December 16, 2024 • 30 mins
Unlock the secrets to successfully navigating the ever-evolving real estate market with the insights from our latest podcast episode. Discover how millennials and Gen Z are not just participating but driving the industry forward with their digital-first preferences. We explore how real estate agents must adapt, embracing virtual tours and remote closings to cater to these tech-savvy generations. By drawing parallels to other sectors that have adapted to technological shifts, you'll gain a comprehensive understanding of the necessity for embracing social media and engaging video content as essential tools in building relationships with younger buyers.
Join us as we tackle the financial hurdles that these younger generations face on their path to homeownership. Inspired by financial philosophies akin to Dave Ramsey's, we stress the importance of mentorship and financial education, especially for those in high-earning trades. This episode goes beyond the basics, offering creative strategies like workshops and video communications to demystify the home-buying process. Learn how cultivating long-term relationships and candid financial discussions can empower millennials and Gen Z to make informed, confident decisions.
Finally, experience our journey to harness the power of social media platforms like TikTok, Instagram, and YouTube. Through success stories from industry leaders like Rob Brown and Levi Lasek, we reveal how these platforms can be incredible lead generators. We share personal anecdotes and strategies for maintaining consistent, engaging content, enhanced by SEO and AI tools. As we gear up for an exciting trip to Orange County, follow our adventure and gain insights into keeping your energy high and strategies sharp in the dynamic world of real estate.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
My friend's man down See twist is look at how great
we look, but rain or shine.
Here we are.
Speaker 2 (00:09):
We're here, we're sick, but we're on, we're both
sick but we have more sick thanI am.
I think I might be too Not sofun.
But you know what, when thework is there, you gotta do it.
Speaker 1 (00:36):
Welcome to Now.
Making Moves in Real Estate,episode 46.
Sea twists coming at you sick,as is the general.
I'm not really sick, I've justgot a cold.
But we're here, rain or shine,and today's topic is, I feel
(01:01):
like, brought to us solely byC-Twist because she falls in one
of these categories amillennial.
She falls in one of thesecategories a millennial.
So our topic is how millennialsand Gen Z are shaping the
future of real estate and whatagents need to know to serve
them better.
So why is this important andtimely?
Because these generations makeup the largest share of
(01:25):
homebuyers today.
So their unique preferencesrequire real estate agents to
rethink the traditionalstrategies, and we're going to
talk about buying preferences,communication styles, challenges
and how to stand out.
So, Courtney, why did you pick?
Speaker 2 (01:39):
this topic.
Well, first of all, I do haveto say yes, I am a millennial,
but I think I would be describedas an elderly millennial.
I looked up the years, somillennials are born 1981.
That's where I fall, to 1996.
So essentially it's 27 to 43year olds.
Speaker 1 (02:02):
So I just made it into that category At least
you're on the cusp.
Right, I don't even, I don'teven make it in there.
Speaker 2 (02:10):
So and then we got, we've got the Gen Z's are 12 to
26 year olds.
So basically, our, our kids um,those have just grabbed, you
know, you know, just graduatedcollege.
We've got everyone in our ranchfence team.
A lot of those are our buyersthat we're working with.
So I just thought it waspertinent, since this is our
(02:31):
main buyer pool right now andyou got to cater to them a
little bit differently than youdo different generations.
So you know what I mean.
I mean I was well, go ahead.
No, no, go ahead, michelle.
Speaker 1 (02:47):
Well, I was just thinking about it.
Like you know, you're totallyright, because no matter how
much you want to help yourclients, regardless of age, we
can be focused on customerservice.
We can do all the things, butif you're not like adapting to
(03:09):
technology, you're going to missthe boat with this, with these
critical buyer, buyer pools.
So, yeah, I couldn't agree withmore.
Speaker 2 (03:17):
Well, so there's a thing called digital natives,
and that is essentially a wordthat is used to describe both
millennial and Gen Z buyers, andit's essentially just meaning
that they are obviously verythey find a lot of value in our
in tech driven propositions.
Um, as well as experiences aswell as experiences.
(03:41):
So you combine the two of thoseand we'll get into this a little
bit more as our conversationgoes on.
But, right, Like videos, socialmedia, 70% of them are looking
through online platforms for notjust homes, but for their
realtors, for their towns, forthe communities, like everything
is driven through technologywith with these types of buyers.
(04:04):
So I thought it would be kindof pertinent to get a little bit
more information on that.
Speaker 1 (04:10):
Okay, so let's talk about some stats.
I thought it was interestingthat a growing percentage of
these buyers prefer virtualtours and remote closings.
Like what does that even mean?
Like sorry to be like kind ofdumb about that, but I can't
even imagine doing like a remoteclosing I can.
Speaker 2 (04:35):
Maybe that's because I'm a millennial.
I mean, like, what does thateven mean?
Convenience, it's convenience,right, like's okay.
So, first of all, the hometours right, the virtual home
tours.
That's nothing new.
That's been around for a longtime.
It's just a great way to see ahome without having to
physically go there.
I think you could definitelyadd drone footage into that as
(04:58):
well.
It'd be something like that.
I think people appreciate, um,but remote closings I, I do
think we're going to be goingthat direction.
Speaker 1 (05:07):
I mean, what does that even?
Speaker 2 (05:07):
mean I think at some point it's going to be where
you're not having to sit infront of a notary, even like in
in title or you do it.
We do remote closings all thetime with notaries in their area
.
I've closed deals in differentcountries, at embassies or in
the past.
So that's a remote closing andI just think that that's.
(05:28):
It's all about the convenience,right, and for them that's a
better experience because it'snot taking up too much, too much
of their time.
Speaker 1 (05:35):
Oh, I thought it was like something fancy.
I was like what does that evenmean?
That's the stuff we're alreadydoing, so, okay, I thought it
was like something differentthan like what you just
described.
Speaker 2 (05:44):
No, but I do.
I do see that that changingwith technology, for sure, and
AI and just better ways of um.
You know, you can have yourdriver's license on your phone
now, like there's just thatstuff's changing, I feel.
Speaker 1 (05:59):
Well, it's just like how you buy a car, right?
I mean, it's kind of the samesame concept, you know, with all
these different ways of buyingcars, and then just like, buy it
, deliver it.
Delivers it to your, to yourhouse.
So similar thing similar changein the automotive industry.
So, yeah, Anyhow, well.
(06:19):
And then over 70% ofmillennials and Gen Z buyers use
online resources, which youalready touched upon, so like
Zillow, Relatorcom and that kindof stuff.
Speaker 2 (06:33):
Well, and YouTube?
Oh yeah, I mean YouTube, right,I think YouTube, which is a
Google product, is used.
