Hey everyone! This week, we’re doing something a little different — instead of our regular On The Porch episode, we’re bringing you the first full episode of our new limited series, Mastered: The Business of Music.
Mastered pulls back the curtain on the music industry, talking with major players about marketing, touring, sync licensing, being a DIY artist, and so much more — all the real-world advice artists and industry professionals need.
We’re excited to share this full episode with you today, and don’t worry — we’ll be back with our regular On The Porch format next week. You can also head over to the Mastered feed to catch the rest of the series.
Joelle May’s career has spanned across public relations, label management, events, and more. One area she’s worked in for over a decade is sync and licensing.
And I know what you’re thinking - wtf is sync and licensing? This is exactly why we thought it’d be great to sit down with Joelle and really unpack that.
Joelle has placed music across television, video games, and commercials in North America and Europe.
In this episode, we get to the bottom of what sync and licensing is, how to get your music placed (spoiler: it’s not easy, especially on your own), and a little bit about the legalities and how royalties work.
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