January 13, 2025 • 28 mins
Celebrating a landmark 50th episode, we bring you an inspiring conversation with Moira Kucaba, a powerhouse international speaker, author, and mindset mentor. Moira shares her transformative journey from battling addiction to becoming a successful seven-figure CEO in a billion-dollar company. Discover how belief in oneself and taking decisive action are pivotal in closing the gap between our current state and ultimate aspirations. Moira's insights into high performance and empowerment reveal how women can lead a vibrant, high vibe life, enriched by her vision mapping method that has changed many lives.
Personal growth takes center stage as we reflect on a powerful story of resilience and triumph. Celebrating 26 years of sobriety, there's an exploration of how overcoming addiction paved the way for entrepreneurial success. Emphasizing self-improvement, we delve into the importance of evolving into a 2.0 version of oneself, where challenges are seen not as crises but as opportunities for growth. By sharing a proven mindset and productivity formula, there's a clear demonstration of how internal growth is the key to achieving external success.
Shifting perspectives and embracing a mindset of gratitude can lead to profound life changes. Explore the transformative power of celebrating daily achievements and reframing challenges as gifts. Moira's compelling anecdotes illustrate how asking, "How is this a gift?" can shift emotions from fear to gratitude, even in parenting moments. Wrapping up with a heartfelt chat between us and Moira, discover where to connect with this inspiring mentor online, and let's celebrate the spirit of connection and mutual admiration that marks our milestone episode.
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https://www.moirakucaba.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Yeah, I want to know what shoes you have with that
fit.
Can I see the shoes?
I have socks.
I have no shoes on with thisfit because I always sit
cross-legged when I'm sitting atmy computer.
I literally just can't sit anyother way.
So I have no shoes on.
But I usually wear it with someMac Daddy spiked heels.
That's what I was wondering.
It's a few high heels on.
I was like, oh my gosh, if shehas heels on, I'm going to just
(00:29):
see you like a super fan.
It's like one of my favoriteoutfits ever.
All right, well, let's getrolling, do it.
Welcome to Now Making Moves inReal Estate.
Today we're celebrating our50th episode.
Yay, we've never missed a week.
(00:55):
We have an extraordinary guest.
She's a highly sought afterinternational speaker, thought
leader, author, mindset, mentoror master.
As the founder of the High VibeLife Company and co-founder of
the Energy Institute, she'stransforming lives and helping
high performers which we have alot of those listening today
unlock more income, impact andinfluence.
(01:17):
Known for her expertise on theimpact of energy on high
performance, she empowers womento live a high vibe life using
scientifically based techniques.
So this intro is a little bitlong, but I love it.
So I'm going to keep going Now.
The bestselling author and hostof the acclaimed the High Vibe
Life podcast, she hastransformed countless lives with
(01:40):
her vision mapping method.
Want to hear about that.
Her journey from strugglingaddict to a seven-figure CEO and
top performer in abillion-dollar company is a
testament to her exceptionalability to inspire success.
Now she has spoken to hundredsof thousands working alongside
industry giants like DeanGraziosi, brendan Bruchard, who
(02:04):
we know, like Dean Graziosi,brendan Bruchard, who we know,
and Bedros Koulian, recognizedas one of Success Magazine's
Women of Influence, which iswhere I read about you.
She's helped her clientsgenerate tens of millions of
dollars in revenue.
So you're going to want to staytuned to this episode for an
inspiring conversation that willelevate your mindset and your
(02:27):
business.
Please help, courtney, and Iwelcome Moira Kusaba to the show
.
Hi, I am so excited to be here.
I want to like jump in asyou're saying all the things.
I'm like we got to talk aboutthis and we got to talk about
that and yes, I mean I amalready lit up just with all of
those topics, obviously, and wecould go in a million different
(02:48):
directions, but I'm just honoredto be here and to be a guest on
your show and hopefully reallynot even hopefully but I know
that we're going to leave yourlisteners with a lot of
takeaways today, so I'm excitedfor this.
I don't think we could have gota more stellar guest for our
50th episode.
Well, thank you, that's a hugehonor, and congratulations to
(03:09):
you guys.
That's amazing.
Thank you, yeah, and here's thething.
Like, not only is she like justgot this crazy history, but I
was telling her when we firsthopped on here, like she's got a
solid fit on too.
I know, I love it.
I love it.
It's so cute, thank you, thankyou, thank you, thank you.
I appreciate that.
(03:29):
Ladies, let's just like a littlebit about your background
because, like, how'd you gethere?
Let's just, you know, hear alittle bit about your journey on
then and now.
Yeah, I love to share thejourney because I feel like the
biggest thing that we're upagainst a lot of times in the
entrepreneurial space is belief,right, belief in ourselves,
(03:52):
belief in the dream, belief inthese giant goals that we want
to go after, and I think weseparate ourselves from people
that are really, reallysuccessful.
You know, we find the leadersin our space that are in that
top 1% or the top 0.001%, and wewant that life and we want
those goals and we want to bedoing those things right.
But we immediately and this iswhere kind of some neuroscience
(04:15):
comes in our brain immediatelykind of finds the reasons why we
can't.
Right, it's scary to think that, and our brain's always looking
for threats and you knowanything that's going to kind of
be fearful for ourselves, right?
So we're actually designed togo well, you're probably not
going to be able to do itbecause of this or that or this
or that, or you know, she's gota bigger influence than you do,
(04:37):
she has bigger social media, shehas the background, she has the
skill set, and so if we're upagainst that, we usually have
this huge gap between where weare and where we want to go.
And that gap is really thebelief, right, it's the belief
that is needed to take theaction to get there.
And so I just really wantpeople to know that like, yes,
(04:59):
my face has been in Times Square, but my face has always also
been like face down in a ditch.
You know, not that long ago Imean, it was a while ago I've
been sober.
I just celebrated 26 years ofsobriety, but that's where I
came from, like a girl thatstruggled, you know, to the
brink of death.
I mean, I was absolutelysuicidal at the end of my
(05:22):
addiction.
I didn't know a way out.