Youtube's basically a searchengine, and that's where they're
going.
Look at all the videos Evenwe're putting some out there
about living outside Yosemiteand as an agent.
How are you educating thesetype of home buyers, cause
(06:56):
that's something that'simportant to them We'll dive
into, as well as just beingsuper transparent and providing
education to to them as they gothrough the process.
That's all part of thatexperience that we touched on.
Speaker 1 (07:11):
Well, let's go, let's just talk about that, cause
it's kind of skipping ahead.
But I thought that that waslike, um, the whole social media
thing, like all the agents,real estate agents that are out
there that aren't using socialmedia, and let's just, I mean I
was one of them, like I'm, I'mold, I'm, I'm late to the game
on social too, um, and it islike, if you're not adapting to
(07:36):
that, like you later, later, Imean you're dead.
You're dead Even in the race,you're dead.
Speaker 2 (07:45):
You're dead Even in the race.
You're not even.
Speaker 1 (07:50):
It's like, not even like a Google thing, like you
know, like back in the day youwould like Google realtor in San
Francisco or whatever, or Yelp,you know.
Yeah, now it's go to YouTube orInstagram, go to.
Speaker 2 (08:04):
YouTube or Instagram.
Go to YouTube or Instagram.
I mean even for non-millennialGen Z buyers.
Let's just think about buyersin general.
Like right now people arestaying in their homes an
average of 10 years, which is areally, really long time.
That's a lot longer than whatit used to be I think it used to
be like five or six years for awhile there.
So they know how many realtorslike how many realtors they see
(08:26):
are in their world and theirlife and how are you staying in
touch with them.
It's a that's a lot of work tostay in touch with somebody for
a 10 year stretch and I thinksocial is a great way to nurture
relationships.
So not even just getting infront of new buyers or Gen Z you
(08:47):
know the millennials but justbuyers in general.
Like that's how you nurturerelationships.
So they feel like they know youand you know them and you
comment and you see their stuffand you watch their kids
graduate or whatever life eventsare going on, and it's just a
great, great resource for that.
Speaker 1 (09:04):
Even like referrals.
Do you know what I mean?
Like if agents are like lookingup agents you know in another
market and you're not on socialmedia, you're not Right.
So anyways, but it's dauntingfor agents that are like more
(09:24):
seasoned to think about.
I mean, we've met a lot ofseasoned agents that are like
fully embracing Remember that,like 70-something-year-old, we
met in Cabo.
That was like, was it Cabo?
Speaker 2 (09:35):
Yeah, and she's just killing it with technology and
social.
Amazing, anybody can do it.
Speaker 1 (09:43):
Totally.
So yeah, I've skipped ahead alittle bit, but I was like
thinking that at the end of theday, like no matter what people
obviously like personalizedexperiences.
No matter what age people liketransparency, but there's a lot
of people that embracetechnology and these particular
generations are are those people?
(10:04):
So got to get on it.
Speaker 2 (10:06):
Well, and then like back to the education piece of
it.
You know, even with at Twist,you know we developed a whole
homebuyer program where it wasfree.
We called it HealthyHomeownership Program, or HOP
for short.
You just directly get it off ofour website, get it off of our
social.
It was in all of our contenteverywhere.
(10:26):
Yeah, and it was a great.
It was all video based, right,like I think we have 10 steps
that the buyers can work throughon understanding how to save
money, what all the steps ofescrow are, and we've had
marketed ourselves as trustedadvisors for about 10 years now
and that's definitely like aterm these days, right?
(10:48):
I mean obviously more than aterm.
You want to be a real advisor,real trusted advisor for your
clients.
But I think it's more importantnow than ever.
Speaker 1 (10:59):
So what are your thoughts on this affordability
issue with these buyers, becauseit is another area that I'm not
super relatable to with thestudent debt thing.
That happened like way after Iwent to college, but it's a
serious thing.
These people are dealing withsome debt and then like the
(11:20):
rising prices of homes.
How, how do we walk those,those buyers, through all of
that navigate?
Speaker 2 (11:29):
So that's it was.
The whole reason we created ourhome buyer program was because
affordability was so hard andit's just going to simply take
these buyers longer to get tothe finish line and you're going
to have to cultivate andnurture that relationship for
longer than you would havepreviously.
So it's going to start with waymore candid conversations with
(11:51):
these young folks, these 43 andunder young folks.
No, just kidding.
Well, for the Gen Zs, probably.
But hey, what are we looking at?
What's the big pictureregarding debt?
Do you have any debt you needto pay off?
Do you have any cars that youcould sell?
And is there a potential thatyou live with mom and dad for
(12:12):
six months and bank it and notpay rent Like?
These are the realities thesedays.
And I'm okay with saying allthat because Jared and I, and
you and Bo, have done thosethings ourselves and made those
sacrifices to have the ultimatereward of homeownership or, in
our case, um.
We've taken it even furtherwith a bunch of investments.
(12:34):
So I think it was spawned offof Dave Ramsey's financial peace
um philosophy.
We hosted financial peacecourses.
How many do you?
I think we did three or fourover the years, at least four at
least four nationally, upnationally and met a lot of
great people, and then it wasalso just a give back to our
(12:56):
community.
And that's kind of where youhave to start.
It's no longer let's just startwith how many bedrooms and
baths?
What's your budget?
We have to get creative andthink outside the box.
Maybe look for properties thathave assumable loans.
It's not cookie cutter anymoreand you've got to be savvy and
(13:21):
you've got to communicate withthese buyers in a way that
they'll hear you and what you'resaying and it's not necessarily
picking up the phone.
A lot of them don't even wantto have an actual phone
conversation.
A lot of them are by text.
And how do you get all that outthere?
Well, you do it through videosand then you can rinse and
repeat with other clients andit's not you saying it over and
over and over.
Speaker 1 (13:44):
Yeah Well, I couldn't agree with you more.
It's almost refreshing, though,when you do speak to young
people and they know who DaveRamsey is you're like.
Oh okay, you must have smartparents.
Speaker 2 (13:57):
I know Well in you and I we have worked so with my
husband's company having a lotof young guys in construction.
That's an area actually that isa little untapped because there
are a lot of these, thesepeople working in the
construction world that aremaking prevailing wage, which is
a really good income, as longas they know not to blow it On
(14:19):
trucks by trucks, and quads andtoys and boats and RVs or
whatever the things are that areso enticing when you have
disposable income all of asudden.
And many of them are gettinginto these jobs right out of
high school, so they're notsaddled with the debt from
college like others, but theyjust need to know how to be wise
(14:40):
with their money, and we'vehelped, I mean a dozen over the
years buy homes before they'reeven 25.
