What if creatine wasn’t just for gym rats but a quiet powerhouse for everyday energy, better recovery, and even cognitive support? We sat down with a veteran of the natural products industry to map out a smarter approach to supplements—one rooted in rigorous manufacturing, targeted formulas, and practical dosing that fits real life. From the lab to your water bottle, we connect the dots between ATP production, hydration, nutrient bioavailability, and connective tissue repair so you can feel stronger, last longer, and think clearer.
We start with creatine’s second act: beyond performance into aging well, neurological support, and daily stamina—plus clear dosing for adults and how practitioners think about use in adolescents. Then we unpack an all-in-one pre/during/post workout formula: citrulline malate and beetroot for blood flow, beta-alanine/carnosine dynamics for fatigue resistance, clean stimulants for stable focus, and electrolytes to speed recovery. Add protein and you’ve got a simple stack that actually works, with carnitine and ubiquinol CoQ10 as powerful additions for cardiovascular health and mitochondrial output.
Heart health gets its own spotlight with CoQ10—why production drops with age, how ubiquinol supports high-output organs, and why many clinicians pair it with statins to reduce muscle aches and support ATP. We go deep on hydration and electrolytes as the foundation most people are missing, especially seniors and active adults, and then zoom into magnesium: glycinate for gentle, highly bioavailable calm and sleep; citrate for easy, on-the-go mixing. Finally, we explore collagen peptides across Types I–III (and more) for joints, tendons, skin elasticity, gut lining integrity, and even elastin support in lung tissue—an often-overlooked benefit for breathing ease and recovery when paired with hydration and antioxidant amino acids.
If you want fewer jars and better results, this conversation is your blueprint. Subscribe, share with a friend who loves smart health hacks, and leave a review telling us which stack you’re trying first.
Use coupon code "NUTZ" (in your cart) for 15% off your entire order of featured products on our sponsor's website: HollyHillVitamins.com.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:01):
Ladies and gentlemen, welcome to Nutrition
Nuts, where we explore thelatest information on
nutritional science, wellnesstrends, and information on
cutting edge supplements.
This is where you will hearexperts in clinical nutrition,
health care practitioners,researchers, and supplement
(00:23):
industry experts discussingtoday's most important health
care issues.
I'm your host, Dr.
Phil Pappas.
I'm a certified clinicalnutritionist, cognitive
researcher, and psychologist.
We would like to thank oursponsor, Holly Hill Health Foods
and Hollyhillvitamins.com, theplace for great selection,
(00:46):
service, and great pricing.
Use coupon code NUTs, that'sN-U-T-Z, for 15% off, and
remember restrictions may apply.
(01:20):
Today we have a guest, uh BillPallett, who's our go-to guy
when it comes to the Holly Hillbrand vitamins.
So I'm going to ask Bill ifyou'd give us a little
information about yourself, andthen we're going to start
discussing some products thatyou guys make that are just
amazing.
(01:40):
So, Bill, go ahead.
Tell us.
Sure.
SPEAKER_02 (01:42):
Thank you, Dr.
Phil.
It's a pleasure to be here withyou.
So I've I'm a 35-year veteran ofthe natural foods industry,
particularly targeting uhnutritional supplements in the
natural arena.
Um I've been with Relianceprivate label company for 23
years now.
Um I have a certification insports nutrition.
(02:04):
I've studied holistic medicine.
Um I've studied homeopathy.
Um I've been a guest in manyvarious venues.
I've been involved with Reliancein marketing, product
development, regional territorymanagement.
And I pride myself on seeingthis industry from all different
types of aspects and um anddedicated to the industry to
(02:27):
provide and support wellness forthe general public.
SPEAKER_00 (02:31):
And of course, uh Reliance is an amazingly big and
really important company, isn'tit?
SPEAKER_02 (02:39):
Aaron Ross Powell Yes.
We're actually the number oneprivate label manufacturer in
the health food arena throughoutthe United States.
We actually make some nationalbrands, which is a credit to our
manufacturing expertise.
Reliance has been around for 50years, and uh we've just seen
phenomenal growth.
Uh we've supported this industryum from the inside out.
(03:01):
Um we are totally certified as aindustry manufacturer.
We have all of the highest grademanufacturing certifications
that that is available.
We even rival the umefficaciousness of drug
manufacturing.
SPEAKER_00 (03:17):
Yes.
I noticed you also have sometechniques that other companies
don't have.
That fermentation process ispretty remarkable.
Well, maybe we'll talk aboutsome of those products.
SPEAKER_02 (03:28):
Yeah, yeah, fermentation process.
Um everything that we do is umextremely uh verifiable.
Um we from getting the rawmaterials in to the production,
we're consistently testing thematerials um individually, and
then in combination products uhwith the efficacy of the
combination products so nothingis getting degraded um or
(03:52):
overpowered in the manufacturingprocess.
Um and even after that, ourproducts are retested again.
And again, you have um one spotcertifications by the biggest um
certifying agencies in thenatural industry.
SPEAKER_00 (04:08):
Great.
Now, I invited you here todaybecause we want to talk about
some specific products thatHolly Hill's selling that you
guys are doing.
Um I I know you're promotingsome anti-aging product, and I
one of those products issomething I'm using every day
now for the last two months, andthat's creatine.
(04:30):
And I just want to tell you Ican run faster and jump higher.
And I'm not kidding.
I mean, I really have improvedmy output and my workouts.
So why don't we start with thoseproducts in particular?
SPEAKER_02 (04:42):
Well, creatine has always been known as an athletic
performance product.
Uh, however, it's gainingimmense popularity for the
overall population, not only forathletes, but also for the aging
population.
So creatine is wonderful inincreasing physical or promoting
physical endurance, um, workcapacity during exercise
(05:06):
recovery, promoting lean bodymass.
But creatine now is going beyondthat.
Researching creatine is goingbeyond that.
And it provides um ATP, which isadenosin triphosphate, which is
the fuel of every cell in yourbody, the energy that that's
that's produced from the cells,um, is also now being, or the
(05:28):
application of creatine is beingused for neurological problems,
people with um fibromyalgia, MS,um uh autoimmune system
diseases, it it actually helpsstrengthen the musculoskeletal
system, uh the nervous system ingeneral, um, increasing the
viability and the protection ofADP in cell membranes.
So creatine just isn't forathletes.
(05:50):
Uh it's it's basically foranybody uh who wants to leave an
active, lead an active,productive life.
You know, and you don't have tobe a weightlifter or world-class
athlete to use it.
It could just be your dailyroutine, your physical output
that you do in your normallifestyle.
But creatine now is uh wildlypopular.
Um if you're an athlete, youmight want to load a certain
(06:10):
dosage to make sure you'regetting the optimal performance
level.
But for the average person, fiveor ten grams of creatine a day
is absolutely wonderful for justoverall energy, cellular energy.
If you God forbid you have a umneurological problem, it'll
it'll actually act as supportfor the neurological pathways in
the body.
Uh it's also being studied forum mental and cognitive ability
(06:33):
for the aging and people who aresubject um to dementia or
Alzheimer's or have a propensityor a gene pool in their family,
you know, for for those forthose problems.
SPEAKER_00 (06:43):
Aaron Ross Powell Well, I'm a cognitive
researcher.
I've been doing that since 1999.
And I read the studies on agingand cognitive ability.
Um those studies, however, weremostly for aging, which is
wonderful because we all age.
Yeah, we all age.
So that's good.
But you know what?
I also started giving creatineas my kind of routinely for my
(07:08):
ADHD kids.
So I guess one thing I wouldlove to ask you, which would
help me as a practitioner.
Sure.
So what's the right dose?
SPEAKER_02 (07:19):
Well, for an athlete, you might want to go up
to uh 50 grams a day, maybe onceor twice for a loading uh
dosage.
But for an average person whojust wants to enhance their
overall vitality, um, they'reconcerned about lean muscle
mass, uh neurological function,um, and also uh recovery from
(07:40):
any physical activity they mightbe doing, but they're not
world-class athletes.
You know, five five to ten gramsis is a wonderful dosage.
It's very safe.
Um high dosages of creatine wayback in the past, in the late
90s, early 2000s, um weresubjected to controversy because
you have to hydrate, you know,to flush the creatine out of
(08:02):
your system.
Um but at five to ten grams, youdon't have to load or hydrate or
get off the product.
