The Integration of Investor Relations and Public Relations
Episode Title: Uniting Investor Relations and Public Relations: A Conversation with CORE IR Founder/President Scott Gordon
Episode Summary: In this episode of Off Road, we sit down with Scott Gordon, Founder/President at CORE IR, to discuss the seamless integration of Investor Relations (IR) and Public Relations (PR). Scott shares insights on how to position CEOs as thought leaders, manage crises effectively, and leverage digital strategies to amplify a company’s message. Whether you’re navigating the complexities of regulatory compliance or building a comprehensive communication strategy, this episode offers valuable advice for CEOs and business leaders.
What We Discuss:
- Media Training for CEOs
- Helping CEOs confidently convey their message in top-tier media outlets, including podcasts and TV.
- The importance of positioning executives as industry thought leaders. - Crisis Management
- Real-world examples of managing unexpected challenges, including controlling the narrative during critical situations.
- The importance of transparency and swift communication to maintain trust with stakeholders. - Digital Strategies and Social Media
- Leveraging platforms like LinkedIn and Instagram to promote thought leadership.
- Using SEO and fresh content to manage reputations and focus on company growth. - Advice for CEOs
- Collaborating with expert teams for a unified IR/PR strategy.
- Trusting specialists to amplify your message and build long-term success. - The CORE IR Difference
- CORE IR’s unique approach to communications, blending expertise from equity analysts, PR specialists, and digital strategists.
- The value of a cohesive and comprehensive team in achieving communication goals.
Connect with Us:
- Visit CORE IR’s website: www.coreir.com
- Frank Ferraro https://corporateroadshow.com/
- Andrea Cataneo - https://unblindedmastery.com/heart-of-influence/
- Listen to more episodes of Off Road with Frank Ferraro and Andrea Cataneo on Goodpods, Spotify, and iTunes.
Popular Podcasts
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.