Survey Research as a Method: Part 2 - On Research Podcast

Dr. Matt Jans has been conducting and innovating surveys for almost 25 years. He is currently Lead Statistician for the National Health and Nutrition Examination Survey (NHANES) at the National Center for Health Statistics (NCHS).* His survey experience spans academic, government, and private sectors. He is an active member of the American Association for Public Opinion Research (AAPOR).
*The views and opinions expressed are those of Dr. Jans and not the Centers for Disease Control and Prevention or the National Center for Health Statistics.

Survey research is a dynamic method that transforms curiosity into actionable insights. Utilizing carefully crafted questionnaires, it navigates the intricate terrain of public opinion, illuminating trends and attitudes. A powerful tool in social sciences and business, surveys enable the systematic collection of data, providing a quantitative understanding of diverse subjects. From gauging customer satisfaction to unraveling societal trends, each survey is a snapshot capturing the nuances of human perspectives. Methodical and versatile, survey research is a compass, guiding decision-makers toward informed choices. With its ability to distill complex data into comprehensible patterns, survey research is a cornerstone in evidence-based decision-making.

If you found the survey research insights in this episode interesting and want to learn more about this topic, check out CITI Program’s online course, Survey Research: Design, Planning, Implementation, and Ethics, authored by Dr. Matt Jans and Zoe Padgett. This comprehensive resource offers an in-depth exploration of survey research design, implementation, analysis, and ethical considerations.

Learn more about CITI Program:
- https://about.citiprogram.org/
- https://about.citiprogram.org/course/survey-research-design-planning-implementation-and-ethics/