Team & Wealth Building | How Jacob Levinrad Became A Multi-Millionaire

I had the opportunity to spend some time with Jacob Levinrad, a young millionaire who is extremely wise beyond his years. From selling replica AirPods and getting a cease and desist from Apple to monetizing his peers in high school. This episode highlights an incredible story of the desire to succeed.

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Master Lens:
goals and dreams.
And I'm your host, brendan Boyd.
What's up y'all?
Welcome to another episode ofthe On the Pursuit podcast.
It's Brendan right, we're inMiami still here.

Speaker 2 (00:23):
I feel like I live here.

Speaker 1 (00:24):
I feel like I already live here, I feel like it's
home.
You know what I mean.
And on today's episode I havean amazing, young, talented
entrepreneur, right,multi-millionaire and also
someone who has took interest asa young boy, stayed with that
and has grown that and not onlybecame successful right, but

(00:46):
built businesses and and has themindset and has been able to
also, you know, createenterprise value and even sell
some businesses stuff like that,right.
So jacob living rad, right.
Yep.
So jacob living rad, welcome tothe podcast, thank you bro.

Speaker 2 (01:00):
Thank you probably, man.

Speaker 1 (01:01):
Yeah, I'm excited, bro, excited to be here.
So earlier, man, you, you kindof pulled up in something a
little spicy bro, yeah, you know, man, yeah, I'm excited, bro,
excited to be here so earlier,man, you, you kind of pulled up
in something a little spicy bro,yeah you know what I'm saying
something a little spicy doorswent up a little bit.
Get some good looks here yeahso, so, so, let's, let's talk
about that.
So why a mclaren?
How does that help yourbusiness and, honestly, does it
hurt your business at all?

Speaker 2 (01:21):
100.
No, I mean there's pros andcons of rest everything with the
mclaren specifically, and likejust supercars, to be straight.
A lot of people think it's likea marketing play.
Yeah, I genuinely do.
Just like fuck with the car,it's fun car um.
The big thing right now.
I think long term for me islike as much as I hate it.
It is true, social media isbecoming more and more like
prevalent and needed in life.

(01:41):
Yeah, and I mean even just now,from deal flow I'm getting on
like businesses and just theleverage I have when I'm
negotiating anything.
In general, having that likepersona online helps.
Yeah, the content social mediaeven just like being around me
as a 22 year old, like if I justwalk in with my you know,
lululemon's white tm1, but likeprotecting a mclaren elevated a
lot and it's just the truth.

(02:02):
I think if you want to getplaces in life, you need respect
, and if you're young, it'sgoing to be hard to get because
of age, so you need the, uhother things to help.

Speaker 1 (02:08):
Yeah, you're the main pro, so how would you say your
business, or just the perceptionof you as a serious
entrepreneur, changed once youhad the patek, once you had the
mclaren what like like how canthe viewers get a real
understanding of not that didn't.
Not that you're saying, hey, goout and get those things, but

(02:29):
how, like?
What was your experience fromwhen you didn't have it to once
you had it?
How was like, how was theinteraction?

Speaker 2 (02:35):
yeah, I mean, initially I got a tesla in 2020.
Yeah, 2020.
When I moved out, I was 18, gotlike a model 3, the fast one.
I was like fucking super hype.
I wrapped it purple and then Imoved out.
I was posting tiktoks with itand that like blew up.
I had a video to like fivemillion views in a day.
I think that was my first tasteof it and it just frankly, it
gives you attention.
It's like buying attention.
I love what you said like justdon't just instant do it.

(02:56):
I think a lot of people justthink like they hear that, like,
oh, let me buy the rolex or buythe lamborghini.
Yeah, um, definitely make sureyou can like very comfortably
afford it.
I love the buying cash flow.
I think it's great.
But, dude, fundamentally thatbuying the Tesla, the Urus in
2022 and then now just theMcLaren just now in December, I
mean it was just like a gamechanger to put behind content.

(03:16):
Yeah, we're doing like.
I mean we're probably growinglike two, three hundred thousand
followers a month right now.
On TikTok yeah, tiktok's beenreally, really good.
Yeah, and I'm aarence, I'm like50% of the videos.

Speaker 1 (03:24):
Got you, got you, yeah.
So let's just say somebody hasa car, they got the watch right.
How can they use these items tohelp grow their business?
Like, what would the marketingpiece be for that?

Speaker 2 (03:37):
Yeah, I think there's side and then, if you are
posting content online, thepersonal brand side of things.
Most people in this like, uh,anyone who has a personal brand
or, if you're watching this,you've seen personal brands.
The idea of someone kind oflooking at you at a high
societal level, I think is thebest way to put it.
That's one lever, with likenetworking and people just

(03:57):
viewing you.
Well, and I think the otherlever is just capturing
attention.
Yeah, um, I heard in one videoback in the day, but if you see
a video of someone sayingsomething who's in front of a
honda versus a lamborghini,you're gonna trust the guy with
the lamborghini.
It's just, it is the fact and Ithink it's very like valid I
think someone like I always tellpeople I'll even say on student
calls, like fucking no one,just no one who has no money,

(04:18):
just pays 70, 80 grand for awatch, doesn't fucking happen.
Yeah, and you guys can like goand think things are rented or
it isn't real, but the real,like guys who are fucking shit
up, they know it's real and it'ssuper possible.
So I think it's the networkingside of things than when it
comes to business.
It's really capturing attention, posting online with it,
marketing If you really playyour yeah.

(04:48):
So what is uh the cons to itthough?
Oh, what's the cons to it who?
I mean a ton, I think once yougain fame.
I I don't, I don't, definitelydon't think I have like
quote-unquote fame.
I definitely.
The last year it got a lot moreintense with like seeing people
in person security.
I had a stalker.
That was really fucking weird,it's weird male or female female
okay, stalker, you think wouldbe good?
active ugly ass.
Yeah, active like pulling up onyou type of stuff or what.
How?

Speaker 1 (05:08):
was she's.

Speaker 2 (05:08):
I mean she's like drawn to my building, said she's
coming to see me and stuff.
That's crazy.
Um, dude, I mean I had guysbefore at dinners, restaurants
and stuff.
Recently I had two differentoccasions that uh like a waiter
knew where I was, which waspretty cool.
That was all positive.
99 of the time it's positive.
Um, so that's the first con ispeople that know you have money.
Sometimes you put yourself inbad spots.

(05:29):
I personally am huge into guns.
Florida over Cali, also Floridayou could have fucking you'd be
strapped everywhere.
Yeah, I'm huge on like personalprotection, like that.
If I'm ever going somewhere any, anytime sketch, we get
security.
But I think that's the biggestthing is you're flaunting and
people don't like that.
So, security-wise, your ownpersonal life goes out the
picture when Kier's here.
Kier's here like 90% of theyear.

(05:50):
Right now he's back home withhis family, but I mean, it's
every day, every second.
Pretty much is getting recorded, which I fucking love.
I think some people might notlike it.
I grew up wanting this shit,dude.
I did not want to live like anormal life.
I love the idea of like camerasand stuff.
Yeah, and dude, that's prettymuch it.
There's not much cons to it,it's fun as fuck.
Great for girls Girls fucking gocrazy with these cars.

(06:10):
And yeah, a lot of pros.
So so you mentioned um you don'twant to live a younger life.
When you were younger, whatdoes that mean to you?
Yeah, I didn't.
I didn't want to live like anormal life when I was super
young, the first like thing Iremember that was like trying to
fuck shit up.
As I was like 12 years old, Ididn't.
I knew we needed money.
I knew, like I needed money tohave fun, you know, and I was

(06:33):
very, very money focused.
I've always been.
I love numbers, love gambling,and 12 years old I was buying
iPhone cases on Amazon andflipping them, yeah, so I was
ripping those.
I did a swap meet with my momterrible, idearible idea Did
terrible, I didn't make muchmoney, but went and actually was
like kind of exercising theidea of making money.
And then I tried YouTube.
This is when Justin Bieber wascoming up and I knew the story

(06:54):
of like he posted on YouTube andjust like ripped it.
So I was trying all this shiton YouTube, youtube channels,
and then it was really like 16to 18.
I think I started getting afooting for like this might not
be possible.
And then that's when, like theidea of dropping out started to
try to make money became waymore of an easy path and funny
enough that led to now somefollowers, yeah, which is cool.

(07:14):
What's the story with the golfclub?

Speaker 1 (07:17):
Oh my.

Speaker 2 (07:17):
God Started initially in eighth grade.
I was fine in school.
In middle school, I mean, I waslike definitely, like like I
wouldn't say dumb, but I, mygrades were not ideal.
Yeah, I mean, you just wasn'tprior to school.

Speaker 1 (07:28):
I was not those, because you're clearly not a
dumb person.
Yeah, you just wasn't.
That just wasn't.
That wasn't the focus yeah,facts.

Speaker 2 (07:34):
But um did fine in middle school and it was ninth
grade everyone's going intoschool and like I didn't want to
be just the averagemotherfucker who walked to
school and I was like it waslike probably a mile and a half
walk to school.
And I was like it was likeprobably a mile and a half walk
to school some, if you livednear school people would take I
was gonna walk.
And then uh, I was like fuck it, you know I can get a golf cart
.
So I'm looking online, uh,craigslist and shit, two, three,
four, five thousand for a golfcart.

(07:54):
I probably had around thatbetween just like hustling
around.
I sold hoverboards in seventhgrade.
Made like three grand from that.
You know the hoverboards was.

Speaker 1 (08:00):
It was a moment.
Yeah, I remember those middleschool moment.
Those was everywhere, bro.
Everyone was on a hoverboard,even dogs was on a hoverboard.

Speaker 2 (08:07):
You remember Iohawk?
Yeah, so Iohawk was my thing.
Like I had them, I bought themfor 300.
Iohawk for 2K.
So I went to all my boys.
I'm like yo, 600, bro, it'slike 80% off.
That's crazy.
Who I think was stealing them?
I didn't know.
It's like what?
12, 13?
I was 14 at the time, yeah.
But pretty much my mom bringsme this guy.
He has them for a grand bro andit's like I saw it said country

(08:30):
club but it was like scratchedoff.
So I'm like all right, it'sstolen, I don't give a fuck Like
, I'm just buying it off Cra,you need to anyways, driving out
of school every day chargingkids.
And then I went to sell it andobviously I got it for a great
deal and, dude, I sold it likesix months later for like two
grand made money.

Speaker 1 (08:48):
I was like, yeah, this is lit so you got to
experience it and then you mademoney on it.
Fuck yeah, that's the asset.
Crazy right yeah and funnyenough.

Speaker 2 (08:54):
It's like so, not traditional, but I guess it's
just the idea that I bought itsuper cheap and then got another
one.
I wanted more seats.
I got like four seater.
Yeah, had fun with that.
That was like my fun time inschool, bro, ninth grade, like
freshman year high school.
Everyone had like differentschool experience.
I love that year bro through ahuge party, bro, my golf cart.
We were like I think this isfine to say online.
It's been 10 years, bro, duiingthe shit out of the golf cart.

Speaker 1 (09:16):
That's crazy crazy, yeah, yeah, and that's really a
cheat code.
I mean, that's really a cheatcode because, like you, don, you
don't need a license, so youcan't really do you out in the
car.

Speaker 2 (09:24):
You know what I'm saying.
You just do whatever you wantto do.
I'm 13.
I was freaking around in myneighborhood and shit, that's
crazy man.

Speaker 1 (09:30):
So, like, what has been the hardest thing for you
as a you know, a youngentrepreneur?
I mean, you're still a youngentrepreneur now Fuck yeah.

Speaker 2 (09:58):
But doing your.
What has been the hardest thing?
Because it seems like you,based on what I've learned of
you and doing some, you knowsome background.
It seems like you've always hada knack for you know generating
revenue, being interested inbeing an entrepreneur, you on
social media, but I'm trying tonow a lot more is hiring.
I think that I mean I have thesame problem myself.
right now it's tough dude andpeople I think don't it takes.
I don't know.
Everyone realizes it atdifferent points.
For me it was always like,initially with drop shipping,

(10:19):
that's like kind of where I gotmy footing.
Yeah, it was never as neededbecause it's way less team and
people oriented, at least atsmall levels.
And then I think it reallystarted hitting with my agency.
Like once I got from runningdropshipping stores to social
media mentorship and then alsodoing the agency, it was like
just getting too insane.

(10:39):
I feel like I could work 14, 16hours a day and still be like
more work was coming in than I'dget done and that sucked.
And then I realized like holyshit, if I just find someone
just as good as me, like itcould just move twice as fast
that's crazy right.

Speaker 1 (10:52):
Yeah, the formula that I feel like people that are
entrepreneurs or solopreneursmaybe haven't grasped yet is the
idea that you actually can domore and make more by doing less
.
That's crazy right.
If you actually prioritizeduring your life, you put a

(11:13):
system in place, you put teamsin place, you have good customer
service, maybe somebody thatcan manage or be like a success
coach or whatever you canliterally 10x your performance
or what you were doing, or even100x your performance what
you're doing solo.
So that whole idea of like Ican literally do less and make

(11:35):
10 to 100k more, 10 to 100 timesmore, is actually really insane
if you really think about it.

Speaker 2 (11:40):
It's not, it's the four pillars either four or five
pillars of leverage, but it'suh, the four c's code
communication, collaboration andcapital.
And the capital side of it, Ithink, is the easiest to use in
the beginning.
If you have money, just use themoney.
Use the money to do peopleespecially.
I think the biggest thing islike leading well, if they like
feel good about being with you,and one of the biggest things

(12:00):
now I'm trying to do is paint abig enough vision for the people
who work with me.
Um, oh, it's just, it's a, it'sa game changer, growth.
Even the idea of like four orfive years ago, dude, what I
would do in six months.
I feel like we're doing it aweek now while I'm here.
I mean great example hormosegives.
I love, as he says you could bereally fucking good at sales
calls, but if I have three repsthey're gonna beat you.

(12:21):
And then he's like someoneresponded to that saying oh,
like what, if I'm better thanall three reps?
And he's like well, 30 repswill beat you, and I love that.

Speaker 1 (12:28):
I love that.
Yeah, you just mean, you justreally just multiply, yeah, 100
that assistant dude I had myfirst like high school friend.

Speaker 2 (12:37):
I met her, she I knew her since like seventh grade.
She now works for me full-time.
I got her on w2 officially ayear ago.
She's been like my assistant.
She was already dabbling likealmost like a half part-time
assistant back in like two,three years ago.
Now she's like full-on livingin miami and shit dude, like
game changer live in uh, housecleaners.
I've come every day chef, shitlike this, even like personal

(12:57):
and business.
Just the idea of leveragingcapital and team to take time
and workload off your plate,yeah, it just.
It's literally fucking magic.
It's lighting in a bottle.

Speaker 1 (13:06):
So I want to talk about how you cut your teeth in
um in the drop shipment, butbefore that, you just mentioned
something right you have.
You have these different, youknow um services that actually
make your life easier.
One would say you're wastingmoney on a chef, you're wasting
money on house, you know ahousekeeper.
You're wasting money on theseareas where you could just do it
, because it's because theinclination for most people is

(13:28):
oh, I could just do it, I'msaving money, right.
So what have you learned aboutleveraging that, bringing people
in to do those certain things?
that has contributed to youbeing more successful or just
having more time.

Speaker 2 (13:39):
Yeah, bro, it's been.
That's been a game changer.
And, funny enough, I love whatyou said, that some people think
it's dumb.
Yeah, and it is such a factLike I had a very important
person in my life who was like afather figure to me almost to
an extent, and when I wasrenting this newer apartment
that I just got, he said it wasa dumb move To rent.
Yeah, no, just a dumb move ingeneral.
It's 15k a month, so he thoughtit was a dumb move in general

(14:02):
to spend that.
And what he didn't understand,what a lot of people don't
understand, is that everyone hastheir own perspective and also
their own situation.
Some people look at Musk.
He's making a billion a day.
He can go burn 100 grand a dayand no one can say shit.
He can say he needs fire, heneeds to be warm.
Yeah, fact.
Look, pablo Escobar withliterally burning fire is a
great example.

Speaker 1 (14:20):
Yo Ante yo Rats was eating a money.

Speaker 2 (14:23):
Yeah.
So my thing is that if you deemsomething is worth it, that's
the first thing, to realize thatin my eyes, you should always
believe and trust in yourself.
And two, I think it comes downto your valuation of time, like
for me, one big thing is I'mvery, very big on what I consume
, at least when I'm trying towork.
If I'm on a vacation or it'slike 9, 10 pm at night, I'm on a
date and I care a lot less.

(14:43):
But if you're talking likelunches, lunches and breakfast
are too much important I don'tfuck around and anyone who's on
like a Postmate vibe.
I've been there when you're ondelivery or maybe if you're even
at lower levels, just likecooking yourself.
But if you're eating shittyfood, it will directly relate to
you working poorly, 100% of you.
And that.
The same thing with housecleaners.
I'm a big, I like shit beingclean.
It's fucking.
I pay 2600 a month.

