June 24, 2025 • 20 mins
What if an artist-focused TV series filmed an episode in your hometown? Which artist would you want to meet? Who would you recommend?
Now, art lovers will have the chance to nominate an artist or city of their choice for Arthouse, a groundbreaking TV series that promises to bridge the gap between authentic artists and the communities that often overlook their talent. Produced by Crewest Studios and supported by NOT REAL ART fiscal sponsor Arterial, Arthouse aims to peel back the layers of the art world, sharing the personal stories of regional artists and their collectors.
With a mission to democratize art, Arthouse empowers viewers to curate authentic artwork that aligns with their tastes without straining their budgets. The show's concept centers on eliminating intimidation in art collecting, providing local artists with a platform to showcase their work directly to buyers.
To support this vision, Arthouse has launched a crowdfunding campaign to raise $150,000 to produce a full-length pilot episode. Set in Chicago, the pilot will follow an individual or family as they explore local art scenes, visit artist studios, and make informed purchasing decisions with the help of host Carmen Acosta. The campaign, running from June 10 to July 25, 2025, on Indiegogo, offers a unique opportunity for art lovers to contribute to a project that aims to transform the way we perceive and appreciate art in our daily lives. With a $40 donation, anyone can nominate an artist or city of their choice to appear on Arthouse.
Listen to today’s episode to learn more about the project, or nominate an artist for Arthouse here.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
The Not Real Art podcast isintended for creative audiences only.
The Not Real Art Podcastcelebrates creativity and creative
culture worldwide.
It contains material that isfresh, fun and inspiring and is not
suitable for boring old art snobs.
Now let's get started andenjoy the show.
(00:47):
Greetings and salutations, mycreative brothers and sisters.
Welcome to Not Real Art, thepodcast where we talk to the world's
most creative people.
I am your host.
Faithful, trusty, loyal,tireless, relentless host.
Sourdough, coming at you fromCrew West Studio in Los Angeles.
How are you people?
Thanks for showing up.
We do this for you and wereally appreciate your loyalty.
(01:07):
It's the last week of themonth, which means I have an auditorial
for you.
As you know, the last week ofevery month I drop an auditorial
where I get on my soapbox andI talk about something that's near
and dear to my heart.
And this week, I want to tellyou about Art House, the truth about
Art House project that I'vebeen working on for a few years and
I can't wait to share morewith you about it.
(01:28):
It's a television show aboutreal people meeting real artists
to buy real art withoutbreaking the bank.
And I want to tell you allabout it today.
But before I do, I want tothank our sponsor, Arturial, our
fiscal sponsor, Arturial.
Without them, we couldn't do this.
Our fiscal sponsorship withArturo allows you to contribute and
donate and support the show and.
(01:50):
And get a tax break for doing so.
A tax deduction.
So thanks to Arturial forbeing our fiscal sponsor.
Of course, I want to encourageyou, as I always do, to check out
all the good, healthy,nutritious, wholesome stuff we got
for you@notrealart.com Amazingstories and content about art and
artists.
You're going to discover someincredible work there, whether it's
(02:12):
through our first Friday'sexhibitions that drop the first Fridays
of every month or.
Or whether it's our remote series.
Exclusive series, remote withBadir McCleary where he's exploring
public art.
We've got new episodes.
Season two is dropping soon,so be sure to check it out.
Lots of greatstuff@notrealart.com please check
it out.
Okay, people, today.
Today is our auditorial.
(02:34):
Yes, auditorium.
Get my soapbox out.
I'm going to tell you aboutArt House.
I'm going to.
Matter of fact, I'm going todivulge the truth about Art House.
And Art House is a TV showthat I've been working on actually
since the pandemic.
I Got the ide during the pandemic.
And it's something I've beenworking on for a while, and I want
to tell you all about it.
I saw in 2020, you know, wewere all probably watching way too
(02:58):
much television, because whatelse are you going to do in a global
pandemic?
And I think Netflix helped usall survive that a little bit.
And I think it was.
Forget what month it was, butsome, sometime along the way, Netflix
dropped Chef's Table.
And Chef's Table was thisbeautiful, beautiful sort of deep
dive into a chef's life.
And they would pick a chef andwe'd meet the chef and learn about,
(03:20):
you know, their philosophy interms of, you know, serving people,
making food, prep, preparingfood, growing food.
It was a rich, beautiful,lovely, gorgeous deep dive into what
it's like to be a chef.
And if you haven't seen it, byall means, go watch it.
It's gorgeous.
But when I saw it, I thought,man, you know, we need to do this
for artists.
Like, wouldn't it be cool to.
(03:41):
To do, like, you know, I don't know.
They did Chef's Table.
Let's do artist easel,something artist studio.
And we go into the studio andwe learn about the artists and their
art making.
And so I started doing someresearch and understood pretty quickly
that Chef's Table isincredibly expensive to make for
Netflix.
And in fact, it won a ton of awards.
(04:02):
But it didn't make a lot of money.
And it didn't make a lot ofmoney because, quite frankly, it
cost so much to make.
