The Mentorship Episode!!! Featuring Drew Cohen and Stefan Noesen

Get ready to be captivated as we journey through the riveting world of business ventures, personal connections, and the dynamic framework of NFTs. Our guests, Drew Cohen and Stefan Nason, bring their unique perspectives to the table - Drew, with his extensive expertise in media and marketing, and Stefan, sharing his professional athletic journey and how he plunged into the pulsating NFT market. These two narratives fuel a rich conversation, from the art of building businesses online to the captivating culture of digital collectibles.

Buckle up as we navigate the often challenging terrain of client management and the art of juggling multiple ventures. We zero in on the vital role of relationships in fostering business growth, the persuasive power of testimonials, and the nuances of delivering top-tier customer service. And if you think that’s all, wait until you hear Drew's extraordinary tale of locating a watch for a client within a day! We shift gears in the latter part of our conversation, steering towards health and mentorship. Tune in for a lively discourse on the profound impact of coaches on performance, the spectrum of coaching styles, and the significance of understanding an individual's 'why.'

As we wind down our engaging chat, we bring some fun to the mix, reminiscing about our favorite movies and expressing gratitude for the bonds we've formed. We dive into the influence of technology on our lives, delve into Drew's unique beard solution, and discuss the innovative concept of Coachbot. This episode is packed with a wealth of insights, a dash of fun, and a whole lot of inspiration. So join us and be part of this enlightening conversation; we promise it’s an episode you won't want to miss!

Episode Transcript

Speaker 1 (00:10):
Welcome, welcome, welcome to another episode of
Odds and Ends and Friends, andthis time, three new friends.
It's an amazing day.
I get to ride along with a goodpersonal friend.
Pat is aboard the ship with meand our two special guests that
we're really gonna dive deep andlearn more about.
We've got Drew Cohen and we'vegot Stefan Nason.

(00:31):
Now, for those of you that havelistened to any episodes or
hung out with me in the Discord,this is brought to you by
Related.
That's a cool Discord to be in.
Where you're not yet, is one ofmy favorite places on the
entire internet, which is aTwitter group chat.
I'm new to group chats, or asthe cool kids seem to call it,
gcs, and that is where I metthese two strikingly handsome,

(00:53):
by the way, fellas.
I don't even know if we'll dovideo, but now this might have
to be the first one on video,because you two are so fucking
good looking.
How the hell are you?
first, drew, it's so great toconnect.
We saw each other at V-Con.
How the hell are you?

Speaker 2 (01:07):
Dude, amazing, and I'm proud of you.
We got Nason's name right.
I feel like I don't know, ifeel like it's kind of a throw
up in the air because you justlearned it.

Speaker 3 (01:16):
I did, I did.

Speaker 2 (01:17):
Dude, i'm pumped Meeting you.
you just learned it.
Meeting you at V-Con wasawesome and we were just talking
about pre-show.

Speaker 1 (01:24):
I wish it could have been a little bit longer, but
we'll just have to catch up withyou more.
Isn't that the beauty of it?
There will be more times.
We are the rare that we met onthe interwebs and then in real
life we're able to kind of havea dap moment and do great.
Stefan, how are you doing?
You may have had a good July4th.
You're in your off season, ibelieve.
I don't actually know that tobe true, but how are you doing?

Speaker 4 (01:45):
Oh, good, man, Just grinding away, i'm going to get
a get a worry about.
We actually had a.
My daughter was sick.
The past four or four.
So we yeah, the wife had totake care of the doctor today
and classic yeast infection.

Speaker 1 (02:02):
Yeah, i mean God damn , but at least they know what
that is.
and then that gets fixedrelatively quickly, right?

Speaker 4 (02:10):
Dude, i swear.
I learned new things everysingle day.
How many kids starts It?

Speaker 1 (02:14):
starts at three-year-olds.
No, this is perfect.
You have a two.
Yeah, just one.

Speaker 4 (02:19):
We have my wife's like oh, there's one.

Speaker 1 (02:21):
You're going to have another Right now.

Speaker 4 (02:22):
From the second one.

Speaker 1 (02:23):
Yeah, yeah, so Pat, pat has an almost two-year-old
correct Yeah yeah, she's 15months, but yeah, yeah.
Oh shit, i was way off.
She's closer to one than she'sto two.
She's like halfway Drew.
any, any kids yet.

Speaker 2 (02:37):
No, I got a, I got a Boston.

Speaker 3 (02:39):
Terrier in a Frenchie and that's a, that's my
responsibility.

Speaker 2 (02:42):
Just leave it As a parent to the yeah, yeah, my
little dude is three.

Speaker 1 (02:46):
He's like stephen Pat already knows that Drew And
holy shit, was having a kid themost disruptive thing in my
human existence.
I have loved him more than Iever loved other things, but,
holy shit, my life is different.
Obviously, stefan feels thatway too.

Speaker 5 (03:02):
Pat, you feel that?

Speaker 1 (03:02):
way, just to really make.

Speaker 5 (03:03):
Drew stay away.
Oh my god, drew, like the timeyou think you used to have when
you were like, oh, i'm reallycrunched for time.
That's not.
that's not a thing anymore.
You have no idea, no idea.
You can't do anything.

Speaker 1 (03:16):
You can't do anything .
No, you can't do anything And I.
it's beautiful that we do getto, because this relates to the
conversation at large of likewe're just regular people that
meet in strange ways.
right, we met through Twitterand Discord.
What other ways would I betalking to two, six?
no, i already knew Pat, so hedoesn't count on this context,
and I'm not successful.

Speaker 4 (03:35):
But how else would?

Speaker 1 (03:35):
I talk to yes, you are bullshit Gets promoted at
his job.
He's pretty, pretty successful.
Two business owners, two peoplethat very different walks in
life, and I kind of want to pokeon that.
Before I even talk crypto, ican see, and from our
conversations like that you guysdo some things business wise.
Personally, drew, like we metsome of the people, like we had

(03:58):
coach on I haven't yet gonefurther, but is meta athletes
not?
that's not the only thing youeven founded, don't you?
we have some similarities inlife.
Aren't you like doing someother stuff?
Are you comfortable sharing?

Speaker 2 (04:12):
Yeah, yeah, of course , of course.
Professionally, i've been inthe media and marketing space
for really since ever since Igraduated college.
It was the first job that I hadcoming out of college was at a
marketing agency managinggenerating leads for higher ed
institutions Cornell, merrimal,West Virginia and what we're
essentially doing is creatingcontent and generating leads for

(04:34):
the graduate programs.
So that's kind of where I got alittle bit of a leeway into
digital advertising And, yeah,that space to me, just from our
ability to create theseconnections, build business and
do everything online, wasfascinating to me And I really
got put in a situation where Icould learn a ton with
incredible budgets, from theseschools.

(04:54):
The one thing that didn't reallysit well with me was I just
didn't enjoy the higher ed spacein general And I learned a ton.
I learned a ton about managingadvertising campaigns with
Facebook, google, linkedin, andworking with these schools was a
little bit tough in somecapacity, just because it tends
to be really slow, a little bitpolitical, and we weren't
probably as creative as wewanted to be, and so it kind of

(05:16):
not forced me out.
But I learned a skill set and Iwas able to open up my own
agency and start to work and ohyeah, When did you do that?

Speaker 1 (05:23):
I saw myself a little more.
That's a big transition.
I'm already like proud just toknow you, that's a big thing to
pivot from.
It's a huge fucking job.

Speaker 2 (05:30):
It's a huge jump, yeah, i know It's a huge jump It
is.
I'd worked at that agency forabout two years.
That was coming off of 2016,2017, and then around like 2018,
.
2019 is when I ventured off towork with athletes, work with
motivational speakers, and thenI took that skill set that I
learned with the agency and Iapplied it directly to

(05:50):
e-commerce And that's reallywhere I found a wheelhouse and
digital advertising wase-commerce And, of course,
facebook ads were doing reallywell.
Google ads have already startedto blossom and people are
creating big campaigns withGoogle.
That's where we found a lot ofclientele.
A lot of success early was ine-commerce Digital advertising
with e-commerce.
And then, just through myathletic background, playing

(06:13):
sports always been a greatvehicle for life for me.
I've always been interested insports stories and athletes.

Speaker 1 (06:17):
Were you like a collegiate athlete, or is it
high school college?
How did that get?

Speaker 2 (06:23):
Yeah, around the high school timeframe is probably
when I was playing at the mostcompetitive level College.
I ended up going to a goodschool.
I played college hockey, but itwas a club team, nothing
special, But hockey was my life.

Speaker 1 (06:37):
You three have a similarity.
Pat is very passionate abouthockey.
I'm not going to lie to youguys.
You guys know.

Speaker 5 (06:44):
You tried hard to get in there for a second.
I've been in there for a second.

Speaker 1 (06:47):
You were like.

