Using Marketing & Systems To Make Millions Online | Ravi Abuvala

What does it take to turn passion into profit? Join us on the latest episode of the On the Pursuit podcast as we uncover the secrets with Ravi Alvavala, a trailblazing entrepreneur in the content creation world. Ravi shares how his exhilarating motorcycle rides and piloting adventures spark creative ideas and mental clarity, aligning perfectly with his business strategies. We delve into effective content monetization techniques, proving that financial success is within reach, even without brand deals or massive audiences.

Drawing captivating analogies between community building and premium experiences, we discuss how to offer exclusive content that elevates audience engagement. Hear about my journey of launching a $97/month membership site that transformed my recurring revenue stream, and learn how to create a well-structured product suite to bridge the gap for audiences not yet ready to invest in high-priced services. Ravi and I also explore low-ticket product strategies, emphasizing the importance of trust and consistent content exposure to drive higher-value sales organically.

Dive deeper into the mindset shifts and feedback loops crucial for reaching financial milestones. Discover the finite versus infinite game concept, where long-term passion trumps short-term goals, leading to less stress and greater success. We wrap up with practical tips on personal branding, leveraging YouTube for marketing, and building profitable growth strategies while balancing ambition with personal fulfillment. Tune in for actionable insights and inspiring stories that will elevate your content creation and business endeavors.

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Episode Transcript

Speaker 1 (00:02):
Welcome to the On the Pursuit podcast, where we
connect with entrepreneurs,movers, shakers and business
owners who've built amazingthings on the pursuit of their
goals and dreams.
And I'm your host, brendan Boyd.
What's up y'all?
Welcome to another episode ofthe On the Pursuit podcast,
where we interview six, seven,eight, even nine figure
entrepreneurs.
Today's very special Back inMiami, I happen to have somebody

(00:25):
I feel like he's my friendalready.
Are we friends?
yeah, I'd say we're friends youknow what I'm saying, so listen,
this dude is someone that, uh,I've been following for quite a
while and before I learned aboutthis, this uh funnel that he
created, I would say well, Idon't know if you created it,
but I feel like I learned aboutit from you, right, where it's
all really based on the timethat you spend with someone

(00:45):
without really having to spendwith them.
That's what made me be, I feellike, ingratiated to you in the
first place.
So this individual created that.
I consumed hours of his contentand the next thing I know I was
investing in myself with one ofhis products and services.
So, ravi Alvavala, welcome tothe podcast man.
Yo thanks for having me on.
I appreciate it, and yo you putup a motorcycle bro.

Speaker 2 (01:07):
Yeah, I did.
It's funny, Like we did thatintro shot, I literally just got
it delivered three days ago.

Speaker 1 (01:13):
Oh, so that's new.

Speaker 2 (01:15):
I was like when you were like yo, let's do an intro
shot.
I was like inside, I was stoked.
I was like this is exactly whyI bought it and it's why I put
it on my business card.
So you know I'd rather that.
So now justifies it, have you?
had a bike uh prior uh no, Iactually haven't had a bike
prior.
I had a plane, so I obviouslydriver's license.
Then about two years ago got mypilot's license, bought a plane
, and then I just like every fewyears I get a little antsy, I

(01:36):
want to do something new.
So I got uh my bike in december, but then I I put about uh ten
thousand dollars worth of customlike mods and everything to
make it my own, and so it's beenworks on from december until
now, which is literally end ofapril, and I just got it
delivered literally three daysago so were you riding bikes
prior, or this?

Speaker 1 (01:53):
literally, this is the first bike, ever first bike,
and you just got the licenseand everything exactly lately
silencing, got the license.

Speaker 2 (01:59):
I literally was at the dmv yesterday for like two
hours getting my registrationfor it and uh.
So when I pulled up, you'relike it was good shot.

Speaker 1 (02:06):
I was like I hope I don't fuck this up so, um, I
used to have a bike man, so Ihad a bike from like uh 06 to 08
nice.
I was the only one of myfriends that had a bike, so I
was riding by myself, meetingpeople.
Uh, very freeing experience.
Um, uh, you know, oddly enough,I feel like you could think a
lot.
Oh, yeah, yeah so you got sometime to kind of think and

(02:27):
process, um, and then when Isold it a couple years later,
then my friends got bikes.
You know I'm saying I don't gotone that they got.
They're doing rides together,um, but I haven't had a bike
since, uh, since since 2008, soit's been a while I did, I.

Speaker 2 (02:41):
I so just like a plane as well.
Like when I'm flying my plane,that's a lot of really great
time to think as well, and I butit's interesting, it's like
it's time to think, but it'salso pretty active as well, and
so like with.
The reason I got my planeoriginally was because I wanted
something that was not businessand not working out, because
that was like my entire life wasjust those two things.
But I still wanted to be likechallenged.

(03:03):
I wanted something to like andbecause if I, if I'm literally
doing anything and I'm not likereally engaging my brain, I will
instantly start going intobusiness thinking I might even
start creating problems in myhead.
So with a bike or a plane, youkind of got to be like focused
on the road, where you're atwhat you're doing, or obviously
in the skies, and so I like younailed it.
I kind of feel that same.
It's almost like a little bitof form of meditation on the

(03:25):
bike.

Speaker 1 (03:25):
That I have on the plane as well.
So basically you're saying Ishould get another bike.
I think you should.

Speaker 2 (03:29):
Especially if you're moving to Miami, dude, then we
can come down here.
We got to ride together.
That's crazy.

Speaker 1 (03:34):
Put a little gang together.
That's what I'm saying.
So listen, I have a lot ofcontent creators and and
podcasters that are tuned intomy content and, um, my message
is to help them monetize withoutbrand deal, sponsorships or
having a large audience.
Because I know it's possiblebecause my podcast is a
six-figure podcast.

(03:54):
I've been built businesses inin other verticals off of having
a show, so a lot of themessaging that you, that you put
out like I just buy, buy withit because I understand it right
.
So can we just talk a littlebit about just like content in
general, maybe different ways ofhow we can monetize that
content and then like how howthey can use the content, maybe

(04:15):
lead them to offers and thingslike that yeah, um, I like to
break things down into firstprinciples, like as simple as
possible so like in firstprinciples, the more people that
know you in general as long asyou're not doing terrible things
, the more money you'll make.

Speaker 2 (04:29):
That's like as basic as you can get so exposure the
more people that know youexactly, more people can flow
you exactly you nailed it.
That's exactly what it is.
So the more people that knowyou, the more people that flow
you.
I like is that you're sayingthat's my boy saying shout out
to dion.

