TANNER MORRELL - MORRELL TARGETS | Ep052 | Off The Clock with B Scott - Off The Clock with B Scott

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
It's 5 o'clock and your off the clock will be sky,
and today we're excited to haveour guest, tanner Murrell Guys,
if you have ever shot a bow intoa target, there's more likely
you have seen the Murrelltargets.
These guys have been aroundsince the 80s okay, well
established.
And today Tanner is going toexplain to us the different
types of targets and whatthey're used for and what kind

(00:21):
of technology goes into thesearchery targets.
Guys, it's pretty interesting.
I mean, it's a little bit morethan just a bag full of sheets
or something, guys.
So, anyway, make sure you leavea like, subscribe, hit the bell
for notifications and we'regoing to get right into it.
So, tanner man, thank you forbeing here today.
Absolutely, man.
So what I want to know is howdid Morrell originally get

(00:43):
started?
Because you know, everybodyknows, you know all the
different targets and you knowthere's just tons of options out
there.
But what is so special aboutMorrell and where did it start
from?

Speaker 2 (00:53):
So I mean it started from dad, I think.
I mean he told me a story along time ago, way before I was
even there, probably six yearsbefore I was there, alive, on
this planet 82, he came up withthe design and it was a bag
target that had a floatingcenter in it, and it hasn't been
done before usually.

Speaker 1 (01:12):
A floating center A floating center.

Speaker 3 (01:13):
What's that?

Speaker 2 (01:13):
So before I think Delta McKenzie had the first
bags or not Delta McKenzie Atthe time it was Delta before
they were merged together withDelta.

Speaker 1 (01:23):
McKenzie oh, I see.

Speaker 2 (01:24):
Yeah, so they had just a bag.
It was a burlap sack and thenthey would just stuff stuff in
it.

Speaker 1 (01:30):
Right yeah, random material.
Oh yeah, always pull out like afoot of like whatever.

Speaker 2 (01:34):
There's so many videos out there, Just people
just like let's see what's inthis target, and it's just it's
fabric.
And here, truth be told, allbag targets are recyclable
material.

Speaker 3 (01:47):
Right Period, that's good.

Speaker 2 (01:49):
I mean bag target-wise.
If you don't do that, thenyou're going to pay $100 plus
for a bag target.
And who's going to pay $100plus for a bag target?

Speaker 3 (01:59):
Right, right right.

Speaker 2 (02:05):
So Delta had a burlap sack and they were just
throwing stuff in it, throwingdifferent materials in it, and
dad was getting all thesepass-throughs when he was
shooting into him and he came upwith well, what if I made like
some sort of center threshold towhere the arrow would have to
pass through that had a lot ofstopping power.
So that's where a burlapfloating center came from.
And he built a, a technique tohold a burlap sack and then you

(02:28):
would stuff material on bothsides of that burlap sack to
hold it together, to give thatbag integrity.
And he also put in a cardboardframe around the target to give
it shape form so you could standit up and shoot it and not fall
over, right.
So that just hasn't been doneyet.

Speaker 1 (02:45):
And then he did that and he worked on prototypes for
several years and he got hisfirst break around 1986 and we
had our first customer guys ifyou made it this far, like
subscribe and hit the bell fornotifications, it helps us out
tremendously and it helps uspush to get more things in the
gear shop, more content up, andif you like something or he

(03:06):
wants to do something, drop acomment down below.

Speaker 2 (03:09):
All right, we'll get back into it that first customer
was like a springboard thatlaunched morel manufacturing
incorporated, yeah, and thatcustomer happens to be walmart,
and walmart you know, being thebig volume seeker that they are
yeah I mean, you can see wherethat just launched us.

Speaker 1 (03:26):
Oh yeah, Y'all are seeing them everywhere, yeah.

Speaker 2 (03:27):
Yeah.

Speaker 3 (03:29):
So how do you guys ramp up from startup to dealing
with somebody like Walmart?

Speaker 2 (03:34):
Well, that's interesting.

Speaker 3 (03:35):
Yeah, I mean, that's what I want to know.

Speaker 2 (03:38):
We are in Alma, so that's an hour away from the
headquarters of Walmart.
So naturally he just built thisprototype.
Honestly, I don't know how hegot a meeting.
In the beginning he waspartnered with a couple people,
a couple investors, and thensomehow that broke away.
I don't even know the fullstory.

Speaker 1 (03:56):
That was way before my time, it's crazy to just be
like all right, your first bigcustomer is Walmart Walmart.

Speaker 3 (04:06):
Like wow, yeah, yeah, yeah, yeah how did your dad
even get a deal like that withwalmart?

Speaker 2 (04:11):
so I think I I don't know how he got the meeting, but
he ended up getting a meeting.
It could have been from theinvestors.
I think they may had.
It makes sense.
Yeah and uh, they got a meetingand they just loved the product
because it solved the need.

Speaker 3 (04:24):
So I guess there was a need for this.

Speaker 2 (04:26):
Oh yeah.

Speaker 1 (04:28):
And it probably was like one of them deals too,
where it was like if everybodyis the newest thing, it's the
perfect kind, Right, Of course,Walmart was probably eager to
grab that.

Speaker 2 (04:38):
Oh, absolutely.
You know Absolutely.

Speaker 1 (04:39):
So how were y'all producing?
Like, were y'all producing Atthe very beginning?
I mean, was it like a thingwhere he was building one, two,
three a week and then it turnedinto like now he has to do 200?

Speaker 2 (04:50):
Well, yeah, that's where the investors came in.
So, doing with Walmart, he hadto come up with several hundred.
I don't know for sure thatstory as far as the number was.
I'm sure it was a big orderthough.
Yeah, it was a big initialorder and they always test the
market before they take a fullload and see if you can actually
provide the targets.

(05:11):
But it's actually a funny storyhe was telling me the other day
.
It's just like in startups youhave these initial problem
solving things where you go intobusiness you don't really know
what to expect, but you're goingto go full force and that's
what dad like.
He will jump into product,he'll jump into uh projects and
they'll just go full bore.

(05:31):
And so he got this order and heends up sending all the and I
don't know if he's gonna let metell him the story, but I'm
gonna tell it anyway.
He jumps, uh, jumps into makingall these targets and he ships
them the targets, walmart onfreight, and he doesn't put any
labels on them.
He just ships them the products.
So he found out that he neededto put labels on it.

(05:55):
So they had to drive to thenearest distribution center, the
nearest Walmart distributioncenter, and they had to offload
the trucks.

Speaker 1 (06:05):
And put labels on there.
Put labels on there.
Oh yeah, I mean that's totallysomething we would do.

Speaker 2 (06:09):
Oh yeah, yeah, that was.
That was the first order, butyou know.

Speaker 3 (06:12):
He learned a lesson, you know yeah.

Speaker 2 (06:14):
He was a brick Mason before.
Oh really, so he was.
He was working that full timeand he was doing this as kind of
a side gig at the time until itreally picked up.

Speaker 1 (06:22):
And then I imagine, once you get the Walmart deal
and you're making hundreds ofthem, I'm sure he's like, okay,
we have to fully invest in this.
It's definitely taking off.
At that point you're burningyour ships.

Speaker 3 (06:32):
So how'd you come about?
Obviously, I know it's your dad, but how'd you become part of
the business?

Speaker 2 (06:39):
So I've always kind of been in the business, I think
I mean when I was a teenager Iwas going to the the trade shows
, you know as a salesrepresentative, and I grew up in
the plants.
I mean, back in the day I usedto be a baseball player and we
had a drop net batting cage.

Speaker 1 (06:56):
Oh yeah.

Speaker 2 (06:57):
Pull a chain and the whole thing would drop down.
It was right in the middle of aplant and all the workers are
like what is that?

Speaker 1 (07:02):
that's so funny, dude .
This sounds just like me,doesn't it?
It's the same origin story.

Speaker 3 (07:08):
It's amazing, it is.
It's amazing y'all two got somuch in common.
It's it's really crazy youshould run around playing.

Speaker 1 (07:13):
Just drive dj crazy dj's.
You know dj's plant managerhere yeah so I used to run
around and, just you know, messwith dj all the time.
He was always stressed out.
You know, you got a kid runningaround the factory, oh yeah.
So On a skateboard or whateverI was riding, I was riding
something all the time.
Yeah, skateboard you bored,used to, I'm out of shape now.

Speaker 2 (07:34):
Yeah.

Speaker 1 (07:34):
I'm just trying to boat in shoot ducks.

Speaker 2 (07:36):
Out of shape, man You're 24.