Speaker 5 (06:47):
I can be invested because I can gamble on it, and
then you were not there.
After that, i'm willing to tryagain.

Speaker 1 (06:52):
It could happen.
I'm willing to try again.
I might watch a game if I knowthat my new friend, stefan's
going to be playing in it.
I may have to watch that levelof game.
to cheer on a friend I'm a bigcheerleader Is the sports
connection drew.
So the agency went that way,where you were able to bring
your love in.
Is that how you met Stefan?
Is that how, like that, thosepaths crossed?

(07:14):
How does that even connect?

Speaker 2 (07:17):
It's close.
I would say that there'sdefinitely connective tissue
there for the reason why.
But ultimately I met Stephthrough Web 3 NFTs.
We got connected through amutual friend, devon, who you
guys were talking a little bitearlier.
It does have connective tissue,greg, because when we dove into
NFTs in Web 3, it was becauseof a relationship that we had
with the MLB athlete and hisinterest in putting out a

(07:40):
digital rookie trading card,which then put us down the
rabbit hole of buying NFTs,getting a blog a bunch of times
trying to understand how we can.
He was interested in doing a 10to 15 piece collection super low
key, really, just a way for hisfamily to hold onto something
of value as he's making hisdebut at the MLB.
And then we're like dude, thisis pretty incredible.
These communities would bebuilt overnight.
From the marketing lens, wherethere's so much going on here,

(08:01):
There's culture being built andthis intersection technology We
might want to think aboutstarting something and building
a business out of this.
This is a guy who I had beenreally friendly with.
He totally trusted us on themarketing and tech side and he
was interested in pullingtogether his network for
something like this.
That's how we ended up.
I don't know if you guys knowthis, but Roger Clemens is not
only involved, but he's theprimary backer from the assets.

Speaker 1 (08:24):
I did see that name on the website.
I have several Roger rookiecards.
I'm a collector of the level.
You have a good history ofplaying sports well.
Pat plays sports well.
We clearly know that Mr Nasonover here plays sports at an
obscenely well level, becauseyou can't.

Speaker 5 (08:42):
Yeah, it's pretty decent.

Speaker 1 (08:43):
You can't go pro in any, isn't that true?
I want to ask a pro athlete Youcan't go pro if you're not like
the tippy tip of the 1% at thatlevel.
Is that true, can you?

Speaker 4 (08:55):
make it if you're like.

Speaker 1 (08:57):
But could a Wreckley guy make it.

Speaker 4 (09:01):
Well, i don't know, that's a tough one to answer.
I guess No, if you put hardwork into it and you cut the
motivation and you can find theskill set and put the right
pieces together.
I mean, you're looking at whatJake Paul's?

Speaker 1 (09:15):
doing True You really want to go in that route.
Oh, i think that's a greatexample, because he can knock
people out, but he put the timein from my understanding into
the training.

Speaker 4 (09:24):
Right, Right.
No, I think there's somethingdifferent between skating on two
blades that are Yes they can.
Yeah, and then he's going intoa box in your in, because we see
random people boxing these daysnow just more for money and
anything but Yeah.

Speaker 1 (09:40):
So when you guys met so let me go through your
perspective now and then we'llloop back through.
How did you?
What was your perspective of?
So you met through Web 3 andNFT land.
You're busy, you're a proathlete, you're doing That's a
full-time job times two.
What brought you in to the Web3 NFT space?
Was it a business thing?

(10:01):
Was it a hobby?
What do you think, stefan?

Speaker 4 (10:05):
Wow boy, How long have, we got to ask you This is
so long.
So originally I was a, so Idon't know which way do I start
with this.
So first thing, I did so.
I own a concierge company,opulence Lifestyle Management.
We've been kind of up andrunning for ever since COVID

(10:27):
started, but just before thathappened we actually dived into
the NFT.
Well, actually, right afterthat happened we kind of dived
into the NFT market.
The hair and my buddy, keithKincaid, who is one of the guys
who helped me get into the NFTs,with Michael Gravner and Johnny
Boychuck the three of us or thefour of us, i should say have a

(10:50):
group chat and we've kind ofjust been bouncing stuff around.
But we actually did an NFT forKeith and we did one for Frank
Vatrano, we did one for a coupleof guys before and I think it
was like the Opulence collection.

Speaker 1 (11:03):
I love the logo.
I love the simplicity at thedepth.
You know what I mean.
I do like that.

Speaker 4 (11:09):
I'm on the website on the other screen.
Yeah, yeah.
Well, this was high to COVID,right When things shut down, i
had nothing else going on.
So my buddy, who worked foranother company, called me and
was, like I'm going to start myown, do you want to do it?
And I was like well, I guessIt's smooth dude.

Speaker 1 (11:23):
I bet Drew agrees.
right, it's more he did it.
I don't know if your agency didit, drew, or not.

Speaker 2 (11:30):
No, we did it.
It's super cool, though I mean,past everything that Steph
talked to you about, like thebrands that he's partnered with
and the athletes that areinvolved, I mean if you go check
out their socials and websites.

Speaker 1 (11:40):
Yeah, craig it's pretty well done.
Oh, i have questions, but Iwant to keep.
I will hold those for you tocontinue that origin story, and
then I'll poke on Opulence.

Speaker 4 (11:49):
Yeah, so we did that.
so that's how I kind of gotinto knowing what an NFT was.
Really was around then Probably20.
God, this is all blendedtogether now So this is probably
what early 2022, maybe 2021could be.
I got the data when we launchedthat, but I mean it did fine.

(12:09):
It wasn't anything crazy.
But we saw people starting todo it and we're like, well, we
should look into this marketbecause then we can market the
same way that we do, with whichmaybe we have zero.
We're all word to mouth.
We don't really market verywell at all, which is kind of a
good way to grow it.
originally.

Speaker 1 (12:26):
You get great testimonials come from that.

Speaker 4 (12:29):
Yeah, right, exactly.
So we did that, and then Istarted talking more into the
NFT world with Keith and allthese guys, and my first ever
purchase was when Ethereum wasat $4,000, which is awesome.

Speaker 1 (12:44):
Mine too, mine too, but I got lucky on a few things.
I got a lucky clone that savedmy whole year, yeah.

Speaker 4 (12:52):
Well, that's nice, because I bought a lazy lion at
three and a half.
That was my first one.
After that I watched that onego down to the down down the
goblin town until I got my,until I had like 15 goblins at
like.005 and they got released.
And then I watched that thinggo all the way up to the ninth

(13:13):
year.
It didn't sell a single thinguntil it got back down to.25.

Speaker 3 (13:17):
Shit, but still profit still profit, though
Don't make money.

Speaker 4 (13:20):
Just watch the what $200,000?
.

Speaker 1 (13:23):
I believe that's like a dandelion.
If you blow on a dandelion justa little too hard, you lose all
the money, all the money goes.

Speaker 3 (13:30):
Pat Pat, you got sick to your stomach when you were
saying that It expected me in anegative way.

Speaker 1 (13:36):
So, pat, just so you can understand it, while I
didn't know these guys yet, vkontwo years ago drew not this one
, but two years ago was whengoblins got launched.
I was in Minneapolis, i wasthere, We just didn't know each
other yet I was there, yeah, weweren't in the group chat, i
know, which is really a shamebecause, i'll be honest, i'm the
right guy that I if hey, iwould have gotten in because you

(13:58):
guys would have told me I wouldhave never made it up to nine
but I would have sold off.
That's just my.
You guys met me.
Now You know my weirdconservative strategy where I
like, okay, it's up, i'm takingsome back, but that's not for
everybody.
Pat had an interesting journeyin NFT where I think I forced it
on him.

Speaker 4 (14:14):
We traded.

Speaker 1 (14:15):
I have cards here.
I have a.
What do I have?

Speaker 5 (14:17):
Nathan McKinnon oh, jersey, yeah, You gave me Yeah.
And McKinnon, you got a coupleMcDavey.
Roqueez a Kyler, somethingThat's okay.
Stefan probably doesn't becausehe's on them.

Speaker 1 (14:29):
So it's like people that tend to be on them don't,
don't collect them.

Speaker 5 (14:32):
Nor should he Nor should he I don't know.

Speaker 2 (14:36):
There's Devontes has like a pretty massive collection
.
He loves it.
He's like he rips back everyweek.
Oh shit, i don't know, you donot have to.

Speaker 1 (14:43):
He's pretty lucky, but I literally have them on my
desk, bro, i have my, that's my,that's my shack gold rookie.
I have Luca stuff.
It's just like a hobby.
You know what I mean.

Speaker 2 (14:52):
So so I have a couple right here on my desk Oh fuck
yeah.
So here's a Devon one.
Oh, let's, I should find thedamn.
And then McKinnon I don't knowif you would appreciate this one
.
I mean, you got a lot ofbusiness.

