September 3, 2025 • 31 mins
TMSA’s On the Move Podcast – Featuring Noelle Taylor-Dalton
Legacy in Motion: Noelle Taylor Dalton on Family, Innovation, and the Future of Logistics
As part of the 7th generation of her family’s women- and family-owned logistics company, Noelle Taylor Dalton carries forward a legacy that began in 1850. With a deep respect for the company’s history and a passion for pushing it into the future, Noelle blends tradition with innovation at Taylor Logistics. In this episode, we explore what it means to be part of a nearly two-century-old business that’s anything but stagnant, her unique perspective on the supply chain industry, and what she’s most looking forward to at her first TMSA Executive Summit after missing ELEVATE for a major life milestone—her wedding.
Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:22):
Hello everyone and welcome to On the Move, a show
where we share transportation,sales and marketing success
stories.
I am Jennifer Karpis-Romain,executive Director of TMSA, a
trade nonprofit educating andconnecting marketing and sales
professionals inside theindustry, and we have been on
summer break here on Move theindustry.
(00:46):
And we have been on summerbreak here on Move and, now that
our kids are back in school andwe're getting back into the
swing of all things, happy tokick off our show again here in
September with our first guest,noelle Taylor Dalton, who is VP
of Sales and Marketing at TaylorLogistics.
So how are you doing today,noelle?
Welcome to the show.
Speaker 2 (01:05):
I am good.
Thank you for having me.
I love the intro music.
Speaker 1 (01:09):
Oh well, good, I love it and I love how it all spins
and it comes out.
We're very high tech here.
Speaker 2 (01:16):
I feel like it's a little different from the break.
No, or is it the?
Speaker 1 (01:19):
same.
So we launched our intro thebeginning of this year, so we
didn't have it last year, but aswe headed into year two I
really thought we needed to upour game and come in with that.
So I liked that, becauseotherwise it was just me staring
at the guest being like hi, Ilove it.
Speaker 2 (01:39):
I was like doing a little dance and it was great.
I love it.
Speaker 1 (01:42):
I do.
I do that as well, so that'salways good that they block us
out.
When it's great, I love it.
I do, I do that as well, sothat's always good that they
block us out.
When it's on, thankfully, I waslike can someone see this?
Speaker 2 (01:49):
Are they going to put it like bloopers at the end?
Please know, cause you'll seeme in there dancing.
Speaker 1 (01:56):
Well, I am so excited to have you here, and you are
part of the seventh generationat Taylor Logistics and this is
a company that's been inbusiness since 1850.
That's a very long time.
I'm so curious what it means toyou to kind of be carrying that
(02:20):
legacy forward, both personallyand professionally.
Speaker 2 (02:25):
Well, firstly, it's an honor.
Not everyone is this lucky andI'm seriously so grateful to be
in this position.
Currently in the business, it'smy dad and my brother and
myself.
That's the only family membersthat are part of it, so it's
just us three and honestly, Idon't.
If I wasn't at Taylor, I don'tknow if I would talk to them
(02:45):
every day and I get to talk tothem every single day.
We're all three in differentaspects of the business.
We don't even work in the samelocation, but we connect every
single day and that is somethingthat is incredible and I feel
very fortunate to do so.
But being seven generationcomes with some pressure.
I mean, 175 years carries aheavy weight, so I definitely
(03:11):
feel the pressure.
It's an honor.
There's a lot of history.
I mean, with family businesscomes family dynamics, and all
the time people are like I don'tknow how you work with your dad
, I don't know how you work withyour brother, how do you guys
show up to Christmas dinner?
Which is valid, but there are somany organizations that help
(03:32):
with family business dynamics,from succession planning to just
politics, things of this sortso we're very fortunate, in the
cities that we operate, to be apart of these different
associations that help with that.
But yeah, it's seriously anhonor.
Speaker 1 (03:52):
And we hope to carry the legacy forward.
I love that.
I absolutely would never workwith my family, so kudos to you.
They did come to Elevate thisyear.
Speaker 2 (04:01):
Great.
Speaker 1 (04:01):
Mom, dad, kid, husband, sister, nieces, and by
the I was like you may go now.
It was cool to have them seewhat I do like.
At least at your family dinners, people understand what your
job is.
Speaker 2 (04:17):
Sort of I don't.
Yeah, I don't think my coupleof my uncles who are in part of
the business know what's goingon, but for the most part, yeah,
people have a good idea forsure yeah, which is cool.
Speaker 1 (04:27):
One of the things that I love about your journey
is because you are marketing,you are sales, and so you've had
this family business legacy.
But you kind of formed yourpath in, like doing what you
love to do, but making itapplicable to the family
business, and so did you alwaysknow that's what you were
planning and wanted, force itand be like, nope, I'm gonna
(04:49):
afford my path here in this wayum, did I always know I mean yes
and no.
Speaker 2 (04:56):
so I remember as a little kid, going to check the
trucks with my dad, I would geta donut.
At the end of the day we go seethe temperatures because we're
doing a lot of temperaturetemperature control work at the
time.
So I was like, oh cool, this isabout.
You know.
We were also in theconfectionery business.
So I was like my dad deals withcandy and I get a donut.
So heck, yeah, I want to be inthis business.
(05:19):
I got older I actually startedworking in the warehouse making
some retail displays for acouple of customers.
Didn't love that so much so Iwas like I don't know if this is
for me, you know.
Then I was scanning bills in,which was really fun because I'm
kind of a techie person, I lovecomputers.
At the time it was scanning inbills, making sure everything
(05:40):
was good, and I loved that part.
I liked the process of it.
Putting everything in andworking with the accounting team
was awesome.
But I went to college thinkingI'm not going to join the
business, thinking you know mybrother he has always wanted to
do his whole life, wanted towork at the family business, so
he went to college for it.
My dad did make him get a jobout of college not at Taylor to
(06:05):
gain experience and all thethings, but I went to school for
user experience, design andcomputer science, which isn't
super applicable to our industryuntil it is.
So then my uncle asked me tojoin and I guess yes and no.
I've always loved it.
I've always loved Take yourChild to Work Day.
(06:26):
It was always so much fun.
But, yeah, I guess yes and no.
I know I saw him on Rowe onLinkedIn.
He wants to be a part of TMSA,which is so cute and like so
nice.
It's like family business in away too, you know.
Speaker 1 (06:39):
Yes, he wants to take over TMSA.
That's one of his life goalsnow.
I think it's because I took himto site visits.
So next year's Elevate we'reheaded to Denver and I was
traveling a ton in the spring.
So next year's Elevate we'reheaded to Denver and I was
traveling a ton in the spring,and so I was like, let's just
bring you with me to site visitsto test out the hotel.
see that side, I mean so much ofit is like sitting in here
(07:01):
talking on my screen and he justloved it because you know site
visits everyone.
