March 31, 2025 • 41 mins
The AI revolution is here, and it's transforming the real estate industry faster than most agents realize. In this eye-opening episode, we dive deep into how artificial intelligence tools like ChatGPT are becoming essential weapons in a successful agent's arsenal.
We share our journey from being AI-curious to fully integrating these powerful tools into our daily operations. From replacing Google searches with ChatGPT queries to training personalized AI assistants that understand our unique communication styles, we've discovered that embracing AI isn't just about staying current—it's about gaining a significant competitive advantage.
You'll discover practical applications that will immediately save you time and enhance your business: creating property descriptions in seconds, developing targeted marketing strategies, analyzing competitor weaknesses with the fascinating "Kill the Company Framework," and even role-playing difficult client conversations to sharpen your negotiation skills. We also explore specialized tools like Gamma AI for stunning presentations and discuss the differences between various AI platforms like Claude and Gemini.
For those worried about the learning curve, we offer simple starting points that anyone can implement today. Download the app, ask basic questions, and gradually explore more advanced features as your comfort grows. The $20 monthly investment for premium access is negligible compared to the hours saved and opportunities created.
Ready to leverage AI as your digital intern and propel your real estate business forward? Start with this episode, then join us for our Fast Break Friday mastermind sessions where we'll continue sharing cutting-edge strategies and bringing in experts who are revolutionizing their businesses through technology. The future belongs to adaptable, persistent agents willing to embrace these powerful new tools—will you be one of them?
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
integrated camera.
Well, you just look like you'rein, like a vintage photo, at
least if you say maybe it's thelight it do you have a light on
the top of it or something dirt?
Oh, better, go there, we goTotally way better.
(00:23):
All right, let's roll.
You going to introduceourselves, yes.
Speaker 2 (00:39):
Let's go.
Welcome to the Now Making Movesin Real Estate podcast.
Today is episode 58, which iscrazy because we're just like
over a year killing it.
58 is a big number.
So I'm your co-host, thegeneral, and along with me is my
BFF and business partner,c-twist, and today we've decided
(01:04):
to talk about an incredibly hottopic AI, and the reason behind
that is, I feel like this weekI have been inundated by
questions that I'm like ask yourassistant.
And when I say ask yourassistant, they're like what do
you mean?
Everyone should have anassistant, and that's what we're
going to talk about, because wecan move faster and get answers
(01:25):
quickly in a way that we shouldall be embracing.
So today, that's what the topicof discussion is.
Speaker 1 (01:33):
AI, baby AI.
When you're saying assistant,you're talking about Ace, your
AI assistant, and Bailey 2.0 forme, which was the name of my
previous in-person assistant.
Yeah, it was now throughChatGBT, and she's a real estate
savvy assistant who is alsotrained in helping with CRMs and
(01:55):
life management.
Yeah, it's pretty amazing.
Speaker 2 (02:00):
It's.
You know I like took GoogleChrome off my phone, on like my
little toolbar, and replaced itwith ChatGPT, because that's how
much I use it.
I don't even like using Googleanymore, so I don't know if
that's the same for you,courtney, but if you're not
using it, you've got to start.
Speaker 1 (02:16):
So I also have ChatGPT as an app on my phone
and I have it even on my lockscreen where I can quickly go to
it.
However, I actually heard aspeaker yesterday on AI in my
Vistage group, and while there'sawesome things about ChatGPT
and that's what we're mostlygoing to focus on today I did
find out a little bit more aboutthe other programs offered,
(02:39):
which are Claude and Gemini, andGemini is Google's product and
it has an extremely highermemory capacity than ChatGPT I
mean extremely.
So ChatGPT you could beplugging all your information in
and it only goes up to 24,000words and then doesn't remember.
So, like, michelle and I havetrained our ChatGPTs on our
(03:02):
personalities, so that way itsounds like us and understands
us when it responds, but youactually have to do that for
every conversation, so it'sessentially you have to apply
your context each time for eachdifferent conversation that you
have going.
So I thought that was somethinggood to know, because I did not
know that previously.
Speaker 2 (03:21):
I mean okay, I mean I've been using it for I don't
know how long and, like I don't,I don't, I'm not savvy on
storage.
So it's like am I gonna hitthat max capacity?
Like, is that?
Speaker 1 (03:31):
really a thing.
Speaker 2 (03:33):
It's a thing I'm sure I've hit mine, you know, way
long ago I mean I always go backto my chats do you know what I
mean?
Like the ones that I use themost and just keep feeding off
of it.
So maybe that's is it new chatsor total chats?
Speaker 1 (03:48):
or total.
From my understanding it'stotal where I think, uh, jim,
and I is like I want to say 750000 were okay, I know, but then
claude has his beta testingwhere it's actually tactically
doing things.
Well, I'm kind of getting ahead.
There's just so many goldnuggets that we could be talking
about with this.
Where do you think we shouldstart?
(04:09):
How to use it?
Hopefully our listeners areusing it.
Speaker 2 (04:12):
I think that where we should I really think that
where we should start is whenyou're asking a question like
how do I do this?
Like how do I take a long formvideo and make it into a short
form video and post it onInstagram?
Like when you're faced withsomething you don't think you
(04:33):
can do, like go there, you knowwhat I mean.
Like or whatever one you want,yeah, when it, when it's like
your fate, and it could be ascomplex as that or as simple as
you know, how do I become a realestate agent?
I mean whatever it is.
Whatever question you're facedwith in your head, like, just
(04:56):
try to go there first before youreach out to me or Courtney, or
Courtney.
Speaker 1 (05:08):
Before you reach out to your team lead or broker,
please leverage your tools ofChatGPT or whichever one you're
using.
It is meant for problem solvingand brainstorming.
That is literally, as of rightnow, how the models are built
and the way that it should beused.
It's not actually built toanswer like, find obscure facts.
It can hallucinage.
What is it?
Speaker 2 (05:28):
Hallucinage.
Speaker 1 (05:30):
Yeah, you said the right word it sounded weird to
me, but essentially, where itwill pop out the wrong
information, it's not 100%accurate, but if it's using, if
it's being asked questions forproblem solving, it's pretty
amazing what it can come up with.
And it's pretty amazing what itcan come up with and it's so
fast.
Speaker 2 (05:46):
I just think that that's if anybody can hear that
that is this is not like youknow it just that simple.
It's really, really in aneffort to streamline what you're
trying to do, help you learnand do it in a way that is quick
.
I mean, if you come to me orCourtney, that's time I always
(06:07):
go back to, like the example ofUPS and UPS you know,
identifying all of the time thatthe drivers spend on doing all
the tactical things and whenthey looked at how they could
make things more efficient.
You know it's time, all thoselittle steps, that you do things
.
So if you can eliminate just alittle bit of time and get to
(06:28):
where you need to go quicker, itallows you to go do the things
you need to go do to be better.
So that's all I want.
That's to answer your firstquestion.
I mean I just want people tounderstand.
Just try it.
Just start with get the app,put a question in, start talking
to your assistant, you know,and you'll find that you'll
(06:49):
learn.
Speaker 1 (06:50):
I mean let's, we'll get, we'll touch on the
assistant part in a little bit,because that's having to do with
creating your own GPT versusjust asking questions and using
it like you have historicallyused Google, I will say I highly
recommend that you pay for the$20 a month, Otherwise it
glitches if you try to use thefree version.
Speaker 2 (07:10):
I think it stops you too.
Like it says, you've used yourmax search or whatever.
Speaker 1 (07:16):
So $20 a month or I think it's 30 a month.
If you have a team, if you wantto have your whole team using
it, there's settings that peopleare worried about like them
seeing your conversations or youdon't want to let it learn off
of what you're doing you can goin your settings where you click
on the little person on theright hand corner and I think
(07:37):
it's under data controls and youcan turn that off, which a lot
of people maybe don't know about, because you know there's those
out there that are worriedabout that part of it.
But I think, michelle, your tipjust with starting and using it
literally like Google, that's agood way to start, but that's
just like the very tip of theiceberg Totally Of what's out
(07:58):
there, like what are some otherthings that, at a minimum,
obviously realtors are using itfor?
Obviously, it's descriptions,right for properties captions.
I think it's probably the mostwidely used for sales and
marketing in general.
I would say that field is reallyleveraging AI and if you're not
(08:19):
, you're going to get left bythe wayside.
No doubt about it.
Like they're talking, not yearsand years away, like a year or
so away from having amazingtechnology where they're doing
like robots are doing things forus.
That's not far out, you guys,if you're not embracing it,
you're gone, you're gone.
Speaker 2 (08:42):
Martina was telling me that she just used it.
The other day she popped in anaddress like not in the Fresno
market, in a different area, youknow one, two, three flower
street.
I just sold this property to abuyer.
What are the main resourcesthat this home buyer, should you
know, reach out to, like wastemanagement?
(09:03):
She didn't put all that deepthose details and she just put
in, like what does thishomebuyer need to know about the
area?