(15:04):
I had one person when I saidthat they're like bro, that's my
rent.
I'm like okay.
Mm-hmm, I'm my rent.
Yeah and, yeah, exactly whatyou said do that.
I think simplification of yourlife is so great.
Yeah, I love that.
I.
I always tell people as well,like, don't make life hard.
Yeah.
So I I just made a video onlineabout when to start spending
money on those like personal-ishthings to make your life.
The video tells, like,simplification of your life,

(15:25):
yeah, when to do it.
Um, I think that 10 to 50k amonth range is when, like, house
cleaner, chef and um assistantshould come into play.

Speaker 1 (15:34):
Yeah, that's kind of like where I'm at right now.
My thing is like I need tostart researching chefs in the
cities that I'm going to, solike I was in miami uh, we're in
Miami, but I was in Miami lastweek for five days.
Right, but for me, instead ofgoing out and spending money on
eating out multiple times a day,it's well worth it for me to
just pay a chef for the week.

(15:54):
Have the foods I need, thelevels that I need, right there,
everything is available for meand there's gonna be good food.

Speaker 2 (16:00):
That's sick, it's quick, yeah, sick, it's quick,
yeah, quick, it feels great andthat even, um, the the fucking
what is it?
The idea of people waking upand like doing anything but
thinking about work?
That's my big thing too iseveryone's in a unique spot of
what might be on your plate.
You know, some people mighthave to take their kids to
school if you're 45, like whenI'm fucking older, unless I

(16:22):
really want to spend thatspecific time with my kids and
where other probably dosomething more fun with them.
Yeah, but dude, I'm 100% gonnahave a driver guaranteed.
Only reason I don't know isbecause I'm not really driving.
Yeah, but that's the thing.
Like the best way I think tosum it up and explain it is
people go and they'll buy a jetand pay thousands of dollars an
hour.
I mean like literally they'rethey're paying 50, 100 x what
they would pay if they flewcommercial, just to save a few

(16:44):
hours and have a simplifiedtravel experience.
So if there's guys spendingmillions of dollars a year on
that, some even more.
It's definitely time allocationand simplification of life is
like a huge key as you grow.

Speaker 1 (16:55):
Yeah, something that's definitely in there,
because people aren't just doingit for no reason, right?
And I feel like people alwaysoverstep the idea that time is
the most important thing youknow because like and that's
kind of like what I mean, I'mgonna go off topic a second is
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(17:15):
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(17:36):
Let's go.
That's kind of what I reallyhate about life right now, and
what I mean is People only getreal in a moment where things
actually matter, when someonepasses.
You know what I'm saying.
Somebody passes away, right?
Okay, let's say you had afriend.
I don't know if this is truefor you or not, but let's say
you had a friend or familymember and it's like the

(17:58):
communication frequency is notreally how it should be, because
my family's like that.
Like I'll message them in agroup, in a family chat, they
taking days to get back to me,right?
So I'll message them in a group, in a family chat.
They taking days to get back tome, right?
So let's say that's real foryou.
But someone passes and all of asudden, oh, I got time to fly to
visit you.
Now I've been here in LA forfive years, almost six years.
None of my family membersactually come to visit me.

(18:19):
But if I pass away, all of asudden they got all this time
that came out of nowhere, thatthey can fly to LA, la and be at
my funeral, right?
So I guess what I'm saying isthere's a pocket where people
take life seriously, right, butthey don't stay in that pocket.
Like I can tell you, like youknow, we just met, but I can
tell you, I care about you.
You know what I'm saying.
You matter to me.
Let's hang out, let's dosomething, let's actually get it
done.
But there's a lot, exactly,right?

(18:53):
So that's what I don't likeabout life, because it's time
that's wasted, bro.
It's like yo just tell me weain't rocking, or just let's not
rock, but don't say, yeah,we're gonna do something, and
then it don't ever happen Ithink it's.

Speaker 2 (19:01):
You know what I'm saying.
I think social media too, andI've seen this with stock
markets and it's similar to theidea.
I think the last like 10, 20years, I think, the world has
changed more than it's everchanged, and that's something
that people haven't seen.
And it's going to affect humans, it's going to affect politics,
it's going to affect everything.

Speaker 1 (19:16):
How would you describe that?

Speaker 2 (19:19):
I think the kind of similar to what you said, that
just people are going to be moreand more I wouldn't say robotic
, but I think disingenuous is agood word for it where I think
that the materialistic andthings people see from good
lives will start being whatpeople focus on and I think
people are becoming more andmore self-centered, a lot more

(19:41):
than maybe they were 50 yearsago.

Speaker 1 (19:44):
It's about me.
It's the way life's going.

Speaker 2 (19:46):
I think there's pros and cons to it.
I think one thing I'm big on iswhen I was younger, and I even
tell to my friends to this day.
I'm not a super, super socialperson, but I think every single
factor of life is transactionaland I'm pretty close with my
family for the most part, buteven like I've seen this with
like close family here and therethat the fact is is people.
They want their life and theywant to make their life better
most of the time.

(20:06):
I think mother to their kids isthe one caveat sometimes and
relationships similar to that.
But either way, I think exactlywhat you said people are are
really focused on themselves,and for good reason.
But I like what you said, thatthey got to be real about it
that's the fact, if you want tofucking dial in for three weeks,
you don't want to do shit.
Don't say you're gonna do shit.

Speaker 1 (20:23):
Yeah, yeah, because because, at the end of the day,
it like it gives you a real ideawhat that expectation is too.
Yeah, you know, because ifyou're someone, you're real,
you're like you're about gettingshit done and then someone's
like yo, I want to connect, butthen I like that.
It's like now you're wasting mytime and obviously I value the
time, so it's like you know,like just just don't even do it.
Yeah, um, so drop shipping.
This has been a space whereyou've been able to really kind

(20:46):
of go crazy again, right, solet's talk about that for a
second.
Like, how did you find thisspace and how did you become
successful in it?
And then, ultimately, how didyou design your business around
it?

Speaker 2 (20:57):
Yeah, so starting off February 2018, I turned 16.
I went to La Jolla Civic.
I'm feeling good, and rightaround that time is when I was
dabbling into the world of likemaking money, specifically
because I had to pick up thelease.
Lease was like $340 a month.
It felt great.
I loved having a car, but Ialso, like now, actually had
like a responsibility whichsucked and dude, I'm like I'm an

(21:18):
average ass.
Everyone thinks that these likedropouts or even people who
just do well in general, arelike, not average people.
All of them started for themost part average, although they
started showing different andweirder traits as time
progressed.
And for me that was the thing.
Dude, I was a normal ass.
Motherfucker was dating a girlat the time and then I stumbled
upon day trading.
First ricky utieras.
Actually he's pretty big, umbought his course and just it

(21:39):
was pretty crazy to me, this guylike 24.
I didn't really realize it, butI think it was starting to
trigger my brain, like realizinghe's at 24 and he has like a
Ferrari Huracan, like he isdoing very well, and he did it
in an untraditional way.
And then my brother was also abig example.
He at the time had an agency inlike social media marketing
world.
Yeah, with owning meme pages.
He still does to this day superlow key.

(22:01):
He doesn't do social media, buthe has these faceless pages and
he was making good money tooand I'm'm like it's gotta be
possible.
So it was like day tradingDidn't do all that, penny stocks
, I was doing options.
I don't even remember no one wastalking about options back then
and then I got into the worldof like the golf carts and
hoverboards were like smallerscales, but at this point I was
thinking about doing biggerpicture buying and selling on

(22:22):
like Amazon.
But I never got into it and Iwas just being like a normal,
like kind of weird kid.
June is when officially, likesix months into this, like
trying to figure shit out Iofficially had the choice of
dropping out because I wasgetting kicked out.
So that was a big like news,not news flash.
But you get kicked out ofschool at 16.
It's like you can't just donothing.
Yeah, facts and that first yearout I just kind of had to fill

(22:45):
my time.
When you have so much timealone as a kid, you're going to
figure something out.
You might not make a ton, andthat was what happened.
I initially was like kind of mybrother's assistant a bit,
making like 2K a month maybe.

Speaker 1 (22:56):
Which is that's really good money at 16, bro, no
, I was lit.