I explained to people it's likebeing a bride, but even better
because you could be repeatbusiness right and so everyone's
just so nice and they give youthings and they buy you lunch
and he really realized it was aactive audience in which they
(07:22):
had to sit there and listen tohim talk about minecraft and he
just really embraced that um, sohe loved it.
But then after and he was achamp like we did, we visited
six different hotels when wewere there in like two days and
so he really um, hung in thereand for an eight-year-old that's
pretty impressive, um, but hewas at the end was like how do
you decide, like everyone, hownice I'm like well, there's a
(07:45):
few different things that youdecide on, like it's not just
who the people are, but likewhat you know, is it a good fit
for your conference?
Is it going to be good for yourmembers?
Is it thing so?
but, that was really cool.
But yeah, it was and he didcome to conference.
He's been to a couple of themnow.
It was cool having my niecesthere too.
They are the ones who stuff thename badges every year and they
(08:07):
were $20 from aunt Jen to tostuff those name badges and this
year in Austin I took them tothe really cool like funky art
store.
That was right by conferenceand so they got some cool like
music, art, stuff, keep Austin,weird kind of stuff.
So it is cool being able tobring in the kids and show them.
You know, and I just loved thatabout like your story is you
(08:31):
are the seventh generation butno, you're not, you know, a
driver or you're not this, theseother parts of the business.
Speaker 2 (08:38):
but you made it work for what you love and fit it
into that family business, whichwas really cool in the
beginning, but feel so lucky tobe part of it, because it's not
something that I thought I wouldbe able to do, but I'm so
thankful that I am, and thisindustry is awesome, the people
in it are awesome and thisorganization is awesome.
Speaker 1 (08:59):
So Very cool.
So how do you then go aboutbalancing honoring that family
history with driving innovationin this modern logistics space?
Speaker 2 (09:11):
Right, so let's go back to 1850.
Obviously, a lot's changed nowsince then.
Technologies are different.
We've been through anindustrial revolution.
We now have cars when westarted at Taylor's horse and
buggy.
Processes change.
Even certifications change.
Everything's changed, but theone thing that has remained
(09:32):
constant is people.
So always, always, always,putting people first.
I mean technology, artificialintelligence, is fantastic, but
what makes Taylor true to whatit is and staying true to our
roots is our people, our teammembers, our customers, our
partners.
Putting everyone first is key,and that's seriously how we
(09:52):
honor our history is with ourpeople.
Speaker 1 (09:55):
I love that.
And outside of honoring thosepeople, what does that look like
?
Are there specific traditionsor values passed down that still
kind of shape your companyculture?
Speaker 2 (10:06):
Our values have been the same for about 40 years.
I mean, the way we go aboutthem might be different,
safety's different 40 years agothan it is now, but that's still
a value and always will be.
One thing at Taylor that we'vebeen doing for 30 years is
Taylor Turkey.
Every single November, all ofour team members get a turkey.
(10:28):
They can either take it homeand cook it for the family for
Thanksgiving or they can donateit, and we've been doing that
forever and people love it.
They're like get so excited forTaylor turkey.
People dress up as turkeys toget their turkey.
It's just, it's just been awhole thing.
I would consider that atradition.
We stay true in our traditions.
(10:48):
But yeah, that's a, that's abig one is the Taylor turkey.
November is right, is rightaround the corner, which is
crazy.
I feel like this year has flownby.
I don't know if you feel likethat, but we've already
submitted our order for taylorturkey and he'll be here before
you know it I like how into thethe turkey it seems that people
(11:08):
get, that they dress up that's.
Speaker 1 (11:10):
that's unique and different for sure, and I I mean
.
Finding a good quality turkeyaround the holidays can be a
real challenge, so I love thatit takes pressure off.
As a working mom who has to doall the things, I realized this
morning that I have to makecupcakes later and there's
soccer practice today.
You know, if I didn't have toworry about where the main meal
(11:32):
was coming from, that would be agreat help for that kind of
thing.
Speaker 2 (11:36):
So awesome Right.
People seem to really like itand we'll continue to do it for
as long as everyone still enjoys, so yeah.
Speaker 1 (11:43):
Cool.
So Taylor Logistics describesitself as not your typical 3PL.
So what really sets you guysapart from the market?
Speaker 2 (11:52):
That is a good question.
A lot of logistics or 3PLproviders do like one piece of
the supply chain puzzle.
So they might be a freightbroker, they might have a fleet,
they might do warehousing.
They kind of just stick in onearea, which is awesome.
We've been around for so longthat we've kind of adapted our
business to meet the needs ofour customers and add all these
(12:13):
different services.
So now we have cold storage, wedo direct to consumer, we have
a fleet doing North Americanfreight services, drayage kind
of all the things under one roofso our customers don't have to
call on five different people toget their supply chain together
.
It's all under one roof, oneteam.
(12:34):
As a marketing and sales person,I do not love this phrase but
we do use it.
It's a one throat to choke.
I hate that phrase, but it isseriously true.
Like you know, at Taylor it'sjust one team for everything
from retail displays totransportation to kind of
everything.
Um, I think because we've beenaround so long, we've been able
(12:55):
to adapt our business and addall these value audit services
and things.
So it's seriously just we'rethe full kind of puzzle piece
and not just the singular um,and I think our customers and
our partners really appreciatethat I think that makes sense.
Speaker 1 (13:10):
I mean, you guys have been in business for such a
long time, really adapting andchanging to the market, making
sure that you are keeping up thepace, you're understanding the
technologies, you're changingstrategies and things like that,
and so I'm curious how you kindof see those puzzle pieces that
technology piece, that strategypiece, the company culture that
you guys have created.
(13:31):
How does that all blendtogether to create a better
supply chain solution?
Speaker 2 (13:37):
So I think when these things are in silos, that's
when the magic sauce reallyhappens.
These things all have to happentogether.
So the technology piece youhave to have good strategy
behind it.
I'm all about not implementingtech just to have tech, like,
not just making it flashy.
You know robotics and so it hasto work.
There has to be clear strategybehind it.
(13:58):
And then the glue to that wholestrategy is your culture, your
people.
They have to be bought in, theyhave to know the why, the how
and understand it fully foreverything to work.
So I think when all of thosecomponents are harmonizing and
really working together, that'swhen you have the magic sauce.
Because you know a lot ofcompanies, I think, are, you
(14:19):
know, seeing AI and they'reimplementing it where they can,
but it doesn't always work.
So having that strategy, havingthat human component, I think
is huge.
Speaker 1 (14:28):
I agree.