And it gave, like all of the, alist of things for them to do,
like what cable company wastemanagement, et cetera, et cetera
.
Just spit it out.
You know what I mean.
She didn't, she didn't knowthat information in that market.
Speaker 1 (09:23):
I mean just type in the address.
Yeah, but along that line, thebetter data that goes in, the
better data that will come out,so the more specific that you
can be.
It's really all about prompts,and by prompts I'm talking about
your questions that you'regetting in there, and so
something that I've learned isthat you need it's appropriate
(09:45):
to have it do research.
You almost need to treat thislike you have an intern, a
digital intern, and you say,okay, research this market, and
you tell them that, and then youapply and say, okay, based off
of this address, what do youthink about dot, dot, dot?
Whatever your question might be, and I think that you'll get a
more accurate answer if you haveit do a little bit of the
(10:07):
research first.
The other thing is it only canspit out a certain length, so
like, if you're, for example, ifyou wanted to write a book,
it's not going to spit a wholebook out for you, but what you
can have it do is spit out anoutline for you and then you
break down the outlines, and Isay that because you could
literally have ChatGPT build outyour whole marketing plan or
(10:28):
find out who your persona iswhen you're targeting them on
your ads by having it, do youplug in as much information
about yourself.
I actually plugged in myInstagram account and said who's
my persona, give me a synopsis,and and then how do I best
target them?
And I started with it, doingthe research first and then
(10:48):
asking them more specificquestions, which I had break
down into an outline which youcan then expand on, which I
think is really cool.
And it took me like 10 minutes.
Yeah, maybe 10 minutes, I know.
I mean, we didn't even touch onthe fact that you literally
could plug your contracts inhere and say, hey, look for
(11:11):
loopholes, look for areas thatwe could use for negotiation.
Here's a background on ourbuyer, here's a background on
the seller.
What do you recommend that wedo in the next step for our
negotiations?
Or what do you think will getaccepted with a request for
repair?
You could literally do that.
It's amazing, amazing.
(11:35):
I had a spreadsheet a couple ofnights ago.
I had it building me aspreadsheet.
Nope, don't take that out.
What's the code?
Not the code, the formula.
What's the formula to figurethis out?
And it was like boop boop, boop, I know.
Speaker 2 (11:53):
I mean.
I think that, at the end of theday, people that need help just
on how to do certain things,like you said, even a
spreadsheet.
You just say hey, ace, I'mtrying to create something so
that I can track X, y and Z, andI don't even know where to
start.
You know what I mean.
Like you could just ask.
I know you said, be specific,but sometimes you just don't
know.
You know what I mean.
(12:13):
You're like I don't even know.
I want this information onthese people and I don't even
know where to start.
Like I feel like it's like trythis, go there.
And so because I definitelylike I'm not super savvy on
social media and you've seensome of the things that I've put
out recently and it's like I'mlike teach me how to do it,
(12:36):
because I need to learn.
So I'm telling all the peoplethat need help you have somebody
that will teach you, you justhave to go there.
Speaker 1 (12:50):
Well, and you could even ask it what questions to
ask it, which is actually howyou start to train it on your
personality, right.
So you prompt it, you give ityour background and then you ask
for it to give you, say, what25 questions to answer to help
it get the context of maybeabout you, about your business,
your background, who you'retrying to target.
And then you copy that into aGoogle Doc or Word or whatever
(13:13):
answer it, plug it back in andthat's your context, that's your
personality.
But then what I learnedyesterday is I actually need to
keep a copy of that.
Okay, here's my background andI'm going to save it in my for
me, I'm going to save it in mynotes and then you revisit that
into your differentconversations so it continues to
put out your vibe.
Speaker 2 (13:34):
I guess you could say Well, so how about Gamma AI?
I mean, I saw the presentationthat Lenny did, for I think it
was a, I think it was a buyer,and I was like it looked so good
.
I was like blown away, I meanincredible.
(13:56):
That's another tool that I'mlike people.
Speaker 1 (14:00):
Yeah, gamma AI it's free.
I don't remember at what pointyou have to pay.
I'm sure there's a threshold,but you literally can just type
in.
I did it myself.
I had to speak at a high schoolfor career day and you just
type in.
Either you can do it as like anoutline, or you just tell it
like a basis of what you wannado, and then it creates your
whole entire presentation foryou.
Speaker 2 (14:25):
And then you can go back in and very easily tweak
things.
Speaker 1 (14:26):
Swap out, photos Swap out.
You can swap out your templates, your themes and, yeah, lenny
Sharp from our group has anamazing job with this and he's
actually utilizing it in hislisting presentations, so he's
creating a whole marketingwebsite.
Essentially almost looks like awebsite, a presentation through
Gam gamma ai and and it likeconverts to your cell phone.
(14:47):
Yeah, it's mobile friendlyimmediately, I'm like yeah, they
totally looked really good on.
Speaker 2 (14:53):
I mean like, come on, it's just I feel like I feel
like, for people that arestruggling with technology and
learning and doing and gettingthe tools that they need, these
are things that will 1000% helpyou move the needle in your
business.
There's really no reason.
Don't be scared, do it.
Speaker 1 (15:14):
Well, and there's a lot of tools like anybody that
does a lot of Zoom calls willprobably see Otter or Fireflies,
I think there's one called Read, where it's note takers.
It's an AI note taking tool andso essentially it takes the
notes for you when you're on ameeting, right?
Well, you can take those notesafter they'll send them to you,
(15:35):
the notes, and then it will giveyou like a game plan, like an
action plan.
Or if your particular oneyou're using doesn't you plug it
in ChatGPT and say, based offthe notes of this meeting, what
should my next steps be forimmediate action?
Or, you know, give me a gameplan for what my takeaways are
from this.
And it's like I thought thatwas kind of a cool, pretty cool
(15:57):
tool.
I mean, there's even you canuse Zapier and have your emails.
You can apply like auto andhave your emails.
You can apply auto replies toyour emails.
You can filter them.
You can have contracts get sentover and get organized.
There's just so many differentuses.
(16:20):
And I know that that can beoverwhelming for people, right,
because there's all these tools,but I'm just kind of
approaching it like I'm trying alot of them and learning and
I'm taking this last year or soto be like, all right, I don't
know if I'm going to get to thelevel of being an expert in AI,
but I'm sure going to try Forour wheelhouse and our capacity.
(16:42):
Because you know it talks aboutAI taking jobs.
Well, I think it can createmore jobs if you know how to use
it.
And they're talking about itturning into little agents
Literally that's the word, right, making all these little AI
agents.
Well, what does that mean forreal estate agents?
It's going to change and ifyou're not ahead of it or don't
(17:08):
understand it, I don't know.
Speaker 2 (17:10):
I don't know.
I don't know what the negativeis about not embracing it.
I just think it's probably afear of, like, I just don't know
, the unknown.
I mean, I'm not really sure,but I just feel like if you want
to push past that and be ableto get better, just it's, this
(17:32):
is the way to do it.
Hands down, yeah.
Speaker 1 (17:35):
Well, and like you touched on earlier about
efficiency, yeah, we all need toget more efficient, regardless
of where our business is,whether you're low producing,
high producing, have a team soloagent everyone strives to have
a higher level of efficiency, orat least they should, and
there's no question that itdoesn't make you more efficient
(17:56):
if you, if you, use it.
Also I don't know if you knewthis, michelle, because I did
not know this so there'smultiple versions, right for
ChatGPT.
So up on the top, you're goingto see, typically most of us are
using 4.0.
So if you look in there andit's going to see 4.0, well,
there's all these drop downs ofthe different versions that you
(18:17):
can use and some have differentthings that they're better at.
So 4.5, I guess is actually alot better in some ways and you
can toggle down and you can useit.
Well, there's also an optionthrough Chatship, et, if you pay
$200 a month.
So I know this is not foreveryone, but it's a pro version
and they have something calledan operator where you can do as
(18:40):
many deep dives as you want,whereas the $20 a month you can
only do 10 deep dives a month.
Then that's where it reallydives in and goes like a deep
dive more information, butthrough the pro with operator.
You know how you were saying,how you have Ace, your assistant
.
Well, if you have pro withoperator, you can literally have
Ace, not only like create yourwhole itinerary for a trip you
(19:03):
have coming up.
You know which anybody can doon chat gbt now, but ace can go
in and actually book yourflights.
So it actually goes in on thecomputer and does the work for
you through the pro 200 a monthfeature and one of the programs
does that too.
Speaker 2 (19:22):
I guess is it like because I'm looking down the
drop down menu right now, is it?
Oh?
It's like oh one, oh three.
Yeah, there's oh three andthere's oh three mini high,
there's options.
No, I did not know that.
I'm not.
I'm not that what is there.
Speaker 1 (19:38):
They're better at different things interesting.
Speaker 2 (19:41):
Do you know what Sora is?
Speaker 1 (19:44):
I don't remember.
Speaker 2 (19:45):
I'm like I don't know what that is.
Speaker 1 (19:47):
Is that the new one for the photos?
