Disability Marketing with Martyn Sibley

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It's another international episode of OTC! One of the things that I love about doing my podcast is interviewing people from all over the world. There are amazing people outside the US who are making their mark in the disability world. One man in particular is Martyn Sibley. 

Martyn works at the intersection of business, technology and leadership to drive change for a fully inclusive world. Starting one of the first lived experience blogs in 2009, he's created high quality content, built online communities and started multiple businesses.

Growing up with a physical disability, he's faced many personal challenges, and successfully chased down many dreams! From working in London, to driving a car with his hands, scuba diving, and being married to his soul mate. His mantra is 'Everything is possible'!

After gaining a degree in economics and a master's in marketing, Martyn started his career at a charity for disability rights. Following his love of blogging and social media, he quickly became a disabled influencer (voted regularly in the UK's disability power 100 list), plus working in media and tourism for social change.

He's a published author (Everything is Possible - travel memoir), an international speaker, media spokesperson, appeared in the LinkedIn TV advert in 2021, and has published many blogs, vlogs and podcasts. In particular he livestreamed 'The Daily Sib' for 4 straight months in the first months of the pandemic, interviewing a wide range of disabled people and disability ally's.

Disability Horizons was the first disability magazine to utilise online content and social media. Created alongside his friend Srin Madipalli, its given a voice to disabled people like never before. For 12 amazing years it published educational and entertaining information by disabled people, for disabled people.

Accomable, also co founded with Srin, disrupted the accessible accommodation industry and was acquired by Airbnb in 2017.

Most recently in partnership with the Goat agency (global leaders in influencer marketing) Martyn started the already award winning Purple Goat agency. In just three years they're working with multinational companies and the best disabled content creators. Giving representation to disabled people in advertising like never before.

You can find Martyn at @martynsibley, https://www.purplegoatagency.com/

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