I think all too often it's oh,there's this new cool, flashy
thing and we want it, but howdoes that fit into the purpose
of your overall business goals?
How does it make your peoplemore efficient?
How is it helping them executein a different way?
How is it securing yourinformation, making things
adaptable and safe, you know,and so I feel like too often we
(14:53):
get distracted by those, youknow, shiny things and then we
don't really think about howwe're putting it all together in
that big puzzle.
So and I saw especially, youknow, back before I worked at
TMSA, I worked at a tech vendorand a lot of times we would see
people that would come to us andask us for help with their
(15:13):
implementation or maximizing theuse of their software, because
they bought it without reallyunderstanding the value of that.
Or they're like, ok, and now wehave to prove the ROI on this,
or we're paying big price tagfor the new flashy model we
don't understand you know why wedid that.
So you know if you are makingthose investments, know exactly
(15:34):
what you're trying to invest inand why.
Speaker 2 (15:38):
A thousand percent, and I think the same is true on
integrations.
I feel like let's integrateeverything into one hub, one
dashboard seamless, easy, said,done Like.
Let's really take a step back.
Does this make sense?
I know all of your systems talkto each other Sounds like a
fabulous and great idea, butwhat happens if that system goes
down?
Everything's down.
(15:59):
So I think integration is.
What we're really looking atright now is can we make our
systems talk to each other?
How you know?
What is the fault of that?
What does that look like?
So there's a lot to be donethere.
But yeah, I agree.
Speaker 1 (16:13):
Look at the full, full picture yeah, and with
those integrations, you don'tknow which way you want your
information to sync, andinformation like, yeah, there's
so much value in shared data,but you also there's just people
in parts of your business thatdon't need to know every bit of
information and so making sure,okay, we're giving you what you
(16:34):
need to be successful, but we're, you know, keeping this in and
also who can, like, edit thattype of information, because you
want someone like outside ofyour billing department to be
able to make edits to billingand things like that real real
hectic and cyber security andjust supply chain security in
(16:54):
general is such a hot topicright now and there's all these
different scams and things andpeople hacking into networks and
edi and api going down that youknow, having a centralized
network, is it really that safeAPI going down?
that you know having acentralized network, is it
really that safe?
So something to think about,Yep, and really you know making
sure that you are putting propersafety protocols and that
you're training your team Right,and I feel like that's really
(17:17):
important too.
We talk about, you know, techadvancements and all the things
that it can do, but there'sstill people that need to
operate those systems and makingsure that they have the best
practices and they need to knowwhat to do.
And if things you know do lookquestionable, then what should
they do like?
Who do they call?
What do they do?
What's that process?
documentation around thosethings huge right, completely
(17:38):
agree, and so, um, that'sobviously a really big issue, a
lot of things that we're talkingabout right now, but are there
any other other industry shiftsor trends that you find really
exciting or even reallychallenging?
Right, now.
Speaker 2 (17:53):
Ai is like fascinating and terrifying all
at the same time.
I don't even know what to makeof it.
I think for marketing and salesprofessionals it can make us
more efficient.
There's a lot of value there,but it also is kind of scary in
some ways, the way that it takesthings.
And am I talking to a person,you know?
Is there someone behind thismessage?
(18:14):
X Y Z?
So that's kind of scary, butalso awesome.
I know autonomous things are.
That's exciting as well, butagain also a little kind of
hesitancy there with some ofthose things.
I think in the industry now, Idon't know, merriam-webster, I
think, puts out a word of theyear and I don't know if the
(18:37):
word of the year is going to bedisruption or potentially tariff
, but those seem to come upquite a bit.
So it's just a lot of notdisruption.
Uncertainty, I think, is a keyword there, but I don't know.
There's a lot of uncertaintyfor a lot of people in a lot of
industries.
Our customers are facinguncertainty.
(18:59):
It's just there's a lot goingon.
There's a lot of pieces to thepuzzle that need some answers.
So we're doing our best topivot and create new solutions
and just really be a goodpartner for our customers.
So I don't know, there's just alot going on, a lot of unknowns
, and I think that makes it alittle scary at times.
Speaker 1 (19:21):
I would agree and like we want to be there for our
customers.
We want to be as transparent aswe can and what we're doing and
how we're doing it, but withthings being uncertain and
unknown there, you know.
Then there's question marks andyou're like how much do we
share, how much do we pivot?
You know, as we wait for someof this information to come down
, or some of this legislation tolike, is it actually going to
(19:41):
go through or is it not?
there's so much regulation thatwe have to wait and see how it
goes um and be able to adapt towhat's happening.
And it can be fast and thensometimes not at all.
So it gets pulled out andyou're like, okay, then what now
?
Speaker 2 (19:58):
we're hearing a lot of okay, this is on pause, this
is on pause, this is on pause,and there's no you know timeline
for when potentially it wouldcome back.
Or you know, maybe rfps massiveRFPs that were put out to bid
are no longer an option andthey're on pause, or whatever.
So it's just, you know, rollingwith the punches being
adaptable, and I thinktransparency and communication
(20:20):
are going to be driving forcesmoving forward.
Speaker 1 (20:23):
I agree and I definitely think because of all.
Yes, like we said, there's alot of unknowns, there's a lot
of uncertainty, and if we can bethat voice of knowledge and
transparency with our customers,that is so important.
If we're like, hey, this iswhat's going on and this is our
interpretation of it, this ishow we're following, this is
what we're doing to grow withthe market or grow with your
(20:46):
needs, all of that is going tobe very prevalent for our
customers.
Speaker 2 (20:51):
A thousand percent Market updates, providing any
kind of data you can.
Forecasting.
Any of that is super, superhelpful.
Sharing any legislation that'sgone in, any tidbits that you
can share with customers.
They genuinely appreciate it,so we've been providing them
with that.
Speaker 1 (21:07):
Excellent.
So we at TMSA like to provide alot of insights coming up here
in October at our executivesummit.
Very high level things cater tothat executive leadership.
You're going to be attendingyour first TMmsa executive
summit this year after missingelevate because you went ahead
(21:28):
and got married, which is whyyou're well taylor dalton now.
Um, congratulations.
If there's a reason to misselevate, I guess getting married
is an excuse but.
Speaker 2 (21:39):
I was.
Speaker 1 (21:40):
I stood firm that you could have brought your wedding
dress and.
I just married you there.
Awesome, yeah, and yes, I eventhink I told you like, in Ohio,
I can officially, in case youneed it.
Not that we were in Ohio, butthat would have been really
funny.
So I am excited to have youthere.
(22:01):
I remember we were talkingabout it and you said you know
you're really looking forward toit.
It's your first one, so why areyou so excited to attend your
first executive summit?