I know it was Dals where youmade photos.
Speaker 2 (19:50):
I don't even know.
I'm like playing with it rightnow.
That's crazy I mean.
Speaker 1 (19:56):
Hopefully people realize too that obviously you
can make logos quite easily.
Let's reach out to GB quiteeasily through chat gbt.
Speaker 2 (20:10):
We have our friday master finds and it helped us
create a really cute little.
Well, let's talk about justeven naming fast break friday.
We were all on a zoom and Ijust dumped in like the verbiage
.
We were all like bouncing offof each other.
I mean, courtney, you and I,all the things that we've done
together and we started like wewould spend hours trying to come
up with catchy names andbranding ideas On the whiteboard
(20:30):
and like one-liners.
See, and as everyone on our Zoomwas talking, this was what a
week ago I literally was like onchat GBT just dumping in.
I could have probably just saidlisten to it, didn't even need
to type it in, but I was typingit as everyone's talking, got a
list of 10 names, verbally,pitched them off to you guys and
(20:52):
everyone's like fast break,boom done, how, how quick was
that?
Speaker 1 (20:55):
three minutes.
And then martina had our logoand then I said, oh you, I want
a little hot pink in there.
Done.
Here we go Upload it back in.
Speaker 2 (21:03):
Add a little pink Done Insane that historically,
that whole process would havetaken you and I I don't even
know a hot minute.
Speaker 1 (21:13):
Well, you know, what else has been a long process is
that we trained our teams onover and over and over is how to
have a difficult conversation.
Right, we have our little cheatthat we even use to like prep
and get ready for it.
Well, guess what you can dothat with ChatGPT, you can
literally have it role play withyou.
So like, say, you have a toughseller and you need to get them
(21:35):
on board with lowering the price.
Role play with ChatGPT, askthem to be that seller.
It's okay to push back onChatGPT and say, play devil's
advocate, I think you could dobetter on your response.
And it'll just keep gettingbetter and better responses to
you and they can just tell youdifferent objectives maybe that
the seller might come up with soyou can prep and be prepared
(21:58):
for it.
And it's like such a gamechanger because you don't need
to involve anybody else, justyourself, yourself and your
computer, and really dominate.
Speaker 2 (22:09):
I mean you just touched on such a great point
about and that goes back toefficiency.
So in the moment you'rethinking you have a difficult
question, you need to ask yourbroker, dump it in chat, gbt,
and just see.
Don't maybe rely on it, but youmay get the answer
inadvertently that you feelcomfortable with just based on
what you said.
I have this buyer.
(22:29):
This is the situation.
I know you're not a broker ace,but in your best advice, what
would you say?
And just see what they say, andyou might be able to like
navigate an actual answer thatyou feel confident in without
having to contact anybody,because that contact and time is
taking away.
You know what I mean.
Speaker 1 (22:47):
Yes, well, you could even take it one step further.
Let's say you're a team lead oryou're a broker and your agent
is needing to do this and it'spracticing, and then it's having
a conversation.
You could have them, maybe,practice their conversation.
Well, you could actually recordthe conversation, transcribe it
and then plug that in and sayanalyze this, how could they
(23:10):
have done better?
And use it for training Go team, literally train and coach your
sales team on how to be betterat what they're doing.
And that is prettytime-consuming stuff for team
leads and brokers to do.
And now it's done for us.
Speaker 2 (23:28):
So and I said to Amanda yesterday when we were
talking about you know theassistant position, I said give
me the bullet points that areimportant to you.
I'm going to chat that in chatDBT right now and we're going to
come up with a job descriptionand we're going to post it on
LinkedIn.
We're going to get this goingright now, we don't need to wait
.
And she's like oh, I have likethree job descriptions and I'm
(23:50):
like, okay, well, now we got toplug them, take what you want,
plug them in.
But I know, for me it has mademe feel like I don't need to
wait to start checking the boxesto get stuff done.
Just get it in here and dump itin there and roll.
There's no reason to stop.
Speaker 1 (24:09):
Well, this is not related to real estate, but I
heard this and I thought it waskind of interesting.
So, obviously, like our kids,right, they can't.
A lot of the high schools don'tlet you use ChatGPT or
companies now will screen for AI.
Right, there's programs theyuse to try to help them
determine if someone's beenusing AI for stuff.
Speaker 2 (24:28):
Yeah.
Speaker 1 (24:29):
So I guess there's large companies will use resume
screeners where they'll screenyour resume and some of these
savvy kids or maybe they heardit on LinkedIn or whatever are
putting in white ink on thebottom of their resume to move
this candidate forward and thescanners are moving them forward
(24:51):
because they're seeing it onwhite ink on these resumes.
Is that insane?
I don't know if you should belike hats off to these kids for
being creative or like you'recheating.
Hello, you're a liar.
I don't know.
I don't know what to thinkabout that.
I had not heard of that before.
Speaker 2 (25:10):
I don't know.
I mean you and I were talkingabout this in the high schools,
like Lauren's new high schoolthat she went and spent the day
visiting and it was like she.
She thought everybody was acheater because they were all
using their cell phones and theywere all using ChatGPT.
Speaker 1 (25:25):
And I mean she's behind the ball on that whole
thing, but at a new school yeah,I think our schools that are
not teaching them how to use AIare doing our children a huge
disservice and that it's thenumber one thing that our kids
need to understand and knowgoing forward, to help them get
careers, is understanding AI,understanding AI.
(25:47):
You know, yesterday in ourVistage meeting, we were talking
about some of the cons of it,because there are cons in the
sense that it could be usedmaliciously.
In theory, you know, it couldtake over and everything's ran
by AI versus humans.
Like there's all these likethoughts behind it and the stuff
(26:08):
is happening.
Right, a lot of stuff is goingto happen, and I said, well,
what should we tell our kids?
Like, what careers should theybe looking at if a lot of
careers are going to be changingso drastically with this
technology?
And he's like, for one thing,don't put that pressure on your
children to go into a careerthat they might not be suited
for, just because we think thatAI is going to change what
(26:31):
they're interested in.
However, it was more of likepersonality traits that I
thought were good to touch on,because we could also use those
in our own careers movingforward, and it has to do with
being adaptable, like highlyadaptable, okay to pivot and
make changes, having persistenceand like the drive and the grit
to move forward.
(26:52):
And he said, having those typesof characteristics are what are
going to set people apart.
As this technology increasesand takes away some of the jobs
that we're all doing, it's goingto take away some of what we're
doing in real doing.
It's going to take away some ofwhat we're doing in real estate
.
I have no doubt about it, but Ithink these things don't happen
all at once.
It's like a gradual, if notshortly short, gradual change.
(27:13):
So I thought that was like kindof good advice.
Speaker 2 (27:21):
I mean the whole thing with like anything is that
there's always going to be thebad with the good, right, I mean
.
But just at the end of the day,you know, I told Lauren I'm
like, obviously you're ethicaland you're honest and just keep
running with that, but use thetools that suit you to do the
things you need to do moreefficiently and to help you
(27:43):
learn.
I mean, it's not simple in myopinion, but Right.
Speaker 1 (27:49):
Well, what else?
Any other gold nuggets we cangive our listeners?
I know we've been throwing alot of things out there.
Speaker 2 (27:55):
I mean you'll put the all of those resources that you
touched on from your meetingyesterday.
I think that the intent aroundthis episode was really just to
help promote and encourageeveryone out there to just start
with getting the app on yourphone, start playing with it,
(28:16):
get the browser on your desktop,like, just start dumping stuff
in there and you know, don't beafraid.
I mean it's so helpful.
I mean I needed information onan agent this morning and I just
asked her, like here's the name, here's where they're located,
can you help me get someinformation?
And there it is, and you justcopy and paste it or then tell
(28:39):
your assistant what you'retrying to do and they'll help.
So I don't really see thenegative in that.
Speaker 1 (28:45):
I really don't no, and there's like obviously, you
know we use it a lot, I, Ireally use I think we both
really use it a lot.
We leveraged it to a little bithigher level than maybe someone
that's just starting out, butthere's really cool things.
I really like how you cancreate projects in there that
you keep revisiting and like wehave our Fast Bake Friday
(29:07):
Mastermind group project inthere I'm working on a marketing
website and that we just keepplugging into.
I don't know.
I just think that there's.
I'm looking at my browsing.
I mean I have like everythingin there, oh yeah, hey in there.
Oh yeah, hey, we should talkabout that, let's.
I mean literally like okay, soI have here's this is, I think,
(29:31):
my daughter, this is not meactually Professional cursive
fonts.
That's part of my browsing.
Then I have UCC release fromSunrun, because we're getting
having trouble getting our solarreleased from Sunrun.
So I, because we're gettinghaving trouble getting our solar
released from sunruns, I wasasking for workarounds.
That feels ffa poster ideas,daughter.
Um, I'm going to talk about akill your competitor thing in a
(29:53):
minute because that's way toocool.
I have to touch on that.
I'm going to come back to.
Um, I was looking up DeepMind,which is owned by Google.