I was using around the clock.
There was no.
You know, it wasn't like aglamorous end to my addiction,
it was as bad as you can imagine.
And so if you come, I alwayssay, like, how does that person
become the person that I amtoday?
Right, and if I can do it, Iwant you to know that you can do
(05:47):
it too.
And so I really studied almostmy own life initially to kind of
figure out.
Like at one point I was likeholy crap, like what is that?
What is happening?
How did this happen?
Like, how did I go from thereto here?
Right, because at that point Iwas mentoring a bunch of people,
like hundreds of people, and Iwas coaching them.
(06:08):
And so I needed to figure outwhat the recipe was like, what
was the recipe for that success.
And as I started to go, okay,I'm kind of figuring out exactly
what I did to achieve thismassive level.
And then I started teachingother people.
It wasn't just me, it wasperson after person after person
(06:30):
that I was coaching andmentoring that were then going
on to duplicate that successover and over and over.
So as I was coaching, I waslike, oh my gosh, we are like
massively onto something, right.
So there kind of came a formula, came up of like, okay, these
are the things that areimportant, these are the things
that we have to commit to if wereally want to succeed at that
(06:54):
crazy level that we all want tosucceed at.
I think.
Okay.
So we want to hear what thosethings are, or a few of them,
yeah, yeah, well, I think youknow and I want to go back.
I said that I got sober 26 yearsago and I'll give you a little
background too.
I'm just an entrepreneur atheart, like I was, you know, 10
years old.
Like buying candy from my mom'scanteen at the hospital she
(07:17):
worked at, and like I canremember setting the
butterfingers up, setting thehurt, like I would open up a
candy store and mark all thecandy up and sell it to my
friends.
So I've always had thatentrepreneurial spirit, that
entrepreneurial hustle.
But I would say that 10 yearsago I took that at when I was in
my mid to late thirties I'm 47now when I was around mid to
(07:40):
late thirties.
I went from that like multiplesix figure entrepreneur to like
boom, like, went from that likemultiple six-figure entrepreneur
to like boom, like 18 monthshit seven figures and keep
growing beyond and beyond andbeyond.
And so that was that window,that I was like what the heck
happened, like what justtranspired, right?
And so what I will say is thisand this is kind of a nugget I
want you to take with you isthat the next level of your
(08:03):
business is the next level ofyou, like on the inside right.
It's the next, it's the, it'slike the 2.0.
I always say it's like we'recultivating the 2.0 version of
you.
That means like better habits,better mindset, better,
everything right, a better body,better health.
And so it's that inside outjourney that, yes, I could teach
(08:25):
business all day long.
I actually I love business.
I don't love to teach business,it's just not my favorite, it
doesn't get me super excited.
But where I love to teach iswhat comes at the foundation of
business, because I can teachyou all the business strategies
to get there.
But if you don't have themindset and the habits, the
productivity part, the strategymeans absolutely nothing,
(08:50):
absolutely nothing, right, yeah.
And so there comes, like Ialways want to think about it in
three parts.
It's like, okay, we have towork on cultivating a mindset
that is completely different.
Like I will say, the mind that Ishow up with in the world today
interprets the worlddifferently than it did 15 years
ago, perceives it differently.
(09:11):
You know, today and this isjust a small example of how I've
literally rewired my mind isthat I always use this example
about.
You know, five years ago afriend of mine, an acquaintance,
came up to me and somebody thatI was kind of in a mentorship
role with, or I was mentoringher, and she had tears in her
eyes and she was kind of likewalking across this row in this
(09:32):
big, um like kind of auditoriumtowards me and I could see this
look of panic on her face andalmost tears and she was like
searching me out and I was like,oh my gosh, are you okay?
What's going on?
And she said I got laid off andI was like, oh, you did.
And like I literally was like,oh my gosh, fix your face, moira
, fix your face.
(09:53):
Because my actual reaction todayto what most people interpret
as crisis, as something horrible, as the market's down, that
this.
I don't perceive it that way,and that is the reason I've been
able to succeed at the levelI've been able to succeed at
(10:13):
right.
What is going right and what isgoing wrong is always available
to every single one of us.
What are you choosing toperceive?
I have rewired my brain to thepoint where it's almost
impossible for me to see thenegatives.
Like people have to sometimesbe like hey, do you not see this
?
I'm like, well, I guess youhave a point.
(10:34):
But like did you see all thisopportunity?
Do you see all the doors open?
Like when somebody says, youknow the market's saturated.
I'm like so no one's ever goingto succeed in this industry for
the next 500 years.
Like that's the most ridiculousthing ever.
I'll give you a perfect exampleof this and of how I believe
that most of the world perceivesthings.
(10:57):
So I was working a business.
I succeeded wildly back in theday in a network marketing
business and I had a big localteam that I had built and one of
the girls I was mentoring livesin my hometown.
And then I was also at the sameday, I had one of my people
that I was mentoring that lived3,000 miles away on the other
(11:17):
coast in California, and theyboth called me that morning and
said hey, I'm really struggling,do you have time for a phone
call?
I said, hey, I'm reallystruggling, do you have time for
a phone call?
I said absolutely.
And I lined up the phone callsback to back when I was talking
about productivity.
I was like I have a 30-minutedrive to pick up my kids from
school so I can talk to you at 2and I can talk to you at 2.15.
So I scheduled the calls.
(11:38):
They both said the exact samething, but opposites.
The first one said, hey, I justdon't think that this is ever
going to work for me, because Ilive here, where you live, where
you've built such a huge team,where it's totally saturated,
where there's just nothing forme to have here, right, like
there's not one person in thistown that hasn't worked with you
(12:00):
, and so it's never going towork for me.
And she believed that, right,we talk.
I hang up the phone, I get onthe call with the next girl that
lives 3000 miles away and shesays hey, you know, nobody out
here has ever heard of this,nobody out here has ever done
this.
There's no way I will ever besuccessful out here.
But if I lived where you live,if I could be in your town, I
(12:25):
would be successful, and I justthought this is the most perfect
example of how we see the world.