Speaker 2 (22:59):
My big thing was I knew he was doing some stuff
with like this basketball promoand I knew he was making
probably 10 at the time and Iwas helping him sell like ads
and stuff.
And then he hit a big client.
One client paid him like 100grand and when that happened I
it like it was like holy shit.
He bought a Tesla and I waslike dude, he bought a Rolex and

(23:19):
he now went from like probablydoing you know maybe 100, 200 a
year.
He's now doing like you know amil, mil five a year and I damn
that's crazy.
How old was your brother?
He's three years older than me,but I always say online like he
is the reason.
So he was 19 at the time.
Yeah, yeah, yeah, he was youngtoo.
We both did it pretty young.
Yeah, and he made millionaires,bro huh I said your mom's out

(23:44):
here creating millionaires both.
My brother was a millionaire at19, I was a millionaire at 20.

Speaker 1 (23:48):
Yeah, your mom, mom, you're doing amazing things she
should buy.
She should bottle up herparenting and sell that as a
digital product as well.

Speaker 2 (23:56):
I always say, dude, I had a blessed childhood growing
up we were like medium wealthy,we were pretty solid food on
the table and my parents gotdivorced, which a lot of people
think oh sad.
I actually like loved itbecause they didn't do too well
together and my dad and mombeing like divorced was a
perfect, happy balance.
Our dad was like really intenseand hard and my mom was like
really soft and loving and likeboth of them also knew the world

(24:18):
of like, uh, entrepreneurship.
My mom's a recruiter, yeah, soshe kind of knew the idea of
like kind of making money.
She got paid per deal and thenmy dad works at a real estate
company.
So it was like really reallyideal for me, um, and yeah, dude
, bless childhood.
Shout out moms, tell our momsfor sure so.

Speaker 1 (24:33):
So back on the dropship man.
Um, you were saying, could wejust took, I hadn't do the
sidebar there's no way we couldnot acknowledge your mom so the
amazing work that she's doingthrough a few years.

Speaker 2 (24:42):
At 20, hit the millionaire shout out moms.
But back to 16, I officially ama dropout.
June of 2018, when I left, Itried supreme reselling.
Then I stumbled upon theshopify drop shipping.
This is already like probablyq4 of 2020 or no q4 of 2018.
And then, by the way, why Iremember this so well is because
the supreme I got into in fallwinter, 2017.

(25:02):
If anyone knows supreme, it'slike they call it fall winter,
spring summer.
Yeah, so I started supreme inthe early year of my 10th grade
and then ended 10th grade.
Obviously, that year Left 10thgrade fall winter or, sorry,
spring summer of 2018.
And then it was official.
I was like three days shy ofgraduating 10th grade, but my
brother needed me home, so Ileft mid-finals, technically

(25:23):
didn't finish 10th grade, whichpissed me off because at the
time, my initial plan when Idropped out was I could always
go back, but I'd have to repeatsecond semester of 10th, which
would have sucked.
Thankfully, I didn't have to dothat and you saw my license
plate, bro.
No GED.

Speaker 1 (25:35):
Everyone said at the time I was going to ask you
about that.

Speaker 2 (25:37):
No, everyone said bro , get a GED.
And I just really fuckingdidn't.

Speaker 1 (25:44):
Yeah, no, for sure, that's a way better story bro.
Yeah, yeah.

Speaker 2 (25:47):
But, dude, 2019 is when it hit.
I was selling ear pods, appleear pods, so I framed them as
AirPods Fully, by the way, notallowed.
We'll get to that in a second.
I got sued for it, but did amillion dollars selling Apple
ear pods, keyword ear pods.
That was the one saved me, as Ididn't call them AirPods, you
called them EarPods.
Yeah and dude.

(26:07):
I initially hit it with thatwith my brother.
He would sell ads to businesses.
So my advantage I'm a bigbeliever in do things that you
have a competitive edge at andmy advantage at the time is I
knew I would get very discountedpromotions.
So I tried, brother, I'm likeyo, I'm going to start testing
products.
I tried a sunglasses store anda pool floaty store.
I still remember it wassunglasses for less than summer
necessities.
Honestly, you guys probablyGoogle it and find the old like

(26:28):
Shopify stores Both of thoseflunked, no sales at all.
And then a guy kept buying adsfor my brother selling these ear
pods.
It was Supreme Patty SupremePatty a lot of people know.
So he actually partnered withLuca Nets.
I know Luca well and he'sreflected on the story.
It's pretty funny.

Speaker 1 (26:43):
Yeah, so I mean, we can talk about luca later, but I
had this client that hired melike a while ago.
I guess it's all another storyabout luca we'll talk about
later.
But yeah, we'll hold that.
I like him, he's, he's reallysharpened me up too.

Speaker 2 (26:55):
I he's like kind of a mentor to me.
Yeah, um, dude, when he wasbuying ads for my brother.
Often I was like dude, thisguy's hitting and I didn't know
what was selling so well aboutit.
I knew obviously the site wasgood, so I replicated the site
and then I bought an ad for mybrother and it like made like
four or five sales.
I was like fuck, got intoFacebook ads.
That became literally a moneyprinter.
No one was getting ads approvedon Facebook and, funny enough, I

(27:18):
initially used my Facebook gotbanned.
Facebook was the first peoplewho were telling me like yo, you
can't promo like AirPods.
They Like yo, you can't promolike earpods.
They look just like earpods.
Like you can't do that.
And I was finessing around itbecause Facebook's so big
they're easy to finesse Justbecause they have so many ad
accounts Used.
My mom's identity got herbanned.
To this day, me and my mom areboth banned on Facebook, but I

(27:39):
found some finesses around itfor ad accounts.
Anyways, though, it startedreally hitting on Facebook ads.
I did Like 200K before I gotbanned.
Another probably half a milbefore my mom got banned.
Ran up with like literally allof my friends.
I'd pay them 50 for theirFacebooks.
My assistant now to this day Igot hers to ban too Did like a
mil two with selling these earpods.
Then got a cease and desist.
I was 17 at the time, about toturn 18.
It's like January of 2020.

(28:01):
And I got a cease and desistsaying shut it down.
And and desist saying shut itdown.
And at this point I had starteda second site too, because they
banned my first site on shopify.
Just rule of thumb don't try tosell products when you're
starting to get banned and shit.
It's just very difficult andit's way easier to sell legal
products.
Yeah, facts, um, and yeah, dude,pretty much a mil two later.
They thank god, since I was 17,apple fully.

(28:22):
They hired on a law firm towreck me and the law firm deep
dived everything.
They literally were looking atbank accounts, bank statements,
dude.
It was scary as fuck.
But since I was 17 and thankgod, this one site I did pretty
well.
But a million revenue isn'thuge, especially fucking apple,
so they just let me fly.
They're just like shut it down.
They made me show proof.
The sites were disabled andthen, yeah, both the sites shut

(28:44):
down.
It was like 1.2 probablyted.
I had like at the end 50 grandin my bank account, I remember
vividly, but I probably netted150, 200.
I was just so dumb thinkingthat it would last and that was
a repeat thing.

Speaker 1 (28:58):
That took me a few years to realize that, like
there really is ups and downsand you got to know when, you're
on an up, double down, cash out, save as it very much so will
go down, um, and that's mystarting days in drop shipping,
all right.
So, bro young, making a lot ofcoin, coin, right?
You talking about like runningup 200k, running up to 1.2 right
on drop shipping pages, yep.

(29:19):
So what I want to understand is, like, the capacity of you
making that type of money rightand then not necessarily well, I
mean you, let me know, freakingout right Overwhelmed.
You know, anxiety, it was slow,dude, you know what I'm saying.
What was that?
Well, like, paint a picture ofhow you're feeling while this is

(29:41):
going on and you're having thatsuccess and it's running up.
What are you feeling duringthat time?

Speaker 2 (29:47):
Yeah, I mean I did the dropout at 16.
It took me like six months andthen at that point I'd already
pretty much turned 17,.
February 26 of 2019.
And then that 2019 to 2020 yearof me being 17, about to turn
18 in 2020, was when it happened.
But one thing I'll say is Ithink everyone has it different.
If you're in real estate, ithits like hard.

(30:09):
You close a deal, it's like 50grand boom.
But for me it was slow, bro,because it was like you know,
100 in sales, 500 in sales,thousand sales.
My peak day at that time waslike six grand peak months like
65.
So at that time, dude, I'm likerunning all these sites, I'm
literally at one point I hadfriends of mine making sites and
then having like teaching themto run it, taking 50 of the net,

(30:29):
bro, it was insane, but it wasvery consistent.
And my brother also at thattime was making like 100 200 a
month.
So it wasn't crazy to mebecause like he, bro.
I saw him do 300k taxes, bro,yeah so when you see your
brother older brother at 19 20at the time now paying 300k in
taxes by the way, he dropped outof college freshman year, so he
dropped out literally as Idropped out and it was he was

(30:51):
one of the inspirations like, ifhe's doing it, my parents were
very like they're like fuck it,let's go all in, you know, and
yeah, he hit it quick andeverything became a lot more
doable when you see someone doit in front of you.
Know, that's why the whole likehang out with five people that
are better than you thing it'snot because, like, if you have
broke friends like you're justgonna like instantly be broke.
It just you'll feel powerful.