Test-taking strategies guide.
What are some of the ones youhave?
I have, like so many randoms,rivian service for our area.
Speaker 2 (30:09):
That's so funny, well , well.
So apparently my daughter musthave been in here, because
there's a narwhal communicationanalysis.
Speaker 1 (30:20):
Oh my gosh what.
Speaker 2 (30:23):
Random.
I think she's been doing somekind of presentation on narwhal,
but that's interesting.
How funny she also had one.
There's another one in here.
She's going to kill me if shehears this, which I think is
actually.
This is kind of interesting,courtney.
So this, I didn't even know shedid this.
(30:43):
This must have been when shehad her orientation the other
day and she put in here how tomake friends at orientation.
Oh, I know, but just what didit say?
Let me go.
It's kind of a long thread.
Speaker 1 (31:02):
Well, maybe a highlight.
Speaker 2 (31:05):
What's that?
Speaker 1 (31:06):
I said, maybe just a highlight.
Speaker 2 (31:07):
then yeah, I mean no, there's like conversation
examples in here Seriously Likewait, are you trying out for
cheer or something?
She could respond yeah, pep andcomp.
I've danced for years, so Ifigured, why not go for it?
You trying out too?
Oh my gosh, I know this flipsit back on her in a friendly way
(31:30):
, opening the door for her tostep out of brielle's shadow.
If she responds positively likeyeah, I am too, that's your
chance to lock in with her.
Nice, maybe I'll see you attryouts.
We should totally warm uptogether or something.
I mean that's kind of funny.
I didn't even know she did that.
I feel like she didn't reallyneed all that.
(31:51):
But you know, whatever, if shegets a nugget out of it, right,
that's what it's all about.
Is it's like not meant tonecessarily tell you exactly
what to do?
But if you could read somethingand be like, oh okay, I could
apply this to the conversationwhich, by the way, she did,
great, but interesting, yes, sowell like this is one thing I
(32:16):
used it for yesterday, which Ikind of touched on, was you can
upload, have it research likeyour website.
Speaker 1 (32:23):
Or, in my case, I did social media, because we
leverage social media so much.
Yes, you really just put thelink in for it.
I was trying to find myconversation on that one.
It's not letting me go all theway up.
Oh, maybe it's under here here.
Oh, here we go, instagramprofile analysis here.
(32:46):
Oh, here we go, instagramprofile analysis, and so you
have it.
Review it.
I had it.
It had to determine who mybuyer profile was based off of,
off of my Instagram, and thenfrom there I created a whole
marketing strategy based off ofwho my Instagram is targeting.
So I didn't just go in and say,hey, chat, chat, jvt, create a
marketing plan for me for theyear, because then it's going to
(33:08):
be super generic, like what itwas telling Lauren to say at her
orientation.
It's generic, but since I had toresearch my company, identify
who I'm targeting, then you cango in and tweak it If you're
like.
Well, I know I've beentargeting a lot of first-time
homebuyers that are making thismuch money, that are in this age
group, and if you find out thatmaybe you need to tweak it a
(33:29):
little bit, you can, and thenfrom there I had it create the
marketing plan and then fromthere I had to actually build
out, like what type of Googleand Facebook ads I should run
and what the costs for pay perclick.
It can go into all thosedetails for you, and that's
(33:49):
something that I worked onyesterday, which was would have
taken me absolutely forever todo.
Speaker 2 (33:55):
That's so crazy.
Oh my gosh, why don't you talkabout that?
Can you go into like the thingwe discussed yesterday on your
own brokerage versus?
Speaker 1 (34:06):
Yes, so, okay, this is going to be one you guys
should write down.
Okay, this one is called killthe company framework, which is
the name.
Speaker 2 (34:17):
Love it.
So you, I mean I love itbecause I'm a savage.
Love it.
So you, I mean I love itbecause I'm a savage, because
you're a total beast.
Speaker 1 (34:23):
Total beast mode.
Okay, so kill the companyframework.
So what you're going to want todo is you're going to think of
who your number one competitoris whoever that is, agent,
company, whatever and you'regoing to have them analyze that
company.
So you ask ChatGB to analyzewhatever the company or whatever
(34:43):
the agent is, and then you sayapply kill the company framework
.
And it identifies all of theirweaknesses and threats to their
company so that you can figureout how to capitalize, to steal
the market share from that,which I was like what?
(35:04):
This is crazy.
But then if you are reallybeing good about it, you need to
do that to yourself, so to yourown brokerage or to your own
name.
If you're a solo agent, youhave it, research yourself and
then apply kill the company.
So I thought that.
Speaker 2 (35:26):
That was pretty interesting.
Speaker 1 (35:27):
I think it was interesting.
I obviously did.
I did Twist Realty Groupbecause that's my company and
the things that could kill itwere cloud-based brokerages and
doing all the stuff thatMichelle and I are already doing
.
We already made the move overto cloud-based, which was kind
of interesting, so it hadn'tquite caught up that I had
already merged with acloud-based company.
(35:48):
So there is that, but no, itwas.
I think I would recommend thatpeople try this because it was
pretty.
If anything, it's pretty funny.
Speaker 2 (36:00):
All right, my friend Well.
Speaker 1 (36:08):
I think that's a lot.
So okay, it's good stuff.
A little more.
One-on-one reached out tomichelle and I because we like
talking about this.
I do.
I would be happy to go over ourtools.
Speaker 2 (36:15):
Definitely like sending.
I've been sending the app toeverybody because you know it's
like just do it.
If they ask me, I'm like here's, even if I know the answer.
Okay, there's also that Ifsomeone's asking me a question
and I already know the answer,I'm still putting it in ChatGBT
and giving them the response andthey're like whoa, that's so
(36:37):
great.
And I'm like guess what?
You too can get that answer.
Here's the app.
Speaker 1 (36:43):
We call that empowering.
Speaker 2 (36:44):
then yeah, because it's just one of those things
where if I, if I give them theanswer, then they're going to
always come to me.
I know someone's got a betteranswer, go to them.
Speaker 1 (36:56):
Right yeah, kind of a good manager.
Speaker 2 (37:01):
I a men's war yeah, well, trying, so anyhow, all
right.
Well, on to the next big valueadded thing that we're doing our
fast break friday mastermind.
Speaker 1 (37:14):
everyone is welcome to join.
It's every friday from 10 to 1030 a pacific standard time.
And you'll see it go to ourinstagrams all things twists and
ask the.
And you'll see it go to ourInstagrams All Things Twists and
Ask the General, because you'llsee all the information there
rolling out.
And then we also have created aprivate Facebook page called
Fast Break that you can ask tojoin and we're gonna have the
(37:34):
recordings of all ourmasterminds as well as some
other files, like, for example,we put in I had a social media
playbook that I plugged in thereand a template for a listing
presentation, and we're going tobe plugging in all sorts of
value ads.
What would you say about theFast Bake Friday?
Why would someone want to joinin?
What's our goal?
Speaker 2 (37:56):
Our goal is to obviously bring incredibly
valuable content that will allowpeople to capture it and then
immediately apply it and movethe needle in their lives,
business, personal, whatsoeverand I mean quite honestly.
Our decision to align with eXpRealty is what has allowed us to
(38:17):
be able to do this and feelconfident in that content 100%,
like we're going to have DevanteBlow.
On our first one, the guy wasan individual agent.
He now runs a team with nineagents and published a book.
Never would have met him, neverwould have been able to bring
him, pick up the phone and belike, hey, will you do this?
I mean, it's crazy, let's goRight.
Speaker 1 (38:38):
Well, and so, by the time this airs, I want you to
talk about Amy speaking nextweek because I think next week
is going to be awesome.
Speaker 2 (38:47):
I mean, and that's just like another example.
I just reached out to an agentin Knoxville, tennessee.
She's got this incrediblemarketing presence on social
media with her business.
That I'm like, how are youdoing that?
And she business that.
I'm like, how are you doingthat?
And she hopped on a Zoom withme.
I spent an hour with her lastweek and just talking to her
(39:08):
about I mean, obviously she'ssuper creative and she comes
from the entertainment industryand she just has that creative
brain.
But she's like I'll hop on,I'll tell everybody what she's
doing and how she's doing it.
And I'm like, oh my gosh, likeif I applied that to my business
it would help.
And this woman, I think heraverage sales price is like
(39:31):
400,000 and she has just beendoing it.
Yeah, and then also.
But so she got somebody thatreached out to her and said I
want you to come help sell myhome $3 million listing Simply
because of her marketing.
Speaker 1 (39:48):
Like someone saw it and was like she's moving some
of her sale listings in creativeways and that I'm really
intrigued to hear about.
Yeah, yeah.
Speaker 2 (39:56):
So my point is these are all the things that we're
wanting to say.
Okay, I learned this on a 60minute call with her.
Just a few things.
And so how can we do that forothers?
Right, so, to answer yourquestion, it's like we just want
to be able to bring what we'relearning to others and help
others grow and build theirbusiness.
