Building a Career: Trends, Marketing, and Thriving as a Social Media Manager

In this episode, I sit down with Cammie Lane, social media manager for the beauty brand Hempz, to talk about content creation, branding, and career growth. Cammie opens up about how her background in marketing and a childhood dream of owning a salon led her to a successful career in Social Media Management. She shares how an internship kickstarted her journey and how working for a national beauty brand shaped her strategy and creative process. We talk about adapting to trends without losing brand authenticity, the power of solo networking, and how trusting your team makes all the difference. If you’re into marketing, content strategy, or building your career in social media, this one’s for you.

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