EP. 55: Make Your Properties Pop: The ROI of Professional Real Estate Media

When 14-year-old Brian Pollari started filming real estate videos, he wasn't just skipping school for fun—he was laying the foundation for what would become a thriving media company. Now at 21, the founder of Pollari Media shares his remarkable journey from borrowing his parents' car (without a license) to building a team of nine full-time staff and multiple contractors.

"We make businesses sexy," Brian explains, describing how his company transforms ordinary brands through strategic visual content and social media management. What began as a $25 drone photo package for realtors has evolved into a comprehensive marketing agency serving real estate professionals and businesses across Northwest Arkansas.

The conversation explores Brian's evolution as a leader, particularly his struggle with delegation. "Managing people is by far the trickiest part of the entire business," he admits, sharing how he learned to accept that "80% of what your employee produces is probably 100% to the client." This mindset shift allowed him to scale beyond what he alone could accomplish.

For real estate investors and professionals, Brian offers invaluable insights on building a brand presence that attracts opportunities. His company's largest acquisition channel is now Instagram—a platform that costs nothing but time and intention. "If you are at the forefront of people's minds, you're going to be the person they go to," he emphasizes, noting that even a small, engaged following can yield significant results when content provides genuine value.

Beyond business tactics, Brian's definition of success resonates deeply: "Being rich in more ways than one." His company's purpose—"creating impact through developing meaningful relationships"—guides every decision, from client work to community involvement. Ready to elevate your brand or property's visual presence? The path begins with understanding your audience and consistently showing up where they are.

Episode Transcript

Speaker 1 (00:07):
Welcome to Northwest Arkansas Investing Podcast, your
go-to source for real estateinvesting in Northwest Arkansas.

Speaker 2 (00:13):
With your seasoned investor just starting out.
We bring you expert insights,market trends and practical
strategies to help you buildwealth through real estate.

Speaker 3 (00:20):
From buying and selling to property management
and long-term investmentplanning.
We cover it all so you can makesmart, informed decisions in
this fast-growing market.
Let's dive in.
Welcome back to another episodeof Northwest Arkansas Investing
, where we dive into the people,strategies and opportunities
shaping real estate and businesssuccess here in Northwest
Arkansas and beyond Today'sepisode.

(00:43):
We've got Mr Brian Polari,founder of Polari Media, a
creative powerhouse that'shelped brands, real estate
professionals and entrepreneursshowcase kind of properties and
their personal brand and thingslike that.
So thanks for coming on, man,we appreciate you, appreciate
your time.
And I've got Brian Wagers here.
Zach Stanley is out normallywith us each time but he's out

(01:05):
for a little bit, on a littlebit of a hiatus, traveling a
little bit, but he'll be backsoon with us.
Yeah, we got him, we know it.
We want to kind of unpack,brian, your story, what you've
done to kind of build yourbusiness.
I think a lot of businessowners listen to our podcasts
and would love to kind of hear,as a young guy you know how
you've been able to kind ofcreate what you have.

(01:26):
And on top of that we want toalso highlight just some things
what personal branding lookslike, especially for real estate
investors, real estateprofessionals, how folks can
kind of use that for you know,raising capital, brian does a
lot of this raising capital,showcasing products that you're
looking to raise capital for oreven help attract great tenants

(01:49):
and show off amenities for theproperties that you own and are
managing.
So again, thanks for your time,man.
We're pumped to have you.
I think the youngest guest sofar.

Speaker 2 (02:00):
How are we Flattered?

Speaker 4 (02:02):
Yeah, thank you.

Speaker 2 (02:03):
We had our uh woman on earlier.
Uh, uh, last week.
That's yeah, kathleen, kathleencaldera also.
Uh, and I think this is a young.
How old are you?

Speaker 3 (02:14):
21, 21, 21 a lot of men.
I love it.
I feel like I'm just startingto get it's.
It was always fun to like asyou start to build your business
to you know, for to people say,man, you're, so you know, I
can't believe you're doing that.
I'm starting to like, I'mgetting out you're starting to
get age out of it, like, oh,you're doing what you should be
doing, yeah, well, geez, how oldare you now?
27, just turned 27, yeah.

(02:34):
So, man, you're mad.
In here I'm telling 34, I'm theoldest.
Yeah, let's say 34, two babies.
So, dude.
Thanks again for coming on,though I I'd love to get just
kind of a 30 000 foot view forthe listeners to kind of catch
up on.
You know what?
Where are you from what you do?
Um, kind of how everythingstarted to just give us a kind

(02:55):
of a high level view and dive in.

Speaker 4 (02:56):
I'll talk about pouring media first, kind of
what we do.
So our motto is we makebusinesses sexy and the you know
, the concept kind of was istaking boring businesses and,
you know, showing them in a newlight, with the social media
kind of the forefront and thecenter point of what we want to
utilize to kind of help growbrands.
That was kind of where we focusour attention and try to put a

(03:18):
lot of energy and effort intolearning that and doing that
well, especially for brands.
Uh, our business model is, youknow, helping businesses kind of
manage their online brand andthen also, you know, on the flip
side, we do a lot of realestate marketing, then we do a
lot of like just production workfor a lot of people.
So a lot of it is very, youknow, focused in the real estate
industry, because that's kindof where we started and I'll

(03:39):
always talk about.
You know what that looked likewhen I was 14 years old, trying
to, yeah, skip school to go doreal estate shoots.
But yeah, uh, that's kind ofwhat we do and who we are.
But no, yeah, I was, uh, bornand raised in clear lake iowa,
so just a small town about 4 000people, and, uh, I knew I had a
passion for video.

(03:59):
I knew I loved to, you know,pick up a camera and create
things and you know we weremaking youtube videos ever since
I was just a young kid.
And from there dad got a newjob in Arkansas and we moved to
Northwest Arkansas and he was inthe military and just kind of a
whole new start, the biggestcity I'd ever been in almost to
date.

Speaker 2 (04:18):
So you were 14?
Is that what you were sayingabout 14 when you picked up a
camera?
I was 14 when I started thebusiness.

Speaker 3 (04:30):
I've been using a camera since I was, you know,
nine, ten years old.
Yeah, yeah.
And when did you move tonorthwest arkin?
So then I was probably it wasthe.

Speaker 4 (04:34):
It was the summer of right before I started seventh
grade, okay, so I don't remember.
What is it?
Yeah, yeah, 12 or something, 12years old, I don't know yeah,
that's uh 2000 uh do the math,do the math yeah, 2012 is 2012.

Speaker 2 (04:49):
Yeah 2000 yeah 13, 14 .
Yeah, that sounds about rightyeah yeah, so.

Speaker 3 (04:54):
So brian and I, uh, polarity.
We got two brines, so we'regonna have to go back and forth
here.
You can call me polarity yeah,that's easier polarity.
Okay, uh, so so we we met eachother other through.
My mother-in-law was principalat the school.
You're at School of Innovation,east Springdale.
Shout out to them.
My wife works there now, so Ilove that.
Shout out to Springdale Schoolof Innovation.

Speaker 2 (05:14):
Yeah exactly Nice Donald Tyson School of.

Speaker 3 (05:17):
Innovation.
And you were what?
16, 17, at the time when we met.
We met because brian polari did, did our, our wedding.

Speaker 4 (05:26):
Well, I did your I did your, I did your family
pictures first did familypictures.
Yeah, I remember that was onthe front front porsche of your
uh mother-in-law's house yeah,that's hilarious.

Speaker 3 (05:35):
Yeah, brian remembers well, yeah, so, uh, so kind of
started with that, and then, andthen, how did y'all two, sir,
uh, how did?

Speaker 2 (05:44):
we meet, because I don't remember before uh we met,
uh were we introduced oversocial media?
Yeah, it had been throughsocial media.
I see you were doing somepretty good work for like
showcasing real estate reallywell and I you did a lot.
I don't know if it was realtorsor uh, someone had recommended
you.
Maybe I think someone I wasusing for photography and videos
wasn't available on, so Istarted reaching out for some

(06:06):
referrals and, yeah, I think wedid uh some content for
apartment I was about to closeon, but yeah, you, you got us at
like the most interesting partof our business too.