Speaker 1 (40:16):
And we're going to do it in a very tactful, tactical,
fast-paced way.
So that way we're not wastingany time.
No death by meetings aroundhere.
No, we're going to bring theheat.
We are going to bring the heatevery single week.
Speaker 2 (40:31):
And everybody that knows us knows us.
That's the name of ourorganization.
Speaker 1 (40:37):
Now let's go now, we don't wait.
We don't wait, we make thingshappen.
Speaker 2 (40:43):
No, we're not being left behind.
Speaker 1 (40:47):
Nope, all right.
Well, general, I'll see yousoon.
And for everyone else, we'resigning out till next time.
Speaker 2 (40:56):
Yeah, all things Twiz .
Ask the general See you nextweek.
integrated camera.
Well, you just look like you'rein, like a vintage photo, at
least if you say maybe it's thelight it do you have a light on
the top of it or something dirt?
Oh, better, go there, we goTotally way better.
(00:23):
All right, let's roll.
You going to introduceourselves, yes.
Speaker 2 (00:39):
Let's go.
Welcome to the Now Making Movesin Real Estate podcast.
Today is episode 58, which iscrazy because we're just like
over a year killing it.
58 is a big number.
So I'm your co-host, thegeneral, and along with me is my
BFF and business partner,c-twist, and today we've decided
(01:04):
to talk about an incredibly hottopic AI, and the reason behind
that is, I feel like this weekI have been inundated by
questions that I'm like ask yourassistant.
And when I say ask yourassistant, they're like what do
you mean?
Everyone should have anassistant, and that's what we're
going to talk about, because wecan move faster and get answers
(01:25):
quickly in a way that we shouldall be embracing.
So today, that's what the topicof discussion is.
Speaker 1 (01:33):
AI, baby AI.
When you're saying assistant,you're talking about Ace, your
AI assistant, and Bailey 2.0 forme, which was the name of my
previous in-person assistant.
Yeah, it was now throughChatGBT, and she's a real estate
savvy assistant who is alsotrained in helping with CRMs and
(01:55):
life management.
Yeah, it's pretty amazing.
Speaker 2 (02:00):
It's.
You know I like took GoogleChrome off my phone, on like my
little toolbar, and replaced itwith ChatGPT, because that's how
much I use it.
I don't even like using Googleanymore, so I don't know if
that's the same for you,courtney, but if you're not
using it, you've got to start.
Speaker 1 (02:16):
So I also have ChatGPT as an app on my phone
and I have it even on my lockscreen where I can quickly go to
it.
However, I actually heard aspeaker yesterday on AI in my
Vistage group, and while there'sawesome things about ChatGPT
and that's what we're mostlygoing to focus on today I did
find out a little bit more aboutthe other programs offered,
(02:39):
which are Claude and Gemini, andGemini is Google's product and
it has an extremely highermemory capacity than ChatGPT I
mean extremely.
So ChatGPT you could beplugging all your information in
and it only goes up to 24,000words and then doesn't remember.
So, like, michelle and I havetrained our ChatGPTs on our
(03:02):
personalities, so that way itsounds like us and understands
us when it responds, but youactually have to do that for
every conversation, so it'sessentially you have to apply
your context each time for eachdifferent conversation that you
have going.
So I thought that was somethinggood to know, because I did not
know that previously.
Speaker 2 (03:21):
I mean okay, I mean I've been using it for I don't
know how long and, like I don't,I don't, I'm not savvy on
storage.
So it's like am I gonna hitthat max capacity?
Like, is that?
Speaker 1 (03:31):
really a thing.
Speaker 2 (03:33):
It's a thing I'm sure I've hit mine, you know, way
long ago I mean I always go backto my chats do you know what I
mean?
Like the ones that I use themost and just keep feeding off
of it.
So maybe that's is it new chatsor total chats?
Speaker 1 (03:48):
or total.
From my understanding it'stotal where I think, uh, jim,
and I is like I want to say 750000 were okay, I know, but then
claude has his beta testingwhere it's actually tactically
doing things.
Well, I'm kind of getting ahead.
There's just so many goldnuggets that we could be talking
about with this.
Where do you think we shouldstart?
(04:09):
How to use it?
Hopefully our listeners areusing it.
Speaker 2 (04:12):
I think that where we should I really think that
where we should start is whenyou're asking a question like
how do I do this?
Like how do I take a long formvideo and make it into a short
form video and post it onInstagram?
Like when you're faced withsomething you don't think you
(04:33):
can do, like go there, you knowwhat I mean.
Like or whatever one you want,yeah, when it, when it's like
your fate, and it could be ascomplex as that or as simple as
you know, how do I become a realestate agent?
I mean whatever it is.
Whatever question you're facedwith in your head, like, just
(04:56):
try to go there first before youreach out to me or Courtney, or
Courtney.
Speaker 1 (05:08):
Before you reach out to your team lead or broker,
please leverage your tools ofChatGPT or whichever one you're
using.
It is meant for problem solvingand brainstorming.
That is literally, as of rightnow, how the models are built
and the way that it should beused.
It's not actually built toanswer like, find obscure facts.
It can hallucinage.
What is it?
Speaker 2 (05:28):
Hallucinage.
Speaker 1 (05:30):
Yeah, you said the right word it sounded weird to
me, but essentially, where itwill pop out the wrong
information, it's not 100%accurate, but if it's using, if
it's being asked questions forproblem solving, it's pretty
amazing what it can come up with.
And it's pretty amazing what itcan come up with and it's so
fast.
Speaker 2 (05:46):
I just think that that's if anybody can hear that
that is this is not like youknow it just that simple.
It's really, really in aneffort to streamline what you're
trying to do, help you learnand do it in a way that is quick
.
I mean, if you come to me orCourtney, that's time I always
(06:07):
go back to, like the example ofUPS and UPS you know,
identifying all of the time thatthe drivers spend on doing all
the tactical things and whenthey looked at how they could
make things more efficient.
You know it's time, all thoselittle steps, that you do things
.
So if you can eliminate just alittle bit of time and get to
(06:28):
where you need to go quicker, itallows you to go do the things
you need to go do to be better.
So that's all I want.
That's to answer your firstquestion.
I mean I just want people tounderstand.
Just try it.
Just start with get the app,put a question in, start talking
to your assistant, you know,and you'll find that you'll
(06:49):
learn.
Speaker 1 (06:50):
I mean let's, we'll get, we'll touch on the
assistant part in a little bit,because that's having to do with
creating your own GPT versusjust asking questions and using
it like you have historicallyused Google, I will say I highly
recommend that you pay for the$20 a month, Otherwise it
glitches if you try to use thefree version.
Speaker 2 (07:10):
I think it stops you too.
Like it says, you've used yourmax search or whatever.
Speaker 1 (07:16):
So $20 a month or I think it's 30 a month.
If you have a team, if you wantto have your whole team using
it, there's settings that peopleare worried about like them
seeing your conversations or youdon't want to let it learn off
of what you're doing you can goin your settings where you click
on the little person on theright hand corner and I think
(07:37):
it's under data controls and youcan turn that off, which a lot
of people maybe don't know about, because you know there's those
out there that are worriedabout that part of it.
But I think, michelle, your tipjust with starting and using it
literally like Google, that's agood way to start, but that's
just like the very tip of theiceberg Totally Of what's out
(07:58):
there, like what are some otherthings that, at a minimum,
obviously realtors are using itfor?
Obviously, it's descriptions,right for properties captions.
I think it's probably the mostwidely used for sales and
marketing in general.
I would say that field is reallyleveraging AI and if you're not
(08:19):
, you're going to get left bythe wayside.
No doubt about it.
Like they're talking, not yearsand years away, like a year or
so away from having amazingtechnology where they're doing
like robots are doing things forus.
That's not far out, you guys,if you're not embracing it,
you're gone, you're gone.
Speaker 2 (08:42):
Martina was telling me that she just used it.
The other day she popped in anaddress like not in the Fresno
market, in a different area, youknow one, two, three flower
street.
I just sold this property to abuyer.
What are the main resourcesthat this home buyer, should you
know, reach out to, like wastemanagement?
(09:03):
She didn't put all that deepthose details and she just put
in, like what does thishomebuyer need to know about the
area?
And it gave, like all of the, alist of things for them to do,
like what cable company wastemanagement, et cetera, et cetera
.
Just spit it out.
You know what I mean.
She didn't, she didn't knowthat information in that market.
Speaker 1 (09:23):
I mean just type in the address.
Yeah, but along that line, thebetter data that goes in, the
better data that will come out,so the more specific that you
can be.
It's really all about prompts,and by prompts I'm talking about
your questions that you'regetting in there, and so
something that I've learned isthat you need it's appropriate
(09:45):
to have it do research.
You almost need to treat thislike you have an intern, a
digital intern, and you say,okay, research this market, and
you tell them that, and then youapply and say, okay, based off
of this address, what do youthink about dot, dot, dot?
