On this episode, Chad's man cold returns but he pushes through to reflect on Mr. Beast's career and advice, a candid take on the upcoming celebrity podcasts, and a discussion on Sydney Sweeney, Snoop Dogg, and career strategies.
Tune in Tuesdays and Thursdays at 12PM ET to watch the show live on Youtube. Follow @chadsand on Instagram and subscribe to the Nothing But Anarchy Youtube channel for full interviews and more anarchy!
Executive Produced by: Chad Sanders
Produced by: Morgan Williams
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:08):
Welcome to Nothing but Anarchy.
That was a very genuine momentjust now.
Morgan just told us we had anew YouTube subscriber and my
response was excellent.
How many YouTube subscribers dowe have?
125.
Awesome, all right, 125.
Here we go.
We're on our way to being MrBeast.
Did you know who he was?
(00:29):
I do?
All right, fuck it, I guesswe're doing it.
No, it's fine.
It's fine, it's fine.
We'll come back to it.
But Mr Beast, it's so funnybecause I went to go look for
the story of the article ofOrigin where Mr Beast made this
comment.
I expected that it would bepart of a feature about Mr Beast
, but of course it wasn't.
It was what?
(00:49):
Was it a tweet?
Yeah, it was a tweet.
It was a tweet where Mr Beastif you are over the age of 25,
mr Beast is, I don't know, thebiggest.
I want to say he's the biggestcontent creator in the world.
Yeah, the most subscribers.
He is the most subscribers ofanybody on YouTube, and we've
(01:11):
talked about Mr Beast before.
He famously spends, I want tosay, a million dollars on each
of his thumbnails alone, or atleast that's what his PR has put
out.
He is the, I guess, industryleader on being a content
creator, like he makes videosand series and all kinds of
(01:34):
stuff that he publishes out tothe world that return him a
fortune in subscribers,advertisers, brand sponsorships,
and he also has his ownbusinesses that he you know
where he does distribution andmarketing through his channels.
He's Mr Beast and I have neverwatched any of his content.
I like if I saw him on thestreet I wouldn't recognize him,
(01:57):
but I sort of follow him justbecause of, like what he's doing
in the industry.
What he said this is going tobe a content heavy episode we're
going to we're going to scattersome other things in there as
well, but what he said was andwhen I say content heavy, I mean
content industry, industrialheavy.
(02:17):
He tweeted Mr Beast, just togive you the numbers 224 million
subscribers on YouTube.
We just got our 125thsubscriber, so we're right on
his heels.
He says it's painful to seepeople quit their jobs, drop out
of school to make content fulltime before they're ready.
That's his quote and it's kindof amazing how, when you have a
(02:40):
platform of such a size, you cansay one, you can tweet one
sentence and it can reverberateto such a degree that, like,
people are going and makingtheir own content in response to
it.
I do not know this person, I donot know his vibes.
Also, by the way, today I'mtrying something new.
This is a turning point.
I'm going to try to do.
I'm going to try to be positiveand optimistic in regards to
(03:05):
everything we're going to talkabout today, which is going to
be difficult for me becauseLeBron and JJ Redick are making
a podcast and this will be achallenge for me to try to do
something nice, and I will so.
And I'm doing this because one,it's springtime, it's just a
nice time to be light.
Two, I like for, like, I liketo do this job clear.
(03:31):
I like to do this job seethrough as much as possible,
which means it is easy in artand in writing communication,
it's easy to find a vibe or atone or a voice that is working
(03:55):
and to attach yourself to it asthough that is your voice, like
as though you have ownership andclaim over that as your voice.
But that is a, for me, that isa fool's errand, because your
voice will then reflect yourmood, and back and forth, and
back and forth, and back andforth, and you get stuck there
and my moods change.
(04:15):
I want my voice to follow mymood and not the other way
around.
Um, action, I'm sorry.
Mood follows action.
Voice follows mood.
So sorry, I sniffle.
Oh, I forgot to tell you all forsympathy I have.
I have my man called, returned.
It's on its way out.
(04:36):
It is not COVID.
I tested myself.
Josh has a huge smile to face.
What's so fucking funny, josh?
I looked to my right and Joshhas the big.
Josh looks like the fuckinglogo for the show right now.
So, okay, well, I don't care, Icall, I call Morgan, and I've
(04:56):
watched in front of my very eyes.
Morgan.
Morgan has changed, guys.
Okay, I'm just going to tellyou all, when I first met Morgan
, she was like this, like shewas just so.
She was just.
There was such optimism andpromise and excitement about the
(05:17):
industry and the opportunitiesto work together and, like you
know, to learn, and I think shestill has some of those things.
But also she actually knows menow.
So I call Morgan to talk aboutsomething else and I think I
referenced that I, you know, wasfeeling a little under the
weather and I can't rememberexactly what she said, but she
(05:38):
might as well have said like ha,ha, and she says, oh, is your
man cold back?
And I was like Morgan, can Ihave a little bit of sympathy?
Like, do you not feel anysympathy?
Have you never had a coldbefore?
And she was like I have had acold before and that's why I'm
not giving you any sympathy.
So I I present to you all myman cold is back, but it's
mostly gone.
(05:59):
It's almost over.
It started on Thursday.
Today is Tuesday.
Who cares?
All right, where.
What was I talking about, mrBeast?
Mr Beast, he is saying here,this is a thing that again,
optimism.
I don't know.
Mr Beast, um, I got to say forwhat he has done.
(06:23):
I'm a fan of the work at leastand by the work I don't mean the
actual work, cause I haven'tseen it, but what.
But what I mean is like I'm afan of the movement I'm a fan of
I don't.
I think now he has a hundredmillion dollar deal at Amazon,
but I make my shit and Ireinvest my money from my stuff
back into my stuff.
(06:44):
I am the studio.
Mr Beast is the studio.
Mr Beast is turning hundreds ofmillion dollars a year.
Hunt, he's turning in hisbusiness hundreds of millions of
dollars a year, over and overand over again.
I believe he's in his twenties.
Okay, I'm a fan of that.
I'm a fan of the movement.
That's the vibe.
That's what we're trying to do,so I don't know what his tone
(07:07):
is when he says this thing.
It's painful to see people quittheir jobs, drop out of school
to make content full time beforethey're ready.
I got a question on it.
I put a question up onInstagram.
I'm always looking for, prettymuch every single day now.
So if you guys have suggestions, I'm always looking for the
question on Instagram to throwup there.
That will unlock the audienceand have them pour out their
(07:29):
responses.
Like that's what I'm lookingfor.
Can I get 30, 50 responses to aquestion?
That's what I'm going for.
And I asked a question.
I forgot what question I asked.
This is the what do you want?
Yeah, I just asked what do youwant?
And I said as subtext manypeople struggle to answer this
question, cause that was my wayof trying to like, encourage,
like, give it a shot, guys.
(07:50):
And someone said actually no, Ithink the question was a follow
up question.
It was me asking what do youwant from me?
Basically, what can I give you?
What can I offer and someonesaid they wanted advice on
making that cold career switchturn and like going, going and
following their dream, eventhough they know it's going to
be scary.
And the thing about every thething about making a hard move,
(08:14):
like doing something with Verve,is there is conflicting advice
in every direction.
There's someone who will tellyou Morgan nods her head.
Because Morgan, I think, isthis is your life right now.
There's a hundred people I wantto give you advice.
I was listening to Seth Godin.
Seth Godin, marketing guy guru,saying if you ask somebody for
(08:39):
feedback, they'll get stuck.
They'll be like well, what'sfeedback?
I don't know.
I don't know if I have anythingfor you.
Ask somebody for advice.
Motherfuckers love to give youadvice.
Okay, motherfuckers cannot stopthemselves from giving you
advice.
If you give you someone theslightest opening to give you
advice, they think that is theirchance to jump in and show you
(09:01):
everything they know andeverything you're doing wrong
and everything you need to dodifferently.
So if you are in the worldmaking a move and seeking or not
, or not even seeking advice, itis coming in plethora I don't
know if that's the term, but I'musing it.
It's coming in plethora fromevery direction and this sort of
(09:23):
unsolicited advice from MrBeast, from someone who, like
what he does know is what ittakes to make this thing work at
the highest level.
He does know that.
What he doesn't know when hesays it's painful to see people
quit their jobs, dot, dot dot.
He doesn't know what yourpersonal raw material is.
(09:45):
He doesn't know what you'recoming with.
He doesn't know what your skillset is.
He doesn't know what yourambitions are.
He doesn't know what yourfinancial situation is.
He doesn't know what yourself-esteem is.
He doesn't know anything aboutwhat you got going on.
It is such a personal choice,but I have noticed that everyone
(10:07):
who find not everyone, but manypeople with a big voice, who
find a place of success, bigsuccess in highly coveted
industries, they give this samespiel.
I've heard Shonda Rhimes saybefore if there's anything else
on earth that you could dobesides trying to be a show
(10:28):
runner, do it.
Yeah, I think she said it in aspeech, at a commencement speech
, but, like, if there's anythingelse you'd rather do, do it,
because this is difficult, thisis hard, and when I hear that
all that is applicable, all thatI find applicable for me and
that I think might be applicableto the next person is like,
(10:50):
whatever life's path you'regonna choose, it's going to be
challenging.
And like, if you cannot do thethings that have to be done to
get through the challengingparts on a cycle, if you can't
do them over and over and overand over again, oh my God, me
(11:10):
and Morgan have been doing thisshow for less than a year.
We have done some things Almosta year.
Almost a year.
There are certain things we'vedone for this show.
It feels like we've done theminfinity times.
Right, if you cannot keep goingon that cycle, if you cannot do
the repetitive stuff that isnon-glamorous, that nobody even
(11:32):
gets to know about.
We have gone back and forth 10times on a reel that didn't even
come out.
We just did that.
That was a few weeks ago.
We went back and forth and backand forth on this reel.
What was the real subject matteragain?
Oh, it was about gay dudesliking me right, went back and
forth trying to get the toneright and the image is like blah
, blah, blah, blah, blah doesn'teven come out, but like that is
(11:54):
all a part of the build.
So I think what this guy issaying here is if there's an
easier life for you by finishingschool.
If there's a life that youactually want, this is.
You want what I have, but youmight not want the life that
I've had to live to get to thething that I have.
(12:14):
I think that's what he's saying.
Now here's another place whereI think it's broken.
Here is a place where I thinkit could be broken.
This is optimistic chatty.
I'm being kind, chatty, mcfaddy.
I'm not saying people shoulddrop out of high school or
college for that matter, like,if you are in high school, if
(12:36):
you're in high school, finish.
If you're in college, please do.
Please finish If you're incollege.
Now this is where things are.
I get a little shaky becausecollege, in my opinion, is
really where where life hits apoint where it is not one size
(13:00):
fits all.
Everybody's college experienceis quite personal.
My college experience justlisten to it, and I bet it will
be so different from yours, withforsaking a handful of people.
I went to an all-black college.
I went to college in Atlanta.
(13:22):
I went to an all-male college.
I was in an all-black, all-malefraternity for three years that
I was in college.