Speaker 4 (06:16):
Uh, just in terms of like, that was like a turning
point.
Uh, that was was definitely.
You came in at like probablyone of the coolest times, where
he's experienced the most growthin the span of two years that
I've, you know, ever experiencedin the lifespan of business.

Speaker 2 (06:29):
Yeah, that's all.
I have zero percent ownershipof polarity media, so that's
disappointing to hear.
But um, but before we go tomore current, so it was uh,
tyson school event.
Is that a technical like highschool?

Speaker 4 (06:43):
it's a public charter yeah, yeah, like a STEM-based
school.
They just wanted to kind oftake a new approach to learning,
I guess.
So it's a very open conceptthroughout the entire school,
interesting, very modern.

Speaker 3 (06:56):
There's no sports, so it's kind of like media stuff
that he's doing.

Speaker 2 (07:02):
Yeah, budget nerds just hanging out in a big
building.

Speaker 3 (07:04):
It was like welding right a big building, it was
like.

Speaker 2 (07:05):
It was like welding right and some other, like
different techniques, so kind ofwhat my mind is going to like
technical college, but more likearound high school.

Speaker 4 (07:11):
Like you, could graduate with a, with a let, I
don't think a bachelor's degreegosh, I'm gonna sound like such
a goofy associates degree.
An associate's degree?
Yeah, you can graduate with anassociate's degree and you can
also.
The goal was to like, havethese programs that you could,
you know, step into.
Like you could get into thewelding program and you could
step into a welding job rightafter high school, you know, at

(07:32):
18, 19 years old pretty much.

Speaker 2 (07:34):
They got stuff for uh theatrics, probably like uh
thespians and stuff like that.
Yep, that's a actual word.
Yeah, that's a funny word.

Speaker 4 (07:42):
So but yeah, I've heard that word.

Speaker 2 (07:48):
Ryan, before we started this podcast was like is
there anything I cannot say?

Speaker 4 (07:51):
I went to the party mouth a while out we taught him
a new word today?

Speaker 3 (07:54):
No, but just going back to it, how do you think
School of Innovation played arole?
I mean, obviously you grew upand you started the love for
cameras and making content waswhen you were nine, 10 or
whatever.
But as you get older and youget into, you know, you guys
move here and you get intoschool of innovation eventually.
Yeah, how do you think that?

(08:14):
Do you think that was a bigrole in kind of what?

Speaker 4 (08:16):
Yeah, and I have a lot of like.
I have a lot of our success asa business to a lot of the
people that I met along the wayTwo teachers, specifically Mr
Pasquenzo and Mr Chastain.
They're both pivotal roles inmy business.
Chastain was like the mom andPasquenzo was like the dad,
because he was a hard ass, likenobody would not get yelled at

(08:37):
at some point by him, but hejust held us.
He like he never lowered thebar and I think that was really
important because it always.
He always held us to thestandard and I heard a really
good term for this just theother day.
It's not what you teach, iswhat you tolerate, and he didn't
tolerate any bullshit.
Yeah, so, uh, that kind of youknow that, in coupling with how
my dad raised me, uh, just likeyou know it felt familiar and I

(08:59):
owe a lot of that to you knowhim getting on to me when I was
slacking off or not letting meoff easy just because I did
really well in his class orbecause he liked me a lot in his
class.
I was still held to the samestandard, expected the same
amount of stuff, and I thinkthat was a very pivotal role.
And then also, just theflexibility that the school
provided was incredible.

(09:19):
They probably don't like mesaying that I was skipping class
to go shoot real estate shoots,like under, like I I was.
Oh gosh, how much trouble I getin.
I would.
I would borrow my parents caryou know, didn't even have my
license yet and I would go fromschool to these shoots, take all
the backgrounds, like, son, youcan take the car, but take the
back roads.
I don't even you get in trouble.
So I'd take the back roads, godo these shoots in the middle of

(09:41):
school day and then my uh, hedoesn't work there anymore, so
it's okay.
But uh, mr chastain, he'd have alittle side door in his
classroom.
He's like all right, mark youas president, just go out there
and just knock when you're backand come right back in.
And but he, but he's alsoplayed a pivotal role.
Like to this day.
Like to this day we're we'regreat friends, we all hang out
and you know he's he slides hisbusiness all the time and not,

(10:02):
you know, little contracts.
These are you know he slideshis business all the time and
not you know little contracts.
These are very reputable bigplayers in the educational scene
that he's helped us getinvolved with and, you know,
make an impact to.

Speaker 3 (10:12):
That's awesome, yeah, I think so much of it is kind
of the connections that you haveand then, of course, mentors
that kind of teach and helpalong the way.
I mean, obviously you had thepassion of it, but kind of
pressing that on forward andhaving someone that can mentor
you, be hard on you, stuff likethat, and that's key.

Speaker 2 (10:31):
Finding mentorship as early as possible and your like
path to growth is so key andit's so lucky.
I mean you could say it's luckyyou found it early on.
But you put yourself in thesituation to like you can find a
mentor like no matter how oldyou are or no matter where you
are at like.
Some people it's a little biteasier or harder.

(10:52):
Some you might have to emulatesomeone that you got a lot.
That's your teacher.
You're seeing them every day.
Yeah, like that's not.
Like that's a nice man likeit's easy to you know.

Speaker 4 (10:57):
You know, look at alex from osier, look at these
big players in the business.
You know, you know, love theircontent online.
But it's a whole differentthing to like have somebody that
can talk to you, you know, as a, as a person and not as content
on a screen and, actually, youknow, give you direction.
And you know not just life.
You know his knowledge ofbusiness.
You know, probably isn't whatmine is to this day, or maybe it

(11:17):
is, I don't know, but uh, uh,but his.
You know the experience.
I put a lot of it on, like theyhave more experience than me,
and that's one lesson I wish Ilearned earlier was, like, you
know, when I was like betweenthe ages of like 14 to like 18,
like me and my dad were on arocky relationship, like you
know nothing.
You know he, I was, he held meto a very high standard and no

(11:37):
shit flew in that house, uh.
And then I was like 19, 20 andI was like holy shit, he's kind
of right about like everything.
And I was like holy shit, he'skind of right about everything.
And I was like I was like damn,I understand why he was the way
he was, and I'm happy that Iunderstand that now, because my

(11:57):
dad is a big resource for me andI'm fortunate enough that we
can talk and he can provideadvice.
And even in Proverbs it talksabout I'm going to say this in
layman's terms because I can'tquote it word for word but it
talks about how you should havemany counselors, you should seek
advice from many people,trusted people, that is.
I don't accept advice fromeverybody.

(12:18):
There's like five, six, sevenpeople that I would actually
take constructive criticism fromand let talk to me a certain
way and give me feedback in away that I would actually, you
know, take constructivecriticism from and let talk to
me a certain way, and you know,give me feedback in a way that
I'd yeah, yeah, I mean we need abomb button, we need like a
little like ding ding, dingbutton, like yeah.

Speaker 2 (12:33):
Repeat that yeah, that's awesome.

Speaker 3 (12:35):
Yeah, that's so good.
So so take us, take us back toyour, your 14, you really
started getting clients right,like what, what is that?
Where did clients come from?
And did you always think of itlike you wanted it to be a
business, or were you just?

Speaker 4 (12:50):
I don't even man.
The first like me running thebusiness in high school was and
I just want to preface this nowlike it was really cool to say
you're a business owner, like inhigh school.
You know it was a fun like show, and you know it was a fun like
show, you know you could flexor whatever.
But now I'm like if they don'tneed to know, I don't want
anybody to know who I am.
Like I don't, unless it's aperson that I'm trying to build

(13:12):
a connection with or like is inmy network.
Like if it's some random joeschmoe, like I just work in a
marketing company, bro, I don'twant them to know what I do, or
like that I'm the owner oranything like that.

Speaker 2 (13:22):
But to kind of go back, yeah it's a funny
evolution too, like we've talkedto some people in different
situations too, and like a lotof the multi millionaires want
to be under undercovermillionaires.
It depends on, like you said,depends on the situation you're
in.
Yeah, depends on the roomsyou're in too, so you want to be
able to make yourself known atyour appropriate time, and not

(13:45):
everyone, not just everybody.
Yeah, I think that's definitelyevolution.
And it's six.
You know how many people do youguys hire so right now, or do
we have?