And I just closed on one lastweek and we have another two
from my husband's company.
That again, these kids are 21years old.
22 years old and they're buyinghomes and we're getting them
(15:03):
homes.
It's taking a while to get themthere.
Speaker 1 (15:07):
They have really good mentors, though, too.
Do you know what I mean?
Like they see their, their,their mentors, buying homes at
younger ages.
And yeah, I mean the one buyerthat we have that you and I both
share.
I mean he, he's like oh, I justwant to save a hundred thousand
dollars before the end of theyear before I buy a house.
I'm like, really bro.
Speaker 2 (15:29):
How great would that be.
Speaker 1 (15:30):
Gotta have his goals, gotta have his goals, gotta
have his.
No, he wasn't no, but the thingwas is he was not that far off
and when I talked to him he waslike super close to reaching
that and I'm like, okay, whenyou and I were like 20, we were
not saving a hundred thousanddollars, or I mean, come on but
no, I was already gettingpre-qualified for an interest
(15:51):
only loan and bought my firsthouse at 22.
Speaker 2 (15:55):
That was like a horrible loan.
That's why we got ourselvesinto such a pickle and said and
that's why we're here nowhelping these young guys do it
the right way, cause if they canlearn from our all of our
mistakes, I know, but I mean bylearning through that.
Speaker 1 (16:12):
and Bo and I, when I took him out to that listing
today, this morning, he's likehow much was that house for?
And I told him and he's likedude, and we paid two, 70 for
ours.
And I'm like well cause, webought at the right time.
Because we learned from buyingin the wrong time, yeah, so
anyhow, it's just, you know it's.
Speaker 2 (16:33):
Yeah, I can hear you, I just the prices are just
higher now.
So, like I said, it's got toget a little more creative.
Um, you know, they're got tosimplify the process for them,
just to make sure that they canunderstand it, whether it's
through the videos, like wetalked about, or checklists are
great because, again, checklistscan be reshared over and over.
(16:54):
You can template your emails oreven your text messages and
reuse them or use them throughyour CRM.
You could do workshops.
We've definitely donefirst-time homebuyer workshops
and I think that's a great wayto hit up multiple people.
I think it's fun to do them ina fun location, like we did ours
(17:15):
at a bar once, which was fun.
Speaker 1 (17:18):
Well, that was one of the things I was thinking about
.
That you did such a great jobwith your brand over the last
you know dozen years is justreally being looked at as the
local expert Like you did thatbefore.
Like social media, I feel like.
And then, as soon as socialmedia like came on board gosh
(17:39):
remember when I used to do yourFacebook post oh, nightmare.
But anyhow, you were so quickto be like okay, we're going to
do these collabs with businessesand giveaways, and, gosh, you
started doing that way beforeeverybody embraced that and
(18:00):
really solidified your abilityto be the local expert in a tech
, technologically savvy way.
Does that make sense?
Speaker 2 (18:08):
Yeah, well, and now it's different, though, right,
because there's a lot morepeople on there now than there,
and we've moved on more so toInstagram as our platform.
But I think that it's even moreimportant to stand out.
So, because there are so manypeople out there and I'm hoping
I'm not going to offend anyonewith this, because I do love
(18:29):
Canva and we're super excitedbecause everybody at eXp now
gets Canva pro for free, whichis awesome because I paid for it
for years but I will say, ifyou think that all you need to
do is make a Canva template andyou go pop that thing on your
Instagram or your Facebook, thatis not enough.
(18:49):
Like, that's not going to dothe trick.
You will blend in with everyother realtor that's out there,
and these buyers are going tosee the same shit over and over
and over.
So that's where I think again.
I think it's no question thatreels are looked at.
Reels and stories are looked atmore than posts.
(19:10):
If you are going to do a post,the trend right now is carousels
, meaning that it's multiples,and you try to lead from the
first photo into the second,into the third.
Speaker 1 (19:19):
Um, those are getting more attention currently, but
it's like trends that you haveto stay on on top of you know,
but you you were like you weredoing all that like stock stuff
way back in the day, right Likeyou were doing like just listed,
just closed market trends likeC-Twist brought that all game on
(19:42):
social and that's what I'vealways admired about you is like
getting ahead of technology sothat you can better serve not
only your team but your clients.
Speaker 2 (20:05):
Well, thank you, I just happen to love it.
I do have a degree in marketing, so that's a passion of mine is
like the marketing, thebranding.
I always like looking for new,the new trends, the new ways to
get ahead of the curve, um, andI just think you, you kind of
have to do that or you're justgoing to get stale, and I think
it's hard, though, when there'sall these different platforms
(20:27):
out there.
So, for for me, I decided allright, facebook's kind of it's
just doing its thing.
I decided to focus on Instagramover the last couple of years,
really try to build up followersfor my purse, not my personal,
but I have two separate pages,and that's been good.
My daughter, who's Gen Z, whowe've had on the podcast Bella,
(20:47):
was like hey, mom, I don't knowwhat's going to happen with Tik
TOK.
You know there's a lot of talkabout that.
Is it going to go away, Is itgoing to stay?
But I think you probably needto be putting your stuff up, and
that's like one that I have notfor some reason, embraced, even
though I know I can just funnelthe same, my same reels from
Instagram onto it.
So I don't know.
I know.
Speaker 1 (21:09):
But remember, when I started, um started all my stuff
, what a year ago.
What are we in December, yearand a half ago, like I started
TikTok, instagram, facebook, allLinkedIn, all business pages
Cause I didn't have any of that.
I was helping you, remember, Istarted doing TikTok and you
were like you own TikTok and I'mlike, well, it's kind of hard,
(21:29):
like you can't be great atfreaking all of it Like tomorrow
, do you know what I mean?
And we, we were like we need tobuild this tomorrow.
So I started leaning into itand then got distracted with
Instagram because we do so muchcollabing, so I can't, you can't
, neglect that.
(21:49):
It's like damned if you do,damned if you don't.
But I do agree with you.
There's so much on Tic Tac, ticTac, tic Tac, tic Tac Tic.
Speaker 2 (21:58):
Tac.
It's just me not choosing totake the time to do that.
You can automate it.
Have them go into both.
One thing I want to touch onbefore we sign off, though, is
(22:18):
regarding YouTube.
So, youtube, I have not done agood job with YouTube over the
years.
I mean, we now have our YouTubechannel for the podcast, which
has content every single week.
It obviously has algorithms,and consistency is key, but one
thing that I learned throughsome workshops and then when I
went to eXpCon, it's I don'twant to say it's simple, but
(22:42):
it's definitely doable.