Speaker 1 (07:39):
Everybody I have listen, I rip a groin so fast,
skateboarding I guarantee youyou just quit playing baseball.

Speaker 3 (07:46):
Man, I ain't very flexible either.

Speaker 1 (07:48):
Yeah.

Speaker 3 (07:49):
But you know, it's amazing to hear your story.
So what I mean?
So your dad started a company.
You started building thesetargets.
There was a need for thistarget because obviously there
wasn't no targets out there.
So I mean, did your dad shoot?
Was he a hunter?
Oh, yeah, so he was Absolutelyso he loved shooting bows.

Speaker 2 (08:08):
Before the targets he had, like, several different
prototypes or other products.
He's been an innovationist eversince.
Yeah, you know he always hunted.
He had a little bow rest, sowhen you're standing in the tree
stand, you can have somethingto set your bow on.
I think that was his first.

Speaker 3 (08:22):
So he was always trying to get him up with
something.

Speaker 2 (08:24):
Yeah, he was always trying to get his bow Making it
better.
It was always going.
I mean today it's still goingLike there's a million projects.
He's going to go now.
Does it get on your nervessometimes?
Oh, absolutely Absolutely.

Speaker 1 (08:42):
Yeah, because right now you yeah, exactly exactly we
do have.
That's exactly how it is, likewe really, you really think we
mess with that so do you get madyour dad because he's never
stops.

Speaker 3 (08:51):
He bugs the crap out of you all the time.

Speaker 1 (08:54):
I would I would confirm that yeah, I would
confirm that he bothered me allthe time I'm like I think that's
irrelevant.

Speaker 3 (09:00):
Well, your dad probably thinks nothing is good
enough, right, I don, I don'teither, right, you know?
And you guys are just like, ah,it's cool, it'll work out, dad,
you know yeah.

Speaker 2 (09:10):
Well, I'm a big, I want to improve everything.
He's the one that's coming upwith all these new ideas, new
innovations, new things to do,yeah, so like, but it takes both
of y'all to make a companysuccessful.

Speaker 3 (09:22):
Y'all argue.

Speaker 1 (09:23):
Let me ask you this Y'all argue a bunch like back
and forth.
I feel like Disagreements ever.

Speaker 2 (09:29):
I would say what do you think?
Well, I agree.

Speaker 1 (09:32):
I'd say, good, I know we bump heads man like cool,
Especially in the mornings man.

Speaker 2 (09:39):
Man, how could you not yeah?

Speaker 1 (09:41):
How could you not?
Well, we can't really talk toeach other a whole lot before 7
30 in the morning well, I got, Igot this idea and he has this
idea.

Speaker 3 (09:49):
We clash and he tells me how stupid I am and I'm like
dude, I've been doing this alot longer than you.
Then it gets into a littlepissing match.
I'm sure that sounds familiar.
Yeah, I mean my gosh man.

Speaker 1 (09:58):
This is typical I really feel like everybody wakes
up at the end of morning withwhat they on their mind and what
they think is important for theday.
Yeah, we all agree.
I mean, you wake up, you'relike this is important for the
day, I gotta take care of this.
Well, we don't awake sometimes.
We don't wake up the same thingin our minds, so that's where
the problem comes in well, Iknow, but you just gotta work it
out.

Speaker 3 (10:17):
In the manufacturing process we work together, just
like y'all do so.
So how do you deal with it atthe plant when you guys are
building these targets and yourdad has a role and you have a
role?
So how does that work out?

Speaker 2 (10:28):
I mean it works out great.
I I kind of what, I what I dothere is basically, I jump into
departments and I look for thethe best improvement, best value
that we could do, best, bestbang for the buck, so to speak,
on an investment.
And, like right now, currentlyI'm in the sales and we're

(10:50):
trying to come up with a new CRMto use for our sales team,
because we really need it, notjust for us but for the
customer's base.

Speaker 3 (10:59):
So what's that?
Explain that to us.

Speaker 2 (11:01):
It's a customer relationship management software
.
Uh, basically, it keeps trackof conversations that you have
with customers.
It's a way to sendnotifications of hey, remember
to call this person.
They wanted you to call them,Right.
So, and that's that's important, man, we're we're customer
driven.

Speaker 3 (11:19):
Yes, we are too.

Speaker 2 (11:20):
Absolutely.
Customers are always right.
We've always ran it that way.

Speaker 1 (11:24):
Does it feel like it's gotten so big that it's
harder to manage and make surethat every customer is taken
care of?

Speaker 2 (11:32):
That's where the improvements come from.
We're going to have to.
I think we're on a verge, and Idon't think it's just our
industry, I think it's everyindustry.
In order to keep up, we'regoing to have to start
innovating.
With technology, I agree withyou.
I mean the old, the old formsof shuffling papers around and
just hiring more people isn't,isn't going to work, because we

(11:53):
got to get.
We have to get, um, all of theprice points down.
In order to do that, we have tostart with innovations right
and innovations will drive that,that's right.

Speaker 3 (12:04):
That right, that's right, that's right.
So how many targets a year doyou build?

Speaker 1 (12:08):
I mean, and before that, let's talk about what you
offer.
Let's talk about what all kindsof different targets you offer
for different things.

Speaker 2 (12:15):
Yeah, yeah, that's a good subject.
So there's four categories oftargets.
Right Number one bag targets.
That's about probably theoldest form.

Speaker 3 (12:26):
That's going to be the inexpensive targets.

Speaker 2 (12:28):
That'll be, yeah, your value-based targets Bag of
the truck running gun going out.
Yeah, and then you have asolid-state poured foam which is
just a foam target.
The third is probably a 3D 3.
Uh, the third is probably a 3d3d targets, my favorite right
there.
That's everybody's favorite,just cause it's real, it's real,

(12:48):
it's real, it's closer to beingshooting it, but I will.
It's the most expensive thingthat you can buy for a target.
So, yeah, and that's it's alwaysgoing to be that way.
But the fourth one is more oflike a conventional base, like a
layered foam style target thathas like components that kind of
make it work, or like acompression target that we have

(13:09):
the boa target, um, it's, it'skind of has, it's just it's not
a bag and it's not foam right,so what would you say?

Speaker 3 (13:18):
your most popular target is like it's yellow
jacket really sure, 100, 100just the volume target.

Speaker 2 (13:25):
But you know, granted , yellow jacket's a line, we
have several different productsinside a yellow yellow jacket,
but our probably our number oneskew is the yj425.
You know, and when we put 425,we're different from a lot of
our competitors because we, whenwe put 425, that's a
conservative effort.

(13:45):
It's not, it's a recommendation.
Can it handle more than that?

Speaker 1 (13:51):
hell, yeah, that's what we do.
We do right things too, sameway.

Speaker 2 (13:54):
Yeah, you know, you almost have to yeah way, we'd
rather be on that side of thingsand get somebody said, hey, it
stops it because at the end ofthe day it's target.
You know, targets have movableparts in them, especially bag
targets, all bag targets.
So if you look at bag targets,there's material, there's
stuffing material.
So what's this target?
Right here, that's a kinetic.

(14:15):
So what's unique about thattarget is that there are two
floating centers.

Speaker 3 (14:21):
Two floating centers.
What do you mean by floatingLike, is this floating?

Speaker 1 (14:24):
What we're saying is basically they have, like the
way you explained earlier,there's a burlap in the middle
of it and it's got layers ofmaterial around it.

Speaker 2 (14:35):
I got you, so that there's like a core kind of yeah
, it's like a core Okay alright,so that one's got two.
That's got two.
That's got two.
What would be the improvementin having two over one?
It's just more stopping power.

Speaker 3 (14:48):
I got you More stopping power and longevity,
yeah, so any bow is going to be,I got you.
So each target's rated for acompound or a crossbow.

Speaker 2 (14:56):
Dude, that target right there.
Yeah, fire a missile at it.
Oh, it's a real deal, dude.
We test everything.
Every one of our products wetest before we put it on the
market.

Speaker 3 (15:07):
Your dad's going to get pissed when people start
blowing up targets with missiles.

Speaker 1 (15:12):
Well, hey, he said blow a missile.
He didn't say like it wouldlike.
He didn't say nothing aboutexactly what the results will be
.

Speaker 3 (15:18):
Okay, yeah, yeah, okay.
That's not under our warranty.

Speaker 2 (15:24):
So that's a heavy duty, just like workhorse, right
there, that is two layer,that's two floating centers of
burlap and two material layers,or not two lap and two material
layers or not, two, threematerial layers.

Speaker 3 (15:39):
It's usually two material layers and one layer of
burlap.
That's kind of like our dbst.