It was so beautiful.
You could see it on the screen.
They clearly put a ton ofmoney in the production value of
the show.
And so I thought, okay, well,maybe we're not going to, you know,
have millions and millions ofdollars to make the show like Chef's
Table.
But then, of course, you know,I turn on hgtv, I see shows like
(04:25):
House Hunters, and I'm like,huh, what if you took the DNA of
a show like Chef's Table andyou took the DNA of a show like House
Hunters and you put ittogether, what would you get if you
really wanted to do somethingfor visual art?
And I came up with the ideafor Art House.
And it was essentially thisidea where we have, all of us have
(04:47):
artists living in ourcommunity, and many of us don't know
those artists.
Many of us maybe don't knowthat you can go tour those artists
studios and meet those artistsand buy art directly from the artist.
And I thought, wouldn't it beInteresting to make a show where
we're helping people.
Just like in House Hunters,people are trying to find the perfect
home.
(05:08):
What if we could take peoplearound to find the perfect piece
of art, right?
Something they could afford,something without breaking the bank.
Because, of course, you and Iboth know that there's lots of great
art out there that we can afford.
Doesn't have you spendmillions of dollars.
You can actually spendhundreds of dollars or, you know,
maybe a couple thousanddollars and find amazing art that
you love, right, from artiststhat you love.
(05:30):
And so I started just thinkingabout this and thinking about this,
and I came up with this ideaand I said, you know what?
Art house is about real peoplemeeting real artists to buy real
art without breaking the bank.
And rather than going to thebig cities, New York, Chicago, Louisiana.
Miami, we're gonna go toWichita, Kansas, we're gonna go to
(05:51):
Madison, Wisconsin, we'regonna go to Albuquerque, New Mexico,
we're gonna go to these, youknow, smaller communities, and we're
gonna shine a light on theartists there.
You know, so many artists inthese communities never get any love,
right?
And so we thought, well, howdo we.
How do we show love to these artists?
And we'll go and we'll meetthe family, we'll meet the potential
buyer, we'll get a sense oftheir taste and how they're living
(06:13):
their budget and theirfavorite colors, their colors they
hate, and.
And take them to meet artiststhat we think that they're going
to enjoy meeting.
And so this idea that, youknow, our expert, affable host will
meet the family, meet thebuyer, meet the person, take them
to meet three working artistsin three working studios.
And we go in and.
(06:34):
And we get to know thatartist, and we get to know how they.
How they're about theirpractice and their.
Their process and their artmaking and their philosophy, and
we get to learn about their work.
And then we meet threedifferent artists, all of whom that
we think will.
That the.
The buyer, new newbie buyer, might.
Might love or might like.
And then, of course, there'sgoing to be some drama, some tension.
(06:56):
You know, the wife loves this artist.
The husband hates that artist.
He loves this artist.
She hates that artist.
I mean, back and forth, right?
And so there's some hand wringing.
Who are they going to go with?
And then in the end of thesecond act, they choose the artist
that they want to go with.
And so then that artist getschosen and then that artist for a
(07:17):
little more suspension anddrama, that artist then has to pick
a piece of work of their workand place it into the home.
And of course, the couple, thefamily, they don't know what the
piece is going to be, howthey're going to love it, are they
going to hate it?
Who knows?
We don't know.
The audience doesn't know.
But we're going to stay tuned,we're going to sit on the edge of
our seat because we reallywant to see what artwork gets placed
(07:38):
and how it looks on the wallin the home and how the couple reacts
or how the family reacts.
Right?
So that's essentially the ideaof Art House, right?
That's the core idea.
And I thought, okay, well, ifI want to make the show, I mean,
I'm an idea guy, I'm acreative, but I haven't produced
television before, really, so,you know, I better find the right
(07:59):
team, right?
And so I started making calls.
I started, you know,networking and started talking to
people that I know that workin the business.
And, man, I met thisincredible woman called Laura Patterson,
and she was a director ofHouse hunters for like 20 seasons.
Like, it's been with the showfor a long, long time.
And then I met.
I met Laura, and then I mether colleague Dana Cook, who is a
(08:22):
casting person for House Hunters.
And then I met their dp, Brian.
And then I met.
Then I met Stacy Schneider.
Stacy's a showrunner show.
You know, she's been runningand making these shows, not just
House Hunters, but DesignersChallenge and.
And other TV shows.
And.
And so I, all of a sudden, Ihad this incredible team that we
could make the show, the arthouse show.
(08:43):
We can make it.
We had the.
The actual team that makesHouse Hunters and we can make Arthouse.
And we, you know, I've justbeen so excited about this because
it's been something I've beenworking on for a few years.
Finally got the team together, working.
We did a little proof ofconcept video last year, and the
links in the show notes, youshould check it out.
And we're just, we're loving it.
(09:04):
But of course, you know, asyou'll see in our little proof of
concept video, we didn't havea host.
I stood in as the host.
You know, me, I have a littlebit of.
A, little bit of a, you know,I don't know, personality maybe.