Like you can just literally useyour phone and take some videos
and show that you are the, theexpert for your area or your
expert in whatever you want tobe the expert in.
Um, simple, and with ours that Ijust recently revamped, I mean,
we're getting like I don't evenknow how many more views than
(23:03):
we were.
Hundreds compared to like oh, Ihad six views previously on old
stuff.
Um and I'm.
What I'm doing is I'm searchingSEO, seo terms online of what
people are looking for, and thenI'm making content around those
search terms, and there's AIthat you can use to do that to
(23:25):
help you see what's current.
So some of the ones that Irecently did was how to buy a
house without a realtor, which?
Speaker 1 (23:33):
sounds.
Speaker 2 (23:34):
Yeah, but it's obviously catches the eye, um,
and you're like, wait, what isshe a realtor?
You're she's trying to tell ushow to buy one without a realtor
.
And then, of course, at the endit's like, well, this sounds
like a little bit too much.
Then you know you can actuallywork with a buyer's agent and
they can negotiate their feefrom the seller.
(23:54):
So make sure you grill yourbuyer's agent and make sure
they're good negotiators.
Watch my next video and thatwas the next video I rolled out
and then we did some on taxes.
You know just the differentthings that they're.
They're looking, looking up howto what it's like living
outside Yosemite, things likethat.
So, anyway, I do think thatthat's an area that is going to
(24:15):
continue to grow a lot, in myopinion.
Instagram and YouTube and again, the YouTube one is really it's
a search engine, so that'swhere they're going to find data
, to find info.
And that would be a great placeto start.
Speaker 1 (24:33):
You know who does a great job at that is that Rob
Brown agent and O'Kurse theCentury 21 guy.
That's like all he does is justvideos.
Great job at that is that RobBrown agent and uh, oh curse,
the century 21 guy.
That's like.
That's like all he does is justvideos and he gets all.
That's where he says he getshis business from.
Speaker 2 (24:47):
It's doable and he's not a millennial and he's not
Now.
I met a guy.
He would be a.
I think he is a millennial.
Yeah, he's younger than I was.
Um, he spoke at eXpCon and I hadheard him in Salem where I,
when I spoke at the conferencein Salem, levi Lasek and he was
a brand new agent in Dallasbrand new, never did any
(25:10):
business started the YouTube andhe sold oh, it was like an
insane amount in one year.
He has millions of followers.
He did it like in a year and itwas all from just consistently
and he, like literally in thebeginning, was just like holding
his phone as he's drivingthrough neighborhoods and just
talking about Dallasneighborhoods.
It was so inspirational.
So I literally looked at whatthe top of his YouTube page
(25:32):
looked like and copied it.
He said we could do that, youknow, with my own stuff, but
like it.
He said we could do that, youknow, with my own stuff, but
like, why reinvent the wheel?
So I I had, like a cool coverchanged the photo from my twist,
really logo to my face, causepeople want to see faces, they
don't want to see logos.
Um, I have, oh, the keywords.
That's important.
(25:52):
You really do need to research.
Use chat GBT, truly use chatGBT and find out what keywords
or what hashtags or what youneed to put in there so that it
captures it in your you know, onyour caption for your YouTube
video.
Speaker 1 (26:07):
I think the biggest hurdle for people that that,
like myself, that are a bitolder, is building the muscle
memory and the habit of usingyour phone.
Because, for example, thismorning when Bo and I were out
at our listing ran out, the carleft the phone in the car.
It was raining.
I have my husband underneathyou can see the visual right
(26:31):
Bo's underneath the deck pullingout those boxes Like poor guy
has his butt crack hanging out.
It's muddy, it's raining andI'm like, oh my God, I should be
captured.
Speaker 2 (26:42):
I don't think you want to capture that.
Do not post your husband's asson social media.
That is not what we're tellingrealtors to do.
Speaker 1 (26:52):
No, it would have been so funny though I could
have put like something funny,it was so bad it was like it was
just such a train.
Funny.
Do you know what I mean?
It was so bad, it was like itwas just such a train wreck.
Do you know what I mean?
And that's the kind of stuffthat's like showing what it's
like being a real estate agent,you know.
I mean the whole thing like Icould have been like videoing
(27:13):
the nail in the truck, the tire,and I'm like driving into town
and he calls me, come back andget Lauren.
Like it was just freaking chaosand I didn't capture one bit of
it.
Speaker 2 (27:25):
It's hard when you're in the moment and sometimes
your family doesn't appreciatewhen you are capturing it or
maybe that's just mine.
Speaker 1 (27:32):
Yeah, but if, if I, if you were like, if you build a
habit around it and people getused to it and it's just a new,
normal, right, that's the thingis these generations, that's
what they're doing.
They're on their phones puttingit all out there 24-7.
And you know it's just hardwhen you're not in your little
(27:55):
generation.
Speaker 2 (27:58):
Or vlogging.
Now, the one thing I have notgot into is snapchat snapping.
Now that's, I think, more oftotal gen z, but I am wondering
if that's something that we canleverage at some point.
I don't know, I need to checkit out.
Speaker 1 (28:14):
I've had it on my phone two times over the last 10
plus years and deleted it, likedeleted the app.
I mean, I'm sure I still havean account, but I can't even
remember the last time I was onthere, because what would I do
on Snapchat?
Speaker 2 (28:32):
I don't know, but that's definitely that age group
, right?
I don't know.
I don't know how it works thatone we have to.
We'll have to look into yeah.
Speaker 1 (28:42):
Well, at any rate, I mean, at the end of the day, you
got to adapt.
That's your, the call to actionas a real estate agent.
Bottom line if you're notadapting to technology and and
finding ways to to to work withthese clients, later Going to be
doing like two deals a year.
Speaker 2 (29:03):
And there's a lot, there's a lot of tools out there
that you can leverage to knowyou don't take, so it doesn't
take you so long If you don'tknow what they are.
Ask us, follow us.
Hey, listen, I've come a longway.
Yeah, you have, you have.
So, yeah All right.
Speaker 1 (29:22):
Well, that's a wrap.
Great topic.
When I saw that you wanted todiscuss this, I'm like what the
you lost me at digital native.
So I'm like what the hell isthat?
Speaker 2 (29:34):
Tech-driven all about the experience.
Speaker 1 (29:37):
Oh yeah, once I read through it, I'm like, oh okay,
yeah, yeah, yeah.
Speaker 2 (29:40):
Tech driven all about the experiences provide
education.
If you do those, you'll betheir trusted advisor For sure.
Speaker 1 (29:49):
All right.
Well, that concludes episode 46, with now making moves in real
estate with C-Twist and thegeneral sick look at us.
