In this episode, we're joined by the visionary Commissioner of the Major Arena Soccer League (MASL), Keith Tozer. Keith shared his extensive journey and deep passion for the sport, offering insights into his career and what draws him to the fast-paced nature of indoor soccer.
Keith explained the unique appeal of indoor soccer, addressing common misconceptions about the MASL and highlighting to excitement and strategic depth that the game offers. He dove into the league's approach to corporate partnerships, articulating the strengths and value points that make MASL an attractive platform for businesses looking to engage with vibrant, sports-loving audiences.
With a recent merger set to reshape the landscape of indoor soccer, Keith outlined his visionary plans for the future of the MASL and discussed the necessary steps to enhance the league's popularity and ensure it captures a broader fan base, emphasizing the importance of strategic marketing and attracting influential new owners o the league.
Keith also gave us a behind-the scenes look at the league's annual combine (which is taking place in October!), explaining how this key event fits in to the MASL's broader operations and its role in nurturing new talent and maintaining high competition standards.
If you're a fan of the indoor soccer scene, Keith's name is one you will recognize and know that this is an episode you are not going to want to miss. And, if you aren't a fan or don't know much about this side of the sport, we are confident you'll want to tune in and learn about why this is something you should be paying more attention to as the game continues to grow here int he United States.
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#OffThePitch • #SoccerBusinessPodcast
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