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May 18, 2025 19 mins

Fast beauty may look pretty on the surface, but there is a massive catch; the real cost of keeping up with these ever-changing trends, to people and planet.

I'm having a chat about the not-so-pretty side of fast beauty – from the piles of plastic packaging to the pressure on our planet. I've got some stats that might just make you rethink that next 'must-have' beauty buy. But don't worry I do get it, and there are ways to buy beauty products you love, without so much impact. It's about finding that sweet spot between staying trendy and being a true kaitiaki.

In this episode I talk about:

  • What fast beauty is and how it took over the industry
  • How social media fuels trend cycles and overconsumption
  • The environmental impact of beauty packaging and waste
  • Why “natural” doesn’t always mean sustainable
  • The hidden water and resource footprint behind beauty products
  • What fast beauty means for ethics, labour, and ingredient sourcing
  • The difference between cruelty-free and vegan (and why it matters)
  • Why we buy more than we use - and what that really costs
  • What to look for in truly sustainable beauty brands
  • How to shift your routine without giving up what you love
  • The one thing you can focus on to make your beauty routine more ethical
  • Why your spending power matters more than you think

Find our full podcast via the website here: https://www.nowthatswhaticall.com/

Instagram: https://www.instagram.com/nowthatswhaticallgreen/

You can follow me on socials on the below accounts.

Instagram: https://www.instagram.com/briannemwest/

TikTok: https://www.tiktok.com/@briannemwest

LinkedIn: https://www.linkedin.com/in/briannemwest/

For our latest big project, find out more about Incrediballs here: https://incrediballs.com/

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