I thought, well, let me.
Let me stand in for the hostbecause we.
We don't have a host.
So I did, and it was fun andfine, but I always believed that,
of course there was a farbetter person out there to be the
(09:26):
host of the show.
And I actually also thoughtthe ideal host would be a woman.
And so, you know, we talked tothree different artists who I thought
could be good hosts.
Two female artists, one male artist.
The male artist was from theeast coast, and the two female artists
were here in la.
And long story short, they alldid great in their screen test, but
(09:47):
one of the three really stoodout, and she was Carmen Acosta.
Carmen's been on the podcast acouple times, as you might know,
but now Carmen, Carmen is thehost of Art House.
And we're just thrilled,thrilled to have Carmen.
She's going to be perfect for this.
And we are ready to go.
We are ready to go.
And we want to get into production.
We've been developing pre.
(10:07):
Pre production right now,developing the pilot episode.
We want to go back to Chicagowhere we did the Proof of Concept,
and we want to shoot the pilotthere in August.
Now, why does all this matter?
Why.
Why am I telling you all this?
Right?
Why do I want everybody to know?
Because you know what?
It matters because theseartists that get overlooked are now
(10:30):
going to get opportunity toshine, because these artists that
we get to cast on the show aregoing to get more eyes on their work
than they ever would have otherwise.
They're going to have nationaland maybe even international exposure.
Right?
Potentially millions of peopleare going to learn about that artist
artwork, and that's never beendone before like that.
(10:52):
And, you know, somebody askedme, said, well, aren't the artists
going to be sad if they don'tget chosen?
I'm like, no, because all theartists win for being on the show.
They're going to get all these.
All this, you know, new kindof, you know, new people, you know,
looking at their work anddiscovering their work.
And I know artists, artistsare happy when people discover art
and artists that they love,those artists that aren't chosen
(11:14):
are going to be happy for theartist that was chosen.
And even more than that,they're going to be happy for the
family or the person thatfound art and artists that they.
They love.
And so everybody wins.
Everybody wins in this.
It's a good.
It's.
It's not some cutthroatDarwinian brinksmanship competition.
No, this is a show of goodness.
And it's a show.
It's a nutritious, wholesomeshow where people are happy for each
(11:35):
other because they're findingart and artists they love.
And so everybody wins.
And that's rare.
That's rare.
You can make a TV show whereeverybody wins.
And so, of course, I shouldSay, by the way, that the art is
affordable.
The art is affordable.
It's about, about finding artthat's not going to break the bank,
right?
Some, some, you know, familiesmight have a thousand bucks.
(11:57):
Some families might have 5,000 bucks.
Some, some episodes, theperson's only going to have a hundred
bucks, right?
And we're gonna have to findart for them that works.
And that's going to be part ofthe challenge and part of the exciting
part.
And, and so I'm thrilled aboutthis idea.
I'm also thrilled that we'rehaving interests.
We have interest from A and Enetworks, we have interest from hgtv,
(12:19):
we have interest from pbs.
And, you know, we're confidentthat we get this show made.
We're going to find a home forit, and it's going to get distributed.
We don't really see it behinda paywall like Netflix or something,
because we really do want itto be democratic.
We want it to be available toas many people as possible.
So we love the idea of beingon cable or being on PBS or something
(12:40):
like that.
This is.
Would be revolutionary forartists to have this kind of national
and even international exposure.
Right?
And so we are just thrilledabout Art House.
We're thrilled about Carmenbeing the host.
We're thrilled about our team.
Laura, Stacy, Brian, Dana.
I mean, we're, we're, we're,we're primed.
(13:01):
We're, we're pumped.
We're ready to go.
By the way, other people are, too.
Don't know if, you know, thearts organization out in New York
City called Fractured Atlas,They've been on the show in the past.
Theresa Hubbard, the CEO, hasbeen on the podcast.
And they love this showbecause they get it and they see
it as an opportunity, as aplatform to promote their artists
across the country.
And they've even thrown inwith us.
(13:21):
They're one of our, one of ourinvestors in the show.
And so we're thrilled to haveFractured Atlas involved.
But that's all the good news.
We're still challenged becausewe need to get the money.
We need to raise the money.
We're an independent producer,we're an independent company, and
we like to, you know, fund ourown stuff when we can or raise the
(13:44):
money to make the things thatwe want to make when we can.
And we're thrilled thatFractured Atlas threw in with us,
but we still need to raise money.
We have a fiscal sponsorshipwith Arturo, which sponsors the show
as well.
And because of that fiscalsponsorship, any donation is tax
deductible.
And which is exciting.
(14:06):
And so what we've done iswe've launched a crowdfunding campaign
on indiegogo, and we need your help.
We absolutely need your help.
If you love art and artists,if art and artists are meaningful
to you in your life, find away, please, to give us 5 bucks.
Find a way to give us 20 bucksif you can.
And if you're flush this monthand you can spare 100 bucks, I'm
(14:28):
not going to stop you.
Please consider donating andsupporting this project to the extent
that you can and get that tax deduction.