(31:11):
If the people around you arepoor and, on the contrary, just
hang around a bunch ofmillionaires, it's like you'll
feel like shit if you're notmaking fucking a million a year.

Speaker 1 (31:19):
Yeah, I think.
I think for the most part,where you it sounds like what?
In your brother you had amentor.
Fuck, yeah, right, and I thinkthat's something that a lot of
people don't have theopportunity to access or they
think it's a scam.
Yeah, because I'm going tocollege, you know, I'm not going
to pay somebody to to to tellme to do stuff.

(31:40):
I can just go on youtube orwhatever case may be right.
But your brother had aspecialized skill.
Yeah, you happen to be in thesame household, so you was
exposed to it.
He, you know, he he's cranking100k, 200k a month.
You know, I'm saying like bro,it's wild to me, dude, this is
four years ago too it's way lesslike popular, so so like that
gives you, it's kind of likeyou're borrowing his confidence
100, like you could see himdoing what he's doing.

(32:01):
So you're like yo, I could dothe same shit.
This is my brother.
A blessing to me having him inmy life yeah, even just like two
years after that.

Speaker 2 (32:07):
I mean, he got a mclaren.
It was actually funny becauseonce we were at move out age I
was 18, he was 21, he hadn'tmoved out yet, he just liked
living with you know, we werejust all chilling at home and I
was the one who was like all myfriends moved out.
And this is I.
I got out of airpods nowbecause the whole lawsuit thing
I was kind of freaked out but Ihad like 50, 60 grand and it was
like three months after that,um, I'm now 18 and all my

(32:29):
friends finished up a senioryear of high school, yeah, and
they were moving off to collegeand I was like that hit me hard
when I saw my friends went on tocollege because they had this
like very painted path and I'mlike fuck, I have no idea what
I'm gonna do next.
And that was a scary time.
It sucked.
I remember when all my friendsleft one, they all dipped, they
were flying the next day and I,like, fully at home, just cried.
I was just like super, like Iwas like fuck, what do I do?

(32:50):
Because at this point now Ihave no business.
You know, the AirPod thingdidn't just get shut down when
you go, and all my ego, myconfidence, my life was that
store and those stores and thatvibe and I don't, for like two
months, played a bit of.
I was big on Fortnite for a fewmonths and then I just realized

(33:10):
I can make another site and Idid exactly that.
From that point and the two,three years like following that,
I was just like product testafter product test and then now
to this day, I started mybiggest site in 2021 of July
after I'd moved out for like ayear, and that site to this day
has done like 2 million lifetimesales, solid margins, and it's

(33:30):
first month it did 131,000.
So it's cool to run what's upy'all.

Speaker 1 (33:34):
I'm standing in the middle of the street and I'm
willing to risk it all because Iwant you to grow, whether
through paid or organic measures.
Over the next five days, theaudience growth challenge we're
going to be teaching you podcastgifting strategy, video
marketing strategy, social media, predictable viral creation
strategies, the power of radioand digital PR and these
strategies are what you need togrow your business over the next
four, six, nine, even 12 monthsto skyrocket your success.

(33:57):
So if you want to join thechallenge, all you got to do is
click the link below and jointhe audience growth challenge
and join it as a VIP.
Let's get it.
So if somebody's inspired bylistening to you right now and
they're like man, I want tolaunch a shop, what's the steps
you would say, based off of yoursuccess now, if you were
talking to the younger versionof you, starting a brand new
shop right now, today, what arethe steps to get it to be

(34:21):
successful?

Speaker 2 (34:22):
So I'm big and I'm super public.
I'm a big believer that there'sno best business model.
I think it's.
You're going to do what you do.
Like I brought when I came inhere, like I love the idea of
the businesses you run.
I just think it's sick, it'snew.
I haven't heard it and that'sone thing I'll say to you guys
and anyone watching this Likeyou don't need to do the like
niche, picture perfect models.

(34:42):
You see someone talk aboutonline.
My whole thing and what I tellpeople online is that I started
an e-com, I got into socialmedia, I got into starting an
agency.
All three fucking worked for me.
There was a chance that one ofthem was really hard.
I wouldn't have continued doingit.
But any business you do unlessyou're like really retarded and
you're doing some dumb shit,like you're fucking, you know,
trying to go pick up garbage,pick up garbage you can figure

(35:07):
something out.
It's just it's going to taketime and if you do something, I
love you.
You specialize skills.
If you're doing something youhave specialized knowledge in,
or you're doing something youhave good leverage in, it's very
easy for you to do well and itjust takes time.
I like e-comm to start and Istarted with it.
I recommend people to startwith it because it's very low
risk and I really like.
I think it's a Swiss army knifeof skills.
You learn a lot of differentskills.
It taught me marketing, ittaught me branding, it taught me

(35:27):
customer service and that ledme now today to even with like
now, helping people andmentoring.
Like customer service skillsand mentorship go hand in hand.
And, yeah, I think the biggestthing I'd tell someone if they
want to start is realize there'sno best business model.
If you do want to do e-comm,that would be my advice.
Getting into it's as simple asrealizing, like, the three core
pillars.
I think it's product pick,website build marketing.

(35:49):
So product pick super crucial.
You start with that, build awebsite around it, shopify
dollar to start, yeah, and thenyou can market through organic.
It's a lot harder.
I talk about that.
I could talk about in depth,but it's too boring.
Yeah, organic marketing youguys can google after, or paid
ads paid ads is like big thingfor me.
I mean, paid ads are my life now.

Speaker 1 (36:06):
Yeah, facts, facts.
So paid ads on Facebook.
Paid ads on.

Speaker 2 (36:09):
TikTok YouTube.
What?
Once I was like, so once I wasreally crushing with
dropshipping.
This was now the store I runtoday.
I talk about it a lot online.
I'll say the name it's calledChemex.
It's like a blender bottlestore.

Speaker 1 (36:22):
Do you still?
Do you know?
You know, I should have broughtone.

Speaker 2 (36:25):
God damn I like it, bro, it's like a blender bottle
for fitness.
Yeah, funny enough, now I haveso much going on day to day like
I literally like I feel like Iforget even that I fucking have
it like running.
Yeah, good, small team aroundthat honestly my my like
smallest team, I'd say, but itruns, and the last like six
months to a year, I have notbeen as focused on it as I could
have been just been morefocused.
That's why I got out of theagency.
But but, dude, when I wasinitially running up like these

(36:46):
multiple stores and theninitially started this end of
2021, I was really really likeoverwhelmed because I started
this store and then I was alsodoing social media and I was
doing the agency too.
So I'm like, running up thesesites, I'm learning a ton and
I'm like, holy shit, I got tostart the agency.
So that was the thing is likeit took me like 2 million in
dropshipping sales to realizelike I know marketing pretty

(37:07):
well.
And then I'm like, holy shit,let me sell advertising services
to all these guys who haven'tfigured it out.
And that was a like banger,game changer, dude, because that
business netted so much.
That like was the first thingthat built up a lot of capital
for me Because dropshipping didwell.

(37:28):
But the issue is is that Iinflated my lifestyle pretty
quick when I moved out.
I was spending probably 10k amonth when I initially moved out
.
So when you aren't making a lotof money but elevate your
expenses, it becomes hard tosave.
I mean if you're making 15 butspending nine, it's like you
only have 6k a month net.
It's very hard to save becauseyou're playing with six grand.
It gets a lot easier when youcan go and push a 200k a month
when you're spending 10.
100% yeah, you just increasebank account by 190.
You're like in a great spot.

(37:48):
But dude agency, 90% margins.
It was like insane, my buddy.
I had a partner for it that Idecided to bring on and I was
going to do it solo at first,but I knew he'd provide some
good value and I had themajority and it was great.

Speaker 1 (38:01):
Nowadays I sold my share and he successes, right,
you said agency, right,internship, econ.
You know, where does themindset come from?
You know, I'm saying becausemindset is is, is is big for a

(38:22):
lot of people, right, especiallyif, like you, you dropped out
so you didn't really have a lotof indoctrination, right, you
didn't have a lot of okay, cool,I'm gonna finish high school,
I'm gonna go to college, right,so there's a lot of years that
people just get being in, youknow, uh, traditional school.
That kind of formulates the waythat they think, the way that

(38:43):
they process right, I'm gonnagraduate, I'm gonna go to
college, I'm gonna go to college, I'm gonna get a job, and then
it is what it is right.
So you dropped out, you focus onentrepreneurship.
But like what is your mindset,bro, like like what has helped
you be focused?
Right coming in here, you toldme that sometimes you just you
you focus on, like, like oneaspect, like you go all in on

(39:05):
one aspect for like three months, four months, whatever, and
then then you'll switch.
So where does some, where doesyour, your mindset come from?
To focus or grow, to develop,to be disciplined, to be
accountable?
You?