Speaker 5 (15:03):
You got a lot of business.

Speaker 4 (15:04):
Nice.

Speaker 3 (15:05):
That's the McKinnon rookie.
Yeah, that's the rookie.

Speaker 1 (15:09):
He didn't even win a title.

Speaker 5 (15:10):
Last last season.
That goes up.
That goes up Number.
Go up Number go up.

Speaker 1 (15:15):
I have no tapes.
I have no tapes So I cut stuffoff.
I'm sorry.
So you meet through this webthree space.
You're in goblin town.
You did well, you 10 X, yourgoblin, did you?
and opulence already existed,join, or you brought it in at
that time.

Speaker 4 (15:35):
Yeah, No, I mean opulence is already up and
running.
We just kind of do the one, theone.
Maybe we did two or twodifferent NFC stuff and then we
just didn't see the resourcesand we had to keep paying
artists and it just didn't makesense for the money that we were
generating.
At that time It didn't reallymatter, We were so early on that
, I mean, it was, I was themoney source and I was like I

(15:55):
don't see what's going on rightnow, So I'm not stopping that.
Yeah.
So I'm like I just don't seewhere we're going to make our
money on it, where I'm going tosee sort of revenue coming back.
So we just kind of could putthat to a halt.
until you know, the time wasright again, And right now we
haven't found any type.
We've been growing andexpanding and trying to do that

(16:16):
and we're grow the real business, not the NFC.

Speaker 1 (16:19):
Does that mean that opulence is on a growth
trajectory?
Talk to me a little bit aboutwhatever you're comfortable
sharing on that.

Speaker 4 (16:26):
Yeah, so we are for sure We're up to I think we're
close to 50 clients now.
Oh, hell, yeah, dude, which isawesome.

Speaker 1 (16:35):
Let me give the context, because I can see the
site but any listener wouldn't.
Yeah, it's opulence, lifestylemanagement, and to me, when I
see it and then I want you totell me where I'm right or wrong
I look at it like conciergelevel experience.
I'm seeing things like travelreservations, personal shopping,
that like connecting withopulence would be.
you guys could intakepotentially my dream and then

(16:58):
help me make it a reality.
How close or how shitty did Iget that?

Speaker 4 (17:02):
No, i mean it's pretty close, so we're on a
monthly fee.
It's just easy for everybody.
Nowadays, the hockey world wehave I said we, but the hockey
world has a lot of money butnothing compared to what the
other athletes that we competedwith Right NFL NBA.
Yeah, nfl and baseball.
I mean these guys they're benchplayers are making 45 million

(17:25):
and our number one player in theworld, makes 13.
You know what I mean?
Like it's not.
We're not even comparing applesto apples.
So it's.
We have to make sure that ouryou know it's affordable enough
for our athletes.
But then also, you know we arenow into a little bit of
baseball and that's just adifferent level of money.

(17:46):
And then say, with football andyou know we're getting bigger,
we landed a massive, massivepitch, which I'm not.

Speaker 3 (17:54):
I don't know if I'm allowed to say or not.

Speaker 5 (17:55):
I don't know if we have an EAA.

Speaker 1 (17:56):
Yeah, don't do it, don't do it.

Speaker 5 (17:58):
We don't want to.
You did a good thing.

Speaker 1 (18:00):
We'll just know that it's someone we've we've
probably heard of them.

Speaker 4 (18:03):
We can know that You've, you definitely have
heard of them and he's anabsolute monster And this and
it's and when they're a client,they're in a monthly retainer
and then they have access towhat So yeah, so you get access
basically to a, i'd say apersonal assistant.
but you get access to apersonal assistant basically 24
seven.
So where I have, like we're, ionly so I don't do anything,

(18:29):
that's probably the you're busydoing other shit.
Right, then I have another life.
So I got to worry about notjust this.
So I'm just the owner of it andI co-owner by the by.
the other body owns it with me.
But yeah, essentially you haveaccess to him and he's probably
the best in the business I'veever I've ever seen personally.

Speaker 1 (18:52):
I pity I pity that fly He just got the full force
of that beef arm that he justlied Just laser.

Speaker 3 (18:58):
It wasn't a fly.

Speaker 4 (18:59):
It was a spider.

Speaker 3 (19:01):
Also dead, also dead creature.

Speaker 4 (19:03):
Sorry, so yeah, so no , he does.
you know it's.
it's really just getting accessto him and making your life
easy.
So I'm busy a lot of the day,but my off season I'm really not
.
So during the regular season wefly from Carolina to Florida,
we play one game in Florida,then we go right to Colorado,

(19:25):
then to San Jose.
Well, this is a long storyshort, but like you don't really
want to go and like plan, fourdays in advance for every single
dinner that you're going towant to go to right.
So that's where you just for oneprice to one monthly price.

Speaker 1 (19:41):
He just does it, that's it.

Speaker 4 (19:44):
But, it's not just in our reservations, it's legit.
Like you know, your wife wantsa new couch, so we have access
to different manufacturers andwe have different stuff.

Speaker 1 (19:53):
Oh no, we have special pricing for our clients.
Oh no, you just gave me lifegoals.
And then Sinty was like no, ican't afford it yet, drew, i
can't afford it yet.
I need to do better.

Speaker 4 (20:02):
It's not too too bad.

Speaker 3 (20:04):
Drew said I saw his face.
He said maybe you can.

Speaker 5 (20:07):
He said Craig, you want to do this.

Speaker 1 (20:12):
I do, but I need to sort that out.
I need to sort that out.

Speaker 2 (20:18):
Craig you can do it.
You can do it.

Speaker 4 (20:20):
Honestly, the awesome part about it is we just did a
new CRM So it actually allowsyou to see real time data on
what, how much you actually useit.
So we have like a price perthing that you use.
So, like you want to use a big,you want to use a big trip?
Well, okay, so a big trip isactually about $100, where our

(20:42):
reservation may only cost you.
You know, whatever it is like$20, $50, $100.
It's a scale, but when those butwhen those add up, then you see
real time at the very end ofthe year.
The way that we do our, the waythat we would classify it as a,
as a win would be for us andthe client is if we were able to
save you more money than youwere actually able to spend for

(21:05):
the year on what it cost to joinus.
It's a win for everyone.
We saved you money.

Speaker 3 (21:11):
So, like here's a, this is well, i'll give you two
more examples, real quick, andthen I'll I'll drop this.

Speaker 4 (21:16):
So how I originally got into this was through my my
buddy, but he was a.
He got me.
We went to Hawaii for ourbi-week.
It was like a four day trip andthere was a.
I let him set it up, but we hada connection at the Capalua
Plantation.
So it's beautiful resort.
That's where they play the golf.
I forgot that.
The Sony open and it's awesome.

(21:38):
Well, we had like one of thebest rooms at the whole entire
night.
Usually it's like $3,800 anight for the room and we got it
for the Let's go see you evenget deals.
So so that's where we're like,okay.
well then, I'll just do it Likewe'll do two nights there at
$1,600, as opposed to a coldgrand.
Well, that right there is.
that's a $4,000 savings, or$5,000 or $1,000 or whatever

(22:00):
that is.

Speaker 1 (22:02):
The opulence has built.
Not only so.
You're saying, if you'relooking at a year of using
service, you're saving moneymultiple ways.
Because I also view time equalsmoney.
That's a thing that I believein my life, but I think it's
cause I'm busy.
I got busy with my businessesand all this.
So time equals money and youcan deploy money to afford for
time.
But you're talking about that'sthe way I thought you meant it.

(22:22):
You're saying no, no, no.
Literally.
We have better relationshipswith people.
Hard, hard doll hairs you willsave.

Speaker 4 (22:30):
Right, yeah, i mean as much as time.

Speaker 1 (22:32):
Is awesome for you, me, there's people that don't
give me the shit about that.
They're off already.

Speaker 4 (22:37):
They're done.
All they want is dead and now,like I have a buddy who's
literally a multi-billionaireand he owns like 60 car
dealerships.
He's just rolling in cash And hewanted me to take him to an AP
store which we know, one of theAP guys and we're like, yeah,
sure, i'll take you to the Sohohouse in New York.

(22:59):
So we go there and he's like,okay, i want this, this and this
.
And the guy's like can't.
He's like fuck, you mean Ican't.
And I'm sitting there and I'mjust like, oh boy, this is not
going to end.
Well, i like watches, so I knowwhat the market is and I know
how hard they are to get.
And he's sitting there and he'slike no, i want that, that, that
.
And he's like sorry, like youhave to own one of these.

Speaker 1 (23:22):
Oh, it's like an.
NFT project You don't get thedrop unless you got the top one.