I went to college with at least10 dudes that I went to high
(13:42):
school with, and then anotherthree or four women who I went
to high school with were atcollege right next door, so I
had a built-in community aroundme within this sub-community.
I went to college with.
My sister, went to the schoolnext door to mine for a year
that I was there.
My mom also went to that school.
(14:02):
So that's my college experience.
I didn't drink until I went tocollege, so that's at another
element.
Another extremely chaoticelement to my college experience
was that I first starteddrinking there.
I didn't smoke weed, neversmoked a puff of weed until I
went to college, and I haven'tmentioned anything that has to
(14:24):
do with classes, coursework,what I studied, curriculum.
But that was my littlesemi-safe test tube for me to
experiment with things that Iliked, or for me to try out what
it was like to be an adult withsome guardrails.
Oh my God, I'm sick.
Morgan, I'm sick.
(14:45):
You don't care, you don'tfucking care.
All right, you don't care.
That's a lie.
Tell me.
I've got your overall healthcheck, I know, but you've been
Okay.
Whatever.
I brought you ginger tea, youdid.
Thank you.
Sips tea, literally.
I think tea is going to breakup the phlegm, so thank you.
(15:09):
I know that's what the viewerswant.
That's exactly why.
Because he was like, if you can, if not, don't worry.
I was like no, I'm going to getthis, because I feel like he's
going to be so like, if I don't,we're going to leave me alone.
Leave me alone, okay.
Okay, what was I saying?
Oh, also, this is the mostimportant part I went to college
(15:31):
for free.
I had a full scholarship forcollege from academia and also
Morehouse, being benevolentabout offering full rides period
, because I was not like asuperstar student.
I was like a very activestudent, I did a bunch of shit,
but like Anyway, get back to thepoint, chad.
The point is there are so manygood reasons for someone to not
(15:57):
go to college.
There are so many good reasonsfor somebody to not finish
college and most of them, Ithink, point to the financial
burden that is college.
And this guy is saying I thinksomebody who has 224 million
subscribers on YouTube is sayingdon't leave.
What is your path for thisother path?
(16:20):
It hurts him to see people doit because he understands the
critically challenging,disruptive nature of what it is
that he is having to do and heis watching, no doubt every
single day, as I think we allare people not just like
students, not just kids, butlike adults, people with
(16:42):
families.
He's watching people jump shipinto this lane that they think
is easy, without understandingall the nuts and bolts and
expenses and investments, andlike time and all the stuff that
goes into putting this together.
And so we're going to come backand talk more about content in
(17:02):
a second, because LeBron Jamesand JD Reddick have a podcast
coming out, lamar Odom andCaitlin Jenner have a podcast
coming out.
But I think, to underscore themessage and what I think is
interesting about all of this,it's like more than ever, I
think, or not more than ever,more than the last 100 years, I
think the adult sensibility inthe United States is facing a
(17:23):
conflict of no path actuallyseems like a winning path and I
have to fix something.
I have to find something thatI'm going to be able to sort out
and negotiate for myself.
The routine sort of inertia ofhigh school, college, good, safe
(17:44):
job 30 years we all know thatthat is pretty much done.
This other thing over here, notonly has it always been
treacherous and unstable, butalso it is now extremely crowded
.
I was just having aconversation last night with Tim
about God dang.
Now Bron and JJ Reddick have apodcast, lamar Odom and Caitlin
Jenner have a podcast.
(18:04):
We know.
Every single day five newfamous people have a podcast.
That's not to mention the50,000 not famous people on
earth that have a new podcastevery day.
This is getting crowded.
The space is getting tighterand tighter and tighter.
There's not enough eyeballs,there's not enough money to go
around.
Already there's not enoughmoney in the industry to go
around.
Yes, in the break, josh saysthere's reason for optimism
(18:26):
because there are many marketsthat are still emerging in
podcasting, which is to say,there are a lot of places on
earth where including this one,the United States where, like
listenership has not nearlyreached population to podcast at
(18:47):
large.
I also want to be clear.
I had a conversation with a guy.
Morgan, this is notbacktracking, this is Segway.
I had a conversation with a guy.
I didn't say anything.
I can just hear your thoughtsnow.
I had a conversation with a guya couple of weeks ago.
I've mentioned this before whohe is a producer out in
(19:14):
Hollywood.
He's in a family of producers.
At this point, he and hisbrother are both producers and
he wants to do this.
He wants to be a podcaster.
To me, there are two exciting reUnless you have a huge
financial backing, that's goingto boost you and give you a
chance to market what you do ata level that is just undeniable.
(19:40):
That's going to give you achance to carve out market share
just by paying for it.
Basically, the two mostimportant reasons.
I think someone should have todo this and they are, in a lot
of ways, why I do this are onejust the impulse.
If it's like I got to get thesethoughts out or they're going
(20:03):
to drive me crazy throughout theweek, that's it.
I got to get some of this off.
That's why Tuesday shows arealways so full and Thursday
shows are a little bit morefloating, because Tuesday I have
five days worth of latentthought that needs to be
threaded through.
One is it's personal.
Do you want to express?
(20:24):
Do you have a feeling for theartistry of conversation?
Do you care about getting yourideas out into the world in a
vocal medium?
The second is this is part ofSomething I'm enjoying right now
is this is part of a largerecosystem.
This is marketing for otherthings that are happening.
(20:48):
Morgan and I congratulate usbecause we have received our
first influencer contract.
An influencer contract came infrom a brand that I will not
speak specifically on because wehaven't signed it, we haven't
negotiated it, we're not doingit yet.
Okay, this thing is marketingfor other things.
(21:13):
It's marketing for likeeverything.
And so if your idea is, I'mgonna make a podcast and it's
gonna be a hit podcast andthat's gonna make me millions of
dollars maybe, but it's youknow, you're up against the odds
.
But if you've got a wholeenvironment of things, then like
, then it can be the thing.
(21:33):
But also, I still wouldn't doit unless you really just like
love to do this because it's alot.
All right, perfect segue.
Lebron James and JJ Reddick havea podcast coming out.
It is called quote unquote,mind the game.
I don't know why I said quoteunquote.
The title is mind the game.
Their description is free,flowing conversation about the
(21:55):
sport and the game, the sportbeing basketball.
There's no said advertisingsponsor yet.
There's no corporate partnersyet.
I assume that there will bevery soon.
It is produced by uninterrupted, which is LeBron's company, and
342 Productions, which is JJReddick's production company.
Well, they said thatpurposefully.
There's no sponsors yet,because they want it to be.
(22:16):
They want it to be like whatthey wanted to be first.
Oh, okay, they don't want togive up any control on it.
And that makes a lot of senseto me, because the money that
you're going to, that they rightnow would get from a sponsor to
produce this show I mean,listen, I'm sure nobody wants to
sniff at $50,000, $100,000,$200,000, whatever, but like the
(22:40):
money that they would get fromsomebody right now to sponsor
this show, is pocket change forboth of those people.
Lebron James has the LeBronJames empire.
Jj Reddick has the burgeoningJJ Reddick media empire, and
that's not even to speak ontheir contractual earnings,
which, for each of them, goesdeep into the $100 million of
dollars, lebron especially.
(23:01):
Okay, let me just start blackblack.
Let me just start here Positive, optimistic.
You guys don't, do you notbelieve me?
You think I won't be able to doit.
I think I think I can do it.
I believe in you.
You can do it.
Okay, thank you more.
I'm not holding my breath.
Okay, josh is out on this.
Okay, how about this?
How about just?
How about just even even keel?
(23:23):
All right, I watched a clipthey dropped a clip yesterday of
the show it is about.
I want to say it's about threeand a half to four minutes long,
and it's the two of themsitting at a table with wine on
the table, wine that I'massuming is LeBron James brand,
no doubt.
And NBA, okay, nba players justthink it's so cool to drink wine
(23:44):
.
They just think, like wine justhappened and it's so fucking
cool that they drink wine.
Listen, pro athletes are notcool.
That's the thing, I'm sorry,would they do on the floor is
cool.
A few of them seem cool in reallife, like Anthony Edwards, but
like, by and large, theyhaven't had to be cool for their
whole life.
They have gotten by on beingtall and athletic and that's
enough.
But like pro athletes are notcool.
(24:06):
They think wine just happened.
They are not cool and they arenot exposed to a lot of things
in this world.
Is that mean?
Is that positive?
Is that not positive?
Is that negative?
It's not positive, it's notpositive.
Well, it's dead ass.
It is to say that you, as theat-large population, at least
have that going over athletes.
Okay, that's positive.
Now, okay, let me get to thepoint the drink of wine.
(24:30):
And this is what they'retelling us.
This is a trailer, when peoplesend out these clips of a show.
This is digital.
This is the digital world welive in.
A clip for a show is a trailer,the thing that you used to see,
which was a trailer that hadthe same formula every single
time for a movie, which is youknow, when a man in his 60s gets
on the subway for the firsttime and the IRS pulls in, you
(24:53):
know whatever.
Like that is an old trailer.
This is a new trailer.
It's just two guys sitting at atable talking with cameras and
it looks well.
It looks like well-lit, like itlooks sparkly in the way that
something's supposed to look.
But the whole, the content ofthe whole thing, is LeBron James
(25:15):
talking for about four minuteswhile JJ Redick has this note.
He has a notebook out and he's,like, I think, pretending to
jot down notes, and it's LeBronJames diagramming an in-bounds
play and it's really insidebaseball.
It's like he's talking aboutthe flare cut happens here, and
(25:37):
then the back screener and thedouble screen, and why doesn't
this guy just cut down throughhere?
And yada, yada, and he's doingit sort of.
There's a little bit of a smirkbehind his face, which is to
say like I am letting you guysin on the genius of basketball
and what a savant I am and howme and JJ Redick have this
language between us.
I haven't.
Why are you?
(25:58):
Why are you?
I didn't even do anything yet.
Your tone is not, is not thepositive.
Okay, all right, let me, let me, let me fix it.
Okay, let me, let me just letme fix it, all right.
So, okay, I'll do it like afucking dumb ass LeBron fan,
which is what you niggas are.
Okay, oh my God, that was somean.
(26:19):
I'm sorry.
I'm sorry.
I'm sorry, I'm sorry, I'mtrying.
Okay, but seriously, I'll do itwith a shitting smile and just
pretend like I don't have abrain, which is what most people
are doing when they thinkLeBron is interesting.
All right, oh my God, I'll doit.
That was meaner than the lastthing.
Okay, but I have you gotta.
Let me contextualize.
Like I can't, I just can'tfully lie about this, like I
(26:41):
cannot pretend that this isinteresting.
But let me, but, let me do itokay.
So it's really cool.
It's really cool.
Okay, it's LeBron, it's thegoat.
It's LeBron, baby the goat.
You know what I'm saying.
The best ever, better thanMichael Jordan, better than Tom
Brady, the goat Sitting at thisawesome wooden table.
He's got wine, y'all?
Have you guys had wine?
(27:01):
Have y'all niggas tried wine?
Yo, have you guys had wine?
Isn't wine so cool?
Have y'all had Morgan?