Do we still look?
Speaker 2 (30:03):
great like not going back to bed.
I'm gonna go back to bed now,okay my hair off, get some rest,
good night.
Good night, my friend get restlike whatever two in the
afternoon.
Speaker 1 (30:16):
Yeah, I still got to go to Oakhurst, I know, but you
know got to get my beauty on.
We got big things coming up.
Speaker 2 (30:26):
Yeah, traveling to Orange County next week.
We'll be at OC doing somestrategizing, so that's going to
be fun, it is going to be fun,so okay, follow our stories all
things twist as the general,because you will definitely see
fun stuff going on on our trip.
All right, okay, Love you Bye.
My friend's man down See twist is look at how great
we look, but rain or shine.
Here we are.
Speaker 2 (00:09):
We're here, we're sick, but we're on, we're both
sick but we have more sick thanI am.
I think I might be too Not sofun.
But you know what, when thework is there, you gotta do it.
Speaker 1 (00:36):
Welcome to Now.
Making Moves in Real Estate,episode 46.
Sea twists coming at you sick,as is the general.
I'm not really sick, I've justgot a cold.
But we're here, rain or shine,and today's topic is, I feel
(01:01):
like, brought to us solely byC-Twist because she falls in one
of these categories amillennial.
She falls in one of thesecategories a millennial.
So our topic is how millennialsand Gen Z are shaping the
future of real estate and whatagents need to know to serve
them better.
So why is this important andtimely?
Because these generations makeup the largest share of
(01:25):
homebuyers today.
So their unique preferencesrequire real estate agents to
rethink the traditionalstrategies, and we're going to
talk about buying preferences,communication styles, challenges
and how to stand out.
So, Courtney, why did you pick?
Speaker 2 (01:39):
this topic.
Well, first of all, I do haveto say yes, I am a millennial,
but I think I would be describedas an elderly millennial.
I looked up the years, somillennials are born 1981.
That's where I fall, to 1996.
So essentially it's 27 to 43year olds.
Speaker 1 (02:02):
So I just made it into that category At least
you're on the cusp.
Right, I don't even, I don'teven make it in there.
Speaker 2 (02:10):
So and then we got, we've got the Gen Z's are 12 to
26 year olds.
So basically, our, our kids um,those have just grabbed, you
know, you know, just graduatedcollege.
We've got everyone in our ranchfence team.
A lot of those are our buyersthat we're working with.
So I just thought it waspertinent, since this is our
(02:31):
main buyer pool right now andyou got to cater to them a
little bit differently than youdo different generations.
So you know what I mean.
I mean I was well, go ahead.
No, no, go ahead, michelle.
Speaker 1 (02:47):
Well, I was just thinking about it.
Like you know, you're totallyright, because no matter how
much you want to help yourclients, regardless of age, we
can be focused on customerservice.
We can do all the things, butif you're not like adapting to
(03:09):
technology, you're going to missthe boat with this, with these
critical buyer, buyer pools.
So, yeah, I couldn't agree withmore.
Speaker 2 (03:17):
Well, so there's a thing called digital natives,
and that is essentially a wordthat is used to describe both
millennial and Gen Z buyers, andit's essentially just meaning
that they are obviously verythey find a lot of value in our
in tech driven propositions.
Um, as well as experiences aswell as experiences.
(03:41):
So you combine the two of thoseand we'll get into this a little
bit more as our conversationgoes on.
But, right, Like videos, socialmedia, 70% of them are looking
through online platforms for notjust homes, but for their
realtors, for their towns, forthe communities, like everything
is driven through technologywith with these types of buyers.
(04:04):
So I thought it would be kindof pertinent to get a little bit
more information on that.
Speaker 1 (04:10):
Okay, so let's talk about some stats.
I thought it was interestingthat a growing percentage of
these buyers prefer virtualtours and remote closings.
Like what does that even mean?
Like sorry to be like kind ofdumb about that, but I can't
even imagine doing like a remoteclosing I can.
Speaker 2 (04:35):
Maybe that's because I'm a millennial.
I mean, like, what does thateven mean?
Convenience, it's convenience,right, like's okay.
So, first of all, the hometours right, the virtual home
tours.
That's nothing new.
That's been around for a longtime.
It's just a great way to see ahome without having to
physically go there.
I think you could definitelyadd drone footage into that as
(04:58):
well.
It'd be something like that.
I think people appreciate, um,but remote closings I, I do
think we're going to be goingthat direction.
Speaker 1 (05:07):
I mean, what does that even?
Speaker 2 (05:07):
mean I think at some point it's going to be where
you're not having to sit infront of a notary, even like in
in title or you do it.
We do remote closings all thetime with notaries in their area
.
I've closed deals in differentcountries, at embassies or in
the past.
So that's a remote closing andI just think that that's.
(05:28):
It's all about the convenience,right, and for them that's a
better experience because it'snot taking up too much, too much
of their time.
Speaker 1 (05:35):
Oh, I thought it was like something fancy.
I was like what does that evenmean?
That's the stuff we're alreadydoing, so, okay, I thought it
was like something differentthan like what you just
described.
Speaker 2 (05:44):
No, but I do.
I do see that that changingwith technology, for sure, and
AI and just better ways of um.
You know, you can have yourdriver's license on your phone
now, like there's just thatstuff's changing, I feel.
Speaker 1 (05:59):
Well, it's just like how you buy a car, right?
I mean, it's kind of the samesame concept, you know, with all
these different ways of buyingcars, and then just like, buy it
, deliver it.
Delivers it to your, to yourhouse.
So similar thing similar changein the automotive industry.
So, yeah, Anyhow, well.
(06:19):
And then over 70% ofmillennials and Gen Z buyers use
online resources, which youalready touched upon, so like
Zillow, Relatorcom and that kindof stuff.
Speaker 2 (06:33):
Well, and YouTube?
Oh yeah, I mean YouTube, right,I think YouTube, which is a
Google product, is used.
Youtube's basically a searchengine, and that's where they're
going.
Look at all the videos Evenwe're putting some out there
about living outside Yosemiteand as an agent.
How are you educating thesetype of home buyers, cause
(06:56):
that's something that'simportant to them We'll dive
into, as well as just beingsuper transparent and providing
education to to them as they gothrough the process.
That's all part of thatexperience that we touched on.
Speaker 1 (07:11):
Well, let's go, let's just talk about that, cause
it's kind of skipping ahead.
But I thought that that waslike, um, the whole social media
thing, like all the agents,real estate agents that are out
there that aren't using socialmedia, and let's just, I mean I
was one of them, like I'm, I'mold, I'm, I'm late to the game
on social too, um, and it islike, if you're not adapting to
(07:36):
that, like you later, later, Imean you're dead.