Speaker 4 (23:27):
Yeah, i kind of.
And so then he's like okay,well, like what is that?
He goes.
well, that's like a two yearwaitlist before you get this one
.
He's like fuck you Just rockedout.
I'm like I'm with him.
I'm like sorry, i'm with himLiterally that day.
he was like hey, I need you tofind me that watch.
And I'm like okay, like let memake three phone calls.
I literally made three phonecalls, found my buddy who's an

(23:49):
aftermarket guy.
Found the fucking watch Over inCalifornia.

Speaker 1 (23:53):
Done.

Speaker 4 (23:53):
Got it down in the watch And I was like dude, it's
like you know it's $45,000 orit's like I can get it between
you right down for like 60.
He's like 60.
Done.

Speaker 1 (24:02):
Done Right, though, because it's an But that's how
you made it.

Speaker 4 (24:07):
You saved him two years.

Speaker 1 (24:08):
Essentially, is what?
the way I look at that The guyfrom the store was getting two
years, like I feel like there'sno application for that in most
people's everyday life becausethey get lost in the numbers.
But I actually think if you getaway from the dollars, there
are things like that that couldeven be grocery store level,
what you're willing to grab,whether it's available or not.
Or my wife sends me to go getlike ketchup, right, well, what

(24:31):
if they're out of Heinz?
Well, i'll tell you.
I'll tell you I cannot get thehunts It's trash.

Speaker 3 (24:36):
If I come home with the hunts, i have failed.

Speaker 1 (24:39):
It doesn't matter if I come home with the fanciest
organic everything hunts I haveto go to another store, right?
That's just no.
No, the audience in that, inthat story you shared, which I'm
grateful you shared, that wasawesome, like you knew, and this
makes me feel like opulencejust gets that when, when a
client is an opulence client,they're just going to get what
they want for the experiencethey want.
Drew, do you?

(25:01):
that resonates with me, stefan,because, like in my business,
we believe that about clientinteraction, right, but every
agency is different And mineit's harder, i would argue, to
care that much, like as opulencedoes.
It's a higher level of customerservice.
I've worked with companies andrun companies where it's a
little more automated than that,more arms distance.
Drew, what's your kind ofapproach to like, I guess,

(25:25):
client management, if you will?
And then how did you take thatfrom the agency world into
building an NFT company which,again a little bit wild with,
like how ripped the market wasup and now we're down, but
you're still cooking, so sorry,compound question.

Speaker 2 (25:43):
Yeah, I know It's good stuff.
I mean, obviously there's.
There's a lot there, Craig.
Right, With us being agencyowners, saving people, time and
money is part of why people arein addition to oh yeah, and
creating additional revenuestreams or creating, you know,
more return on what they'rewilling to invest in advertising
and marketing.
And yeah, so I mean thattotally resonates with me.
I think a lot of businesses arelike that We're looking to

(26:04):
solve issues and buildrelationships, right.
And so, yeah, it's funnybecause before I met Steph, I
was working, I had a client in avery, actually probably a
competitor, Steph called 44concierge, And so a lot of the
same verticals, you know, savingtime and money.
they also kind of have adedicated approach to helping
athletes build brands and findopportunities for them to
actually earn and have, you know, appearances.

(26:25):
So, yeah, there's a lot of coolstuff in that vertical.
But yeah, for us, you know,typically a brand would like to
either have more sophisticatedor effective marketing campaigns
, whether that's digitaladvertising, spending on digital
advertising, or we also do alot of content work, right, So a
lot of organic brand buildingthrough content and then
utilizing that content to buildout more campaigns, right with

(26:48):
paid media.
So, yeah, I know I think, Craig, you're more so on the web dev,
web design side of the world,right?

Speaker 1 (26:56):
Well, yeah, we do some similar things, but we just
fundamentally believe there'sso much work out there that
there's almost no conflict.
Like I work with Cairo's.
I work with insurance law.
Wedding became a weird verticalthat we never intended to be in
.
But we got to Steph's pointearlier.
You get referrals, you gettestimonials like you have good
word of mouth.

Speaker 2 (27:11):
Totally.

Speaker 1 (27:13):
So we came to this weird thing where we're getting
one of my buddies happens towork for one of the big wedding
website aggregators and he'svery high up their chain, so he
kind of sends leads over, whichis like a weird thing.
It's all relationship building.
How is your agency like yourfull time or your 50-50 between
the two businesses Like I usedto own?
Pat and I met when I was abartender at TGI Fridays, which

(27:36):
is how I pivoted into my triviabusiness that he basically
helped me build, he helped mebuild that.
I don't do it anymore.
It still runs.
It's just kind of a small onthe side.
And how do you balance theagency life with the NFT company
?

Speaker 2 (27:55):
Yeah, totally.
There's a lot of alignmentbetween the two, but it really
is mostly agency work.
That's how I'm generating andmaking a living and supporting
myself.
The NFT world came into play,like I said, out of the
connection from one of ourcurrent clients at the time, but
something that we did that waskind of interesting.
Craig is in 2021, when westarted building the project.
It took us a couple months tofigure out the whole system and

(28:16):
the process generating art,smart contracts, website
building, community, the time ittakes in the virtual community.
We kind of took this approachto instead of just fully or
solely focusing on just puttingout the NFT and marketing it, we
kind of opened up and took oursystem and built other projects
too.
So kind of like that old adage,of like selling the shovels

(28:37):
versus you know that picture.

Speaker 1 (28:38):
I've read these movies, the Pixing Shovel Shit.
Like if you have something likethat, not to plug opulence
again, but like they're notselling the end thing that you
could go get yourself, they'reselling you the ease of getting
anything you want, right?
I like that aspect of that kindof business.

Speaker 2 (28:55):
It's kind of like a mastermind, right.
You're kind of making thisinvestment because you instantly
when you join, you know whenyou're a client your network
instantly becomes much better,right?
So trying to get tickets toTaylor Swift or trying to go to
the Masters or all these thingsthat would, it would be really
tough for you to try to do it onyour own.

Speaker 4 (29:11):
They just connect your network right, I need it.

Speaker 2 (29:14):
I think there's a lot of things like that I fucking
need it.

Speaker 1 (29:16):
I'm telling you I was thinking about following.
No, maybe not, because I waslooking at.
You've heard of Wheels Up likethe.
I've heard of them and Ialready talked to my business
partner like that, when we startmore things need to happen.
I can't be Southwestern brother, i can't be doing that.

Speaker 4 (29:32):
You would need to join.

Speaker 1 (29:33):
We can get you better deals with.
Wheels Up Right.
That's why I'm going to saylike I may not be there yet, my
man, but I definitely want toknow where we're talking about
monthly, because I want to addthat to my goal of board because
that's the type of shit Timeequals money.
Sorry, Drew, I didn't mean tolike keep going.

Speaker 2 (29:48):
No, no, no, dude, you're 100% on.
Last thing I'll mention is youknow, when it comes to that
split, you know, like I said,i'm still really day to day on
my agency work, meta athletes.
You know we had incrediblemints.
We did pretty well from abusiness standpoint, but
ultimately what we're doing withmeta athletes is it's really a
purpose project, it's really togenerate impact, building this
narrative that you know, if wetruly wanted to level up in our

(30:11):
lives professionally, mentally,physically.
You know reaching out to Stephand being like, hey, dude, you
know I'm trying to like getdialed in nutrition wise.
He obviously has a ton ofwisdom and knowledge through his
experience, but there arepeople out there that train
Steph.
There's people out there thattrain the number one, you know,
athletes and high performers inthe world.
So the narrative of metaathletes is to bring those
resources direct to a community,and so we brought in, you know,

(30:33):
directors who performed many HLteams, nba teams, some of the
top trainers and NCAA Andultimately, what we're doing is
we're bringing these mentorsdirectly to somebody, and you
can find this information on theinternet, yeah, but it's
different when you're in acommunity of I hate to use a
fucking buzzword that in thespace but the reality is there

(30:54):
are people.

Speaker 1 (30:55):
whether I'm paying a service like Opulence, or
whether I'm buying a metaathlete, i'm entering into an
ecosystem where there would beassistance for something.

Speaker 2 (31:07):
It's the network effect, like you're mentioning.
The community aspect iscertainly.
You know, if we want to getbetter with staying down into
our fitness, let's surroundourselves with people who are
also trying to or already dialedinto their fitness right.
So the network effect foraccountability, but I totally
agree with you because it's youget a coach And I think you know
having a coach is somethingthat's so significant, whether

(31:27):
it's for accountability or forthe education purpose.
But for myself, like growing upan athlete, you know having a
coach is something that I'vealways seen, that whether it's a
business, coach.

Speaker 1 (31:36):
Oh yeah, dude, i have multiple coaches nutrition
coach, i have multiple mentorsand multiple coaches, and I
improved my performance.
I know it's all like typingtype shit, but I improved it all
based on those coaches thatyou're talking about And like.
Well, I will say this thoughStefan, do you what's your take
on the impact of coaches?
Just because I think you'llhave such an interesting
perspective as a pro athlete.