Speaker 2 (15:42):
Yes, yeah, I agree, and and the thing with that is,
nobody has done that yet and I'mtrying to work on a patent for
that, but, um, we've testedeverything in our line that's
outperformed, everything we'veever shot at, and I'm not just
talking about so what makes it?
I'm talking about every brand.

Speaker 3 (15:58):
So when you design a target, what are you trying to
like?
You have a problem with thetarget.
You're trying to make somethingbetter of a target.
So I mean, what are you guyslooking for?
The ease of pulling the arrowout, the amount of penetration?
I mean, what are you lookingfor?

Speaker 2 (16:13):
I.
I think it would be good justto talk about how we test, okay,
because there's probably threedifferent things that we test.
That pretty much amounts toeverything you just said.
Okay, so when we test, we goabout 15 yards out because we
don't want to do 20.
We want to do a little bitcloser because it penetrates a
little bit harder, just to.

Speaker 1 (16:34):
Just to be safe Most people.

Speaker 3 (16:36):
Yeah, what do you?

Speaker 2 (16:36):
shoot at when you first shoot a bow 20 yards, 20
yards, 20 yards is my.
Everybody does 20 yards.
That's why we do 15.
A little bit more penetrationjust to be safe.
Remember we do thatconservative effort.
Right, you want to be saying so,we stand about 15 yards back,
we draw a circle about the sizeof a nickel.
Yeah and um, and let me go backto we.

(17:01):
We had an option to where wecould build a machine and shoot
the exact same point.
Okay, uh, peterson's, they hada machine that would shoot an
arrow in the exact same pointevery single time.
There's a reason we don't wantto do that.
I want to ask you somethingwhen was the last time you shot
the same point?
10 shots in a row?

(17:21):
Never, and be honest.

Speaker 3 (17:22):
No, never.

Speaker 2 (17:24):
Nobody, I don't care how good you were, I Robin Hood
one arrow in my lifetime,exactly, exactly so.
We don't want to do the testingthat way.
That's why we draw a circle andthat's about it's more
realistic.

Speaker 3 (17:36):
Sometimes it's a good quarter.
It's more realistic.
Yeah, it's more realistic Imean you guys probably would
never build a target good enoughif you just shot the same spot
every time.
I mean it's just common sense.

Speaker 1 (17:46):
I mean 10 times in a row.

Speaker 3 (17:48):
That's just not Very unlikely.

Speaker 2 (17:56):
It's not a realistic, it's not a realistic test,
right, right.
So we draw a circle, so if ithits the line it counts.
So you stand at 15 yards, andthen we typically use the same
setup.
If I mean, but bows do change,we don't use the same setup over
a decade.
You know, we gotta right, gottafluctuate the time, so we write
down the arrows and this is.
This is a big log that we have.
We have one guy man, he shouldbe a pro, like he works for us,
he's an assistant plant managerand he is like a sling him, huh

(18:18):
or yeah a dude, he's good, he'sdrooping.
Yeah, sub mma kind of guy yeah,yeah he's good, but uh, he'll.
He's our, basically our testerand we have a log where he'll
write down what bow he used, theFPS that he's shooting and
arrows and then how many shots.
The first category that we lookat is the PT count, and that

(18:43):
stands for poke through Okay.
So when an arrow, the pointwhere the arrow pokes through
the back of the target, we writethat number down, okay.
And then we go to what's mostimportant is the ff count.
The ff count is the fletchingfriction count and that's the

(19:04):
most important.
And it's the most importantbecause that's when people start
getting pissed off yeah, youstart defletching all your areas
.

Speaker 1 (19:11):
I mean who?

Speaker 2 (19:11):
who wants that?
Nobody wants that okay.

Speaker 3 (19:13):
So that's what you don't want to do in a target
business, right, okay you want ahigh, high FF count.
Now the.

Speaker 2 (19:20):
PT count.
It can be low, that's notimportant.
What's important is the FFcount.
It's just.
It's just cool to know the PTcount.

Speaker 3 (19:27):
To be honest, yeah, but but you want to stop the
arrow before it gets to thefletchings.

Speaker 2 (19:40):
Yeah, okay, and that's's, that's probably the
most important thing.
The second most important thingis going to be the pull, the
ease of arrow removal right,yeah, and honestly, like, if you
did a survey, it would probablybe like 55 60 percent say I
want longevity out of my targetand then the other 45 percent
want ease of arrow removal pullit out.

Speaker 3 (19:58):
So it's, it's, it's neck and neck so there's a lot
of factors going to buildingtargets.
You want one that you couldpull arrows out easy.
Then you got some that targetslast longer.
Then you got those customersyou just can't make happy, you
know.
Is it targets too hard to pull?

Speaker 1 (20:11):
that's gonna last long, they'll, they'll compare,
they'll say well, I wish histarget could pull out this easy
but also be and just can't getout all the attributes.

Speaker 3 (20:20):
It seems like problems with customer service.
People actually call youcomplaining about how hard it is
.

Speaker 2 (20:24):
Oh yeah, Really, oh, oh, absolutely, really,
absolutely.

Speaker 3 (20:29):
Oh my God, absolutely Never, once ever crossed my
mind.

Speaker 1 (20:33):
Never, I never, would have ever thought to call the
Target manufacturer, Never.
And gripe because you know myhands are sore from because I
shot 200 in the last 10 days.

Speaker 3 (20:43):
I just go get one of those rubber things and grab my
arrow and pull it out.
I never thought that was evenan option.
So let me ask you this?

Speaker 1 (20:49):
It's crazy Talking about innovation in the Target
industry.
You know there's so.
Y'all been making targets for along time.
You got different kinds, 3D,the bags.
You know there's a good varietyof targets out there now.
So when you're going into, okay, we need something new, All
right, how can we change thegame?
Are you more directing thatinto, maybe, convenience Like

(21:16):
how can we make it moreconvenient for people to where
more people would get thisbecause it's just easy?
Or are you looking for, like,what's where y'all going with
making improvements?

Speaker 2 (21:22):
it's awesome that you say convenience, because the
last new product that we cameout with was based off of
convenience and it's that target.
What are you mod pro?
Okay, okay, what makes it so?
Last year I was, I was piddlingaround with, I wanted to put a
make an easy way to put a targetface on our existing targets

(21:44):
and and switch them out and thefirst bag you come with.

Speaker 1 (21:48):
Oh, just yeah, just the image I got you yeah, so
that's the, that's the target.

Speaker 2 (21:54):
And there's a face.
If you want to scroll throughthat, there's one of the
pictures has a face on it.
Keep going right there.
So that's that's a face that weput on it.
So I was trying to get one ofthose on any target that we have
and I was thinking, all right,so maybe we have a like just a
bungee that we put up that'scustom made for this stuff.

(22:16):
And then I was talking it overwith our sales manager and uh,
he was like, oh man, let's just,let's just put velcro on the
side.
Oh yeah, it would be easy.
So that has, uh, one end ofvelcro.
And on the target itself, ithas velcro on the mod pro, like
series, which, um, it takes likeman dude, you can set it up,

(22:40):
take it off and put one, a newone on in like 10 seconds yeah,
so it kind of gives you somegames to play it does, it gives
you it gives

Speaker 1 (22:47):
you uh changes it up a little bit different scenery.

Speaker 2 (22:49):
Well, yeah, different scenery, but we have seven
different ones.
Yeah, so the first one thatcomes with the target is a
tuning and precision face and,uh, you don't happen to have a
picture of that.

Speaker 1 (23:00):
Yeah, I've seen you had to have the mod pro target,
like uh, to actually have thesefaces.

Speaker 2 (23:06):
Yes, okay, so it is because there's velcro on the
side right now you couldprobably get some industrial
velcro and put it on yourexisting target and it would
work, but it's going to have tobe that size of target.
Yeah, I got you.
That's the tuning and precisionphase.

Speaker 3 (23:20):
So how does this work ?
I can't shoot that accurate.
Why don't you say that I can'tshoot that accurate?
Yeah, I mean, I guess I could.

Speaker 1 (23:28):
But you could.
The thing is about it, though,is like they always say this,
going back to the, you know thegolden tip right here aim small,
miss small.
That's right.
It don't matter if you can hitthat bb right there, but you
ain't gonna miss the heart.

Speaker 3 (23:42):
Yeah, you might miss about a little bit well, I've
done my share of missing, trustme.
So the uh.
So you got your squares, yourcircles and your small circles,
so all right.
So what's this all about?

