The Firm Tech Revolution: Transforming Men’s Sexual Health with Dr. Elliot Justin

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Episode Transcript

Speaker 1 (00:04):
What's been interesting about this for me is
that you know my background.
I'm an emergency medicinedoctor.
Most of my experience tillabout 10 years ago was in
service healthcare services.
So this is you know.
This has evolved everythingfrom design, manufacturing,
software, hardware, developing,research, social media,

(00:25):
marketing, conventions.
It's been much bigger and muchmore complicated and, frankly, a
real fun work of abilities.

Speaker 2 (00:33):
Absolutely, the focus being on hardware.
Well, things are looking uptonight.
Good evening and welcome toanother episode of Nurse
Maureen's Health Show Podcast.
I'm Maureen McGrath.
I'm a registered nurse, nurse,continence advisor and sexual
health educator.
We're talking about one of myfavorite subjects tonight, and
hopefully yours, and that'sbasically sex.

(00:54):
But a lot of people haveproblems with sex and tonight
we're going to address a verycommon medical condition that
affects men erectile dysfunction.
Erectile dysfunction is theinability to attain and or
maintain an erection adequatefor penetrative sex.
One company, firmtech, isrevolutionizing men's sexual

(01:14):
health with smart technology.
It was only a matter of time.
Joining me on the line todiscuss this is the CEO at
FirmTech, dr Elliot Justin.
He's a medical doctor and thefounder at FirmTech.
Good evening, dr Elliot.
How are you?

Speaker 1 (01:29):
Thanks, maureen.
It's great to be here and I'dlike to go back to something you
just said because it's reallyimportant.
You gave the definition oferectile dysfunction and I'm
trying to change the way inwhich that is used.
So I, you know, I'm 72 yearsold and back in the 70s, early
on my medical career, women werestill being described as

(01:51):
hysteric and orgasmic and frigid.
And then the feministsbasically we're not going to use
those words anymore because alot of these, the problems that
women are experiencing, can beaddressed and we shouldn't
characterize people sonegatively.
But we still do that for men.
Men are, you know, limp-dicked,they got ED, and I think that

(02:12):
the word dysfunction should bereserved for the men who can't
attain an erection or struggleto attain an erection, because
those men need the attention ofa cardiologist or urologist to
figure out what's going on.
But for men who get an erectionand lose it, which is a much
more common problem they can'tsustain an erection.
It's a problem.
I mean, it's not.
Is it dysfunction?
Maybe, maybe not, and I reallywould like us to start talking

(02:32):
about it as a problem ratherthan as dysfunction, because all
men excuse me, go ahead.

Speaker 2 (02:37):
Oh no, I was going to say I really appreciate that,
because that's the issue.
Men will say, or their partners, partners will say to me, or
spouses or wives will say youknow, well, my partner can get
an erection.
He doesn't have erectiledysfunction as they know it.
But they'll say but he justcan't keep it, but that's the
problem.

Speaker 1 (02:55):
Yeah, well, that's what we're doing.
It's been so exciting becausewe figured it out.
You know what?
We have a database of 71,000erections.
Now this is the largest dickdatabase in the world and the
previous understanding about aretinal dysfunction came out of
the use of the device.
Reply familiar with the rigidscan.
It's really falling out offavor.

(03:16):
Look like something drFrankenstein were test your
penis.
You have to be in a lab.
I had to sleep.
I had to sleep without lookingat, without moving, because have
these wires coming out, comingout of you?
And our database is showingthat the conventional wisdom
about erectile dysfunction iswrong.
And let's just get back to theword again.
A lot of men are too proud toeven talk about it.
The word puts them off.

(03:36):
So you know, we're all on theroad, men and women.
We're all on the road fromfitness to dysfunction, sexual
fitness to sexual dysfunction.
In time it'll, it'll get, allof us, probably.
But we all would like to knowwhere are we on that road?
Because we'd like to make likea press the press the brakes,

(03:58):
ideally, and ideally we'd liketo make a u-turn and go back and
reverse, whatever our problemsare, but without data we don't
know where we are.

Speaker 2 (04:10):
In that dick database that you have, which you so
eloquently described, is that71,000 good erections, or what
men believe are erections?

Speaker 1 (04:24):
Well, you can't fool a machine.
You might be able to fool yourpartner once or twice but you
can't moan to it, you can't puton, basically, what we've done,
as you know, marines, we'veembedded sensors into an
erection ring and created theworld's first smart cock ring
real smart and wearable formen's sexual health.
You can't lie to health.
You can't lie to it.