We're also offering somereally fantastic incentives, rewards,
perks, as they call them, onthe, on the indiegogo campaign.
There's a.
With the awesome officialposter, the awesome official music
playlist, the awesome officialtote bag.
(14:51):
We have limited editionartworks, we have exclusive art prints.
Lots of amazing stuff therefor you.
In terms of perks, if you wantto go, if you want to do that, or
if you just want to donate afew bucks and get the tax deduction,
that would be great.
But we're trying to raise $150,000.
And the good news is we'vealready raised about 55,000, and
we've had a couple serious donations.
(15:13):
We've had several people, youknow, be incredibly generous and
give us a thousand dollarshere and there.
And of course, we've had somewonderful people give us, you know,
10, 20 bucks, 30 bucks, etc.
By the way, one of the perksthat we have for 30 bucks is that
you can nominate an artist,you know, you can nominate somebody
to be a buyer on the show.
(15:34):
You can even nominate yourcommunity in your town for us to
come to your community andshoot an episode of Art House in
your.
In your town.
And you can do all that for 30 bucks.
And it's a tax deduction as well.
And so please, guys, we needyour help.
We want your help, and we hopethat you'll consider helping us raise
this money that we need$150,000, or actually about $95,000
(15:56):
now to go back Chicago andshoot the pilot.
You know, $150,000 is a lot ofmoney, a lot of money, but it's actually
not a lot of money for this pilot.
I mean, the good news is oneof the reasons we're going back to
Chicago is because we did theproof of concept video in Chicago
and we spent money on that,and we actually have, like, a lot
(16:17):
of footage that we can reuse.
There's some cost savings bygoing back to Chicago is what I'M
trying to say.
And so we can make the pilotfor far less now than we would have
otherwise.
And it looks great.
It's going to look great.
The proof of concept videolooks great.
When you see it, you'll know,you know what it, what it, what it
looks like.
And you're going to see it onthe screen.
(16:37):
You're going to see how goodit is because it truly is a high
quality show because we have aworld class team, right?
And so all you need to do isgo to art housetvshow.com arthouse
tv show.com to go to thecrowdfunding campaign and make a
donation there.
Of course, click on the linkin the show notes, go to the website,
we've got all kinds ofarticles and things@notrealart.com
(16:59):
about the project that willlead you to the project.
And so we just are so gratefulfor everybody's support on this.
We're grateful for FracturedAtlas, we're grateful for all the
generous donors that havealready contributed and we would
be so grateful for yourgenerosity as well.
$5 would be so helpful.
As much as you can do.
(17:20):
Whether it's $5, $50 or $5 million.
Please consider donating,donating to our project today because
this is going to be a gamechanger for artists.
Imagine a show where artistsget national and international exposure.
Imagine a show where artistsin Wichita, Kansas or Albuquerque,
New Mexico or Madison,Wisconsin are able to get national
(17:42):
or international exposure.
Eyes on their work,potentially millions of people with
eyes on their work.
That's going to increase theirbusiness, that's going to put money
in their pocket, that's goingto increase their number of buyers
and collectors to have thiskind of platform that Art House is
going to be for these artiststhat are on the show.
And also people get to learnabout art making.
(18:02):
You know, people get to learnand that are these exotic, mystical,
magical creatures calledartists are actually human beings
and they want you to come totheir studios and meet them.
You know, show like Art Housedemystifies the art world and humanizes
artists, is going to empowerour audience, empower our fellow
Americans and our neighbors,friends and neighbors, family to
(18:25):
understand about art makingand how to buy art, how to work with
artists and, and that's goingto be a game changer for how people
learn about art and art education.
Art appreciation is going tobe entertaining, it's going to be
fun and it's going to beaccessible to all.
So, you know, Art House is agame changer for, you know, for,
for, for you know, for how artgets democratized.
(18:46):
And that's what we're doing.
We're democratizing art.
So please consider helping us.
We so appreciate whatever youcould do.
I'm begging, I'm pleading, I'mon my hands and knees, got my hat
in my hand, and I'm just so grateful.
I'm excited about this project.
We've come a long way, and we're.
We're.
We're going to get there.
We're going to get theresooner or later, and hopefully sooner
(19:08):
with your help.
So without further ado, I wantto wrap up.
You know, I've said my bit,I've said my piece, and I just am
so grateful for your consideration.
And you know what?
If you can't financiallysupport the show, that's great.
That's fine.
No problem.
Please, though, tell everyoneyou know about it.
Pass the word on.
Share it with people who mightbe able to, you know, write it, you
(19:28):
know, make a donation or something.
That would be amazing.
Just help us spread the word.
Word of mouth is key these days.
Share it on your socials, tellyour friends and neighbors, and that
will be invaluable.
Invaluable to us as well.
And word of mouth cost younothing, and we'd really appreciate
that more than you know.
So that's it.
That's all I got today for mylittle soapbox auditorial, and just
(19:49):
wanted to tell you the truthabout Art House and why it matters
and why we're excited about it and.
And just to see how thankfulwe are for your support, as always.
