“I built a $20K product… with a $9 website” (Warning: Marketers Don't Want You To Know This)

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Stu Lees is a New Zealand-based marketing strategist, consultant, and workshop trainer who helps small business owners scale using practical, low-cost marketing strategies.

Known as the "shoestring marketer," Stu Lees has helped hundreds of Kiwi businesses grow without relying on paid ads or expensive websites.

His honest, no-fluff take on lead generation, content strategy, and emotional marketing is increasingly relevant for entrepreneurs and B2B professionals worldwide who want sustainable business growth.

Follow Stu

https://shoestringmarketer.co

Follow me:

Instagram – https://www.instagram.com/notesfromtheexecutivepodcast/

Watch on YouTube - https://youtu.be/5wKAyw70_Dg

Timestamps:

00:00 – Intro

02:10 – why in-person coffee meetings bring better leads than ads0

3:30 – Stu Lees reveals his own winning marketing strategy

17:00 – Why marketers are B^%L Sh$%ting us19:00 – the $9 website that generated $20k in sales

30:09 – lead magnets that actually work: workshops vs ebooks

36:00 – workshop strategy: how to sell without selling

50:00 – handling no-shows: turn a missed event into a client

57:00 – how to use testimonials to remove customer fear

01:01:00 – biggest mistake business owners make, emotional marketing: how to make buyers feel

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