(04:45):
You can't say, oh, I feel sogreat.

Speaker 2 (04:48):
No, you can't, but I know women who have faked an
orgasm with a sex toy.
So anyway, moving on from there, what inspired you to create a
device that tracks erectilefunction and what key problem
are you solving?

Speaker 1 (05:01):
Sure, Well, I wasn't thinking about this.
That's about three years ago.
I was consulting in healthcaretechnology.
Many, many years ago I foundeda company, cole Swift MD.
It's been sold, but secondoldest telehealth company in the
United States after Teladoc,and that got me interested in

(05:23):
remote patient managementtechnologies.
What type of knowledge canpeople get at home, in privacy,
where they don't have to seedoctors and see doctors who are?
One, aren't going to spend alot of time with them and, two,
their motivation anddecision-making is driven by
electronic health records ofwhat the insurance companies
will pay for, electronic healthrecords or what the insurance

(05:51):
companies will pay for.
So, um, I was, I also.
I live here in montana, I ownhorses, uh, and I sometimes ride
.
Rather, I put this way my wifeaccuses me of riding like a 12
year old.
I say I ride at least like a 25yearyear-old.
But sometimes, maureen, I havethis fantasy that I'm a centaur,
this illusion that I'm like onewith my horse, and that could

(06:11):
be a very dangerous illusion.
So I broke six ribs and sixvertebrae.
Fortunately it did not damagemy spinal cord.
But that got me interested inwhat's been done to rehabilitate
spinal cord injuries in men andwomen, specifically to
rehabilitate the sexual functionand there were some papers in

(06:33):
the peer-reviewed urologyliterature and when I say
literature I say it with a smirkbecause I think it's
appropriate.
It's called literature becausea lot of it is fiction and not
reproducible, as we all knowafter COVID.
But that's digression aside.
These papers said that theywere able to neuromodulate human
sexuality, meaning kind of likecardiac pacemaking.

(06:55):
They were able to place anelectrode by the pudendal nerve
and the cavernous nerveeveryone's two favorite sex
nerves that no one knows namesof and produce and restore
sexual function in five of thepapers in men and one of the
papers in women, so that I kindof took that on as a personal
science fair project.
I um working with a veterinarysurgeon.

(07:16):
We diced we anesthetized uh tworam male sheep and placed
electrodes by their podentalcavernous nerves and then attach
it to a generator and we wereable to get erection,
ejaculation.
But we also got defecation andurination.
So it wasn't exactly bedroomfriendly.
So I my next thought was well,let me just try it on myself,

(07:39):
because I didn't want to raisemoney and go down to Colombia or
Brazil the way most companiesdo and pay men with this problem
to get electrodes put in them.
So I had a friend of mine who'sa professor of urology at the
University of California, sanFrancisco, implant an electrode
in myself.
I felt nothing and I stillactually don't think that we
know how erections are producedin men and women.

(08:00):
My wife thinks it's Aphrodite.
I kind of like that idea but wedon't.
Everything should come down toeverything, as you know, at some
point should come down toelectricity and we should be
able to modulate it.
But it failed with me A urologyprofessor skipping ahead.
A little over three years ago aurology professor at the
University of Utah heard aboutthis.
I called it Project O forobvious reasons.

(08:21):
He said he wanted to work withme.
So Project O, for obviousreasons, and he said he wanted
to work with me.
So he wanted to count thenumber of nocturnal erections
that men have because they'rethe indicator of man's
cardiovascular health.
And I was angry about that.
I had no idea.
I mean I kind of vaguely knewthat urologists called it penis
of canary and colomonic vasculardisease, but I had no idea that
the number of nocturnalerections, or deterioration of

(08:43):
that number can be predictive.
A leading indicator ofcardiovascular disease, now
leading indicator of medicine,is powerful because we treat
associations.
I'm high blood pressureassociated with heart attack and
stroke.
It's not predictive, though,unless the numbers get really,
really high.
But if a man goes from threeplus nocturnal erections down to
one or zero, that man has a 5050 chance of having a heart