It's it's not um you knowderogatory to any kinet
function.
It's um it's something that willassimilate in the body and uh be
used up and support, you know,neuromuscular activity and and
cognitive ability andneurological help.
SPEAKER_00 (08:21):
Trevor Burrus, Jr.
So if I give five grams to aeight or ten-year-old, I'm
probably okay, am I right?
SPEAKER_02 (08:26):
Aaron Powell Yes, exactly.
Um and it would be good topossibly even split that five
grams.
Five grams should be fine.
I can't say I'm not a a medicaldoctor to say that's, you know,
support that dosage, but uh thatshould be fine.
But for parents, depending onthe body weight of the child or
the adolescent, sure.
You might want to divide thefive grams into maybe two
(08:47):
applications a day.
SPEAKER_00 (08:48):
Sure.
SPEAKER_02 (08:48):
But at at that age, uh at a young age under eight
years old, they they I don'tbelieve they really need the
creatine at that point.
You know, um their bodies aregrowing, their energy production
is strong, unless they have aneurological problem.
SPEAKER_00 (09:02):
Well, I'm experimenting, and uh a lot of
people know me for my ADHD daysat the hospital running a clinic
for that.
Um so anything that can help,obviously, I'm gonna give it a
try.
Um so I think the creatinething, the studies are pretty
remarkable.
So I think that um it'ssomething that people should be
(09:25):
thinking more about.
And I can see why it fits inwith your anti-aging and and
fitness, but you have otherproducts that you've introduced
uh under that category.
So why don't you tell us aboutwell, I know we have pre-workout
formula on the shelf and it'sselling well.
Sure.
Tell us a little about that one.
So that's a unique product thatwe recently have have come out
(09:47):
with.
SPEAKER_02 (09:47):
And the pre-workout formula is not just a
pre-workout formula, it isprobably the best pre-during and
post-workout formula that I'veever been associated with.
Um it helps with overallperformance.
Um it helps um increase thethreshold to get through that,
you know, the the painthreshold, you know, during
(10:09):
during a workout.
Um, it increases cardiovascularsupport.
Um, also helps with focusing,you know, has a um has has a um
an ingredient called um uhinfinity, which is a trademark
in in ingredient, which actuallyhas a caffeine effect but with
no jitters.
So this way your energy levelsare stable during the workout.
(10:32):
Um L-citrulline malate um is inthe product and also beetroot,
which enhances cardiovascularoutput, reduction of nitric
oxide.
Um, also increases um also hasuh carnosin, uh, which increases
carnosin levels and the musclereducing fatigue and muscle uh
stiffness.
Uh, and also as an all-in-oneformulation, um, has a
(10:55):
tremendous uh electrolytesupport system as well.
So this is a product that youcould take before you work out,
about 20 minutes to a half hourbefore you work out.
It's liquid, so it gets rightinto your system.
You you mix it in any kind ofliquid you you like.
It has like a pungent sour tasteto it, but it's a very, very,
very, very um uh good tastingproduct.
Um you could put it in yourwater bottle and and continue uh
(11:19):
with the stabilization of theenergy and the output of your
physical activity during theworkout.
And then the electrolyte part ofthe product helps with recovery,
uh which is very important foryou know regaining those uh
vital electrolytes, the mineralsthat are uh depleted during the
heavy sweating or the workoutprocess.
SPEAKER_00 (11:36):
Aaron Powell Okay.
So we got a good pre-workoutproduct.
I have to tell you, we'realready people using it.
SPEAKER_02 (11:43):
Um it tastes great, number one.
SPEAKER_00 (11:45):
Aaron Powell Yeah, everybody seems to be very happy
with it.
SPEAKER_02 (11:47):
And you notice it from day one.
It's not something that you haveto load in the body.
Um from day one applicationtaking it, you'll notice a
difference in the um yourendurance uh during your
workout, you know, yourcontinual energy output during
the workout, and also howquickly you recover as well.
Aaron Powell Okay.
SPEAKER_00 (12:06):
So I can see why it goes nicely with the creatine.
SPEAKER_02 (12:09):
Yes, absolutely.
So that's a great one-two punchfor anybody who's in the gym or
just working out or on theirown.
SPEAKER_00 (12:15):
Aaron Powell But you also have uh protein products
that go along with these.
SPEAKER_02 (12:19):
Aaron Ross Powell Well, protein, of course, it
helps with you know uheverything that has to do with
keeping your uh muscle tissuesactive, uh growing, um, helps
with uh in enhancing yourworkout.
It's actually the fuel thatenhances your muscle tissue.
Um it also has amino acidstructures with uh which helps
with recovery as well, you know,especially your branch chain
(12:40):
amino acids.
So um there's there's a numberof products that you could take,
Dr.
Phil, uh for working outcreatine, the pre-workout sour
surge, uh protein.
There's other nutrients that arevery effective to uh without
causing any kind of um uhjitters or anything, increasing
(13:00):
cardiovascular output.
That's amino acid L carnitine,um coenzyme Q10, especially for
older people, maybe theubiquinal form of coenzyme Q10.
And what that does, it that justhelps with proper heart
function, handling the stress ofthe heart of the heart during uh
workout, and will also help withrecovery.
SPEAKER_00 (13:18):
Aaron Ross Powell So we see a lot of people here
with, and this is just a sidepart to this, but we see a lot
of people here with uh thebeginning or moderate congestive
heart failure.
Serious congestive heartfailure.
Uh uh you know, we see them, butthere's not much you can do when
you get to that point.
How do you how do you feel aboutusing something like this with
(13:40):
congestive heart failure?
SPEAKER_02 (13:41):
Aaron Ross Powell Well, in Japan that was one of
the therapies for congestiveheart therapy or failure.
And um coenzyme Q10 actuallystrengthens the vegetable
system, um, helps with bloodviscosity, um, it also has uh
anticarcinogenic effects, youknow, for overall uh organ
structure as well, um, and alsoan oxygenation um uh it helps
(14:03):
with oxygenation of thebloodstream as well.
So um coenzyme Q10 is iscardiovascular medicine in, you
know, in uh in in certaincountries.
Um in the United States, it'sit's it's wonderful for people
with congestive heart failure.
Um I've had clients and I'veseen people be very successful
for um toning down arrhythmiasand other um and other problems
(14:25):
that has having to do withcongestive heart failure.
The um but coenzyme Q10 is a isa nutrient that if that runs in
your family, you know,predisposition, you you want to
start taking co-Q10 maybe by thetime you're in your mid-30s,
just to strengthen the heart.
You know, it it helps withcardiovascular output.
It's um it's it's almost like apreventative for the
(14:48):
deterioration of the of theheart muscle, uh, blood flow and
other problems, AFib, thingsthat can happen to the body.
SPEAKER_00 (14:54):
Aaron Ross Powell You sound a little like the
doctor selling uh statins tosomeone with high cholesterol.
This is a preventive for moreterrible things.
Aaron Powell Yeah.
SPEAKER_02 (15:04):
And as a matter of fact, Dr.
Phil, the statins, you know,coenzyme Q10 is produced
naturally in the body.
As you get older, your bodycannot produce as much.
So it's very important when youhit your late 30s, early 40s, to
start taking uh coenzyme Q10.
As a matter of fact, for thosepeople who have cholesterol or
lipid problems and are on statindrugs, the statin drugs actually
(15:24):
will deplete ATP out of theextremities of the body and
deplete and CoQ10 plays a majorfactor in the production of ATP.
So um you really want to,especially if you're on statin
drugs, uh, to limit that effectof the aches and pains uh that
is caused by the depletion ofthe statin drugs, of the body's
(15:46):
ability to make CoQ10 andsupplement CoQ10.
And there's many physicians nowwho, when you take a a statin
drug, uh Libator, Mavicor,whatever it might be, uh the
physicians now are are arerecommending to take coenzyme
Q10 to offset the aches andpains of that happen in the
joints, the ligaments, themuscle tissues, you know, from
(16:08):
the d uh the the deteriorationof coQ10, which is caused by the
statin drugs.
SPEAKER_00 (16:13):
Doctors don't like the patients calling back
saying, I'm having side effects.
They don't like that.
It makes them have to work twiceas hard and they want success.
When they give you a statin,they want you to lower your
cholesterol.
They don't want people callingin saying, this hurts, my legs
(16:33):
hurt, my joints are well, takeyour CoQ10 with it and you're in
good shape.