Have you had wine?
I love wine.
Oh my God, me too.
Oh my God, wine, I know.
When I saw Demarda Rosendrinking wine this one time I
was like I gotta try wine, andwine is so dope.
Okay, so they're drinking wine,but that's not even where it
(27:26):
stops.
So then, lebron, he really letsus in.
Okay, he is describing to us abasketball play.
Imagine 10 players on a floorin NBA court doing a play.
He's walking us through it,he's letting us in to his mind,
his fucking prodigy mind, how hesees the floor.
(27:48):
And JJ Redick, like a student,like a pupil, is sitting there
with a notebook taking notesfrom the genius of LeBron James,
from this beautiful mind, andas he describes the play, listen
, there's no like imagery,there's no animation, so we
don't know what the fuck isactually going on.
That's fine, though, becauseit's LeBron, so we don't.
(28:09):
It's not actually interestingor cool or neat.
It's not telling us anything.
You can't see anything at all.
But it's LeBron and there'swine.
So we're definitely gonna watch.
Right, we're definitely gonnawatch because it's LeBron and
there's wine and there's JJRedick and that's it.
It's four minutes.
He's describing the play.
We have no idea what the fuck isgoing on and they're telling us
(28:31):
, but they're telling us aroundthe show with marketing.
They're like this is for realbasketball fans, like that's the
marketing of the thing.
This is like this is for people.
What do they say?
What do they call this?
Oh, it's not here on my thing,but it's like they've been
talking about it as if this islike for the real fans that
really wanna know the game andunderstand the game.
(28:52):
Yada, yada, yada.
Now, okay, putting my shit inthe grin away, and I assume that
they will soup it up with someanimations and like some images
and some video and things thatwill not make it feel like
you're just sitting therelistening to LeBron talk about
something you don't understand,because that is what the clip is
(29:14):
.
I defy any single person whocan hear my voice right now to
go watch the trailer that theyput out and tell me you have any
clue what he is talking aboutwhile sitting there.
And it would be cool if thatwere for like 30 seconds, but
it's for the full four minutesof this thing.
I think there is something goingon here which is you can be
(29:40):
generous or selfish as aproducer.
You can be generous or selfishas a creative.
You can be generous or selfishas a writer.
You can write something, youcan do something.
You can make a show that is forothers to be let in and for
others to enjoy what they areexperiencing.
You can be selfish in makingsomething that is for you to say
(30:00):
, something that you want theworld to know about you, and in
this case, I think that LeBronspecifically, how you know
almost confusingly so, becausenobody doubts LeBron James'
basketball genius.
I don't think, like I don'tthink, there's anybody on earth
who would say LeBron is not acomplete basketball savant, but
(30:25):
it looks like he is choosing tomake something as a vehicle to
show people.
No, I am even more savant ofthis game than you thought that
I was and I can't imagine thathe's doing that for us.
The audience Like where is thepart?
I can't even see where, like alittle league basketball coach,
(30:46):
like an AAU basketball coach isgonna be able to watch this and
follow and determine.
Like, okay, I'm gonna takethese plays from here and
implement them for my fourthgraders, because nobody could
possibly follow what LeBronJames is saying in this clip.
So here's my prediction forwhat's gonna happen.
This is my real prediction.
I'm sorry I can't shit eat onthis thing, but I think we will
(31:09):
probably get.
I'm gonna look like such aschmuck if this is like a huge
hit, but I think we'll probablyget like 11 episodes of this.
I think that the viewershipwill be in the low to mid
100,000s per episode, with maybea spike at the very beginning.
(31:30):
I think the first episode mightget into like the low millions
and then and this is why I thisis why I don't think people
should feel bullied out of thepodcasting industry Like the
game is a longterm game.
Like there will be so manypeople just like music.
There will be so many.
(31:50):
Just like movies, there'll beso many people who direct one
movie.
Most directors direct one film.
Like it's like 95% of directorsit might even higher than that
direct one film.
95% of authors write one book.
Most podcasters get threeepisodes in if that and then
they're out of this.
Like most musicians don't makemore than one album.
(32:13):
Yes, there are a ton of peopleputting their toe in these
waters, but like, who's actuallygoing to sit here and do the
thing into perpetuity or notinto perpetuity, but like with
longevity to see if it catches,and I just don't think that the
money or the viewership for thisis gonna be interesting to
somebody like LeBron longterm.
So I think it'll probably.
(32:35):
I think it'll probably be gonea year from now.
Now let me actually saysomething nice, though I do have
something nice to say here.
I do love that there are nocorporate sponsors behind this.
I do love that my friend askedor we were g-chatting about it
(32:56):
earlier today, g-chatting and myfriend said, like oh, I wonder
whose idea this was between thetwo of them, lebron or JJ's?
I mean honestly, probablyneither.
Like probably someone on one oftheir teams and it's been
co-opted.
But like I'm hoping that JJReddick had this idea and
brought it to LeBron and it wasjust a freebie for LeBron and
(33:17):
that it's being made very easyfor LeBron to participate,
because and this brings me toLeMar and Caitlyn Jenner
otherwise what I see in front ofmy eyeballs is another version
of like a black voice going andgetting a white chaperone to sit
across from them at the table.
(33:38):
Wow, this didn't turn out to bepositive at all.
For what reason, I don'texactly know.
I get it if you need a biggeraudience.
I get it if you need to reach apart of America that you don't
think you can reach on your own,but I don't get it if you're
LeBron James, so that now I havethree more minutes left in this
segment.
Lemar Odom is also doing apodcast with Caitlyn Jenner
(34:02):
called Keeping Up with Sports.
I learned that this podcast wascoming out minutes after I
found out about this LeBronJames JJ Reddick thing.
This feels like it lives on theother side of the internet,
almost like wow, there's so many, there's so much symmetry here.
(34:24):
Do you guys see what'shappening?
Jake Paul is about to fightMike Tyson.
It's like there is race here.
Y'all Like, do you see race infront of you?
Can we just see that it's there?
Like what is happening?
What is this?
Lemar Odom and Caitlyn Jenner.
Lemar Odom and Caitlyn Jennerused to be in the same family
(34:44):
sort of.
They kind of still are In a way.
It's almost like a little bitheartwarming to see that they
have this relationship to dosomething together.
Their thing is called KeepingUp with Sports.
The award-winning hosts take onall sports, each with a unique
personality and opinion.
Wow.
These subtitles don't tell usanything.
Wow, like what it took thewords right out of my mouth.
What does that even mean?
(35:05):
Who wrote that?
I mean that's useless, butthat's the thing is, like they
want to draw you in on thesubject, excuse me, the subjects
themselves alone the twoindividuals who'll be hosting
this.
I think many more interestingthings will be said on this show
(35:25):
than on the previouslymentioned show.
We are talking about LeMar Odom, a former NBA champion who was
married to a Kardashian, who isan addict, who has almost died
in rehab, who will be inconversation with Caitlyn Jenner
(35:45):
, who is a former Olympicchampion.
I just want to know what thefuck are they going to talk
about?
And I will probably.
I watched a whole TMZdocumentary on LeMar Odom like a
year ago, so I am the audiencefor this.
I will tune in for this, justlike I will tune in for Mike
Tyson versus Jake Paul, becauseI want to know what's happening.
(36:08):
I think this is where I thinkthis is more reflective of
society than whatever is goingto be.
Lebron and JJ Reddick drinkingwine talking about basketball
plays.
I'm sorry, y'all, I'm sorry, andif you want to know how to see
something interesting, I'mtelling you where to look.
Don't look at that boring shit.
(36:30):
Okay, was that positive Partsmaybe?
Yeah, okay, okay, I'd say itwas fair and a real at the end
of there too, thank you, thankyou.
This is like you don't have to,like you don't have to watch
something boring Like you don't.
(36:51):
You don't have to, I know, butthen, but you know what you do
have to, because it's paid forand somebody pushes it down your
throat and you guys have sunkcosts on this LeBron thing.
You can't get off.
You can't stop.
I can't stop.
Okay, morgan just backtracked.
Morgan just broke her own rules.
She backtracked to thebeginning of a segment.
(37:13):
All right, next thing here.
So here's how I bucketed thesethings.
I like buckets.
We talked about where contentis going.
That's Mr Beast.
We talked about new content,content, content, content,
content.
Career strategy.
Someone asked on my Instagramsays what was that one that I
(37:39):
sent you as a one-off youropinion on how known black
actors can position themselvesfor more money and visibility.
Your opinion on how known blackactors can position themselves
for more money and morevisibility.
And Wow, you know, Iexperienced this while having a
(38:02):
one-on-one session with a poetwho wanted to increase her
marketability and her earningsas an artist.
I'm a broken record man, butall roads kind of lead back to
the same thing.
In my opinion, at this momentthat's indicative of my own
(38:24):
strategy, which is like you can,if you want to be more famous
and have more money as a blackactor, you certainly can try to
be a better actor, although ifyou are already a working actor,
I don't think becoming I'm justbeing real I don't think
(38:46):
becoming a better actor is thedifference between you making
whatever money you make now andmaking more money.
This is something I have toface right now.
I still write pretty much everyday.
I'm still trying to get betteras a writer and I hope to get
better for the next 40 years asa writer, but I'm going to do
that anyway.
I have to at some point facethat the difference between
(39:13):
where I'm at and where I want tobe in my career is not
skill-based, is not merit-based.
It is some combination ofbuilding my own audience and
building a bank role thatfinances building my own
audience.
If you are a black actor andyou want to have a bigger
audience and you want moreopportunities, you got to.
(39:37):
There's somebody looking at aspreadsheet with your name on it
at Netflix, at HBO Max, at Hulu, at Lionsgate, at Disney.
On that spreadsheet it has yourname.
It might have one or two filmsthat you've been in.
It has your social following.
Because people are doing basicmath.
(39:58):
They're putting you into themost simple algorithm.
This is not conjecture.
My friends work at thesecompanies.
I am signed to an agency thatwhen I walked in there, wanted
to know how many followers I hadand the answer was like very
few.
The answer was in the hundreds.
When I went to go sell my firstbook and in my meetings with
(40:18):
the publisher, in my meetingswith the Simon and Schuster
imprint at Simon and Schuster,they wanted to know how many
followers do you have?
What is your social following?
Right now, when me and Morganhave engagement with companies
where we're looking for brandingdollars and sponsorship dollars
, they want to know how manyimpressions, how many followers.
(40:43):
This is a numbers game.
Now, keep your artistry closeto your heart.
Never let it go Bull stop.
Okay, I'm never gonna.
I'm never gonna actually putthat shit eating smile on.
That seems required.
I'm never gonna do it becausemy artistry is connected to that
(41:06):
and but I'm also gonna playthis other game I have to.
My livelihood depends on it.
My ability to be able to affordto produce this show and other
things depends on it.
The same goes for an actor, ofany color, of any kind, of any
kind of creative person Like ifyou won't play this game, you
(41:29):
will be beholden to other peoplewho do play the game.
That's it Like that.
The answer is if you want toincrease, what did he want?
He wants to increase visibilityand money.