Speaker 1 (04:41):
Okay, cool, I like that.
I was like I might steal thatall right.

Speaker 2 (04:46):
so a hundred percent, that's it.
So what happens is a lot ofpeople uh, they're, they create
contents, but they don't createcontent with the idea of
monetizing it.
Right, and that might be a fewpeople to listen to this podcast
as well.
Right now, it's like you'vecreated this podcast or this
youtube channel and you've beenmaking this content and maybe
you're actually primarilyfocused on just getting more

(05:07):
views.
But, like you and I were justtalking about before screen here
, the issue with just more viewsis that you might maybe get a
brand deal, but it's not goingto be a lot of money, in all
honesty.
But if you're creating contentwith the idea of I want to get
more views but also I want tomonetize it, then without a
whole lot of views, without awhole lot of work on the content

(05:27):
, you can actually start cashingit in on the back end through
monetization vehicles, whichwe'll talk about here in a
little bit.
So first principles is like themore people that know you, the
more people that will flow you,the more money you'll make.
But you don't want the wrongpeople to know you, right, and
that is a mistake I've made andI actually talk about this one
of my YouTube videos.
But back when I was stilltrying to figure out the content

(05:47):
game, like I was hiring peoplethat worked with Mr Beast, like
I was spending tens of thousandsof dollars on consultants on
Tik TOK, instagram, youtube, allthat stuff, and they were
telling me like, hey, you needto make this viral thing here
and this thing here.
And so I still remember to thisday I had a TikTok where I
showed like where do you go tothe bathroom on a private plane?
And so it was me and my plane.

(06:08):
I was showing and I got I think1.5 million views on TikTok,
which for me was like insane atthe time.
But we have like links and wecan track where sales come from.
We didn't get one lead, onecall or one sale Because it was
the wrong people.
Because it was the wrong people,because it was the wrong, it
was people that are interestedon a bathroom on a plane, not
interested in scaling theirbusiness.
You know what I mean.
So most people just focus onviews, view, views, um, but you

(06:29):
need to focus on making surethat the content you're creating
is attracting the right peoplethat you want, and so so
magnetic content exactly, andit's like, even if you do it
right, it should repel peoplethat you don't want.
Yeah, and a great example ofthis is if you actually look at
my YouTube over the past let'ssay 18 months, I'd say about 18
months ago a lot of my videoswere on software, cold email,

(06:51):
cold outbound, et cetera, etcetera, and those views would
get put in YouTube searchresults and they would start
ranking.
And I still get used today tomy ClickUp videos, linkedin
videos.
I'm like number one of youstripe in how to use ClickUp,
but the problem with that isthat those people aren't
necessarily my ideal clients,right?
So I'm getting a lot of viewsand that's great, but they're
not my ideal clients.
And then, if you look over time,what happened is, as I started

(07:13):
getting feedback from my salesteam and I look at the clients
that I work with, they usuallyfall in the bucket of they're
already running ads or they'realready creating content online,
right.
And so I realized that bycreating cold email videos, I
was getting a lot of views, butI wasn't attracting the people
that were going to buy from us.
And we were getting a lot ofcalls from cold emails but we
weren't getting a lot of salesfrom people that watch these

(07:34):
cold email videos.
So you can literally see, ifpeople go on my YouTube, a
progression and you'll also seea lot of these newer videos have
a lot less views than my oldervideos did, because the
algorithm kind of is favoring mea little bit more.
For, like, if I did a videotomorrow on how to use linkedin
sales navigator, it would popoff no problem, right, but those
aren't the people that I wantto attract anymore.
So now all my videos are moreabout, like, how to run, what

(07:56):
it's like managing thousands ofclients, uh, what it's, how to
create a content creation system, this self-sustaining funnel
what you were talking about alittle bit earlier that I
created, and so those have muchless views, but now we have the
analytics that show that thoseare bringing higher, higher
quality clients, so more views,but the right people.
You need to be attracting yourcontent.
And so now we're even I'm eventhrowing rocks against cold

(08:17):
email.
I'm saying like, hey, don't docold email, you should do ads or
the self-sustaining funnelinstead, and then we can get
into monetization vehicles.

Speaker 1 (08:26):
If you want me to as well, of course, man, all right,
just making sure, of course.

Speaker 2 (08:29):
So, like we had talked about earlier, about also
brand deals and like views andAdSense and the truth is that,
while that stuff can make you alittle bit of money, once again
now you're going to be probablycreating content that's good for
views or that's good for thatbrand instead of creating
content that's good for you andgood for your business.
And if you're watching this andyou don't even have a business
right now, then you can juststart thinking of, like, okay,

(08:50):
what's content that I'm alreadymaking that I can kind of funnel
into either a low ticketcommunity, which is what we have
it's called Scaling School, $97a month and or a high ticket
product as well right, somethingthat's $2,000, $3,000, $5,000,
$10,000, $15,000.
And I actually have a littlebit of a blend of both.
I have a low ticket communityand membership site which we

(09:11):
launched in February.
It's doing very well, and thenI have the high ticket that I've
had for the past few years.

Speaker 1 (09:15):
Is your revenue stuck If you're an entrepreneur and
youring is the ideal way to bediscovered 24 hours a day by
your ideal clients.
And guess what, the more peoplethat know you, the more people
can flow.
You Head over topodcastmasterypackcom and take

(09:36):
advantage of your first or nextpodcast, let's go.
So, the low ticket communityyeah, $99 a month.
So this is one of, uh, thefoundational four.
So I teach podcasts how tomonetize right, and there's a
lot of ways they can monetize,but I believe they only need a
foundational four.
So one of the foundational fouris the community right, and the
reason why I say that isbecause the community is

(09:57):
something that's recurring right, and in my opinion I've heard,
like russell say this, and Ithink I even heard hermosi say
this, and you don't really havea business if you don't have
recurring revenue.
Right, but the communityrevenue you can, basically, you
can predict and you can dependon.
Right, and you mentioned, likeuh, flying.
So you talk about the plane.

(10:17):
So I always use this analogyright when I talk about
community.
So you got a plane, there'seconomy seats and then it's
first class.
So if I okay, let's say I wantto pull up a podcast that you
was on, I can go to spotify,apple music, youtube.
That's economy, right, that'sthe majority of everybody.
Right, you're sitting in themiddle.
It takes you a long to get onthe plane.
Get off the plane.
Flight attendants take foreverto bring you your stuff.