SPEAKER_02 (16:38):
Yeah, it'll really limit that side effect of the
statin drug.
SPEAKER_00 (16:42):
I'm glad we brought that up.
SPEAKER_02 (16:44):
Yes, me too.
SPEAKER_00 (16:45):
Uh I want to go since we talked about creatine.
Uh you have a hydration productalso.
And you mentioned that if you'redoing higher doses of creatine,
you might need some morehydration than on an average.
SPEAKER_02 (17:01):
Well, the average person needs hydration anyway.
Anyway.
Yeah.
I I think studies have shownthat up to 85% of the of the
population, whether you work outor not, um, is suffering from
some sort of dehydrationproblem.
So getting those importantelectrolytes consistently in
your body, especially if you'rean active person, is very
(17:23):
important.
Um, it's just going to make theproduction of ATP, work in
conjunction with nutrientpsychoenzyme Q10, creatine, uh
just more effective because asyou hydrate, um your your pr
your energy production, yourcellular health is going to
increase.
And also cleansing out hydrationwill help cleanse cleanse out
(17:45):
the different toxins that areassociated with working out,
taking in a lot of oxygen-freeradicals, you know, as well as
the pollutants that we're thatwe're exposed to.
So we have a wonderful product.
It's available in stick packs,which is very easy to carry you.
People love you when you travelto the gym, uh, go to work.
(18:05):
Um it's it's a product calledhydrate.
There's four different flavors,which are all delicious.
There's a berry, a tropical, awhite peach, and a lemon lime.
And these stick packs uh make avery convenient um application.
You just open up the stick pack,put it in water or any beverage
or juice, and just you know,just take it.
It gets right into your systemand supports your body's um
(18:28):
ability to compensate for thedepletion during a busy day or
exercise period of the importantelectrolytes that are really
needed for so many differentneurological, cardiovascular um
situations that happen from theresult of dehydration.
Um, it's loaded with um calcium,which helps with muscle
contraction, um, magnesium,which is very good for the
(18:49):
cardiovascular system, animportant neurological
micronutrient that is lacking inthe normal American diet,
potassium, sodium, chlorides,which are very important for
proper cellular cleansing andcellular health.
And we and and keeping theneurological pathways open as
possible.
And also, too, the hydrationproduct.
(19:11):
Now we're talking about exerciseand nutritional supplements, you
know, for active people.
Excuse me, one second.
Uh the um the hydration problemis is a the dehydration problem
is major for seniors because ofall of all the medication they
take, the destruction ofmicroflora, the the drying out
(19:31):
of the tissues with the agingprocess, and also from the
medications that they're taking.
So even more so, you know, youhit 50, 60, and beyond.
Hydration is so important foroverall health and can help with
so many different aspects, evenmental cognitive ability,
because you know, when you'redehydrated, it it affects the
entire neurological um uh systemand affects the cell, all the
(19:55):
cell membranes in the body.
SPEAKER_00 (19:56):
And how many people start shrinking as they and
those disks become in yourspine, become compressed.
One of the things that can makethem have a little more life is
hydration.
SPEAKER_02 (20:09):
Aaron Ross Powell Yes, the fluidity of keeping the
the proper moisture levels inthe body or as best as you can.
So um it's since we've launchedthis product, it's it's been
wildly successful.
Um Holly Hill features theproduct.
It's been very successful forHolly Hill, uh, who is a very
important partner of Reliance onuh private label supplements.
(20:30):
And um everybody needs tohydrate, period.
And uh so that that should be ineverybody's cupboard.
It should be a part of a dailyroutine, no matter what your
wellness profile is.
Hydration is so important.
SPEAKER_00 (20:43):
Absolutely.
Just to remind everybody, we'retalking with Bill Pallett from
Reliance, and they make ourHolly Hill brand vitamins, which
you can purchase on our website,or if you're near the store, you
can come in and buy them.
So, Bill, I want to move on toum you've been talking about
hydration, and you did mentionmagnesium.
(21:06):
Now we sell amazing amounts ofyour magnesium.
In fact, I use it myself.
So tell us you know, tell us allabout magnesium.
Why is it so such a good seller?
Why is it so important?
SPEAKER_02 (21:20):
Well, magnesium is is a an important trace mineral
that is lacking uh in the normalAmerican diet.
Magnesium helps with manydifferent aspects of the body,
from helping with umhypertension, um brain cognitive
ability, um, sleep patterns,stress, anxiety, blood pressure,
(21:42):
um also helps with um preventingarrhythmias and other um effects
uh of of a impairedcardiovascular system.
Um as a matter of fact, um uhpeople who suffer from heart
attacks, one of the first thingsthey're given when they rush to
the ER is is magnesium, usuallyshot at magnesium.
SPEAKER_00 (22:00):
Well, guess what?
I used to work for the companythat made the crash cart
injectables that you see in theemergency room.
And the first thing on the crashcart is magnesium because they
see a lot of heart attacks inthe emergency room.
And crash carts throughout thehospital are the exact same
setup.
(22:20):
Everything has to be the same.
And of course, I worked on thepart of can you read the label
properly so that everybody knowshow to use it and all, but every
crash cart's the same.
Magnesium is the firstinjectable that you reach for.
So also um you mentioned uhwhere the rhythmia is and all,
but this is all part of theanti-spasmodic effect of
(22:44):
magnesium.
So that goes for cardiac eventsas well as uh leg cramps, right?
SPEAKER_02 (22:51):
Yeah, the the restless legs at night.
Usually calcium magnesium is ais recommended for that.
So Reliance makes two tremendousproducts associated with, you
know, uh based on the magnesiumproducts.
One of our products isencapsulated magnesium
glycinate, which is the mostavailable, bioavailable form of
magnesium.
Magnesium um in certain dosageswhen you get over 400 milligrams
(23:15):
in certain individuals who havestomach sensitivities can cause
loose stools.
Uh so you have to work your way,you know, into um getting your
body used to it, tolerated.
However, taking a product likemagnesium glycinate um lowers
that threshold to where you haveany kind of gastric problems and
(23:36):
and it's very well utilized bythe body.
And you would never know you'retaking magnesium.
It's not going to cause you torun to the bathroom or cause any
stomach distress.
But the bioavailability getsright into the right into the
muscle tissues, you know, rightinto the neurological system,
into the cardiovascular tissues.
Very important for overallhealth.
Anything dealing with um muscletissues, stress, you know,
(24:00):
stress, tension, cardiovascular,and also magnesium has been
studied for its benefit forcognitive abilities for the
brain.
We also have a product which isin a stick pack, which is a
magnesium, a highly absorbedabsorbable form of magnesium
citrate.
Um it's coming from a companycalled Aquaman's, which is
highly studied.
And it's in a stick pack similarto the hydrate formulation.
(24:23):
And it's uh again, an easyapplication.
You tear open a little sachet,put it in any liquid you you'd
like, it gets right into thesystem.
And again, it it supportsrelaxation, stress, um,
nervousness, um, cardiovascularstability.
And um it's it's um it also hasuh in in it we put some amino
(24:45):
acid theanine in there, whichactually helps with relaxation
and focus.
So a wonderful product to takewith um to the office on trips,
um even even to the gym to helprelax the muscle tissue and help
with recovery as part of thenutrient compound that's in a
product like the hydrate.
SPEAKER_00 (25:02):
So you mentioned uh magnesium glycinate, which we
sell bottles and bottles of, andyou have the new product, which
is a citrate.
People come in and say, what'sthe difference between citrate
and glycinate?
Well, what are these things thatwe attach the magnesium to?
SPEAKER_02 (25:21):
Well, they're they're attached to the
elemental magnesium.
It's the carrier that gets intothe bloodstream and to the cells
of the body.
Citrate has been long studiedfor its efficacy of being
absorbed properly with minimaldistress.
Glycinate, uh, in my mind is astep above.
It's it's even more bioavailablethan citrate.
Uh it um it helps witheverything that magnesium is
(25:43):
supposed to do in the body,supporting all the neurological,
cardiovascular stress, um,nervousness, uh, hypertension um
aspects of the of the body.
So it it's it's it's apreference for people.
Um we use the citrate in theMagnaCom, which is the the stick
pack we were talking about, uh,only because glycinate is very
(26:05):
bitter.