Bro person, turn that camera onand start talking to it.
(41:51):
Put it out in the world and seewho likes you.
Tape one of your, put one ofyour audition tapes on your grid
.
Let people know who you are andwhat you can do.
You got to do it.
You must do it.
There is like there is anotherpath, but the other path is
beholden to individual people'staste and how much they like you
(42:12):
.
Okay, it's beholden to how muchdoes?
I don't know, I don't care.
How much does this director orthis executive or this like, how
much does this producer thinkyou're interesting or that or
that or that?
But the but, the trick is thedirty secret is that person
might not trace their own trace,their own taste either.
(42:33):
They're going back to look atthat same spreadsheet.
Okay, so the answer is liketaking in your own hands by
building your personal brand.
No, take it in your own handsby building your audience with
the tools that you have.
Okay, great.
No, this stuff tells us.
Well, with Sidney Sweeney, weare all not Sidney Sweeney.
(42:54):
Okay, sidney Sweeney says she'stalking about her career
strategy.
Y'all know who Sidney Sweeney is.
I will recount Sidney Sweeneyis and I will be careful here.
She is a 26 year old actor,actress.
She is one of the stars ofEuphoria.
She's been in severalindependent films over the last
(43:16):
like five years.
I see her, I see her pop up onlike all the streaming platform.
Honestly, in these movies thatI never knew existed most of the
time.
But and I'm going to be superreal here Like, yes, she's a big
star from Euphoria and all ofthe characters in Euphoria are
big stars.
She's also a big star becauseshe's a big star like on socials
(43:37):
.
Like she's a big star on theinternet.
She does a lot of likeadvertising, commercial stuff.
She does a lot of commercialstuff.
She models, she's in ads, she'stalking to audience, she does
SNL Like she's a big starbecause she's on the internet.
I'm saying the quiet part,extremely quiet which is also
(44:02):
Sydney Sweeney, is enjoyable tolook at for people that like
women and probably people thatdon't like women, I guess, like
I don't know, like she has the,she has the American Starlit
look like she's blonde, she hasbig boobs, she is like she looks
like movies, she looks like TVin the sort of like formulaic
(44:25):
sense in a way I believe she has.
I don't like to some.
I believe she has questionablepolitics.
I can't remember exactly.
There was some stuff about herfamily who cares Nobody does,
because her clips and her imagego crazy online.
But she also says she has beenable to continue to have work
because she was willing to domovies that were smaller, that
(44:48):
built up over time, to buildrelationships with studio
executives at these differentplaces.
And here's what I think aboutthis.
I think two things.
One, I think there is truth tothat, one is I, one and I want
to come combine one.
I think Sydney Sweeney isprobably a very strategic person
(45:12):
.
She reads as that to me, shereads as someone, as I watch the
arc of her career, who is, like, aware of where I have a visual
in my head of Sydney, sydneySweeney, crying into her phone
about people making fun of howshe looks.
Okay, I know these are choicesmade on.
(45:32):
When you all, when you guys,cry into the phone.
Never, not one single time, doI feel empathy.
I'm going to be completely real.
I know you guys are doing athing when you cry into the
phone, and I mean all of you,anyone who's ever done it.
I know you're doing a thing.
It probably is working for you,but I can't.
That's a bridge I haven'tcrossed yet where I'm able to
(45:54):
actually believe someone who'scrying into the phone is doing
it in earnest.
But anyway, I think she isstrategic.
I think she probably does buildher relationships intentionally,
thoughtfully, and it's and it'sallowing her land share to grow
.
I also think that most peoplewe are living in an interesting
(46:17):
time, I think an exciting time,which is that most people will
not have access to those sortsof executives, producers, taste
makers, artists.
Most people won't have accessto them to build relationships
with them.
And building relationships withthem requires, in some ways,
(46:39):
for you to fit into a world oftheir creation, and I think
Sidney Sweeney probably fitsinto that world in a way that's
inaccessible to almost everybodyon Earth and that's why I'm
bullish on.
There are people who you needto build Like.
I want to dispel somethingaltogether, which is I don't
(47:01):
think that this path is assimple as figure out how to be a
one-person band and doeverything yourself for yourself
in your home office At least,that's not interesting to me.
You do still have to haverelationships and you do still
have to move strategically.
And as much as I cosplay asthough I'm coming in here and
just saying fuck everybody andburning the bridges and burning
the shit down like it's not likethat.
(47:23):
The people who I am connectedwith and the people who I really
cherish relationships with, Itry to overly show them that I
care about them and that I lovethem and I appreciate them,
because I do need thoserelationships.
But this particular path ofHollywood studio relationships
(47:45):
that Sidney Sweeney can connectto, I don't think I can ever
have that.
I can't do it.
That's not even to say I'm notcapable of it, it's just
literally like I can't deal,like I can't do that many
lunches with Schmucks.
I can't.
And she might be able to in away that most people just cannot
.
Related Snoop Dogg and his sidebusinesses.
(48:11):
I know I'm going to make theseconnect.
Dr Dre says and Dr Dre says Ipersonally think he does too
much shit.
That's an excellent quote, wellsaid, concise and straight to
the point.
It looks like Sidney Sweeney isalways working Like it looks
like every time I look up, likeI said, a new thumbnail pops up
(48:34):
for a movie that she's in, she'smodeling for something, she's
on SNL.
Sheurface and her image areeverywhere and there's a lot of
Sidney Sweeney happening.
If I'm going to be honest, Iwould bet somebody also feels
that way about me at a verydifferent scale.
Like damn nigga, like you'realways working, like you're
(48:55):
always this, this, this, what'snot, and like part of it is in
this job, in this business.
Morgan is the same way.
Morgan has 11 jobs.
People are always asking youwhat you have coming out next.
They're always asking youwhat's next, what's next, what's
next?
And I do think that gets intoyour psychology, where you feel
like if you don't have an answerto that, something's broken.
(49:16):
If you don't have an answer tothat, you're not doing enough.
And I do think there's somethingto be said for the Dr Dre
method of like when I makesomething, I come out big and
it's huge and it reverberatesall over the world for years and
(49:37):
I think there is a luxury tothat Like.
I think that is that is.
That is an earned way of beingthat I think he built early on
in his career by producing somuch music With him for himself
and for so many other artiststhat he built up like this
critical mass where he couldtake big, giant footsteps like
(50:00):
that and as prolific and as muchof a huge cultural icon as
Snoop Dogg is.
I don't think he has the sortof, I don't think he has the
sort of cache that somebody likeDr Dre has to be able to do
that, and I don't think SidneySweeney has that either yet and
she might eventually, like EmmaStone probably as of two weeks
(50:24):
ago now has that Emma Stone canwait five years to make another
movie and when it comes outit'll be like two time Oscar
winner Emma Stone has a newmovie coming out.
But like you got to, you got to, you got to earn that with,
with the people.
So strategy there it is.
(50:45):
We did it.
Did we do it?
I don't know, but I think wedid it.
I think last thing I want tosay has nothing to do with any
of those things it's about.
This is just me as a fan.
Now, this is generous content.
Netflix has a show coming out.
It is in the quarterback series.
(51:05):
This is going to get confusingto people because the series is
now known at.
The franchise is now known asquarterback, but they're doing
an installment that is going tofeature wide receivers in the
NFL.
I have done this show whilesick and I think I've done a
pretty damn good job, eventhough, even though, despite
Morgan's despite Morgan's illwishes, I have done well.
(51:30):
The quarterback franchise atNetflix.
Quarterback was one of the show.
You guys know about it, but I'mjust going to recount for
anyone doesn't.
It was a show on Netflix thatfeatured.
It was a docu series featuringthe inner lives of some famous
NFL quarterbacks and, for therecord, just if you're an NFL
quarterback, you're famous.
So Pat Mahomes, kirk Cousins,marcus Mariota couple of the
(52:00):
guys can't remember it was good.
Okay, anytime you let us underthe hood of what happens in big
time athletes lives, generallyspeaking, if it's done, and if
it's done well, I'm on time, butit was a little dry because
quarterbacks are dry.
Quarterbacks are like CEOs.
They're like politicians.
Their purview is so large andthey have to appeal to such a
(52:25):
wide range, a wide and variedrange of people that they cannot
let their cannot let too muchof their real personality seep
through, and my guess is thatprobably over time dulls their
personalities.
I don't know.
But they're now going to do aseason of this franchise
(52:45):
featuring wide receivers DevonteAdams, justin Jefferson who's
the best player on my favoriteteam Debo, samuel Amon, amon
Ross, st Brown, george Kittle.
George Kittle is not a widereceiver, he is a tight end.
But whatever they're includinghim.
Quickly to tell you thetrappings of these characters.
Now, first of all, widereceivers are the polar
(53:07):
opposites of quarterbacks.
Wide receivers are flamboyant,they can be arrogant, they are
often neurotic, they are kind oflike peacocking and pretty in a
way.
They're like they have like theaesthetic of soccer players in
(53:33):
some ways, but stretched out tolike NFL sized people.
But they're the people on anNFL team that most resemble
normal people in the way thatthey look like their.
Their average body type is likesix feet tall, probably 190
pounds, muscular, but in mostcases not like so brolic that
(53:57):
they look like pro athletes.
But if you you know, but theymove like pro, like pro athletes
.
When you see a professionalathlete, like at the airport.
If you see him sitting down youdon't know what's going on with
them.
But if you watch them literallyjust stand up and watch to the
coffee stand you're like thatperson's body moves, special.
That person's body movesdifferently than a normal.
(54:18):
There's not all those likeweird, like kinks or like
slouching or whatever, like aprofessional athlete in the
prime of their career moves likea different type of person.
But in any case, I'm excitedabout this set of characters
because one I'll just be honestmost of them are black and they
(54:40):
are black both in like racial,ethnic, biological makeup or
something, even though blacknessis not a biology but whatever
and I would say they sort ofaffect and present black
culturally in the way that mostpeople think of blackness.
I'm excited about that.
I'm excited because I've alwayswanted to understand the
(55:03):
psychology of these people whocan run down a field with the
world watching, be wide open fora ball that is coming so fast
and with such velocity and andis rock hard, like coming
swooping down over their head infront of a stadium with 4070,
50,000, 100,000 people in it andthe world of millions watching
(55:26):
and catch it.
Like these guys on this listI'll say Devonte Adams and
George and Justin Jefferson, andI'm on brah St Brown especially
.
They catch it every single timeit hits their hands.
They never drop it and theyscore and they dance and they
talk shit.
And they and my favorite,probably my favorite athlete of
(55:47):
all time, if not second favorite, is Randy Moss, and that tells
you how much I feel excitedabout and inspired by this types
of characters.
Like they talk their shit andthey still do it every single
time and like something that Iadmire, that I aspire to, that I
go back and forth on, honestly,in my own, in my own psychosis,
(56:08):
own fucking psychology is likeI do think it adds to the
artistry.
When you tell people you'regoing to be great and then you
are great, I think that's givingthem two offerings at once.
There's the performance ofgreatness and then there's the
actual greatness, and when thosetwo things line up and they
(56:28):
actually work, I think that islike sports theater at its
highest point, and so that iswhy I'm excited to watch this
show and nothing but anarchy.