(09:05):
attack in the next two years.
That's so, that's, that's.
That's a powerful, vital sign.
So this doctor hotel he's notmy chief medical officer
suggests this to me I I saidwell, jim, why, why are we just
looking at nocturnals?
Why don't we look at allerections?
Because what do men care moreabout what's happening when
they're trying to have sex orhaving sex, or while they're
sleeping?
And we all know about morningwood, but no guy wants to have

(09:29):
dead wood.
And we want to know, you know,the ability to have a wearable
that we can wear overnight.
Our device will count thenumber of nocturnal erections
and measure the duration offirmness, and one during sex
will measure the duration andfirmness, and one during sex
will measure the duration andfirmness of erections.
And now men and, if necessary,the assistants or the healthcare

(09:50):
providers, can see the impactof diabetes, hypertension,
atherosclerosis upon the sexualperformance.
Also recreational drugs,alcohol, relationships, and then
we doctors prescribe to men andwomen drugs that interfere with
their sexual health.
We don't even ask about it.
I'm thinking about the SSRIsand the antidepressants.

(10:11):
So you can now assess the doseof those things.
If you're consideringalternative therapies like
shockwave therapy or TRT, youcan establish a baseline and
then monitor the therapy.
So what we've done is given thedoctors and men the equivalent
of an electrocardiogram fortheir dick.

Speaker 2 (10:30):
Okay, I was thinking it reminds me of the aura ring,
but it's the wearable ring forbasically your penile health and
your cardiovascular health andjust curiosity.
And before this wearabletechnology, which I'm sure will
become mainstream soon, you knowI've been asking patients to

(10:50):
tape a piece of paper on theirpenis at night and see how that
goes.
So it's not very scientific andit's not very accurate either.

Speaker 1 (11:03):
So, and one is not enough.

Speaker 2 (11:05):
If a man only has one nocturnal erection, that's
actually that man could havevery significant cardiovascular
or metabolic disease, absolutely, absolutely, and your point is
well taken that erectiledysfunction is the care and area
in the coal mine and you knowso many are embarrassed to talk
about it.
They don't want to seektreatment because of it.
You know, some men areembarrassed to talk about it.
They don't want to seektreatment because of it.
It sounds like there's quite abit more privacy and they'll get

(11:27):
a lot more information withyour wearable technology.
As I mentioned, many men arehesitant to even discuss sexual
health, but it's very importantto them.
I was just talking to a group ofcolleagues recently where I was
talking about weight loss formen and women.
And you know if men thoughttheir weight loss for men and
women, and you know if menthought their weight loss was
tied to better erections, andoftentimes it is they, yes, they

(11:51):
it is.
If they are compliant, and youknow they would get on that
scale and they would follow theyou know Mediterranean diet or
whatever I would recommend.
I had the all in diet as welland they would lose weight in a
month.
Women didn't even want to geton the scale.
So but they're, but they'rehesitant to talk about it,
they're embarrassed about it.
How is firm tech approachingthe challenge of breaking down

(12:14):
stigma and encouraging men totake control of their health.

Speaker 1 (12:17):
Well, let me just, if you don't mind, let's go back
to a couple points that youmentioned before.
We talk about breaking down thestigma.
One you mentioned the clinicianreaction.
Overall it's positive, butthere is, so you know, the
academics look at our data andI've had three world famous
academics tell me this meanswe've been approaching ED the

(12:41):
wrong way for the last 25, 30years, and I want to get to that
in just a moment.
And the diet?
I got to talk about obesity too, because one of the
contradictions to utilizing ourdevices is buried penis.
Men get really fat, get buriedpenises, and the device simply
won't stay on them.

(13:01):
I've often also wondered aboutdiet.
If we just put people on, couldpeople be motivated?
If there's a sexual reward?
But I'll leave that to you todevelop that program.

Speaker 2 (13:13):
I've done it.
There is.

Speaker 1 (13:18):
We talked about breaking down the barriers Part
of it, really.
I go on a lot of podcasts andI've done webinars and also on
our website as well, too, theeducation materials.
I want people to stop thinkingabout dysfunction.
I want them to speak about thisin themselves.
Most people are having problems.
So what am I getting at here?
And this will lead into whatwe've discovered, and you

(13:41):
mentioned it earlier.
So when it comes to erectiledysfunction, as currently
characterized, there are about10% 12% of men can't struggle to
attain an erection, and thesemen have a significant medical
problem Most men get erectionsand they lose it and medical and
medical problem most men geterections and they lose it.