Uh citrate isn't to use in apowder.
So when we use the glycinate,it's in a tablet or a capsule,
uh, the citrate works very well,reacts.
It goes into solution easily aswe can.
Exactly right.
Yeah, yeah.
And it it promotes uh you know aa non-taste issue.
unknown (26:21):
You know.
SPEAKER_00 (26:23):
I think that's a great idea.
People do ask for citrate.
Uh so we'll be using, I'm surewe're gonna be selling more and
more of this product.
Uh as we say, uh we sell a lotof uh glyce um the glycinate
form.
It's one of our big sellers, notjust your big seller, but it's
one of our big sellers in thestore.
(26:43):
So two great products rightthere.
SPEAKER_02 (26:45):
Yes.
And for people, you know, we'regoing to be getting into the
time of year where um we fallback with the clocks and it gets
darker early and people have toadapt to that, which causes a
certain amount of angst andanxiety, um, you know, for
adults and and and adolescentsas well.
So the uh the magnesium is justgreat as a natural comitive, but
(27:05):
it has so many great importantaspects for neurological health
as well, that it'd be great totake every day, especially
adapting to the darkness, youknow, as as winter starts coming
in.
And um it's um it's it's been atremendous product for the
entire industry, the theglycinate.
And um, and I could, you know,say it's it's recommended by
(27:28):
many, many physicians out there.
SPEAKER_00 (27:30):
Yeah.
Okay.
Well that that's important.
Again, I want to remind ourlisteners who are listening to
Bill Pallett from Reliance.
And Reliance does make our storebrand products, which you'll
find on our website.
And um they're really bigsellers and some and it covers
your line covers everything.
(27:51):
You could run a whole store justwith your line.
SPEAKER_02 (27:55):
Yes, and Holly Hill um carries most of uh our
private label line.
I do, yes.
Holly Hill has been a valuedpartner for over 25 years with
Reliance.
Um we are we are thrilled that,you know, to work with Holly
Hill and support Holly Hill andand uh Holly Hill, again, their
offerings, what they have,whether it be the private label
and the other national brands,some of them that Reliance even
(28:18):
makes, um, has been a real plusfor this industry.
And the thing I'd like aboutcoming to Holly Hill, visiting
Holly Hill and speaking to theHolly Hill personnel, including
people like you, Dr.
Phil, is the amount ofinformation and education that
you offer to your customers,which is very important.
Because I always say, what goodis taking a supplement if you
(28:40):
don't know why how to take it,why you're taking it?
And also there's a lot of thingsthat not everybody is built the
same way or their structure ortheir habits or their
environments the same way.
And Holly Hill is one of thoserare places I found that
actually can guide the customerto the proper application of the
nutrient.
(29:00):
Not only that, but brutallyhonest if they really need that
nutrient, or maybe uhsynergistically add it to
something else that's going tohelp make that uh that that
nutrient work better, but alsomaybe help with another aspect
of a situation that they'redealing with.
SPEAKER_00 (29:18):
Okay.
Well, before I run out of timefor this session, uh I want to
discuss one more thing, which Ithink kind of goes with the
workout products.
And it's a product I personallyuse myself, and that's your
collagen peptides.
Tell us about collagen peptides.
People are very confused by theword peptides.
SPEAKER_02 (29:37):
Aaron Powell Well, collagen is the most abundant
form of protein in the body.
And um it's it traditionally isused for ligaments, ten joint
joint health tendons, but itgoes goes way beyond that.
Uh collagen is is wonderful uhfor the gut and um and also
promotes uh the production ofelastin in the body.
(30:00):
And elastin is so important foroxygenation, the lung tissues.
You know, it helps with theopening and closing of the air
sacs.
SPEAKER_01 (30:08):
Mm-hmm.
SPEAKER_02 (30:08):
That during COVID, uh not only is co collagen a
tremendous protein supplement,highly absorbable, and um the
different peptides involved withthe different types of collagen
uh cover so many aspects of ofthe body, from gut to lung
health to uh recuperation,recovery to ligament, to you
(30:29):
know, ligament health, uhsoreness, joint health, but also
helps with the production or theattention of ceramides in the
skin, which gives you a supple,tighter skin effect.
But the interesting thing aboutcollagen that we found out
during COVID um is for peoplewho have problems with their
lungs, people who have asthma,COPD, um, or have been heavy
(30:51):
smokers in in in the past, isthat COVID had attacked
basically people who ended up onrespirators were those who had
um lung issues.
And and COVID COVID and uhcollagen, which um supports the
production of elastin, actuallywas a part of our protocol for
COVID to keep the elastinproduction, which plays a major
(31:14):
role in the health of the airsacs opening and closing for
oxygenation and intact.
SPEAKER_00 (31:20):
So elastin sounds like elastic to me.
SPEAKER_02 (31:23):
Yeah, yeah.
Well, it basically, yeah.
Yeah, it it keeps it keeps thesuppleness of of the air sacs
and other other aspects of thebody.
But um and now that we're pastCOVID to some extent, um people
with COPD um who have troublegetting enough oxygen in their
lungs, um c uh collagen, forthat purpose alone is worthwhile
(31:45):
taking because it'll help withthe uh the health of the air
sacs and and the structure ofthe air sacs.
SPEAKER_00 (31:51):
So if the alveolas are reflexible, they're able to
pump air in and out in a moreeffective way.
And I'm sure it works in thebronchioles a little bit also.
Absolutely, yeah.
SPEAKER_02 (32:03):
And then there's other nutrients that you know
coming to a store like HollyHill can recommend a take with
the collagen, like L-glutathionor L L-cysteine, um, which is
very important for lung tissuedetoxication of the body, but
basically helping with thatproduction, helping collagen
with the production of elastinand the um and and the ability
(32:23):
to oxygenate itself.
SPEAKER_00 (32:25):
There's also maybe a little bit of a mucolytic effect
when you have more movement inthe lungs so that you
expectorate more debris, uhyoucus.
SPEAKER_02 (32:36):
Exactly.
You're you're freeing your lungtissue.
You're you will be bringing upthe or getting rid of the
toxins, bringing them up, youknow, as an expectorant.
Um you really want to you have aclean pathway, you know, so you
get the proper oxygenation thatthe body needs and the proper
health of your lung tissue.
SPEAKER_00 (32:52):
And you said expectorant, which takes me
right back to hydration.
Yes, exactly.
It's all connected.
It's all connected.
Yes.
And it's all connective tissue.
Yes.
But tell me the word peptides.
That's where I think a lot ofpeople get confused.
SPEAKER_02 (33:06):
Aaron Powell Well Well, peptides are the the um
the f the different proteinsthat are formed that are in the
peptides are the parts of theprotein of the of the collagen.
So there's there's differenttypes of peptides, type one,
type two, type three, type five,uh, type type ten, that has to
(33:26):
do with many aspects of thebody, from lung health to
ceramide production to um guthealth actually, helping with
the mucosal lining of the gut,um uh joint pain.
Uh there's there's so manydifferent aspects um of
collagen.
Um we have different types ofcollagen too.
(33:48):
We have uh collagen that isbovine, uh we have collagen,
which is vegetarian, which ismake from made from eggshell
membranes, which is trademarkand highly highly studied.
We also have a multi-sourcecollagen, which comes from
chicken, fish, eggshellmembranes, bovine, um, which
gives you all the differentaspects of the peptides.
(34:08):
But the most important uhpeptides are the parts of the
protein of of the collagen uh isthe type one, type two, and type
three.
And and usually it's that's themost prevalent in the bovine uh
collagen structure.
SPEAKER_00 (34:21):
So literally the human race has survived I don't
know how many years, hundreds ofthousands, really uh ingesting
collagen.
SPEAKER_02 (34:33):
Yes.
SPEAKER_00 (34:34):
And it looks like this last couple of generations
we've moved away from collagenbecause of the way we eat.
So now we're bringing it in andsupplementing it.
Exactly.
SPEAKER_02 (34:47):
And um and the supplements that we provide are
are concentrated peptides ofcollagen.
Right.
So you're really getting away.
Yeah, so you have a therapeuticdose.
It's not just like eating apiece of meat or fish or or eggs
to get you know the effect ofthose peptides that are that are
found naturally.
Um when you extract a nutrientto a high percentage extract or
(35:09):
separate you know certainnutrients to the active
component of that nutrient, um,that is going to have a much
better effect, more of atherapeutic effect than eating a
lot of food, you know, which isalmost impossible to consume on
a regular basis.