Speaker 2 (23:53):
yeah, so I'll just explain the whole thing.
And we got all this conceptfrom some pros.
So we basically talked to somepros and, like, what do you want
to see out of something to getyou tuned up, ready to go?
Right and they all shoot atthis cross.
And the reason it's a cross isbecause when you step back along
yardages you can kind of seethe dip and then you can bring

(24:13):
it back in.

Speaker 1 (24:14):
Are those broken by inches?
Yes, okay, so each square is aninch by inch, one inch tuning
grid.

Speaker 2 (24:19):
That's genius, yeah.
And we actually made it tan,that tan color for a purpose,
because it's the most visiblecolor in the spectrum from what
our survey took, that could bemost visible from your sight
pins, I got you.
And the reason that grid iskind of a brown color is because

(24:39):
when you step out at a distance, it disappears.
I got you, you only see it whenyou go up close to the target I
got you, so you're justshooting, so you shoot at the
crosshairs and Uh-huh.
So I mean, yeah, that's whenyou're doing your tuning setup,
I got you.
So I mean, yeah, that's whenyou're doing your tuning setup,
I got you.
But uh, we put an inch andthree quarter inch and a half

(25:00):
inch and that's all based off ofthe diameter of your sight pins
oh, some people have.

Speaker 1 (25:06):
So you're talking about?
You're talking about putting,yeah, you're talking about
covering that dot with your dotof your sight, yeah, my arrow
should cover that dot.

Speaker 2 (25:14):
That's the problem.
See, that's another thing too.
Why do we have squares and whydo we have regular circle
bullseyes?
Circle bullseyes are justtraditional people like shooting
at them.
But the reason we have thesquares is because sometimes
when you put that pin inside ofthat square and it's in a circle
, you don't see the circlebullseye anymore.

(25:34):
It disappears.
But the but square.
You see the edges, you see that.
You see the four corners rightover them so why do you have
both?

Speaker 3 (25:41):
why don't?
You just have squares, I meanjust options.

Speaker 2 (25:43):
Well, a lot of people like shooting in circles.
I got you.
I got otherwise.
We just put squares on there.
Really, squares is the mostbeneficial one.

Speaker 3 (25:50):
I got you I would say so too.
So do you.

Speaker 1 (25:53):
So that's pretty't never seen that target,
especially if there's two peopleshooting in the same bag.

Speaker 3 (25:57):
You know you always got to kind of have stuff away
from you.
What side are you going toshoot?
Circles or squares, brandon?

Speaker 1 (26:01):
See my first thought I'd go circles and the reason
being is well, I guess they'reso small yeah, I'd like to hear
this.
They're so small it's harder tofind the center of, whenever
you're just floating it, than acircle would be.
Yeah, because it's evenly inthe middle.
You know what?

Speaker 2 (26:19):
I mean.

Speaker 1 (26:20):
So I would naturally aim at the circles.

Speaker 2 (26:22):
Yeah, you ever try and put a square inside a circle
?

Speaker 3 (26:25):
Yeah, I'd probably aim for the circles too.

Speaker 1 (26:30):
But if he shoots first, I'm going for his knock.
That was planned.

Speaker 2 (26:32):
You got a lot of knocks.

Speaker 1 (26:33):
He set me up for that , did you hear?

Speaker 2 (26:35):
that yeah.

Speaker 1 (26:36):
I'm going for his knocks.
He just set me up for that one.
You must have thought that onethrough way before the podcast.
I'm an overthinker.
That's horrible.
So do y'all do any 3D shoots?
I imagine y'all have 3D targetsout there.

Speaker 2 (26:49):
We sponsor a couple of them.
That is.
Our next area that we need toimprove on is 3ds.
We have that one 3d.
That's it now.
We we've carried 3ds in thepast.
Is it just the deer, or?
Y'all looking at maybe justthat one.
Yeah, we're looking to expandit, maybe absolutely build a,

(27:10):
build a target.

Speaker 1 (27:11):
Don't fall apart like okay, so the issues I've had in
the past with like 3D- targets.

Speaker 2 (27:19):
Yeah, you're talking about 3Ds right?

Speaker 1 (27:20):
Yes, it's the joints where the legs and the bodies
meet.
What do you got?
You know it's a Well, we don'twant to say who.
Do you mind if I say it?
I mean, it doesn't matter forus, I don't even know what the
name of it is.
It.
Do you mind if I say it?
I mean, it doesn't matter forus, I don't even know what the
name of it is it's a.
Glendale.
Oh yeah, and it's a joint right.
So obviously, with the leverageof the body being heavier, you

(27:42):
know, when you have the poles onthe bottom.

Speaker 2 (27:45):
Is it a full rut?

Speaker 3 (27:47):
Yeah, it's a big one.

Speaker 1 (27:49):
Yeah, it's a big one, it's just those body inserts a
slide in the legs.
We got more duct tape Over timeyou know, they just break.

Speaker 2 (27:55):
So with that design.
I do like that.

Speaker 3 (27:59):
It has a slide on the bottom and a slide on the top.

Speaker 2 (28:01):
It has a slide, but it covers a lot more of the
target.
Yeah, so that's what createsthat stability.

Speaker 1 (28:05):
And is this part right here foam as well, the
legs.

Speaker 2 (28:09):
So the legs and all the whole body is foam.

Speaker 3 (28:13):
Is there a rod going?
Is there a rod going throughthe leg?

Speaker 2 (28:17):
No, there's not a rod going through the leg, because
my arrows hate that rod.
Well, I mean it goes to acertain point.
I mean you have to have thestakes to hold it up.

Speaker 1 (28:25):
I mean, if he's a bad shooter and he hits in the hoof
.
You deserve to lose that arrow.
I mean, yeah, you agree.
I mean, come on, I'm nothitting in the hoof.
I mean you should get punishedfor a shot like that.

Speaker 3 (28:38):
I mean I might shoot low in the heart and shoot to
the right a little bit and getthat leg right there.
It tears my arrow up.

Speaker 1 (28:45):
It does on other targets.
It doesn't work on that one Iknow, Obviously that's what we
need, because you're a legshooting forward.
We're just trying to tell themhow to build a target.
You already built a target, Iknow.
Get as gracious.

Speaker 2 (28:55):
So what's cool about that is that the actual area,
the shooting area, is highroller foam in particular.

Speaker 3 (29:02):
It looks like it's a whole part too.
It's not just a kill spot.

Speaker 2 (29:07):
The head and the rest of the body.
It's a more rigid foam, yeah,so you don't really want to
shoot into that.
I don't know, it's just denser.
But you know, what when you'retraining?
You need a little bit ofpunishment if you miss.

Speaker 1 (29:20):
That's what I think.
Snapping arrows on the post.
You're the answer.
That's how it is.

Speaker 3 (29:23):
You should put that in your box.

Speaker 1 (29:24):
That's right If you miss the kill, that's right the
whole rest of the body if itain't that square right there,
it should just be so hard tojust snap your arrows.
Yeah, breaks them, right.

Speaker 3 (29:34):
I ain't shooting that target?
No way.
Arrows nowadays are expensive.
They are man Targets areexpensive too.

Speaker 1 (29:44):
A good target anyway.
So yeah, so the 3Ds you'relooking at getting into, are
y'all doing it for thecompetitions and the big
tournaments or are y'all doingit more just because people are,
you see, like on social media,people out there enjoying, you
know, the 3D?

Speaker 2 (29:58):
shoots.
We're just, we're the largest.
I can confidently say thatwe're the largest archery target
manufacturer in the world.
I believe so.
We absolutely are, and we don'thave 3Ds.

Speaker 3 (30:09):
Yeah.

Speaker 2 (30:10):
What if we had 3Ds?
What if?
What if?

Speaker 1 (30:12):
What if that's?

Speaker 2 (30:13):
the type of things that.

Speaker 3 (30:14):
I ask that's what we're tied on, is what?
If so, it keeps me up at night.
What is it?
You're just like your daddy.
That's right.

Speaker 2 (30:20):
Yeah, that's right what does your dad think about
it?
He loves to do it, he wants todo it, but it's just difficult
right now because it's hard tokeep up with the high roller
demand right now.

Speaker 1 (30:31):
Yeah.

Speaker 2 (30:32):
And you know we're investing in some different
machinery and pouring machinesand things that we can't do.
It takes a lot to manufacture.

Speaker 3 (30:39):
To be able to handle the demand.

Speaker 2 (30:41):
It's a lot.

Speaker 3 (30:41):
It takes a lot.
It takes a lot to manufactureanything.