(10:39):
It's not the best way toexperience flying.
Just like the podcast, like Ican easily do that, right.
But the first class, right, geton first, get off first.
Pillow blanket, headphones,maybe you'll get a drink.
You might meet the captain.
That's the community, right,that's the gated, because there,
even if you're a podcast orcontent creator, you can put

(11:00):
exclusives in there.
You can give, uh, differentaccess and that's what people
want.
Yeah, right, people want to bein there.
You can give different accessand that's what people want.
People want to be in thecommunity, they want to have
access, they want to haveresources.
So if you do create content,you can put those additional
resources and they don't evenhave to be a certain type.
It can literally be like youcan poll your audience what do
they want, what do they like?

(11:20):
What would be a betterexperience?
Put that in the gated communityand you can get a couple of
those people and then obviouslygrow that to to you have.
So how, how important is um aoffer like that and what has you
know?

Speaker 2 (11:35):
having a low ticket funnel done for your business.
Yeah, it's an awesome question.
So you're, you nailed it.
I read a book, uh, about sixmonths months ago, where they
talked about if you don't haverecurring revenue, you have a
promotion.
You don't.
You don't have a business rightand you know you got a
promotion.
That's even worse, which, whichis terrible you're always on
what I call a revenue rollercoaster right and you get a
client, then you service theclient, you lose the client,
you're back up to getting aclient again and you can do that

(11:57):
at a very high level.
I made multiple eight figuresdoing exactly that.
So it's it's like you candefinitely make money with it.
But it's funny because when Iread that and then a few of the
things kind of happened in thebeginning of this year, almost
just like perfect blend ofthings, and I was like you know,
I think I'm ready to launch amembership site, a low ticket
community, for $97 a month, andwe launched it in February, end

(12:18):
of February, early March, andwe're almost at, I think, about
about 78 or 79K MRR with themembership site that we launched
.
And it's pretty insane becausebefore that I've had no
recurring revenue in my business.
So you're talking about 80K offthe community, exactly off the
community, off a month.
Yeah, so we launched it at theend of February, early March,

(12:38):
and as of right now, I thinkwe're somewhere between $70,000
and $80,000 in monthly recurringrevenue and to be honest, I'm
not trying to sell you guysanything right now it was way
easier than I thought it wasgoing to be.
It really was, and I think it'sbecause I don't think I know
it's because I had all thisorganic content and before I had

(12:59):
all this organic content, whichI have over 900 videos on
YouTube and then the only otherway somebody could work with me
was by spending $15,000 minimum,so it was like free $15,000.
So there was this huge gap ofpeople that couldn't afford
$15,000, or maybe they couldafford $15,000, but they just
wanted to see if I was the realdeal first before they got in
there.

(13:19):
And so by creating this littlemini jump from free into $97 a
month even if it's $7 a month,$47 a month by doing that I was
able to actually startmonetizing some of that huge
amount of value that I wasproviding in the marketplace.
And it's been incredible,because now it's almost like I
actually say this in a video onmy YouTube channel.
But I get more excited when Isee a new $97 payment come in

(13:43):
than I do when I see a 50k wirehit for one of our backend
masterminds, because I know thatit's recurring.
I know that I have to get on asales call for it.
I know that I won't have to geton coaching calls for it.
I know that I won't have to goback and forth in Slack for it.
I know that if they ask for arefund or whatever, it's not
going to be the, I'm like allright, here's $97.
It's not like I invested allthis time, energy and effort

(14:04):
inside of it again, and so I, weabsolutely love it.
And it's interesting you talkedabout.
I love that reference to economyand first class because the way
that I see it, one of the bestvideos I think I've ever made
for my clients it's calledcreating a product suite.
It's like an hour and 20minutes, and I created it after
we launched the membership site,and so a product suite, if you

(14:26):
don't know, is essentially likeall the products that you sell
underneath your umbrella, and Iknow you said that you've had
your podcast, been able tolaunch multiple figure of
business for you, which is epic,and so a product suite should
be one product should be leadingto the next product, right?
A lot of people don't realizethis, but in a true product
suite, if you're a contentcreator, your content is a
product that people are judgingyou.

(14:47):
They're paying you with theirtime maybe not money, but
they're paying you with theirtime.
No-transcript.

(15:13):
So we give our clients thisGoogle sheet and you can
actually put the differentelements of what people get at
each product, because what a lotof people will do is they'll
cannibalize, which, if you don'tknow what that means, it means
that you'll eat into your otheroffers by creating lower ticket
offers or by putting freecontent out there, and so you
need to decide very early onwhat am I going to have for free

(15:34):
, what's going to be included inthis $97 one?
What's going to be included inthe 5K one, the 15K, the 50K,
before you do any launching orany promotion or anything like
that.
And so the easiest thing, Ithink, for people to remember is
that, in a great product suite,in my opinion, you're pretty
much just increasing the levelof supports or access that
people are going through there.
So, free contents I love whenpeople comment and view my stuff

(15:55):
, for sure, but I really owethem nothing.
Technically, they haven't paidme money, right?
I'm giving them free stuff, soI owe them nothing.
They actually owe you something.
Yeah, right, I'm giving themfree stuff, so I owe them.
They actually owe you something.
Yeah, technically that's thelaw of reciprocity.
Like yo, listen, I'm gettingexactly exactly.
People will get a little upsetthat I say that because they're
like you gotta love youraudience, which I love my
audience.
But I'm saying, like, as far aslike the things I'm going to do
for them, right, I'm alreadyproviding the content.
And so then with the community97 a month, they get access to

(16:18):
more data content.
But they also get um, acoaching call.
They get the ability to askquestions inside of there.
They have the ability to givefeedback.
They get access to, like member, we call member makeover calls
where I analyze people'sbusiness, and so, and then in
the high ticket, we start doingdone for you stuff with you,
right, we do more personalizedone-on-one work, we'll create
you a custom roadmap, all thatstuff.
So identifying, before you evenstart like, okay, if you're

(16:40):
going to do the membership site,which I think is awesome, I
think it's great that you'retelling your clients to do that,
I think that's perfect.
But in my opinion, what youdon't want to do is like, okay,
let me over deliver for these$97 a month.
People, let me give awayeverything, let me do an
onboarding call for them, let medo a six coaching calls a week,
because then what will verylikely happen is that, in my
opinion, a membership site'samazing.
But the reason why most SaaScompanies, software companies,

(17:03):
take on app side funding isbecause it is very difficult to
scale a $97 a month, $47 a month, if you're trying to make a lot
of money really quickly,because you usually got to pay
money on ads and people and soyou do want to have the ability
to have some kind of high ticketelement, I think, on the back
end eventually.
Right, and you don't even haveto purposely come in and do it.
People will organically be likeyo, how do I work with you?