You're dead Even in the race,you're dead.
Speaker 2 (07:45):
You're dead Even in the race.
You're not even.
Speaker 1 (07:50):
It's like, not even like a Google thing, like you
know, like back in the day youwould like Google realtor in San
Francisco or whatever, or Yelp,you know.
Yeah, now it's go to YouTube orInstagram, go to.
Speaker 2 (08:04):
YouTube or Instagram.
Go to YouTube or Instagram.
I mean even for non-millennialGen Z buyers.
Let's just think about buyersin general.
Like right now people arestaying in their homes an
average of 10 years, which is areally, really long time.
That's a lot longer than whatit used to be I think it used to
be like five or six years for awhile there.
So they know how many realtorslike how many realtors they see
(08:26):
are in their world and theirlife and how are you staying in
touch with them.
It's a that's a lot of work tostay in touch with somebody for
a 10 year stretch and I thinksocial is a great way to nurture
relationships.
So not even just getting infront of new buyers or Gen Z you
(08:47):
know the millennials but justbuyers in general.
Like that's how you nurturerelationships.
So they feel like they know youand you know them and you
comment and you see their stuffand you watch their kids
graduate or whatever life eventsare going on, and it's just a
great, great resource for that.
Speaker 1 (09:04):
Even like referrals.
Do you know what I mean?
Like if agents are like lookingup agents you know in another
market and you're not on socialmedia, you're not Right.
So anyways, but it's dauntingfor agents that are like more
(09:24):
seasoned to think about.
I mean, we've met a lot ofseasoned agents that are like
fully embracing Remember that,like 70-something-year-old, we
met in Cabo.
That was like, was it Cabo?
Speaker 2 (09:35):
Yeah, and she's just killing it with technology and
social.
Amazing, anybody can do it.
Speaker 1 (09:43):
Totally.
So yeah, I've skipped ahead alittle bit, but I was like
thinking that at the end of theday, like no matter what people
obviously like personalizedexperiences.
No matter what age people liketransparency, but there's a lot
of people that embracetechnology and these particular
generations are are those people?
(10:04):
So got to get on it.
Speaker 2 (10:06):
Well, and then like back to the education piece of
it.
You know, even with at Twist,you know we developed a whole
homebuyer program where it wasfree.
We called it HealthyHomeownership Program, or HOP
for short.
You just directly get it off ofour website, get it off of our
social.
It was in all of our contenteverywhere.
(10:26):
Yeah, and it was a great.
It was all video based, right,like I think we have 10 steps
that the buyers can work throughon understanding how to save
money, what all the steps ofescrow are, and we've had
marketed ourselves as trustedadvisors for about 10 years now
and that's definitely like aterm these days, right?
(10:48):
I mean obviously more than aterm.
You want to be a real advisor,real trusted advisor for your
clients.
But I think it's more importantnow than ever.
Speaker 1 (10:59):
So what are your thoughts on this affordability
issue with these buyers, becauseit is another area that I'm not
super relatable to with thestudent debt thing.
That happened like way after Iwent to college, but it's a
serious thing.
These people are dealing withsome debt and then like the
(11:20):
rising prices of homes.
How, how do we walk those,those buyers, through all of
that navigate?
Speaker 2 (11:29):
So that's it was.
The whole reason we created ourhome buyer program was because
affordability was so hard andit's just going to simply take
these buyers longer to get tothe finish line and you're going
to have to cultivate andnurture that relationship for
longer than you would havepreviously.
So it's going to start with waymore candid conversations with
(11:51):
these young folks, these 43 andunder young folks.
No, just kidding.
Well, for the Gen Zs, probably.
But hey, what are we looking at?
What's the big pictureregarding debt?
Do you have any debt you needto pay off?
Do you have any cars that youcould sell?
And is there a potential thatyou live with mom and dad for
(12:12):
six months and bank it and notpay rent Like?
These are the realities thesedays.
And I'm okay with saying allthat because Jared and I, and
you and Bo, have done thosethings ourselves and made those
sacrifices to have the ultimatereward of homeownership or, in
our case, um.
We've taken it even furtherwith a bunch of investments.
(12:34):
So I think it was spawned offof Dave Ramsey's financial peace
um philosophy.
We hosted financial peacecourses.
How many do you?
I think we did three or fourover the years, at least four at
least four nationally, upnationally and met a lot of
great people, and then it wasalso just a give back to our
(12:56):
community.
And that's kind of where youhave to start.
It's no longer let's just startwith how many bedrooms and
baths?
What's your budget?
We have to get creative andthink outside the box.
Maybe look for properties thathave assumable loans.
It's not cookie cutter anymoreand you've got to be savvy and
(13:21):
you've got to communicate withthese buyers in a way that
they'll hear you and what you'resaying and it's not necessarily
picking up the phone.
A lot of them don't even wantto have an actual phone
conversation.
A lot of them are by text.
And how do you get all that outthere?
Well, you do it through videosand then you can rinse and
repeat with other clients andit's not you saying it over and
over and over.
Speaker 1 (13:44):
Yeah Well, I couldn't agree with you more.
It's almost refreshing, though,when you do speak to young
people and they know who DaveRamsey is you're like.
Oh okay, you must have smartparents.
Speaker 2 (13:57):
I know Well in you and I we have worked so with my
husband's company having a lotof young guys in construction.
That's an area actually that isa little untapped because there
are a lot of these, thesepeople working in the
construction world that aremaking prevailing wage, which is
a really good income, as longas they know not to blow it On
(14:19):
trucks by trucks, and quads andtoys and boats and RVs or
whatever the things are that areso enticing when you have
disposable income all of asudden.
And many of them are gettinginto these jobs right out of
high school, so they're notsaddled with the debt from
college like others, but theyjust need to know how to be wise
(14:40):
with their money, and we'vehelped, I mean a dozen over the
years buy homes before they'reeven 25.
And I just closed on one lastweek and we have another two
from my husband's company.
That again, these kids are 21years old.
22 years old and they're buyinghomes and we're getting them
(15:03):
homes.
It's taking a while to get themthere.
Speaker 1 (15:07):
They have really good mentors, though, too.
Do you know what I mean?
Like they see their, their,their mentors, buying homes at
younger ages.
And yeah, I mean the one buyerthat we have that you and I both
share.
I mean he, he's like oh, I justwant to save a hundred thousand
dollars before the end of theyear before I buy a house.
I'm like, really bro.
Speaker 2 (15:29):
How great would that be.
