In this episode, we kick things off with your favorite segments: Live Viewer Shoutouts, the Mowtivational Minute, our Winner of the Week, and Tate’s Word of the Week to fuel your mind and business. Then, we sit down with one of the most respected voices in the lawn care industry—Naylor Taliaferro, founder of LCR Media, Lawn Care Rookie on YouTube, and host of LCR Media podcast.
Naylor shares his journey from retail manager to full-time lawn care pro, opening up about the lessons he’s learned, the mistakes that shaped him, and how he built a powerful brand that empowers green industry entrepreneurs across the country.
We talk mindset, marketing, equipment, and community—plus what it really takes to stand out in today’s competitive market. Whether you’re just starting your lawn care journey or looking to level up, this episode is packed with insights and inspiration.
🎙️ Topics Covered:
• Naylor’s transition from retail to lawn care
• The origin of Lawn Care Rookie
• Key mistakes and business lessons
• Must-have tools and gear
• Standing out in a saturated market
• The power of industry events and real relationships
• What’s next for LCR Media
Hit play and get ready to be motivated, educated, and energized
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