Speaker 2 (22:09):
Well, I've talked to a couple of fellow TMSA members
and they gave it so much praise.
They said it's such a goodevent.
I love that.
It's like two days jam-packedagenda and it's, like you said,
more high level and I think it'sa smaller group than Elevate,
if I'm not mistaken, which Iappreciate, and I'm looking
forward to connecting with someof my peers, seeing them after I
(22:30):
didn't see them at Elevate andseeing them in Chicago, which
I'm very excited about, and justthe agenda topics really stuck
out.
I sent it to some of my teammembers too to see if they had
interest and they're like Noelle, you need to go to this.
And I said I'm going, guys, thefloor's open for you guys as
well.
And they're like go.
So I'm very, very excited.
Nutmsa is always, always agreat event and always great to
(22:53):
catch up and learn and grow fromeach other and brainstorm.
We're all in this industry andwe're all kind of competitors in
a way, but it's seriously sucha good camaraderie and what
everyone's doing and always goodto catch up.
Speaker 1 (23:09):
Absolutely, and for a special for our listeners, we
are offering a 10% discount.
You can scan this QR code.
I realize now this image ofthis graphic is very small, so
I'm going to pop this up on thescreen.
You can use this code and getmore information about Executive
(23:30):
Summit if you go toeventstmsatodayorg, move to
Summit 10.
So I am so excited to have youat Executive Summit and, yes,
executive Summit is gearedtowards that higher level.
We have Nicole Glenn is ouropening keynote this year.
(23:51):
She is talking about, you know,leading in turbulent times and
disruption.
And then we have AnthonyPignato at Mohawk Global talking
about how to thrive in a globaltrade environment.
And we have a shippers panelthat is featuring shippers from
Google, mishapishi, power andKihi Distributors.
It's really powerhouse.
(24:12):
We have a panel aboutcommercial growth.
Like you said, it's a reallyshort event.
So it starts on October 22nd.
We have workshops to kick off,then we have our cocktail
reception at night.
That includes our mountainmover award program and then we
just have all day and then youwrap up before 4 pm and you can
head home or you can do someafter hours stuff, which we'll
(24:36):
be announcing some optionalnetworking and stuff soon.
So it's really exciting.
It is a smaller group.
Normally we have about like 60,70 people, so it is a small
group getting together.
We've gotten feedback from thatlevel of executive that they
like to keep it small and theylike to be able to be in a room
together and being able to shareideas.
(24:56):
So excited for that.
I'm curious how you see eventslike the executive summit or
like Elevate that you've been toin the past play a role in your
professional growth and in yourgrowth at Taylor Logistics.
Speaker 2 (25:13):
I attended my first TMSA event in 2018, and I had
just joined the industry andsince then I have friends.
I feel like I have a cohort.
I have leaned on so many TMSAmembers for questions and ideas
and brainstorming and Iseriously thank TMSA for all
(25:36):
it's done for me, because I'vecalled on people like Eileen for
different things and Mike atSCI Logistics folks like that
have really really been sohelpful and everyone is so kind
and, like I said previously, weare kind of all competitors at
some stage in life, but we'reall sharing ideas.
(25:58):
Mentorships I've had some greatmentors from TMSA friends.
It's been seriously awesome.
People have Mike has even cometo my husband's bar in NYC, so
it's just been seriously such agreat organization.
Everyone is so kind.
I think the word communityreally sticks out to me when I
(26:20):
think of TMSA.
It is such a good community.
We have a Slack channel, whichI love, because I'm like is
anyone else experiencing HubSpotissues?
And everyone's like, yes, whathappened?
So that was fun.
So I think you know, when Istarted at Taylor, we didn't
have much of a marketingdepartment.
We were kind of building fromthe ground up.
There wasn't.
I didn't have many co workersin this department and so really
(26:44):
leaning on a cohort like TMSAwas so incredibly helpful then
and is still now, so it's soappreciated.
Every event that TMSA puts on,from webinars to in-person
events like this I know they'veeven done things in New Jersey
with the Arizona bottling tea,so just local community events,
(27:05):
too, are always awesome, butit's yeah, community.
That word really sticks outwhen I think of TMSA.
Speaker 1 (27:11):
Absolutely, and I love being a part of this
community.
If people have watched the showbefore, they've heard my story,
in which I was a member first,and that's how we met back in
2018 in Chicago, which I alwaysthink back to that we were at a
digital marketing conferencethat TMSA did back then and we
(27:32):
went to dinner and had pasta andthere was like four of us and
we had never met but we werelike let's go eat our faces off
with you know Italian dinnersand it was so much fun and it's
been really cool watching you inyour journey coming like going
from that you know, I think youwere just director of marketing
at the time and then just risingup through the ranks of taylor
(27:53):
and watching our professionallives grow together.
And I feel like that's um partof the power of tmsa is that you
come in and you make theseconnections and you kind of go
through your career together.
And I also love the Slackchannel because I can reach out
to people individually too, andpeople can reach out
individually to me on there.
So I'm always available to youknow, pick my brain and talk
(28:17):
about all things marketing andsales which is great.
So last question for you it'sthe question I ask everyone who
comes on the show If you couldgo back in time and advise a
younger Noelle anything,personally or professionally,
when would you go back to andwhat would you say?
Speaker 2 (28:37):
I think early in my career, in college too, I would
tell young Noelle to not put somuch effort into worrying about
things you can't control.
And I still need to work onthis today.
But younger noel really need towork on that.
Um, you know people I don'tknow if you know mel robbins
like let them theory, peoplehave their feelings about it,
(28:59):
but seriously, like let them,you know, like it it's okay,
don't put so much effort.
don't put so much energy intothings you can't control and see
the bigger picture, you know,address it and move on.
I would tell her that.
I would also tell her to wearsunscreen, because you need to
wear sunscreen.
Stop getting burnt.
(29:20):
That's not good.
And I would tell her to saveyour money, girl, what are you
doing?
Do not buy that sweater, do not, you know?
Go to an expensive dinner.
Save your money, please.
Yeah, that's, I think, what Iwould tell her.
Speaker 1 (29:38):
All solid advice that we're all still learning for
sure.
Speaker 2 (29:43):
Right, yeah, yeah.
Speaker 1 (29:48):
Learning those lessons I do.
Speaker 2 (29:52):
I read sunscreen every day.
Speaker 1 (29:53):
Well, thank you.
Thank you for coming on theshow and for joining us at
executive summit.
If you want to catch ourepisode next week, we are
talking to andrew silver, whowill be the um moderator for our
shippers panel, and so excitedto chat with him and excited to
(30:17):
have you both at executivesummit.
Just a reminder in case youdidn't catch earlier we do have
a special 10 discount code forlisteners of the show and that
is going to be I will pop it upagain move to summit 10.