Speaker 4 (32:00):
Well, coaches, make or break you, gensley, i've had,
i've been on a lot of teams inmy life, that's because you're
good enough that you keep going.

Speaker 1 (32:12):
Some people don't make it dude, you're already
multiple.
It could also go out brother.

Speaker 4 (32:17):
They go away.
Yeah, but it could also be abad thing.

Speaker 1 (32:21):
It's probably because you're too handsome.
It's because you're too fuckinghandsome.

Speaker 4 (32:24):
Yeah, well, it's probably because I have no teeth
.

Speaker 5 (32:26):
I mean, that's probably a different issue, but
I would say not related tocoaching.

Speaker 1 (32:31):
No, Pat, he's probably smart enough?

Speaker 3 (32:33):
He's probably smart enough to wait till the hockey
career is over.

Speaker 1 (32:36):
To fix them.
That's the play.

Speaker 5 (32:37):
That's probably why I've ruined like stuff that's in
there.

Speaker 4 (32:40):
Yeah, well, that's.
yeah, that's actually the newplay as of this year, Because,
again, when don't we fly?
you wait through, don't we fly?

Speaker 1 (32:48):
him to Arizona, so that Dr Nick like so yeah, don't
we do that.

Speaker 4 (32:53):
Yeah, we welcome up, we can play at Santa.

Speaker 1 (32:56):
Well, absolutely.
It's what he does, though, andhe's wait, you're actually good
at it, though.

Speaker 2 (32:58):
You actually should So like I've looked.

Speaker 1 (33:00):
I had a combo with him like an off the record one.
he's going to come on the podLike he's fucking good at that,
Dennis stuff, He's fucking goodat it.
So like what a cool, what aweird thing that could come out
of the GC as well.
I'm sorry, keep talking coaches, coaches.
I know.

Speaker 4 (33:13):
No, no, you're good, no, so, my well, so I mean I've
had, i've had some veryinteresting coaches in my career
And for I was a kid where theywould know how to push my
buttons the right way, becauseto people doing it too much and
nowadays it's all I mean thisgeneration, i mean you guys are
a little bit older like me, so Icould say about the generation

(33:37):
soft as hell, like you're soft.
Yeah, and I wish, because Iactually had to learn it this
past year because I was one ofthe older I was like the second
oldest guy on my team and Linerslast year, where we want to win
their, we want our championsCongrats And yeah, thank you.
And I am like I'm like in yourface, like I'm like very direct

(33:59):
and you guys see, some of theshit I say in the group chats
It's not as very direct.
That's good man He's blood Andyeah, i mean, yeah, blood, the
bloods can't be good in bad.
But I, you know, very adamanton that.
So when these kids is like youknow, if you fuck up, you better
own that.
You fucked up and you better goout there and show me that

(34:20):
you're not going to do it again,well, these kids, you can't do
that, you have to legit be likeit's okay, i forgive, you, go do
this now.
And they're like, okay, okay,like fuck off, like just go.
But that's, that's part of thecoaching, right?
So like I my coach last yearlike I'm coming, i would come

(34:41):
into the room and I was acaptain, so I would go in there
into his office, big, thismotherfucker this month I'm
fucking explode.
And he was just looking at meand be like, if you do that,
they're gonna just gonna shutdown and we will have no room,
nobody else but you and I'm like, well, okay, so then it's all,
but it's all learning And so,like having an appropriate coach
to kind of guide you and tellyou and help me, help them is

(35:04):
huge.
And hockey I know that for afact And I mean I have a.
You know I don't ever train forthis But like I, i love cycling
, so cycling.

Speaker 1 (35:13):
Oh nice, one of my new things that I've been really
into, that's the thin tires,right, the dangerous as fuck
thin tires that looks likeyou're going to fall over, yeah,
and you just yeah, the Tour deFrance actually going on right
now.

Speaker 4 (35:23):
But then you, then you just rip And I love it, it's
so much fun.
Like well, i have a buddy rightnow who's trying to compete and
he just did a half marathon andhe's trying to do his cycle.
He wrote 60 miles.

Speaker 1 (35:35):
It took him three hours And I'm like, all right,
well, I just got a free in mymid section Just thinking about
it goes and then you just ripAnd it's like no but it goes
from 32 year old, out of shape,former high school hockey player
just died inside I have to walkup the stairs of my daughter.

Speaker 4 (35:53):
Yeah, well, it's on a break, no, but like, even doing
that, like we've got, i've gotmy my personal trainer that I
had from what I was living inMichigan.
He's an Iron Man by trade, so Idon't know if you guys know
anything about Iron Man's, butIron Man's are the cycling, the
swimming and the running I saw areally awesome story made me

(36:15):
cry of a guy that does him andhe pushes his son who has, i
believe, cerebral palsy or Ibelieve that's what

Speaker 1 (36:24):
it is.
It was all over the internetbecause the girl this is kind of
a funny, weird tie into ourmarketing background The sister
of that guy, so daughter of thedad is a very successful content
creator, an NFL content creator.
Annie Gar is, i think, her nameAnd it's her brother and father
.
So the reason I know so muchabout Iron Man is I got I cried

(36:44):
watching that because, like, ishe not what you would like, the
vision of what a dad would be ifyou were put in a bad situation
like that, and what you'd wantto achieve for your kid?
So sorry to get long windedthere, but that's the only
reason I know what an Iron Manis, cause I watched that video
and I fucking cried Yeah.

Speaker 4 (37:00):
Well, that's, i mean it's.
think about that, think aboutnumber one doing it.
It's a two and two and a halfmile swim 112 miles.
Yeah, he's pulling his son inthe middle of the thing behind
him He's swimming And then a 26mile run and then running and
doing all that while pulling anddoing that.
Now, I don't know if he doesthat, if he pulls his son

(37:21):
through the water.

Speaker 5 (37:22):
I saw him on that boat.
Yeah, it's like a little, he'slike a strappy.

Speaker 1 (37:24):
Yeah.

Speaker 4 (37:25):
Okay, Oh wow, It's like a it looks like a kayak.

Speaker 1 (37:27):
Sorry, go ahead.

Speaker 5 (37:28):
Yeah, he's just like a little strap like to him, And
then he attaches it to like theraft type thing behind him And
he just goes, jeez.

Speaker 1 (37:36):
What is that?
You know what that is, though,cause he's not like as
physically fit as you, he's gotthe, the mentals of like.
I will not stop.
I will not be defeated.
I will just continue strokinguntil I die.

Speaker 4 (37:48):
Well, those guys are a lot more physical in shape
than I am.

Speaker 1 (37:50):
believe me, I could skate, but I mean you don't, I
can't do that, So wait.
so that's a different type ofathleticism is what you're
sharing there.
So, because I would.
I'm going to sound dumb here.
I wouldn't have thought thatbecause you're skating is so
difficult, from my shittyversion of I'm from New York and
I would do like a skating rink,you know what I mean And I
would get tired instantly.
So you're saying like, whileyou are obviously a successful

(38:14):
pro hockey player, that Ironmanstuff is on a different level,
so would they need differentcoaches even to get them there?

Speaker 4 (38:21):
Right.
Well, and that was kind of mypoint is like my, my, so my
trainer who does hockey.
He played hockey at NorthernMichigan but he does all the
Ironman stuff as well And that'slike what he's really good at.
He's done multiple Ironman.
He's just not freaking nature.
Like having different types ofcoaches to guide you.
You know, one coach works wellfor you, two well, we're all for

(38:42):
me, one we're well for you, onewe're over Pat, one for Drew.
And like my mentality is couldbe different than the way your
things and it's the way theyears think, and same with Pat.
You know, like having differentcoaches being able to bounce
the ideas off of if you don't,if you're like getting what this
guy or lady or whoever theythem putting down, then you know

(39:06):
individual that that guy, thenyeah, the individual human being
, yeah, the organism.

Speaker 1 (39:14):
I think it's a word.
No, we can't say human, can'tsay that We got to go Mammals.

Speaker 4 (39:19):
Yeah, it's a mammal now.
Yeah, You know that's.
That's kind of this the way itis, And no, i think that's.

Speaker 1 (39:26):
I appreciate you sharing that and Drew, you were
the catalyst of that, becausethe coaching, that whole segment
, came from what you were sayingAnd do you use, like now you're
no longer in direct athletics,meaning like you're not a pro
sports person.
But you mentioned businesscoach, which is something fairly
new to me.
We bought courses back yearsago that were very successful.
We've elevated that over thelast couple years And and I I'm

(39:48):
new to it And now I'll never nothave it right, like this is a
weird thing where, like, i'm alittle addicted to having these
people that are on your sidewhen, when the rest of life can
feel very much not that way,because shit can just happen,
right, whether it's the weather,whether it's a situation,
whether it's a kid getting sick,is that like?
how do you view the continuityof keeping coaching in one's

(40:12):
life in different aspects?