Thank you for watching.
We'll be back on Tuesday.
Thursday, no, we won't.
No show on Thursday.
Back next Tuesday, okay,goodbye, bye.
Welcome to Nothing but Anarchy.
That was a very genuine momentjust now.
Morgan just told us we had anew YouTube subscriber and my
response was excellent.
How many YouTube subscribers dowe have?
125.
Awesome, all right, 125.
Here we go.
We're on our way to being MrBeast.
Did you know who he was?
(00:29):
I do?
All right, fuck it, I guesswe're doing it.
No, it's fine.
It's fine, it's fine.
We'll come back to it.
But Mr Beast, it's so funnybecause I went to go look for
the story of the article ofOrigin where Mr Beast made this
comment.
I expected that it would bepart of a feature about Mr Beast
, but of course it wasn't.
It was what?
(00:49):
Was it a tweet?
Yeah, it was a tweet.
It was a tweet where Mr Beastif you are over the age of 25,
mr Beast is, I don't know, thebiggest.
I want to say he's the biggestcontent creator in the world.
Yeah, the most subscribers.
He is the most subscribers ofanybody on YouTube, and we've
(01:11):
talked about Mr Beast before.
He famously spends, I want tosay, a million dollars on each
of his thumbnails alone, or atleast that's what his PR has put
out.
He is the, I guess, industryleader on being a content
creator, like he makes videosand series and all kinds of
(01:34):
stuff that he publishes out tothe world that return him a
fortune in subscribers,advertisers, brand sponsorships,
and he also has his ownbusinesses that he you know
where he does distribution andmarketing through his channels.
He's Mr Beast and I have neverwatched any of his content.
I like if I saw him on thestreet I wouldn't recognize him,
(01:57):
but I sort of follow him justbecause of, like what he's doing
in the industry.
What he said this is going tobe a content heavy episode we're
going to we're going to scattersome other things in there as
well, but what he said was andwhen I say content heavy, I mean
content industry, industrialheavy.
(02:17):
He tweeted Mr Beast, just togive you the numbers 224 million
subscribers on YouTube.
We just got our 125thsubscriber, so we're right on
his heels.
He says it's painful to seepeople quit their jobs, drop out
of school to make content fulltime before they're ready.
That's his quote and it's kindof amazing how, when you have a
(02:40):
platform of such a size, you cansay one, you can tweet one
sentence and it can reverberateto such a degree that, like,
people are going and makingtheir own content in response to
it.
I do not know this person, I donot know his vibes.
Also, by the way, today I'mtrying something new.
This is a turning point.
I'm going to try to do.
I'm going to try to be positiveand optimistic in regards to
(03:05):
everything we're going to talkabout today, which is going to
be difficult for me becauseLeBron and JJ Redick are making
a podcast and this will be achallenge for me to try to do
something nice, and I will so.
And I'm doing this because one,it's springtime, it's just a
nice time to be light.
Two, I like for, like, I liketo do this job clear.
(03:31):
I like to do this job seethrough as much as possible,
which means it is easy in artand in writing communication,
it's easy to find a vibe or atone or a voice that is working
(03:55):
and to attach yourself to it asthough that is your voice, like
as though you have ownership andclaim over that as your voice.
But that is a, for me, that isa fool's errand, because your
voice will then reflect yourmood, and back and forth, and
back and forth, and back andforth, and you get stuck there
and my moods change.
(04:15):
I want my voice to follow mymood and not the other way
around.
Um, action, I'm sorry.
Mood follows action.
Voice follows mood.
So sorry, I sniffle.
Oh, I forgot to tell you all forsympathy I have.
I have my man called, returned.
It's on its way out.
(04:36):
It is not COVID.
I tested myself.
Josh has a huge smile to face.
What's so fucking funny, josh?
I looked to my right and Joshhas the big.
Josh looks like the fuckinglogo for the show right now.
So, okay, well, I don't care, Icall, I call Morgan, and I've
(04:56):
watched in front of my very eyes.
Morgan.
Morgan has changed, guys.
Okay, I'm just going to tellyou all, when I first met Morgan
, she was like this, like shewas just so.
She was just.
There was such optimism andpromise and excitement about the
(05:17):
industry and the opportunitiesto work together and, like you
know, to learn, and I think shestill has some of those things.
But also she actually knows menow.
So I call Morgan to talk aboutsomething else and I think I
referenced that I, you know, wasfeeling a little under the
weather and I can't rememberexactly what she said, but she
(05:38):
might as well have said like ha,ha, and she says, oh, is your
man cold back?
And I was like Morgan, can Ihave a little bit of sympathy?
Like, do you not feel anysympathy?
Have you never had a coldbefore?
And she was like I have had acold before and that's why I'm
not giving you any sympathy.
So I I present to you all myman cold is back, but it's
mostly gone.
(05:59):
It's almost over.
It started on Thursday.
Today is Tuesday.
Who cares?
All right, where.
What was I talking about, mrBeast?
Mr Beast, he is saying here,this is a thing that again,
optimism.
I don't know.
Mr Beast, um, I got to say forwhat he has done.
(06:23):
I'm a fan of the work at leastand by the work I don't mean the
actual work, cause I haven'tseen it, but what.
But what I mean is like I'm afan of the movement I'm a fan of
I don't.
I think now he has a hundredmillion dollar deal at Amazon,
but I make my shit and Ireinvest my money from my stuff
back into my stuff.
(06:44):
I am the studio.
Mr Beast is the studio.
Mr Beast is turning hundreds ofmillion dollars a year.
Hunt, he's turning in hisbusiness hundreds of millions of
dollars a year, over and overand over again.
I believe he's in his twenties.
Okay, I'm a fan of that.
I'm a fan of the movement.
That's the vibe.
That's what we're trying to do,so I don't know what his tone
(07:07):
is when he says this thing.
It's painful to see people quittheir jobs, drop out of school
to make content full time beforethey're ready.
I got a question on it.
I put a question up onInstagram.
I'm always looking for, prettymuch every single day now.
So if you guys have suggestions, I'm always looking for the
question on Instagram to throwup there.
That will unlock the audienceand have them pour out their
(07:29):
responses.
Like that's what I'm lookingfor.
Can I get 30, 50 responses to aquestion?
That's what I'm going for.
And I asked a question.
I forgot what question I asked.
This is the what do you want?
Yeah, I just asked what do youwant?
And I said as subtext manypeople struggle to answer this
question, cause that was my wayof trying to like, encourage,
like, give it a shot, guys.
(07:50):
And someone said actually no, Ithink the question was a follow
up question.
It was me asking what do youwant from me?
Basically, what can I give you?
What can I offer and someonesaid they wanted advice on
making that cold career switchturn and like going, going and
following their dream, eventhough they know it's going to
be scary.
And the thing about every thething about making a hard move,
(08:14):
like doing something with Verve,is there is conflicting advice
in every direction.
There's someone who will tellyou Morgan nods her head.
Because Morgan, I think, isthis is your life right now.
There's a hundred people I wantto give you advice.
I was listening to Seth Godin.
Seth Godin, marketing guy guru,saying if you ask somebody for
(08:39):
feedback, they'll get stuck.
They'll be like well, what'sfeedback?
I don't know.
I don't know if I have anythingfor you.
Ask somebody for advice.
Motherfuckers love to give youadvice.
Okay, motherfuckers cannot stopthemselves from giving you
advice.
If you give you someone theslightest opening to give you
advice, they think that is theirchance to jump in and show you
(09:01):
everything they know andeverything you're doing wrong
and everything you need to dodifferently.
So if you are in the worldmaking a move and seeking or not
, or not even seeking advice, itis coming in plethora I don't
know if that's the term, but I'musing it.
It's coming in plethora fromevery direction and this sort of
(09:23):
unsolicited advice from MrBeast, from someone who, like
what he does know is what ittakes to make this thing work at
the highest level.
He does know that.
What he doesn't know when hesays it's painful to see people
quit their jobs, dot, dot dot.
He doesn't know what yourpersonal raw material is.
(09:45):
He doesn't know what you'recoming with.
He doesn't know what your skillset is.
He doesn't know what yourambitions are.
He doesn't know what yourfinancial situation is.
He doesn't know what yourself-esteem is.
He doesn't know anything aboutwhat you got going on.
It is such a personal choice,but I have noticed that everyone
(10:07):
who find not everyone, but manypeople with a big voice, who
find a place of success, bigsuccess in highly coveted
industries, they give this samespiel.
I've heard Shonda Rhimes saybefore if there's anything else
on earth that you could dobesides trying to be a show
(10:28):
runner, do it.
Yeah, I think she said it in aspeech, at a commencement speech
, but, like, if there's anythingelse you'd rather do, do it,
because this is difficult, thisis hard, and when I hear that
all that is applicable, all thatI find applicable for me and
that I think might be applicableto the next person is like,
(10:50):
whatever life's path you'regonna choose, it's going to be
challenging.
And like, if you cannot do thethings that have to be done to
get through the challengingparts on a cycle, if you can't
do them over and over and overand over again, oh my God, me
(11:10):
and Morgan have been doing thisshow for less than a year.
We have done some things Almosta year.
Almost a year.
There are certain things we'vedone for this show.
It feels like we've done theminfinity times.
Right, if you cannot keep goingon that cycle, if you cannot do
the repetitive stuff that isnon-glamorous, that nobody even
(11:32):
gets to know about.
We have gone back and forth 10times on a reel that didn't even
come out.
We just did that.
That was a few weeks ago.
We went back and forth and backand forth on this reel.
What was the real subject matteragain?
Oh, it was about gay dudesliking me right, went back and
forth trying to get the toneright and the image is like blah
, blah, blah, blah, blah doesn'teven come out, but like that is
(11:54):
all a part of the build.
So I think what this guy issaying here is if there's an
easier life for you by finishingschool.
If there's a life that youactually want, this is.
You want what I have, but youmight not want the life that
I've had to live to get to thething that I have.
(12:14):
I think that's what he's saying.
Now here's another place whereI think it's broken.
Here is a place where I thinkit could be broken.
This is optimistic chatty.
I'm being kind, chatty, mcfaddy.
I'm not saying people shoulddrop out of high school or
college for that matter, like,if you are in high school, if
(12:36):
you're in high school, finish.
If you're in college, please do.
Please finish If you're incollege.
Now this is where things are.
I get a little shaky becausecollege, in my opinion, is
really where where life hits apoint where it is not one size
(13:00):
fits all.
Everybody's college experienceis quite personal.
My college experience justlisten to it, and I bet it will
be so different from yours, withforsaking a handful of people.
I went to an all-black college.
I went to college in Atlanta.
(13:22):
I went to an all-male college.
I was in an all-black, all-malefraternity for three years that
I was in college.
I went to college with at least10 dudes that I went to high
(13:42):
school with, and then anotherthree or four women who I went
to high school with were atcollege right next door, so I
had a built-in community aroundme within this sub-community.
I went to college with.
My sister, went to the schoolnext door to mine for a year
that I was there.