So thank you, noelle, forcoming on the show and being
(30:37):
such a good support system hereat TMSA.
We appreciate all that you dohere and excited to see you in
Chicago in October.
Speaker 2 (30:46):
Sounds good.
Thank you so much for having me.
Speaker 1 (30:51):
Appreciate it and we'll catch you guys next week.
Hello everyone and welcome to On the Move, a show
where we share transportation,sales and marketing success
stories.
I am Jennifer Karpis-Romain,executive Director of TMSA, a
trade nonprofit educating andconnecting marketing and sales
professionals inside theindustry, and we have been on
summer break here on Move theindustry.
(00:46):
And we have been on summerbreak here on Move and, now that
our kids are back in school andwe're getting back into the
swing of all things, happy tokick off our show again here in
September with our first guest,noelle Taylor Dalton, who is VP
of Sales and Marketing at TaylorLogistics.
So how are you doing today,noelle?
Welcome to the show.
Speaker 2 (01:05):
I am good.
Thank you for having me.
I love the intro music.
Speaker 1 (01:09):
Oh well, good, I love it and I love how it all spins
and it comes out.
We're very high tech here.
Speaker 2 (01:16):
I feel like it's a little different from the break.
No, or is it the?
Speaker 1 (01:19):
same.
So we launched our intro thebeginning of this year, so we
didn't have it last year, but aswe headed into year two I
really thought we needed to upour game and come in with that.
So I liked that, becauseotherwise it was just me staring
at the guest being like hi, Ilove it.
Speaker 2 (01:39):
I was like doing a little dance and it was great.
I love it.
Speaker 1 (01:42):
I do.
I do that as well, so that'salways good that they block us
out.
When it's great, I love it.
I do, I do that as well, sothat's always good that they
block us out.
When it's on, thankfully, I waslike can someone see this?
Speaker 2 (01:49):
Are they going to put it like bloopers at the end?
Please know, cause you'll seeme in there dancing.
Speaker 1 (01:56):
Well, I am so excited to have you here, and you are
part of the seventh generationat Taylor Logistics and this is
a company that's been inbusiness since 1850.
That's a very long time.
I'm so curious what it means toyou to kind of be carrying that
(02:20):
legacy forward, both personallyand professionally.
Speaker 2 (02:25):
Well, firstly, it's an honor.
Not everyone is this lucky andI'm seriously so grateful to be
in this position.
Currently in the business, it'smy dad and my brother and
myself.
That's the only family membersthat are part of it, so it's
just us three and honestly, Idon't.
If I wasn't at Taylor, I don'tknow if I would talk to them
(02:45):
every day and I get to talk tothem every single day.
We're all three in differentaspects of the business.
We don't even work in the samelocation, but we connect every
single day and that is somethingthat is incredible and I feel
very fortunate to do so.
But being seven generationcomes with some pressure.
I mean, 175 years carries aheavy weight, so I definitely
(03:11):
feel the pressure.
It's an honor.
There's a lot of history.
I mean, with family businesscomes family dynamics, and all
the time people are like I don'tknow how you work with your dad
, I don't know how you work withyour brother, how do you guys
show up to Christmas dinner?
Which is valid, but there are somany organizations that help
(03:32):
with family business dynamics,from succession planning to just
politics, things of this sortso we're very fortunate, in the
cities that we operate, to be apart of these different
associations that help with that.
But yeah, it's seriously anhonor.
Speaker 1 (03:52):
And we hope to carry the legacy forward.
I love that.
I absolutely would never workwith my family, so kudos to you.
They did come to Elevate thisyear.
Speaker 2 (04:01):
Great.
Speaker 1 (04:01):
Mom, dad, kid, husband, sister, nieces, and by
the I was like you may go now.
It was cool to have them seewhat I do like.
At least at your family dinners, people understand what your
job is.
Speaker 2 (04:17):
Sort of I don't.
Yeah, I don't think my coupleof my uncles who are in part of
the business know what's goingon, but for the most part, yeah,
people have a good idea forsure yeah, which is cool.
Speaker 1 (04:27):
One of the things that I love about your journey
is because you are marketing,you are sales, and so you've had
this family business legacy.
But you kind of formed yourpath in, like doing what you
love to do, but making itapplicable to the family
business, and so did you alwaysknow that's what you were
planning and wanted, force itand be like, nope, I'm gonna
(04:49):
afford my path here in this wayum, did I always know I mean yes
and no.
Speaker 2 (04:56):
so I remember as a little kid, going to check the
trucks with my dad, I would geta donut.
At the end of the day we go seethe temperatures because we're
doing a lot of temperaturetemperature control work at the
time.
So I was like, oh cool, this isabout.
You know.
We were also in theconfectionery business.
So I was like my dad deals withcandy and I get a donut.
So heck, yeah, I want to be inthis business.
(05:19):
I got older I actually startedworking in the warehouse making
some retail displays for acouple of customers.
Didn't love that so much so Iwas like I don't know if this is
for me, you know.
Then I was scanning bills in,which was really fun because I'm
kind of a techie person, I lovecomputers.
At the time it was scanning inbills, making sure everything
(05:40):
was good, and I loved that part.
I liked the process of it.
Putting everything in andworking with the accounting team
was awesome.
But I went to college thinkingI'm not going to join the
business, thinking you know mybrother he has always wanted to
do his whole life, wanted towork at the family business, so
he went to college for it.
My dad did make him get a jobout of college not at Taylor to
(06:05):
gain experience and all thethings, but I went to school for
user experience, design andcomputer science, which isn't
super applicable to our industryuntil it is.
So then my uncle asked me tojoin and I guess yes and no.
I've always loved it.
I've always loved Take yourChild to Work Day.
(06:26):
It was always so much fun.
But, yeah, I guess yes and no.
I know I saw him on Rowe onLinkedIn.
He wants to be a part of TMSA,which is so cute and like so
nice.
It's like family business in away too, you know.
Speaker 1 (06:39):
Yes, he wants to take over TMSA.
That's one of his life goalsnow.
I think it's because I took himto site visits.
So next year's Elevate we'reheaded to Denver and I was
traveling a ton in the spring.
So next year's Elevate we'reheaded to Denver and I was
traveling a ton in the spring,and so I was like, let's just
bring you with me to site visitsto test out the hotel.
see that side, I mean so much ofit is like sitting in here
(07:01):
talking on my screen and he justloved it because you know site
visits everyone.
I explained to people it's likebeing a bride, but even better
because you could be repeatbusiness right and so everyone's
just so nice and they give youthings and they buy you lunch
and he really realized it was aactive audience in which they
(07:22):
had to sit there and listen tohim talk about minecraft and he
just really embraced that um, sohe loved it.
