Reputation Equity

Reputation is like a nickname. You can’t give yourself a nickname. It is something that is bestowed upon you because of what others see and recognize in you. — riCardo Crespo.

Given the critical role of reputation in both personal and professional success, why do we often neglect its importance in our quest for achievement?

riCardo Crespo, a brand design executive with decades of executive leadership experience within Fortune 50 companies, has mastered the art of leveraging and exploiting the intersection of branding, marketing, and design. His expertise enables his clients to unlock meaningful connections with their partners and brands.

He currently serves as a branding and marketing strategy advisor to C-suite executives across globally iconic brands such as Nike, Apple, and Beats by Dre. Additionally, he is engaged as a specialist executive creative advisor to the US Soccer Federation.

In this episode, riCardo and Simon discuss the significance of not only building and sustaining reputation equity but also navigating one's ego to continually add value to those around you.

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Chapters:

00:00 The Power of Reputation Equity 01:00 Episode Introduction 02:45 What Inspires Ricardo Today 04:15 Defining Reputation Equity 07:35 A Hard Lesson in Ego and Reputation 12:00 From Selling Work to Telling Stories 17:00 Influencing Reputation Through Emotional Intelligence 23:30 The Importance of Portability in Reputation 26:45 The Art of Staying Under the Radar 30:30 Three Keys to Building Reputation Equity 37:00 Redefining What It Means to Be ‘Smarter’ 43:00 Creativity at the Crossroads of Technology 49:00 What It Really Means to Be a Professional Creative 51:00 Final Thoughts

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