(17:24):
Further?
And you don't even have topurposely come in and do it.
People will organically be likeyo, how do I work with you
further?
Like, I've really loved talkingto you.
I love this membership site.
How do I work with youone-on-one?
So, when it comes to productsuites and doing this, before
you launch the membership sitethink, okay, I'm going to
include this in the membershipsite.

Speaker 1 (17:44):
But what am I holding back that?
I don't know if y'all reallylike understand.
Maybe it might take you alittle bit to kind of digest it,
because sometimes you don't getthings right away.
But uh, ravi just showed youhow to make 10k a month easy
with that, you know?
Um, so all my content createdout there, podcasters out there
you definitely need one of theseelements, which would be a

(18:05):
membership site, to be one ofyour foundation for.
So, when it comes to like justmonetizing content in general,
let's kind of keep it with lowticket at the moment what are,
like, some of the other thingsthat they can do to monetize low
ticket?
Right, so we have themembership site, right, so what
else can we do?

Speaker 2 (18:22):
Yeah.
So membership sites one thingand, going back to the product
suite, I think another reallypowerful things are what's
called low ticket products, likeone-off products, and the nice
thing about content creators.
So I come from an advertisingbackground and so we spend
millions of dollars a year onads and so, for me, anytime I
sell something for less than $97, I'm almost always not making

(18:43):
money on it because I have topay for people to acquire it.
And I'm making more money downthe road when it comes to
organic content, like what I'mrealizing with this membership
site and having all this organiccontent online is that, like
I'm making this content and thenevery day we're getting all
these people that are buying mylow ticket stuff that I'm not
having to run ads to.
It's just because they'rewatching my YouTube videos and
they're buying my stuff.
So that's pure profit, right.
So it's incredible for growinga business and taking money home

(19:06):
and having freedom, which iswhy we're all here, I would
imagine, in the first place.
But the other element of so theonly downside I would say of
membership sites, is that a lotof people don't necessarily want
to sign up for a recurringthing, right?
Some people, they know they putthe credit card down In order
to cancel, they, they'reprobably have to jump through
all these loopholes and sendthis message, blah, blah, blah.
And so I know that a lot ofpeople are skeptical about

(19:28):
putting the $97 down, and so theother way that you can monetize
is by having a low ticket.
Now, to me, low ticket couldreally be anything from $97 all
the way up to 1997, right, for alot of content creators, the
really great thing is that,going back to first principles,
in order to make money, you needto have views.

(19:48):
In order to make money, youneed to have those views.
Trust you.
Yeah, one of the best ways toget trust is exposure, right?
So if you people have watched10, 15, 20, 30, 40 hours of your
content, you could probably say, hey, I'm launching this new
course for two thousand dollars.
Dm me this word and I'll sendyou the link.
And you could probably say, hey, I'm launching this new course
for $2,000.
Dm me this word and I'll sendyou the link, and you could
probably sell plenty of themright then and there, without a

(20:09):
sales page, without a videosales letter, without a webinar,
without a sales call, becausethere's so much trust already
built up with these people.
So I think that low ticketproducts anywhere from $7 to
$19.97 one-off is a great way toalso monetize your audience,
because the nice thing aboutthat is that you can.
For example, we have a 37product called show up secrets

(20:30):
right, and that's just.
That's just a one-off.
That's a one-off.
They buy it and it's literallyjust this one training on how do
you increase your show up,right, how we doubled ours in 30
days and this is like sevenpart system, and so we sell that
and people send it to otherpeople all the time and like we
get a bunch of referrals thatcome in from it.
Um, and that is a one-off thing, but the nice thing is that
that course is actually pulledfrom our $15,000 program.

Speaker 1 (20:54):
So it's incredibly valuable they repurposed it
exactly.

Speaker 2 (20:58):
I just pulled out one small part of the big program
and I put it inside this onecourse and so it's really.
Some could argue it's likethousands of dollars worth of
value that people are paying $37for right.
So when you're making the lowticket products, you just need
to make sure there's this hugediscrepancy between what you're
charging and how much people.
So if you charge 37, it shouldbe worth $3,700.
If you charge $2,000, it shouldbe worth $20,000.

(21:19):
And so people will listen tothis.
They might be like I don't knowif I can sell something for
$5,000 or $10,000.
I don't know if it would bevaluable enough.
So that's fine.
Sell something for $100, makeit worth $1,000.
And a little hack or a secret ifanybody here actually goes
through my Show Up Secretsfunnel, the one-off Show Up
Secrets is great, the onelow-ticket product.

(21:40):
But actually as soon as youpurchase it on the next page we
try to sell them into themembership site.
So you don't upsell them, Iupsell them on the next page, I
say great, you just got onepiece of it.
If you want all the playbookswe've used to scale to over $25
million no-transcript, they'reokay.

(22:13):
Wow, this is legit.
Let me buy the monthlyrecurring.
There's also links inside ofthe low ticket to buy the month
occurring and then when themonth of recurring.
What we'd like is for people toget a lot of value from that.
And then they say what would itbe like to work with Revy's
whole team more on a one-on-onebasis, and then they buy the
higher ticket prices or products.
That's like the IKEA funnel,exactly, yeah.

Speaker 1 (22:31):
Yeah, yeah, one way in, yeah.

Speaker 2 (22:32):
One way out.
That's exactly what it is Okay,so yeah.

Speaker 1 (22:37):
Man, okay, so I want to kind of like open this up,
right?
So you basically pulled that 37, worth 3,700 from the high
ticket.
Exactly what do you think aboutthis?
Podcasters have all thiscontent right let's say, 50
episodes, 100 episodes nevermonetize.
Content creators have all thiscontent on YouTube, tiktok,
instagram never monetize.

(22:58):
Maybe they make some money, butit's not from the content,
right, or it's not directly fromthe podcast.
So how about this?
Think about, let's say, I hadyou on the show, right, and I'm
a podcaster.
I got a hundred episodes.
Maybe Ravi was episode 42.
I'm listening to this podcast.
What if I go back to episode 42and I'll pull out some secrets
that Ravi shared on a podcast?