Speaker 2 (40:16):
Yeah, so you know, me and Coach B, we did a today's
Wednesday, we did a podcast onMonday, and you know the base of
the podcast was what ismentorship?
what does it mean to us?
and you know how do we seek outmentors in our life, right.
And so when I think of coaches,it's a source of mentorship,
right.
And we kind of broke it downinto there's a certain level of
experience you know thatsomebody has that can be shed

(40:37):
onto you, is saving you time andmoney, things that we talked
about earlier.
There's a certain level of careand I think that ties into a
lot what Steph's talking aboutin terms of is this person
willing to understand me at alevel that knows you know how to
motivate me or what demotivatesme and then how to stay away?
Really just is.
It's also leadership, right.
I think you and I, craig, like,when we seek out these business
mentors, we're seeking outstrong leaders that can shed

(41:00):
some experience, that care aboutus, right.
So that's what we kind of likebroke down mentorship to And,
yeah, for a lot of people itcould look really different.
You know, like withinmeta-athletes, having these
mentors available could meanbetter sleep habits, it could
mean nutrition.
It could mean dialy-ingnutrition.
It could be giving you theproper understanding of how to
take everybody from, like, aphysical standpoint, right.
So we view it as coaching, butreally at the heart of it, it's

(41:24):
mentorship, where we truly docare right, and I think that
that is the ultimate factor.
And we were just interviewingDevontaev it was probably two
weeks ago.
We had him podcast and I kindof asked him you know, like,
what is it about a coach thatgets you, you know, really
interested, or gets you going,or what Devontaev demotivates
you?
and he said that he reallyenjoys when people are learning

(41:45):
to understand that right, andtechnically, anybody could do it
right, like anybody could be amentor and a coach from the
standpoint of having experience.
But I think the care part is Ithink what separates a great
coach from a decent one, right,you could be an incredible skill
coach and teach people how todo things, but if you don't take
that next step to understandyou know, what is it going to

(42:05):
take for this person to grasp it, run with it, own it and make
it their own, then, you know,could you be in a more effective
coach, right?
And so Coach B is like such aprime example for me, because
you know he was teaching me allthe things He's.

Speaker 1 (42:18):
The next level, though, with the empathy and the
compassion.
He's incredible And maybethat's to even both of your
points, that that level of like.
There's a psychological elementto the best coaches of how they
can, to Steph's point, speak topeople individually differently
, all on the same team, and youkind of have to if you want to
actually get the team kind ofcohesive that way.

(42:38):
And Coach B was on pod and Ialways like he's the most
retweetable dude, i think, onTwitter, just because the
knowledge if more people were, ithink, receptive and because
we're in a bit of an echochamber of the NFT space, i
worry that, like, more peopledon't know that you can get
direct access to him free onTwitter.
You can get direct access tohim in your Discord, like isn't

(43:01):
it the Discord where a lot ofthese conversations are
happening, or am I wrong andit's on the website?

Speaker 2 (43:07):
Yeah, no, it's primarily Discord Twitter.
You know we put out a ton ofresources with a lot of it's
scalable.
This year we implementedsomething that we call Coach B,
so anybody that holds a metaathlete has access to go in
there and get one-on-oneconsulting with.
You know a top.
He's been recognized as the toptrainer in the country.

Speaker 1 (43:25):
So Coach B goes to a per wait a minute.
I think I misunderstood that,even because I hold Yeah, I was
going to ask this question too.

Speaker 5 (43:30):
I got a gift one.
I was going to ask thisquestion because I'm entity
stupid.

Speaker 3 (43:33):
So Yes, no, go ahead Pat.

Speaker 5 (43:40):
Yeah, so I listened to the Coach B pod prior to
coming on here because I didn'twant to look like a complete
jackass and not know like theformat of things Basically my
life is.
I just try to like, meanderthrough and not seem like a
complete idiot.
But as a Drew, you and I arelinked in this, this former
athletics.
my wife and I just moved fromFlorida, north Carolina, right,

(44:03):
because it was too hot there andnow all of a sudden it's too
hot here.
But I'm trying to get back intohockey and I'm relying on, like
old high school Pat workoutsAnd I've learned that 32 years
old Pat does not operate on thesame level as 16 to 18 year old
Pat.
He's very different, muchfatter, and it takes time to

(44:27):
move things.
So if I held with held one ofthese meta athletes, what would
buy print?
And I was like, look, i want toget back in shape for hockey, i
just want to be in a beerleague.
I don't want to even look inStefan's direction.

Speaker 1 (44:41):
But you want to dominate that beer league, right
?

Speaker 4 (44:44):
You want to dominate that part of me that wants that.

Speaker 5 (44:45):
But then there's the other side of me.
That's like, that's the way Ihave a 17 month old, a 16 month
old daughter.
Can I commit the time to beingable to dominate that beer
league?
Yes, i can.
I need to do it Totally.
Please tell me how to do this?

Speaker 2 (45:01):
Yeah, no, it's, it's.
you bring up a lot of goodthings.
The first one is, yeah, atleast two points per night beer
league.
You go into coach spot and youtell coach, hey, you know, this
is my background, this is kindof like where I've been recently
.
This is my goal set.
You know, coach will come backto you.
He probably want to understandyour why.
And part of that why is, maybeit's family life, maybe it's,
you know, like on a much deeperlevel, what is going to get you

(45:24):
to actually take action andmotivate yourself.
You know, for not just a weekor two weeks, but for for a
longer period of time.
Right, so there's a deeper kindof connection that coach B is
going to want to connect you to.
What is it that's going to makeyou commit to this?
I think in terms of like theshort term, of like you getting
back into shape and wanting tofeel like you're effective and
you're, you know, contributingto the team, even if it's beer

(45:44):
league, you know he probably, heprobably put you on.
You know, four to six week, youknow program.
That that's really based off ofwhat resources you have.

Speaker 1 (45:53):
You're saying this will just Jim out in the home
gym.
That I or it's a real person,this coach bot.

Speaker 2 (46:00):
Coach bot is essentially a chat bot where
anybody can come in and dropwhat they're looking for, and
then it's going to assign you acoach from within our network
Right now, right now, mostlikely coach B, and so what
happens is that then becomes aone on one consulting.

Speaker 1 (46:15):
I do not understand that.
I apologize.
This is for this.
I'm going to be in the dummyagain.
Like I didn't know, steph was apro athlete.
I did not know that And like Ididn't fucking know.

Speaker 2 (46:25):
So but it's interesting that you guys bring
that up because that idea thatyou guys have.
So, as we create more and morepodcast content and this is
something that we've we'veactually developed from the the
Huberman's lab podcast theycreated an AI chat bot that
syncs up content, informationfrom his podcast on YouTube and
actually drive.
So if you came in and you'relike you had a question, you can
train it to actually pull fromour podcast content and spit out

(46:47):
answers.
but this is this is just a wayfor because we only have a
couple of.
we have like up to 500 holdersAnd out of the 500, there's only
a handful of people that arelooking for these resources when
it pertains to, like a specificsituation like yours, pat, and
so you would go in, you wouldtype the chat bot and it's
essentially you know, craig, youprobably understood this a
little bit better It's just a,it's like a ticket support bot.

(47:08):
That's essentially what it is.
that's been rebrated as a codetrain And you got a one on one
with coach Opens up a ticket,coach sees it, he, he gives you
the information that's neededAnd then now our team has a
direct way to check in becauseof this ticket.
You know, if you, if you openedit today, in two weeks I can go
in there and be like dude Pathave you been seeing this plan.

Speaker 1 (47:27):
Yeah, that's all true , like that's like you're
treating them like customers inan experience.
It opens up this one on one.
Yeah, oh, I like that.

Speaker 2 (47:35):
So that's that's what we loved about.
You know, building this conceptis it's one.
It's very applicable tosomebody's example of whatever
goals that they're looking to tobuild out, but you're getting
the best mentor and resourcealmost possible as a high, as a
high performer or somebody thatwould like to treat themselves
like a high performer, and soyou know this.
This whole conversation tiesreally well into mentorship and

(47:57):
coaching and you know, This isthe mentorship episode.

Speaker 1 (47:59):
Drew, you got the title.
This is the mentorship episode.
This is the mentorship episodeno-transcript.