Speaker 1 (15:30):
Gotta have his goals, gotta have his goals, gotta
have his.
No, he wasn't no, but the thingwas is he was not that far off
and when I talked to him he waslike super close to reaching
that and I'm like, okay, whenyou and I were like 20, we were
not saving a hundred thousanddollars, or I mean, come on but
no, I was already gettingpre-qualified for an interest
(15:51):
only loan and bought my firsthouse at 22.
Speaker 2 (15:55):
That was like a horrible loan.
That's why we got ourselvesinto such a pickle and said and
that's why we're here nowhelping these young guys do it
the right way, cause if they canlearn from our all of our
mistakes, I know, but I mean bylearning through that.
Speaker 1 (16:12):
and Bo and I, when I took him out to that listing
today, this morning, he's likehow much was that house for?
And I told him and he's likedude, and we paid two, 70 for
ours.
And I'm like well cause, webought at the right time.
Because we learned from buyingin the wrong time, yeah, so
anyhow, it's just, you know it's.
Speaker 2 (16:33):
Yeah, I can hear you, I just the prices are just
higher now.
So, like I said, it's got toget a little more creative.
Um, you know, they're got tosimplify the process for them,
just to make sure that they canunderstand it, whether it's
through the videos, like wetalked about, or checklists are
great because, again, checklistscan be reshared over and over.
(16:54):
You can template your emails oreven your text messages and
reuse them or use them throughyour CRM.
You could do workshops.
We've definitely donefirst-time homebuyer workshops
and I think that's a great wayto hit up multiple people.
I think it's fun to do them ina fun location, like we did ours
(17:15):
at a bar once, which was fun.
Speaker 1 (17:18):
Well, that was one of the things I was thinking about
.
That you did such a great jobwith your brand over the last
you know dozen years is justreally being looked at as the
local expert Like you did thatbefore.
Like social media, I feel like.
And then, as soon as socialmedia like came on board gosh
(17:39):
remember when I used to do yourFacebook post oh, nightmare.
But anyhow, you were so quickto be like okay, we're going to
do these collabs with businessesand giveaways, and, gosh, you
started doing that way beforeeverybody embraced that and
(18:00):
really solidified your abilityto be the local expert in a tech
, technologically savvy way.
Does that make sense?
Speaker 2 (18:08):
Yeah, well, and now it's different, though, right,
because there's a lot morepeople on there now than there,
and we've moved on more so toInstagram as our platform.
But I think that it's even moreimportant to stand out.
So, because there are so manypeople out there and I'm hoping
I'm not going to offend anyonewith this, because I do love
(18:29):
Canva and we're super excitedbecause everybody at eXp now
gets Canva pro for free, whichis awesome because I paid for it
for years but I will say, ifyou think that all you need to
do is make a Canva template andyou go pop that thing on your
Instagram or your Facebook, thatis not enough.
(18:49):
Like, that's not going to dothe trick.
You will blend in with everyother realtor that's out there,
and these buyers are going tosee the same shit over and over
and over.
So that's where I think again.
I think it's no question thatreels are looked at.
Reels and stories are looked atmore than posts.
(19:10):
If you are going to do a post,the trend right now is carousels
, meaning that it's multiples,and you try to lead from the
first photo into the second,into the third.
Speaker 1 (19:19):
Um, those are getting more attention currently, but
it's like trends that you haveto stay on on top of you know,
but you you were like you weredoing all that like stock stuff
way back in the day, right Likeyou were doing like just listed,
just closed market trends likeC-Twist brought that all game on
(19:42):
social and that's what I'vealways admired about you is like
getting ahead of technology sothat you can better serve not
only your team but your clients.
Speaker 2 (20:05):
Well, thank you, I just happen to love it.
I do have a degree in marketing, so that's a passion of mine is
like the marketing, thebranding.
I always like looking for new,the new trends, the new ways to
get ahead of the curve, um, andI just think you, you kind of
have to do that or you're justgoing to get stale, and I think
it's hard, though, when there'sall these different platforms
(20:27):
out there.
So, for for me, I decided allright, facebook's kind of it's
just doing its thing.
I decided to focus on Instagramover the last couple of years,
really try to build up followersfor my purse, not my personal,
but I have two separate pages,and that's been good.
My daughter, who's Gen Z, whowe've had on the podcast Bella,
(20:47):
was like hey, mom, I don't knowwhat's going to happen with Tik
TOK.
You know there's a lot of talkabout that.
Is it going to go away, Is itgoing to stay?
But I think you probably needto be putting your stuff up, and
that's like one that I have notfor some reason, embraced, even
though I know I can just funnelthe same, my same reels from
Instagram onto it.
So I don't know.
I know.
Speaker 1 (21:09):
But remember, when I started, um started all my stuff
, what a year ago.
What are we in December, yearand a half ago, like I started
TikTok, instagram, facebook, allLinkedIn, all business pages
Cause I didn't have any of that.
I was helping you, remember, Istarted doing TikTok and you
were like you own TikTok and I'mlike, well, it's kind of hard,
(21:29):
like you can't be great atfreaking all of it Like tomorrow
, do you know what I mean?
And we, we were like we need tobuild this tomorrow.
So I started leaning into itand then got distracted with
Instagram because we do so muchcollabing, so I can't, you can't
, neglect that.
(21:49):
It's like damned if you do,damned if you don't.
But I do agree with you.
There's so much on Tic Tac, ticTac, tic Tac, tic Tac Tic.
Speaker 2 (21:58):
Tac.
It's just me not choosing totake the time to do that.
You can automate it.
Have them go into both.
One thing I want to touch onbefore we sign off, though, is
(22:18):
regarding YouTube.
So, youtube, I have not done agood job with YouTube over the
years.
I mean, we now have our YouTubechannel for the podcast, which
has content every single week.
It obviously has algorithms,and consistency is key, but one
thing that I learned throughsome workshops and then when I
went to eXpCon, it's I don'twant to say it's simple, but
(22:42):
it's definitely doable.
Like you can just literally useyour phone and take some videos
and show that you are the, theexpert for your area or your
expert in whatever you want tobe the expert in.
Um, simple, and with ours that Ijust recently revamped, I mean,
we're getting like I don't evenknow how many more views than
(23:03):
we were.
Hundreds compared to like oh, Ihad six views previously on old
stuff.
Um and I'm.
What I'm doing is I'm searchingSEO, seo terms online of what
people are looking for, and thenI'm making content around those
search terms, and there's AIthat you can use to do that to
(23:25):
help you see what's current.
So some of the ones that Irecently did was how to buy a
house without a realtor, which?
Speaker 1 (23:33):
sounds.