Speaker 4 (13:55):
hired for us?
Yeah, how many people work up?
So we have nine people on staffand then we probably have like
four contractors that we workwith like B2b.
Um, that help us, you know, dothe fulfillment side of things
that's pretty awesome.

Speaker 2 (14:07):
21 I got nine people plus four contractors working
for you.
That's pretty great, and that'snot.
That's a six-year road, thoughyou know.

Speaker 4 (14:16):
That's from 14 to yeah and like and once I got a
hang of it I'll kind of tie itback in.
So, like the uh, because it'sall part of the evolution, yeah,
like I started it because I got, I knew I'd always wanted to be
in this industry.
I just didn't know where to getinto it.
So I was on youtube and I sawthis thing that was like you
know, easy ways to make moneydoing video or whatever.
And it was video, real estate,and it talked about real estate,

(14:37):
you know, low barrier to entry,yada, yada, yada, all these
things.
So I was like, okay, this might, this might be where I can
start.
So I had a camera.
I had like a crappy little likestabilizer, but I didn't have
the right lens, so I had to.
I had to ask my dad for a loanof $200.
I was 14, right, yeah, but youknow my father was a man of
lessons, so he charged meinterest at 14 years old.

(14:57):
He's like all right, yeah, I'llgive you 200 bucks.
I had to convince him why.
He's like all right, I likethis business plan, gave me the
200 bucks.
He's like you're going to payit back with three and a half
percent interest.
Just, you know, teach me alesson that the world ain't free
.
So I paid that back and I gotthis lens and I was like, all
right, we're off to the races.
No clients dead, for you knownothing.
For like six to eight months itwas rough, you know, I was like

(15:20):
freaking out, didn't know whatto do.
And then I was fortunate enoughto give a presentation at
Cobalt Banker in Bella Vista andI remember I gave that
presentation like, had my wholelittle speech prepared,
practiced it the night beforeand I went in there and, you
know, just talked in front ofthese realtors for like 15
minutes and I remember like thatday, like I got so much
business.
I made $800 in a week and I was14.

(15:41):
And I was 14 and I was like,holy shit, is this what it's
like to have a job?
It is incredible.
But like the first two yearswere rough, like it was like I
don't.
I didn't make more than $20,000in two years, you know, from
the age of like like 14 to like16, pretty much like it was.
I made no money.
And then it was the years afterthat where it was like the
exponential growth into.

(16:02):
You know where we are now, butit was like the exponential
growth into.
You know where we are now, yeah, but it was, uh, a lot of.
It was just, you know, doingthe right thing always is how I
got a lot of clients.
You know, never if we messed up.
You know, always like, alwaysmaking it right for people.
And you know, just trying to dogood work, trying to try to be
the best I can and providequality, even though the quality
was terrible at the time.
And also, you know the fact wecharged 25 bucks for drone

(16:24):
photos, so that was, you know,yeah, that was a very enticing
for an agent that wants to, youknow, save some money on their
marketing.

Speaker 3 (16:30):
Plenty of people want to save money out there for
sure.

Speaker 4 (16:33):
Yeah, so you know the 14 year old with the 24.99
drone package.

Speaker 3 (16:37):
10 photos yeah, so I mean even even 14 to 16, though
making more than 10 bucks anhour.
I'm about to say I'm so sorry,you're like no money.

Speaker 2 (16:48):
But yeah, I was taking quarters, fucking
delivering newspapers door todoor, like I would take that,
and I think Lifeguarding waslike my first, like Let me
retract that.

Speaker 4 (16:59):
I'm very fortunate that we made that.

Speaker 2 (17:03):
But you being not.
But that's part of the mindset,of how.
What like my mindset wasn't.

Speaker 4 (17:07):
I mean, you were like , oh, like in the time, like I
was thrilled, yeah, like when Iwas in there, when I was living
it, I was like, oh, I'm making,I'm doing great, but it sounds
like you were already spent.

Speaker 2 (17:15):
You know you would skip class to go pursue this
path.
Like you were putting hours,maybe that was minimum.
I don't know how many hours youwere working.

Speaker 4 (17:27):
If I was doing the math, I was probably making like
four or five bucks an hour.

Speaker 3 (17:30):
Yeah, between editing , traveling and shooting Right.
So even on that businessdevelopment phase, I think this
is a good lesson for a lot oflisteners.
I mean, what did that look like?
You mentioned maybe six toeight months or more of not
really having any business.
Yeah, you're paying on thislens to your dad really having
any business.
Yeah, you're paying on thislens to your dad.

(17:51):
Yeah, and you know, are you.
Are you out trying to getmeetings, like with colwell
banker?

Speaker 4 (17:53):
I was out your email or call yeah, I was calling and
I was hustling.
I was, I was trying to findbusiness everywhere I would.
I was going to these differentbrokerages trying to offer.
I was like, oh, thispresentation works, I'm gonna go
try to get more presentations.
Um, and like it was just slowso you always knew real estate
was.

Speaker 2 (18:09):
So you were you, I think before we started.

Speaker 4 (18:11):
You were talking a little bit about maybe you
experimented with weddings, butit sounded like early on, real
estate was the only was the onlything I did for probably two
years, in the very beginning,and it, you know, not because I
loved it, but it was like it waswhat was working.
So I was like, all right, great, this works, so that's what
we're gonna do.
Yeah, absolutely, I didn't care.
I was like this works, this isthis working.
So I was like, all right, great, this works, so that's what
we're going to do.
Yeah, absolutely, and I didn'tcare.
I was like this works, this isthe direction that I want to go,

(18:32):
so it's better than doingnothing, right.

Speaker 3 (18:34):
That makes sense.

Speaker 4 (18:35):
Yeah.

Speaker 3 (18:35):
So yeah, so now we I mean you start to get some
momentum.
You obviously are getting thesejobs here and there you
mentioned you don't really dothat for the most part, though,
but I know you've obviously donea ton of projects up to this

(18:55):
point, and you mentioned theemployees that you have and some
contractors that you work with,stuff like that.
What do you think was kind of apivotal moment for you as a
business owner?
Obviously, things start to grow, and it's hard, like you know,
even in real estate, and forboth of us you know it's hard to
let go of the reins, I think, alot of times because you really

(19:17):
care about the quality ofproduct that you're providing or
the quality of service thatyou're providing, and you feel
like nobody can really do it tothe you know the way it needs to
be done, like you think itneeds to be done, like you think
it needs to be done, oh for so.
So what did that look like?
Learning process wise, to kindof start to let go of the reins
in in certain areas to where youcan really focus on continuing

(19:37):
growth from the timeline, likelook at it from a holistic scale
.

Speaker 4 (19:40):
It was like I was very hands-on and then I started
like becoming more hands-off,and then I became very hands-off
and then I had to get veryinvolved again.
And then I'm right here, backas I kind of very involved and
that's like over the span of sixyears.
So it's it kind of was like allright, we're starting to get it
, get it, get it okay, go rightback down, we're doing a bunch

(20:01):
of changes.
And then yada, yada, yada.
So it was.
It was.
It was very scary at firstbecause I had never I'd only
ever done my product.
I'd never managed anybodybefore.
I was like 17, 18.
It was just me and my buddy,peyton Peyton, was the first, he
was the day one, he was a dayone-er.
So a lot of it was just likehey, dude, you want to come out

(20:23):
and shoot this with me?
And then he had a cool camera,so it worked for me and it
worked well for us.
And then eventually I was likehey, can you try to edit this?
And it was like it was like 75of the way there.
I was like this is so close,but what was like what was 100
to me, or you know well, 100 tothe client is is all right.