(14:02):
Uh, and the, so and the and theurologist and call you all say
that penis, the piece of thecanadian coal mine, vascular
disease, so that.
So what we doctors do stupidlyoften is we, we, we look at this
especially academics.
They see the sickest people inthe tertiary care centers and
they project their problem ontothe general population.
So men who are going totertiary referral centers, these
are the men who often can'tattain erection.

(14:24):
That's not the problem thatmost men have.
So you can't see, right now I'musing my hands to talk, but the
incidence of erectiledysfunction goes up 10% for a
decade after age 45.
The expectation ofcardiologists and neurologists
me too before I got involved inthis, was that the number of

(14:44):
nocturnal erections would godown, the firmness of nocturnal
erections would go down and thefirmness of sex erections would
go down as men get older, as theincidence of erectile
dysfunction goes up.
It's not, and we have a lot oferections.
So what is going on here?
If it's not going, what iscausing more erectile

(15:05):
dysfunction?
But yet we're not seeing, ifyou will, softening of the penis
, because if men had bad, mostmen had bad cardiovascular
disease and they got older,that's what we'd be seeing, but
most men don't.
So obviously, men with, with,with angina, men with sniffing
athos grosses, men with menwithout a control him loan a1c
is for the diabetes.
These are the men who yeah,they're not.

(15:25):
Kernels are going down andtheir direct sexual actions are
getting softer.
But that's not the generalpopulation.
We're not see, we're not seeingany deterioration, frankly,
until the late 60s, you know, inearly 70s.
So what is going on?
So this looks for doctors, this,this is a game changer.
They got you know, and I wassurprised by this, too.
You look at the data, you think, well, we've been focused,
doctors, on the pump, the heartgetting pumping blood into the

(15:47):
penis or the arteries.
We're not getting blood throughthe arteries, so we prescribe
these pd5 medications that aremarginally effective.
Uh, in men with significantdisease, that the pd5
medications Viagra, salad.
They are the reason to producemore blood flow.
They don't keep it there,though.
And most men's problems.
You talk to them.
These are your patients as well, too.

(16:07):
You talk to men.
The problem is they get anerection and they lose it.

Speaker 2 (16:12):
Yes, it is.

Speaker 1 (16:14):
Performance, anxiety, loss of confidence, alcohol,
recreational drugs, interactivemedications that we doctors
prescribe SRI and depressantantihypertensives.
It can be multifactorial, butevery erection ends with blood
leaving the penis.
We call it venous leak.
I call it venous leak of aging.

(16:34):
The doctors like to reserve theterm Venus leak for the Venus
leak that appears with men whowere born with weak Venus
circulation.
They can't hold their blood.
But it's really Venus leak ofaging and all men get this, and
it's so obvious.
I'll just pick on myself for amoment.
When I was 13 years old, I couldhold a girl's hand and get a
heart on for, you know, an hourand a half, and get blue balls.

(16:54):
It doesn't have to be my age,and the academic solons of
urology would say oh, it's asympathetic fight-flight system.
Well, I've married 37 years.
I don't have a fight-flightsystem with my wife, and I
especially don't have afight-flight system when I'm
masturbating.
So what's going on with men andwhy?

(17:19):
What we discovered is actuallyso simple.
What's going on with men is, aswe get older, it happens to
women too.
The smooth muscle around oursmall veins gets weak with age
and the little venules get stiff.
We just don't pump blood backto our heart as well as we did,
and we don't hold blood in thepenis as well as we did.
Example of this would be if Isit on a plane four or five
hours, my rings get a littletight, my socks get tight, and

(17:41):
you probably experience this aswell too, even at your young age
.
And why is that?
Because it did happen to youwhen you were 15 and 25 years
old.
Because we have this weakeningof our venus in mycobasculature,
and the answer is a ring, andany man can prove this to
himself.
Any any of your patients, umcan prove this to himself.

(18:03):
Masturbating, all a man has todo is get rock hard.
You know, go to porn hub orwherever these guys go to, you
know, to get when they're, whenthey're alone.
Get rock hard and then donothing.
In other words, there's nosympathetic nervous system here.
There's no wife telling youyour dick is too small, you're
stuck in bed.
There's no baby crying words.
There's no sympathetic nervoussystem here.
There's no wife telling youyour dick is too small or you're
stuck in bed.
There's no baby crying nextdoor.
There's no.
Sudden, your boss has had a lotof stress at work.
Get rock hard and then see howlong it takes for an erection to

(18:27):
go down and it's about 25 to 35seconds in most men Then put a
ring on it.
Our ring, of course, is thesafest, most comfortable.