It's their perception, theirnature of this is not going to
work out for me.
That's what their brains arelooking for versus the
opportunity, right, and so wehave to learn how to condition
(12:46):
our mind.
So you guys said, like what'sthe recipe?
What are the tools?
So I actually have it just sohappens to be here.
I didn't just plan it there, itjust happens to be on my desk.
But it's called the Book ofProof and it's a journal that I
wrote, and I don't even like theword journal, because I think
it's too soft and I'm not a verysoft person.
I'm like let's freaking, goright, let's rewire your brain,
(13:07):
let's crush some massive goals.
So this is a process, though,that I believe.
If you think about working outin the morning, right, we all
understand that if we work outfor 30 or 45 minutes every
morning, our muscles are goingto grow, we're going to be in
(13:29):
shape, we're going to change ourbody over time.
Well, if you do the mental partof rewiring your brain on a
daily basis.
It's not hard.
You just put in the 10 minutesit takes and you go about your
day and what you don'tunderstand is really happening
is it's neuroplastic, right,it's neuroplasticity that's
happening.
You're rewiring, hardwiringyour brain to perceive the world
differently.
So in this process, I just haveyou read your vision.
After you've written it out, Ihave you revisit your goals on a
(13:52):
daily basis because we don'tknow them Like at the forefront
of our mind.
We have to bring them back toour attention every single day.
So it's vision goals.
And then, on a daily basis,you're looking for it's called
the book of proof.
So you're looking for actualproof that life is working for
you Because, again, the 99.99%think life is working against
(14:17):
them.
Right, it's never going to workout.
The market's down, the market'ssaturated, the this or the that
, when you start to just try toget your brain to actually find
things that are working to yourbenefit.
Perfect example Yesterday I waslining up something and I did
not mean to line up this 24-hourhelp, and I meant to.
(14:40):
Just, I was like let's do thisfor 12 hours.
And they thought I meant two12-hour help and I meant to.
Just, I was like let's do thisfor 12 hours and they thought I
meant two 12-hour shifts and Iwould never have said that when
I planned it.
So it was a miscommunication.
And then it actually ended upworking out beautifully because
I actually needed the two12-hour shifts and I was like
that seems like magical to me.
You know what I mean.
I was like there was thisbeautiful miscommunication that
(15:03):
I see as almost a miracle,versus a lot of people would
have stepped into thatconversation and gotten angry
and gotten irritated and saidyou didn't hear me, right, this
was a miscommunication, and justgone negative.
And when you're in and we'llstep just for a moment into the
energy, right.
So I believe and I teach thatthere is the spectrum right Joy
(15:28):
and love and all of thosebeautiful emotions are at the
top.
When we're kind of just boredand neutral, that's somewhere in
the middle of the spectrum, andat the bottom is fear and
desperation and depression,right.
And so you have to check inwith yourself, because it's my
belief that when we're up herein this higher frequency, we
(15:49):
attract every miscommunicationthat's gonna work in our favor.
We attract the phone call, weattract the person that says,
hey, you need to talk toCourtney, you need to talk to
Michelle.
She's the one that can do thisfor you, right?
All of these magic moments,those aren't just random,
beautiful one-time, two-timethings that happen to us when
(16:10):
you live up here, when you livein an energy and a frequency of
the world just works out in myfavor, like magic happens every
time you attract those thingsinto your life, every single
moment of every single day.
Like my whole world, my family,my friends, my coworkers,
(16:31):
everyone's always like laughingand rolling their eyes because
they're like it is insane whatworks out for Moira and I'm like
, yeah, because that's Becauseit always does, because it
always does, it always does.
But it's because I'm notinterpreting negative things as
negative, because I don'tinterpret the world that way,
right?
So there's a process here ofwhere you're rewiring your brain
(16:54):
and this is kind of the themindset work, right.
But again, it's not just softmindset work.
We're talking about rewiring,right, it's plastic that's
happening in your mind.
So there's a lot ofneuroscience there that I've
studied and I have a you knowcertification in
neuro-linguistic programming andall of that.
But then there's this otherpiece of like let's be
productive too, like we have tobe.
(17:16):
We have to kind of studyproductivity and habits, and so
one of the other questions that,on a daily basis, this asks you
is what are the three mostimportant things to do today?
And it sounds so small and sosilly, but if we all actually
woke up and got clear on whatthe three needle movers were,
(17:37):
were in our business or our life, and we did those before 10 am,
we would succeed a hundredfoldof where we are now.
Because what we're not evenconscious of is that we can
grind and work and hustle allday and not actually touch the
three most important things thatare the biggest needle movers,
(17:59):
right, and so we have tounderstand some of those
productivity pieces to reallytake it to that next level.
So I know that was a reallylong answer to your first
question.
No Great, well, you know ourreal estate agents.
I think when she was talkingabout, like all of those excuses
(18:20):
, it's like, well, I can't get alisting because I don't have
the experience and Courtney has,you know, 20 years in the
market and she's got the bulk ofthe market, so I'll never be
successful there.
I mean that's.
You could probably come up witha number of excuses, that,
really.
But how did Courtney succeed inthe beginning?
(18:41):
Like we were all exactly whereyou are, like there, if we had
used those excuses, we wouldhave never gotten there, you
know.
And so that's a mindset pieceand that's why I love this,
because it's not only rewiringyour belief in what's possible,
it's rewiring your belief inyourself, right.
Because one of the otherquestions daily questions is
(19:04):
what am I proud of myself for?
And it is amazing how hard thatcan be for some people.
I mean, I have literallycoached CEOs of you know a
hundred million dollarbusinesses that are like they
literally can't find one thingthat they can write down that
they're proud of themselves for.
And it's because we haveconditioned our brains to not
(19:27):
see that or not look for it ornot search for it.
And so people always ask methey're like how do you have so
much confidence?
Two things I do the morningwork to build the confidence.
Like I have to look at what amI proud of myself for yesterday?
What do I need to give myselfcredit for?
And if you do that 365 days ina row, you're going to start to
build confidence, right?