Speaker 2 (30:44):
And it takes a lot of cash flow for foam because
you've got to buy the chemicalsup front.
Yeah.
So it takes a little.
You have to sit on that alittle longer than what you
would bag material.

Speaker 3 (30:57):
It takes a lot of money to build stuff.

Speaker 2 (31:06):
Right what you would.
Bag material takes a lot ofmoney to build stuff, right?
You know a lot of people don'tunderstand that, right?
But yeah, so, um.
So yeah, I like the handle.
The cool that there's a reasonwe have that handle in there is
because that's actually a twofor one target.
You get a 3d target and you canslide that off.
You got the handle, you cantake it to your camp.
Oh wow, that's what thehandle's for I got, and you can
move the 3D around a lot easiertoo.

Speaker 3 (31:20):
Yeah, mine, you got to grab it.
Legs fall off, antlers fall offthe ear.
That's really genius, thoughit's already broke.

Speaker 1 (31:26):
Because, like, more than likely, if I'm going out of
state I might not take thewhole deer Right, but I might
want to slide that you know,inside out that is a pretty good
idea.
I don't have to buy a bag whenyou're out of state and you
forgot yours Right, Like wealways do.
You can just have that with youand when you're at home you
just slide it back in.
You got a 3D target.

Speaker 3 (31:43):
That is a good idea, 100%.
Don't think outside the box.
Did you come up with that idea?
I did not.

Speaker 2 (31:48):
Okay, I will not take .
I will not take.
Who came up with that foampourers?
Oh, that's a good idea it's agood idea, definitely giving
props yep, yep, yep.

Speaker 3 (32:01):
So where do you see the company going?
What do you mean?
What do you want to do?
You want to expand it into the3d stuff?
I mean dude.

Speaker 2 (32:08):
I want, I would like to expand into 3d stuff.
I would like to break some moreinternational sales.
I think that's our next bigpivot.
Um, y'all, y'all sell.
So I mean we're at a point nowwhere we're in so many different
dealers.
I mean we've been doing thissince 86, right so the name is

(32:29):
established well established.
So I mean that's our next market, the international game,
figuring all that out.
But I mean we're at a pointwhere every chain store, every
dealer has known the name,purchased the targets at one
point or another.
So the whole domestic game isjust rekindling relationships

(32:52):
that we may have lost, umgaining new stores that just
opened up.
But outside of that, I meanthere's really nothing else to
shoot for, right.

Speaker 1 (33:02):
Do you see the target industry getting maybe more
competitive, or do you thinkit's one of the deal where
everybody's in their own lane?
What's your take on?

Speaker 2 (33:12):
that I think it's definitely getting more
competitive.
I think a lot of ourcompetitors have tried to work
with the price points.
I think that they're trying toundercut a lot of the times.
I think that's one of theirammunition, just because the
brand recognition is harder tocome by.
It's an easy bullet, quickbullet.

Speaker 3 (33:35):
I mean a lot of folks nowadays just want a target and
they just pick a target.
You walk into a Bass Pro Shopor something.
There's targets everywhere.
You really don't know what tobuy.
I look at colors a lot andshapes.
I mean obviously that'simportant to you guys, yeah.
You know, because there's somany to choose from, so
obviously colors is going tograb attention, yeah.

Speaker 2 (33:55):
And that's a fine line to walk, because really
people want what's functional.
Yeah, however, we want to keepit functional, but we need to
make it appealing initially,right, so you got to blend the
two somehow, right?
So we do that a lot withdifferent brands or like

(34:16):
different SKUs, so we'll haveone SKU that's really driven
like the mod pro for thosepeople that want the
functionality.
Then we have other brands thatare people that are just getting
into bow hunting and they justneed something to shoot at.
So I mean we got to sell themright right.

Speaker 1 (34:31):
So just to get this right, you know, because some
people might not understand whatyou mean when you say we got
some brands so y'all have models.
It's basically models as theylike the yellow jackets, yeah,
that's like a whole line.
That's a whole line.
It has a bunch of differentitems and things that fall under
it.

Speaker 3 (34:45):
You know how many different brands would you say,
y'all rocking with right now uhfour four, four major lines,
four main lines, and each lineis gonna be a price point,
obviously, right yeah?

Speaker 1 (34:58):
or different objective.

Speaker 2 (34:59):
You know it's, it's really yeah yeah, I mean it
starts with probably yellowjacket, the value side, and then
it goes into, uh, the highroller series and then probably
the boa line and thentransformers.
What about moisture?

Speaker 3 (35:16):
you know I got a lot of targets that just gather up
moisture over the years.
What do you all?

Speaker 2 (35:20):
do about moisture?
Here's how we combat that.
We first have a polypropylenethat's UV protected to an extent
.
No target is UV, it's brutal.

Speaker 3 (35:32):
Yeah, I mean, it's UV rays.
I think that's what's wrongwith most 3D targets they stay
out in the sun all year and theyfall apart 100%.

Speaker 2 (35:38):
You know, if people actually actually took them in,
if they took their targets in,they would triple the life of
the target.

Speaker 3 (35:45):
And that's for all the target manufacturers, and
I'm not talking about just looks.

Speaker 2 (35:49):
I'm talking about functionality, because when the
sun does it it eats the actualproduct up Right.

Speaker 1 (35:54):
And then now the material's weaker and it just
you know, because like you leaveit, you leave a that's like a
3d target out there, like overthe course of summer yeah,
that's what.

Speaker 3 (36:01):
That's why it's brittle, that's why I'm not
talking about our target.
Let's stay out in the sun.

Speaker 1 (36:05):
So it's not their fault, it's probably my fault
well, I mean there's user errorinvolved, I'm sure absolutely,
absolutely so so like as far aslike I don't know necessarily
warranty, like, do y'all do anykind of warranty?
Because technically it's likesomething you shoot, so I don't
really know how.
What would be consideredwarranty, say for a, a Target

(36:29):
Like your 3D Target?
I mean any kind of warranty?
How do you warranty a Target?
It's kind of like a.
I wouldn't even think therewould be warranty.
Personally, I wouldn't thinkthere would be.

Speaker 2 (36:40):
It's kind of like a I wouldn't even think there would
be warranty.
Personally I wouldn't thinkthere would be.
It's kind of it's kind ofdiscretionary.
With our high end items we knowhow long that they last.
For I got you.
If you, if you buy anything ofours and it's under a year and
you're just blowing through it,you know we're probably going to
take care of you.

Speaker 3 (36:58):
We got you.

Speaker 2 (36:58):
You know, and it just depends on how many shots
you're doing, some people willbuy it and then in two months we
can take a look at the targetand they've shot 10,000 shots in
it and they want a new targetLike try and get 10,000 shots
out of any target.

Speaker 1 (37:11):
Golly 10,000 shots.

Speaker 2 (37:20):
That dude's got a crazy tricep and whatever muscle
back end it is.
There was this guy that sent ina picture.
Super cool, I wish I had it,but he showed a supreme range
and he's shooting traditionalKeep that in mind, that's lower
FPS, but he had.
He showed the first picture.
He's like hey, I just thoughtyou guys should know, I actually
keep record of every singleshot and he's at like 30,000 and
I was like, dude, that'sawesome, keep 30,000, keep

(37:43):
letting us know.
The dude got up to like 80,000and then we sent him a new
target.

Speaker 1 (37:48):
I was like, dude, that's, that's I couldn't even
imagine what a target looks likeif it's been shot how did he
keep up with records?

Speaker 3 (37:55):
Was that a dang crappie counter or something?
He actually had we told him I'mserious man, how do you do that
?
I mean, who would think?

Speaker 2 (38:02):
of doing that.
He had an.

Speaker 3 (38:03):
Excel spreadsheet and for what reason.
He was retired, that guy isspecial.

Speaker 1 (38:08):
He's legit, though he was retired.
And legit he's legit, I meanhe's shooting 80,000 times.
He's pretty serious.

Speaker 3 (38:25):
I mean that out if he if that's what he wakes up and
worries about he's rambo status.

Speaker 2 (38:26):
With that, you know what I'm saying I mean, who
wakes up, thinks about this,let's build an excel spreadsheet
on how many times I shoot thistarget.

Speaker 3 (38:28):
That's cool, though you know what that's dude
special it's.

Speaker 2 (38:29):
It's awesome though it's like.
It's like shooting a bow andthis is why I think the archery
industry soared during covid isbecause it's an isolation sport.
It's meditativeitative, Dude,it's just you and that target
and you can't think aboutanything else.
You're going to make a bad shot.
So you got to focus in on thatbullseye and that bullseye alone
.
When you fire those shots, Imean you got to be in a
meditative, like trance state.

