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June 26, 2025 21 mins

You reckon you’re immune to propaganda and disinformation, right? A critical thinker who sees through the rubbish.

I thought the same - until I realised I’m way more likely to believe something if it backs up what I already think.

That’s not a personal flaw. It’s how we’re all wired. But we need to get better at spotting it, because it’s fuelling polarisation and making it harder to have real conversations with people we disagree with.

And with AI making it even harder to tell what’s real, it’s only going to get trickier.

If we want to tackle big issues together, we’ve got to become more sceptical, more media literate, and better at asking:

Where’s the evidence? What’s the source? Is there consensus?

This episode is designed to help you do exactly that - understand and analyse the information out there.

In this episode I talk about:

  • What confirmation bias actually is
  • A proper breakdown of propaganda, misinformation, and disinformation
  • How extremist disinformation groups take hold
  • Real examples of how disinformation can (and does) cost lives
  • How it delays action on the things that matter most
  • What to look for when spotting disinformation
  • The six main tactics companies and governments use to spread it
  • And how we can start pushing back


Giveaway! This week, we're giving away copies of Six Conversations We’re Scared to Have by Deborah Francis White - a practical guide to having honest and respectful discussions on tough topics like politics, climate, and social issues. Join me over on Instagram to enter.


Find our full podcast via the website here: https://www.nowthatswhaticall.com/

Instagram: https://www.instagram.com/nowthatswhaticallgreen/

You can follow me on socials on the below accounts.

Instagram: https://www.instagram.com/briannemwest/

TikTok: https://www.tiktok.com/@briannemwest

LinkedIn: https://www.linkedin.com/in/briannemwest/

For our latest big project, find out more about Incrediballs here: https://incrediballs.com/

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