Speaker 2 (18:37):
But ring, of course, is the safest, most comfortable,
but just put a ring on it andyou're going to stay off to two,
two, three minutes.
Put a ring on it.
It used to be associated withBeyonce, that's right.

Speaker 1 (18:42):
Put a ring on it.
And all the single ladies.
Now it's guys, yes, all menshould put a ring on it.
Now we have an internal studyand there's also one independent
study showing that if men wantto rock harder, last longer, be
more confident, put a ring on it.
But they can take a pill aswell too, because the sialis
will add about another minute toit.

(19:02):
10 milligrams of sialis willadd another.
It goes from like two and ahalf three minutes being hard to
a little over four minutesbeing hard.
So and I'm going to describeright now my practice is very,
very small, just really men withsex problems.

Speaker 2 (19:17):
It's a small practice with men with sex problems.

Speaker 1 (19:20):
Well, you've got a big practice.
I'm involved with the companyand with research.

Speaker 2 (19:24):
I see a few men.

Speaker 1 (19:28):
So this man, he's in his mid-60s.
He spent $16,000 trying to gethis erectile dysfunction to get
better.
He's taken maximum PD-5medication.
Testosterone's been maximized.
Thousand dollars trying to gethis erectile dysfunction to get
better.
He had.
He's taking maximum pd5medication, testosterone's been
maximized, shockwave therapy, acold laser therapy, whatever you
know supplements.
Uh, lost about 10, 15 pounds.

(19:49):
And I asked him this is wherethe doctors were default to.
The doctors don't want to spendtime people.
I said well, what happens whenyou're in bed?
He says well, I get hard.
I go down to my wife.
She has an orgasm and then shewants me to penetrate her and I
get kind of hard and then I loseit.
I said what, when you penetrate, what do you feel?
And he said nothing.
So so when you masturbate, youfeel?

(20:12):
Nothing says no, that'sdifferent.
So so how many?
How many children your wife had?
She had five.
She's 61 years old.
He's not feeling any friction.
I suggest to him that he justget our maximum performance ring
, which is our non-tech ring.
It's $60.
He got the ring.
His wife has now had successfulpenetrative sex three times.
Last week because he needed aring.

(20:33):
He was losing.
No man wants to tell his wifeor his girlfriend.
Your pussy is too lax.
I don't feel anything.
That's kind of a buzzkill inbed.
It's a common problem.
I probably hear about that fromone or two men a week.
They need the support of a ringto build their confidence.

(20:54):
They worry about losing theirerection.
Two, to increase thesensitivity because the ring is
holding more blood in the penis.
Beyond rock hard, there's cockring hard.
Nothing will get a man harderthan their cock ring.
No amount of oral, manual,vaginal, anal stimulation is
going to do that.
And how long?

Speaker 2 (21:10):
can they keep this on ?

Speaker 1 (21:12):
Our ring is designed to be worn for hours, hours.
These conventional cock ringsare made out of hard silicone.
They pinch their uncomfortable.
They can only be worn for 20,30 minutes.
Our ring is designed to be wornfor hours because they don't
block the arterial flow and theyonly constrain the venous
return.
And they're made out of softsilicone.
They're not made out of hard,so they're made out of soft

(21:32):
silicone.

Speaker 2 (21:32):
Do you have one there ?
Do you have one there that Ican see?

Speaker 1 (21:35):
Yeah, I got one.

Speaker 2 (21:39):
Here's how it works.
Ah, I see, okay.

Speaker 1 (21:42):
So this ring is a maximum performance ring.
This ring was designed with twothings in mind.
One I wanted to give the techring came first.
I wasn't really thinking aboutdata.
I was thinking about men'spleasure, and a man's pleasure
is also their partner's pleasureas well too, because the man is
more confident.
It's going to make the partnerthe part is going to be happier
too, because women and men whoare partnered with men they

(22:05):
don't want to be anxious aboutthat their partner's performance
.
They'd like to have thatrelieved and a ring can kind of
accomplish that.
But this ring was designed toput the right amount of pressure
over the urethra to increasethe ejaculatory phase, so that's
more intense orgasm.