Speaker 2 (48:05):
But, but yeah, that's , that's essentially what you'd
be getting, pat.
And then it also, you know, ifyou were to do that and you're
just like, hey, maybe you're alittle bit, you know, you don't
want to put it out there to thewhole group, but you want
mentorship and coaching.
that's what CoachBot is for.
Otherwise, you would shoot themessage out to the whole group
and the community.
Now you're going to have acouple hundred people that are
like I know Pat is looking toget back in shape, or I know Pat

(48:26):
is looking to get back inhockey.
You now have this like supportgroup.
You now have these like thesepeople that'll wake up and be,
you know, send you a goodmorning and like making sure
that you're staying on track,and so you combine community
support with expert coaching.
Now you kind of have no, noexcuse for you know, because you
understand what to do.
And now you have people thatare, you know, kind of checking
in on you and keeping youaccountable.

Speaker 5 (48:45):
So that's kind of our risk-efficient success.
That accountability factormakes a huge difference for me,
just because I feel like I getlost with the daughter and then
my wife once time and like Istill have to work during the
day and it's like sure, man,When do I actually get a time to
focus on me?
So?

Speaker 2 (49:05):
yeah, there's one more thing I want to throw in
there.
So you know, we're able to kindof get this real feedback
results, like whether it'sbecause some being our Twitter
group message or something wherethey have questions that they
DM us, but parents finding thetime for workouts was like
number one issue that we'rehaving because we were
developing these unbelievableworkouts.

Speaker 1 (49:24):
I'm struggling with it myself.

Speaker 2 (49:26):
And you know you have a whole calendar, you have
everything, but everybody's likethis might take me an hour, or
I can't drive to the gym today,so I don't have access to these
equipment.
So we created a guide, or not aguide.
We created a programspecifically for parents, with
the idea of being that you couldfinish a workout in 20 minutes,
and it can be done anywhere atany time, and it'll be as ripped
as death.

Speaker 1 (49:44):
I'll look like that, right.
Is that the deal?

Speaker 2 (49:46):
Is that the guarantee ?
Absolutely, yeah, but we callit body by be, and yeah,
absolutely.
You know most of it.
You'll tell you.
The first thing is like, it'snot about what you do, it's
about what we're bringing intoour bodies.
You know a lot of things thatwe put out in terms of resources
.
Pat, or it's the we would callthem like the foundation blocks.

Speaker 1 (50:01):
He says we got to eat better.

Speaker 2 (50:02):
Pat.

Speaker 5 (50:03):
We're eating trash, definitely eating trash,
definitely eating trash.

Speaker 1 (50:06):
Everybody does dude, Everybody does Like I don't
understand How much is thenutrition ridiculous to like you
have to.
Is that 80% of it?

Speaker 4 (50:15):
Well, I can.
I can tell you this as much asI work out, as much as I do, i
wish I'd like cleaner food.

Speaker 3 (50:23):
Word.

Speaker 4 (50:25):
Because I would be way, way cleaner than what I
actually am by actually likeeating soup.
What do you think?
What do you think That's 90,that's 90% of it.

Speaker 1 (50:33):
Oh, shit 90.
That was 80.
But what do you think?
what do you guys think Dreweats to make his hair look like?

Speaker 5 (50:39):
this.
I was gonna say, man, if thisis a video, episode.

Speaker 4 (50:42):
It's obscene, that's some, that's some, true, is it
like?

Speaker 3 (50:47):
is it true?

Speaker 2 (50:48):
It's not the food You just got to find the good
barber.

Speaker 4 (50:50):
No shit, dude, The best barber will make so much,
it's so much, barbers can't fixthis.

Speaker 2 (50:56):
What the fuck, are you saying.

Speaker 3 (50:58):
We're definitely putting this video out there,
barbers can't fix this shit.

Speaker 1 (51:01):
bro, are you kidding me?
There's nothing, no barber.

Speaker 2 (51:03):
Step.
look at this He's lying to ourfaces.

Speaker 1 (51:06):
No dude, i'm not, no no, no, no.

Speaker 2 (51:08):
My barber, i'm telling you he has this solution
.
It's like little carbon fibersAnd dude, it makes it, it makes
it look like my beard is prettyrough.

Speaker 3 (51:15):
No, no, no no.

Speaker 4 (51:16):
You have hair And not just hair.
We don't.
We don't have hair, We don'thave what you have, Dude.

Speaker 5 (51:22):
I am fighting so hard to keep this up.
We don't have this, guys.

Speaker 4 (51:25):
I'm fighting so hard.
There is no solution in theworld that can fix crime.

Speaker 3 (51:29):
No, no, it's over.
There's no solution in theworld.
It's over.
You guys both have great beards.

Speaker 2 (51:33):
He just.
I would just go full clean.
Drew's got best of both worlds.

Speaker 5 (51:35):
He's got the hair and the beard.

Speaker 2 (51:37):
Have a nice one.
You have a terrible beard.
He's very handsome.
That's why it is gone.
I'm feeling good And I fight.
I'm gonna come back on thispodcast Fight.
This is a good place to be.

Speaker 1 (51:44):
I've heard that drew and I will call due to that, if
you'd like, if you're up forthat I fucking heard that Drew
Drew, drew Drew.

Speaker 2 (51:52):
Dude there's one thing I want to throw in there
with the nutrition, becauseSteph said 90%.
It's totally true.
Any coach that really islooking out for your best
interest and that's anotherfactor of the mentorship that we
talked about is, is a coachthere for them or is the coach
there for you?
And that's a different factorof leadership of why are we
trying to get people to dothings?
Is it for the better of them orthe better of us?

(52:14):
But the nutrition factor wejust had a guy on who's the
director of performance forBoston Ruins.
I've heard of him And he wasalso talking about this.
He was, he was.
You keep Yeah.

Speaker 1 (52:22):
I love You're the best guy to name drop because
it's not a bad.
you don't come across like adouche when you do it.
You don't come across.

Speaker 2 (52:30):
Oh, dude, it's never.
It's never about me for sure.
Like I'm.
I'm fortunate And that's whyeven meta athletes in general,
all the mentors, the resourcesthat we have available, like I'm
the one who benefits probablythe most from, like, all the
resources of bringing because Ijust surround myself with more
and more knowledge and peopleholding me accountable.
And you know, this guy came inand he was talking about the
number one thing that parentscould be doing for their youth

(52:51):
athlete is squaring away whatpeople are putting into their
bodies.
And he said that it's not justwe think too much of like a body
composition factor, not so muchabout how it affects the way
that we think, how you know, howwe feel and and what it's going
to give to us in terms ofenergy or not provide energy.
And it's a great, it's a greatpodcast.
You know that we recently didthat, just went live.

Speaker 1 (53:11):
Actually this morning .
Is that now?
which one is that?
Is that you?
That's the only one, pod, don'tyou?

Speaker 2 (53:17):
That's meta-athletes of playbook And that's where we
bring on coaches and athletesand we shed a lot of information
And actually our niche for thepodcast is more directed towards
mentorship, And so that's agreat one that we put out there.
Nft365 is the other one, But ofcourse with the market cycle
we're going every single day.

Speaker 1 (53:35):
That's so hard, dude, that's so hard to do.
You know what I would be downto do if you ever wanted.
it wouldn't have to be recordedlike, but we could put it out
if it was cool.
I'd love to do some like coachbots and like show other people
that experience.
You may have already done that.
You may have already done that.

Speaker 2 (53:51):
Well, yeah.
So I think coach bot would becool.
I think also just kind ofcharming through some of the
resources that we have availableSo people understand what it is
that they're getting when theyreceive them or when they hold
them at athlete.
But yeah, dude, that nutritionfactor, that'll be the number
one thing.
You know, Pat, if you get inthere, you can just kind of tell
from you know here and thereHe's going to be in there.

Speaker 1 (54:12):
I don't know, because I think I bought a couple.
But I'm not.
I'm a small bagger.
We know that from our GC chat,But I have a very unique way of
being able to massage those bagsto whatever communities like
are worth being in, and that'swhy I bought those.
I bought those, i believe, onthe pod with coach.

(54:33):
B, it's just my life has been socrazy I haven't been able to
spend the time I yet want to.
But if my IRL friend, patthat's what you are You are an
in real life friend.
I do exist.
I've semi-onboarded him, and bysemi I mean like we traded.
He had a couple NFTs, but Ibelieve something like an atom

(54:56):
bomb is when That's worthnothing anymore.

Speaker 5 (54:58):
You do, you do.

Speaker 1 (54:59):
Well, that's true now It used to be nothing.

Speaker 2 (55:02):
Hey, it's crazy you mentioned that because I was
literally on their open seatearlier today, because I'm like
you know what, if there's an NFCthat's low range, that's
probably going to come back,because the hundreds already was
one of the truest 20 years.

Speaker 1 (55:14):
It has nothing to do with it, so I only have-.
Well, I love this conversation,but I want to be respectful of
both of your time And I onlyhave one last question.
that would be quick, other thanif Pat has something he wanted
to drop in.
I just wanted to drop realquick.