Whatever your question might be, and I think that you'll get a
more accurate answer if you haveit do a little bit of the
(10:07):
research first.
The other thing is it only canspit out a certain length, so
like, if you're, for example, ifyou wanted to write a book,
it's not going to spit a wholebook out for you, but what you
can have it do is spit out anoutline for you and then you
break down the outlines, and Isay that because you could
literally have ChatGPT build outyour whole marketing plan or
(10:28):
find out who your persona iswhen you're targeting them on
your ads by having it, do youplug in as much information
about yourself.
I actually plugged in myInstagram account and said who's
my persona, give me a synopsis,and and then how do I best
target them?
And I started with it, doingthe research first and then
(10:48):
asking them more specificquestions, which I had break
down into an outline which youcan then expand on, which I
think is really cool.
And it took me like 10 minutes.
Yeah, maybe 10 minutes, I know.
I mean, we didn't even touch onthe fact that you literally
could plug your contracts inhere and say, hey, look for
(11:11):
loopholes, look for areas thatwe could use for negotiation.
Here's a background on ourbuyer, here's a background on
the seller.
What do you recommend that wedo in the next step for our
negotiations?
Or what do you think will getaccepted with a request for
repair?
You could literally do that.
It's amazing, amazing.
(11:35):
I had a spreadsheet a couple ofnights ago.
I had it building me aspreadsheet.
Nope, don't take that out.
What's the code?
Not the code, the formula.
What's the formula to figurethis out?
And it was like boop boop, boop, I know.
Speaker 2 (11:53):
I mean.
I think that, at the end of theday, people that need help just
on how to do certain things,like you said, even a
spreadsheet.
You just say hey, ace, I'mtrying to create something so
that I can track X, y and Z, andI don't even know where to
start.
You know what I mean.
Like you could just ask.
I know you said, be specific,but sometimes you just don't
know.
You know what I mean.
(12:13):
You're like I don't even know.
I want this information onthese people and I don't even
know where to start.
Like I feel like it's like trythis, go there.
And so because I definitelylike I'm not super savvy on
social media and you've seensome of the things that I've put
out recently and it's like I'mlike teach me how to do it,
(12:36):
because I need to learn.
So I'm telling all the peoplethat need help you have somebody
that will teach you, you justhave to go there.
Speaker 1 (12:50):
Well, and you could even ask it what questions to
ask it, which is actually howyou start to train it on your
personality, right.
So you prompt it, you give ityour background and then you ask
for it to give you, say, what25 questions to answer to help
it get the context of maybeabout you, about your business,
your background, who you'retrying to target.
And then you copy that into aGoogle Doc or Word or whatever
(13:13):
answer it, plug it back in andthat's your context, that's your
personality.
But then what I learnedyesterday is I actually need to
keep a copy of that.
Okay, here's my background andI'm going to save it in my for
me, I'm going to save it in mynotes and then you revisit that
into your differentconversations so it continues to
put out your vibe.
Speaker 2 (13:34):
I guess you could say Well, so how about Gamma AI?
I mean, I saw the presentationthat Lenny did, for I think it
was a, I think it was a buyer,and I was like it looked so good
.
I was like blown away, I meanincredible.
(13:56):
That's another tool that I'mlike people.
Speaker 1 (14:00):
Yeah, gamma AI it's free.
I don't remember at what pointyou have to pay.
I'm sure there's a threshold,but you literally can just type
in.
I did it myself.
I had to speak at a high schoolfor career day and you just
type in.
Either you can do it as like anoutline, or you just tell it
like a basis of what you wannado, and then it creates your
whole entire presentation foryou.
Speaker 2 (14:25):
And then you can go back in and very easily tweak
things.
Speaker 1 (14:26):
Swap out, photos Swap out.
You can swap out your templates, your themes and, yeah, lenny
Sharp from our group has anamazing job with this and he's
actually utilizing it in hislisting presentations, so he's
creating a whole marketingwebsite.
Essentially almost looks like awebsite, a presentation through
Gam gamma ai and and it likeconverts to your cell phone.
(14:47):
Yeah, it's mobile friendlyimmediately, I'm like yeah, they
totally looked really good on.
Speaker 2 (14:53):
I mean like, come on, it's just I feel like I feel
like, for people that arestruggling with technology and
learning and doing and gettingthe tools that they need, these
are things that will 1000% helpyou move the needle in your
business.
There's really no reason.
Don't be scared, do it.
Speaker 1 (15:14):
Well, and there's a lot of tools like anybody that
does a lot of Zoom calls willprobably see Otter or Fireflies,
I think there's one called Read, where it's note takers.
It's an AI note taking tool andso essentially it takes the
notes for you when you're on ameeting, right?
Well, you can take those notesafter they'll send them to you,
(15:35):
the notes, and then it will giveyou like a game plan, like an
action plan.
Or if your particular oneyou're using doesn't you plug it
in ChatGPT and say, based offthe notes of this meeting, what
should my next steps be forimmediate action?
Or, you know, give me a gameplan for what my takeaways are
from this.
And it's like I thought thatwas kind of a cool, pretty cool
(15:57):
tool.
I mean, there's even you canuse Zapier and have your emails.
You can apply like auto andhave your emails.
You can apply auto replies toyour emails.
You can filter them.
You can have contracts get sentover and get organized.
There's just so many differentuses.
(16:20):
And I know that that can beoverwhelming for people, right,
because there's all these tools,but I'm just kind of
approaching it like I'm trying alot of them and learning and
I'm taking this last year or soto be like, all right, I don't
know if I'm going to get to thelevel of being an expert in AI,
but I'm sure going to try Forour wheelhouse and our capacity.
(16:42):
Because you know it talks aboutAI taking jobs.
Well, I think it can createmore jobs if you know how to use
it.
And they're talking about itturning into little agents
Literally that's the word, right, making all these little AI
agents.
Well, what does that mean forreal estate agents?
It's going to change and ifyou're not ahead of it or don't
(17:08):
understand it, I don't know.
Speaker 2 (17:10):
I don't know.
I don't know what the negativeis about not embracing it.
I just think it's probably afear of, like, I just don't know
, the unknown.
I mean, I'm not really sure,but I just feel like if you want
to push past that and be ableto get better, just it's, this
(17:32):
is the way to do it.
Hands down, yeah.
Speaker 1 (17:35):
Well, and like you touched on earlier about
efficiency, yeah, we all need toget more efficient, regardless
of where our business is,whether you're low producing,
high producing, have a team soloagent everyone strives to have
a higher level of efficiency, orat least they should, and
there's no question that itdoesn't make you more efficient
(17:56):
if you, if you, use it.
Also I don't know if you knewthis, michelle, because I did
not know this so there'smultiple versions, right for
ChatGPT.
So up on the top, you're goingto see, typically most of us are
using 4.0.
So if you look in there andit's going to see 4.0, well,
there's all these drop downs ofthe different versions that you
(18:17):
can use and some have differentthings that they're better at.
So 4.5, I guess is actually alot better in some ways and you
can toggle down and you can useit.
Well, there's also an optionthrough Chatship, et, if you pay
$200 a month.
So I know this is not foreveryone, but it's a pro version
and they have something calledan operator where you can do as
(18:40):
many deep dives as you want,whereas the $20 a month you can
only do 10 deep dives a month.
Then that's where it reallydives in and goes like a deep
dive more information, butthrough the pro with operator.
You know how you were saying,how you have Ace, your assistant
.
Well, if you have pro withoperator, you can literally have
Ace, not only like create yourwhole itinerary for a trip you
(19:03):
have coming up.
You know which anybody can doon chat gbt now, but ace can go
in and actually book yourflights.
So it actually goes in on thecomputer and does the work for
you through the pro 200 a monthfeature and one of the programs
does that too.
Speaker 2 (19:22):
I guess is it like because I'm looking down the
drop down menu right now, is it?
Oh?
It's like oh one, oh three.
Yeah, there's oh three andthere's oh three mini high,
there's options.
No, I did not know that.
I'm not.
I'm not that what is there.
Speaker 1 (19:38):
They're better at different things interesting.
Speaker 2 (19:41):
Do you know what Sora is?
Speaker 1 (19:44):
I don't remember.
Speaker 2 (19:45):
I'm like I don't know what that is.
Speaker 1 (19:47):
Is that the new one for the photos?
I know it was Dals where youmade photos.
Speaker 2 (19:50):
I don't even know.
I'm like playing with it rightnow.
That's crazy I mean.
Speaker 1 (19:56):
Hopefully people realize too that obviously you
can make logos quite easily.
Let's reach out to GB quiteeasily through chat gbt.
Speaker 2 (20:10):
We have our friday master finds and it helped us
create a really cute little.
Well, let's talk about justeven naming fast break friday.
We were all on a zoom and Ijust dumped in like the verbiage
.
We were all like bouncing offof each other.
I mean, courtney, you and I,all the things that we've done
together and we started like wewould spend hours trying to come
up with catchy names andbranding ideas On the whiteboard
(20:30):
and like one-liners.
