Ep.64 Inside Autside: A Casual Conversation On A Creative Career with Jean-Paul Morresi, Founder and Chief Creative Officer, Autside

ABOUT JEAN-PAUL MORRESI:

Jean-Paul’s Profile: linkedin.com/in/autside

Website: thinkautside.com (Company)

Email: [e-mail]

BIO:

Jean-Paul Morresi is the founder and Chief Creative Officer of Autside, a retail focused creative agency in Toronto, Canada. Over 3+ decades, Jean-Paul has worked across 5 continents, run offices in Toronto, Stockholm and Dubai, overseen a Shanghai based creative team, and led projects teams across the Americas and Europe.

An Architecture graduate of the University of Toronto, Jean-Paul’s unique background weaves marketing, merchandising, design and construction into an interdisciplinary approach where creative, strategic and executional acumen conspire, delivering customer focused, performance driven retail and brand experiences.

A regular contributor to industry publications and events, Jean-Paul currently sits on the Retail Touchpoints/design:retail Editorial Advisory Board, the Advisory Board of retail technology company Virtual Visions, and Curriculum Advisory Committees for Humber College’s Interior Design and the Sheridan College’s Visual Merchandising Programs.

Jean-Paul & the Autside team are currently collaborating on the design of projects spanning the retail spectrum, branded corporate interiors, showroom spaces and a variety of in-store digital marketing and engagement tools.

SHOW INTRO:

Welcome to the NXTLVL Experience Design podcast.

These dynamic dialogues based on our acronym DATA - design, architecture, technology, and the arts crosses over disciplines but maintains a common thread of people who are passionate about the world we live in and human’s influence on it, the ways we craft the built environment to maximize human experience, increasing our understanding of human behavior and searching for the New Possible.

The NXTLVL Experience Design podcast is presented by VMSD magazine. 

VMSD is the publisher of VMSD magazine and brings us, in the brand experience world, the International Retail Design Conference. The IRDC is one of the best retail design conferences that there is bringing together the world of retailers, brands and experience placemakers every year for two days of engaging conversations and pushing the discourse forward on what makes retailing relevant.

You will find the archive of the NXTLVL Experience Design podcast on VMSD.com.

Thanks also goes to Shop Association the only global retail trade association dedicated to elevating the in-store experience. 

SHOP Association represents companies and affiliates from 25 countries and brings value to their members through research, networking, education, events and awards. Check then out on SHOPAssociation.org

In this episode I talk with Jean-Paul Morresi the the founder and Chief Creative Officer of Autside, a retail focused creative agency in Toronto, Canada about a creative career in the world of retail and design.

But first a few thoughts.

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It has seemed that during my career some of the really cool stuff, the things that change the path of my life, that took me to places around the world and introduced me to new ideas and people who challenged all the things that I believe to be true about myself and the world, came by way of serendipity.

I started a career as an architect in Montreal and got an invitation to go to Singapore and run an International School back in the mid 90s. 

And that opportunity popped up at a lunch with a colleague of mine who said she was asked to do the job but really didn't want to go all that way.

I of course raised my hand saying yes I’ll do that and two weeks later I was living in Singapore and my l