But then after and he was achamp like we did, we visited
six different hotels when wewere there in like two days and
so he really um, hung in thereand for an eight-year-old that's
pretty impressive, um, but hewas at the end was like how do
you decide, like everyone, hownice I'm like well, there's a
(07:45):
few different things that youdecide on, like it's not just
who the people are, but likewhat you know, is it a good fit
for your conference?
Is it going to be good for yourmembers?
Is it thing so?
but, that was really cool.
But yeah, it was and he didcome to conference.
He's been to a couple of themnow.
It was cool having my niecesthere too.
They are the ones who stuff thename badges every year and they
(08:07):
were $20 from aunt Jen to tostuff those name badges and this
year in Austin I took them tothe really cool like funky art
store.
That was right by conferenceand so they got some cool like
music, art, stuff, keep Austin,weird kind of stuff.
So it is cool being able tobring in the kids and show them.
You know, and I just loved thatabout like your story is you
(08:31):
are the seventh generation butno, you're not, you know, a
driver or you're not this, theseother parts of the business.
Speaker 2 (08:38):
but you made it work for what you love and fit it
into that family business, whichwas really cool in the
beginning, but feel so lucky tobe part of it, because it's not
something that I thought I wouldbe able to do, but I'm so
thankful that I am, and thisindustry is awesome, the people
in it are awesome and thisorganization is awesome.
Speaker 1 (08:59):
So Very cool.
So how do you then go aboutbalancing honoring that family
history with driving innovationin this modern logistics space?
Speaker 2 (09:11):
Right, so let's go back to 1850.
Obviously, a lot's changed nowsince then.
Technologies are different.
We've been through anindustrial revolution.
We now have cars when westarted at Taylor's horse and
buggy.
Processes change.
Even certifications change.
Everything's changed, but theone thing that has remained
(09:32):
constant is people.
So always, always, always,putting people first.
I mean technology, artificialintelligence, is fantastic, but
what makes Taylor true to whatit is and staying true to our
roots is our people, our teammembers, our customers, our
partners.
Putting everyone first is key,and that's seriously how we
(09:52):
honor our history is with ourpeople.
Speaker 1 (09:55):
I love that.
And outside of honoring thosepeople, what does that look like
?
Are there specific traditionsor values passed down that still
kind of shape your companyculture?
Speaker 2 (10:06):
Our values have been the same for about 40 years.
I mean, the way we go aboutthem might be different,
safety's different 40 years agothan it is now, but that's still
a value and always will be.
One thing at Taylor that we'vebeen doing for 30 years is
Taylor Turkey.
Every single November, all ofour team members get a turkey.
(10:28):
They can either take it homeand cook it for the family for
Thanksgiving or they can donateit, and we've been doing that
forever and people love it.
They're like get so excited forTaylor turkey.
People dress up as turkeys toget their turkey.
It's just, it's just been awhole thing.
I would consider that atradition.
We stay true in our traditions.
(10:48):
But yeah, that's a, that's abig one is the Taylor turkey.
November is right, is rightaround the corner, which is
crazy.
I feel like this year has flownby.
I don't know if you feel likethat, but we've already
submitted our order for taylorturkey and he'll be here before
you know it I like how into thethe turkey it seems that people
(11:08):
get, that they dress up that's.
Speaker 1 (11:10):
that's unique and different for sure, and I I mean
.
Finding a good quality turkeyaround the holidays can be a
real challenge, so I love thatit takes pressure off.
As a working mom who has to doall the things, I realized this
morning that I have to makecupcakes later and there's
soccer practice today.
You know, if I didn't have toworry about where the main meal
(11:32):
was coming from, that would be agreat help for that kind of
thing.
Speaker 2 (11:36):
So awesome Right.
People seem to really like itand we'll continue to do it for
as long as everyone still enjoys, so yeah.
Speaker 1 (11:43):
Cool.
So Taylor Logistics describesitself as not your typical 3PL.
So what really sets you guysapart from the market?
Speaker 2 (11:52):
That is a good question.
A lot of logistics or 3PLproviders do like one piece of
the supply chain puzzle.
So they might be a freightbroker, they might have a fleet,
they might do warehousing.
They kind of just stick in onearea, which is awesome.
We've been around for so longthat we've kind of adapted our
business to meet the needs ofour customers and add all these
(12:13):
different services.
So now we have cold storage, wedo direct to consumer, we have
a fleet doing North Americanfreight services, drayage kind
of all the things under one roofso our customers don't have to
call on five different people toget their supply chain together
.
It's all under one roof, oneteam.
(12:34):
As a marketing and sales person,I do not love this phrase but
we do use it.
It's a one throat to choke.
I hate that phrase, but it isseriously true.
Like you know, at Taylor it'sjust one team for everything
from retail displays totransportation to kind of
everything.
Um, I think because we've beenaround so long, we've been able
(12:55):
to adapt our business and addall these value audit services
and things.
So it's seriously just we'rethe full kind of puzzle piece
and not just the singular um,and I think our customers and
our partners really appreciatethat I think that makes sense.
Speaker 1 (13:10):
I mean, you guys have been in business for such a
long time, really adapting andchanging to the market, making
sure that you are keeping up thepace, you're understanding the
technologies, you're changingstrategies and things like that,
and so I'm curious how you kindof see those puzzle pieces that
technology piece, that strategypiece, the company culture that
you guys have created.
(13:31):
How does that all blendtogether to create a better
supply chain solution?
Speaker 2 (13:37):
So I think when these things are in silos, that's
when the magic sauce reallyhappens.
These things all have to happentogether.
So the technology piece youhave to have good strategy
behind it.
I'm all about not implementingtech just to have tech, like,
not just making it flashy.
You know robotics and so it hasto work.
There has to be clear strategybehind it.
(13:58):
And then the glue to that wholestrategy is your culture, your
people.
They have to be bought in, theyhave to know the why, the how
and understand it fully foreverything to work.
So I think when all of thosecomponents are harmonizing and
really working together, that'swhen you have the magic sauce.
Because you know a lot ofcompanies, I think, are, you
(14:19):
know, seeing AI and they'reimplementing it where they can,
but it doesn't always work.
So having that strategy, havingthat human component, I think
is huge.
Speaker 1 (14:28):
I agree.
I think all too often it's oh,there's this new cool, flashy
thing and we want it, but howdoes that fit into the purpose
of your overall business goals?
How does it make your peoplemore efficient?
How is it helping them executein a different way?
How is it securing yourinformation, making things
adaptable and safe, you know,and so I feel like too often we
(14:53):
get distracted by those, youknow, shiny things and then we
don't really think about howwe're putting it all together in
that big puzzle.