See, and as everyone on our Zoomwas talking, this was what a
week ago I literally was like onchat GBT just dumping in.
I could have probably just saidlisten to it, didn't even need
to type it in, but I was typingit as everyone's talking, got a
list of 10 names, verbally,pitched them off to you guys and
(20:52):
everyone's like fast break,boom done, how, how quick was
that?
Speaker 1 (20:55):
three minutes.
And then martina had our logoand then I said, oh you, I want
a little hot pink in there.
Done.
Here we go Upload it back in.
Speaker 2 (21:03):
Add a little pink Done Insane that historically,
that whole process would havetaken you and I I don't even
know a hot minute.
Speaker 1 (21:13):
Well, you know, what else has been a long process is
that we trained our teams onover and over and over is how to
have a difficult conversation.
Right, we have our little cheatthat we even use to like prep
and get ready for it.
Well, guess what you can dothat with ChatGPT, you can
literally have it role play withyou.
So like, say, you have a toughseller and you need to get them
(21:35):
on board with lowering the price.
Role play with ChatGPT, askthem to be that seller.
It's okay to push back onChatGPT and say, play devil's
advocate, I think you could dobetter on your response.
And it'll just keep gettingbetter and better responses to
you and they can just tell youdifferent objectives maybe that
the seller might come up with soyou can prep and be prepared
(21:58):
for it.
And it's like such a gamechanger because you don't need
to involve anybody else, justyourself, yourself and your
computer, and really dominate.
Speaker 2 (22:09):
I mean you just touched on such a great point
about and that goes back toefficiency.
So in the moment you'rethinking you have a difficult
question, you need to ask yourbroker, dump it in chat, gbt,
and just see.
Don't maybe rely on it, but youmay get the answer
inadvertently that you feelcomfortable with just based on
what you said.
I have this buyer.
(22:29):
This is the situation.
I know you're not a broker ace,but in your best advice, what
would you say?
And just see what they say, andyou might be able to like
navigate an actual answer thatyou feel confident in without
having to contact anybody,because that contact and time is
taking away.
You know what I mean.
Speaker 1 (22:47):
Yes, well, you could even take it one step further.
Let's say you're a team lead oryou're a broker and your agent
is needing to do this and it'spracticing, and then it's having
a conversation.
You could have them, maybe,practice their conversation.
Well, you could actually recordthe conversation, transcribe it
and then plug that in and sayanalyze this, how could they
(23:10):
have done better?
And use it for training Go team, literally train and coach your
sales team on how to be betterat what they're doing.
And that is prettytime-consuming stuff for team
leads and brokers to do.
And now it's done for us.
Speaker 2 (23:28):
So and I said to Amanda yesterday when we were
talking about you know theassistant position, I said give
me the bullet points that areimportant to you.
I'm going to chat that in chatDBT right now and we're going to
come up with a job descriptionand we're going to post it on
LinkedIn.
We're going to get this goingright now, we don't need to wait
.
And she's like oh, I have likethree job descriptions and I'm
(23:50):
like, okay, well, now we got toplug them, take what you want,
plug them in.
But I know, for me it has mademe feel like I don't need to
wait to start checking the boxesto get stuff done.
Just get it in here and dump itin there and roll.
There's no reason to stop.
Speaker 1 (24:09):
Well, this is not related to real estate, but I
heard this and I thought it waskind of interesting.
So, obviously, like our kids,right, they can't.
A lot of the high schools don'tlet you use ChatGPT or
companies now will screen for AI.
Right, there's programs theyuse to try to help them
determine if someone's beenusing AI for stuff.
Speaker 2 (24:28):
Yeah.
Speaker 1 (24:29):
So I guess there's large companies will use resume
screeners where they'll screenyour resume and some of these
savvy kids or maybe they heardit on LinkedIn or whatever are
putting in white ink on thebottom of their resume to move
this candidate forward and thescanners are moving them forward
(24:51):
because they're seeing it onwhite ink on these resumes.
Is that insane?
I don't know if you should belike hats off to these kids for
being creative or like you'recheating.
Hello, you're a liar.
I don't know.
I don't know what to thinkabout that.
I had not heard of that before.
Speaker 2 (25:10):
I don't know.
I mean you and I were talkingabout this in the high schools,
like Lauren's new high schoolthat she went and spent the day
visiting and it was like she.
She thought everybody was acheater because they were all
using their cell phones and theywere all using ChatGPT.
Speaker 1 (25:25):
And I mean she's behind the ball on that whole
thing, but at a new school yeah,I think our schools that are
not teaching them how to use AIare doing our children a huge
disservice and that it's thenumber one thing that our kids
need to understand and knowgoing forward, to help them get
careers, is understanding AI,understanding AI.
(25:47):
You know, yesterday in ourVistage meeting, we were talking
about some of the cons of it,because there are cons in the
sense that it could be usedmaliciously.
In theory, you know, it couldtake over and everything's ran
by AI versus humans.
Like there's all these likethoughts behind it and the stuff
(26:08):
is happening.
Right, a lot of stuff is goingto happen, and I said, well,
what should we tell our kids?
Like, what careers should theybe looking at if a lot of
careers are going to be changingso drastically with this
technology?
And he's like, for one thing,don't put that pressure on your
children to go into a careerthat they might not be suited
for, just because we think thatAI is going to change what
(26:31):
they're interested in.
However, it was more of likepersonality traits that I
thought were good to touch on,because we could also use those
in our own careers movingforward, and it has to do with
being adaptable, like highlyadaptable, okay to pivot and
make changes, having persistenceand like the drive and the grit
to move forward.
(26:52):
And he said, having those typesof characteristics are what are
going to set people apart.
As this technology increasesand takes away some of the jobs
that we're all doing, it's goingto take away some of what we're
doing in real doing.
It's going to take away some ofwhat we're doing in real estate
.
I have no doubt about it, but Ithink these things don't happen
all at once.
It's like a gradual, if notshortly short, gradual change.
(27:13):
So I thought that was like kindof good advice.
Speaker 2 (27:21):
I mean the whole thing with like anything is that
there's always going to be thebad with the good, right, I mean
.
But just at the end of the day,you know, I told Lauren I'm
like, obviously you're ethicaland you're honest and just keep
running with that, but use thetools that suit you to do the
things you need to do moreefficiently and to help you
(27:43):
learn.
I mean, it's not simple in myopinion, but Right.
Speaker 1 (27:49):
Well, what else?
Any other gold nuggets we cangive our listeners?
I know we've been throwing alot of things out there.
Speaker 2 (27:55):
I mean you'll put the all of those resources that you
touched on from your meetingyesterday.
I think that the intent aroundthis episode was really just to
help promote and encourageeveryone out there to just start
with getting the app on yourphone, start playing with it,
(28:16):
get the browser on your desktop,like, just start dumping stuff
in there and you know, don't beafraid.
I mean it's so helpful.
I mean I needed information onan agent this morning and I just
asked her, like here's the name, here's where they're located,
can you help me get someinformation?
And there it is, and you justcopy and paste it or then tell
(28:39):
your assistant what you'retrying to do and they'll help.
So I don't really see thenegative in that.
Speaker 1 (28:45):
I really don't no, and there's like obviously, you
know we use it a lot, I, Ireally use I think we both
really use it a lot.
We leveraged it to a little bithigher level than maybe someone
that's just starting out, butthere's really cool things.
I really like how you cancreate projects in there that
you keep revisiting and like wehave our Fast Bake Friday
(29:07):
Mastermind group project inthere I'm working on a marketing
website and that we just keepplugging into.
I don't know.
I just think that there's.
I'm looking at my browsing.
I mean I have like everythingin there, oh yeah, hey in there.
Oh yeah, hey, we should talkabout that, let's.
I mean literally like okay, soI have here's this is, I think,
(29:31):
my daughter, this is not meactually Professional cursive
fonts.
That's part of my browsing.
Then I have UCC release fromSunrun, because we're getting
having trouble getting our solarreleased from Sunrun.
So I, because we're gettinghaving trouble getting our solar
released from sunruns, I wasasking for workarounds.
That feels ffa poster ideas,daughter.
Um, I'm going to talk about akill your competitor thing in a
(29:53):
minute because that's way toocool.
I have to touch on that.
I'm going to come back to.
Um, I was looking up DeepMind,which is owned by Google.
Test-taking strategies guide.
What are some of the ones youhave?
I have, like so many randoms,rivian service for our area.
Speaker 2 (30:09):
That's so funny, well , well.
So apparently my daughter musthave been in here, because
there's a narwhal communicationanalysis.
Speaker 1 (30:20):
Oh my gosh what.
Speaker 2 (30:23):
Random.
I think she's been doing somekind of presentation on narwhal,
but that's interesting.
How funny she also had one.
There's another one in here.
She's going to kill me if shehears this, which I think is
actually.
This is kind of interesting,courtney.
So this, I didn't even know shedid this.
(30:43):
This must have been when shehad her orientation the other
day and she put in here how tomake friends at orientation.