Speaker 2 (22:20):
I don't I don't need go ahead oh, it's just to say
it's quite a redesigned penilering.
Yeah well, it's entirelydifferent it's entirely
different.
The but at the base of thepenis it doesn't slide down the
shaft.

Speaker 1 (22:34):
A man drops his balls in like that and then it opens
and closes with this hook.
Now, maureen, you're wearingsomething right now that has a
hook and that inspired thisdesign.
What is that?

Speaker 2 (22:49):
A bra.
A bra, exactly, it's a support.
It's a supportive device.

Speaker 1 (22:56):
And it's easy on, easy off.
So I was scratching my wife'sback, which is foreplay in our
house, often Not emptying thedishwasher.
That's a sore point.
In my household I do all thecooking and I miss the dishes
too.
Anyway, that's it.

(23:16):
I was scratching her backbecause silicone is irritating.
There's a silicone man in theback of every bra, except for
sports bras, and I saw her braon the ground and thought duh,
why don't we make a cock ringthat opens and closes with a
hook?
That way it's easy on, easy off, safe.
And so that's the backgroundstory.
Yeah, that way, it's easy on,easy off, safe.
So that's the background story.

Speaker 2 (23:36):
Yeah, no it's a very interesting design, I have to
say I understand.

Speaker 1 (23:44):
I want to increase the blood in the testicles as
well too, by having basetesticles, because testicles are
sensitive.
So what do men like with ballsduring sex?
They want to be caressed,slapped, squeezed, whatever.
And by putting more blood inthere they become more sensitive
.
But mostly I want to putpressure over the urethra, not
to choke off the ejaculation.
So I've been tested on 21 menhere in Montana and age 28 to 70

(24:09):
, I was the oldest and when wehit 50% we made that device.
So my ejaculatory phase goesfrom four seconds to seven
seconds.
Well, that's an incredibleorgasm and I don't, you know.
My wife says she's glad thekids are out of the house
because I'm noisy for the firsttime.
But the great thing about ourimpact on our marriage is we
make love longer.

(24:30):
Now To be able to make loveconfidently for a long period of
time is well, frankly, it's aprofound recovery of intimacy,
and I hear about that from thedata is really valuable and I'm
kind of drift away from the datahere, but the data is really
really valuable.
But the rings are reallyvaluable too, and women have

(24:50):
libraries.
It's about time that menstopped seeing rings as crutches
something for gay men and startseeing rings as enhancers of
pleasure.

Speaker 2 (25:01):
Just a couple of things there.
First of all, I can't get thesong All the Single Ladies out
of my head.

Speaker 1 (25:06):
Go ahead sing a couple of bars.

Speaker 2 (25:08):
All the single ladies , all the single ladies, anyway,
because they are to put a ringon it.
But now it's a ring for men witherectile dysfunction.
But I also want to mention that, especially as women age and go
through menopause and arepost-menopausal you talked about
the tissues that are not assupple and may not be as moist

(25:30):
it can lead to vaginal drynessand painful sex and decreased
sensation.
And it's very important thatwomen are treated as well for
conditions such as genitourinarysyndrome of menopause, which is
, you know, dryness, burning,itching, decreased orgasm,
decreased time or an increasedtime to experience orgasm,

(25:52):
decreased amount of orgasmexperiences.
So that's very important,because it's all well and good
to treat the men, but you musttreat the women as well, and and
and doctors are, you know, aregetting on.
There's a lot more informationnow about vaginal health and how
important that is, especiallyin intimate relationships.
The other thing is this fliesin the face of my advice to

(26:15):
women with low sexual desireit's only going to take two
minutes of your life.
So now I have to say, oh, butif he wears a ring, it's going
to take four minutes of yourlife.

Speaker 1 (26:26):
So that could be a game changer in both ways, but
this is really a supportivedevice.

Speaker 2 (26:32):
If we want to think about men being turned off by a
ring, this is not really asupportive device.
If we want to think about men,uh, being turned off by a ring,
this is not really a ring it.
Well, we're it's I mean, it isa ring.

Speaker 1 (26:44):
It is a ring, it's a redesign with the intent to help
men to let to comfortably lastlonger, be more confident and
also address getting back to thedata, to address what the data
is showing about men's sexualhealth as they get older, as
they become less fit.

(27:04):
The problem is largely on thevenous side of the circulation.