All right, that's it.
I'm out of here.
Have a beautiful week, andwe'll talk to you next time.
Thanks for listening to theNot Real Art podcast.
Please make sure to like thisepisode, write a review, and share
(20:11):
with your friends on Social.
Also, remember to subscribe soyou get all of our new episodes.
Not Relart is produced by CrewWest Studios in Los Angeles.
Our theme music was created byRicky Peugeot and Desi Delauro from
the band Parlor Social Media.
Not Real Art is created by weedit podcasts and hosted by Captivate.
Thanks again for listening toNot Real Art.
(20:32):
We'll be back soon withanother inspiring episode celebrating
creative culture and theartists who make it.
The Not Real Art podcast isintended for creative audiences only.
The Not Real Art Podcastcelebrates creativity and creative
culture worldwide.
It contains material that isfresh, fun and inspiring and is not
suitable for boring old art snobs.
Now let's get started andenjoy the show.
(00:47):
Greetings and salutations, mycreative brothers and sisters.
Welcome to Not Real Art, thepodcast where we talk to the world's
most creative people.
I am your host.
Faithful, trusty, loyal,tireless, relentless host.
Sourdough, coming at you fromCrew West Studio in Los Angeles.
How are you people?
Thanks for showing up.
We do this for you and wereally appreciate your loyalty.
(01:07):
It's the last week of themonth, which means I have an auditorial
for you.
As you know, the last week ofevery month I drop an auditorial
where I get on my soapbox andI talk about something that's near
and dear to my heart.
And this week, I want to tellyou about Art House, the truth about
Art House project that I'vebeen working on for a few years and
I can't wait to share morewith you about it.
(01:28):
It's a television show aboutreal people meeting real artists
to buy real art withoutbreaking the bank.
And I want to tell you allabout it today.
But before I do, I want tothank our sponsor, Arturial, our
fiscal sponsor, Arturial.
Without them, we couldn't do this.
Our fiscal sponsorship withArturo allows you to contribute and
donate and support the show and.
(01:50):
And get a tax break for doing so.
A tax deduction.
So thanks to Arturial forbeing our fiscal sponsor.
Of course, I want to encourageyou, as I always do, to check out
all the good, healthy,nutritious, wholesome stuff we got
for you@notrealart.com Amazingstories and content about art and
artists.
You're going to discover someincredible work there, whether it's
(02:12):
through our first Friday'sexhibitions that drop the first Fridays
of every month or.
Or whether it's our remote series.
Exclusive series, remote withBadir McCleary where he's exploring
public art.
We've got new episodes.
Season two is dropping soon,so be sure to check it out.
Lots of greatstuff@notrealart.com please check
it out.
Okay, people, today.
Today is our auditorial.
(02:34):
Yes, auditorium.
Get my soapbox out.
I'm going to tell you aboutArt House.
I'm going to.
Matter of fact, I'm going todivulge the truth about Art House.
And Art House is a TV showthat I've been working on actually
since the pandemic.
I Got the ide during the pandemic.
And it's something I've beenworking on for a while, and I want
to tell you all about it.
I saw in 2020, you know, wewere all probably watching way too
(02:58):
much television, because whatelse are you going to do in a global
pandemic?
And I think Netflix helped usall survive that a little bit.
And I think it was.
Forget what month it was, butsome, sometime along the way, Netflix
dropped Chef's Table.
And Chef's Table was thisbeautiful, beautiful sort of deep
dive into a chef's life.
And they would pick a chef andwe'd meet the chef and learn about,
(03:20):
you know, their philosophy interms of, you know, serving people,
making food, prep, preparingfood, growing food.
It was a rich, beautiful,lovely, gorgeous deep dive into what
it's like to be a chef.
And if you haven't seen it, byall means, go watch it.
It's gorgeous.
But when I saw it, I thought,man, you know, we need to do this
for artists.
Like, wouldn't it be cool to.
(03:41):
To do, like, you know, I don't know.
They did Chef's Table.
Let's do artist easel,something artist studio.
And we go into the studio andwe learn about the artists and their
art making.
And so I started doing someresearch and understood pretty quickly
that Chef's Table isincredibly expensive to make for
Netflix.
And in fact, it won a ton of awards.
(04:02):
But it didn't make a lot of money.
And it didn't make a lot ofmoney because, quite frankly, it
cost so much to make.
It was so beautiful.
You could see it on the screen.
They clearly put a ton ofmoney in the production value of
the show.
And so I thought, okay, well,maybe we're not going to, you know,
have millions and millions ofdollars to make the show like Chef's
Table.
But then, of course, you know,I turn on hgtv, I see shows like
(04:25):
House Hunters, and I'm like,huh, what if you took the DNA of
a show like Chef's Table andyou took the DNA of a show like House
Hunters and you put ittogether, what would you get if you
really wanted to do somethingfor visual art?
And I came up with the ideafor Art House.
And it was essentially thisidea where we have, all of us have
(04:47):
artists living in ourcommunity, and many of us don't know
those artists.