(19:48):
But when you go into your dayand you start executing on the
three most important things andyou start to see the world
differently.
Well, you start to achieve more.
Confidence comes from action.
Confidence doesn't come fromlistening to a podcast or
reading a book.
Confidence only comes fromaction.
It comes from achieving onelittle goal and going holy crap,
(20:10):
look what I did.
And you're giving yourselfcredit and you build that belief
so you can go a little bitfurther, and a little bit
further and a little bit further.
We did not have the confidencethat we have way back in the
beginning.
We built it brick by brickalong the way.
Right Now, this workbook thatyou're holding up for those of
our listeners that are listening, not watching, is that
(20:31):
something we can buy from yourwebsite?
Or is that?
Yeah, well, I'll just.
I'll give you guys the link.
You can easily get it on Amazon, so I'll make sure you guys
have that for sure.
I know I'm going to get acoffee.
This is right up our alley.
Yeah, you know, I hope you tellyou like.
I know it's a little personal,but something that you shared on
your podcast resonated with mebecause I remember there being a
(20:54):
moment, not that long ago, whenI was driving to Stanford
University and I was crying andI was sad and I was like, oh,
I'll get emotional just thinkingabout it.
Courtney knows my journey.
And I was sad and I was like,oh, I'll get emotional just
thinking about it, courtneyknows my journey.
But I was like really scaredand struggling and I remember
thinking in my head like whatwould I tell my daughter right
(21:15):
now, you know, and I switched itin my head of like, oh my God,
like I get to go to thisdoctor's appointment and see the
freaking best doctor in thecountry, if not the world, and
like the best equipment and thebest treatment.
And I got all excited and Ijust like flipped the script and
(21:37):
went from like this right now,like kind of tearing up, to
being like excited about myappointment.
And I know you talk about thatin your recent podcast and it is
so compelling and true Likewhat happened to me in that
moment granted, I didn't listento a podcast or I got that in my
gut of like how would I coachmy daughter in these feelings,
(22:00):
you know?
And it worked Well and I lovethat and that makes me so happy
because what I'm going to saynext is at the basis of
everything else I've shared thusfar and what you just said, and
that is, you know, the title ofthe book that's coming out.
The title of the TED Talk ishow Is this a Gift?
Because here's the reality Iwas an addict at the end of my
(22:25):
life, ready to just throw in thetowel, and at some point I
think subconsciously back then,I had to realize that that
horrible life I was living was agift, because it was so clear
to me what I didn't want to doanymore, how I didn't want to
live.
And when you have that negative,if you say, well, how is this
(22:48):
horrible tragedy a gift, itpoints you immediately into the
direction of a new life, a newvision, right?
And I've had that experience athousand times where, no matter
if it's somebody's driving slowin front of me in traffic and
I'm like about to lose it andI'm like, how is this again?
(23:09):
You know, maybe that trafficjam is slowing you down to make
that phone call to your cousinwho you haven't talked to in
forever, or something like that.
But I've also had that momentwhere I had to coach myself
because my son was diagnosedseveral years back and it was a
downward spiral of weeks andweeks and weeks.
And I can remember one morningin the shower thinking to myself
(23:32):
what would I say to myself?
What would I coach someone inright now?
And I remember rolling my eyesat myself, thinking I would say
how is this a gift?
And immediately my thought islike, how is a diagnosis a gift?
You know, it's like you'reangry and I thought the second I
asked that question, the secondI asked that question, it was a
(23:59):
180 in my life, it was acomplete 180.
And I saw things and it waslike it was like a block of
thought from God, just likepresented itself in front of me.
That was like because of this,this and this and this and this
and this, and I could not seeany of it when I was focused on
the tragedy of the diagnosis.
Right, but how is this a giftis the most powerful question
(24:21):
you can ask yourself and itapplies to every single thing,
every single thing in your life.
Yeah, I'm going to have myhusband listen to this because
literally yesterday it's soweird having this conversation
with you I said to him aboutparenting when we were talking
about our daughter.
We went on a hike yesterday.
I was like it's such a gift inthese moments where you're like
(24:42):
you know and it was funnybecause yesterday afternoon he
goes that really resonated withme, michelle, that you said this
is such a gift.
But then it's kind of biting mein the butt because we're
driving home last night fromdance at like nine o'clock and
our daughter's singing TaylorSwift, and he looks at me such a
(25:03):
gift, such a gift.
And I'm like no, it's not.
Stop, stop singing that crapright now.
No, anyway, so true, thank youso much for joining us today.
It's a pleasure.
We're honored to have had you.
I was just thinking I'm lookingat the wall behind us or
(25:24):
recording, and I think we'regoing to have to you.
I was just thinking I'm lookingat the wall behind us, we're
recording and I think we'regoing to have to put it there.
It's such a big piece.
So we remind ourselves hey,some of the takeaways from this
I've had today.
I'm going to like get a videoof my husband Literally
yesterday.
That was like the theme of ourday is it's a gift and he was
like it's so true, it's like youjust got to look at like the
(25:48):
hour and a half drive to this orthe.
You know, all of these things,this is a gift, all of this.
This is just like a preciousblessing and precious gift, and
sometimes it resonates withpeople and sometimes it doesn't.
But, yes, absolutely.
But if you can ask yourself that, if you can start to just
condition yourself because youknow, one of my favorite thought
leaders is Robin Sharma and healways talks about brain tattoos
(26:09):
just those mantras, thosethings that in those moments you
just kind of pull out of yourpocket and they work and they
apply, and that is the one Ihope your listeners walk away
with, because if you can just,in any moment of any negativity,
choose to ask that question, itis the most empowering thing
(26:31):
you can do.
And you're literally it'salmost like your brain's on this
downward spiral loop, that itgets stuck on in the negativity,
and the second you ask thatquestion, it's like it like
spins off into a differentdirection, into a positive loop
that allows you to findsolutions and blessings and
magical moments that when you'restuck on that other loop, you
(26:54):
just can't see.
So, yeah, I hope that you guystake that and just run with it.
Oh, yeah, we will.