(38:51):
It's really relaxing in a way.

Speaker 3 (38:53):
Yeah, absolutely it is.

Speaker 1 (38:55):
It's pretty cool so do you shoot compound bow or?

Speaker 2 (38:57):
recurve.
Yeah, I do compound.
I haven't really dabbled intraditional stuff.

Speaker 1 (39:02):
At what point do you see yourself ever dabbling in
traditional stuff?
Maybe when I get older, maybeafter you complete?

Speaker 2 (39:07):
your own Compound is still cool, man.
I'm trying to be 24, you know.

Speaker 3 (39:12):
Well, well, I promise you, I don't shoot.
No recurve.

Speaker 1 (39:15):
I don't either.
I've tried.

Speaker 2 (39:20):
I realized real quick I was not ready.

Speaker 1 (39:21):
No, yeah, that's like more difficult thing for sure,
because, like you, have to bementally tough enough to go
through the dog days of gettinggood enough to be even go
hunting in first place and thenbeing well it's a whole new
level of killing animals anddoing what you enjoy doing.

Speaker 3 (39:36):
I mean, you normally kill a lot of.
You know, you've killed a lotof stuff.
You've right conquered a lot ofgoals, I guess, hunting,
whether it's a 140s or 150s,160s, and you get bored, you're
ready to challenge yourself.
I'm just not to that point inmy life just rekindle the fire
with something new.
No, you're not gonna catch megoing out there with a spear or
a recurve.
Yet I'm not there, yet you guys, guys, ever watch Joel Turner.

Speaker 2 (40:00):
No, I've shot IQ.

Speaker 1 (40:02):
That dude's a beast.
What does he do?

Speaker 2 (40:04):
I mean he'll teach you how to shoot a bow.
Really yeah he'll teach you howto shoot a bow especially
traditional style bows.

Speaker 1 (40:12):
I mean, I like this stuff.

Speaker 2 (40:14):
I'm just not ready.
Well, his son Bodie Turner, Imean, he won Vegas twice, the
NFA issue, so you're into thisstuff, so you shoot all, all,
his whole life's bows, oh youknow what I mean.

Speaker 1 (40:26):
Targets, you know.

Speaker 3 (40:27):
You like boats, don't you B-Sky?

Speaker 1 (40:29):
Well, I mean, I know, I tell you I would generally,
who won the closest speed race?
Oh man, it depends on which onewe're talking about.
We talk about yesterday, it was, it was, we got the whole.
Today, we got the whole.
He's just worried about whathe's doing, right?
You know, boats is the same,but it's different.
You know, yeah, yeah you gotyour circles and your circles
that connect to your circles.

Speaker 3 (40:48):
Yeah, we got and stuff.
Yeah, we got fast boats andslow boats.
I mean we got this kind of samething.

Speaker 1 (40:53):
You know we got different.
You know you call them brands,we call them models uh, we got
heavy-duty models, we gotlight-duty models.
Light-priced models Same stuff.

Speaker 3 (41:02):
Yeah.

Speaker 1 (41:03):
And, like you said, I don't know if it's just because
of maybe just the way theeconomy is, you know, inflation
and whatnot, the price pointstuff, the cheaper stuff, just
really soared the last you knowcouple years, just because you
know.

Speaker 3 (41:18):
Especially last year.
People are hurting for money.
They're hurting for money, orworse than they have been,
especially this year.
We sold a lot of inexpensivemodels because of interest rates
and stuff you know.

Speaker 1 (41:28):
So did y'all see something very similar to that?

Speaker 2 (41:30):
Maybe we have we have a theory that targets is kind
of inflation proof to an extent.

Speaker 1 (41:36):
I can see that.

Speaker 2 (41:37):
You think about it.
You got to practice because yougot to get the meat on the
table.
So everybody's like what do youdo in a pandemic?
You're like we got to starthunting because it's free.

Speaker 3 (41:46):
Yeah.

Speaker 2 (41:47):
You know I don't want to go to the grocery store and
buy some beef when I can just gooutside and shoot deer.

Speaker 3 (41:55):
That's a good point what's up with toilet?

Speaker 1 (41:57):
paper, pat.
People are always going to buyit.

Speaker 2 (41:58):
You, can get leaves outside.
I don't know, man, that's aluxury item to me.

Speaker 1 (42:02):
Y'all remember when all the toilet paper went out.
What was up with that?
Why were people doing that?
I don't know.

Speaker 2 (42:07):
They do it every time they think something's going to
happen.

Speaker 1 (42:09):
Like that's the last thing I'm thinking about.

Speaker 2 (42:14):
Well, I guess they just don't want to.

Speaker 1 (42:15):
Yeah, you see people buy milk.
I'm like milk don't last notime.
Every time I check that stuff'sgone Expired.

Speaker 3 (42:21):
I don't know why people do that Milk, bread and
toilet paper.

Speaker 1 (42:24):
I mean, how many people honestly get through
their gallon of milk that theybuy before it expires?

Speaker 3 (42:30):
Targets are similar to that.
Everybody needs targets toshoot their bows.
You know.
Absolutely right, makes sense.
You know, nobody needs a boat.
No, I gotta start practicinghere pretty soon because I got
so you got a bow hunt coming upin uh, for the mule deer hunt.

Speaker 1 (42:45):
You know, I think I need to be good up to probably
80 yards or so, 60 or 70 yards,80.
But let me tell you something.
You know I'm not, I'm not bad,I'm not wrong.
I would say I'm, I'm, I betyou're.

Speaker 2 (42:57):
Do you get a dial size?
Yeah, I do so.

Speaker 1 (43:00):
I got the two stationary pins.
I got those on 20 and 30, andthen from 40 is where I keep the
dial on and I just go fromthere.

Speaker 3 (43:13):
I don't shoot nothing over I don't shoot nothing over
40 yards.
You guys build a target forlong range like an oversized
target.
Oh yeah, all right, that's whatI need.

Speaker 2 (43:22):
I need that for like the 20 yard.
Yeah, there's one that's that's35 inches, oh wow.
But there's a bigger one that'sthe feet of one.

Speaker 3 (43:27):
It's a big circle so yeah, that's 49 inches.
All right, so you shoot throughthe hole.
52, that the that's the plug.

Speaker 2 (43:36):
Oh yeah, you can use a high roller, use any small
high roller, and that can beyour plug.

Speaker 1 (43:41):
And some of the high rollers are square and some of
them are rounded.

Speaker 2 (43:44):
The rounded will fit, it's just not flush.
Yeah, so right, it's, it's fine, it works, but people want
square.

Speaker 1 (43:53):
I mean, you want to match, you want it to look right
, you want it to look good,because if you got that set up,
more than likely your buddiesare coming over.
Y'all are stretching it out,you're going to be betting money
, so you want that thing flushedup?

Speaker 3 (44:06):
Yeah, yeah, I think we should get one of these and
have a little computationalvideo.

Speaker 1 (44:11):
I think so too, for one.
I need one of those because Idon't want to lose three arrows
trying to figure out where my70's at.

Speaker 3 (44:16):
I think we should stretch it out to 100, 150 150?
Why not?
That's a big enough target,right you?

Speaker 2 (44:23):
might need the feet of one for that.
He needs about four of those,unless you can y'all got.

Speaker 1 (44:27):
Hey, do you got any of those where the notch out is
actually in the bottom leftcorner, so that we can just take
four of them?
Make it super huge for when westretch out to 150?
You know what I'm talking about.
I mean, we could figuresomething out Like a big wall,
the giant wall, the mega wall.

Speaker 2 (44:41):
Well, technically, you could just stack those right
next to each other.

Speaker 3 (44:43):
Yeah that'd work.
That's pretty cool.
I ain't never seen that before,that's true.

Speaker 2 (44:47):
Yeah, it's in 35 inches and 24 inches.

Speaker 3 (44:49):
And all that is is foam glued together.

Speaker 2 (44:55):
Yeah, it's kind of layered there.
Those are completely fusedwalls and it's rated for how
fast.
Which what?
The high roller or thesidewalls, sidewalls, the
sidewalls, uh, I mean it can bewhen you shoot two something
high, 200s, okay, probably, Imean it'll stop it.

Speaker 1 (45:15):
Yeah, that's good.

Speaker 2 (45:16):
And I could be.
I could be wrong on that morethan likely.

Speaker 1 (45:18):
You're shooting a distance you're not.
You know you're losing a lot ofvelocity.

Speaker 3 (45:21):
It's not going to drive it in there anyway, right,
yeah?