Many of us maybe don't knowthat you can go tour those artists
studios and meet those artistsand buy art directly from the artist.
And I thought, wouldn't it beInteresting to make a show where
we're helping people.
Just like in House Hunters,people are trying to find the perfect
home.
(05:08):
What if we could take peoplearound to find the perfect piece
of art, right?
Something they could afford,something without breaking the bank.
Because, of course, you and Iboth know that there's lots of great
art out there that we can afford.
Doesn't have you spendmillions of dollars.
You can actually spendhundreds of dollars or, you know,
maybe a couple thousanddollars and find amazing art that
you love, right, from artiststhat you love.
(05:30):
And so I started just thinkingabout this and thinking about this,
and I came up with this ideaand I said, you know what?
Art house is about real peoplemeeting real artists to buy real
art without breaking the bank.
And rather than going to thebig cities, New York, Chicago, Louisiana.
Miami, we're gonna go toWichita, Kansas, we're gonna go to
(05:51):
Madison, Wisconsin, we'regonna go to Albuquerque, New Mexico,
we're gonna go to these, youknow, smaller communities, and we're
gonna shine a light on theartists there.
You know, so many artists inthese communities never get any love,
right?
And so we thought, well, howdo we.
How do we show love to these artists?
And we'll go and we'll meetthe family, we'll meet the potential
buyer, we'll get a sense oftheir taste and how they're living
(06:13):
their budget and theirfavorite colors, their colors they
hate, and.
And take them to meet artiststhat we think that they're going
to enjoy meeting.
And so this idea that, youknow, our expert, affable host will
meet the family, meet thebuyer, meet the person, take them
to meet three working artistsin three working studios.
And we go in and.
(06:34):
And we get to know thatartist, and we get to know how they.
How they're about theirpractice and their.
Their process and their artmaking and their philosophy, and
we get to learn about their work.
And then we meet threedifferent artists, all of whom that
we think will.
That the.
The buyer, new newbie buyer, might.
Might love or might like.
And then, of course, there'sgoing to be some drama, some tension.
(06:56):
You know, the wife loves this artist.
The husband hates that artist.
He loves this artist.
She hates that artist.
I mean, back and forth, right?
And so there's some hand wringing.
Who are they going to go with?
And then in the end of thesecond act, they choose the artist
that they want to go with.
And so then that artist getschosen and then that artist for a
(07:17):
little more suspension anddrama, that artist then has to pick
a piece of work of their workand place it into the home.
And of course, the couple, thefamily, they don't know what the
piece is going to be, howthey're going to love it, are they
going to hate it?
Who knows?
We don't know.
The audience doesn't know.
But we're going to stay tuned,we're going to sit on the edge of
our seat because we reallywant to see what artwork gets placed
(07:38):
and how it looks on the wallin the home and how the couple reacts
or how the family reacts.
Right?
So that's essentially the ideaof Art House, right?
That's the core idea.
And I thought, okay, well, ifI want to make the show, I mean,
I'm an idea guy, I'm acreative, but I haven't produced
television before, really, so,you know, I better find the right
(07:59):
team, right?
And so I started making calls.
I started, you know,networking and started talking to
people that I know that workin the business.
And, man, I met thisincredible woman called Laura Patterson,
and she was a director ofHouse hunters for like 20 seasons.
Like, it's been with the showfor a long, long time.
And then I met.
I met Laura, and then I mether colleague Dana Cook, who is a
(08:22):
casting person for House Hunters.
And then I met their dp, Brian.
And then I met.
Then I met Stacy Schneider.
Stacy's a showrunner show.
You know, she's been runningand making these shows, not just
House Hunters, but DesignersChallenge and.
And other TV shows.
And.
And so I, all of a sudden, Ihad this incredible team that we
could make the show, the arthouse show.
(08:43):
We can make it.
We had the.
The actual team that makesHouse Hunters and we can make Arthouse.
And we, you know, I've justbeen so excited about this because
it's been something I've beenworking on for a few years.
Finally got the team together, working.
We did a little proof ofconcept video last year, and the
links in the show notes, youshould check it out.
And we're just, we're loving it.
(09:04):
But of course, you know, asyou'll see in our little proof of
concept video, we didn't havea host.
I stood in as the host.
You know, me, I have a littlebit of.
A, little bit of a, you know,I don't know, personality maybe.
I thought, well, let me.
Let me stand in for the hostbecause we.
We don't have a host.
So I did, and it was fun andfine, but I always believed that,
of course there was a farbetter person out there to be the
(09:26):
host of the show.
And I actually also thoughtthe ideal host would be a woman.
And so, you know, we talked tothree different artists who I thought
could be good hosts.
Two female artists, one male artist.
The male artist was from theeast coast, and the two female artists
were here in la.
And long story short, they alldid great in their screen test, but
(09:47):
one of the three really stoodout, and she was Carmen Acosta.
Carmen's been on the podcast acouple times, as you might know,
but now Carmen, Carmen is thehost of Art House.
And we're just thrilled,thrilled to have Carmen.