Yeah, that's great.
Thank you so much.
Again, you want to tell ourlisteners where they can find
you?
Yes, I always say it's hard andeasy at the same time.
So, moira Cassaba.
So I'm sure they'll have how tospell that somewhere, but
that's where you can find meeverywhere on YouTube
(27:16):
moiracassabacom Instagrams, youknow, at Moira Cassaba.
So everything's just MoiraCassaba.
So so, everything's just MoiraCassava.
So it's super easy, great.
Well, thank you, moira.
We so appreciate your time andyou've been such a gift for us
today.
We'll meet you at some point.
I just know it.
Yes, for sure.
Thank you guys so much forhaving me.
(27:36):
This truly has been such ablessing.
Bye you.
Yeah, I want to know what shoes you have with that
fit.
Can I see the shoes?
I have socks.
I have no shoes on with thisfit because I always sit
cross-legged when I'm sitting atmy computer.
I literally just can't sit anyother way.
So I have no shoes on.
But I usually wear it with someMac Daddy spiked heels.
That's what I was wondering.
It's a few high heels on.
I was like, oh my gosh, if shehas heels on, I'm going to just
(00:29):
see you like a super fan.
It's like one of my favoriteoutfits ever.
All right, well, let's getrolling, do it.
Welcome to Now Making Moves inReal Estate.
Today we're celebrating our50th episode.
Yay, we've never missed a week.
(00:55):
We have an extraordinary guest.
She's a highly sought afterinternational speaker, thought
leader, author, mindset, mentoror master.
As the founder of the High VibeLife Company and co-founder of
the Energy Institute, she'stransforming lives and helping
high performers which we have alot of those listening today
unlock more income, impact andinfluence.
(01:17):
Known for her expertise on theimpact of energy on high
performance, she empowers womento live a high vibe life using
scientifically based techniques.
So this intro is a little bitlong, but I love it.
So I'm going to keep going Now.
The bestselling author and hostof the acclaimed the High Vibe
Life podcast, she hastransformed countless lives with
(01:40):
her vision mapping method.
Want to hear about that.
Her journey from strugglingaddict to a seven-figure CEO and
top performer in abillion-dollar company is a
testament to her exceptionalability to inspire success.
Now she has spoken to hundredsof thousands working alongside
industry giants like DeanGraziosi, brendan Bruchard, who
(02:04):
we know, like Dean Graziosi,brendan Bruchard, who we know,
and Bedros Koulian, recognizedas one of Success Magazine's
Women of Influence, which iswhere I read about you.
She's helped her clientsgenerate tens of millions of
dollars in revenue.
So you're going to want to staytuned to this episode for an
inspiring conversation that willelevate your mindset and your
(02:27):
business.
Please help, courtney, and Iwelcome Moira Kusaba to the show
.
Hi, I am so excited to be here.
I want to like jump in asyou're saying all the things.
I'm like we got to talk aboutthis and we got to talk about
that and yes, I mean I amalready lit up just with all of
those topics, obviously, and wecould go in a million different
(02:48):
directions, but I'm just honoredto be here and to be a guest on
your show and hopefully reallynot even hopefully but I know
that we're going to leave yourlisteners with a lot of
takeaways today, so I'm excitedfor this.
I don't think we could have gota more stellar guest for our
50th episode.
Well, thank you, that's a hugehonor, and congratulations to
(03:09):
you guys.
That's amazing.
Thank you, yeah, and here's thething.
Like, not only is she like justgot this crazy history, but I
was telling her when we firsthopped on here, like she's got a
solid fit on too.
I know, I love it.
I love it.
It's so cute, thank you, thankyou, thank you, thank you.
I appreciate that.
(03:29):
Ladies, let's just like a littlebit about your background
because, like, how'd you gethere?
Let's just, you know, hear alittle bit about your journey on
then and now.
Yeah, I love to share thejourney because I feel like the
biggest thing that we're upagainst a lot of times in the
entrepreneurial space is belief,right, belief in ourselves,
(03:52):
belief in the dream, belief inthese giant goals that we want
to go after, and I think weseparate ourselves from people
that are really, reallysuccessful.
You know, we find the leadersin our space that are in that
top 1% or the top 0.001%, and wewant that life and we want
those goals and we want to bedoing those things right.
But we immediately and this iswhere kind of some neuroscience
(04:15):
comes in our brain immediatelykind of finds the reasons why we
can't.
Right, it's scary to think that, and our brain's always looking
for threats and you knowanything that's going to kind of
be fearful for ourselves, right?
So we're actually designed togo well, you're probably not
going to be able to do itbecause of this or that or this
or that, or you know, she's gota bigger influence than you do,
(04:37):
she has bigger social media, shehas the background, she has the
skill set, and so if we're upagainst that, we usually have
this huge gap between where weare and where we want to go.
And that gap is really thebelief, right, it's the belief
that is needed to take theaction to get there.
And so I just really wantpeople to know that like, yes,
(04:59):
my face has been in Times Square, but my face has always also
been like face down in a ditch.
You know, not that long ago Imean, it was a while ago I've
been sober.
I just celebrated 26 years ofsobriety, but that's where I
came from, like a girl thatstruggled, you know, to the
brink of death.
I mean, I was absolutelysuicidal at the end of my
(05:22):
addiction.
I didn't know a way out.
I was using around the clock.
There was no.
You know, it wasn't like aglamorous end to my addiction,
it was as bad as you can imagine.
And so if you come, I alwayssay, like, how does that person
become the person that I amtoday?
Right, and if I can do it, Iwant you to know that you can do
(05:47):
it too.
And so I really studied almostmy own life initially to kind of
figure out.
Like at one point I was likeholy crap, like what is that?
What is happening?
How did this happen?
Like, how did I go from thereto here?
Right, because at that point Iwas mentoring a bunch of people,
like hundreds of people, and Iwas coaching them.
(06:08):
And so I needed to figure outwhat the recipe was like, what
was the recipe for that success.
And as I started to go, okay,I'm kind of figuring out exactly
what I did to achieve thismassive level.
