The hardest part about starting a business is…starting. At least that’s according to what many of you have told me.
You have these amazing ideas and business concepts but actually starting them is where a fair few of you are apparently getting stuck.
With it being a new year it’s the perfect time to start about starting that business you have always talked about and because I hear that the starting point is so hard for so many of you, I have created my favourite 10 steps to starting your own business.
Don’t worry about the order of these steps, just know that every time you take one of them, you increase your own confidence to take the next.
In this episode I share:
- What exactly is a ‘vision and purpose” and how to set them
- How to figure out who exactly your business idea is talking to
- The difference between demographics and target audiences
- The importance of looking at your market before starting your business
- How to create a difference between your competitors
- What ‘market fit’ is and why your product can fail if you don’t have it
- What should actually go into your business plan and how to make one
- What not to include in your business plan
- The best process for coming up with a business name
- What to do to set up your business name
- The money suck traps to avoid when setting up your business name
- How to finance your business
- Why you need to build support around you
- Whether you should have a board for your start up
Key Quotes:
“I want you to create your core audience. The person who will take the least amount of convincing to buy your product.”
“There is absolutely no point in doing something if the market is so jammed full no one will hear anything you say.”
“There's lots of naming generators out there I think they're all pretty shit but they might spark something in your mind.”
“You cannot build a start-up on your own.”
You can get involved with the podcast online:
Find our full podcast plus our sister podcast via the website here: https://www.briannewest.com/podcast
You can follow me on socials on the below accounts.
Instagram: https://www.instagram.com/briannemwest/
Tiktok: https://www.tiktok.com/@briannemwest
Linkedin: https://www.linkedin.com/in/briannemwest/
For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Law & Order: Criminal Justice System - Season 1 & Season 2
Season Two Out Now! Law & Order: Criminal Justice System tells the real stories behind the landmark cases that have shaped how the most dangerous and influential criminals in America are prosecuted. In its second season, the series tackles the threat of terrorism in the United States. From the rise of extremist political groups in the 60s to domestic lone wolves in the modern day, we explore how organizations like the FBI and Joint Terrorism Take Force have evolved to fight back against a multitude of terrorist threats.