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June 1, 2025 74 mins

Steve Merchant is a veterinarian-turned entrepreneur, co-founder of Pet Doctors (a roll-up of 30+ clinics generating NZD $30–40 million in revenue), founder of a nationwide vet nurse academy and the IndieVets, and now CEO of ClinicWise, an AI-powered “digital vet nurse” platform live in nine countries.


Episode Sponsor ▶️ www.podcastguest.co.nz


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https://www.youtube.com/@NotesFromTheExecutivePodcast


Time Stamps

00:00 Intro

02:15 Why you need to listen to the episode till the end 

3:30 The start of Steve Merchants Journey 

05:00 Decision making in business - buying my first practice

09:15 How Steve Merchant launched Pet Doctors

11:35 The best decision Steve Merchant has made in Pet Doctors

12:55 The worst decision Steve Merchant has made in Pet Doctors

17:15 The trend Steve Merchant spotted that made him millions

26:40 How Steve Merchant marketed Pet Doctors to scale

37:55 A real bad mistake and what it taught Steve Merchant

43:35 How many pet doctor clinics were there in total?

45:30 How do you spend time on your business to grow it?

47:55 The value of NZ Pet Doctors before it was sold?

48:30 How to spot an opportunity that makes an extra $5000 a year in 5min

54:00 How to stay competitive as a brand to buy into through brand awareness

56:12 AI agent startup - AI vet nurse agent nz

01:09:57 What does the future hold with AI agents 

Follow Steve: @stevemerchantFollow me: linkin.bio/minaamso


Episode Sponsor ▶️ www.podcastguest.co.nz


vet practice management software, best veterinary chatbot, ai appointment scheduling software, automate vet clinic bookings, digital vet customer service, veterinary software solutions, how to automate pet clinic, online vet triage tool, ai pet care platform, vet clinic automation tools

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