On Brand with Donny Deutsch

On Brand with Donny Deutsch

Everything is a brand. In today’s world companies, public figures, countries, institutions, and movements are brands with their own unique values, marketing, and influence. Former CEO and Chairman of Deutsch Inc., innovative political analyst and veteran TV personality, Donny Deutsch, mastered the power of branding when he built the multibillion dollar ad agency. Now, in a hyper-saturated, over-marketed world, our media landscape too often presents one-dimensional figures who are globally seen, and yet not truly known. Where the notion “perception is reality” feels truer each day, join Donny as he peels back the layers of the images we see, to understand the depths of the people who are changing our world. You won’t want to miss Donny’s candid conversations with global experts and the biggest names across entertainment, business, media, politics and more to better understand the “brands” of the moment and examine where politics, current events, and pop culture converge.

Episodes

Brands of the Week: Political Violence, Job Growth, Larry Ellison, Retail Therapy and Dogs

September 11, 2025 • 16 mins
In this episode of On Brand, Donny discusses various topics related to branding, capitalism, and societal issues. He reflects on the tragedy of political violence, the changing perceptions of capitalism among Americans, and the differing life goals of Gen Z men and women. The conversation also touches on demographic shifts, healthcare costs, education challenges, workplace dynamics, and the impact of consumer behavior on mental hea...
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Nick Kristof: A Voice for the Voiceless

September 9, 2025 • 31 mins
In this conversation, Nick Kristof, an esteemed journalist and humanitarian, discusses his lifelong commitment to social justice and advocacy for the underprivileged. He reflects on his personal experiences that shaped his compassion, the challenges of addressing global issues like sex trafficking, and the complexities of human nature. Kristof also delves into the ongoing Israel-Gaza conflict, the challenges of achieving a two-stat...
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Brands of the Week: Taylor Swift, Bumble, Cracker Barrel, Born to Run 50th Anniversary and The Breakfast Club

September 4, 2025 • 14 mins
This week, Donny discusses various brands and their current standings in the market, touching on topics such as public safety in Chicago, corporate branding strategies, the value of NFL teams, and the evolving landscape of dating apps. The conversation also delves into generational trends, particularly focusing on Gen Z's unique challenges and cultural perspectives, as well as the impact of pop culture on language and branding. ...
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On Brand Re-Brand: Joe Namath: Embodying Individuality & Team Spirit

September 2, 2025 • 51 mins
Today, we go back to September 16th, 2021 as Donny sat down with legendary football icon, "Broadway Joe" Joe Namath. Together they discussed how Joe came to be the template for athletes as brands, and Joe opens up with stories from his football days, his influences, and sobriety. Joe shares how he's always wanted to live a full life beyond his football career, and reminds us that we can stand out as individuals as well as be great ...
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On Brand Re-Brand: Denis Leary

August 26, 2025 • 36 mins
We go back to May 27th of 2021. Donny sits down with legendary actor, comedian, writer, producer, and longtime friend, Denis Leary. The two dive right into defining Denis' edgy brand, how a strong concept outlives fame, and what he's learned from acting greats like DeNiro and Hoffman. They also discuss Denis' passion for firefighters, why America needs a female President, and how you're nobody unless your mom thinks you're somebo...
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Eric Adams: A Vision for New York's Future

August 19, 2025 • 22 mins
In this conversation, New York Mayor Eric Adams discusses his reelection campaign, highlighting his achievements in public safety, housing, and economic growth. He addresses the challenges of drug abuse and homelessness, the rise of anti-Semitism, and the political landscape, including concerns about his opponents. Adams emphasizes the importance of community relations and the need for continued efforts to combat crime and support ...
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Brands of the Week: Car Insurance Premiums, Caviar Chicken Nuggets, Skipping Leg Day, Kiwi Eating, Worst Traffic Cities and Alcohol Consumption

August 14, 2025 • 16 mins
Summary In this episode, Donny discusses various brands shaping the current zeitgeist, including political branding, cultural events, and social issues. The conversation highlights the impact of crime on political narratives, the influence of celebrities on culture, and trends in alcohol consumption. Additionally, the episode addresses significant social issues such as vaccination rates and the success of anti-poaching effor...
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On Brand Re-Brand: Malcolm Gladwell: Zeitgeist Surfer

August 12, 2025 • 45 mins
This week on “On Brand”, we go back to August 11th, 2022. Donny sits down with author, podcast host, and global thinker, Malcolm Gladwell. The pair start with Malcolm’s inspiration for his most successful books like Outliers, Blink, and The Tipping Point – leading to a discussion of his new book, Bomber Mafia. The duo also discuss Malcolm's thoughts on Trump, historical memory, and Malcolm’s approach to his podcast "Revisionist Hi...
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Brands of the Week: Howard Stern, Caitlin Clark, Spinal Tap, Michael J. Fox, Oasis, and more

August 7, 2025 • 16 mins
Today, Donny discusses various brands making headlines this week, including political figures, media personalities, and social issues. He emphasizes the importance of moderates in politics, praises Howard Stern's evolution as an interviewer, and highlights significant developments in sports and health. The conversation also touches on economic indicators, the impact of podcasting, and the changing landscape of nutrition and wellnes...
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On Brand Re-Brand: Neil deGrasse Tyson: Feel the Universe