(20:45):
Let me really say this uh sorry, I think Gary Vee said this
quote, but it was like 80% ofwhat your employee can give you.
If it hits the bar by like 80%,that's probably like 100% to
the client.
Anyways, that last 20% isreally just you nitpicking, like

(21:05):
very small, strenuous detailsthat really nobody probably
wouldn't notice to begin with.
So I think you know, resettingmy expectation to see or to say,
like, what is like, what islike good enough, what is the
bar?
Am I holding the bar too highright now?
You know, can we get there?
Or you know, what does thatlook like?
So I think once I looked at itas 80, I was like, okay, this is

(21:25):
80 of the way there.
Yeah, this is fine.
And the client was like, yeah,this is, or what does that look
like.
So I think once I looked at itas 80%, I was like, okay, this
is 80% of the way there.
Yeah, this is fine.
And the client was like, yeah,this is great.
Yeah, not many complaints.
The hardest problem was gettingthe clients to get used to
working with Peyton versus me,right.
So we lost a lot of clientswhen there was a big transition
and he started going to do morereal estate and I was stepping

(21:45):
out of the production stuff andthe clients were very much like,
no, I want brian, he has to bethere.
Yeah, I was like I just try togrow the business man.
I don't know what you want meto do yeah, I think you see that
often.

Speaker 3 (21:58):
I mean, I've had similar situations with with, uh
, you know doing stuff like that, or with you know, in other
areas where you know you, youfeel like you want to work with
the person that you originallysigned up to work for and you're
paying a premium because youlike the, you like the person or
you like what they've done.
Yeah, so, the transition period.
I think that transition period,though, has to happen, and it's

(22:18):
important as a business owner,whether you're in kind of your
field or any other field, realestate wise, too you can't even
just kind of talk like from arealtor perspective.
Yeah right, a lot of peoplehave transaction coordinators as
a, for instance, andtransaction you can't even just
kind of talk like from a realtorperspective.
Yeah Right, a lot of peoplehave transaction coordinators,
for instance, and transactioncoordinators, you know, are kind

(22:39):
of helping the process ofdocumentation and making sure
every kind of step on that partis done really well, and a lot
of folks don't want to give thatup because they feel like you
know they may miss something, orblah, blah, blah.
But I think there has to be youas a business owner.
There has to be a transitionpoint if you want to continue to
grow, yeah, uh, where you kindof have to, just, you know,
train and and let them go, yeahand uh, and kind of teach along

(23:02):
the way.

Speaker 4 (23:02):
It's like to the point now where I went and did a
shoot for payton and payton hadonly ever worked with this
client and I went to go do theshoot and they're like oh Brian,
so nice to meet you.
Yada, yada, yada.
And then, you know, did theshoot whatever, gave them the
deliverables, and then Paytonwent to another shoot for them
like a couple of weeks later andthey're like oh, payton, thank
God you're back.
We wanted you and I was likeperfect, this is what I wanted.

Speaker 2 (23:24):
There's a lot of lessons in that and your 80-20
principle.
I think it's just goes down tolike no one's going to do it as
good as you Like that.
You have to let up some of thatmindset.
Like I could lease the hell outof an apartment building I
could, every single person.
I would have a very highsuccess rate of the people that

(23:44):
came through the door.
I would be following up withthem right away professionally.
But my highest and best useisn't leasing an apartment.
Maybe it's talking to theregional manager.
Maybe it's like on a touch baselooking at rent rates and what
are we charging last week forthis week?
Or maybe it's talking todifferent insurance agents and

(24:04):
maybe it's finding the next deal.
There's a lot better sources.

Speaker 4 (24:08):
It's on that yeah, not always are the nitty-gritty
stuff.
Yeah, what can you delegate out?
What's the, what's thelow-hanging fruit that you can
delegate out quickly?

Speaker 2 (24:15):
and then giving them the opportunity to do that,
giving other other people theopportunity to shine.
Yeah, you gave payden theopportunity to shine and they're
like people you know arerequesting him.
Now, yeah, like he is steppingup.
So, yeah, I think that's partof it too.
Like, okay, and now you youtalked about you're coming back
more into the business againbecause you gave it, gave it up

(24:36):
a lot, a lot uh, even have toomuch.

Speaker 4 (24:39):
Yeah, to the point where it was like, okay, I need
to get back in here, yeah yeah,yeah.

Speaker 2 (24:43):
So so I mean that's another important like figuring
that out quickly, like notletting that get off the reins
too much, where you, okay, Ineed to fire someone, or I need
to step in more, or maybe I needto hire someone else for this
role and it was always like, andit is.

Speaker 4 (24:58):
There's a lot more of my philosophy has been like I
don't want these guys to come tome with a problem and I'm the
source of truth.
I want them to come to me witha problem and a solution to the
problem and like now we have itset up.
So you've met Jeremy.
I don't think you've met Jeremy, but so I own the business and
Jeremy is what we call theintegrator.
You know, if I have vision oryou know there's something that
I think we need to implement,he's kind of the one that makes

(25:19):
it all happen through thebusiness and a lot things are
running smoothly, um and uh.
You know, letting, letting themgo to go to jeremy and come to
them with the with a problem anda solution, versus just hey,
like jeremy, there's a problem,I need you to like fix it.
So now it's more of like I wantto be free thinking and, like

(25:42):
you know, have a, have a role toplay, be able to actually make
a difference.
Yes, and you know, just providecoaching versus telling
somebody what the answer isright.
A lot of like what I've, youknow, been trying to crack the
code to is like how do you likemanaging people?
Managing people is the hardestpossible part of the entire
business.
Like that is by far thetrickiest part.
It's not sales, it's notproduct, it's how do I get

(26:03):
people to do what we need themto do and want to do it right.
And that's been the trickiest.

Speaker 2 (26:08):
I'll give you a good book that who, not how, is a
good.
There's like a hundredmanagement books out there too,
like john maxwell or uh, yeah,maxwell has a lot of good ones.
But who, not how's a great one?

Speaker 3 (26:19):
yeah oh, let's say that is a tricky part though.
Just figuring out kind of howto how to keep people motivated
for the same goals that you'remotivated for, yeah, of growth
and treating people well andhaving high integrity, and stuff
like that.
It's not, you know.
For a lot of people, working isjust, you know, going to do
what they need, what they needto do and what they're asked to
do, and then going home and it'snot, you know when you can get

(26:41):
employees and folks around youto start thinking like you are
and like take a deep care intowhat they're doing and treat
people committed, like committedto the growth of the business.

Speaker 4 (26:50):
Like dayton's all in, like damn.
Like he uh, he didn't go tocollege because of this.
Like jackson dropped out ofcollege because of this, that's
all like jeremy is a call todrop out as well.
And this is like this is thebread and butter.
Like this is this is the a planand this is the plan that's
going to work.
Yeah, uh, you know that'sawesome.
If it doesn't work, god forbid.
Like you know, we'll come upwith another great idea, do that

(27:10):
.
But like this is like this iswhat we're all invested into,
and like they're all committedto it.
And that was like the extrastep.
It wasn't they're just comingin here to just put in their
eight hours and balance it was.
They're coming in here becausethey want to see it succeed and
they know that they can be apart of something that can grow
and, you know, impact peopleyeah, I like how you're brian's
over here saying, yeah, this guydropped, we had this guy drop

(27:32):
out, and brandon's like that'sawesome.

Speaker 2 (27:33):
Yeah, what do you think about that, brian?
That's a I brought it up onanother episode and just talking
about, I have two son.
I have a two-year-old and afour-week-old and I don't know
if they'll go to college.
If If they want to go to theUniversity of Arkansas, I think
I'll support it.
If they don't want to, I'llsupport that too.
I think I'll leave it up intheir hands and try to provide

(27:54):
some guidance, but I absolutelywill not be like, hey, we need
to get straight A's so you canget a full ride to University of
Arkansas.

Speaker 4 (28:02):
Yeah, that's something I like.
It's like, why are we trying topreach that that's the only one
way, right, yeah, that was theone thing I hated in high school
was like all right, now you gotto, you know all this stuff for
college.
I'm not going to college, man.

Speaker 3 (28:14):
Yeah, Like I don't want to do none of that.
Times have changed, for sure.
I mean, when I was growing upit still was super valuable to
have a college degree.

Speaker 4 (28:29):
And if you're out there looking for and I know
it's not that like it's notvaluable, like it is valuable,
right depends on you know whereyou're at in life.
Like, if you're an 18 year old,you don't know anything better.
Like think about you guys at 18.
Like I know I was an idiotdoing the absolute most moron
stuff.
Yeah, that was like if I madethe decision to go to college,
like when I look back at it 20years after and be like, wow, I
was just that was the rightthing to do, right, or I'd be
like, no, I probably could havegone somewhere, because you can

(28:49):
go to these places if you'remotivated in your discipline,
you have like the work ethic.
You'd be surprised what kind ofpeople will pick you up and
just you go there and say I'mhere to learn, I'm not here to
make a you know, make thehighest possible paying job, but
I'm here because I want tolearn and, like you know, go to
that next level.
Can you teach me?
You're much more likely they'regoing to be to teach you versus
some brat coming in saying Iwant you know, maybe a little

(29:10):
bit more on the paycheck.
Yeah, you're gonna be like dudekick rocks, you don't know
anything about anything exactly.

Speaker 3 (29:16):
But yeah, I mean, even you know when, when I was
growing up, it was stillimportant and if you're looking,
you know if, if folks out therelooking to be at walmart and
they want to grow there, yeah,like, most of the jobs still
require a bachelor's degree, sothere's, there's value there for
me, like going, you know, Iwanted to.
I wanted to play ball incollege, so I did that for two
years and then all I wanted todo was be a hog and so and to

(29:37):
finish there, and so I did that.
I went to Arkansas for the lasttwo years, you know, spent the
money and I would say it was100% worth it, and it was not
because of the classes, was itthe experience, brandon?
I mean, my sole focus when Iwent to the U of A was like I
want to meet everybody on thiscampus and I want to know the

(29:59):
future business leaders that aregoing to stay here in Northwest
Arkansas.

Speaker 4 (30:02):
Are you still connected with people that you
went to college with that arelike making moves in the
community now Big time?
Yeah.

Speaker 3 (30:08):
That's awesome's, I mean, and if I wouldn't have
gone to the uva the last twoyears, I mean I, I think I would
, I there's just no way I wouldbe where I'm at.
I truly believe that and itwasn't again, it wasn't because
of the schooling or anythinglike that, it was just because,
you know, connect connections, Ithink.
Would you guys twine?

Speaker 4 (30:24):
with that?
Would you guys say that whenyou were like like, like senior,
like sophomore, junior, seniorin high school, that you knew
what you wanted to do, or thatwhere your thought or where your
career path would go was whatit is today, when you guys were
that?

Speaker 2 (30:36):
young, I didn't know.
I mean it pivoted quite a bit.
And for the college thing, Ithink that's a huge benefit,
like networking and, you know,socializing it is a skill, skill
like whether you're infraternity or not, like like
that's almost like political uh.
But finishing something thatyou start is there's value in

(30:57):
that, yeah, finishing somethingthat you're starting.
But and I think college helpsyou think, like how to think,
not what to think, but how tothink how to do problem solving
and depending on why you'regoing and what you're
specializing in, and also itdepends on your background, like
your high school back.
It depends on your upbringing.
Did you have a lot ofentrepreneurs in your life or
did you?
You know where both yourparents, teachers and you know,

(31:20):
maybe college exposes you moreto some business classes and
some networking and differentorganizations and future players
in that area you're growing.
So yeah, there's for sure.

Speaker 4 (31:30):
Like sorry, not to cut you off, if I may.
They're like there's definitelyvalue.
Like one of the girls webrought on, rebecca, like she
has a marketing degree and I waslike she knows things and I'm
like, oh my God, that's a greatidea.
She's like I was like where'dyou learn that?
She's like, oh, maybe I shouldgo to marketing class at the U
of A, maybe I could.
You know, maybe there's afoundation that would be
beneficial to that.

Speaker 2 (31:52):
Yeah, 100%.
And yeah, we could do a wholehour podcast on just going to
college, Like we could have adebate about college.

Speaker 3 (32:01):
Should we go?

Speaker 2 (32:01):
to college and maybe we should do like a 30 minute
podcast there.
And actually our next guest isa harvard mba grad.
So I went, I'm gonna, we'regonna ask him the same question,
uh, and see what his histhoughts are on that.
You're talking about marketinghere too, I think, with about a
little less than subway.
Yeah, I think, yeah yeah, be agreat way to segue and yeah,

(32:23):
just so we mentioned this at thebeginning.

Speaker 3 (32:25):
But you know, I think a lot like brand presence is
super important, not only for,you know, real estate agents,
which you work a lot with outthere in the market, but
investors especially.
So I mean, we talked a littlebit about, you know, attracting
more capital to deals thatyou're finding and you're trying
to put together, or, you know,trying to even acquire better

(32:45):
tenants in your properties andshowing off the amenities that
you have, and stuff like that.
I think even beyond that,though, you know, trying to even
acquire better tenants in yourproperties and showing off the
amenities that you have, andstuff like that.
I think even beyond that,though, you know we've had Henry
Washington on the podcast Henry.
I saw a clip from Henry, andHenry mentioned, you know he's
talking to a crowd and he's likeyou know, I have the secret
that nobody I know nobody willdo out here, and he's like you

(33:05):
know I will.
If you'll just go on socialmedia and and put out there to
the world like hey, I'm lookingfor, you know, duplexes in
Fayetteville, um, and I'm abuyer for it, like keep me in
mind kind of deal, and do thaton a regular basis, it's free,
you know you don't need to doanything and when people will
start to think about you whenyou're, when they come across a

(33:26):
duplex in Fayetteville orwhatever, and so I think just
thinking about you know, brent,strong, having a strong brand
presence and being willing toput yourself out there is so
important.
Like, tell me a little bitabout that and like how that's
how you've seen even yourclients, uh, or maybe even how
you would pitch to your client,to, to prospective clients, yeah
, like what, what it means tohave a good brand presence?

Speaker 4 (33:48):
I guess, yeah, I think a lot of it comes back to
like well, the one thing I loveabout marketing is that it's not
like it's always changing somuch.
Like you know, at one point itwas newspapers.
You know, one time it was abillboards.
It still is.
For a lot of these things,there's no right or wrong answer
.
That kind of way I look at it.
Just because billboards aren'tas popular now doesn't mean you

(34:09):
shouldn't necessarily count themout.
You should always invest in allsorts of marketing.
You should always try somethingnew.
A lot of it is just tryingRight now.
A lot of the focus is on socialmedia.
Do you have Instagram?
Do you have Facebook?
Do you have LinkedIn?
Do you have TikTok?
How many do you have?
How many do you have?
On what On?

Speaker 3 (34:27):
all of them.
You got YouTube.
That's a good question.
I've got YouTube One, instagram, instagram, facebook, facebook,
tiktok, twitter, twitter,tiktok, no, anything else else
on tiktok here.

Speaker 2 (34:37):
No, you're on tiktok.
I said no tiktok here.
Uh, linkedin, linkedin,instagram and facebook are the
three for me.

Speaker 3 (34:44):
Yeah, I would say instagram to instagram, or I do
the most, and then facebook andlinkedin and I can say each,
each one of those platforms hasbrought me a deal, yeah, where
another which is pretty cool, solike, so obviously, I mean you
can keep going like how, uh, howimportant do you think it is to
?
It's so important yeah it's so.

Speaker 4 (35:04):
It's so freaking important like our and not just
from like a brand awarenessstandpoint, like from the
standpoint of you can create anentirely additional acquisition
channel to your business fromsocial media.
Our biggest acquisition channelright now is our instagram.
Like shit just floods in to thepoint where we have to.
You know, we have to be kind ofdiligent with who we take on if

(35:26):
we're going to scale.
You know, carefully, right, butlike it used to be all referral
based.
It was all very much like wordof mouth referral.
That was the only marketing thatI had and you know, but I
wasn't really doing marketing atthat point, I was just doing,
you know, video production andphotos.
Uh, and then, more recently, inthe last couple of years, we
started investing a lot onInstagram and you know, I just
watched it take a huge chunk ofwhere we got a lot of our leads

(35:49):
and deals from and a lot of thepeople I can tie back are like
all through social media one wayor another.
You know it may have been fromsomething that somebody else
shared, that they saw and theyliked but it all kind of
eventually led back, you know to, to social media.

Speaker 2 (36:07):
Do you recommend people having all platforms, or
dive into one platform, or?

Speaker 4 (36:08):
what's?
You know it's loaded.
Because obviously it comes backto like how much capacity do
you have?
Like, if you're a you knowcorporate company and you can
put you know hundreds ofthousands or millions into
marketing, then yeah, I wouldsay you need to have every
platform.
But you know, if you're rollingon a budget and you have to
pick one, you know, pick the onethat fits your audience the
best, Right, you know I can't.
You know we can't personally beon every platform.