Speaker 2 (39:16):
know I.

Speaker 1 (39:16):
To really really help you scale.

Speaker 2 (39:19):
I mean, what I will say is initially I thought it
was money and I think initiallyfor everyone it is at least a
part of it.
I don't think it needs to beblack and white.
You pick one thing.
I think for most people,including myself, a lot of it
was money and I thought most ofit was.
But getting out, mean, I took agood like million two probably
from the agency, so the agencymade me a lot of money, and now

(39:39):
getting out of it, I I meananyone can imagine at 22, even
with the fucking cars, thewatches and shit, once you have
a million, two million in thebank, like you're pretty fucking
good.
Yeah, you roll it.
It's hard to spend through that,especially if you can make
decent money.
Um, but dude, I think for meright now the biggest thing I
look at is, instead ofmotivation, I I like inverse my
work.
I say like what takes me awayfrom work?

(40:01):
And I just stay away from thatstuff when I want to work.
And I think that I used to, andI think a lot of people that's
good, that's good.
Yeah, I think a lot of peopleover, complicate it, but when
you inverse what makes youproductive and just look at all
the things that takes you awayfrom it.
For I, I have a.
I'm notorious for putting myphone in like my microwave or my
oven, I like literally I won'tturn it on but I'll put it in it
and by doing that it likereally hits you.

(40:23):
Like bro, if you want to goback on your phone, you have to
open an oven.
It feels weird and you remindyourself why did I put it in the
oven?
I want to put it in somewhere.
Really, far from tell people andit is a fact, anyone here you
can open your screen time onyour phone.
I bet you average personwatching this, even average
human, probably it's like fourhours a day of screen time.
Bro, if you realize you'rewaking hours, it's probably 12
hours a day.
You're up and active 33 of yourlife's on your phone.

(40:46):
Like that hits when you realizethat you can already be 33
better, faster, quicker, smarterthan anyone else by staying off
your phone.
That's a game changer and forme for me, that's my perspective
, dude is it really?
I think wasn't hard to make alot of money and I've now seen a
lot of motherfuckers get rich.
I've had a lot of students andeven not to like glamorize
mentoring, just people ingeneral.

(41:06):
Friends look at fucking me andyou dude.
It's like literally anomaliesto society.
If you look at average income,average net worth, comparatively
to what we have.
That's true, yeah, and it wasn'tdifficult.
I don't think I'm exceptionallysmart.
I think most people who aresuper successful aren't they?
Even a lot of them say itMatter of fact.
There's some dumb motherfuckerswho get really rich and you
realize that.
You just realize it ain't hard.
And I think, simplifying it,simple skills and that's why I

(41:29):
look at it, I just inverse myproductivity and I think,
naturally it's just like I don'tdo much things that provide
enjoyment other than working.

Speaker 1 (41:39):
Yeah, unless I'm really sending so that's my
thing, dude, yeah, no, no, Ilike that, I like, I like the
way that you um put that.
I haven't really heard anyonesay it like that you know, I'm
saying like, like, uh, inverseworking, like, what are, what
are the things that take me awayfrom focusing, take me away
from being successful, charlie,take me away from locking in?

Speaker 2 (41:55):
Charlie Mungerer.
He just died but he's a reallyhe was the right hand, like kind
of the COO of BerkshireHathaway, and he says when he's
trying to solve hard thingssometimes he'll inverse it.
So like some people might saylike fuck, how do I make a
million?
And it's like okay.
What's one thing thatdefinitely will make me not make
a million?
And it's like okay, if you goand drink like 30% of the week,
you're definitely-.

Speaker 1 (42:15):
Not making a million.
Yeah, that ain't bringing nocash flow in bro.

Speaker 2 (42:19):
Yeah.
So in my eyes, inversing aproblem is sick, and keep in
mind, you don't have to befucking perfect.
A lot of these really rich guysthey say these things and they
don't put the like comma.
But I've also fucked up.
I'll a big believer in I docycles.
I think one thing people don'ttalk about is you're going to
have modes and zones in yourlife.

(42:39):
You might have a week or even aday, or maybe a month that
you're dialed the fuck in andthen you might have a bad week,
you might have a bad day, andbeing aware that that's normal
is something that doesn't gettalked about enough and I
personally hate that.
I'm happy you guys can hearthat and feel that in this pod.

Speaker 1 (42:54):
Yeah no 100.
I think, uh, identifying thatis is huge because, yeah, you're
right, people are seeing allthe the mclarens, right, they're
seeing the trips, they'reseeing the cast, right, they're
saying, you know, maybe you with, uh, you know attractive, uh,
you know woman or whatever thecase may be, but they're not
hearing the stories.
I mean, you're, you're fullybeing transparent, but there's
not, there's not a lot of thatgoing on.

Speaker 2 (43:14):
Right, you might hear it from a couple of people, but
you're not seeing it like it'snot, it's not really prevalent
everyone just talks about likethe good, good, good, everyone
has shit I've got you yeah, elonmusk, one thing I've noticed
about these really megasuccessful people that I think
happened to me from 16 to nowthat I started, I'm starting to
realize in life is that you,when you're in a very like not I

(43:34):
wouldn't say a high level, butwhen you're making a lot of
money, a lot of shit's normallygoing on and you really don't,
you can't afford to fuck up likeI.
I just fucking went yesterdayand like hiring a good
accountant, for instance, if youdon't hire a good accountant
and you a million dollar taxbill, like hiring a good
accountant can literally make orsave like a hundreds of
thousand dollars.
And I always say that I thinkyou get it almost.

(43:59):
Your brain starts getting alittle overwhelmed.
And I think Elon Musk and someof these really rich guys you
see, they literally sometimesfreeze and glitch and shit, and
Zuck's a good example.

Speaker 1 (44:09):
Like Kanye too.

Speaker 2 (44:11):
Yeah, kanye, he's crazy in his own way, but I
don't know.
I think that's one downsidethat no one talks about too is
sometimes it sucks.
So I literally lately have beengiving myself an analogy.
If I ever feel very overwhelmed, I'll go and I'll say, like
transform to a normal22-year-old in college and then
you just realize, oh, he'd bethinking about like fucking some
random bitch and it just chillsme out sometimes Versus the

(44:41):
like oh, fuck, fuck, I have like75 people to pay every month
and deal with all that shit.

Speaker 1 (44:42):
Yeah, that's funny, like you just seamlessly kind of
transition to that.
That's kind of like my nextquestion like what are some of
like the, the hardships,struggles, the obstacles that
you face?
Now, right, I mean 22successful I mean you got the
world in your palm.
Some, some, some would say,right, you can go out and do
whatever you want today,tomorrow.
Right, you decide, listen, Idon't want to work for the rest
of the month.
So what are some of the realchallenges that you might face,

(45:03):
that you might experience whenit's just you, your own thoughts
, you by yourself, you taking awalk, or you waking up with this
on your mind.
What does that look like?

Speaker 2 (45:11):
I love that dude.
I think the biggest thing whenI started hiring hiring team is
that I want to let them down.
You know, if I don't perform Imight be the leader, but if I
don't perform as a leader I'mhurting their growth too.
And especially now I've paintedthis picture pretty hard that
we're pushing now into thisportfolio idea.
I'm like kind of making smallnothing crazy.
I'm not gonna make you guysthink I'm fucking a billionaire,
like 25 to like 50k at a time,moving to smaller businesses and

(45:34):
investing into them like at100k to a milli-year.
And I want to do that and builda portfolio of companies that
then my current team can elevateand instead of just working on
maybe my social media or insteadof just working on my e-com
store, they can go and help runthe portfolio of businesses.
The e-com stores and socialmedia will be in that.
But ultimately I think it's notletting them down is one of my

(46:04):
biggest fears, which is a weirdfear to have, is the idea of
letting people down that want tohelp you accomplish your goals.
And yeah, I think just like notdoing enough.
I think a lot of people whenyou're starting off like you can
swallow and stomach if youdon't work well in a day.
But, like for me, knowing if Idon't work well in a day, like
it literally can cost me like 20, 30 grand.
There's certain dude.
I made a mistake in January.
I decided to leverage prettymuch.
I put a lot of money into R&Dwith trying to build out this AI

(46:27):
funnel, which would pretty muchuse AI to message people and
then build them a Shopify storefor free, and it cost me like 70
grand.
Just failed.
Fully didn't work.
So it was like a decision Imade consciously.
That cost me 70 grand and it'salmost like just a.
It's a big backpack on my backthat I just fucking.
I can't sit.