Speaker 2 (45:24):
And it may be 350.

Speaker 1 (45:26):
You know, I've seen those on videos of being like
kind of like backstop type deals.
And I didn't know that, Ididn't know you could slide a
cube in there.

Speaker 2 (45:34):
Yeah.
Yeah, it's pretty sweet.
I have like two of those highrollers.

Speaker 1 (45:38):
I have the rounded ones, though Mine are yeah Cause
I like to actually throw themout there.

Speaker 2 (45:43):
So if you, if you want the squared one, you just
have to call in for it.

Speaker 3 (45:47):
I got you.

Speaker 2 (45:50):
Or buy one, a center punch, but you're not going to
do that.
You can actually just buy the,the shell.

Speaker 3 (45:55):
So you guys, so you guys do you guys pour that, you
pour the center.

Speaker 2 (45:59):
Yes.

Speaker 3 (45:59):
Okay.

Speaker 2 (46:00):
So you have machines to do all that.
Yes, I got you.
So you guys got a pretty bigoperation.
We have a little over 200,000square foot Wow.

Speaker 3 (46:09):
That's a nice place.

Speaker 2 (46:10):
Yeah, and they're scattered amongst four or five
locations.

Speaker 1 (46:15):
Y'all do everything in-house there, like the actual
pouring and all that.
Yes, the molding and stuff, yes, I got you.

Speaker 2 (46:22):
Yeah, how many employees you guys got?
We fluctuate anywhere between60 to 110.
Wow, yeah, that's about oursize.

Speaker 1 (46:28):
That's exactly how it is.
Yeah, Up and down, up and down.
Yeah, my hunting season,everybody wants to go.

Speaker 3 (46:36):
When's y'all's slow season?
When's y'all's slow?

Speaker 2 (46:39):
season, I would say January to June, but inside of
that there are peaks, turkeyseason being one, oh yeah.
So there's a little peak there,and then outside of that is
probably the slow season, but itreally picks up in June.
Because, that's when peoplestart practicing and it gets hot

(47:01):
and it's time to shoot.
Yeah.

Speaker 1 (47:04):
Get ready for the season.
I know, man, that's a brutalearly bow season.

Speaker 2 (47:06):
Now, sal, you need three good months to be fully
confident.
I believe, yeah, but it's bestto do it how?

Speaker 3 (47:13):
many guys do you to practice, practice, you know,
three months up to it.
I mean.

Speaker 2 (47:17):
Maybe, maybe eight to 10% of bow hunters, yeah.

Speaker 1 (47:22):
How many, how many, how many people, you know?
They just roll up and theyshoot like two arrows and
they're like I'm fouled A lot.

Speaker 3 (47:30):
I'm one of them.
I'd be like oh shit, fire.
It's a.
I think bow season starts inthe morning.
Hey, where's my bow at?

Speaker 1 (47:38):
You either thoroughly enjoy shooting your bow and you
go competitions.
You shoot all the time you knowjust to relax, or you shoot
that thing once or twice beforeyou go.
Yeah, there's like hardly nomedian.

Speaker 3 (47:50):
But I still believe to this day a bow hunter can
make a shot most of the timeover a gun hunter, because the
bow hunting is so routine.
It's the same thing anchor,pull point, anchor point, pull
point, anchor point and thinkabout how many shots memory well
, the only problem with that ismovement in the animal.

Speaker 2 (48:10):
Yeah, yeah, they can't react to a bullet, but
they can react to an arrowthat's right, depending on your
distance nowadays.

Speaker 1 (48:15):
Yeah, yeah, you're right.
I've seen a video that helpedme a lot the other day.
It was a short and I can'tremember who it was, but it was
explaining, you know, like, forexample, deer, you know ducking
your arrow and if their head isup it's super hard for them to
actually duck it because theyhave to use the gravity to drop.
But if their head's down, youknow they throw their head up to

(48:39):
hunker and kind of push ontheir back legs.
That's how they're able to dropso fast is because they sling
their head up and actually givesit some.
Where did you see that growingdeer?

Speaker 2 (48:50):
I don't remember what video it was dude, do you see a
video like that best?
Yeah, I've seen tons of videoslike that, but the best, uh,
illustrations that I found thatpeople try to explain all that
type of stuff.
Right, growing deer yeah, checkthem out, they're.
They're pretty cool.
Grant, uh, we work with him andhe does excellent
demonstrations of all that stuffthat like the science behind

(49:11):
deer ducking arrows and whatyardage and what angles and all
that there's tons to likereading the body language of the
deer too.

Speaker 1 (49:18):
Like if you're fixing a shoe to dough and she's you
know she, you can tell that she,like she's checking stuff
around.
She's kind of alert, she knows,she thinks something's there,
but she's not pinned you down ornothing Doesn't smell you,
nothing, man, she gets you.
Yeah, every time they get upand out of the way.

Speaker 3 (49:36):
So I've done my share of missing.
I promise you, when it comes toshooting deer, it's a learning
curve.
I missed like 12 times the onetime I first started, before you
killed your first deer with abow, I think so.
I just wasn't picking a spot.
You know, I was young, I wasprobably 18, 16, 17, something
like that and I just missed,missed, missed, missed.

Speaker 2 (49:55):
I think dad has a similar story.

Speaker 3 (49:57):
Yeah, and I just kept missing, missing, missing,
because I just wasn't picking aspot.
You know, I was just shooting.
You see a deer and you justshoot at it and you miss.

Speaker 1 (50:04):
Well, you got to fight that little voice in your
head that says oh, it's justsomewhere in there, yeah.
That little like just squeezeit.

Speaker 3 (50:20):
Somewhere in there, just squeeze it.
You know that little voice, him.
Yeah, you into you.
Way off dude, you missing.
Yeah, hey, I think we should uhteam up and do some marketing
together.
I mean, we love the boat, youguys build targets and do you
guys fish duck hunting?
What do y'all do?
Yeah, we, I mean, we do, I doall that.
Yeah, we do it all.
Well, this is a goodcombination, yeah, man uh, daddy
, he did a.

Speaker 2 (50:34):
Jimmy houston actually designed a lake for him
on his property and he's he'sgot lunkers in there, man.

Speaker 3 (50:44):
Oh my gosh, what size boat do you guys like?
That's all you had to say.
We could have skipped thepodcast.
Lunkers we're talking aboutlunkers.
We all about catching big fish.
What kind of fish you got inthere?
It's just largemouth,largemouth.
What size.
I think you got some brim inthere.
It's just, uh, largemouth,largemouth.
What size.
I think you got some brim inthere.
Really, you're getting 10 poundplus fish.
You said lunkers.

Speaker 2 (51:03):
well, I know, maybe not quite I mean you know, I
mean they're

Speaker 3 (51:06):
10 pounders there's there's a.
There's probably a few in thereall right, we'll sign us up
where we sign up at we're goodwell, we'll sign whatever
liability we swing, you know,whatever we I'm sure you'll have
some boat boat agreements inthere.

Speaker 1 (51:19):
Oh yeah, absolutely oh yeah, we'll give you a tour
before you leave.
Yeah, yeah, for sure.
Now we're ate up with fishing.
Uh, whenever, wheneverspringtime comes, and then we're
not hunting, man, we're fishing.
We're hunting or fishing, yeah,a year around.
Yeah, I mean, whatever's inseason we're going after.

Speaker 2 (51:36):
That's right you guys , you guys ever go to louisiana
oh yeah yeah, go to bayou.

Speaker 1 (51:40):
Oh yeah we uh, we went out.
We actually went alligatorhunting this year with uh, jay
paul and his father, uh, fromswamp people, and we killed 12
gators and uh, that was anexperience.
Yeah, no, I bet it's.
They stink really they stink alot, but I didn't realize
alligators stunk so bad.

Speaker 3 (51:58):
I was gagging the whole time in the boat.

Speaker 2 (52:02):
It was horrible, they were butchering it.
No, no.

Speaker 3 (52:06):
Alligators threw up in the boat man.
They threw up in the boat.

Speaker 1 (52:09):
I didn't know that.
So the bait isn't just chicken.
They take the chicken and theyage it for a certain amount of
time, get it real stinking Right, and then, when you catch these
alligators, when you kill them.

Speaker 2 (52:22):
Oh, so it's not really the alligators, it's what
they eat.

Speaker 1 (52:24):
Yes, they release what's in their stomach.

Speaker 2 (52:28):
They throw it in the boat?

Speaker 3 (52:29):
Yeah, I told these guys I don't know who's going to
clean this boat.
It's not going to be me.