Speaker 2 (27:09):
And it's also important that men remain fit as
well Men and women and theyremain fit.
Everybody.
You know your health, yourcardiovascular health, is
critical Exercising, lowglycemic index diet, high
protein, low carb, the wholething.
Alcohol is a is a, you know, anintimacy killer.

Speaker 1 (27:27):
That's treating the problem from a chronic
perspective.
But, from a key perspective puta ring on it.

Speaker 2 (27:32):
Yeah, which is exactly, exactly, you know, to
be honest, it's exactly um howit should be treated, because
nobody's really going to changetheir ways.
I mean, I've learned it's veryhard in my in my clinical
practice.
It's not, you know it's, it'simpossible, it's very, very
someone.

Speaker 1 (27:50):
Someone might cut back, so it's easy.
You knowoking they might losefive pounds.
I don't know, it's hard.

Speaker 2 (27:56):
It's next to impossible.
You give them their cholesterolnumbers, you give them their
HGA1C, you tell them their riskof cardio, your Framingham risk
score, none of it matters.
They're not going to changetheir diet, their alcohol
consumption, and so putting aring on it might be the only
answer for all of the issues.
You know, we don't even ask menhow their erections are in the

(28:19):
GP practice.
You know, when we go throughall of those risk factors, we're
not saying so.
How is your intimate life?

Speaker 1 (28:26):
The average doctor spends and I say spends seven
minutes actually communicatingwith the patient.
Maybe it's a minute too long inCanada, I doubt it.
It is, it's two more minutes.
And doctors don't prioritizesex at all.

Speaker 2 (28:46):
It's an uncomfortable subject and oftentimes doctors
don't want to open up that canof worms and they don't know
what to do with it.

Speaker 1 (28:53):
The issue and of course we'd like to pretend
we're treating peopleholistically, but we're not just
asking about what one thing ismost important to them in their
life.
And we know that people havesex regularly.
I mean regularly, meaning daily.
That's.
The study was in women.
Women who have sex daily,orgasm daily, cut their causal
level, the stress hormone, inhalf.
Now no one would ever.
How many doctors are tellingwomen you know, maybe you don't

(29:15):
need this, ssri, why don't youuse a vibrator every day?
You know that no, no doctor'sgoing to do that, it's just it's
uh.
We know that, couples, thatthere's a big study out of the
uk that that men over the age of70 who had sex twice a week
versus men who had sex twice amonth cut their cardiovascular
the risk of death,cardiovascular sudden death, by
50% for the next decade.

(29:37):
That's profound.
And then let's look at theimpact on the family.
We know that couples that havesex three times a week, versus
couples that have sex less thanthree times a month, have half
the divorce rate.
I think that people need toplan for pleasure.

Speaker 2 (29:54):
Oh, absolutely.
I couldn't agree with you morein scheduling sex.
Getting back to an SSRI versusa vibrator or a sex device, I
had a patient who was a surgeonand who was getting anxiety
going into the operating roomand she said I was thinking of
going on an SSRI and I decidedto try a particular clitoral

(30:14):
stimulation device that I hadrecommended to her and she said
it did the trick.
Basically and you know she didnot she did not feel the need to
go on an SSRI.

Speaker 1 (30:25):
So yeah, I was just going to say it came upon her
after like 20 years of operating.

Speaker 2 (30:33):
You know it was just something that had come out of
the blue.
She hadn't had that prior tothat.
I mean it might have beenassociated with perimenopause or
menopause, but nonetheless it'sa real issue.

Speaker 1 (30:43):
I have a friend who's a surgeon and in his 50s he
started developing anxietybefore very complicated cases
and I suggested to him that hemasturbate and he tried it.

Speaker 2 (31:02):
Yeah, I'm surprised he didn't think of that, but
anyway, I thought men thought ofthat all the time.
You know the intersection ofsexual wellness and wearable
technology is still emerging, sohow do you see this market
evolving over the next five to10 years, which may be the
amount of time for doctors toadopt this into their practices?

(31:23):
To be honest with you, or atleast be comfortable asking
about sex.

Speaker 1 (31:27):
Well, I think that what we're doing will become the
standard for care.
It'll become the standard fordiagnosis and management of
sexual health, because careshould be data-driven this is
the 21st century, after all andnot only that, the care should
be not just objective andactionable the data, rather but

(31:47):
it should also be personal,because another mistake that
doctors make is we treateveryone as if they're one size
fits all.
Now, maureen, I don't know howold you are, but you're
obviously a different genderthan me.
I'm certain you're a differentage, but if we both went to a
doctor with high blood pressure,they probably put us on the
same medication, and if we wentto a doctor with depression,
they probably put us on the samedose of an SSRI to start.