Speaker 5 (55:26):
I wanted to ask Steph , because he's been quiet for a
long time, and I'm curious, assomeone who is younger than
myself but is older, on a teamthat you're on in the vein of
mentorship, how has that rolehave you kind of as a 30 year
old athlete who is stillobviously in peak performance

(55:46):
and everything like that anddealing with this new generation
of individuals what is that?
How is that role kind of adaptedto you?
Do you find yourself in thatrole more?
Do you see guys coming to youfor advice on obviously to kind
of loop it in with opulence andeverything like that too On how
to book things, how to stayahead of stuff, how to make sure

(56:08):
that all your shit getssomewhere on time?
Have you been able to answermore of those questions now that
you have this opulence?
have this company, or do peoplecome to you more for that kind
of thing?
And on ice in sport, do youfind yourself being looked at
more like how to take care ofyourself in the off season and

(56:28):
fit in time for family and yourkids and things like that?

Speaker 4 (56:35):
I remember listening to like he might be frozen His
internet went out, That's okaymine, was literally doing that.

Speaker 2 (56:41):
You jinxed it, Oh you know, what it is.
You know what it is.
I saw him go to that charger.
Oh, that might have been theplay Pat would I love about that
.
It was a wonderful questionthat we'll never answer?

Speaker 5 (56:48):
Yeah, i actually do, because it is what happens.

Speaker 1 (56:55):
We get to invite him back If he pops back in.
I don't know if he's back.
Oh, he's back, But no so.
Steph, did you hear any of?

Speaker 4 (57:04):
that A lot of it.
yeah, As long as the hair ispretty.

Speaker 1 (57:08):
Oh fuck, yeah, we can go with it.
Technology.

Speaker 3 (57:10):
Technology.
What are you doing, tech?
I cannot hear you doing tech.

Speaker 4 (57:14):
If I miss something, let me know.
But you know.

Speaker 5 (57:18):
You know, his hair is still good, that's all that
matters.

Speaker 4 (57:20):
Yeah to be on the improve line now.
This is my year 10 or 11.
Ep.

Speaker 5 (57:35):
Oh, it happened again , didn't it?
It seems like it did.
Here's the good news, Oh no,i'm processing.

Speaker 1 (57:39):
I'm buying you one now, pat, it's purchase
processing, so just text me your.
Oh shit he didn't know, wecouldn't hear him.
Technology's awesome.
That's my bad.
Your internet hates mepersonally, steph.
It's victimizing us right now.
If you can hear us, that's okay, even if you can't, and I will
keep it in.
If you can hear us, go aheadand answer.

(58:01):
I will shut the fuck up.
if you can hear us, yes, ithink we're good.

Speaker 5 (58:06):
Yes, it looks away, Yep.

Speaker 1 (58:15):
Here's my favorite thing.
I'm having so much fun.
I hope you guys are too.
I'm not committing you to morenecessarily, but I heard what
you said.
It went in my ear.
My last question that I willask, and then we'll figure out
if Steph comes back Drew is inhonor of Ed, who's my bro.
He's going to get his computer.
I'm going to just do thatbecause his thing is not helping

(58:36):
.
Oh, it won't.
Let me.
There it goes.
No, it won't.
Oh my.
God Look, Drew, do you useRiverside?

Speaker 3 (58:43):
It sets me issue.

Speaker 1 (58:44):
Stephen N's browser preventing recording.

Speaker 3 (58:47):
It told me.

Speaker 1 (58:48):
It fucking told me that it won't let him.
There you go It will not lethim do it, fuck you.

Speaker 5 (58:54):
I think we're going to watch.

Speaker 3 (58:55):
Steph destroy a computer today I think it's
what's going to happen?

Speaker 1 (58:59):
Oh my God, Steph, it's not your fault.
It's not your fault, it'sRiverside.
Don't worry, it's not yourfault, but I'll wrap and then we
can talk.
It is not.
It is not, it is Riverside.
I will screenshot and show youIf you guys can hear me, because
now we'll see if Riverside isjust totally broken.
I need to know, in honor of Ed,your favorite movies.

(59:21):
Give me two, max, three.
Ed is a movie buff.
His AI art for movie posterswas dope.
I need it, drew.
You kick us off and then, ifSteph can hear us, you can go
after favorite movies.

Speaker 2 (59:34):
Yeah, that's a great question.
Number one all time for me iswedding crushers.
I can watch that movie at anytime, any day.
I love wedding crushers Andthen sports movie.
I think Miracle is all time forme.
It's just a classic sportshockey movie.
Yeah, i'll go with those two,craig.
I think those two are my topfor sure.

Speaker 1 (59:55):
What about you, Pat, before we see if Steph because
Riverside's saying he would haveto refresh, I don't know It
feels right Tell me if you canhear me.
Tell us your favorite movie andI'll repeat it, just in case
it's not recording For those ofyou that didn't hear that,
because it will not record.
Stefan right now he hears usbut the people won't.
Step Brothers was the pick andthen he might be sharing a

(01:00:17):
second when I apologize, Steph.

Speaker 2 (01:00:22):
Let's kick this guy out here.
Let's just kick him out.
I'm not contributing to thepodcast, right?

Speaker 1 (01:00:25):
now, how long do y'all know each other?
That was funny.

Speaker 2 (01:00:29):
No, we've onlyme and Steph.
We got pretty close, but we'veonly known each other for
probably a few months now.
But that's what happened?

Speaker 1 (01:00:34):
Ed and I met about a year ago and we became very
close friends and talkingthrough life type shit, he'll
come back and not be mad.
So, wedding crushers, stepBrothers, miracle Pat, do you
have a movie?

Speaker 4 (01:00:45):
to add to this moment .

Speaker 1 (01:00:49):
For me it's Guardians , volume 3, because I just saw
it and I have recency bias.
It's a me problem, not a youproblem.
It was very good.
I cried real tears, Pat goahead.

Speaker 5 (01:00:58):
So on all the time.
watch and it's off the wall,but it just growing up.
It holds a special place in myheart Elf.
I will watch Elf any time ofthe year.
I find it hilarious.

Speaker 1 (01:01:10):
We got a lot of feral and comedy.

Speaker 5 (01:01:13):
I like that, and then if we're going another one,
i'll say because we haven't doneit other than your Guardians.
I'll say Thor Ragnarok, i findit hilarious, love it, it's a
good one.
Good times, good times.

Speaker 1 (01:01:27):
Well, Pat, thanks for Oh Drew, go ahead, Go ahead.
You have one more thing to add?

Speaker 2 (01:01:32):
So I've never met Ed, but I feel like I want to throw
in there, because there's twomovies I've seen recently that
are on real movies, so I want tothrow in case he hasn't seen
them, but Air which is the MetalDawn story with Inconstrument.

Speaker 3 (01:01:44):
Is it streaming it?
Yeah, amazon Prime.
Oh, you guys just gave me agood gift for the evening.

Speaker 1 (01:01:50):
I like Damien and Nath like too.

Speaker 2 (01:01:51):
I'll admit it.
Oh, dude, they were awesome,but there's even one that I
think might even So, like Airwas huge, because I love that
story and just like the sportsconnotation.
But Tetris Also on the radar,oh my.

Speaker 4 (01:02:04):
God we're, we're already.

Speaker 1 (01:02:08):
We're GC buddies.
We're in real life dapped upbuddies.
We got reviews now.

Speaker 2 (01:02:12):
We got the weather reviews.
now The recommendations arestarting to get flowing.

Speaker 1 (01:02:15):
We're starting to put it together I cannot thank you
guys enough.
Pat, for being my friend for aslong as you are and for joining
Drew, Stefan like really, reallytrue gratitude for you hanging
with us on this.
It's just so fun to takeconversations from a group chat,
bring them into real life andwrap it all up, And if any of

(01:02:36):
the listeners enjoyed it, youknow would love a review, would
love you to say something nice,but it's okay if you don't too.
If you just like it and want tohang out, you could check us
out on Twitter.
I would recommend you checkingout joinopulencecom, for if you
want any context of what wetalked about earlier,
Meta-athletes I believe thewebsite I had it up is
meta-athletes-nftcom.
I'm going to link this shit,though I'm not going to make it

(01:02:58):
like someone can memorize thatshit.

Speaker 2 (01:03:01):
You're a pro.

Speaker 1 (01:03:02):
It'll go into the show notes And, more importantly
though, when Pat texts me afterthe recording, i am sending him
number 368 that I just bought,so that he will be in there to
play with chat about push-bots.
I'm not a pro coach but Sothank you, thank you, thank you
guys.

Speaker 2 (01:03:18):
That's awesome.
No, i appreciate you guys, andPat would love to connect with
you after the pot too and get toknow you a little bit better
too.
So we'll get connected, correct?

Speaker 4 (01:03:26):
Thanks for having me man.

Speaker 1 (01:03:27):
You guys were awesome .

Speaker 2 (01:03:27):
It was fun, i was talking to his laptop and it was
eventful.