So and I saw especially, youknow, back before I worked at
TMSA, I worked at a tech vendorand a lot of times we would see
people that would come to us andask us for help with their
(15:13):
implementation or maximizing theuse of their software, because
they bought it without reallyunderstanding the value of that.
Or they're like, ok, and now wehave to prove the ROI on this,
or we're paying big price tagfor the new flashy model we
don't understand you know why wedid that.
So you know if you are makingthose investments, know exactly
(15:34):
what you're trying to invest inand why.
Speaker 2 (15:38):
A thousand percent, and I think the same is true on
integrations.
I feel like let's integrateeverything into one hub, one
dashboard seamless, easy, said,done Like.
Let's really take a step back.
Does this make sense?
I know all of your systems talkto each other Sounds like a
fabulous and great idea, butwhat happens if that system goes
down?
Everything's down.
(15:59):
So I think integration is.
What we're really looking atright now is can we make our
systems talk to each other?
How you know?
What is the fault of that?
What does that look like?
So there's a lot to be donethere.
But yeah, I agree.
Speaker 1 (16:13):
Look at the full, full picture yeah, and with
those integrations, you don'tknow which way you want your
information to sync, andinformation like, yeah, there's
so much value in shared data,but you also there's just people
in parts of your business thatdon't need to know every bit of
information and so making sure,okay, we're giving you what you
(16:34):
need to be successful, but we're, you know, keeping this in and
also who can, like, edit thattype of information, because you
want someone like outside ofyour billing department to be
able to make edits to billingand things like that real real
hectic and cyber security andjust supply chain security in
(16:54):
general is such a hot topicright now and there's all these
different scams and things andpeople hacking into networks and
edi and api going down that youknow, having a centralized
network, is it really that safeAPI going down?
that you know having acentralized network, is it
really that safe?
So something to think about,Yep, and really you know making
sure that you are putting propersafety protocols and that
you're training your team Right,and I feel like that's really
(17:17):
important too.
We talk about, you know, techadvancements and all the things
that it can do, but there'sstill people that need to
operate those systems and makingsure that they have the best
practices and they need to knowwhat to do.
And if things you know do lookquestionable, then what should
they do like?
Who do they call?
What do they do?
What's that process?
documentation around thosethings huge right, completely
(17:38):
agree, and so, um, that'sobviously a really big issue, a
lot of things that we're talkingabout right now, but are there
any other other industry shiftsor trends that you find really
exciting or even reallychallenging?
Right, now.
Speaker 2 (17:53):
Ai is like fascinating and terrifying all
at the same time.
I don't even know what to makeof it.
I think for marketing and salesprofessionals it can make us
more efficient.
There's a lot of value there,but it also is kind of scary in
some ways, the way that it takesthings.
And am I talking to a person,you know?
Is there someone behind thismessage?
(18:14):
X Y Z?
So that's kind of scary, butalso awesome.
I know autonomous things are.
That's exciting as well, butagain also a little kind of
hesitancy there with some ofthose things.
I think in the industry now, Idon't know, merriam-webster, I
think, puts out a word of theyear and I don't know if the
(18:37):
word of the year is going to bedisruption or potentially tariff
, but those seem to come upquite a bit.
So it's just a lot of notdisruption.
Uncertainty, I think, is a keyword there, but I don't know.
There's a lot of uncertaintyfor a lot of people in a lot of
industries.
Our customers are facinguncertainty.
(18:59):
It's just there's a lot goingon.
There's a lot of pieces to thepuzzle that need some answers.
So we're doing our best topivot and create new solutions
and just really be a goodpartner for our customers.
So I don't know, there's just alot going on, a lot of unknowns
, and I think that makes it alittle scary at times.
Speaker 1 (19:21):
I would agree and like we want to be there for our
customers.
We want to be as transparent aswe can and what we're doing and
how we're doing it, but withthings being uncertain and
unknown there, you know.
Then there's question marks andyou're like how much do we
share, how much do we pivot?
You know, as we wait for someof this information to come down
, or some of this legislation tolike, is it actually going to
(19:41):
go through or is it not?
there's so much regulation thatwe have to wait and see how it
goes um and be able to adapt towhat's happening.
And it can be fast and thensometimes not at all.
So it gets pulled out andyou're like, okay, then what now
?
Speaker 2 (19:58):
we're hearing a lot of okay, this is on pause, this
is on pause, this is on pause,and there's no you know timeline
for when potentially it wouldcome back.
Or you know, maybe rfps massiveRFPs that were put out to bid
are no longer an option andthey're on pause, or whatever.
So it's just, you know, rollingwith the punches being
adaptable, and I thinktransparency and communication
(20:20):
are going to be driving forcesmoving forward.
Speaker 1 (20:23):
I agree and I definitely think because of all.
Yes, like we said, there's alot of unknowns, there's a lot
of uncertainty, and if we can bethat voice of knowledge and
transparency with our customers,that is so important.
If we're like, hey, this iswhat's going on and this is our
interpretation of it, this ishow we're following, this is
what we're doing to grow withthe market or grow with your
(20:46):
needs, all of that is going tobe very prevalent for our
customers.
Speaker 2 (20:51):
A thousand percent Market updates, providing any
kind of data you can.
Forecasting.
Any of that is super, superhelpful.
Sharing any legislation that'sgone in, any tidbits that you
can share with customers.
They genuinely appreciate it,so we've been providing them
with that.
Speaker 1 (21:07):
Excellent.
So we at TMSA like to provide alot of insights coming up here
in October at our executivesummit.
Very high level things cater tothat executive leadership.
You're going to be attendingyour first TMmsa executive
summit this year after missingelevate because you went ahead
(21:28):
and got married, which is whyyou're well taylor dalton now.
Um, congratulations.
If there's a reason to misselevate, I guess getting married
is an excuse but.
Speaker 2 (21:39):
I was.
Speaker 1 (21:40):
I stood firm that you could have brought your wedding
dress and.
I just married you there.
Awesome, yeah, and yes, I eventhink I told you like, in Ohio,
I can officially, in case youneed it.
Not that we were in Ohio, butthat would have been really
funny.
So I am excited to have youthere.
(22:01):
I remember we were talkingabout it and you said you know
you're really looking forward toit.
It's your first one, so why areyou so excited to attend your
first executive summit?
Speaker 2 (22:09):
Well, I've talked to a couple of fellow TMSA members
and they gave it so much praise.
They said it's such a goodevent.
I love that.
It's like two days jam-packedagenda and it's, like you said,
more high level and I think it'sa smaller group than Elevate,
if I'm not mistaken, which Iappreciate, and I'm looking
forward to connecting with someof my peers, seeing them after I
(22:30):
didn't see them at Elevate andseeing them in Chicago, which
I'm very excited about, and justthe agenda topics really stuck
out.