(36:30):
We don't have the capacity, wedon't have the staff to do it.
Right, I'd love to.
That's the goal.
At some can also be dangerous toa certain standpoint, because
what if, by God forbid,something happens to Instagram
and it goes away?
You just lose an entire channel.
So I think it's important tohave more than one channel.
You don't think you need tohave all of them to necessarily

(36:51):
be successful, but you shouldnever discount any of the
platforms, even as much as youdon't like them.
If you can afford to investinto all of them, then you can
look and see, you can get data.
You can say all right, thisSnapchat is sucking.
Maybe we pull a lot of moneyout of Snapchat and put it
somewhere else, you don't needto invest in everything you got
to test and get data and seewhat works over the course of

(37:14):
time and take that and say, allright, yeah, we get a lot of our
clients from LinkedIn andInstagram, so maybe we should
double down on linkedin andinstagram versus all the other
ones that we have seen have notworked for our marketing,
absolutely no, that's.

Speaker 3 (37:28):
That's cool, I think.
I think it's just superimportant to have some kind of
presence on each right, justlike you said.
I mean, there's been so manysocial media platforms that have
popped up and died the next day.
Right, vines no longer existand people there's probably so
many people were you around withvine.
I was like right there at theending years yeah, and then even
you know, like I'm thinkinglike clubhouse, I think, was one

(37:49):
that was big for a second now,when that was gone, like then
you get in on everyone, like,yeah, it's almost like a walkie
talkie.
That one was not super long ago, but but it was like it was
there and gone like that.
So I think that's important.
Something else that I've alsonoticed across social media and
folks that have success using itwith business number one, it's
free, but number two, they foundways to add value to their

(38:13):
audience and so it's not justthrowing stuff out there.
I think it's easy to seeanybody, especially in the real
estate business for me, being arealtor posting a house that
just got listed.
It's easy to see you knowanybody in, especially in the
real estate business, to like,you know, for me, being a
realtor, you know, posting ahouse that just got listed or
like just doing the boring stuffthat nobody doesn't really add
value to people yeah, what doyou mean?
And then you know, add value tothe person looking for the
house Right, that's fair, butbut looking at, like you know,

(38:37):
looking at what you do out there, you're even putting content
out that maybe is helping othercontent creators, videographers,
stuff like that.
I think about one of my biggestclients.
He's an investor, younger guy,and he's got a huge presence on
Twitter X and he just adds value.
He talks about the deals thathe's doing.
He talks about just kind oflike things he's seeing in the

(38:57):
market, how he's structuringdeals, doing deals, like things
he's seeing in the market, howhe's structuring deals, doing
deals, and now you know what Ithink that creates is it creates
a trust and it creates a like.
He's the guy you know, forinstance, that client.
He has people around thecountry now that are sending him
deals consistently.
That he's getting access toNobody else is because he's got

(39:18):
this presence and he, you know,people see him as a guy that he
gets deals done Right.
So like, even for you, you can,you can kind of touch on that.
Like have you?
Have you seen that in your ownbusiness, the momentum of your
own socials kind of help youcreate more business?

Speaker 4 (39:33):
I think it was really game changer when we were
trying to identify the intentbehind what we were doing with
it.
Like everybody, you know, youask somebody what the intent of
Instagram is if they're abusiness owner, and you know
it's either brand awareness orget leads.
And ours was always like how dowe, you know, how do we, you
know, I guess, do that?

(39:53):
But that's all like that allcomes with putting out content,
right, like, how do we educate?
How do we inform?
How do we give value?
How, right, like, how do weeducate?
How do we inform?
How do we give value?
How do you?
If you look at social media asa platform to project your
knowledge, to help other peoplelike you're gonna like it.
It will all come by proxy, justleads and brand awareness,
right?
So I think puttingintentionality behind why you're
doing it, the why is veryimportant.

(40:14):
Why do you have social media?
What do you want to have socialmedia for?
Why are we even posting on itto begin with?
Is it just to get more leads?
That's kind of selfish.
How about we you know, you know, god forbid you make a change
in the world and help somebodyelse out?
Right, right, like, let's youknow we can.
We can put out content that isvaluable to other people and you
know Gary V calls it a jab.
I think it's jab jab hook.
Like value, value offer, right,you know, give them value, give

(40:37):
them value, maybe slide them anoffer right there.
You can temp check, I like tocall it temperature checking
people.
You can put something on yourstory For you guys.
For instance, we'll just saythis Are you looking to invest,
yes or no?
Put on your story yes, okay,you have a whole list of
potential warm leads.
Now, if they said yes, Opens upa whole new door.

(40:58):
They say no great, Okay, right,a whole, opens up a whole new
door.
They say no great, okay, whocares?
But if they say yes, you know,you can kind of see who's, you
know who's interacting with this.
If they're qualified, you knowevery.
You know every.
Now and then someone who'squalified is going to pop up in
there and you can.
You know you can use socialmedia as the gateway to contact
them and start working with them.

Speaker 2 (41:15):
Potentially, how important do you think that it
like you both mentioned it andadding value to and the brand,
like this, having this brandidentity.
I think you nailed it too, likewhy am I doing?
Maybe that's a question youhave to ask yourself again, you
know, and maybe that pivots,like why am I doing this and who
am I trying to serve, yeah, orwho am I trying to reach?
I think is big.

(41:35):
And then, what kind of valuecan you?
You know the realtor, maybeit's I'm adding value by
showcasing this home really welland telling you all the facts
about it, versus just this, orand I'm doing it in a fun way,
like for a commercial, you know,I think you try to find ways to
add value.
So I guess my question to youis what?
What other ways are there tocreate, help someone create a

(41:56):
brand identity?
Is that to go narrow, to gobroad, broad?
Is it what?

Speaker 4 (42:02):
would your?
That's a good question.
So to go narrow or to go broad?
So I'll kind of answer thatwith my experience on ours.
So we had a more of a narrowaudience in terms of the content
we put out.
A lot of it was very directedtowards videographers and
creators, and those videos aregreat.
Some of them went very good,did very successful tens of

(42:24):
thousands of views, did very,very well.
And then I was thinking aboutit.
I was like you know, this isgreat, but we're not.
You know, we don't work withvideographers you know they're
not our clientele.
You know our business, you knowwe can.
How can we provide value to theclientele that we're doing?
And that was kind of a pivotingpoint how do we provide this

(42:45):
value?
And I think, not being soconcerned with the vanity
metrics.
You know how many likes you get, how many views you get, how
many followers you get from it,how many followers you have, how
many shares you have, yada,yada, yada.
You know what are these metricsthat people look at.
That you know gauge success by.
You know if you get 600 views ona video, you can fill this, you
probably can fill this officewith 600 people.

(43:05):
You know, if three of thosepeople end up being, you know,
qualified, three people with,you know, in the right position
could change your life foreverEven one person, you know,
whatever it might be.
So I think that kind ofrepositioning who the people
you're appealing to and thinkingabout what can I give them
that's valuable that they use.
So I think being niche is good,but you got to point it in the

(43:25):
right direction, right?
So many people hit, miss themark a little bit.
We hit, we missed the mark.
As much as I love making youknow bad-ass video content about
how to make dope videos.
Brian Wager doesn't care asmuch about that.
Right Right cares much aboutthat.
Right Right, it still doesn'tcare as much about that.
But if I tell you you know howyou can use a tool on social
media to help your brand or helpyour followers, that's going to

(43:47):
be a lot more engaging for you.

Speaker 3 (43:49):
Yeah, I love that.
I think even even tying thatback to an example out in the
real estate investing world.
I talk about it often but GrantCardone right, grant Cardone's
a big real estate investor downin Florida and he you know, I
started watching him in probably2015, 2016.
So almost 10 years ago.
I still watch and I still willsee on my social media.

(44:11):
You know, saturday morning itpops up Grant Cardone is live
and he's doing, you know, a freelive video showing people how
to invest in real estate andunderwrite deals and stuff like
that.
And so for him and some otherinvestors like I, like what
you've been, you've been doing alot of stuff, kind of
showcasing new product thatyou're, you know, looking to
raise capital for and stuff likethat.

