Melissa Anaya (@eatdrinkaz) has spent the last decade transforming EatDrinkAZ into one of Arizona’s most trusted food and lifestyle platforms. What began as a passion project turned into a viral brand — and a creative agency helping restaurants and hospitality businesses thrive.
In this episode of Off Deadline, Melissa joins Melissa DiGianfilippo (@melissadflip) of Proof Publicity to share:
- How a viral chicken video gained 50M+ views and changed everything
- The strategy behind building a trusted brand before the clients came
- How she used Eat Drink AZ to help local restaurants survive COVID
- Turning viral moments into a full-fledged creative agency
- The truth about restaurant culture and maintaining authenticity
- Balancing entrepreneurship, motherhood, and mental strength
- Her vision for Arizona’s next food wave
This episode blends humor, hustle, and heart from one of the Valley’s most influential voices in food and entrepreneurship.
🎧 Listen now, watch on YouTube, and don’t forget to follow @proofpublicity for more episodes of Off Deadline.
📺 Watch this episode on YouTube: https://www.youtube.com/@proof-publicity
🔗 Check out Proof Publicity → https://proofpublicity.com
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