SPEAKER_00 (35:26):
Okay.
Excellent.
So I think we're out of time.
So we're going to uh say thankyou, Bill, and um please come
back again.
I want to mention that in factuh any of these products that we
talked about today are on thewebsite, and please go to the
website and you can order them.
(35:46):
So thank you, Bill, and we willsee you soon.
SPEAKER_02 (35:50):
Thank you, Dr.
Phil.
SPEAKER_00 (35:51):
Thanks to our loyal listeners, and thanks to our
sponsor, Holly Hill Health Foodsand Hollyhillvitamins.com.
Don't forget to use coupon codeNUTS NUTZ for fifteen percent
off.
You can reach me with questionsand comments at two one five
three six one seven seven sevenzero.
(36:14):
Until next time, this is Dr.
Phil Pappas wishing you goodhealth.
Ladies and gentlemen, welcome to Nutrition
Nuts, where we explore thelatest information on
nutritional science, wellnesstrends, and information on
cutting edge supplements.
This is where you will hearexperts in clinical nutrition,
health care practitioners,researchers, and supplement
(00:23):
industry experts discussingtoday's most important health
care issues.
I'm your host, Dr.
Phil Pappas.
I'm a certified clinicalnutritionist, cognitive
researcher, and psychologist.
We would like to thank oursponsor, Holly Hill Health Foods
and Hollyhillvitamins.com, theplace for great selection,
(00:46):
service, and great pricing.
Use coupon code NUTs, that'sN-U-T-Z, for 15% off, and
remember restrictions may apply.
(01:20):
Today we have a guest, uh BillPallett, who's our go-to guy
when it comes to the Holly Hillbrand vitamins.
So I'm going to ask Bill ifyou'd give us a little
information about yourself, andthen we're going to start
discussing some products thatyou guys make that are just
amazing.
(01:40):
So, Bill, go ahead.
Tell us.
Sure.
SPEAKER_02 (01:42):
Thank you, Dr.
Phil.
It's a pleasure to be here withyou.
So I've I'm a 35-year veteran ofthe natural foods industry,
particularly targeting uhnutritional supplements in the
natural arena.
Um I've been with Relianceprivate label company for 23
years now.
Um I have a certification insports nutrition.
(02:04):
I've studied holistic medicine.
Um I've studied homeopathy.
Um I've been a guest in manyvarious venues.
I've been involved with Reliancein marketing, product
development, regional territorymanagement.
And I pride myself on seeingthis industry from all different
types of aspects and um anddedicated to the industry to
(02:27):
provide and support wellness forthe general public.
SPEAKER_00 (02:31):
And of course, uh Reliance is an amazingly big and
really important company, isn'tit?
SPEAKER_02 (02:39):
Aaron Ross Powell Yes.
We're actually the number oneprivate label manufacturer in
the health food arena throughoutthe United States.
We actually make some nationalbrands, which is a credit to our
manufacturing expertise.
Reliance has been around for 50years, and uh we've just seen
phenomenal growth.
Uh we've supported this industryum from the inside out.
(03:01):
Um we are totally certified as aindustry manufacturer.
We have all of the highest grademanufacturing certifications
that that is available.
We even rival the umefficaciousness of drug
manufacturing.
SPEAKER_00 (03:17):
Yes.
I noticed you also have sometechniques that other companies
don't have.
That fermentation process ispretty remarkable.
Well, maybe we'll talk aboutsome of those products.
SPEAKER_02 (03:28):
Yeah, yeah, fermentation process.
Um everything that we do is umextremely uh verifiable.
Um we from getting the rawmaterials in to the production,
we're consistently testing thematerials um individually, and
then in combination products uhwith the efficacy of the
combination products so nothingis getting degraded um or
(03:52):
overpowered in the manufacturingprocess.
Um and even after that, ourproducts are retested again.
And again, you have um one spotcertifications by the biggest um
certifying agencies in thenatural industry.
SPEAKER_00 (04:08):
Great.
Now, I invited you here todaybecause we want to talk about
some specific products thatHolly Hill's selling that you
guys are doing.
Um I I know you're promotingsome anti-aging product, and I
one of those products issomething I'm using every day
now for the last two months, andthat's creatine.
(04:30):
And I just want to tell you Ican run faster and jump higher.
And I'm not kidding.
I mean, I really have improvedmy output and my workouts.
So why don't we start with thoseproducts in particular?
SPEAKER_02 (04:42):
Well, creatine has always been known as an athletic
performance product.
Uh, however, it's gainingimmense popularity for the
overall population, not only forathletes, but also for the aging
population.
So creatine is wonderful inincreasing physical or promoting
physical endurance, um, workcapacity during exercise
(05:06):
recovery, promoting lean bodymass.
But creatine now is going beyondthat.
Researching creatine is goingbeyond that.
And it provides um ATP, which isadenosin triphosphate, which is
the fuel of every cell in yourbody, the energy that that's
that's produced from the cells,um, is also now being, or the
(05:28):
application of creatine is beingused for neurological problems,
people with um fibromyalgia, MS,um uh autoimmune system
diseases, it it actually helpsstrengthen the musculoskeletal
system, uh the nervous system ingeneral, um, increasing the
viability and the protection ofADP in cell membranes.
So creatine just isn't forathletes.
(05:50):
Uh it's it's basically foranybody uh who wants to leave an
active, lead an active,productive life.
You know, and you don't have tobe a weightlifter or world-class
athlete to use it.
It could just be your dailyroutine, your physical output
that you do in your normallifestyle.
But creatine now is uh wildlypopular.
Um if you're an athlete, youmight want to load a certain
(06:10):
dosage to make sure you'regetting the optimal performance
level.
But for the average person, fiveor ten grams of creatine a day
is absolutely wonderful for justoverall energy, cellular energy.
If you God forbid you have a umneurological problem, it'll
it'll actually act as supportfor the neurological pathways in
the body.
Uh it's also being studied forum mental and cognitive ability
(06:33):
for the aging and people who aresubject um to dementia or
Alzheimer's or have a propensityor a gene pool in their family,
you know, for for those forthose problems.
SPEAKER_00 (06:43):
Aaron Ross Powell Well, I'm a cognitive
researcher.
I've been doing that since 1999.
And I read the studies on agingand cognitive ability.
Um those studies, however, weremostly for aging, which is
wonderful because we all age.
Yeah, we all age.
So that's good.
But you know what?
I also started giving creatineas my kind of routinely for my
(07:08):
ADHD kids.
So I guess one thing I wouldlove to ask you, which would
help me as a practitioner.
Sure.
So what's the right dose?
SPEAKER_02 (07:19):
Well, for an athlete, you might want to go up
to uh 50 grams a day, maybe onceor twice for a loading uh
dosage.
But for an average person whojust wants to enhance their
overall vitality, um, they'reconcerned about lean muscle
mass, uh neurological function,um, and also uh recovery from
(07:40):
any physical activity they mightbe doing, but they're not
world-class athletes.
You know, five five to ten gramsis is a wonderful dosage.
It's very safe.
Um high dosages of creatine wayback in the past, in the late
90s, early 2000s, um weresubjected to controversy because
you have to hydrate, you know,to flush the creatine out of
(08:02):
your system.
Um but at five to ten grams, youdon't have to load or hydrate or
get off the product.
It's it's not um you knowderogatory to any kinet
function.
It's um it's something that willassimilate in the body and uh be
used up and support, you know,neuromuscular activity and and
cognitive ability andneurological help.
SPEAKER_00 (08:21):
Trevor Burrus, Jr.
So if I give five grams to aeight or ten-year-old, I'm
probably okay, am I right?
SPEAKER_02 (08:26):
Aaron Powell Yes, exactly.
Um and it would be good topossibly even split that five
grams.
Five grams should be fine.
I can't say I'm not a a medicaldoctor to say that's, you know,
support that dosage, but uh thatshould be fine.
But for parents, depending onthe body weight of the child or
the adolescent, sure.
You might want to divide thefive grams into maybe two
(08:47):
applications a day.
SPEAKER_00 (08:48):
Sure.
SPEAKER_02 (08:48):
But at at that age, uh at a young age under eight
years old, they they I don'tbelieve they really need the
creatine at that point.