(23:19):
I make that a digital productand then I now start offering
that through my podcast.
So now I'm repurposing thecontent, right, that the guests
share with me.
That happened maybe four monthsago that I that I'm not even
using anymore.
Yeah, because what most contentcreators do is they'll have the
pod or the show, I make thecontent and then that's it.
They don't touch it again, theydon't really repurpose it,

(23:42):
they're not pulling things fromit.
Or maybe you pull, like, threethings I learned from var um,
from uh ravi.
Maybe three things I learnedfrom ryan pineda.
If he was on the show orwhomever was on the show, and
you put that into an assetyou're still repurposing, and
then the podcast can now start.
You know marketing that productfor you through like know
commercials or links in thedescription or whatever.

Speaker 2 (24:02):
Yeah, I think that's an awesome idea.
So for me, the one of the mainwords of my life is leverage
right.
So I'm always trying to figureout how can I do something one
time and just get an infiniteamount of results.
So the repurposing the content,the podcast, all of that I'm a
huge fan of, you know.
Going back to the product suite, you just need to be aware of
like, okay, um, first of all andI've seen this with a lot of

(24:24):
people like, a lot of people getthese huge audiences and then
they have no idea what to sellthem yeah and so they sell them
like a random thing that theythink everybody's going to buy,
like a t-shirt or merch andthere's nothing against merch or
t-shirts, by any means.
Nobody wants your merch but it'snot like you're not.
It's going to be very difficultto scale a brand on that and
there's logistics and all that.
So I'm a huge fan of digitalproducts, but what you do want

(24:44):
to make sure is that, whateverpeople are coming to you, for
there is a bridge, there is agap.
There is a bridge, I'm sorry,between that and what the
digital product is.
So you doing the secrets thingsmakes a lot of sense in your
podcast if you're having a lotof people come here and talk
about like scaling andbusinesses and content creation,
all that stuff right, I lovethat idea.
Some other people will havejust like random successful

(25:06):
people on their podcast, and soit might be difficult to be like
this one guy comes on andyou're going to say, oh, I'm
going to give you the secrets tothis one person, because that
might not be applicable to yourentire audience.
One thing I will say is that,going back to the product suite
and like the cannibalization ofyour you know your free content,
the paid content, et cetera, etcetera.
You know why do people pay?
They pay for faster results,they pay for like immediate

(25:28):
results, almost so, instead oflike the three things that you
pulled as a secret from insideof here, which is not a bad idea
.
What I might do instead is likewhenever you were like sending
me an invite for this podcast,you're like, great podcast is
going to be an hour long, andthen I want to book 30 more
minutes of your time afterwardswhere we can do a little
masterclass, just for our paidpeople.

(25:49):
And so what can happen is,let's say, we're talking about
this product suite, we'retalking about a lot right here.
You could, at the beginning,you could know that you're going
to have this thing at the endof the podcast and then,
depending on how theconversation went, you can make
a call to action at the end ofthe podcast and say hey, guys,
if you want, uh, revi's talked alot about the product suite.
He agreed to sit down with mefor 30 minutes and show me
exactly that product sheet sheetthat he was talking about, and

(26:11):
he's going to give it to youguys inside my paid community.
Blah, blah, blah.
Hell.
Yeah, all you have to go downis go down below and check it
out.
And now it's the people thatare watching the podcast they're
not upset the people that arefree content because you gave,
we had this great conversationabout it and the people that
want this faster and quicker, etcetera, et cetera.
They're willing to pay the $37,$97 a month and get access to
that immediately.

(26:32):
So everybody wins in that andreally what they're paying for
is more support or like fasterresults.

Speaker 1 (26:37):
Yeah, I'm going to have to give you one.
Hey, listen, if you're lookingto grow your podcast business or
you're looking to leveragepodcasts to grow your business,
you want to tap in to thePodcasts to Profits Academy.
We're going to teach youexactly what it takes for you to
get more exposure, to grow andscale your business or leverage
podcasts so you can do morerevenue.
What you want to do is headover to podcasttoprofitscom and

(27:00):
apply to work with me and amember of my team.
So now we're talking about like, okay, if you are a creator and
, let's say, you do interviews,right, or you have a podcast,
whatever it is, now, when you goout to reach out to your guests
, you can now do it withintention, right, and say, hey,
listen, we're going to shoot apodcast.
It's going to be about 60minutes or whatever.
I'm going to shoot 45 of it.

(27:21):
Would you mind if we take 10minutes and maybe you share
something or break somethingdown that we don't include the
podcast exactly?
Generally, you know that guestis not going to have a problem
with that, but even if, even ifthey was like yeah, I'm down,
but it'll be, you know, a coupleextra dollars, a little money,
it's still worth it because youknow that that gated content you
own.
Yeah, now it's yours and andyou can repurpose that.
So, rob, you talked aboutdigital products.

(27:43):
We talked about putting it intothe paid community or the
membership site, whatever thecase may be, and now you own it,
so you can repurpose it.
Maybe you went so crazy.
You can put it out on ads, oryou can repurpose it later, or
you could turn it into an e-bookor something.
It's just a lot of things youcan do.
I really like that idea and Ithink I think that is 100 gonna

(28:04):
give like creators or hosts orpodcasters another idea when it
comes to, like, booking theirguests on yeah, you should just
always be thinking like, ifyou're a content creator,
everyone should always bethinking how am I going to
monetize this?

Speaker 2 (28:15):
right?
So you need to be thinking fromthe beginning how am I?
I mean every good contentcreator, even when you pulled,
when I pulled up in themotorcycle and you were like all
right, say these.
Uh, you know, introduceyourself and then like say these
things so that they like stayon at the end.
Like we were two contentcreators, you and I both knew
that there needed to be like ahook involved in order to get to
be so.
We're like talking each other'slanguage here.
So if you talk to anothercontent creator you're gonna

(28:36):
have in the podcast.
They're gonna get what you'retrying to do here.
No, one's going to be upset byit.
And if you're the one that'sinterviewing people, if I was
just listening to this podcast,I would be like, okay, what was
like?
What was the nugget that was sogood that if I made a CTA at
the end then, um, that thatpeople would love it.
And even if it let's say, yourpodcast is an hour long, you

(29:07):
could do a podcast for an hourlong and your audience here is
if I were actually to do this,what I probably would do is say,
okay, ravi, I want to take anhour of your time.
And then I want to do 30minutes of your time four weeks
after the podcast launches.
And what we're going to do is,when you drop the podcast,
you're going to say, hey guys,you know, ravi talked a lot
about the product suite insideof here.
If you wanna learn how to createyour own product suite, ravi
agreed to sit down with me onJune 30th 2024 on a live call,

(29:28):
break down his entire productsuite, how he's doing it.
He's gonna answer any of yourquestions.
And so if you wanna, make sureyou get access to that training
and the membership site that'sinvolved in it, because they
want to join beforehand.
And then you're saying if youwant listen to this and it's
after that time, don't worry,the recording is going to still
be inside of it, right?
So now you're getting urgencyinside of it.
It's a huge value add becauseI'm telling you that this is the

(29:48):
same thing inside my fifteenthousand dollar product.
They're going to get as part ofyour stuff, plus all the other
stuff that you have inside yourmembership site.
So at that point it's like whywould they?
And then you have, let's say, a15 day money back guarantee on
your membership side, and it'sonly $97 a month.
It's like why would they notpull the trigger?