And then I started teachingother people.
It wasn't just me, it wasperson after person after person
(06:30):
that I was coaching andmentoring that were then going
on to duplicate that successover and over and over.
So as I was coaching, I waslike, oh my gosh, we are like
massively onto something, right.
So there kind of came a formula, came up of like, okay, these
are the things that areimportant, these are the things
that we have to commit to if wereally want to succeed at that
(06:54):
crazy level that we all want tosucceed at.
I think.
Okay.
So we want to hear what thosethings are, or a few of them,
yeah, yeah, well, I think youknow and I want to go back.
I said that I got sober 26 yearsago and I'll give you a little
background too.
I'm just an entrepreneur atheart, like I was, you know, 10
years old.
Like buying candy from my mom'scanteen at the hospital she
(07:17):
worked at, and like I canremember setting the
butterfingers up, setting thehurt, like I would open up a
candy store and mark all thecandy up and sell it to my
friends.
So I've always had thatentrepreneurial spirit, that
entrepreneurial hustle.
But I would say that 10 yearsago I took that at when I was in
my mid to late thirties I'm 47now when I was around mid to
(07:40):
late thirties.
I went from that like multiplesix figure entrepreneur to like
boom, like, went from that likemultiple six-figure entrepreneur
to like boom, like 18 monthshit seven figures and keep
growing beyond and beyond andbeyond.
And so that was that window,that I was like what the heck
happened, like what justtranspired, right?
And so what I will say is thisand this is kind of a nugget I
want you to take with you isthat the next level of your
(08:03):
business is the next level ofyou, like on the inside right.
It's the next, it's the, it'slike the 2.0.
I always say it's like we'recultivating the 2.0 version of
you.
That means like better habits,better mindset, better,
everything right, a better body,better health.
And so it's that inside outjourney that, yes, I could teach
(08:25):
business all day long.
I actually I love business.
I don't love to teach business,it's just not my favorite, it
doesn't get me super excited.
But where I love to teach iswhat comes at the foundation of
business, because I can teachyou all the business strategies
to get there.
But if you don't have themindset and the habits, the
productivity part, the strategymeans absolutely nothing,
(08:50):
absolutely nothing, right, yeah.
And so there comes, like Ialways want to think about it in
three parts.
It's like, okay, we have towork on cultivating a mindset
that is completely different.
Like I will say, the mind that Ishow up with in the world today
interprets the worlddifferently than it did 15 years
ago, perceives it differently.
(09:11):
You know, today and this isjust a small example of how I've
literally rewired my mind isthat I always use this example
about.
You know, five years ago afriend of mine, an acquaintance,
came up to me and somebody thatI was kind of in a mentorship
role with, or I was mentoringher, and she had tears in her
eyes and she was kind of likewalking across this row in this
(09:32):
big, um like kind of auditoriumtowards me and I could see this
look of panic on her face andalmost tears and she was like
searching me out and I was like,oh my gosh, are you okay?
What's going on?
And she said I got laid off andI was like, oh, you did.
And like I literally was like,oh my gosh, fix your face, moira
, fix your face.
(09:53):
Because my actual reaction todayto what most people interpret
as crisis, as something horrible, as the market's down, that
this.
I don't perceive it that way,and that is the reason I've been
able to succeed at the levelI've been able to succeed at
(10:13):
right.
What is going right and what isgoing wrong is always available
to every single one of us.
What are you choosing toperceive?
I have rewired my brain to thepoint where it's almost
impossible for me to see thenegatives.
Like people have to sometimesbe like hey, do you not see this
?
I'm like, well, I guess youhave a point.
(10:34):
But like did you see all thisopportunity?
Do you see all the doors open?
Like when somebody says, youknow the market's saturated.
I'm like so no one's ever goingto succeed in this industry for
the next 500 years.
Like that's the most ridiculousthing ever.
I'll give you a perfect exampleof this and of how I believe
that most of the world perceivesthings.
(10:57):
So I was working a business.
I succeeded wildly back in theday in a network marketing
business and I had a big localteam that I had built and one of
the girls I was mentoring livesin my hometown.
And then I was also at the sameday, I had one of my people
that I was mentoring that lived3,000 miles away on the other
(11:17):
coast in California, and theyboth called me that morning and
said hey, I'm really struggling,do you have time for a phone
call?
I said, hey, I'm reallystruggling, do you have time for
a phone call?
I said absolutely.
And I lined up the phone callsback to back when I was talking
about productivity.
I was like I have a 30-minutedrive to pick up my kids from
school so I can talk to you at 2and I can talk to you at 2.15.
So I scheduled the calls.
(11:38):
They both said the exact samething, but opposites.
The first one said, hey, I justdon't think that this is ever
going to work for me, because Ilive here, where you live, where
you've built such a huge team,where it's totally saturated,
where there's just nothing forme to have here, right, like
there's not one person in thistown that hasn't worked with you
(12:00):
, and so it's never going towork for me.
And she believed that, right,we talk.
I hang up the phone, I get onthe call with the next girl that
lives 3000 miles away and shesays hey, you know, nobody out
here has ever heard of this,nobody out here has ever done
this.
There's no way I will ever besuccessful out here.
But if I lived where you live,if I could be in your town, I
(12:25):
would be successful, and I justthought this is the most perfect
example of how we see the world.
It's their perception, theirnature of this is not going to
work out for me.
That's what their brains arelooking for versus the
opportunity, right, and so wehave to learn how to condition
(12:46):
our mind.
So you guys said, like what'sthe recipe?
What are the tools?
So I actually have it just sohappens to be here.
I didn't just plan it there, itjust happens to be on my desk.
But it's called the Book ofProof and it's a journal that I
wrote, and I don't even like theword journal, because I think
it's too soft and I'm not a verysoft person.
I'm like let's freaking, goright, let's rewire your brain,
(13:07):
let's crush some massive goals.
So this is a process, though,that I believe.
If you think about working outin the morning, right, we all
understand that if we work outfor 30 or 45 minutes every
morning, our muscles are goingto grow, we're going to be in
(13:29):
shape, we're going to change ourbody over time.