(32:07):
And that's dumb, because with adevice like ours frankly, the
blood pressure cuff you canstart to differentiate, because
people respond differently tomedications.
What is the right dose of PD-5medication?
What is the right dose oftestosterone replacement therapy
?
So I think so.

(32:27):
The first thing that's going tohappen is we're going to come
out with a device for women nextyear.

Speaker 2 (32:33):
Fantastic, I was going to say.
Doctors might not even take myblood pressure.
Might think only men havehypertension.

Speaker 1 (32:42):
Yeah, you're right.

Speaker 2 (32:44):
And most of the studies are done on men.
A lot of even the hormonestudies have been done
exclusively on men.
So women only entered theresearch game, you know, 20
years ago or so.
But I'm glad you're enteringthe female market as well.

Speaker 1 (33:00):
We can measure temperature.
The other thing is we measure,but the blood flow is the most
important aspect of what we'redoing, and with that information
, women will be able to see theimpact of diabetes, hypertension
, obesity, hormone issues,medications, alcohol,
recreational drugs, even howthey perform with different

(33:21):
partners, upon their sexualhealth and their sexual pleasure
, and that will be revolutionaryfor practitioners like yourself
.

Speaker 2 (33:29):
That would be awesome .
Yeah, that sounds amazing.
All right, wrapping it up.
Wrapping things up, if you will.
Another pun.
There's so many puns with allof this, which is one thing I
love about sexual health, but italso transforms lives, as you
mentioned.
What's the one piece of advicethat you would give to people
out there who are listening?

Speaker 1 (33:49):
You know, if a man is 25 years old and has some
erection issues and that manwants to go online and get some
pills, I don't really have aproblem with that.
But if a man is over 45 or 50and has a cardiovascular risk,
he should get his data and younow have the ability with our
tech reading to assess reallywhat's going on to what degree
your problem is physical,potentially cardiovascular, and

(34:10):
to what degree is your problemyou know psychological and
that's really valuablepotentially cardiovascular, and
to what degree is your problem?
Uh cycle, you knowpsychological and that's really
valuable.
And the second thing I wouldsay is if you're a man, you want
to perform better, put a ringon it.

Speaker 2 (34:21):
This isn't something just gay people is for you, it's
for all men not just the singleladies, not the single ladies,
it's, it's for the men.
Anyway.
Well, thank you so much, drElliott.
I really appreciate you comingon the podcast and talking about
your Pinot scrotal rings.
I think that gives a very gooddescription for what I saw.

(34:43):
Anyway, how can people learnmore about this technology or
perhaps order a ring from you?

Speaker 1 (34:51):
Sure, you can go to myfirmtechcom and you can order
devices there.
You can also contact medirectly at Elliot L-L-I-O-T at
myfirmtechcom.
It might be a day too late, butI answer everyone at this point
.
I'm interested in what's goingon with people and what the

(35:11):
questions are, and we shipeverywhere in the world.

Speaker 2 (35:17):
Perfect, wonderful, changing sex lives.
One pinot scrotal ring at atime.
One erection at a time.
One erection at a time.
If you're interested inerections or you know somebody
who is feel free to share thisepisode, you can go to
MyFirmTechcom if you want tolearn more about this technology

(35:37):
or track how your erections aredoing, or if you want to
experience better erections.
My guest was Dr Justin Elliott,who is the CEO at Firm Tech,
and he is changing lives, oneerection at a time.
And I'm Maureen McGrath,registered nurse, nurse,
continence advisor, sexualhealth educator, and you have
been listening to NurseMaureen's Health Show Podcast.

(35:59):
Thanks so much for tuning ineverybody.
Thanks so much for tuning in.
I'm Maureen McGrath and youhave been listening to the
Sunday Night Health Show Podcast.
If you want to hear thispodcast or any other segment
again, feel free to go to iTunes, spotify or Google Play or
wherever you listen to yourfavorite podcasts.
You can always email me,nursetalk at hotmailcom or text

(36:20):
the show 604-765-9287.
That's 604-765-9287.
Or head on over to my websitefor more information.
Maureenmcgrathcom, it's been mypleasure to spend this time
with you.
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