Speaker 1 (30:03):
at that point you got to do my favor, put your hand
like this and put your otherhand because you're cooking, bro
, my man is cooking right now,bro, that's crazy.
Listen, that's genius.
Because now again, you'rebooking with intention, right?
You're no longer just creatingjust to create, yep, you're no
longer just shooting a podcast,you shoot a podcast.
How do we monetize this thing?
How do I pay for the production?

(30:25):
Because that's that's one of thereasons why a lot of podcasters
put, because you know they gointo it like, oh, this is fun,
or consecrated, they're going,this is gonna be good, but then
it comes down to the cost, yep.
So then you do a couple ofshows or you make, make, uh,
make a bunch of content.
You're like, okay, well, it'snot fun, no more.
Like I ran out the studio orI'm paying for this, paying for
that, paying, paying for thevideographer, whatever case may

(30:46):
be, I gotta bring some money in,and that's normally where a
majority of people quit.
I seen this video from jesseisler.
I feel like he said a million,but it sounds like a lot.
But he was like on apple, uh,podcasts is like, you know, over
a million podcasts that onlyhave like one episode.
Oh yeah, I'm sure that's a lot.
Yeah, bro, that's a lot ofpodcasts.

(31:08):
That just one episode and thenjust like anything else.

Speaker 2 (31:10):
I mean, you do the same thing on YouTube.
I'm curious how many channelshave one, that's a fact.
How many channels have one video?
How many YouTube channels haveless than 100 views on a video?
Like's like, if people start,they give up for a dozen
different reasons.
I was also thinking anotherthing that this is probably
going to affect is who you'rebooking on your podcast.
You know, I mean like so,instead of just this like
hodgepodge, random thing thatyou're going to do, if you're
doing some kind of podcast,you're going to be intentional

(31:32):
and maybe if you were reachingout to me and you're going to
say, hey, revy, I want to bookyou, but I need 30 more minutes
of your time, yeah, and maybe Iwas like okay, it charges for 30
minutes.
If you technically didn't wantto pay for it, you can say you
know what?
I appreciate that, I respectthat you're charging for your
time, but it's all good, I'mgoing to go find somebody else,
because now you know that you'reonly going to get paid if you
get that 30-minute segment atthe end of it.
Right, but technically speaking, I might have agreed to If you

(31:53):
were to, if I were to pitch thisto, if I was Ravi pitching to
Ravi, I'd be like look, I havethis podcast.
We get this many monthly views,this many downloads.
You're going to get awesomeexposure from that.
But you and I both know we canonly go kind of service level
with that.
I know you like to go deeper,so if we do 30 more minutes

(32:18):
where you can go deeper, Iaction inside of there.
It's going to live evergreenand so instead of just a bunch
of people that are watching forfree watching it for free now
you're going to be people thatare already paying money, so you
know they're buyers.
They're going to be watchingyou and see even more that you
know exactly what you're talkingabout and now they have a
higher chance of buying,whatever your products and
services are then what?

Speaker 1 (32:34):
what if we do this too?
Because I'm listening to whatyou're saying but I'm like, okay
, we're just building a businesson this podcast, right, so okay
, so what if we do this?
The same concept you got rightand this can go with any person.
Let's say the guest does havesome motion, right?
You can say, hey, listen, samething, make content.
We'll book 30 minutes out, Imean 30 days out, but let's do a

(32:56):
referral, let's do 50%, soeveryone that purchases into it
using code ravi, boom, right,boom.
Now we got a rev share.
I like that evergreen rev share, yeah, right, so now it's the
evergreen rev share.
You could do the next 50podcasts after that, but this
episode still making moneytogether, and now we got 50
going to you and 50 going to me,and then we just build

(33:16):
something together and and it'syou nailed it, and it's actually
great because now I'm moreincentivized to actually hit my
email list of 200,000 people andtell them.

Speaker 2 (33:25):
It's funny.
The reason why this kind ofcame to me too is we do in our
membership site.
We have something called theexpert event every month, and I
do exactly that.
I choose somebody who's notonly an expert, but they have a
huge audience.
I have them come in and createa class and then teach that
class like, do a day where theydo Q&A.
So there's all these elementsinside of there.
There's urgency because they'respeaking on a certain day.

(33:46):
People that are inside of mymembership get all this
different content that I don'thave to create on my own.
And then also, I only choosepeople that have huge audiences
and I use a great little plugfor everybody else here.
I'm not affiliated, but there'ssomething called First Promoter.
It's a software that allows youto essentially create affiliate
links, gotcha.
So I say, hey, use theaffiliate link you know, bob or
sam and you can send this toyour list and you'll get 50

(34:07):
commit.
And the nice thing aboutmembership sites is, if you're
really trying to spice things up, you can tell the person hey,
I'm going to give you 50recurring commission so if you
do that, that's what I'm saying,so yeah, so literally it's like
you do this one time and youcan add an extra three, five, 10
, $15,000 a month, with doing anhour and a half of your time
total.
Bro, listen you're cooking righthere.

Speaker 1 (34:29):
So with that, that's like next level.
So now, as a creator, not onlydo you understand okay, I'm
going to go into this contentwith some intention, I'm going
to this podcast with someintention.
There's at least two products Ican create.
I'm gonna bring this guest on.
I have my membership.
I have two different ways atminimum that can not only

(34:50):
monetize the podcast butmonetize the guests.
The relationship we can makemoney together, which is going
to ingratiate yourself with theguests, yes, and then maybe the
guests will come back for freeor jump in the community for
free.
Y'all can build something later, maybe the revenue that you
generate from that y'all gonnaput an event on.
You know what I mean.
And now you're calling, youknow you're co-headlining with
the guests that you have and, um, you could do that with

(35:10):
multiple guests, like literallyevery guest you have.
You can have some type of revshare split with them on a
product you create specificallyfor that show man.