She's going to be perfect for this.
And we are ready to go.
We are ready to go.
And we want to get into production.
We've been developing pre.
(10:07):
Pre production right now,developing the pilot episode.
We want to go back to Chicagowhere we did the Proof of Concept,
and we want to shoot the pilotthere in August.
Now, why does all this matter?
Why.
Why am I telling you all this?
Right?
Why do I want everybody to know?
Because you know what?
It matters because theseartists that get overlooked are now
(10:30):
going to get opportunity toshine, because these artists that
we get to cast on the show aregoing to get more eyes on their work
than they ever would have otherwise.
They're going to have nationaland maybe even international exposure.
Right?
Potentially millions of peopleare going to learn about that artist
artwork, and that's never beendone before like that.
(10:52):
And, you know, somebody askedme, said, well, aren't the artists
going to be sad if they don'tget chosen?
I'm like, no, because all theartists win for being on the show.
They're going to get all these.
All this, you know, new kindof, you know, new people, you know,
looking at their work anddiscovering their work.
And I know artists, artistsare happy when people discover art
and artists that they love,those artists that aren't chosen
(11:14):
are going to be happy for theartist that was chosen.
And even more than that,they're going to be happy for the
family or the person thatfound art and artists that they.
They love.
And so everybody wins.
Everybody wins in this.
It's a good.
It's.
It's not some cutthroatDarwinian brinksmanship competition.
No, this is a show of goodness.
And it's a show.
It's a nutritious, wholesomeshow where people are happy for each
(11:35):
other because they're findingart and artists they love.
And so everybody wins.
And that's rare.
That's rare.
You can make a TV show whereeverybody wins.
And so, of course, I shouldSay, by the way, that the art is
affordable.
The art is affordable.
It's about, about finding artthat's not going to break the bank,
right?
Some, some, you know, familiesmight have a thousand bucks.
(11:57):
Some families might have 5,000 bucks.
Some, some episodes, theperson's only going to have a hundred
bucks, right?
And we're gonna have to findart for them that works.
And that's going to be part ofthe challenge and part of the exciting
part.
And, and so I'm thrilled aboutthis idea.
I'm also thrilled that we'rehaving interests.
We have interest from A and Enetworks, we have interest from hgtv,
(12:19):
we have interest from pbs.
And, you know, we're confidentthat we get this show made.
We're going to find a home forit, and it's going to get distributed.
We don't really see it behinda paywall like Netflix or something,
because we really do want itto be democratic.
We want it to be available toas many people as possible.
So we love the idea of beingon cable or being on PBS or something
(12:40):
like that.
This is.
Would be revolutionary forartists to have this kind of national
and even international exposure.
Right?
And so we are just thrilledabout Art House.
We're thrilled about Carmenbeing the host.
We're thrilled about our team.
Laura, Stacy, Brian, Dana.
I mean, we're, we're, we're,we're primed.
(13:01):
We're, we're pumped.
We're ready to go.
By the way, other people are, too.
Don't know if, you know, thearts organization out in New York
City called Fractured Atlas,They've been on the show in the past.
Theresa Hubbard, the CEO, hasbeen on the podcast.
And they love this showbecause they get it and they see
it as an opportunity, as aplatform to promote their artists
across the country.
And they've even thrown inwith us.
(13:21):
They're one of our, one of ourinvestors in the show.
And so we're thrilled to haveFractured Atlas involved.
But that's all the good news.
We're still challenged becausewe need to get the money.
We need to raise the money.
We're an independent producer,we're an independent company, and
we like to, you know, fund ourown stuff when we can or raise the
(13:44):
money to make the things thatwe want to make when we can.
And we're thrilled thatFractured Atlas threw in with us,
but we still need to raise money.
We have a fiscal sponsorshipwith Arturo, which sponsors the show
as well.
And because of that fiscalsponsorship, any donation is tax
deductible.
And which is exciting.
(14:06):
And so what we've done iswe've launched a crowdfunding campaign
on indiegogo, and we need your help.
We absolutely need your help.
If you love art and artists,if art and artists are meaningful
to you in your life, find away, please, to give us 5 bucks.
Find a way to give us 20 bucksif you can.
And if you're flush this monthand you can spare 100 bucks, I'm
(14:28):
not going to stop you.
Please consider donating andsupporting this project to the extent
that you can and get that tax deduction.
We're also offering somereally fantastic incentives, rewards,
perks, as they call them, onthe, on the indiegogo campaign.
There's a.
With the awesome officialposter, the awesome official music
playlist, the awesome officialtote bag.
(14:51):
We have limited editionartworks, we have exclusive art prints.
Lots of amazing stuff therefor you.
In terms of perks, if you wantto go, if you want to do that, or
if you just want to donate afew bucks and get the tax deduction,
that would be great.
But we're trying to raise $150,000.
And the good news is we'vealready raised about 55,000, and
we've had a couple serious donations.
(15:13):
We've had several people, youknow, be incredibly generous and
give us a thousand dollarshere and there.