You know, um their bodies aregrowing, their energy production
is strong, unless they have aneurological problem.
SPEAKER_00 (09:02):
Well, I'm experimenting, and uh a lot of
people know me for my ADHD daysat the hospital running a clinic
for that.
Um so anything that can help,obviously, I'm gonna give it a
try.
Um so I think the creatinething, the studies are pretty
remarkable.
So I think that um it'ssomething that people should be
(09:25):
thinking more about.
And I can see why it fits inwith your anti-aging and and
fitness, but you have otherproducts that you've introduced
uh under that category.
So why don't you tell us aboutwell, I know we have pre-workout
formula on the shelf and it'sselling well.
Sure.
Tell us a little about that one.
So that's a unique product thatwe recently have have come out
(09:47):
with.
SPEAKER_02 (09:47):
And the pre-workout formula is not just a
pre-workout formula, it isprobably the best pre-during and
post-workout formula that I'veever been associated with.
Um it helps with overallperformance.
Um it helps um increase thethreshold to get through that,
you know, the the painthreshold, you know, during
(10:09):
during a workout.
Um, it increases cardiovascularsupport.
Um, also helps with focusing,you know, has a um has has a um
an ingredient called um uhinfinity, which is a trademark
in in ingredient, which actuallyhas a caffeine effect but with
no jitters.
So this way your energy levelsare stable during the workout.
(10:32):
Um L-citrulline malate um is inthe product and also beetroot,
which enhances cardiovascularoutput, reduction of nitric
oxide.
Um, also increases um also hasuh carnosin, uh, which increases
carnosin levels and the musclereducing fatigue and muscle uh
stiffness.
Uh, and also as an all-in-oneformulation, um, has a
(10:55):
tremendous uh electrolytesupport system as well.
So this is a product that youcould take before you work out,
about 20 minutes to a half hourbefore you work out.
It's liquid, so it gets rightinto your system.
You you mix it in any kind ofliquid you you like.
It has like a pungent sour tasteto it, but it's a very, very,
very, very um uh good tastingproduct.
Um you could put it in yourwater bottle and and continue uh
(11:19):
with the stabilization of theenergy and the output of your
physical activity during theworkout.
And then the electrolyte part ofthe product helps with recovery,
uh which is very important foryou know regaining those uh
vital electrolytes, the mineralsthat are uh depleted during the
heavy sweating or the workoutprocess.
SPEAKER_00 (11:36):
Aaron Powell Okay.
So we got a good pre-workoutproduct.
I have to tell you, we'realready people using it.
SPEAKER_02 (11:43):
Um it tastes great, number one.
SPEAKER_00 (11:45):
Aaron Powell Yeah, everybody seems to be very happy
with it.
SPEAKER_02 (11:47):
And you notice it from day one.
It's not something that you haveto load in the body.
Um from day one applicationtaking it, you'll notice a
difference in the um yourendurance uh during your
workout, you know, yourcontinual energy output during
the workout, and also howquickly you recover as well.
Aaron Powell Okay.
SPEAKER_00 (12:06):
So I can see why it goes nicely with the creatine.
SPEAKER_02 (12:09):
Yes, absolutely.
So that's a great one-two punchfor anybody who's in the gym or
just working out or on theirown.
SPEAKER_00 (12:15):
Aaron Powell But you also have uh protein products
that go along with these.
SPEAKER_02 (12:19):
Aaron Ross Powell Well, protein, of course, it
helps with you know uheverything that has to do with
keeping your uh muscle tissuesactive, uh growing, um, helps
with uh in enhancing yourworkout.
It's actually the fuel thatenhances your muscle tissue.
Um it also has amino acidstructures with uh which helps
with recovery as well, you know,especially your branch chain
(12:40):
amino acids.
So um there's there's a numberof products that you could take,
Dr.
Phil, uh for working outcreatine, the pre-workout sour
surge, uh protein.
There's other nutrients that arevery effective to uh without
causing any kind of um uhjitters or anything, increasing
(13:00):
cardiovascular output.
That's amino acid L carnitine,um coenzyme Q10, especially for
older people, maybe theubiquinal form of coenzyme Q10.
And what that does, it that justhelps with proper heart
function, handling the stress ofthe heart of the heart during uh
workout, and will also help withrecovery.
SPEAKER_00 (13:18):
Aaron Ross Powell So we see a lot of people here
with, and this is just a sidepart to this, but we see a lot
of people here with uh thebeginning or moderate congestive
heart failure.
Serious congestive heartfailure.
Uh uh you know, we see them, butthere's not much you can do when
you get to that point.
How do you how do you feel aboutusing something like this with
(13:40):
congestive heart failure?
SPEAKER_02 (13:41):
Aaron Ross Powell Well, in Japan that was one of
the therapies for congestiveheart therapy or failure.
And um coenzyme Q10 actuallystrengthens the vegetable
system, um, helps with bloodviscosity, um, it also has uh
anticarcinogenic effects, youknow, for overall uh organ
structure as well, um, and alsoan oxygenation um uh it helps
(14:03):
with oxygenation of thebloodstream as well.
So um coenzyme Q10 is iscardiovascular medicine in, you
know, in uh in in certaincountries.
Um in the United States, it'sit's it's wonderful for people
with congestive heart failure.
Um I've had clients and I'veseen people be very successful
for um toning down arrhythmiasand other um and other problems
(14:25):
that has having to do withcongestive heart failure.
The um but coenzyme Q10 is a isa nutrient that if that runs in
your family, you know,predisposition, you you want to
start taking co-Q10 maybe by thetime you're in your mid-30s,
just to strengthen the heart.
You know, it it helps withcardiovascular output.
It's um it's it's almost like apreventative for the
(14:48):
deterioration of the of theheart muscle, uh, blood flow and
other problems, AFib, thingsthat can happen to the body.
SPEAKER_00 (14:54):
Aaron Ross Powell You sound a little like the
doctor selling uh statins tosomeone with high cholesterol.
This is a preventive for moreterrible things.
Aaron Powell Yeah.
SPEAKER_02 (15:04):
And as a matter of fact, Dr.
Phil, the statins, you know,coenzyme Q10 is produced
naturally in the body.
As you get older, your bodycannot produce as much.
So it's very important when youhit your late 30s, early 40s, to
start taking uh coenzyme Q10.
As a matter of fact, for thosepeople who have cholesterol or
lipid problems and are on statindrugs, the statin drugs actually
(15:24):
will deplete ATP out of theextremities of the body and
deplete and CoQ10 plays a majorfactor in the production of ATP.
So um you really want to,especially if you're on statin
drugs, uh, to limit that effectof the aches and pains uh that
is caused by the depletion ofthe statin drugs, of the body's
(15:46):
ability to make CoQ10 andsupplement CoQ10.
And there's many physicians nowwho, when you take a a statin
drug, uh Libator, Mavicor,whatever it might be, uh the
physicians now are are arerecommending to take coenzyme
Q10 to offset the aches andpains of that happen in the
joints, the ligaments, themuscle tissues, you know, from
(16:08):
the d uh the the deteriorationof coQ10, which is caused by the
statin drugs.
SPEAKER_00 (16:13):
Doctors don't like the patients calling back
saying, I'm having side effects.
They don't like that.
It makes them have to work twiceas hard and they want success.
When they give you a statin,they want you to lower your
cholesterol.
They don't want people callingin saying, this hurts, my legs
(16:33):
hurt, my joints are well, takeyour CoQ10 with it and you're in
good shape.
SPEAKER_02 (16:38):
Yeah, it'll really limit that side effect of the
statin drug.
SPEAKER_00 (16:42):
I'm glad we brought that up.
SPEAKER_02 (16:44):
Yes, me too.
SPEAKER_00 (16:45):
Uh I want to go since we talked about creatine.
Uh you have a hydration productalso.
And you mentioned that if you'redoing higher doses of creatine,
you might need some morehydration than on an average.
SPEAKER_02 (17:01):
Well, the average person needs hydration anyway.
Anyway.
Yeah.
I I think studies have shownthat up to 85% of the of the
population, whether you work outor not, um, is suffering from
some sort of dehydrationproblem.
So getting those importantelectrolytes consistently in
your body, especially if you'rean active person, is very
(17:23):
important.
Um, it's just going to make theproduction of ATP, work in
conjunction with nutrientpsychoenzyme Q10, creatine, uh
just more effective because asyou hydrate, um your your pr
your energy production, yourcellular health is going to
increase.
