In this episode, we're joined by John Guagliano, the Chief Marketing Officer of MLS club Minnesota United FC. John shared his fascinating journey through professional sports, which spans across major sports leagues including the MLS, NBA, MLB, and NHL, detailing the path from his humble beginnings to now being at the helm of the marketing department for Minnesota United FC.
John dove into his early love for sports, particularly soccer, and how it shaped his career aspirations. He reminisced about his unique start in sports in the NBA with the Charlotte Hornets, starting as a Mascot Coordinator (yes, that's a job!) later returning to spearhead the game-day energy and fan engagement, crafting memorable experiences that went beyond just watching a game.
Transitioning to soccer, John discussed his move to Minnesota United prior to their MLS debut in 2017, highlighting the challenges and triumphs of joining a new club transitioning to America's premier soccer league. He reflected on the strategic marketing shifts necessitated by the move from a large college stadium to the more intimate, soccer-specific environment of their new home in 2019, and how he drew inspiration from other clubs globally to create a unique fan culture.
John opened up about his most recent rewarding project - recently working with the Make a Wish Foundation to fulfill a child's dream of scoring a goal in front of his great grandparents at Allianz Field. He shared the profound impact of integrating community service into the club's identity and how these efforts resonate deeply with fans and staff alike.
Finally, John touched on the broader trends in sports marketing and soccer's growing place in American culture, offering insights into how MLS clubs like Minnesota United are not just competing on the pitch but in the hearts of their communities.
Whether you're a sports fanatic looking to get a peek into the brain of one of the soccer industry's sharpest marketing minds, or simply enjoy stories showcasing how hard work and determination is always the recipe for success, you're going to want to listen to this one.
Now Live on Youtube, Spotify, Apple and everywhere else.
#OffThePitch • #SoccerBusinessPodcast
----------------------------------------------------
Subscribe on YouTube:
https://www.youtube.com/@PodcastOffthePitch/
Follow Off the Pitch on Instagram:
https://www.instagram.com/podcastoffthepitch/
Follow Off the Pitch on TikTok:
http://www.tiktok.com/@podcastoffthepitch
Follow John Guagliano on LinkedIn:
https://www.linkedin.com/in/johnguagliano/
Follow Matt Cunningham on social:
https://www.linkedin.com/in/mattcghm/
Follow David Kinnear on social:
https://www.linkedin.com/in/david-kinnear-b48857195/
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.