Well, if you do the mental partof rewiring your brain on a
daily basis.
It's not hard.
You just put in the 10 minutesit takes and you go about your
day and what you don'tunderstand is really happening
is it's neuroplastic, right,it's neuroplasticity that's
happening.
You're rewiring, hardwiringyour brain to perceive the world
differently.
So in this process, I just haveyou read your vision.
After you've written it out, Ihave you revisit your goals on a
(13:52):
daily basis because we don'tknow them Like at the forefront
of our mind.
We have to bring them back toour attention every single day.
So it's vision goals.
And then, on a daily basis,you're looking for it's called
the book of proof.
So you're looking for actualproof that life is working for
you Because, again, the 99.99%think life is working against
(14:17):
them.
Right, it's never going to workout.
The market's down, the market'ssaturated, the this or the that
, when you start to just try toget your brain to actually find
things that are working to yourbenefit.
Perfect example Yesterday I waslining up something and I did
not mean to line up this 24-hourhelp, and I meant to.
(14:40):
Just, I was like let's do thisfor 12 hours.
And they thought I meant two12-hour help and I meant to.
Just, I was like let's do thisfor 12 hours and they thought I
meant two 12-hour shifts and Iwould never have said that when
I planned it.
So it was a miscommunication.
And then it actually ended upworking out beautifully because
I actually needed the two12-hour shifts and I was like
that seems like magical to me.
You know what I mean.
I was like there was thisbeautiful miscommunication that
(15:03):
I see as almost a miracle,versus a lot of people would
have stepped into thatconversation and gotten angry
and gotten irritated and saidyou didn't hear me, right, this
was a miscommunication, and justgone negative.
And when you're in and we'llstep just for a moment into the
energy, right.
So I believe and I teach thatthere is the spectrum right Joy
(15:28):
and love and all of thosebeautiful emotions are at the
top.
When we're kind of just boredand neutral, that's somewhere in
the middle of the spectrum, andat the bottom is fear and
desperation and depression,right.
And so you have to check inwith yourself, because it's my
belief that when we're up herein this higher frequency, we
(15:49):
attract every miscommunicationthat's gonna work in our favor.
We attract the phone call, weattract the person that says,
hey, you need to talk toCourtney, you need to talk to
Michelle.
She's the one that can do thisfor you, right?
All of these magic moments,those aren't just random,
beautiful one-time, two-timethings that happen to us when
(16:10):
you live up here, when you livein an energy and a frequency of
the world just works out in myfavor, like magic happens every
time you attract those thingsinto your life, every single
moment of every single day.
Like my whole world, my family,my friends, my coworkers,
(16:31):
everyone's always like laughingand rolling their eyes because
they're like it is insane whatworks out for Moira and I'm like
, yeah, because that's Becauseit always does, because it
always does, it always does.
But it's because I'm notinterpreting negative things as
negative, because I don'tinterpret the world that way,
right?
So there's a process here ofwhere you're rewiring your brain
(16:54):
and this is kind of the themindset work, right.
But again, it's not just softmindset work.
We're talking about rewiring,right, it's plastic that's
happening in your mind.
So there's a lot ofneuroscience there that I've
studied and I have a you knowcertification in
neuro-linguistic programming andall of that.
But then there's this otherpiece of like let's be
productive too, like we have tobe.
(17:16):
We have to kind of studyproductivity and habits, and so
one of the other questions that,on a daily basis, this asks you
is what are the three mostimportant things to do today?
And it sounds so small and sosilly, but if we all actually
woke up and got clear on whatthe three needle movers were,
(17:37):
were in our business or our life, and we did those before 10 am,
we would succeed a hundredfoldof where we are now.
Because what we're not evenconscious of is that we can
grind and work and hustle allday and not actually touch the
three most important things thatare the biggest needle movers,
(17:59):
right, and so we have tounderstand some of those
productivity pieces to reallytake it to that next level.
So I know that was a reallylong answer to your first
question.
No Great, well, you know ourreal estate agents.
I think when she was talkingabout, like all of those excuses
(18:20):
, it's like, well, I can't get alisting because I don't have
the experience and Courtney has,you know, 20 years in the
market and she's got the bulk ofthe market, so I'll never be
successful there.
I mean that's.
You could probably come up witha number of excuses, that,
really.
But how did Courtney succeed inthe beginning?
(18:41):
Like we were all exactly whereyou are, like there, if we had
used those excuses, we wouldhave never gotten there, you
know.
And so that's a mindset pieceand that's why I love this,
because it's not only rewiringyour belief in what's possible,
it's rewiring your belief inyourself, right.
Because one of the otherquestions daily questions is
(19:04):
what am I proud of myself for?
And it is amazing how hard thatcan be for some people.
I mean, I have literallycoached CEOs of you know a
hundred million dollarbusinesses that are like they
literally can't find one thingthat they can write down that
they're proud of themselves for.
And it's because we haveconditioned our brains to not
(19:27):
see that or not look for it ornot search for it.
And so people always ask methey're like how do you have so
much confidence?
Two things I do the morningwork to build the confidence.
Like I have to look at what amI proud of myself for yesterday?
What do I need to give myselfcredit for?
And if you do that 365 days ina row, you're going to start to
build confidence, right?
(19:48):
But when you go into your dayand you start executing on the
three most important things andyou start to see the world
differently.
Well, you start to achieve more.
Confidence comes from action.
Confidence doesn't come fromlistening to a podcast or
reading a book.
Confidence only comes fromaction.
It comes from achieving onelittle goal and going holy crap,
(20:10):
look what I did.
And you're giving yourselfcredit and you build that belief
so you can go a little bitfurther, and a little bit
further and a little bit further.
We did not have the confidencethat we have way back in the
beginning.
We built it brick by brickalong the way.
Right Now, this workbook thatyou're holding up for those of
our listeners that are listening, not watching, is that
(20:31):
something we can buy from yourwebsite?
Or is that?
Yeah, well, I'll just.