Speaker 2 (23:34):
Yeah, but it's obviously catches the eye, um,
and you're like, wait, what isshe a realtor?
You're she's trying to tell ushow to buy one without a realtor
.
And then, of course, at the endit's like, well, this sounds
like a little bit too much.
Then you know you can actuallywork with a buyer's agent and
they can negotiate their feefrom the seller.
(23:54):
So make sure you grill yourbuyer's agent and make sure
they're good negotiators.
Watch my next video and thatwas the next video I rolled out
and then we did some on taxes.
You know just the differentthings that they're.
They're looking, looking up howto what it's like living
outside Yosemite, things likethat.
So, anyway, I do think thatthat's an area that is going to
(24:15):
continue to grow a lot, in myopinion.
Instagram and YouTube and again, the YouTube one is really it's
a search engine, so that'swhere they're going to find data
, to find info.
And that would be a great placeto start.
Speaker 1 (24:33):
You know who does a great job at that is that Rob
Brown agent and O'Kurse theCentury 21 guy.
That's like all he does is justvideos.
Great job at that is that RobBrown agent and uh, oh curse,
the century 21 guy.
That's like.
That's like all he does is justvideos and he gets all.
That's where he says he getshis business from.
Speaker 2 (24:47):
It's doable and he's not a millennial and he's not
Now.
I met a guy.
He would be a.
I think he is a millennial.
Yeah, he's younger than I was.
Um, he spoke at eXpCon and I hadheard him in Salem where I,
when I spoke at the conferencein Salem, levi Lasek and he was
a brand new agent in Dallasbrand new, never did any
(25:10):
business started the YouTube andhe sold oh, it was like an
insane amount in one year.
He has millions of followers.
He did it like in a year and itwas all from just consistently
and he, like literally in thebeginning, was just like holding
his phone as he's drivingthrough neighborhoods and just
talking about Dallasneighborhoods.
It was so inspirational.
So I literally looked at whatthe top of his YouTube page
(25:32):
looked like and copied it.
He said we could do that, youknow, with my own stuff, but
like it.
He said we could do that, youknow, with my own stuff, but
like, why reinvent the wheel?
So I I had, like a cool coverchanged the photo from my twist,
really logo to my face, causepeople want to see faces, they
don't want to see logos.
Um, I have, oh, the keywords.
That's important.
(25:52):
You really do need to research.
Use chat GBT, truly use chatGBT and find out what keywords
or what hashtags or what youneed to put in there so that it
captures it in your you know, onyour caption for your YouTube
video.
Speaker 1 (26:07):
I think the biggest hurdle for people that that,
like myself, that are a bitolder, is building the muscle
memory and the habit of usingyour phone.
Because, for example, thismorning when Bo and I were out
at our listing ran out, the carleft the phone in the car.
It was raining.
I have my husband underneathyou can see the visual right
(26:31):
Bo's underneath the deck pullingout those boxes Like poor guy
has his butt crack hanging out.
It's muddy, it's raining andI'm like, oh my God, I should be
captured.
Speaker 2 (26:42):
I don't think you want to capture that.
Do not post your husband's asson social media.
That is not what we're tellingrealtors to do.
Speaker 1 (26:52):
No, it would have been so funny though I could
have put like something funny,it was so bad it was like it was
just such a train.
Funny.
Do you know what I mean?
It was so bad, it was like itwas just such a train wreck.
Do you know what I mean?
And that's the kind of stuffthat's like showing what it's
like being a real estate agent,you know.
I mean the whole thing like Icould have been like videoing
(27:13):
the nail in the truck, the tire,and I'm like driving into town
and he calls me, come back andget Lauren.
Like it was just freaking chaosand I didn't capture one bit of
it.
Speaker 2 (27:25):
It's hard when you're in the moment and sometimes
your family doesn't appreciatewhen you are capturing it or
maybe that's just mine.
Speaker 1 (27:32):
Yeah, but if, if I, if you were like, if you build a
habit around it and people getused to it and it's just a new,
normal, right, that's the thingis these generations, that's
what they're doing.
They're on their phones puttingit all out there 24-7.
And you know it's just hardwhen you're not in your little
(27:55):
generation.
Speaker 2 (27:58):
Or vlogging.
Now, the one thing I have notgot into is snapchat snapping.
Now that's, I think, more oftotal gen z, but I am wondering
if that's something that we canleverage at some point.
I don't know, I need to checkit out.
Speaker 1 (28:14):
I've had it on my phone two times over the last 10
plus years and deleted it, likedeleted the app.
I mean, I'm sure I still havean account, but I can't even
remember the last time I was onthere, because what would I do
on Snapchat?
Speaker 2 (28:32):
I don't know, but that's definitely that age group
, right?
I don't know.
I don't know how it works thatone we have to.
We'll have to look into yeah.
Speaker 1 (28:42):
Well, at any rate, I mean, at the end of the day, you
got to adapt.
That's your, the call to actionas a real estate agent.
Bottom line if you're notadapting to technology and and
finding ways to to to work withthese clients, later Going to be
doing like two deals a year.
Speaker 2 (29:03):
And there's a lot, there's a lot of tools out there
that you can leverage to knowyou don't take, so it doesn't
take you so long If you don'tknow what they are.
Ask us, follow us.
Hey, listen, I've come a longway.
Yeah, you have, you have.
So, yeah All right.
Speaker 1 (29:22):
Well, that's a wrap.
Great topic.
When I saw that you wanted todiscuss this, I'm like what the
you lost me at digital native.
So I'm like what the hell isthat?
Speaker 2 (29:34):
Tech-driven all about the experience.
Speaker 1 (29:37):
Oh yeah, once I read through it, I'm like, oh okay,
yeah, yeah, yeah.
Speaker 2 (29:40):
Tech driven all about the experiences provide
education.
If you do those, you'll betheir trusted advisor For sure.
Speaker 1 (29:49):
All right.
Well, that concludes episode 46, with now making moves in real
estate with C-Twist and thegeneral sick look at us.
Do we still look?
Speaker 2 (30:03):
great like not going back to bed.
I'm gonna go back to bed now,okay my hair off, get some rest,
good night.
Good night, my friend get restlike whatever two in the
afternoon.
Speaker 1 (30:16):
Yeah, I still got to go to Oakhurst, I know, but you
know got to get my beauty on.
We got big things coming up.
Speaker 2 (30:26):
Yeah, traveling to Orange County next week.
We'll be at OC doing somestrategizing, so that's going to
be fun, it is going to be fun,so okay, follow our stories all
things twist as the general,because you will definitely see
fun stuff going on on our trip.
All right, okay, Love you Bye.
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