My mom also went to that school.
(14:02):
So that's my college experience.
I didn't drink until I went tocollege, so that's at another
element.
Another extremely chaoticelement to my college experience
was that I first starteddrinking there.
I didn't smoke weed, neversmoked a puff of weed until I
went to college, and I haven'tmentioned anything that has to
(14:24):
do with classes, coursework,what I studied, curriculum.
But that was my littlesemi-safe test tube for me to
experiment with things that Iliked, or for me to try out what
it was like to be an adult withsome guardrails.
Oh my God, I'm sick.
Morgan, I'm sick.
(14:45):
You don't care, you don'tfucking care.
All right, you don't care.
That's a lie.
Tell me.
I've got your overall healthcheck, I know, but you've been
Okay.
Whatever.
I brought you ginger tea, youdid.
Thank you.
Sips tea, literally.
I think tea is going to breakup the phlegm, so thank you.
(15:09):
I know that's what the viewerswant.
That's exactly why.
Because he was like, if you can, if not, don't worry.
I was like no, I'm going to getthis, because I feel like he's
going to be so like, if I don't,we're going to leave me alone.
Leave me alone, okay.
Okay, what was I saying?
Oh, also, this is the mostimportant part I went to college
(15:31):
for free.
I had a full scholarship forcollege from academia and also
Morehouse, being benevolentabout offering full rides period
, because I was not like asuperstar student.
I was like a very activestudent, I did a bunch of shit,
but like Anyway, get back to thepoint, chad.
The point is there are so manygood reasons for someone to not
(15:57):
go to college.
There are so many good reasonsfor somebody to not finish
college and most of them, Ithink, point to the financial
burden that is college.
And this guy is saying I thinksomebody who has 224 million
subscribers on YouTube is sayingdon't leave.
What is your path for thisother path?
(16:20):
It hurts him to see people doit because he understands the
critically challenging,disruptive nature of what it is
that he is having to do and heis watching, no doubt every
single day, as I think we allare people not just like
students, not just kids, butlike adults, people with
(16:42):
families.
He's watching people jump shipinto this lane that they think
is easy, without understandingall the nuts and bolts and
expenses and investments, andlike time and all the stuff that
goes into putting this together.
And so we're going to come backand talk more about content in
(17:02):
a second, because LeBron Jamesand JD Reddick have a podcast
coming out, lamar Odom andCaitlin Jenner have a podcast
coming out.
But I think, to underscore themessage and what I think is
interesting about all of this,it's like more than ever, I
think, or not more than ever,more than the last 100 years, I
think the adult sensibility inthe United States is facing a
(17:23):
conflict of no path actuallyseems like a winning path and I
have to fix something.
I have to find something thatI'm going to be able to sort out
and negotiate for myself.
The routine sort of inertia ofhigh school, college, good, safe
(17:44):
job 30 years we all know thatthat is pretty much done.
This other thing over here, notonly has it always been
treacherous and unstable, butalso it is now extremely crowded
.
I was just having aconversation last night with Tim
about God dang.
Now Bron and JJ Reddick have apodcast, lamar Odom and Caitlin
Jenner have a podcast.
(18:04):
We know.
Every single day five newfamous people have a podcast.
That's not to mention the50,000 not famous people on
earth that have a new podcastevery day.
This is getting crowded.
The space is getting tighterand tighter and tighter.
There's not enough eyeballs,there's not enough money to go
around.
Already there's not enoughmoney in the industry to go
around.
Yes, in the break, josh saysthere's reason for optimism
(18:26):
because there are many marketsthat are still emerging in
podcasting, which is to say,there are a lot of places on
earth where including this one,the United States where, like
listenership has not nearlyreached population to podcast at
(18:47):
large.
I also want to be clear.
I had a conversation with a guy.
Morgan, this is notbacktracking, this is Segway.
I had a conversation with a guy.
I didn't say anything.
I can just hear your thoughtsnow.
I had a conversation with a guya couple of weeks ago.
I've mentioned this before whohe is a producer out in
(19:14):
Hollywood.
He's in a family of producers.
At this point, he and hisbrother are both producers and
he wants to do this.
He wants to be a podcaster.
To me, there are two exciting reUnless you have a huge
financial backing, that's goingto boost you and give you a
chance to market what you do ata level that is just undeniable.
(19:40):
That's going to give you achance to carve out market share
just by paying for it.
Basically, the two mostimportant reasons.
I think someone should have todo this and they are, in a lot
of ways, why I do this are onejust the impulse.
If it's like I got to get thesethoughts out or they're going
(20:03):
to drive me crazy throughout theweek, that's it.
I got to get some of this off.
That's why Tuesday shows arealways so full and Thursday
shows are a little bit morefloating, because Tuesday I have
five days worth of latentthought that needs to be
threaded through.
One is it's personal.
Do you want to express?
(20:24):
Do you have a feeling for theartistry of conversation?
Do you care about getting yourideas out into the world in a
vocal medium?
The second is this is part ofSomething I'm enjoying right now
is this is part of a largerecosystem.
This is marketing for otherthings that are happening.
(20:48):
Morgan and I congratulate usbecause we have received our
first influencer contract.
An influencer contract came infrom a brand that I will not
speak specifically on because wehaven't signed it, we haven't
negotiated it, we're not doingit yet.
Okay, this thing is marketingfor other things.
(21:13):
It's marketing for likeeverything.
And so if your idea is, I'mgonna make a podcast and it's
gonna be a hit podcast andthat's gonna make me millions of
dollars maybe, but it's youknow, you're up against the odds
.
But if you've got a wholeenvironment of things, then like
, then it can be the thing.
(21:33):
But also, I still wouldn't doit unless you really just like
love to do this because it's alot.
All right, perfect segue.
Lebron James and JJ Reddick havea podcast coming out.
It is called quote unquote,mind the game.
I don't know why I said quoteunquote.
The title is mind the game.
Their description is free,flowing conversation about the
(21:55):
sport and the game, the sportbeing basketball.
There's no said advertisingsponsor yet.
There's no corporate partnersyet.
I assume that there will bevery soon.
It is produced by uninterrupted, which is LeBron's company, and
342 Productions, which is JJReddick's production company.
Well, they said thatpurposefully.
There's no sponsors yet,because they want it to be.
(22:16):
They want it to be like whatthey wanted to be first.
Oh, okay, they don't want togive up any control on it.
And that makes a lot of senseto me, because the money that
you're going to, that they rightnow would get from a sponsor to
produce this show I mean,listen, I'm sure nobody wants to
sniff at $50,000, $100,000,$200,000, whatever, but like the
(22:40):
money that they would get fromsomebody right now to sponsor
this show, is pocket change forboth of those people.
Lebron James has the LeBronJames empire.
Jj Reddick has the burgeoningJJ Reddick media empire, and
that's not even to speak ontheir contractual earnings,
which, for each of them, goesdeep into the $100 million of
dollars, lebron especially.
(23:01):
Okay, let me just start blackblack.
Let me just start here Positive, optimistic.
You guys don't, do you notbelieve me?
You think I won't be able to doit.
I think I think I can do it.
I believe in you.
You can do it.
Okay, thank you more.
I'm not holding my breath.
Okay, josh is out on this.
Okay, how about this?
How about just?
How about just even even keel?
(23:23):
All right, I watched a clipthey dropped a clip yesterday of
the show it is about.
I want to say it's about threeand a half to four minutes long,
and it's the two of themsitting at a table with wine on
the table, wine that I'massuming is LeBron James brand,
no doubt.
And NBA, okay, nba players justthink it's so cool to drink wine
(23:44):
.
They just think, like wine justhappened and it's so fucking
cool that they drink wine.
Listen, pro athletes are notcool.
That's the thing, I'm sorry,would they do on the floor is
cool.
A few of them seem cool in reallife, like Anthony Edwards, but
like, by and large, theyhaven't had to be cool for their
whole life.
They have gotten by on beingtall and athletic and that's
enough.
But like pro athletes are notcool.
(24:06):
They think wine just happened.
They are not cool and they arenot exposed to a lot of things
in this world.
Is that mean?
Is that positive?
Is that not positive?
Is that negative?
It's not positive, it's notpositive.
Well, it's dead ass.
It is to say that you, as theat-large population, at least
have that going over athletes.
Okay, that's positive.
Now, okay, let me get to thepoint the drink of wine.
(24:30):
And this is what they'retelling us.
This is a trailer, when peoplesend out these clips of a show.
This is digital.
This is the digital world welive in.
A clip for a show is a trailer,the thing that you used to see,
which was a trailer that hadthe same formula every single
time for a movie, which is youknow, when a man in his 60s gets
on the subway for the firsttime and the IRS pulls in, you
(24:53):
know whatever.
Like that is an old trailer.
This is a new trailer.
It's just two guys sitting at atable talking with cameras and
it looks well.
It looks like well-lit, like itlooks sparkly in the way that
something's supposed to look.
But the whole, the content ofthe whole thing, is LeBron James
(25:15):
talking for about four minuteswhile JJ Redick has this note.
He has a notebook out and he's,like, I think, pretending to
jot down notes, and it's LeBronJames diagramming an in-bounds
play and it's really insidebaseball.
It's like he's talking aboutthe flare cut happens here, and
(25:37):
then the back screener and thedouble screen, and why doesn't
this guy just cut down throughhere?
And yada, yada, and he's doingit sort of.
There's a little bit of a smirkbehind his face, which is to
say like I am letting you guysin on the genius of basketball
and what a savant I am and howme and JJ Redick have this
language between us.
I haven't.
Why are you?
(25:58):
Why are you?
I didn't even do anything yet.
Your tone is not, is not thepositive.
Okay, all right, let me, let me, let me fix it.
Okay, let me, let me just letme fix it, all right.
So, okay, I'll do it like afucking dumb ass LeBron fan,
which is what you niggas are.
Okay, oh my God, that was somean.
(26:19):
I'm sorry.
I'm sorry.
I'm sorry, I'm sorry, I'mtrying.
Okay, but seriously, I'll do itwith a shitting smile and just
pretend like I don't have abrain, which is what most people
are doing when they thinkLeBron is interesting.
All right, oh my God, I'll doit.
That was meaner than the lastthing.
Okay, but I have you gotta.
Let me contextualize.
Like I can't, I just can'tfully lie about this, like I
(26:41):
cannot pretend that this isinteresting.
But let me, but, let me do itokay.
So it's really cool.
It's really cool.
Okay, it's LeBron, it's thegoat.
It's LeBron, baby the goat.
You know what I'm saying.
The best ever, better thanMichael Jordan, better than Tom
Brady, the goat Sitting at thisawesome wooden table.
He's got wine, y'all?
Have you guys had wine?
(27:01):
Have y'all niggas tried wine?
Yo, have you guys had wine?
Isn't wine so cool?
Have y'all had Morgan?
Have you had wine?
I love wine.
Oh my God, me too.
Oh my God, wine, I know.
When I saw Demarda Rosendrinking wine this one time I
was like I gotta try wine, andwine is so dope.
Okay, so they're drinking wine,but that's not even where it
(27:26):
stops.