I'll give you guys the link.
You can easily get it on Amazon, so I'll make sure you guys
have that for sure.
I know I'm going to get acoffee.
This is right up our alley.
Yeah, you know, I hope you tellyou like.
I know it's a little personal,but something that you shared on
your podcast resonated with mebecause I remember there being a
(20:54):
moment, not that long ago, whenI was driving to Stanford
University and I was crying andI was sad and I was like, oh,
I'll get emotional just thinkingabout it.
Courtney knows my journey.
And I was sad and I was like,oh, I'll get emotional just
thinking about it, courtneyknows my journey.
But I was like really scaredand struggling and I remember
thinking in my head like whatwould I tell my daughter right
(21:15):
now, you know, and I switched itin my head of like, oh my God,
like I get to go to thisdoctor's appointment and see the
freaking best doctor in thecountry, if not the world, and
like the best equipment and thebest treatment.
And I got all excited and Ijust like flipped the script and
(21:37):
went from like this right now,like kind of tearing up, to
being like excited about myappointment.
And I know you talk about thatin your recent podcast and it is
so compelling and true Likewhat happened to me in that
moment granted, I didn't listento a podcast or I got that in my
gut of like how would I coachmy daughter in these feelings,
(22:00):
you know?
And it worked Well and I lovethat and that makes me so happy
because what I'm going to saynext is at the basis of
everything else I've shared thusfar and what you just said, and
that is, you know, the title ofthe book that's coming out.
The title of the TED Talk ishow Is this a Gift?
Because here's the reality Iwas an addict at the end of my
(22:25):
life, ready to just throw in thetowel, and at some point I
think subconsciously back then,I had to realize that that
horrible life I was living was agift, because it was so clear
to me what I didn't want to doanymore, how I didn't want to
live.
And when you have that negative,if you say, well, how is this
(22:48):
horrible tragedy a gift, itpoints you immediately into the
direction of a new life, a newvision, right?
And I've had that experience athousand times where, no matter
if it's somebody's driving slowin front of me in traffic and
I'm like about to lose it andI'm like, how is this again?
(23:09):
You know, maybe that trafficjam is slowing you down to make
that phone call to your cousinwho you haven't talked to in
forever, or something like that.
But I've also had that momentwhere I had to coach myself
because my son was diagnosedseveral years back and it was a
downward spiral of weeks andweeks and weeks.
And I can remember one morningin the shower thinking to myself
(23:32):
what would I say to myself?
What would I coach someone inright now?
And I remember rolling my eyesat myself, thinking I would say
how is this a gift?
And immediately my thought islike, how is a diagnosis a gift?
You know, it's like you'reangry and I thought the second I
asked that question, the secondI asked that question, it was a
(23:59):
180 in my life, it was acomplete 180.
And I saw things and it waslike it was like a block of
thought from God, just likepresented itself in front of me.
That was like because of this,this and this and this and this
and this, and I could not seeany of it when I was focused on
the tragedy of the diagnosis.
Right, but how is this a giftis the most powerful question
(24:21):
you can ask yourself and itapplies to every single thing,
every single thing in your life.
Yeah, I'm going to have myhusband listen to this because
literally yesterday it's soweird having this conversation
with you I said to him aboutparenting when we were talking
about our daughter.
We went on a hike yesterday.
I was like it's such a gift inthese moments where you're like
(24:42):
you know and it was funnybecause yesterday afternoon he
goes that really resonated withme, michelle, that you said this
is such a gift.
But then it's kind of biting mein the butt because we're
driving home last night fromdance at like nine o'clock and
our daughter's singing TaylorSwift, and he looks at me such a
(25:03):
gift, such a gift.
And I'm like no, it's not.
Stop, stop singing that crapright now.
No, anyway, so true, thank youso much for joining us today.
It's a pleasure.
We're honored to have had you.
I was just thinking I'm lookingat the wall behind us or
(25:24):
recording, and I think we'regoing to have to you.
I was just thinking I'm lookingat the wall behind us, we're
recording and I think we'regoing to have to put it there.
It's such a big piece.
So we remind ourselves hey,some of the takeaways from this
I've had today.
I'm going to like get a videoof my husband Literally
yesterday.
That was like the theme of ourday is it's a gift and he was
like it's so true, it's like youjust got to look at like the
(25:48):
hour and a half drive to this orthe.
You know, all of these things,this is a gift, all of this.
This is just like a preciousblessing and precious gift, and
sometimes it resonates withpeople and sometimes it doesn't.
But, yes, absolutely.
But if you can ask yourself that, if you can start to just
condition yourself because youknow, one of my favorite thought
leaders is Robin Sharma and healways talks about brain tattoos
(26:09):
just those mantras, thosethings that in those moments you
just kind of pull out of yourpocket and they work and they
apply, and that is the one Ihope your listeners walk away
with, because if you can just,in any moment of any negativity,
choose to ask that question, itis the most empowering thing
(26:31):
you can do.
And you're literally it'salmost like your brain's on this
downward spiral loop, that itgets stuck on in the negativity,
and the second you ask thatquestion, it's like it like
spins off into a differentdirection, into a positive loop
that allows you to findsolutions and blessings and
magical moments that when you'restuck on that other loop, you
(26:54):
just can't see.
So, yeah, I hope that you guystake that and just run with it.
Oh, yeah, we will.
Yeah, that's great.
Thank you so much.
Again, you want to tell ourlisteners where they can find
you?
Yes, I always say it's hard andeasy at the same time.
So, moira Cassaba.
So I'm sure they'll have how tospell that somewhere, but
that's where you can find meeverywhere on YouTube
(27:16):
moiracassabacom Instagrams, youknow, at Moira Cassaba.
So everything's just MoiraCassaba.
So so, everything's just MoiraCassava.
So it's super easy, great.
Well, thank you, moira.
We so appreciate your time andyou've been such a gift for us
today.
We'll meet you at some point.
I just know it.
Yes, for sure.
Thank you guys so much forhaving me.
(27:36):
This truly has been such ablessing.
Bye you.
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