August 5, 2025 • 44 mins
In this episode, from May of 2022, Donny sits down with America's most famous astrophysicist and author Neil deGrasse Tyson. The two dive right into Neil's passion for the universe and his mission to help human beings experience it in all the dimensionality that it is. In this conversation Neil defines the universe, a word bigger than the universe, life on other planets and how being a kid from the Bronx helped cultivate a relatio...
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On Brand Re-Brand: Stevie Van Zandt: Embodying Rock n' Soul

July 29, 2025 • 51 mins
We go back to September 30th of 2021. Donny sits down with the passionate, inspirational, and legendary rock icon, Stevie Van Zandt. Stevie takes us through his fascinating life, from building the E Street Band with Springsteen, to the never-ending thrill of performing on stage, and how he became an integral piece of the one-and-only “Sopranos”. Together they have a great time digging into what Stevie has soulfully built as his br...
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Brands of the Week: Celebrity Deaths, Teenage Mutant Ninja Turtles, Chuck E. Cheese, Dating Sites, Worst Drivers in America, and more.

July 25, 2025 • 17 mins
In this episode, Donny discusses various brands shaping the zeitgeist, including media controversies, political commentary, celebrity news, and societal trends. The conversation highlights the challenges faced by late-night television, the importance of public broadcasting, and the impact of technology on social interactions. Donny also reflects on the cultural significance of recent celebrity losses and the evolving landscape of d...
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Andrew Cuomo: Lessons from a Campaign Trail

July 22, 2025 • 34 mins
In this conversation, former New York Governor Andrew Cuomo discusses his campaign for mayor of New York City, reflecting on lessons learned from his previous election loss. He addresses the dynamics of the political left and right, the challenges facing New York City, and the importance of community safety and housing policies. Cuomo also tackles the issue of anti-Semitism and the nuances of support for Israel, while emphasizing t...
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Brands of the Week: Birkin Bags, KFC Pickles, Kids Not Riding Bikes, TikTok Lip Liner Trend, Rosie O'Donnell and Donald Trump Feud

July 17, 2025 • 17 mins
In this episode Donny discusses various brands shaping the current zeitgeist, including political figures like Andrew Cuomo and Donald Trump, social issues affecting public perception, and cultural trends such as TikTok challenges. The conversation also touches on the representation of black players in baseball and the nostalgic elements in branding, concluding with the health benefits of pet ownership. Takeaways Cuomo's politica...
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Rahm Emanuel: America Is A Gift

July 15, 2025 • 34 mins
Join us for an insightful discussion with Rahm Emanuel, former US ambassador to Japan, chief of staff, and mayor of Chicago, as he delves into the current challenges facing the Democratic Party. Emanuel candidly addresses the party's struggle with public perception, cultural issues, and the need for authenticity and strategic focus. He shares his thoughts on the importance of listening to the public, the pitfalls of getting sidetra...
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Brands of the Week: Grok, Barbie, WNBA Expansion, Best Cities, Superman, and Divorce Coaches

July 10, 2025 • 14 mins
In this episode, Donny discusses various brands and current events, reflecting on the implications of words and actions in the public sphere. He highlights the importance of branding in today's society, touching on controversial comments made by public figures, the evolving landscape of social media, and cultural reflections in media. The conversation also explores emerging trends in relationships and health, concluding with insigh...
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Brands of the Week: Zohran Mamdani, Los Angeles Dodgers to donate 1M to help ICE affected immigrants, Tesla sales drop, and more.

June 26, 2025 • 12 mins
In this episode of On Brand, Donny discusses various brands and cultural topics, including Zohran Mamdani's big win in NYC's mayoral primary, Meta to Make Smart Glasses, 51% of Gen Z says their college degree was a waste of money, Joey Chestnut returning to Nathan's hot dog eating contest, and more Learn more about your ad choices. Visit megaphone.fm/adchoices
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Molly Jong-Fast: The Only Way Through, Is Through

June 24, 2025 • 31 mins
In this engaging conversation, Donny interviews Molly Jong-Fast, a political analyst and author, discussing her experiences during a tumultuous year marked by personal challenges and political upheaval. They explore the significance of recent protests, the current state of American democracy, and the impact of Trump's presidency. Molly shares insights from her memoir, 'How to Lose Your Mother,' reflecting on the complexities of fam...
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Former Speaker of the House, Kevin McCarthy

June 17, 2025 • 47 mins
In this conversation, former Speaker of the House, Kevin McCarthy discusses the current state of the Democratic Party, the challenges faced by President Biden, and the impact of Donald Trump on American politics. He emphasizes the need for authenticity in political leadership and critiques the Democratic Party's approach to candidate selection. McCarthy also reflects on Trump's governance style and the controversies surrounding his...
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Brands of the Week: Gavin Newsom, Terry Moran, Brian Wilson, Sly Stone, Caitlin Clark, and Trump's Parade

June 12, 2025 • 15 mins
In this episode, Donny discusses the current state of Trump's influence, media reactions, and cultural trends. He highlights the importance of younger representation in Congress, the resurgence of smoking in pop culture, and the dynamics of relationships in terms of temperature preferences. The conversation also touches on notable figures like Tom Cruise and Caitlin Clark, emphasizing their impact on branding and culture. Lear...
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