Recession Survival for Brands with John O'Melia

John O’Melia serves as Chief Customer Officer at Contentsquare. His Customer Success team works to ensure that brands of all shapes and sizes are able to understand what’s happening with their brands online and, more importantly, why. We discussed all of this during our conversation on the On Brand podcast. About John O'Melia John O'Melia was previously the CEO of Seal Software, which was acquired by DocuSign in 2020. He has also held senior leadership positions in Customer Success and Sales at EMC. Earlier in his career, he was a partner at Coopers & Lybrand/PwC where he oversaw global projects in multiple industries. Over the course of his career, he has always sought to truly understand customers’ needs and aspirations associated with their investment in technology and to ensure they realize the maximum possible return. John joined Contentsquare in early 2021 as Chief Customer Officer. His Customer Success team works to ensure all customers harness the full power of Contentsquare’s technology to drive significant business value. Episode Highlights Making the digital world more human. When I asked John for Contentsquare’s elevator pitch that’s how he answered—helping customers make the digital world more human by understanding “what’s happening and why it’s happening.” What can companies do today to make their brand recession-proof? “There are two things,” John notes. First, you have to be truly data-driven.” He went on to cite a stat that only 7% of companies are data-driven. The second thing is a little harder. “You have to fit on customer experience,” John explained. “You have to look beyond just checking the box. Is your brand really known for this?” What brand has made John smile recently? John shared a story that made him (and me!) smile with a brand in a … “unique” industry: Lovehoney. To learn more, check out the Contentsquare website and connect with John on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices