Two guys who started an ice cream business in Burlington Vermont turned it into one of the world's most popular and most successful brands, Ben & Jerry's.
in this 1994 interview former Ben & Jerry's CEO Fred "Chico" lager provides the "inside scoop" on how the company was built.
Get your copy of Ben & Jerry's: The Inside Scoop by Fred “Chico” LagerAs an Amazon Associate, Now I've Heard Everything earns from qualifying purchases.
You may also enjoy my interviews with Wally Amos and Frances & Ginger Park
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