Speaker 4 (44:32):
Yeah, like, I think you do a great job on your
social media to some more.
But I think you do a great jobon your social media.
You post your fitness stuff,your journey, you as an
entrepreneur.
I think that's genius.
You show it in the mostauthentic possible way.
I think people misconstrueauthenticity for not good
looking content.
At the end of the day, it allcomes down to what is the

(44:54):
backbone of this, and theexample I like to use is you'll
watch a video on how to use adrill.
If you don't know how to use adrill, and it can be 20 minutes
long and shot on an iPod touchand it could look like it was
shot on a potato.
But if you need to know how touse that drill, that video will
tell you.
You're going to watch thatwhole 20 minute video, but if it
doesn't have any relevance toyou, it could be the most

(45:15):
visually appealing video, butyou're like, yeah, I don't care
whatever.
Yeah, like it all.
It all comes back to likewhat's the backbone of the
content?
That's why I preachintentionality with your content
so much, because it really isso important.
What's the story?
What's the intent behind it?
There's no intent.
And who?

Speaker 2 (45:29):
cares.
Yeah, absolutely.
That's where I mean.
You guys get like, like yousaid, that's good, but I don't
post enough like it.
It takes time for you to dothat by yourself and to be from
me, like to be authentic andstill post quality content
unless you have like some like ateam that pose that helps, post
for you and takes that away,and for me it's like I don't

(45:50):
want to give that up, but at thesame time maybe I need to be
like hey, it's 80% effect there.

Speaker 4 (45:56):
But maybe the better question is, is what's the low
hanging fruit that you can chopoff?
Like, do you need to beresponding to all the comments
and all the DMs that you get?
Or is that an easy, you knowthing that you can source out
quickly and then do you need tobe the one that's creating all
the content?
Or can you condense that to youknow a few hours a month where
you go and get content and youlayer that out through an entire

(46:17):
month and then you can beactive on your stories because
that's, you know, easy for youto do.
You have your phone on you easypicture, you know, easy tag
whatever.
You don't have to necessarilymake this crazy content and I
think that people get so, youknow, so hung up on.
It needs to be perfect, like itdoesn't need to be perfect,
it's.
I will happily pull out myiPhone and record a video right

(46:38):
now and then post that straightto our platform.
And it's not recorded on aperfectly nice camera, like it's
not recorded on a professionalvideo camera.
You know that's all just likeadditional icing on top right.
At the very end of the day,it's all about the value that
you add for your content.

Speaker 3 (46:52):
Yep, and I think even just repetition right.
I mean like like we're talkingabout here just continuing to
put value out for people or kindof again for real estate
investors.
Even just letting people knowwhat you're doing, even like you
know you're walking a property,a quick video of you at the
property you know and on yourstory or something like that is

(47:14):
enough for people.
People are continuing to notethat man Brian's a real estate
investor.
He investor, he, you know, andthey come talking about it
consistently.

Speaker 4 (47:23):
Yeah, yeah, people are gonna pick up on it.
Oh, he invested real estate.
Like I had a really uniqueproperty that we shot.
It was still off market and Iwas like I'm curious if this is
an investment opportunity.
And I went to the first personon social media that I knew.
I'd never met this personbefore, but I always saw them
posting investing content beforeI met you, brian, but uh, I

(47:43):
always saw them postinginvesting content.
I was like, hey, man, like Ijust shot this property like it
goes live in like a week.
I just want you to take a lookat it.
I thought it might beinteresting.

Speaker 2 (47:51):
You know, yeah, if it worked out in his favor.

Speaker 4 (47:53):
He could have made some money off of that, but it's
it's.
You're completely right.
Like if you are at theforefront of people's minds,
you're going to be the personthey go to.
It doesn't matter how manyfollowers you have.
Like 600 people is a lot ofpeople.
1,000 people is a lot of people.
9,500, however many yada yadapeople is a lot of people, and I
think that's a.
It's so easy to get hung up on,like how many followers you

(48:15):
have and that's so importantwhen it's really not as
important as you think it is?

Speaker 3 (48:19):
Yeah, I think that's one of the big points we wanted
to hit on, for listeners is theimportance of being able to
build a brand, and it doesn'thave to be outrageous, it
doesn't have to be the mostprofessional content.

Speaker 4 (48:30):
I would use Polari, though, if you're going to try
to do some professional content,I would say like sorry to cut
you off, but I was going to say,like the backbone of our
business, our promise at the endof the day is like you will
grow, whether it's from moreconsistent content, whether it's
through a better brand image orwhether it's through leads.

Speaker 3 (48:44):
Like I'm not gonna say here, I'm promised I'm gonna
grow your business 50, sixmonths, but I will say that
you're gonna grow like, yeah, onthe on the visual side, on the
awareness side, on theconsistency side, like at the
very end of the day, when youtake away all everything else,
like that is true, you can'tdeny that, right, I think that's
what's also important to tellpeople yeah, and I think I think
it is so important forinvestors, for business owners,

(49:07):
to, like you said at thebeginning, making business sexy,
right, business is sexy, uh isyour motto, and and I think it's
so important if you want tocontinue to be in a spot where
people assimilate you with withdeals right, especially in
northwest arkansas, I don'tthink there's anything more
important if you want tocontinue to do deals right brian
, you probably know this at theforefront, like if someone

(49:29):
thinks of you first and you havefirst access to that.
I mean, how important is that toyour business, right?
Because when you're in a marketwhere it's uber competitive and
you know everybody's lookingfor a lot of the same stuff, you
probably have a ton ofcompetitors out there yeah, how
are you setting yourself apart?

Speaker 4 (49:44):
how are you setting yourself apart?
Yeah, like, don't even think,not even thinking about it a
year down the line, thinkingabout it 10 years on the line.
If you start now and you investin social media and over the
course of 10 years like you gotto be kidding me if you don't
grow like I don't know exactlyit's impossible not to grow.
If you you're consistent, youdo all the right, you know, you
make sure you do the right thing, you have intent, you try to be
as best as you possibly can,over the course of 10 years

(50:05):
you're going to grow.
I can probably almost guaranteethat you will get some form of
a deal from that that will makeit worth the investment overall.

Speaker 2 (50:13):
Yeah, yeah, I love it .
Yeah, I can.
I don't have anything else.
You got a smile on your faceand you're pumped up.
You should rewind that pastcouple minutes there.
I mean you both said a lot ofgood things there and I think I
mean there's putting 10 yearsinto anything.
I hope you grow, yeah, butsocial media, just start doing

(50:33):
it.
And I think there's value innot having the perfection
mindset too, you know, liketurning the phone around and
just telling people what you'redoing.
It makes me think of my, myfather-in-law's business that I
just acquired recently.
Uh, lacks in painting.
They did zero advertising, zeromarketing, doesn't even have a
logo, you know, but built thecompany from scratch for the

(50:54):
past 30 years.
Does 3 million in sales a year,works, does you know, did stuff
at the home office, does stufffor the school systems and works
with a lot of the large GCs.
And he did it just fromreputation, word of mouth, but
that was.

Speaker 4 (51:08):
And that's like a totally.
You can totally do it that way.
But imagine you run thatthrough a marketing engine for
the next five years.
You're probably taking it from$3 million to maybe $10.
I don't know.

Speaker 2 (51:24):
I don't know.
I don't know what the business,what the business plan was
we'll talk after this podcast,for sure.
But well, I mean, just justlike the the other, the other
side of that too, but but Ithink that's.
That's a different world too.
You know you.
You know reputation is huge,yeah, and I think social media
can help you showcase that too.
Like here's my proven, like.
Here's something that, whetherit's uh building that
credibility like here, I'vealready done this's something
that, whether it's uh buildingthat credibility like here, I've
already done this project and Ihad good results.

Speaker 4 (51:45):
Yeah, yeah, I love it , but I'm fun with it too, like,
yeah, so fun, you can try somuch stuff yeah, we love to have
fun with it, man dude, it'snon-stop.