And of course, we've had somewonderful people give us, you know,
10, 20 bucks, 30 bucks, etc.
By the way, one of the perksthat we have for 30 bucks is that
you can nominate an artist,you know, you can nominate somebody
to be a buyer on the show.
(15:34):
You can even nominate yourcommunity in your town for us to
come to your community andshoot an episode of Art House in
your.
In your town.
And you can do all that for 30 bucks.
And it's a tax deduction as well.
And so please, guys, we needyour help.
We want your help, and we hopethat you'll consider helping us raise
this money that we need$150,000, or actually about $95,000
(15:56):
now to go back Chicago andshoot the pilot.
You know, $150,000 is a lot ofmoney, a lot of money, but it's actually
not a lot of money for this pilot.
I mean, the good news is oneof the reasons we're going back to
Chicago is because we did theproof of concept video in Chicago
and we spent money on that,and we actually have, like, a lot
(16:17):
of footage that we can reuse.
There's some cost savings bygoing back to Chicago is what I'M
trying to say.
And so we can make the pilotfor far less now than we would have
otherwise.
And it looks great.
It's going to look great.
The proof of concept videolooks great.
When you see it, you'll know,you know what it, what it, what it
looks like.
And you're going to see it onthe screen.
(16:37):
You're going to see how goodit is because it truly is a high
quality show because we have aworld class team, right?
And so all you need to do isgo to art housetvshow.com arthouse
tv show.com to go to thecrowdfunding campaign and make a
donation there.
Of course, click on the linkin the show notes, go to the website,
we've got all kinds ofarticles and things@notrealart.com
(16:59):
about the project that willlead you to the project.
And so we just are so gratefulfor everybody's support on this.
We're grateful for FracturedAtlas, we're grateful for all the
generous donors that havealready contributed and we would
be so grateful for yourgenerosity as well.
$5 would be so helpful.
As much as you can do.
(17:20):
Whether it's $5, $50 or $5 million.
Please consider donating,donating to our project today because
this is going to be a gamechanger for artists.
Imagine a show where artistsget national and international exposure.
Imagine a show where artistsin Wichita, Kansas or Albuquerque,
New Mexico or Madison,Wisconsin are able to get national
(17:42):
or international exposure.
Eyes on their work,potentially millions of people with
eyes on their work.
That's going to increase theirbusiness, that's going to put money
in their pocket, that's goingto increase their number of buyers
and collectors to have thiskind of platform that Art House is
going to be for these artiststhat are on the show.
And also people get to learnabout art making.
(18:02):
You know, people get to learnand that are these exotic, mystical,
magical creatures calledartists are actually human beings
and they want you to come totheir studios and meet them.
You know, show like Art Housedemystifies the art world and humanizes
artists, is going to empowerour audience, empower our fellow
Americans and our neighbors,friends and neighbors, family to
(18:25):
understand about art makingand how to buy art, how to work with
artists and, and that's goingto be a game changer for how people
learn about art and art education.
Art appreciation is going tobe entertaining, it's going to be
fun and it's going to beaccessible to all.
So, you know, Art House is agame changer for, you know, for,
for, for you know, for how artgets democratized.
(18:46):
And that's what we're doing.
We're democratizing art.
So please consider helping us.
We so appreciate whatever youcould do.
I'm begging, I'm pleading, I'mon my hands and knees, got my hat
in my hand, and I'm just so grateful.
I'm excited about this project.
We've come a long way, and we're.
We're.
We're going to get there.
We're going to get theresooner or later, and hopefully sooner
(19:08):
with your help.
So without further ado, I wantto wrap up.
You know, I've said my bit,I've said my piece, and I just am
so grateful for your consideration.
And you know what?
If you can't financiallysupport the show, that's great.
That's fine.
No problem.
Please, though, tell everyoneyou know about it.
Pass the word on.
Share it with people who mightbe able to, you know, write it, you
(19:28):
know, make a donation or something.
That would be amazing.
Just help us spread the word.
Word of mouth is key these days.
Share it on your socials, tellyour friends and neighbors, and that
will be invaluable.
Invaluable to us as well.
And word of mouth cost younothing, and we'd really appreciate
that more than you know.
So that's it.
That's all I got today for mylittle soapbox auditorial, and just
(19:49):
wanted to tell you the truthabout Art House and why it matters
and why we're excited about it and.
And just to see how thankfulwe are for your support, as always.
All right, that's it.
I'm out of here.
Have a beautiful week, andwe'll talk to you next time.
Thanks for listening to theNot Real Art podcast.
Please make sure to like thisepisode, write a review, and share
(20:11):
with your friends on Social.
Also, remember to subscribe soyou get all of our new episodes.
Not Relart is produced by CrewWest Studios in Los Angeles.
Our theme music was created byRicky Peugeot and Desi Delauro from
the band Parlor Social Media.
Not Real Art is created by weedit podcasts and hosted by Captivate.
Thanks again for listening toNot Real Art.
(20:32):
We'll be back soon withanother inspiring episode celebrating
creative culture and theartists who make it.
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