In this episode of Off Road with Frank Ferraro, we sit down with Nick Coriano, partner at Cervitude Intelligent Relations, to discuss how AI, influencer marketing, and intelligent relations are reshaping investor relations (IR) and financial marketing. Nick shares his insights on the biggest shifts in marketing over the past year, how companies can effectively use AI, and why personalized branding is becoming more critical than ever.
We also dive into influencer marketing, discussing whether it's worth the price tag and how businesses can avoid costly mistakes when leveraging influencers for financial and product promotions. If you're looking to stay ahead in financial marketing and investor relations, this episode is a must-listen!
What You’ll Learn:
✅ How AI is transforming investor relations and marketing
✅ The difference between Intelligent Relations vs. Traditional IR
✅ Why training your AI is the key to competitive advantage
✅ The truth about influencer marketing – is it worth the hype?
✅ How to find niche influencers that drive real engagement
✅ Why personalized branding matters more in a digital world
Guest Bio:
Nick Coriano is a seasoned expert in investor relations, financial marketing, and business consulting. As a partner at Cervitude Intelligent Relations, he helps companies navigate AI-powered marketing, government contracting, and financial communications. With years of experience in investor relations, Nick provides valuable insights on how businesses can leverage AI and influencers to stand out in an increasingly digital market.
Links & Resources:
🔗 Follow Nick Coriano on LinkedIn
🔗 Learn more about Cervitude Intelligent Relations
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