Rak Rewind: How to Build High-Trust Organizations with Joel Peterson

What does it take to build high-trust organizations and cultures through your leadership? The former chairman of JetBlue Airways and professor at Stanford’s Graduate School of Business, Joel C. Peterson tells us that the high trust leader is one who can be influenced. In this look back at season one, Off the Rak features an insightful discussion about being at a critical juncture of trust in our professional lives, in our public and private institutions, and in our politics — and how to overcome it.

About the Guest

Joel Peterson is the former chairman of JetBlue Airways and the founding partner of Peterson Partners, a Salt Lake City-based investment management firm.

Joel has a long history of successful growth capital investments in a variety of industries. He currently teaches Entrepreneurial Management at Stanford’s Graduate School of Business, is the Chairman of the Board of Overseers at the Hoover Institution at Stanford as well as the Chairman of the Board at JetBlue Airways, and serves as a Director of Franklin Covey. He served formerly as Managing Partner of Trammell Crow Company. He holds an MBA from Harvard Business School. Joel is the author of The 10 Laws of Trust: Building the Bonds that Make a Business Great.

Links in this Episode

Joel Peterson’s Twitter

Joel Peterson’s LinkedIn

Learn more about Off the Rak and watch past episodes at waltrakowich.com/offtherak

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