Speaker 1 (52:47):
But whoever cleans this boat I think was just going
to throw it away or something.
It was so bad, they just so bad.
Yeah, I would kill to havetheir digestive enzymes.
They just eat anything.
Well, what I learned was theydon't actually eat them there.
The people that do that likeall the time don't actually eat
the gators, and the reason beingis they call them the uh
buzzard of the water yeah, thatmakes sense I always thought it
was good like eating alligatortail, even alligator tail.
you know, that's what I thoughtit was.

Speaker 3 (53:03):
And y'all said we're going to take an alligator tail
home, and so well, we don't eatthem.
I said, well, if y'all don'teat them, I'm not eating them.

Speaker 2 (53:10):
Yeah, because y'all know a lot more about it than we
do.

Speaker 3 (53:14):
Yeah, they're not eating, I guess because they
catch so many alligators.
They just don't want to eatthem maybe.

Speaker 2 (53:20):
I don't know, but y'all have had gator, I mean
we've had gator in restaurantsand stuff.

Speaker 3 (53:23):
I thought it was great.
I liked it.
I thought it was great.

Speaker 2 (53:26):
You got to cook it, right.

Speaker 1 (53:27):
But now, we're relating a smell, a stank.
We're relating a stank to themeat.
You know what I'm saying.
Does this thing stink.

Speaker 3 (53:35):
I couldn't burn it off my hands.
No, got on my hands.
I couldn't burn it.
I got bleach and everything onmy hands.
I smelled it for days.

Speaker 1 (53:42):
That's pretty bad it was bad yeah, you need that oil
soap oh yeah, like the orangebottle, the mechanic yeah, the
orange bottle that got the gridin it.

Speaker 2 (53:51):
Yeah that's the only thing that'll take away fish
smell oh man, you know it's justbad stuff.

Speaker 3 (53:55):
man, I don't like that stuff.

Speaker 1 (53:57):
But yeah Well man it was awesome.
We're ate up with it.
Next thing I got coming up isgoing to be the mule deer hunt,
and I got to get ready for that,so it's actually a month away.
Yeah, you need to take a targetout there with you.
All right, what I'll do is I'llstart practicing, you know,
getting the shots ready.

Speaker 3 (54:16):
You start.

Speaker 1 (54:17):
We hate k because we got some hiking to do I thought
he was like 24, 25 years old youwear it well.
You wear it well yeah,appreciate it, man, yeah well,
what do you say?

Speaker 3 (54:26):
39 or 36?
Gosh dang man, you look good.
Hey, all buffed up and crying.
I appreciate that you'repulling all the arrows out man.
Yeah, yeah, you're only like.
I'm 45.
I look like a damn old mancompared to you.
What the hell's going on?

Speaker 2 (54:42):
What are you eating?
What are you eating?
I eat a lot of protein.

Speaker 1 (54:46):
Protein no sugar.

Speaker 2 (54:48):
Gator meat, gator meat, gator meat, that'll really
do it.

Speaker 3 (54:51):
I mean that shit, yeah, yeah, for sure.
So you just what protein?
Are you just what protein?
Are you the guy that countsyour?

Speaker 2 (54:57):
chips and stuff.
I mean, you got to go to thegym.

Speaker 3 (54:59):
You can't avoid that.
You go to the gym every day.
I go to the gym about five, sixdays a week.
Gosh almighty, where does drivecome from?
I mean, what in your brain says, hey, this is a fun time.

Speaker 2 (55:08):
Energy.
He's addicted to it.
Is it energy, energy?
The second I turned and youmade a change right there.

Speaker 3 (55:17):
Something snapped in your brain.
I got to get myself in shapehere.

Speaker 2 (55:20):
No, that's when I knew I needed to get in shape.
I got in shape at that point.
I probably got in shape thisyear.

Speaker 3 (55:26):
So you just started pumping iron this year.

Speaker 2 (55:28):
No, it's been a grind .

Speaker 3 (55:31):
March.
Oh wow, you are dedicated to it.
So now are you addicted to it.

Speaker 2 (55:36):
Now it feels good, yeah, you crave it.

Speaker 3 (55:38):
Oh my Now are you addicted to it?
Now it feels good.

Speaker 2 (55:40):
Yeah, you crave it.
Oh my gosh.

Speaker 1 (55:40):
It's energy, it's all made up.
No, it is not made up.

Speaker 2 (55:42):
This is made up when I used to have a bunch of
weights.

Speaker 1 (55:43):
It was the same thing .
Your body's going to make theenergy that it knows you need,
right?
So if you're just riding aroundthe truck or doing whatever
you're doing, so you wake upearly in the morning and, yeah,
I'm pretty dedicated amazingwork

Speaker 3 (55:58):
I'm pretty dedicated well should, I had that drive in
diet.

Speaker 2 (56:03):
Diet is equally as important.

Speaker 3 (56:05):
That's horrible though you know you need to talk
to our cameraman, our cameraman, david he's.

Speaker 1 (56:10):
I'm trying to motivate him to go to the gym he
wants to, but he just you knowhe needs to go to the gym yeah,
yeah, say, look here he lookslike he's 24 and he's almost 40
the same age we are.

Speaker 3 (56:22):
We look like shit compared to him, I mean y'all
just wait.

Speaker 1 (56:25):
Y'all just wait till Friday.
I'll be like, yeah, I'm ready.
You know I'm gonna be so beatdown.
I'm gonna take a picture of you, my eye bags.
I'm watching things.
They're growing by the hour.
What are you?

Speaker 3 (56:39):
taking a picture for I show people like guess how old
this guy is.
I'd probably win money on this.
You know what?

Speaker 1 (56:48):
They're going to say ah, he's 24.

Speaker 3 (56:50):
That's what he's going to say Actually he looks
younger than you, b Scott.

Speaker 1 (56:53):
It's a hard life, dude.
It's a hard life, see, he gotto, he got you know, he got he
on his end.
He got to do targets.
You know what I mean.
Well, what'd you get to do?
Build boats, work with you allthe time.

Speaker 2 (57:05):
Yeah, you gotta wake up at one, go drive anywhere to
go duck hunt yeah yeah, I knowit man, it's tough, I hear you.

Speaker 1 (57:11):
I hear you, man, we appreciate you coming oh, we had
a good time, man, it's awesometo learn about the uh, the
beginning of how it all began.
I think, think it's cool thatyour father started.

Speaker 3 (57:21):
I wanted to go meet your dad.
I wanted to meet your dad.
I mean, that'd be cool, he's acharacter man.

Speaker 1 (57:25):
I do too, especially because we kind of got the same
ordeal going on here.

Speaker 3 (57:29):
You think you can arrange that for us to come up
and tour the plant and meet yourdad and meet you and your
family?

Speaker 2 (57:35):
Yeah, that'd be cool because seems like I mean, it
seems like it'd be a fun time.

Speaker 1 (57:42):
yeah, I'd do that throw some steaks on a bottle of
bourbon, that'd be cool.
So okay, so okay that youdefinitely next time we have the
podcast is off the clock, offthe clock, all right yeah the
next one's gonna be theuncensored, unedited version.
Oh yeah, and we'll even havesome.
I'll bring some gator in here.
Get real wild.
Hey, real crazy here, I'm in.

Speaker 2 (57:59):
You bring some gator in here, get real wild.
Hey, get real crazy.
In here, I'm in.
You bring the gator man youwant alive or dead, both.

Speaker 3 (58:06):
Well, we know the people that get it anyway.

Speaker 1 (58:07):
That's right.
Well, man, we appreciate it.
It was awesome and I'm lookingforward to.
I'm looking forward to workingwith you further in the future.

Speaker 3 (58:25):
You know, I think that future, you know, I think
it'd be cool.
I'd like to hear the rest ofthe story, absolutely more to it
.
There's definitely more.
It's always, man, you talktargets, we all afternoon.
Yeah, that's the same way withus, with boats, man, it just
never stops.
You know, to us it's exciting,everybody else is boring.
Yeah, you know that's exactlyright yeah, 100 100.

Speaker 1 (58:34):
Well, guys, I think that's gonna wrap things up.
Make sure you leave a like,subscribe, hit the bell for
notifications and we'll see youon the next one.

All Episodes

TANNER MORRELL - MORRELL TARGETS | Ep052 | Off The Clock with B Scott

Episode Transcript

Popular Podcasts

United States of Kennedy

Stuff You Should Know

Dateline NBC

.css-15opob5{left:0;position:absolute;top:0.8rem;} All Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}TANNER MORRELL - MORRELL TARGETS | Ep052 | Off The Clock with B Scott