Many small business owners have experienced pouring money into campaigns that simply don’t connect with their audience and just don't bring in results. In our latest episode, we're joined by Debbie Oster, a brand and marketing strategist who helps businesses transform those scattered efforts into a focused plan, tailored to their customers.
If you are a small business owner who's overwhelmed by marketing options and unsure where to invest your resources, you'll want to listen. Together, we explore why a solid strategy is the foundation of effective marketing and how to move beyond random tactics. We also discuss key strategies for impactful marketing, including:
- Clarifying your business goals to inform your marketing objectives.
- Deeply understanding your target audience's struggles and aspirations to create compelling messaging.
- Getting strategic about where to focus your marketing spend for the best return.
- Developing messaging that resonates by speaking to your ideal client's desires.
Tune in to discover Debbie's expert insights on how to stop the cycle of ineffective marketing and start building a strategic foundation that will really move the needle for your business!
About Your Host
DCA Virtual Business Support President, Denise Cagan, has been working with small businesses for over 20 years. She has served on the boards of professional organizations such as Business Leaders of Charlotte (BLOC) and the National Association of Women Business Owners Charlotte (NAWBO). Denise is also a graduate of the Goldman Sachs 10,000 Small Business Program, which is a program for small businesses that links learning to action for growth-oriented entrepreneurs.
Recognized as a facilitator, problem solver, and builder, Denise enjoys speaking to business groups about social media for small businesses and motivating remote and work-from-home (WFH) teams. She holds a Bachelor of Science in Quality Systems Management from James Madison University. With extensive experience in outsourcing solutions that provide administrative, creative, marketing, and website support, she is able to help other small businesses grow and thrive.
Connect with Denise
DCA Virtual Business Support website.
View and listen to Podcasts with Denise Cagan.
Popular Podcasts
Bookmarked by Reese's Book Club
Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!