Speaker 2 (35:17):
That's wild, it's interesting to me because you
and I are jamming here and likeall of these ideas are really
great.
One of the biggest mistakesthat I made a year ago in my
business so um, I forgot who,but somebody once said you
always need to be building twobusinesses the business you have
today and the business of thefuture.
Damn, I made like that quite abit of money, relatively

(35:38):
speaking, in my life to where Iwas before.
Uh, always building thebusiness of today, I was just
like, okay, I need to focus ontoday, today, today, today.
And that's also the differencebetween a tactician and a
strategist, right?
So a tactician is typicallywhat's happening right now.
A strategist is like looking atthe entire playing field, a
tactician is the battle, astrategist is the war.
And so most people contentcreators, business owners,

(36:00):
whoever they focus so much onlike this podcast I have coming
up, I need to create a videothis week, I need to create a
video next week.
And it wasn't until I sat downand I actually was like, okay,
cool, how can I blend this alltogether and how do I be super
intentional with every singlepiece of content I create, every
single product I create, etcetera, et cetera.
And so most people that arelistening to this are having
this aha moment.

(36:20):
But you're probably gonna goright back to doing what you
before, but really sit down andjust like put four to six hours
on your calendar and just belike, cool, let me take
everything they just said.
Maybe listen this podcast again.
All right, how do I build thismyself?
How do I figure out how I knowthat every because, for me, I
get so excited to make youtubevideos now because I know every

(36:41):
youtube video I make leadsdirectly into our product suite.
No, it's like I know I'm makingmore money from all the.
There's no guesswork.
I'm not frustrated.
I love making YouTube videosfor that exact reason.
But if I was just makingYouTube videos with no idea how
it plugs into the rest, I thinkthat's really how you end up
with, like creator burnout.

Speaker 1 (36:59):
I think you're absolutely right.
You know, I think, uh, what'svery underrated is think time
and journal time and, yeah, andwhether you think time, maybe
you have a combo think time,meaning like maybe you're on
your motorcycle right, so nowyou're thinking, but your mind's
clear and you're working, butyou're not doing your work.
But then maybe you take a walk,maybe you have an hour

(37:19):
dedicated, two hours dedicated,where you just can sit down,
maybe at the beach, maybe in thehouse, wherever, but you're
able to let those ideas process,maybe at the beach, maybe in
the house, wherever, but you'reable to let those ideas process,
your subconscious come to theconscious and you just jot those
down.
You know what one of the thingsI really like doing I need to
do it more, um, but I do itright, and it's like when I have
these ideas, I'll like, uh, doa voice recording, but I'll talk
to myself in a voice recordingand then I'll listen to myself

(37:41):
back, because, like nothingsweeter than, first of all, you
hearing your name, but then youlike you're going to listen to
you more than anyone else, yeah,so even if you're regurgitating
something that someone elseheard and you may not do the
thing because they said it.
If you tell yourself to do itand then you play that back,
you're more likely to have thatinformation program in your mind
and then take that action yeah,yeah, I think that, like for

(38:05):
most people, I'm pretty obsessedwith feedback and like feedback
loops, which is, if nobodyknows what a feedback loop is.

Speaker 2 (38:11):
It's essentially the idea that, like, you think you
want to do something, so thenyou take the action to that
thing, then you measure theresult of taking that action and
then you think about doing itagain or something else.
Right, so it's this like littleloop.
It's just like you do something, you figure out if you want to
do it again.
You do it again or not, andmost people don't take enough
time to analyze the feedbackloops in their life, and so

(38:32):
that's really why I startedjournaling like six years ago,
so I've been journaling everysingle day for about six years.
I know some people throw rocksat journaling.
I'm not saying that everybodyshould do it and I'm not even
saying that I do the typicaljourney where you're like
writing about everything that'sgoing on in your life.
Mostly, what I'm writing aboutis like I'm giving myself
feedback on what I did yesterday, how it ended, how I felt, how

(38:52):
I treated others, and even I doit.
I'm so systemized with it thatevery Sunday I have an hour in
my calendar.
It's called a Ruvvi meeting andyou're going back on it Exactly
.
I have an agenda, so I literallydo first I review my calendar,
then I review the tasks that Idid last week or is there
anything that I should be doing?
The tasks that I'm not doing?
Is there anything I'm doingthat I shouldn't be doing?
Uh, then I review my journaland I see how did it go and I

(39:13):
just I just I find correlationswith things inside of it and
that's actually the thing thateventually created.
I have these 42 life principlesthat I live by, and so I know,
is that a book?
Uh, so I read the bookprinciples by rayio and then I
created my own 42 principlesthat I've learned that are like,
okay, cool.
These are the things that Iknow to be true about myself and
my life.

Speaker 1 (39:31):
So you create your own Exactly.

Speaker 2 (39:33):
And that way I don't have to think every time I want
to make a decision.
I was telling my girlfriendyesterday, my aunt, who's from
New York, she's in town right,she's in Pompano Beach and she
wanted to have dinner and Ihaven't seen her in a year and
it was.
It was pretty stressful to goto dinner with her, cause it was
like at during rush hour.
It was a two hour trip up thereand as someone who values your
time as much as I do, it waslike a lot of work.
But I just I knew that itwasn't even an option, because I

(39:55):
wrote down in my journal and Ihave my principles that I, um,
when I'm spending time withquality people or I'm spending
time with family members thatgive me energy, and so, anyway,
I'm going off a little bit of atangent there, but the whole
point of that being that I thinkthat most people aren't sitting

(40:16):
down and creating enough timeto think, like literal time on
their calendar to think andanalyze feedback, and if you did
, you, most people might do itfor their content.
If they listen to this, they maybe sitting all this time.
I'm like, okay, this contentperformed well.
What are the analytics?
What's the views is theclick-through rate, etc.
Etc.
But most people don't do thatfor their entire life, and so if
you just set time aside 20minutes every day, then one hour
every single sunday the leapsand bounds you could make in

(40:38):
your personal business lifewould be massive got you, man, I
, I think, I think that's hugeand obviously, with the thing
this last business, I startedthe future business.

Speaker 1 (40:48):
I literally just started this future business,
maybe three months ago, but thatcame from journaling, oh, wow,
you know what I mean.
So I stand by that and I reallylike that.
To build a business for today.
Why are you building a business?
I like that a lot.
I'm out there.

