Creating marketing strategy through brand collaborations with Elaine Kinney

Hello Now What Show Listeners! I am your host, Amber Christian, Editor of Handmade Seller Magazine. Today we welcome Elaine Kinney to the show from White Pine Bath Brew! Elaine has built her niche through brand collaborations with breweries. She makes soap using excess beer from local craft breweries in Maine. Listen in as she shares her journey from starting to make beer soap through the evolution to collaborating with local craft breweries. Learn how these collaborations make her go-to-market strategy easier for her business. She shares words of encouragement for others that are considering collaborating with brands as part of their artisan business strategy. Timestamps: 00:00 - 03:37 Intro and Learning to make soap from beer 03:38- 08:41 Collaborating with Breweries to make soap products 08:42- 12:47 How behind the scenes at breweries simplifies social media creation for Elaine’s business 12:48- 15:18 Elaine shares words of wisdom and encouragement for collaborating with brands. We also want to give a special shoutout to our season sponsor goimagine! Goimagine is focused on building the maker community through a handmade marketplace, maker business education, custom websites and a social app designed for artists called Maker Circle. The goimagine community includes thousands of handmade business owners throughout the United States passionate about growing a handmade platform dedicated to quality handmade items while focusing on social good that's helping children in need. Check them out at https://www.goimagine.com Want to learn more about Elaine’s business? Here is where to learn more: Website: https://whitepinebathbrew.com/ Instagram: https://www.instagram.com/whitepinebathbrew/ Facebook: https://www.facebook.com/whitepinebathbrew/ YouTube: https://www.youtube.com/channel/UC7YTjO5pVuXcVlZsMUHkcAw TikTok:https://www.tiktok.com/@whitepinebathbrew Pinterest: ttps://www.pinterest.com/whitepinebathbrew/ Want to read more great content on running an artisan business? Sign up here to get a free sample of Handmade Seller Magazine. Want to record your own podcast? We use Zencstr for all our recordings- check it out here via our affiliate link.