'This Was Meant To Be A Secret' [Hint: It's Not What You Think] | w/ Scott Wilson

Scott Wilson is a New Zealand-based digital marketing strategist and expert and the founder of Digital Influence, a Christchurch-based marketing agency in New Zealand.

Episode Sponsor:

⁠ @academyex ⁠ https://shorturl.at/JLutF

He explains:

◽️ How sending this item helped grab attention of high-ticket clients every time 

◽️ Why most digital agencies are selling you the wrong thing, and how to spot it 

◽️ What’s possibly going to be hot in marketing in 2-3 years time

◽️ What it takes to build a digital marketing company from scratch

Timestamps:  

00:00 – Intro

00:30 – Why In-Person Marketing Still Works in 2025  

01:25 – How to Know If Your Business Idea Will Work  

03:34 – How to Find a Gap in the Digital Marketing Industry  

06:50 – How Scott Got Clients by Hosting Free Seminars  

07:54 – Why You Shouldn’t Wait to Be Perfect Before Starting  

09:23 – Best Video Script for Personal Branding and Trust  

10:26 – The Simplest Video Script That Works Every Time  

12:31 – Why Spending on Ads Early Helps Your Business  

13:52 – The Core Formula for Consistent Marketing Results  

15:15 – Creating Your Ideal Customer Avatar (Colin & Claire)  

17:43 – Turning Customer Pain Points Into Content  

20:30 – Don’t Build a Fancy Website First – Do This Instead  

21:42 – Shy Entrepreneurs? Join Toastmasters to Build Confidence  

24:47 – Teach Only What You’ve Done to Build Authority  

27:25 – How Conversations at Events Can Turn Into Clients  

28:59 - AD

30:09 – Red Flags: How to Spot Bad Clients Early  

32:17 – Signs a Client Isn’t Ready or a Good Fit  

33:25 – How to Qualify Clients Who Want to Win  

35:42 – How to Price a Strategy Session at $499  

36:44 – What Happens in a High-Value Strategy Session  

41:51 – Genius Direct Mail: Sending Hammers to Get Clients  

44:16 – Why the Hammer Campaign Worked So Well  

45:21 – Using Reciprocity to Increase Your Marketing ROI  

47:39 – Why Face-to-Face Events Will Dominate in 2025  

49:19 – Building a Product Ladder: Free to High-Ticket Offers  

51:47 – Why the Word ‘Audit’ Doesn’t Work in Sales Offers  

53:33 – What’s Inside a 45-Page Marketing Strategy Report  

55:57 – Hiring Mistakes: Lessons from My First Employee  

58:08 – Biggest Mistakes I Made as a Marketing Founder  

1:02:03 – If I Lost Everything, Here’s How I’d Rebuild  

1:04:00 – Start With This: Talk to the Market First  

Follow Scott:

https://www.linkedin.com/in/scottwilson10x/

Follow me: 

linkin.bio/minaamso

Listen on: 

Apple podcast: https://shorturl.at/UkJ8v

Spotify: https://shorturl.at/YW7bX

Watch episodes:

https://youtube.com/playlist?list=PLV02UOsnqLn4F2Ekrg_xUFvnl-tStCh14&si=C0j5h87OrmIcStUK

Episode Sponsor:

 @academyex  https://shorturl.at/JLutF

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