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June 1, 2020 22 mins
Uma das grandes possibilidades para gestores e empreendedores interessados em dar passos na direção da Transformação Digital dos seus negócios é a de utilizar os recursos e ativos digitais que já possuem. Uma das formas de integrar esses ativos é utilizar técnicas de SEO, na qual aproveitamos o conteúdo pré-existente para gerar impacto direto no negócio como aumento de receita. Como Rankear em Primeiro no Google? Se você pesquisar por “temas empreendedorismo” no Google, vai encontrar a mais nova história de sucesso do próprio Octanage: nossa página de Temas do Empreendedorismo é #1 no ranking do Google para o termo de busca. Este atingimento teve um impacto direto nos nossos indicadores do website: Aumento do tráfego diário orgânico Dobrou tempo de permanência médio dos usuários no website Reduziu a taxa de rejeição (bounce rate) - que já era baixa - pela metade Elevou o Domain Authority (DA), medida da credibilidade do website, num curto espaço de tempo Como Funciona o Algoritmo do Google: como um mecanismo de busca monta o ranking Um mecanismo de busca funciona em 3 etapas: Rastreamento dos websites (crawling) Indexação dos resultados em uma base de dados contendo mais de 200 sinais para cada website  Rankeamento dos resultados baseado nos sinais coletados Dentre os sinais coletados os mais relevantes são: Relevância do conteúdo da página para a pesquisa do usuário Link externos (backlinks) e a autoridade dos domínios (DA) que apontam para a página Links internos Tempo de permanência do usuário no website e taxa de rejeição (bounce rate) Velocidade de carregamento da página O Básico de SEO Em primeiro lugar, a audiência: saber exatamente para quem você está criando conteúdo, e criar conteúdo para essa audiência Entender as palavras-chave usadas por essa audiência em relação ao seu negócio ou produto: o que as suas personas procuram? como essas palavras-chave se relacionam? Desenvolver conteúdo para cauda curta e também a cauda longa da busca: ocupando palavras-chave mais curtas e genéricas ("empreendedorismo" ou "temas empreendedorismo" no caso do Octanage), outros ocupando palavras-chave mais longas e específicias ("empreendedorismo feminino rio grande do norte", "transformação digital gestores lavanderias")   À medida que o conteúdo for sendo desenvolvido, incluir links internos (de forma a ajudar o mecanismo de busca a entender como o seu conteúdo se inter-relaciona) Assim que o conteúdo estiver pronto, granjear espaço em websites com alto DA (Domain Authority) - mais conhecido como backlinks. O entendimento é que se sites com alta credibilidade mencionam o seu conteúdo através de links, é porque o seu conteúdo também é relevante Trabalhar o meta do conteúdo: títulos, descrições claros Consistência de conteúdo ao redor das palavras-chave escolhidas, e frequência na criação de novo conteúdo Técnicas Modernas de SEO Além do básico que acabei de mencionar, o trabalho moderno de SEO inclui:  Escrever conteúdo mais longo, com 1500 palavras Escrever para humanos, que prenda o usuário: entretenha, informe, inspire. Palavras-chave são importante, mas a inteligência artificial do mecanismo de busca já consegue distinguir o impacto de um texto sobre um leitor humano versus um texto cheio de palavras-chave desconexas! Categorização do conteúdo dentro dos esquemas do Google (artigos, vídeos, respostas rápidas, etc) Octanage SEO: Projete a sua Autoridade no Google  Baseado nos resultados que obtivemos aqui no Octanage, resolvemos oferecer esse serviço para os nossos ouvintes e leitores em busca de resultados de SEO para o conteúdo do seu website. O que é: Otimização de SEO para websites com conteúdo Para quem é: empresas que tem conteúdo criado mas estão tendo dificuldade em rankear no Google há anos Inscreva-se: clique em octanage.com/seo e preenche o form com os dados do seu website Entraremos em contato! Como Funciona: passo-a-passo as ações que vamos tomar com o seu conteúdo Conectar seu website com ferramentas analít
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