Join us for a conversation with Matt Bilodeau, the Chief Strategy Officer of The Tournament, renowned for orchestrating the exhilarating TST (The Soccer Tournament) and TBT (The Basketball Tournament), each featuring a $1 Million prize for the winning team.
Since leaving his 10+ career at Reebok and joining The Tournament in late 2023, Matt has been instrumental in driving forward the ambitious vision for TST, drawing on his extensive background in sports marketing. He revealed the strategic thinking behind launching TST, including how they navigated the challenges of attracting the first teams to managing unexpected hurdles with composure.
Matt passionately discusses the importance of gender equality in sports, highlighting The Tournament's commitment to equal prize money for the women's competitions—a pioneering move that not only bolstered the brand but also set a new standard in the industry. With the women's devision set to double in size this summer, Matt shared his excitement and future aspirations for TST, envisioning its significant role in the expanding landscape of U.S. Soccer and beyond.
If you're a fan of TST, sports business in general or simply enjoy listening to a true behind the scenes of launching a successful sports event, this conversation with Matt is one you will not want to miss.
Now Live on Youtube, Spotify, Apple and everywhere else.
#OffThePitch • #SoccerBusinessPodcast
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