So then, lebron, he really letsus in.
Okay, he is describing to us abasketball play.
Imagine 10 players on a floorin NBA court doing a play.
He's walking us through it,he's letting us in to his mind,
his fucking prodigy mind, how hesees the floor.
(27:48):
And JJ Redick, like a student,like a pupil, is sitting there
with a notebook taking notesfrom the genius of LeBron James,
from this beautiful mind, andas he describes the play, listen
, there's no like imagery,there's no animation, so we
don't know what the fuck isactually going on.
That's fine, though, becauseit's LeBron, so we don't.
(28:09):
It's not actually interestingor cool or neat.
It's not telling us anything.
You can't see anything at all.
But it's LeBron and there'swine.
So we're definitely gonna watch.
Right, we're definitely gonnawatch because it's LeBron and
there's wine and there's JJRedick and that's it.
It's four minutes.
He's describing the play.
We have no idea what the fuck isgoing on and they're telling us
(28:31):
, but they're telling us aroundthe show with marketing.
They're like this is for realbasketball fans, like that's the
marketing of the thing.
This is like this is for people.
What do they say?
What do they call this?
Oh, it's not here on my thing,but it's like they've been
talking about it as if this islike for the real fans that
really wanna know the game andunderstand the game.
(28:52):
Yada, yada, yada.
Now, okay, putting my shit inthe grin away, and I assume that
they will soup it up with someanimations and like some images
and some video and things thatwill not make it feel like
you're just sitting therelistening to LeBron talk about
something you don't understand,because that is what the clip is
(29:14):
.
I defy any single person whocan hear my voice right now to
go watch the trailer that theyput out and tell me you have any
clue what he is talking aboutwhile sitting there.
And it would be cool if thatwere for like 30 seconds, but
it's for the full four minutesof this thing.
I think there is something goingon here which is you can be
(29:40):
generous or selfish as aproducer.
You can be generous or selfishas a creative.
You can be generous or selfishas a writer.
You can write something, youcan do something.
You can make a show that is forothers to be let in and for
others to enjoy what they areexperiencing.
You can be selfish in makingsomething that is for you to say
(30:00):
, something that you want theworld to know about you, and in
this case, I think that LeBronspecifically, how you know
almost confusingly so, becausenobody doubts LeBron James'
basketball genius.
I don't think, like I don'tthink, there's anybody on earth
who would say LeBron is not acomplete basketball savant, but
(30:25):
it looks like he is choosing tomake something as a vehicle to
show people.
No, I am even more savant ofthis game than you thought that
I was and I can't imagine thathe's doing that for us.
The audience Like where is thepart?
I can't even see where, like alittle league basketball coach,
(30:46):
like an AAU basketball coach isgonna be able to watch this and
follow and determine.
Like, okay, I'm gonna takethese plays from here and
implement them for my fourthgraders, because nobody could
possibly follow what LeBronJames is saying in this clip.
So here's my prediction forwhat's gonna happen.
This is my real prediction.
I'm sorry I can't shit eat onthis thing, but I think we will
(31:09):
probably get.
I'm gonna look like such aschmuck if this is like a huge
hit, but I think we'll probablyget like 11 episodes of this.
I think that the viewershipwill be in the low to mid
100,000s per episode, with maybea spike at the very beginning.
(31:30):
I think the first episode mightget into like the low millions
and then and this is why I thisis why I don't think people
should feel bullied out of thepodcasting industry Like the
game is a longterm game.
Like there will be so manypeople just like music.
There will be so many.
(31:50):
Just like movies, there'll beso many people who direct one
movie.
Most directors direct one film.
Like it's like 95% of directorsit might even higher than that
direct one film.
95% of authors write one book.
Most podcasters get threeepisodes in if that and then
they're out of this.
Like most musicians don't makemore than one album.
(32:13):
Yes, there are a ton of peopleputting their toe in these
waters, but like, who's actuallygoing to sit here and do the
thing into perpetuity or notinto perpetuity, but like with
longevity to see if it catches,and I just don't think that the
money or the viewership for thisis gonna be interesting to
somebody like LeBron longterm.
So I think it'll probably.
(32:35):
I think it'll probably be gonea year from now.
Now let me actually saysomething nice, though I do have
something nice to say here.
I do love that there are nocorporate sponsors behind this.
I do love that my friend askedor we were g-chatting about it
(32:56):
earlier today, g-chatting and myfriend said, like oh, I wonder
whose idea this was between thetwo of them, lebron or JJ's?
I mean honestly, probablyneither.
Like probably someone on one oftheir teams and it's been
co-opted.
But like I'm hoping that JJReddick had this idea and
brought it to LeBron and it wasjust a freebie for LeBron and
(33:17):
that it's being made very easyfor LeBron to participate,
because and this brings me toLeMar and Caitlyn Jenner
otherwise what I see in front ofmy eyeballs is another version
of like a black voice going andgetting a white chaperone to sit
across from them at the table.
(33:38):
Wow, this didn't turn out to bepositive at all.
For what reason, I don'texactly know.
I get it if you need a biggeraudience.
I get it if you need to reach apart of America that you don't
think you can reach on your own,but I don't get it if you're
LeBron James, so that now I havethree more minutes left in this
segment.
Lemar Odom is also doing apodcast with Caitlyn Jenner
(34:02):
called Keeping Up with Sports.
I learned that this podcast wascoming out minutes after I
found out about this LeBronJames JJ Reddick thing.
This feels like it lives on theother side of the internet,
almost like wow, there's so many, there's so much symmetry here.
(34:24):
Do you guys see what'shappening?
Jake Paul is about to fightMike Tyson.
It's like there is race here.
Y'all Like, do you see race infront of you?
Can we just see that it's there?
Like what is happening?
What is this?
Lemar Odom and Caitlyn Jenner.
Lemar Odom and Caitlyn Jennerused to be in the same family
(34:44):
sort of.
They kind of still are In a way.
It's almost like a little bitheartwarming to see that they
have this relationship to dosomething together.
Their thing is called KeepingUp with Sports.
The award-winning hosts take onall sports, each with a unique
personality and opinion.
Wow.
These subtitles don't tell usanything.
Wow, like what it took thewords right out of my mouth.
What does that even mean?
(35:05):
Who wrote that?
I mean that's useless, butthat's the thing is, like they
want to draw you in on thesubject, excuse me, the subjects
themselves alone the twoindividuals who'll be hosting
this.
I think many more interestingthings will be said on this show
(35:25):
than on the previouslymentioned show.
We are talking about LeMar Odom, a former NBA champion who was
married to a Kardashian, who isan addict, who has almost died
in rehab, who will be inconversation with Caitlyn Jenner
(35:45):
, who is a former Olympicchampion.
I just want to know what thefuck are they going to talk
about?
And I will probably.
I watched a whole TMZdocumentary on LeMar Odom like a
year ago, so I am the audiencefor this.
I will tune in for this, justlike I will tune in for Mike
Tyson versus Jake Paul, becauseI want to know what's happening.
(36:08):
I think this is where I thinkthis is more reflective of
society than whatever is goingto be.
Lebron and JJ Reddick drinkingwine talking about basketball
plays.
I'm sorry, y'all, I'm sorry, andif you want to know how to see
something interesting, I'mtelling you where to look.
Don't look at that boring shit.
(36:30):
Okay, was that positive Partsmaybe?
Yeah, okay, okay, I'd say itwas fair and a real at the end
of there too, thank you, thankyou.
This is like you don't have to,like you don't have to watch
something boring Like you don't.
(36:51):
You don't have to, I know, butthen, but you know what you do
have to, because it's paid forand somebody pushes it down your
throat and you guys have sunkcosts on this LeBron thing.
You can't get off.
You can't stop.
I can't stop.
Okay, morgan just backtracked.
Morgan just broke her own rules.
She backtracked to thebeginning of a segment.
(37:13):
All right, next thing here.
So here's how I bucketed thesethings.
I like buckets.
We talked about where contentis going.
That's Mr Beast.
We talked about new content,content, content, content,
content.
Career strategy.
Someone asked on my Instagramsays what was that one that I
(37:39):
sent you as a one-off youropinion on how known black
actors can position themselvesfor more money and visibility.
Your opinion on how known blackactors can position themselves
for more money and morevisibility.
And Wow, you know, Iexperienced this while having a
(38:02):
one-on-one session with a poetwho wanted to increase her
marketability and her earningsas an artist.
I'm a broken record man, butall roads kind of lead back to
the same thing.
In my opinion, at this momentthat's indicative of my own
(38:24):
strategy, which is like you can,if you want to be more famous
and have more money as a blackactor, you certainly can try to
be a better actor, although ifyou are already a working actor,
I don't think becoming I'm justbeing real I don't think
(38:46):
becoming a better actor is thedifference between you making
whatever money you make now andmaking more money.
This is something I have toface right now.
I still write pretty much everyday.
I'm still trying to get betteras a writer and I hope to get
better for the next 40 years asa writer, but I'm going to do
that anyway.
I have to at some point facethat the difference between
(39:13):
where I'm at and where I want tobe in my career is not
skill-based, is not merit-based.
It is some combination ofbuilding my own audience and
building a bank role thatfinances building my own
audience.
If you are a black actor andyou want to have a bigger
audience and you want moreopportunities, you got to.
(39:37):
There's somebody looking at aspreadsheet with your name on it
at Netflix, at HBO Max, at Hulu, at Lionsgate, at Disney.
On that spreadsheet it has yourname.
It might have one or two filmsthat you've been in.
It has your social following.
Because people are doing basicmath.
(39:58):
They're putting you into themost simple algorithm.
This is not conjecture.
My friends work at thesecompanies.
I am signed to an agency thatwhen I walked in there, wanted
to know how many followers I hadand the answer was like very
few.
The answer was in the hundreds.
When I went to go sell my firstbook and in my meetings with
(40:18):
the publisher, in my meetingswith the Simon and Schuster
imprint at Simon and Schuster,they wanted to know how many
followers do you have?
What is your social following?
Right now, when me and Morganhave engagement with companies
where we're looking for brandingdollars and sponsorship dollars
, they want to know how manyimpressions, how many followers.
(40:43):
This is a numbers game.
Now, keep your artistry closeto your heart.
Never let it go Bull stop.
Okay, I'm never gonna.
I'm never gonna actually putthat shit eating smile on.
That seems required.
I'm never gonna do it becausemy artistry is connected to that
(41:06):
and but I'm also gonna playthis other game I have to.
My livelihood depends on it.
My ability to be able to affordto produce this show and other
things depends on it.
The same goes for an actor, ofany color, of any kind, of any
kind of creative person Like ifyou won't play this game, you
(41:29):
will be beholden to other peoplewho do play the game.
That's it Like that.
The answer is if you want toincrease, what did he want?
He wants to increase visibilityand money.
Bro person, turn that camera onand start talking to it.
(41:51):
Put it out in the world and seewho likes you.
Tape one of your, put one ofyour audition tapes on your grid
.
Let people know who you are andwhat you can do.
You got to do it.
You must do it.
