In this episode, I sit down with my homie Ricky Rodriguez of Ricky’s Pro Lawn Service (Longwood/Orlando, FL) to break down what “winning in life” really looks like when you start from nothing and build it with pure grit. Ricky shares how he went from sleeping in cars, dropping out, and dragging a mower behind a bike… to running a $200K/year operation off 34–40 accounts by going full-service and mastering upsells.
We talk mindset, pricing confidence, building a real network of subcontractors, and why image + professionalism can change your business fast. If you’re in year 1 (or you’ve been stuck), this episode is a reminder that your story isn’t over — and you can build the win.
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