Speaker 1 (46:45):
I can't put it down.

Speaker 2 (46:46):
Yeah, and it's just how it is.
Again, it's Mosca, bezos, likethese guys, like it's so much
shit that starts going throughyour head and everyone has it,
everyone overthinks.
But like realize that thejourney to get to five and now
lifetime, my journey I'veprobably made like 10, 20
million bucks and there's shityou go through to get there.
It's not all sunshine andrainbows.

(47:06):
Dude, in June of last year Iwas like fully, like I wouldn't
say depressed, but super overlystressed because I was running
three businesses at the time.
This it's before I got out ofmy agency.
I'm working Every waking hour Iwas up, I'd wake up, I'd
instantly be on Slack until Iwas going to sleep.
No dinner, no friends Did amonth of waking up at 3 am.
So it gets intense.

(47:27):
And I think the stuff that goeson in your brain.
For me so far it's been thebiggest downside of not being
able to turn it off.

Speaker 1 (47:33):
Yeah, what are you afraid of?

Speaker 2 (47:38):
Sp of not being able to like turn it off, yeah.
Well, what are you afraid ofspiders now?
Oh, what am I afraid of?
Not many things, man.
I used to be afraid of death.
I researched a lot to mementomori, the like latin phrase that
it made me actually reallyalmost wouldn't say glorify
death, but be very present thatit's coming and love that.
Um, other than that dude,probably the only thing I'm
hardcore afraid of is likesnakes inside of my business
that I hired.
That's a big fear.

(47:58):
I have some really goodcontracts, but the idea that you
can be teaching, helping,training, paying for someone and
they might fuck you, yeah, Ihate that.
Yeah, not much though, man, I'mnot really a nervous person, I
feel like yeah.

Speaker 1 (48:11):
I mean that one's huge because, you're right, I'm
spending money and I'm like Icould be literally developing
somebody that could take me now,but I mean that's.

Speaker 2 (48:20):
And the worst part's, envy bro.
That's real, yeah, that's thebiggest thing I'll say If you're
going to hire someone, don'thire someone until you're the
person that someone would wantto be hired by, and I think that
as you.
But you're naturally going togrow and you got to make sure
that there's never a point wheresomeone's growing too fast,
because if they're under you andgrowing and now they're like

(48:41):
wait, I'm making 20 a month, Iwant to get to a hundred, but
like boss man's making a hundred, there's a problem, cause then
they're going to like look atboss man and be like oh, I'm
just to get a portfolio ofbusinesses and have like an
enterprise value of $50 million.

Speaker 1 (48:57):
So basically your version of like acquisitionscom.

Speaker 2 (48:59):
Exactly Meeting Hormones E2 really solidified.
That's what I want to be doingand I know if I have businesses
that are worth $50 million,let's say doing $100 billion a
year, in the next two or threeyears, I could have someone
right now on my team that looksat that.
They're like you, you know, ifthere's 200 billion revenue a
year, I can get my piece on 1%.
Maybe a COO, someone high upand me knowing I can give

(49:20):
someone like a COO, like two,three, four, five million bucks
in like enterprise value andshares and stuff.
I'm like, okay, that's a bigenough vision and that's what
I'm gunning for now.
Dude, it's like I'm going tohit that or I'm going to fucking
like die trying.

Speaker 1 (49:31):
Yeah, I got you.
Hey, listen, if you're lookingto grow your podcast business or
you're looking to leveragepodcasts to grow your business,
you want to tap in to thePodcast to Profits Academy.
We're going to teach youexactly what it takes for you to
get more exposure, to grow andscale your business or leverage
podcasts so you can do morerevenue.
What you want to do is headover to podcasttoprofitscom and

(49:53):
apply to work with me and nomember of my team.
So brand new business on brandnew business.
Owner, entrepreneur, young,right, what are some of the
things you feel like they shouldknow about going into business?
you are like, like likeprinciples, strategies, just
just maybe the mindset, becausemost people just be like I'm

(50:13):
gonna start a business, I'mstarting a business.
They're like, like, so I have amentorship and um mentorship, I
help entrepreneurs um launchscale, monetize their podcast.
But one of the biggest thing isI, I help them to start a
business because they just startyou.
Anybody can do a podcast, bro,right, technically, you turn on
the cameras.
Right, get some lights, simple,get a guest, get going.

(50:37):
But it ain't a business untilyou set it up that way, right.

Speaker 2 (50:42):
And it's different.
People don't know that it's aleap.

Speaker 1 (50:45):
Yeah, yeah, yeah.
So I mean I said that just tosay what are some of the things
like, if I'm listening to thisright now, I'm young, I want to
get going.
I'm inspired by your messages.
You know what I'm saying.
I'm young, I want to get going.
I'm inspired by your messages.
You know what I'm saying.
I see what you got going.

Speaker 2 (50:57):
I'm like yo, I need to change Right.

Speaker 1 (50:58):
What are some things I need to know?
What are some things they needto know, based on your
experiences, that could reallyhelp them out, so they ain't
just start off like everyoneelse.

Speaker 2 (51:08):
Yeah, I have a good analogy.
I've only used once, neverpublicly, but I have a really
good analogy that I think sumsup the journey of starting a
business that it isn't a like dowell or not do well, it is like
a guaranteed you are on a raceand throughout the race,
whatever your perceived goal is,let's say you're like I can
have 100 grand, whatever youbelieve is possible, that's the

(51:29):
finish line.
Because if you don't believeit's possible, there's no way
you're going to pass that.
So if you believe you can getto's say, 100, cam on as you
progress.
It's not like a.
It's not a race where you aregoing to like maybe get to the
finish line or not.
You could fucking crawl there.
It might take you seven years,but you're gonna get to the
finish line.
The one flaw people do see isthat, or sorry, the one thing
people don't see is that thereare mistakes.

(51:50):
You might run 100 feet thenlike fucking you know, get
picked up and brought back.
One fuck up, yeah, but the factis it's inevitable.
You get to the finish line.
Inevitable.
And that's one thing I thinkpeople overlook is this isn't
like a oh, I might do well, oh,it might work, it is guaranteed
to work as long as you perceiveit's possible, and also the
caveat's.
Like you aren't retarded yeahbut that's my, that's my main

(52:13):
thing, dude.
As long as everyone knows it's,it's guaranteed.
I love that because people justknow you just have to
continuously work.
Yeah, just the fact um otherthan that it won't be easy.
If it was easy, everyone woulddo it and it wouldn't be fun, um
books, books, yeah, any booksreally good, 10x is better than
2x.

Speaker 1 (52:31):
Yeah, you know, you know it was funny.
The last three people were thelast two people definitely.
Um, mentioned that book, reallythat, yeah, yeah.
And then the third person I wasgonna mention, I actually
mentioned it to them, wow, yeah,dan sullivan dude that book
like I mean, I've I'verecommended to a lot of people.

Speaker 2 (52:52):
It's probably gone around now in miami.
Get them out.
Just everyone loves it's a greatbook makes a lot of sense since
, I think, overlooked by a lotof people it's probably gone
around now in miami get them out, just everyone loves it's great
book makes a lot of sense sinceI think overlooked by a lot of
people that you can be doingdumb shit and it's obviously not
ideal.
That's the whole game too.
If you're doing dumb shit, therace is going to take a lot
longer.
You know, for right now, for meit's like getting to 50 mil.
I'm not worried it won't happen.
Yeah, I know it'll happen, justlike hopefully it doesn't take

(53:12):
more than like a year or two.
Yeah, yeah, yeah.

Speaker 1 (53:14):
So 10X easier than 2X .
Anything else.
Any other book pops off in yourmind.

Speaker 2 (53:20):
Tax-free wealth probably has already made me
like half a million tax savings,so that's like a no-brainer.
I think once you're making like100K a year plus, it's like
it'll take you four hours toread.
It's probably going to save youmoney in taxes.
If it saves you 20% in taxes inyour life, it's like assuming
you think you're going to makeat least a million a year.
It's going to save you 20% ofwhat 15 mil.
So it's $3 million you couldsave in your lifetime for four

(53:42):
hours of reading.
That's worth it.
Yeah worth it.
Other than that, not really.
10x is better than 2x.
It's one of my favorite.

Speaker 1 (54:00):
Now one thing I'm been doing, a lot, dude.