And also cleansing out hydrationwill help cleanse cleanse out
(17:45):
the different toxins that areassociated with working out,
taking in a lot of oxygen-freeradicals, you know, as well as
the pollutants that we're thatwe're exposed to.
So we have a wonderful product.
It's available in stick packs,which is very easy to carry you.
People love you when you travelto the gym, uh, go to work.
(18:05):
Um it's it's a product calledhydrate.
There's four different flavors,which are all delicious.
There's a berry, a tropical, awhite peach, and a lemon lime.
And these stick packs uh make avery convenient um application.
You just open up the stick pack,put it in water or any beverage
or juice, and just you know,just take it.
It gets right into your systemand supports your body's um
(18:28):
ability to compensate for thedepletion during a busy day or
exercise period of the importantelectrolytes that are really
needed for so many differentneurological, cardiovascular um
situations that happen from theresult of dehydration.
Um, it's loaded with um calcium,which helps with muscle
contraction, um, magnesium,which is very good for the
(18:49):
cardiovascular system, animportant neurological
micronutrient that is lacking inthe normal American diet,
potassium, sodium, chlorides,which are very important for
proper cellular cleansing andcellular health.
And we and and keeping theneurological pathways open as
possible.
And also, too, the hydrationproduct.
(19:11):
Now we're talking about exerciseand nutritional supplements, you
know, for active people.
Excuse me, one second.
Uh the um the hydration problemis is a the dehydration problem
is major for seniors because ofall of all the medication they
take, the destruction ofmicroflora, the the drying out
(19:31):
of the tissues with the agingprocess, and also from the
medications that they're taking.
So even more so, you know, youhit 50, 60, and beyond.
Hydration is so important foroverall health and can help with
so many different aspects, evenmental cognitive ability,
because you know, when you'redehydrated, it it affects the
entire neurological um uh systemand affects the cell, all the
(19:55):
cell membranes in the body.
SPEAKER_00 (19:56):
And how many people start shrinking as they and
those disks become in yourspine, become compressed.
One of the things that can makethem have a little more life is
hydration.
SPEAKER_02 (20:09):
Aaron Ross Powell Yes, the fluidity of keeping the
the proper moisture levels inthe body or as best as you can.
So um it's since we've launchedthis product, it's it's been
wildly successful.
Um Holly Hill features theproduct.
It's been very successful forHolly Hill, uh, who is a very
important partner of Reliance onuh private label supplements.
(20:30):
And um everybody needs tohydrate, period.
And uh so that that should be ineverybody's cupboard.
It should be a part of a dailyroutine, no matter what your
wellness profile is.
Hydration is so important.
SPEAKER_00 (20:43):
Absolutely.
Just to remind everybody, we'retalking with Bill Pallett from
Reliance, and they make ourHolly Hill brand vitamins, which
you can purchase on our website,or if you're near the store, you
can come in and buy them.
So, Bill, I want to move on toum you've been talking about
hydration, and you did mentionmagnesium.
(21:06):
Now we sell amazing amounts ofyour magnesium.
In fact, I use it myself.
So tell us you know, tell us allabout magnesium.
Why is it so such a good seller?
Why is it so important?
SPEAKER_02 (21:20):
Well, magnesium is is a an important trace mineral
that is lacking uh in the normalAmerican diet.
Magnesium helps with manydifferent aspects of the body,
from helping with umhypertension, um brain cognitive
ability, um, sleep patterns,stress, anxiety, blood pressure,
(21:42):
um also helps with um preventingarrhythmias and other um effects
uh of of a impairedcardiovascular system.
Um as a matter of fact, um uhpeople who suffer from heart
attacks, one of the first thingsthey're given when they rush to
the ER is is magnesium, usuallyshot at magnesium.
SPEAKER_00 (22:00):
Well, guess what?
I used to work for the companythat made the crash cart
injectables that you see in theemergency room.
And the first thing on the crashcart is magnesium because they
see a lot of heart attacks inthe emergency room.
And crash carts throughout thehospital are the exact same
setup.
(22:20):
Everything has to be the same.
And of course, I worked on thepart of can you read the label
properly so that everybody knowshow to use it and all, but every
crash cart's the same.
Magnesium is the firstinjectable that you reach for.
So also um you mentioned uhwhere the rhythmia is and all,
but this is all part of theanti-spasmodic effect of
(22:44):
magnesium.
So that goes for cardiac eventsas well as uh leg cramps, right?
SPEAKER_02 (22:51):
Yeah, the the restless legs at night.
Usually calcium magnesium is ais recommended for that.
So Reliance makes two tremendousproducts associated with, you
know, uh based on the magnesiumproducts.
One of our products isencapsulated magnesium
glycinate, which is the mostavailable, bioavailable form of
magnesium.
Magnesium um in certain dosageswhen you get over 400 milligrams
(23:15):
in certain individuals who havestomach sensitivities can cause
loose stools.
Uh so you have to work your way,you know, into um getting your
body used to it, tolerated.
However, taking a product likemagnesium glycinate um lowers
that threshold to where you haveany kind of gastric problems and
(23:36):
and it's very well utilized bythe body.
And you would never know you'retaking magnesium.
It's not going to cause you torun to the bathroom or cause any
stomach distress.
But the bioavailability getsright into the right into the
muscle tissues, you know, rightinto the neurological system,
into the cardiovascular tissues.
Very important for overallhealth.
Anything dealing with um muscletissues, stress, you know,
(24:00):
stress, tension, cardiovascular,and also magnesium has been
studied for its benefit forcognitive abilities for the
brain.
We also have a product which isin a stick pack, which is a
magnesium, a highly absorbedabsorbable form of magnesium
citrate.
Um it's coming from a companycalled Aquaman's, which is
highly studied.
And it's in a stick pack similarto the hydrate formulation.
(24:23):
And it's uh again, an easyapplication.
You tear open a little sachet,put it in any liquid you you'd
like, it gets right into thesystem.
And again, it it supportsrelaxation, stress, um,
nervousness, um, cardiovascularstability.
And um it's it's um it also hasuh in in it we put some amino
(24:45):
acid theanine in there, whichactually helps with relaxation
and focus.
So a wonderful product to takewith um to the office on trips,
um even even to the gym to helprelax the muscle tissue and help
with recovery as part of thenutrient compound that's in a
product like the hydrate.
SPEAKER_00 (25:02):
So you mentioned uh magnesium glycinate, which we
sell bottles and bottles of, andyou have the new product, which
is a citrate.
People come in and say, what'sthe difference between citrate
and glycinate?
Well, what are these things thatwe attach the magnesium to?
SPEAKER_02 (25:21):
Well, they're they're attached to the
elemental magnesium.
It's the carrier that gets intothe bloodstream and to the cells
of the body.
Citrate has been long studiedfor its efficacy of being
absorbed properly with minimaldistress.
Glycinate, uh, in my mind is astep above.
It's it's even more bioavailablethan citrate.
Uh it um it helps witheverything that magnesium is
(25:43):
supposed to do in the body,supporting all the neurological,
cardiovascular stress, um,nervousness, uh, hypertension um
aspects of the of the body.
So it it's it's it's apreference for people.
Um we use the citrate in theMagnaCom, which is the the stick
pack we were talking about, uh,only because glycinate is very
(26:05):
bitter.
Uh citrate isn't to use in apowder.
So when we use the glycinate,it's in a tablet or a capsule,
uh, the citrate works very well,reacts.
It goes into solution easily aswe can.
Exactly right.
Yeah, yeah.
And it it promotes uh you know aa non-taste issue.
unknown (26:21):
You know.
SPEAKER_00 (26:23):
I think that's a great idea.
People do ask for citrate.
Uh so we'll be using, I'm surewe're gonna be selling more and
more of this product.
Uh as we say, uh we sell a lotof uh glyce um the glycinate
form.
It's one of our big sellers, notjust your big seller, but it's
one of our big sellers in thestore.
(26:43):
So two great products rightthere.
SPEAKER_02 (26:45):
Yes.
And for people, you know, we'regoing to be getting into the
time of year where um we fallback with the clocks and it gets
darker early and people have toadapt to that, which causes a
certain amount of angst andanxiety, um, you know, for
adults and and and adolescentsas well.
