ON AI: The Art of Innovation: Blending Creativity with Strategy in the AI Age

Episode Summary:
In this thought-provoking episode, Beth interviews Baroosh, a creative director with a rich background in media planning and conceptual storytelling. We explore the need to evaluate current structures and processes to adapt the the impact of artificial intelligence from both the talent and tool based systems. 

• The dual perspectives in organizations on AI: enhancing efficiency vs. nurturing human capital.
• Strategies for fostering a workforce that's adaptable and innovative in the face of technological advances.

The conversation examines the complexities and ethical considerations of integrating Artificial Intelligence into creative industries. Drawing from her experiences transitioning from ad agencies to production houses, Baroosh explores the transformative impact of AI on traditional roles, emphasizing the shift towards hybrid, multi-disciplinary positions requiring a larger perspective 

Key Takeaways:

1. The Evolution of Creative Roles:
   • The transition from specialization to larger domain knowledge that underscores a broader industry trend where creative roles are increasingly overlapping with technical and strategic business functions.
2. AI in the Workplace:
   • The integration of AI in creative workflows is both a technological and cultural shift within organizations. Baroosh breaks down the dual perspectives that emerge: one focusing on operational efficiency and profit, and another concerned with employee adaptation and the ethical use of technology.
3. Navigating Business and Creative Needs:
   • A significant challenge in today’s creative landscape is balancing the need to produce engaging content with business operations. Baruch stresses the importance of maintaining a focus on both creative output and the business mechanics that support it, particularly in a freelance

Whether you're a freelancer, agency veteran, or a creative enthusiast intrigued by the intersection of technology and art, this episode offers valuable insights into maintaining your creative integrity while navigating the ever-evolving business demands.

About Baroosh:
Creative Director Baroosh, leverages her creative expertise and agency experience to  advise organizations on how to set up structures that support both the needs of the business and creator.

Baroosh recommended reading: 

• Viral Justice by Ruha Benjamin 
• Slow Cancellation of the Future by Mark Fisher

Hosted by Beth Lahr York
www.bethonai.com
www.bethlahryork.com