Speaker 2 (54:00):
I look at the glossary of the chapters and
just grab what you need, pickthe chapters.
Dude, that was a game changer.
Yeah, I'm like.
So it's like you can go readfor your 40 books there's an app
like that called our blinkers.

Speaker 1 (54:06):
So what blinkers?
What they do is they'll giveyou, uh, eight to ten minutes of
a book.
You know I'm saying summarizeit, and then you can decide
either you got everything or Iactually want to read it, or
whatever.
Yeah, I love that.
It's called blankers.

Speaker 2 (54:19):
That's the game, and that's like another example of
like the 10x of 0 and 2x.
It's usually.
It's like literally using thattheory and analogy and that's
one thing too.
I tell my team.
You know the the stage I thinkthat I've gotten to now is,
instead of me working on myselfas much, I think I'm way more
focused on leadership and makingsure my team is working well.
And if they're not, kind of, Ijust poached the VP of sales

(54:42):
from a huge company we have 20million a year company.
He was down to come to me mainlybecause I think we have a lot
of growth in us.
He sees, like we could probably10X.
His company wasn't going to,they were kind of peak, but
people dude, hiring good peopleand leading them well.
Yeah, luca was the one I wastalking to him and we're both
Jewish, me and Lucas, we couldsay it.
But like literally the idea oflike, look at Hitler, look at

(55:02):
Martin Luther King, these realleaders, good or bad, and you
can do that to really lead well,and these guys, just they were
inspiring.
So that's one thing too.
I looked into that a lot.
Um, mlk, I gotta look into more.
But the idea of leading well,as we talked about leverage,
it's the right here.
We're here now, but the factthat I have a 70 person team

(55:23):
it's like the amount of work I'mgetting done while filming this
podcast is probably what fiveor ten you know solo, solo
renewers are doing so?

Speaker 1 (55:31):
so you mentioned hitler just now, so you feel
like there's some things thatyou were able to learn from him.
A hundred percent, dude.

Speaker 2 (55:37):
Yeah, I think the idea of leadership in general
dude is it's such a powerfultrait you know the 48 laws of
power is a good example, likethe idea of gaining power and
leverage is putting yourself ina spot to lead one-on-one convos
, lead in general, and I meanthink about it If you could lead
a ton of people anyone watchingthis like you're in a very,
very ideal spot and coupleleadership with hiring, with

(55:58):
money, with vision, it's arecipe for fucking money.

Speaker 1 (56:01):
Yeah I see that you can cook, yeah, so so what do
you think about the idea that,um, money's not real?
You know, I'm saying it's worthwhat?
What they say it's worth, yeah,but you have the ability to
trade this, this asset, that'snot really worth anything
technically because it's notbacked by.
You have the ability to tradethis, this asset, that's not
really worth anythingtechnically because it's not
backed by nothing, the actuallyreal thing, right, you can trade
for real mentorship.

(56:22):
You can trade it for for realknowledge.
You can trade it for an actualcash flowing asset.
You know, saying you could tradeit for the opportunity to build
a relationship, to get anexperience.
And the reason why I say thatis because there's a lot of
people, you know, young, old, um, you know, maybe in their 30s
or whatever, or maybe just, youknow, maybe in their seniors,

(56:42):
that are afraid to spend themoney, that are afraid to invest
, that are afraid to to, youknow, take a risk because they
feel like they're going to lose.
But you have been able to, youknow, take this money, like you
said, i'm'm gonna invest it towhere I can get a duplication,
you know, uh, what would you sayto that?

Speaker 2 (56:59):
yeah, I think I love the idea of realizing that money
will come and go hardcore yeahand it can either happen with
your like decisions or it couldhappen kind of like for you.
Every single opportunity I'vegot to spend money, whether it
did well or did poor in my eyes,has grown me and I think the

(57:20):
biggest thing people don'trealize is like the number one
most guaranteed high ROIinvestment.
I'm talking like you're goingto a casino.
You know the next fuckingnumber.
That's about a hidden roulette.
You could just bet it it's.
It's people.
When you either invest in peoplehelping you do things or vice
versa, like working for you orvice versa, a mentor and I would

(57:41):
be careful anyone watching thisfrom even forget the word
mentors think of someone thereto guide you.
It's such a no brainer as longas you know they got to a place
you want to be.
So I mean I have no reason tolie about this.
I spend right now I think 50,probably 50, 60 grand a year on
like just coaching, and it'smainly from two people who I

(58:01):
just pay an hourly, I speak tolike every two weeks and like I
don't enjoy spending the 52.
But then you realize like ifthere was a fucking perfect path
to be painted, someone couldjust tell you what it is.
Tell you the next number.
It's about a hit roulette.

Speaker 1 (58:14):
Yeah.

Speaker 2 (58:14):
Like, would you spend that money?
And, dude, if you're fuckingeating at Chipotle, you like you
fuck, fuck everything else.
Like all I want is that and theidea of it's such a no brainer
investment and like fuckinganyone watching here, I don't
want to promo at all.
I'm not promoing any of my shit.
Oh well, maybe put like mysocial media, but I'm not the
one to tell you like, buy myshit, buy my course, buy my

(58:36):
anything.
I don't show anything, evenpublicly, and it's because I'm
big on that.
I'm big on the idea ofrealizing it's like it doesn't
need to be me, it doesn't needto be any specific person.
Just realize that people canhelp you a lot.
And if this game was alone, youhad to do this.
Solo Jeff Bezos wouldn't havehired a half a million people.

Speaker 1 (58:53):
All right, bro.
I feel like we're best friendsnow, bro, for no long.

Speaker 2 (58:56):
You know what?

Speaker 1 (58:57):
I'm saying.
I mean you touched on a lot ofstuff, right.
You talked about mindset.
You know the idea of thinkingbigger, relationship capital,
investing in yourself, buildingteams.
You know the benefit ofactually having.
You know parents, that divorcebecause you never really hear
about that right Diving intospaces that you know you weren't

(59:18):
in, right, you're basicallyjust risking it all in a sense.
And then, like, following thelead of somebody that's doing
something that you want to do ieyour brother at an early age
and now you're doing that withmentors and stuff like that,
right, investing money.
So like what else, bro, forpeople that are here watching
now, listening, right, that'sgonna you know, they're gonna

(59:38):
continue to be inspired by you.
That's gonna learn your story,right, maybe this podcast is a
is a determining factor, right?
Is there anything else that youwould want to give share?
You know kind of, uh, leavewith, you know, the, the people
that are taking this part in tohelp them improve their lives.

Speaker 2 (59:57):
I think if I had to sum up one no-brainer anyone
could take away, I think it'd bealways looking at the glass
being half full and reallyrealizing there's a bright side
to everything.
I think time and time again.
I think the divorce is a goodexample of that.
No one talks about divorcesbeing good, but I even told my
parents I loved it.
It helps, never hurts, and ifyou do things that help you,
it's talks about divorce asbeing good, but I I even tell my
parents I loved it.
Yeah, um, it helps, never hurts, and if you do things that help

(01:00:19):
you, it's gonna make your lifeeasier.
So I think that's a great sumup and something I use every
single day.
My team knows me for verypositive person, very optimistic
person, even when things arebad, which has only ever helped
me yeah, facts, man listen bro.

Speaker 1 (01:00:34):
This has been fire.
Man listen I hope you guys gota lot out of this podcast.
Let them know where they cantap into you, Like if they're
just learning of you have seenyou for the very first time.

Speaker 2 (01:00:43):
where do they go?
Tiktok's the easiest Make moneywith Jacob on TikTok.

Speaker 1 (01:00:46):
Make money with Jacob on TikTok.
Simple that's it.

Speaker 2 (01:00:48):
Simple, simple, 2.6 mil more when you shoot it.

Speaker 1 (01:00:52):
Yeah, that's crazy man.
So, listen, make sure that youguys go to TikTok, go to
Instagram, lock in this dude.
He's building enterprise valueright now.
So you know, maybe you have abusiness, you know, maybe you
have something that might beworth him investing in or taking
a look at, right?
So if that's the case, makesure you reach out to him.

(01:01:12):
Or, if you're not even surewhat that means, you know what
I'm saying.
Reach out 100%.
Right, because Alex O'Moleytalks about it all the time.
This is a young entrepreneur, ayoung businessman right now
that's actually looking to build, you know, enterprise value
100%.
You know what I mean.
So it's Brennan Boyd.
This is Jacob right now, anamazing podcast.

(01:01:34):
Make sure that you guys likeand subscribe man, you know what
I'm saying and definitelyfollow my guy.
Follow my guy and we'll see youon the next one.
You.