I sent it to some of my teammembers too to see if they had
interest and they're like Noelle, you need to go to this.
And I said I'm going, guys, thefloor's open for you guys as
well.
And they're like go.
So I'm very, very excited.
Nutmsa is always, always agreat event and always great to
(22:53):
catch up and learn and grow fromeach other and brainstorm.
We're all in this industry andwe're all kind of competitors in
a way, but it's seriously sucha good camaraderie and what
everyone's doing and always goodto catch up.
Speaker 1 (23:09):
Absolutely, and for a special for our listeners, we
are offering a 10% discount.
You can scan this QR code.
I realize now this image ofthis graphic is very small, so
I'm going to pop this up on thescreen.
You can use this code and getmore information about Executive
(23:30):
Summit if you go toeventstmsatodayorg, move to
Summit 10.
So I am so excited to have youat Executive Summit and, yes,
executive Summit is gearedtowards that higher level.
We have Nicole Glenn is ouropening keynote this year.
(23:51):
She is talking about, you know,leading in turbulent times and
disruption.
And then we have AnthonyPignato at Mohawk Global talking
about how to thrive in a globaltrade environment.
And we have a shippers panelthat is featuring shippers from
Google, mishapishi, power andKihi Distributors.
It's really powerhouse.
(24:12):
We have a panel aboutcommercial growth.
Like you said, it's a reallyshort event.
So it starts on October 22nd.
We have workshops to kick off,then we have our cocktail
reception at night.
That includes our mountainmover award program and then we
just have all day and then youwrap up before 4 pm and you can
head home or you can do someafter hours stuff, which we'll
(24:36):
be announcing some optionalnetworking and stuff soon.
So it's really exciting.
It is a smaller group.
Normally we have about like 60,70 people, so it is a small
group getting together.
We've gotten feedback from thatlevel of executive that they
like to keep it small and theylike to be able to be in a room
together and being able to shareideas.
(24:56):
So excited for that.
I'm curious how you see eventslike the executive summit or
like Elevate that you've been toin the past play a role in your
professional growth and in yourgrowth at Taylor Logistics.
Speaker 2 (25:13):
I attended my first TMSA event in 2018, and I had
just joined the industry andsince then I have friends.
I feel like I have a cohort.
I have leaned on so many TMSAmembers for questions and ideas
and brainstorming and Iseriously thank TMSA for all
(25:36):
it's done for me, because I'vecalled on people like Eileen for
different things and Mike atSCI Logistics folks like that
have really really been sohelpful and everyone is so kind
and, like I said previously, weare kind of all competitors at
some stage in life, but we'reall sharing ideas.
(25:58):
Mentorships I've had some greatmentors from TMSA friends.
It's been seriously awesome.
People have Mike has even cometo my husband's bar in NYC, so
it's just been seriously such agreat organization.
Everyone is so kind.
I think the word communityreally sticks out to me when I
(26:20):
think of TMSA.
It is such a good community.
We have a Slack channel, whichI love, because I'm like is
anyone else experiencing HubSpotissues?
And everyone's like, yes, whathappened?
So that was fun.
So I think you know, when Istarted at Taylor, we didn't
have much of a marketingdepartment.
We were kind of building fromthe ground up.
There wasn't.
I didn't have many co workersin this department and so really
(26:44):
leaning on a cohort like TMSAwas so incredibly helpful then
and is still now, so it's soappreciated.
Every event that TMSA puts on,from webinars to in-person
events like this I know they'veeven done things in New Jersey
with the Arizona bottling tea,so just local community events,
(27:05):
too, are always awesome, butit's yeah, community.
That word really sticks outwhen I think of TMSA.
Speaker 1 (27:11):
Absolutely, and I love being a part of this
community.
If people have watched the showbefore, they've heard my story,
in which I was a member first,and that's how we met back in
2018 in Chicago, which I alwaysthink back to that we were at a
digital marketing conferencethat TMSA did back then and we
(27:32):
went to dinner and had pasta andthere was like four of us and
we had never met but we werelike let's go eat our faces off
with you know Italian dinnersand it was so much fun and it's
been really cool watching you inyour journey coming like going
from that you know, I think youwere just director of marketing
at the time and then just risingup through the ranks of taylor
(27:53):
and watching our professionallives grow together.
And I feel like that's um partof the power of tmsa is that you
come in and you make theseconnections and you kind of go
through your career together.
And I also love the Slackchannel because I can reach out
to people individually too, andpeople can reach out
individually to me on there.
So I'm always available to youknow, pick my brain and talk
(28:17):
about all things marketing andsales which is great.
So last question for you it'sthe question I ask everyone who
comes on the show If you couldgo back in time and advise a
younger Noelle anything,personally or professionally,
when would you go back to andwhat would you say?
Speaker 2 (28:37):
I think early in my career, in college too, I would
tell young Noelle to not put somuch effort into worrying about
things you can't control.
And I still need to work onthis today.
But younger noel really need towork on that.
Um, you know people I don'tknow if you know mel robbins
like let them theory, peoplehave their feelings about it,
(28:59):
but seriously, like let them,you know, like it it's okay,
don't put so much effort.
don't put so much energy intothings you can't control and see
the bigger picture, you know,address it and move on.
I would tell her that.
I would also tell her to wearsunscreen, because you need to
wear sunscreen.
Stop getting burnt.
(29:20):
That's not good.
And I would tell her to saveyour money, girl, what are you
doing?
Do not buy that sweater, do not, you know?
Go to an expensive dinner.
Save your money, please.
Yeah, that's, I think, what Iwould tell her.
Speaker 1 (29:38):
All solid advice that we're all still learning for
sure.
Speaker 2 (29:43):
Right, yeah, yeah.
Speaker 1 (29:48):
Learning those lessons I do.
Speaker 2 (29:52):
I read sunscreen every day.
Speaker 1 (29:53):
Well, thank you.
Thank you for coming on theshow and for joining us at
executive summit.
If you want to catch ourepisode next week, we are
talking to andrew silver, whowill be the um moderator for our
shippers panel, and so excitedto chat with him and excited to
(30:17):
have you both at executivesummit.
Just a reminder in case youdidn't catch earlier we do have
a special 10 discount code forlisteners of the show and that
is going to be I will pop it upagain move to summit 10.
So thank you, noelle, forcoming on the show and being
(30:37):
such a good support system hereat TMSA.
We appreciate all that you dohere and excited to see you in
Chicago in October.
Speaker 2 (30:46):
Sounds good.
Thank you so much for having me.
Speaker 1 (30:51):
Appreciate it and we'll catch you guys next week.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Cardiac Cowboys
The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.