There is like there is anotherpath, but the other path is
beholden to individual people'staste and how much they like you
(42:12):
.
Okay, it's beholden to how muchdoes?
I don't know, I don't care.
How much does this director orthis executive or this like, how
much does this producer thinkyou're interesting or that or
that or that?
But the but, the trick is thedirty secret is that person
might not trace their own trace,their own taste either.
(42:33):
They're going back to look atthat same spreadsheet.
Okay, so the answer is liketaking in your own hands by
building your personal brand.
No, take it in your own handsby building your audience with
the tools that you have.
Okay, great.
No, this stuff tells us.
Well, with Sidney Sweeney, weare all not Sidney Sweeney.
(42:54):
Okay, sidney Sweeney says she'stalking about her career
strategy.
Y'all know who Sidney Sweeney is.
I will recount Sidney Sweeneyis and I will be careful here.
She is a 26 year old actor,actress.
She is one of the stars ofEuphoria.
She's been in severalindependent films over the last
(43:16):
like five years.
I see her, I see her pop up onlike all the streaming platform.
Honestly, in these movies thatI never knew existed most of the
time.
But and I'm going to be superreal here Like, yes, she's a big
star from Euphoria and all ofthe characters in Euphoria are
big stars.
She's also a big star becauseshe's a big star like on socials
(43:37):
.
Like she's a big star on theinternet.
She does a lot of likeadvertising, commercial stuff.
She does a lot of commercialstuff.
She models, she's in ads, she'stalking to audience, she does
SNL Like she's a big starbecause she's on the internet.
I'm saying the quiet part,extremely quiet which is also
(44:02):
Sydney Sweeney, is enjoyable tolook at for people that like
women and probably people thatdon't like women, I guess, like
I don't know, like she has the,she has the American Starlit
look like she's blonde, she hasbig boobs, she is like she looks
like movies, she looks like TVin the sort of like formulaic
(44:25):
sense in a way I believe she has.
I don't like to some.
I believe she has questionablepolitics.
I can't remember exactly.
There was some stuff about herfamily who cares Nobody does,
because her clips and her imagego crazy online.
But she also says she has beenable to continue to have work
because she was willing to domovies that were smaller, that
(44:48):
built up over time, to buildrelationships with studio
executives at these differentplaces.
And here's what I think aboutthis.
I think two things.
One, I think there is truth tothat, one is I, one and I want
to come combine one.
I think Sydney Sweeney isprobably a very strategic person
(45:12):
.
She reads as that to me, shereads as someone, as I watch the
arc of her career, who is, like, aware of where I have a visual
in my head of Sydney, sydneySweeney, crying into her phone
about people making fun of howshe looks.
Okay, I know these are choicesmade on.
(45:32):
When you all, when you guys,cry into the phone.
Never, not one single time, doI feel empathy.
I'm going to be completely real.
I know you guys are doing athing when you cry into the
phone, and I mean all of you,anyone who's ever done it.
I know you're doing a thing.
It probably is working for you,but I can't.
That's a bridge I haven'tcrossed yet where I'm able to
(45:54):
actually believe someone who'scrying into the phone is doing
it in earnest.
But anyway, I think she isstrategic.
I think she probably does buildher relationships intentionally,
thoughtfully, and it's and it'sallowing her land share to grow
.
I also think that most peoplewe are living in an interesting
(46:17):
time, I think an exciting time,which is that most people will
not have access to those sortsof executives, producers, taste
makers, artists.
Most people won't have accessto them to build relationships
with them.
And building relationships withthem requires, in some ways,
(46:39):
for you to fit into a world oftheir creation, and I think
Sidney Sweeney probably fitsinto that world in a way that's
inaccessible to almost everybodyon Earth and that's why I'm
bullish on.
There are people who you needto build Like.
I want to dispel somethingaltogether, which is I don't
(47:01):
think that this path is assimple as figure out how to be a
one-person band and doeverything yourself for yourself
in your home office At least,that's not interesting to me.
You do still have to haverelationships and you do still
have to move strategically.
And as much as I cosplay asthough I'm coming in here and
just saying fuck everybody andburning the bridges and burning
the shit down like it's not likethat.
(47:23):
The people who I am connectedwith and the people who I really
cherish relationships with, Itry to overly show them that I
care about them and that I lovethem and I appreciate them,
because I do need thoserelationships.
But this particular path ofHollywood studio relationships
(47:45):
that Sidney Sweeney can connectto, I don't think I can ever
have that.
I can't do it.
That's not even to say I'm notcapable of it, it's just
literally like I can't deal,like I can't do that many
lunches with Schmucks.
I can't.
And she might be able to in away that most people just cannot
.
Related Snoop Dogg and his sidebusinesses.
(48:11):
I know I'm going to make theseconnect.
Dr Dre says and Dr Dre says Ipersonally think he does too
much shit.
That's an excellent quote, wellsaid, concise and straight to
the point.
It looks like Sidney Sweeney isalways working Like it looks
like every time I look up, likeI said, a new thumbnail pops up
(48:34):
for a movie that she's in, she'smodeling for something, she's
on SNL.
Sheurface and her image areeverywhere and there's a lot of
Sidney Sweeney happening.
If I'm going to be honest, Iwould bet somebody also feels
that way about me at a verydifferent scale.
Like damn nigga, like you'realways working, like you're
(48:55):
always this, this, this, what'snot, and like part of it is in
this job, in this business.
Morgan is the same way.
Morgan has 11 jobs.
People are always asking youwhat you have coming out next.
They're always asking youwhat's next, what's next, what's
next?
And I do think that gets intoyour psychology, where you feel
like if you don't have an answerto that, something's broken.
(49:16):
If you don't have an answer tothat, you're not doing enough.
And I do think there's somethingto be said for the Dr Dre
method of like when I makesomething, I come out big and
it's huge and it reverberatesall over the world for years and
(49:37):
I think there is a luxury tothat Like.
I think that is that is.
That is an earned way of beingthat I think he built early on
in his career by producing somuch music With him for himself
and for so many other artiststhat he built up like this
critical mass where he couldtake big, giant footsteps like
(50:00):
that and as prolific and as muchof a huge cultural icon as
Snoop Dogg is.
I don't think he has the sortof, I don't think he has the
sort of cache that somebody likeDr Dre has to be able to do
that, and I don't think SidneySweeney has that either yet and
she might eventually, like EmmaStone probably as of two weeks
(50:24):
ago now has that Emma Stone canwait five years to make another
movie and when it comes outit'll be like two time Oscar
winner Emma Stone has a newmovie coming out.
But like you got to, you got to, you got to earn that with,
with the people.
So strategy there it is.
(50:45):
We did it.
Did we do it?
I don't know, but I think wedid it.
I think last thing I want tosay has nothing to do with any
of those things it's about.
This is just me as a fan.
Now, this is generous content.
Netflix has a show coming out.
It is in the quarterback series.
(51:05):
This is going to get confusingto people because the series is
now known at.
The franchise is now known asquarterback, but they're doing
an installment that is going tofeature wide receivers in the
NFL.
I have done this show whilesick and I think I've done a
pretty damn good job, eventhough, even though, despite
Morgan's despite Morgan's illwishes, I have done well.
(51:30):
The quarterback franchise atNetflix.
Quarterback was one of the show.
You guys know about it, but I'mjust going to recount for
anyone doesn't.
It was a show on Netflix thatfeatured.
It was a docu series featuringthe inner lives of some famous
NFL quarterbacks and, for therecord, just if you're an NFL
quarterback, you're famous.
So Pat Mahomes, kirk Cousins,marcus Mariota couple of the
(52:00):
guys can't remember it was good.
Okay, anytime you let us underthe hood of what happens in big
time athletes lives, generallyspeaking, if it's done, and if
it's done well, I'm on time, butit was a little dry because
quarterbacks are dry.
Quarterbacks are like CEOs.
They're like politicians.
Their purview is so large andthey have to appeal to such a
(52:25):
wide range, a wide and variedrange of people that they cannot
let their cannot let too muchof their real personality seep
through, and my guess is thatprobably over time dulls their
personalities.
I don't know.
But they're now going to do aseason of this franchise
(52:45):
featuring wide receivers DevonteAdams, justin Jefferson who's
the best player on my favoriteteam Debo, samuel Amon, amon
Ross, st Brown, george Kittle.
George Kittle is not a widereceiver, he is a tight end.
But whatever they're includinghim.
Quickly to tell you thetrappings of these characters.
Now, first of all, widereceivers are the polar
(53:07):
opposites of quarterbacks.
Wide receivers are flamboyant,they can be arrogant, they are
often neurotic, they are kind oflike peacocking and pretty in a
way.
They're like they have like theaesthetic of soccer players in
(53:33):
some ways, but stretched out tolike NFL sized people.
But they're the people on anNFL team that most resemble
normal people in the way thatthey look like their.
Their average body type is likesix feet tall, probably 190
pounds, muscular, but in mostcases not like so brolic that
(53:57):
they look like pro athletes.
But if you you know, but theymove like pro, like pro athletes
.
When you see a professionalathlete, like at the airport.
If you see him sitting down youdon't know what's going on with
them.
But if you watch them literallyjust stand up and watch to the
coffee stand you're like thatperson's body moves, special.
That person's body movesdifferently than a normal.
(54:18):
There's not all those likeweird, like kinks or like
slouching or whatever, like aprofessional athlete in the
prime of their career moves likea different type of person.
But in any case, I'm excitedabout this set of characters
because one I'll just be honestmost of them are black and they
(54:40):
are black both in like racial,ethnic, biological makeup or
something, even though blacknessis not a biology but whatever
and I would say they sort ofaffect and present black
culturally in the way that mostpeople think of blackness.
I'm excited about that.
I'm excited because I've alwayswanted to understand the
(55:03):
psychology of these people whocan run down a field with the
world watching, be wide open fora ball that is coming so fast
and with such velocity and andis rock hard, like coming
swooping down over their head infront of a stadium with 4070,
50,000, 100,000 people in it andthe world of millions watching
(55:26):
and catch it.
Like these guys on this listI'll say Devonte Adams and
George and Justin Jefferson, andI'm on brah St Brown especially
.
They catch it every single timeit hits their hands.
They never drop it and theyscore and they dance and they
talk shit.
And they and my favorite,probably my favorite athlete of
(55:47):
all time, if not second favorite, is Randy Moss, and that tells
you how much I feel excitedabout and inspired by this types
of characters.
Like they talk their shit andthey still do it every single
time and like something that Iadmire, that I aspire to, that I
go back and forth on, honestly,in my own, in my own psychosis,
(56:08):
own fucking psychology is likeI do think it adds to the
artistry.
When you tell people you'regoing to be great and then you
are great, I think that's givingthem two offerings at once.
There's the performance ofgreatness and then there's the
actual greatness, and when thosetwo things line up and they
(56:28):
actually work, I think that islike sports theater at its
highest point, and so that iswhy I'm excited to watch this
show and nothing but anarchy.
Thank you for watching.
We'll be back on Tuesday.
Thursday, no, we won't.
No show on Thursday.
Back next Tuesday, okay,goodbye, bye.
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