So the uh the magnesium is justgreat as a natural comitive, but
(27:05):
it has so many great importantaspects for neurological health
as well, that it'd be great totake every day, especially
adapting to the darkness, youknow, as as winter starts coming
in.
And um it's um it's it's been atremendous product for the
entire industry, the theglycinate.
And um, and I could, you know,say it's it's recommended by
(27:28):
many, many physicians out there.
SPEAKER_00 (27:30):
Yeah.
Okay.
Well that that's important.
Again, I want to remind ourlisteners who are listening to
Bill Pallett from Reliance.
And Reliance does make our storebrand products, which you'll
find on our website.
And um they're really bigsellers and some and it covers
your line covers everything.
(27:51):
You could run a whole store justwith your line.
SPEAKER_02 (27:55):
Yes, and Holly Hill um carries most of uh our
private label line.
I do, yes.
Holly Hill has been a valuedpartner for over 25 years with
Reliance.
Um we are we are thrilled that,you know, to work with Holly
Hill and support Holly Hill andand uh Holly Hill, again, their
offerings, what they have,whether it be the private label
and the other national brands,some of them that Reliance even
(28:18):
makes, um, has been a real plusfor this industry.
And the thing I'd like aboutcoming to Holly Hill, visiting
Holly Hill and speaking to theHolly Hill personnel, including
people like you, Dr.
Phil, is the amount ofinformation and education that
you offer to your customers,which is very important.
Because I always say, what goodis taking a supplement if you
(28:40):
don't know why how to take it,why you're taking it?
And also there's a lot of thingsthat not everybody is built the
same way or their structure ortheir habits or their
environments the same way.
And Holly Hill is one of thoserare places I found that
actually can guide the customerto the proper application of the
nutrient.
(29:00):
Not only that, but brutallyhonest if they really need that
nutrient, or maybe uhsynergistically add it to
something else that's going tohelp make that uh that that
nutrient work better, but alsomaybe help with another aspect
of a situation that they'redealing with.
SPEAKER_00 (29:18):
Okay.
Well, before I run out of timefor this session, uh I want to
discuss one more thing, which Ithink kind of goes with the
workout products.
And it's a product I personallyuse myself, and that's your
collagen peptides.
Tell us about collagen peptides.
People are very confused by theword peptides.
SPEAKER_02 (29:37):
Aaron Powell Well, collagen is the most abundant
form of protein in the body.
And um it's it traditionally isused for ligaments, ten joint
joint health tendons, but itgoes goes way beyond that.
Uh collagen is is wonderful uhfor the gut and um and also
promotes uh the production ofelastin in the body.
(30:00):
And elastin is so important foroxygenation, the lung tissues.
You know, it helps with theopening and closing of the air
sacs.
SPEAKER_01 (30:08):
Mm-hmm.
SPEAKER_02 (30:08):
That during COVID, uh not only is co collagen a
tremendous protein supplement,highly absorbable, and um the
different peptides involved withthe different types of collagen
uh cover so many aspects of ofthe body, from gut to lung
health to uh recuperation,recovery to ligament, to you
(30:29):
know, ligament health, uhsoreness, joint health, but also
helps with the production or theattention of ceramides in the
skin, which gives you a supple,tighter skin effect.
But the interesting thing aboutcollagen that we found out
during COVID um is for peoplewho have problems with their
lungs, people who have asthma,COPD, um, or have been heavy
(30:51):
smokers in in in the past, isthat COVID had attacked
basically people who ended up onrespirators were those who had
um lung issues.
And and COVID COVID and uhcollagen, which um supports the
production of elastin, actuallywas a part of our protocol for
COVID to keep the elastinproduction, which plays a major
(31:14):
role in the health of the airsacs opening and closing for
oxygenation and intact.
SPEAKER_00 (31:20):
So elastin sounds like elastic to me.
SPEAKER_02 (31:23):
Yeah, yeah.
Well, it basically, yeah.
Yeah, it it keeps it keeps thesuppleness of of the air sacs
and other other aspects of thebody.
But um and now that we're pastCOVID to some extent, um people
with COPD um who have troublegetting enough oxygen in their
lungs, um c uh collagen, forthat purpose alone is worthwhile
(31:45):
taking because it'll help withthe uh the health of the air
sacs and and the structure ofthe air sacs.
SPEAKER_00 (31:51):
So if the alveolas are reflexible, they're able to
pump air in and out in a moreeffective way.
And I'm sure it works in thebronchioles a little bit also.
Absolutely, yeah.
SPEAKER_02 (32:03):
And then there's other nutrients that you know
coming to a store like HollyHill can recommend a take with
the collagen, like L-glutathionor L L-cysteine, um, which is
very important for lung tissuedetoxication of the body, but
basically helping with thatproduction, helping collagen
with the production of elastinand the um and and the ability
(32:23):
to oxygenate itself.
SPEAKER_00 (32:25):
There's also maybe a little bit of a mucolytic effect
when you have more movement inthe lungs so that you
expectorate more debris, uhyoucus.
SPEAKER_02 (32:36):
Exactly.
You're you're freeing your lungtissue.
You're you will be bringing upthe or getting rid of the
toxins, bringing them up, youknow, as an expectorant.
Um you really want to you have aclean pathway, you know, so you
get the proper oxygenation thatthe body needs and the proper
health of your lung tissue.
SPEAKER_00 (32:52):
And you said expectorant, which takes me
right back to hydration.
Yes, exactly.
It's all connected.
It's all connected.
Yes.
And it's all connective tissue.
Yes.
But tell me the word peptides.
That's where I think a lot ofpeople get confused.
SPEAKER_02 (33:06):
Aaron Powell Well Well, peptides are the the um
the f the different proteinsthat are formed that are in the
peptides are the parts of theprotein of the of the collagen.
So there's there's differenttypes of peptides, type one,
type two, type three, type five,uh, type type ten, that has to
(33:26):
do with many aspects of thebody, from lung health to
ceramide production to um guthealth actually, helping with
the mucosal lining of the gut,um uh joint pain.
Uh there's there's so manydifferent aspects um of
collagen.
Um we have different types ofcollagen too.
(33:48):
We have uh collagen that isbovine, uh we have collagen,
which is vegetarian, which ismake from made from eggshell
membranes, which is trademarkand highly highly studied.
We also have a multi-sourcecollagen, which comes from
chicken, fish, eggshellmembranes, bovine, um, which
gives you all the differentaspects of the peptides.
(34:08):
But the most important uhpeptides are the parts of the
protein of of the collagen uh isthe type one, type two, and type
three.
And and usually it's that's themost prevalent in the bovine uh
collagen structure.
SPEAKER_00 (34:21):
So literally the human race has survived I don't
know how many years, hundreds ofthousands, really uh ingesting
collagen.
SPEAKER_02 (34:33):
Yes.
SPEAKER_00 (34:34):
And it looks like this last couple of generations
we've moved away from collagenbecause of the way we eat.
So now we're bringing it in andsupplementing it.
Exactly.
SPEAKER_02 (34:47):
And um and the supplements that we provide are
are concentrated peptides ofcollagen.
Right.
So you're really getting away.
Yeah, so you have a therapeuticdose.
It's not just like eating apiece of meat or fish or or eggs
to get you know the effect ofthose peptides that are that are
found naturally.
Um when you extract a nutrientto a high percentage extract or
(35:09):
separate you know certainnutrients to the active
component of that nutrient, um,that is going to have a much
better effect, more of atherapeutic effect than eating a
lot of food, you know, which isalmost impossible to consume on
a regular basis.
SPEAKER_00 (35:26):
Okay.
Excellent.
So I think we're out of time.
So we're going to uh say thankyou, Bill, and um please come
back again.
I want to mention that in factuh any of these products that we
talked about today are on thewebsite, and please go to the
website and you can order them.
(35:46):
So thank you, Bill, and we willsee you soon.
SPEAKER_02 (35:50):
Thank you, Dr.
Phil.
SPEAKER_00 (35:51):
Thanks to our loyal listeners, and thanks to our
sponsor, Holly Hill Health Foodsand Hollyhillvitamins.com.
Don't forget to use coupon codeNUTS NUTZ for fifteen percent
off.
You can reach me with questionsand comments at two one five
three six one seven seven sevenzero.
(36:14):
Until next time, this is Dr.
Phil Pappas wishing you goodhealth.
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