Speaker 3 (51:53):
I mean, that's the, that's the great part about the
innovating side of marketing.
Right, there's always a new wayto touch people, and and then
even the old ways continue towork, right, I mean sending
mailers and, you know, callingon people.
Those kinds of marketing willnever stop working, and so you
know, I think that's a prettycool part.
Just as we wrap up, brian, Iwant to just ask a few questions

(52:16):
on kind of just advice you giveto others and then kind of wrap
it up with something else.
But what advice would you givefor aspiring entrepreneurs that
are looking to start a business,especially here in North Dakota
?

Speaker 4 (52:31):
Somewhat good advice.
I think something that stickstrue to me is two things Try to
always do the right thing forpeople.
Don't try to be too greedy.
Try to always do the rightthing for people.
You know, not try to be, don'ttry to be too greedy.
Try to always do the rightthing and make right by people.
But then also, you know, findsomeone smarter than you.
And you know, just go learn asmuch as you possibly can about

(52:52):
something, because even ifthey're not directly in your
industry, you know, if they'resmart and they're wise, you know
there's lessons that they canteach you that can be applied
anywhere in life.
I think that was probably thebiggest thing for goodness damn
our model, uh.
Like find somebody that you canhave as a mentor.
I'm so thankful that, like, Ifound a mentor and even to this

(53:15):
day, like if it weren't forsocial media, I wouldn't have
been plugged in with the mentorthat I have to this day, who now
works, like for us as a, as a,as a third party, as a
contractor, to help us developour business.
Like if it weren't for socialmedia, and I didn't meet that
company and I didn't go thereand meet all these people like
who knows.
So, I think, finding goodpeople that you can learn from
and then also just doing theright thing by people- has your

(53:37):
mentors evolved?

Speaker 2 (53:39):
now that you're contracting out your old mentor,
has he evolved?
Has your mentor like is thatstill your?
You would consider him yourmentor, or do you have new
mentors now?

Speaker 4 (53:49):
I've had a lot of mentors, like, I think, you know
, my father at the verybeginning and still to this day,
and then also, like Mr Chastainand Pastor Guenzo through high
school.
That's kind of where theirchapter was.
You know, it's not as active asit was back then and then from
there, you know, kind of evolvedto a couple other people and I
don't I like to think of mentorsas, like you know, they're not
necessarily there to stay theentire duration of your growth,

(54:10):
like they might be there for aspecific part of that growth
journey and they might've servedtheir purpose.
And you know you guys live ongood terms but you know you
might be ready for the nextperson and uh, I think that that
you know not being afraid tolet go and kind of find the next
person that can help you getcloser to where your dreams are,
where your goals are, is, youknow, beautiful thing does that

(54:31):
answer that question?

Speaker 2 (54:32):
yeah, no, yeah, I think so.
You said you have a couple more, so I think, like you said, I
can't name drop, I'm sorry,that's fine, I can't.
Maybe.
Maybe it's.
It's Gary Vee as a mentor.
You quoted Gary Vee.
You quoted the Bible earlier.
Yeah, Like yeah, you look toother people whether they're
mentors in your physical lifeand they're evolving as far as
how much involvement they have,so I just wanted to harp on that

(54:53):
, like seeking wisdom has beenhuge.

Speaker 4 (54:54):
Like learning as much as I can and, uh, yeah, like
the people that I really likeare not the people that always
let me off easy, but just likegathering as much wisdom as I
can and, you know, learning totake it on the chin.
And, you know, evolve, yeah,not being so gung-ho on being
right, like yeah I'm wrong.

Speaker 3 (55:11):
I'm wrong, dude, and that's just the way it is.
I think that's wise.
I mean, I think a lot.
It's so easy to for anybodyjust to you know, point blame or
whatever, but kind ofunderstanding that when you're
wrong and being able to own upis super important.
I also liked what you said aboutjust treating people right, the
right way and always doing theright thing.
I mean, you know, at the end ofthe day, as a business owner,

(55:32):
like the customer's always right, or, and then on top of that,
you know the people around youin your business that are
working on the business.
There's nothing more important.
And so, like continuing totreat those people the right way
and do the right thing.
If a mistake happens, you'rewilling to do whatever it takes
to make it right.
I think that reputation inNorthwest Arkansas goes a really

(55:53):
long way and I've even got aclient that who I was mentioning
earlier that he, you know, onething I'd know him for is he.
He takes care of people thatthat he deals with, and so,
whether it's myself and the waythat we do deals and he brings
me in, or or others, I've seenthat he's worked with out there.
He continuously, you know, justhelps out, like he's always

(56:16):
treating people the right wayand doing the right thing, and
so people know him.
Now he's out of state andpeople know that he does the
right thing and they want tobring him deals and do business
with him, which I think is huge.

Speaker 4 (56:27):
So purpose has nothing to do with, like our
business.
Our purpose of our business isto create.
We literally we have a vtoright now, so this is part of
our vto, but it's, you know,create impact through developing
meaningful relationships.
I think that is like that's whywe wake up in the morning, the
fact that we can come do this,that we know we can go give to
the charity you know on.
You know whether it be through,you know, financially, or
whether it's through services,or whether it's like you know,

(56:49):
just investing into, like CCCand being a sponsor, like just
trying to, you know, createimpact and you know, provide
help you by providing marketingand then you help us by, you
know, uh, getting our name outthere more.
Uh, it's all like therelationships and it's all just
what's it's.
It has to go deeper than justmaking a bunch of money, cause

(57:10):
that's like, at the end of theday, like I feel rich in so many
other ways, like I don't feelrich financially, but like I
feel rich in like the, in thesense of like I, like I'm so
fortunate that I've been able tohelp so many people, even the
smallest bit of school, beingable to donate to the schools to
help kids go on this trip or beable to help purchase gear for
somebody that can't afford gearand just help them get along in
their life a little bit furtheron their journey.

Speaker 2 (57:31):
I love that you talked about, too, keeping it
fun, you can tell, and it'scontagious and people want to do
business with you if you'reenjoyable.
Try not to be a hard ass.
You did bring.
You did bring, uh, someone funas part of your team to like to
give a shout out to.
Yeah, yeah, you have anythingto say?

Speaker 3 (57:53):
let's, uh let's, wrap up with with this question for
the both of y'all, though what,what is uh just as kind of what
you were wrapping up that thatpart made me think about.
What do you think success meansto you?

Speaker 4 (58:04):
I mean when, at the end of the day, when you hang it
up, I'm going to look at thislike 10 years from now and be
like when did I say that?
Like why did I say that's asuccess?
It?

Speaker 3 (58:13):
always changes.
But what does success mean tome, Gosh?

Speaker 2 (58:18):
Being rich in more ways than one, just being able
to able, you know, yeah beingrich more ways than one.

Speaker 4 (58:23):
That's a beautiful way to put it.
Yeah, being rich in more waysthan one.
I don't think I would changethat.

Speaker 2 (58:27):
I think that's exactly what I would say yeah,
you took the words out of mymouth.
You said it just just rightthere.
So, yeah, just cut out his partwhere he said right, exactly,
so no, I think that's great.

Speaker 4 (58:37):
and uh, I mean again, like were saying, I think it
changes over time, but I thinkjust kind of seeing something
beyond just the financial partis cool Creating impact and I
think changing the world even ina small way is what success
means to me probably Having morethan one, being rich in more
than one way, than also beingable to impact people for the

(58:58):
better.
I think those are mydefinitions of success.

Speaker 2 (59:01):
I love it, man.
Go ahead.
It's been fun having you on man.
We've been laughing and havinga good time, Absolutely.

Speaker 3 (59:07):
I hope people took out of this kind of nuggets on
how to grow their business, whatit looked like for you and some
things they learned there.
I hope I brought in somesemblance of value.
Yeah, I hope they pulled outjust kind of the importance of a
brand presence.
Definitely got the railsturning for me.
Yeah, if you're an investor orbusiness owner, and so, man, we
appreciate your time.
Thank you, of course.
Thank you for having me guysAppreciate it, thanks for it All

(59:29):
right, Cool.

Speaker 1 (59:30):
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Speaker 2 (01:03:26):
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Speaker 2 (01:05:55):
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Speaker 3 (01:06:00):
Have a question you want us to cover, send it our
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Thanks for listening and we'llsee you next time you.

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Thanks for listening and we'llsee you next time.