Oh, I know, but just what didit say?
Let me go.
It's kind of a long thread.
Speaker 1 (31:02):
Well, maybe a highlight.
Speaker 2 (31:05):
What's that?
Speaker 1 (31:06):
I said, maybe just a highlight.
Speaker 2 (31:07):
then yeah, I mean no, there's like conversation
examples in here Seriously Likewait, are you trying out for
cheer or something?
She could respond yeah, pep andcomp.
I've danced for years, so Ifigured, why not go for it?
You trying out too?
Oh my gosh, I know this flipsit back on her in a friendly way
(31:30):
, opening the door for her tostep out of brielle's shadow.
If she responds positively likeyeah, I am too, that's your
chance to lock in with her.
Nice, maybe I'll see you attryouts.
We should totally warm uptogether or something.
I mean that's kind of funny.
I didn't even know she did that.
I feel like she didn't reallyneed all that.
(31:51):
But you know, whatever, if shegets a nugget out of it, right,
that's what it's all about.
Is it's like not meant tonecessarily tell you exactly
what to do?
But if you could read somethingand be like, oh okay, I could
apply this to the conversationwhich, by the way, she did,
great, but interesting, yes, sowell like this is one thing I
(32:16):
used it for yesterday, which Ikind of touched on, was you can
upload, have it research likeyour website.
Speaker 1 (32:23):
Or, in my case, I did social media, because we
leverage social media so much.
Yes, you really just put thelink in for it.
I was trying to find myconversation on that one.
It's not letting me go all theway up.
Oh, maybe it's under here here.
Oh, here we go, instagramprofile analysis here.
(32:46):
Oh, here we go, instagramprofile analysis, and so you
have it.
Review it.
I had it.
It had to determine who mybuyer profile was based off of,
off of my Instagram, and thenfrom there I created a whole
marketing strategy based off ofwho my Instagram is targeting.
So I didn't just go in and say,hey, chat, chat, jvt, create a
marketing plan for me for theyear, because then it's going to
(33:08):
be super generic, like what itwas telling Lauren to say at her
orientation.
It's generic, but since I had toresearch my company, identify
who I'm targeting, then you cango in and tweak it If you're
like.
Well, I know I've beentargeting a lot of first-time
homebuyers that are making thismuch money, that are in this age
group, and if you find out thatmaybe you need to tweak it a
(33:29):
little bit, you can, and thenfrom there I had it create the
marketing plan and then fromthere I had to actually build
out, like what type of Googleand Facebook ads I should run
and what the costs for pay perclick.
It can go into all thosedetails for you, and that's
(33:49):
something that I worked onyesterday, which was would have
taken me absolutely forever todo.
Speaker 2 (33:55):
That's so crazy.
Oh my gosh, why don't you talkabout that?
Can you go into like the thingwe discussed yesterday on your
own brokerage versus?
Speaker 1 (34:06):
Yes, so, okay, this is going to be one you guys
should write down.
Okay, this one is called killthe company framework, which is
the name.
Speaker 2 (34:17):
Love it.
So you, I mean I love itbecause I'm a savage.
Love it.
So you, I mean I love itbecause I'm a savage, because
you're a total beast.
Speaker 1 (34:23):
Total beast mode.
Okay, so kill the companyframework.
So what you're going to want todo is you're going to think of
who your number one competitoris whoever that is, agent,
company, whatever and you'regoing to have them analyze that
company.
So you ask ChatGB to analyzewhatever the company or whatever
(34:43):
the agent is, and then you sayapply kill the company framework
.
And it identifies all of theirweaknesses and threats to their
company so that you can figureout how to capitalize, to steal
the market share from that,which I was like what?
(35:04):
This is crazy.
But then if you are reallybeing good about it, you need to
do that to yourself, so to yourown brokerage or to your own
name.
If you're a solo agent, youhave it, research yourself and
then apply kill the company.
So I thought that.
Speaker 2 (35:26):
That was pretty interesting.
Speaker 1 (35:27):
I think it was interesting.
I obviously did.
I did Twist Realty Groupbecause that's my company and
the things that could kill itwere cloud-based brokerages and
doing all the stuff thatMichelle and I are already doing
.
We already made the move overto cloud-based, which was kind
of interesting, so it hadn'tquite caught up that I had
already merged with acloud-based company.
(35:48):
So there is that, but no, itwas.
I think I would recommend thatpeople try this because it was
pretty.
If anything, it's pretty funny.
Speaker 2 (36:00):
All right, my friend Well.
Speaker 1 (36:08):
I think that's a lot.
So okay, it's good stuff.
A little more.
One-on-one reached out tomichelle and I because we like
talking about this.
I do.
I would be happy to go over ourtools.
Speaker 2 (36:15):
Definitely like sending.
I've been sending the app toeverybody because you know it's
like just do it.
If they ask me, I'm like here's, even if I know the answer.
Okay, there's also that Ifsomeone's asking me a question
and I already know the answer,I'm still putting it in ChatGBT
and giving them the response andthey're like whoa, that's so
(36:37):
great.
And I'm like guess what?
You too can get that answer.
Here's the app.
Speaker 1 (36:43):
We call that empowering.
Speaker 2 (36:44):
then yeah, because it's just one of those things
where if I, if I give them theanswer, then they're going to
always come to me.
I know someone's got a betteranswer, go to them.
Speaker 1 (36:56):
Right yeah, kind of a good manager.
Speaker 2 (37:01):
I a men's war yeah, well, trying, so anyhow, all
right.
Well, on to the next big valueadded thing that we're doing our
fast break friday mastermind.
Speaker 1 (37:14):
everyone is welcome to join.
It's every friday from 10 to 1030 a pacific standard time.
And you'll see it go to ourinstagrams all things twists and
ask the.
And you'll see it go to ourInstagrams All Things Twists and
Ask the General, because you'llsee all the information there
rolling out.
And then we also have created aprivate Facebook page called
Fast Break that you can ask tojoin and we're gonna have the
(37:34):
recordings of all ourmasterminds as well as some
other files, like, for example,we put in I had a social media
playbook that I plugged in thereand a template for a listing
presentation, and we're going tobe plugging in all sorts of
value ads.
What would you say about theFast Bake Friday?
Why would someone want to joinin?
What's our goal?
Speaker 2 (37:56):
Our goal is to obviously bring incredibly
valuable content that will allowpeople to capture it and then
immediately apply it and movethe needle in their lives,
business, personal, whatsoeverand I mean quite honestly.
Our decision to align with eXpRealty is what has allowed us to
(38:17):
be able to do this and feelconfident in that content 100%,
like we're going to have DevanteBlow.
On our first one, the guy wasan individual agent.
He now runs a team with nineagents and published a book.
Never would have met him, neverwould have been able to bring
him, pick up the phone and belike, hey, will you do this?
I mean, it's crazy, let's goRight.
Speaker 1 (38:38):
Well, and so, by the time this airs, I want you to
talk about Amy speaking nextweek because I think next week
is going to be awesome.
Speaker 2 (38:47):
I mean, and that's just like another example.
I just reached out to an agentin Knoxville, tennessee.
She's got this incrediblemarketing presence on social
media with her business.
That I'm like, how are youdoing that?
And she business that.
I'm like, how are you doingthat?
And she hopped on a Zoom withme.
I spent an hour with her lastweek and just talking to her
(39:08):
about I mean, obviously she'ssuper creative and she comes
from the entertainment industryand she just has that creative
brain.
But she's like I'll hop on,I'll tell everybody what she's
doing and how she's doing it.
And I'm like, oh my gosh, likeif I applied that to my business
it would help.
And this woman, I think heraverage sales price is like
(39:31):
400,000 and she has just beendoing it.
Yeah, and then also.
But so she got somebody thatreached out to her and said I
want you to come help sell myhome $3 million listing Simply
because of her marketing.
Speaker 1 (39:48):
Like someone saw it and was like she's moving some
of her sale listings in creativeways and that I'm really
intrigued to hear about.
Yeah, yeah.
Speaker 2 (39:56):
So my point is these are all the things that we're
wanting to say.
Okay, I learned this on a 60minute call with her.
Just a few things.
And so how can we do that forothers?
Right, so, to answer yourquestion, it's like we just want
to be able to bring what we'relearning to others and help
others grow and build theirbusiness.
Speaker 1 (40:16):
And we're going to do it in a very tactful, tactical,
fast-paced way.
So that way we're not wastingany time.
No death by meetings aroundhere.
No, we're going to bring theheat.
We are going to bring the heatevery single week.
Speaker 2 (40:31):
And everybody that knows us knows us.
That's the name of ourorganization.
Speaker 1 (40:37):
Now let's go now, we don't wait.
We don't wait, we make thingshappen.
Speaker 2 (40:43):
No, we're not being left behind.
Speaker 1 (40:47):
Nope, all right.
Well, general, I'll see yousoon.
And for everyone else, we'resigning out till next time.
Speaker 2 (40:56):
Yeah, all things Twiz .
Ask the general See you nextweek.
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