Speaker 2 (41:00):
It's not mine, so you can have it.

Speaker 1 (41:02):
you don't have you're making what like like a million

(41:45):
a month right now.
Yeah, we're a little bit abovethat.
Yeah, all right.
So, so, so, above a million amonth, um, I want, I want to say
, can we do a little bit morestrategy?
Yeah, all right, cool, so Iwould love to get some because,
all right, you know how peoplealways talk about 10k a day.
I'm well not not 10k a day.
Uh, 10k a month, like that'sthe number.
I want the number to be ahundred thousand a month for the

(42:05):
viewers and listeners, okay,because I want them to take a
little bit bigger.
So, before we get to that, um,what has helped you expand your
mindset with, like you know,making a little over a million a
month being, you know, not asmassive as it would be, because
I feel, like a lot of people,that would be hard for them to
even fathom.
Yeah, they can make a milliondollars in a month, let alone in

(42:26):
just in general.
So, um, I do want to helpsomeone make a hundred thousand
a month, because that's amillion, it's over a million.
Um, but what has helped you?

Speaker 2 (42:35):
expand your mindset, and then let's kind of talk
about that yeah, I think that,uh, you know it's it's whenever
I talk about this kind of stuffit's like a little bit difficult
because I'm also.
I was at the dmv yesterday andlike let me just say that I just
felt grateful for my lifebasically a lot of dmvs are
worse.
Yeah, based on the other peoplethat are inside of there, I just
was thinking like, wow, I likeany problem I have right now
pales in comparison to some ofthe stories I was hearing while
I was sitting there.

(42:55):
So, like it's, sometimes it's alittle bit of a disconnect with
that kind of money and everydaypeople.
I totally understand andrecognize that.
Um, I think one of the biggestmindset set shifts that I did is
that there's something thatNaval Ravikant he calls-.

Speaker 1 (43:10):
Naval Ravikant yeah.

Speaker 2 (43:11):
Naval.
He has an amazing book calledthe Almanac.
Right, he's one of the best, Ithink, philosophers of our
generation.
He has a book called theAlmanac and he talks about the
finite game and the infinitegame.
The finite game and theinfinite game, exactly.
And so the finite game is whatmost people are playing in their

(43:32):
lives, and that's usually whatyou're playing when you don't
have enough money to be able tothink above and start to be a
strategist, and so you're alwaysthinking like I need to work
until $10,000 a month, I need towork to $100,000 a month, I
need to date this person until Iget married, I need to work out
until I have a six pack abs.
I need to.
So you're doing the thing toget this end result Right, and
that's, in my opinion, a greatway to get started.
But it can lead to a verystressful life.

(43:52):
Right, in radical transparency.
There's some months that we doless than a million dollars a
month.
Right, and before, when I wasdoing, when we were doing a
million dollars a month and Iwas playing the finite game, it
was like if we went below that Igame.
It was like if we went belowthat I felt like a terrible
person.
I was a failure.
How could I be giving advice ifI wasn't doing this thing like
I was really a personal attackon myself.
And then, when I read that book, I learned about the finite

(44:13):
game, which was instead, whenyou're just playing the game for
the game itself, you'reliterally just doing a game, the
, uh, the infinite game.
I'm sorry the infinite game iswhen you're just playing the
game for the game itself, it'sinfinite.
You're just building a businessbecause you love building
businesses.
You're just playing the gamefor the game itself.
It's infinite.
You're just building a businessbecause you love building
businesses.
You're just serving clientsbecause you're serving clients.
You're just making moneybecause you love making money.
You're just creating contentbecause you love creating
content.
You're just dating this personbecause you love that person.

(44:35):
You want to date them.
You're just working out becauseyou love the way that you feel
when you work out.
That's all that there is to theinfinite game.
And so when I switched aroundthat to the infinite game and so
when I switched around that, itwas really funny because after
I did that, I started puttingless pressure on the
decision-making frameworks thatI was doing and I was actually
able to make more money.
I definitely made more moneywhen I started switching to the

(44:55):
infinite game.
And so I think there's nothingwrong with focusing on, like the
10K, because it's always funny.
It's like only when you makemoney can you be like money
doesn't matter.
Money definitely does matter,right?
And even though Valravacanttalks about money solves money
problems, it does, yeah, butwhen I was in 2022 at one of our
masterminds, I did my firstmillion dollar day.
So we did a million dollars in aday and I remember my team

(45:17):
going nuts right, but I feltzero emotion, if anything.
I actually felt really stressedbecause I knew we were going to
have to deliver all thisservice for all these clients
that I just closed.
And so, like I rememberthinking I had come to this
finite, infinite game a littlebit before that, I remember
thinking how grateful I was thatI didn't save my entire
happiness and my entire endresult for my life for that one

(45:37):
moment of making, because I had,up until that point, it was
like I want to make 10K a month,so bad.
And I made 10K.
I was like, okay, I need tomake 100k a month, so bad.
And then it's like I need tomake a million dollars a month.
And so then when I did amillion in a day, I remember
thinking at that point like, wow, thank god, my entire life
isn't around making a milliondollars a month because there's
there was no additionalhappiness that came to me with
it.
So people that are watch thisright now and you're trying to

(45:59):
hit this level, I think it'samazing.
It's definitely great to havegoals, but I think that it
actually if you remove your uhinputs from the outcome and you
just do the things that you loveto do and you give it your
absolute best, how you do onething is how you do everything.
Ironically enough, a lot ofthose things that you really
want the six-pack, abs, themarriage, the, the money, the

(46:19):
million dollars a month, ahundred thousand a month will
all end up coming anyway with alot less stress, but you you.

Speaker 1 (46:25):
You missed one thing.
What's that?
You didn't?
You didn't share how you wereable to expand the mind.
Did you ever, did you ever have, uh any any um hiccups in that
area?
Uh, in what?
In what is it like like mindset, because I feel like a lot of
people kind of get stuck on likethey can't think bigger.
Was that ever a challenge foryou?
Or or were you always kind oflike, subconsciously, in an
infinite space where you didn'treally have any boundaries?

Speaker 2 (46:46):
yeah, I guess it's a good question.
I don't think that I was likealways in that.
I mean, I was like gonna be alawyer, I was working at a
restaurant, I I thought thatlike that was how you made money
and I I didn't think you couldmake more than 200 grand a year,
like unless you were acelebrity or an athlete or
something like that.
So um, I guess for me whathelped me expand my mind was
probably, uh, getting aroundother people that were making
more money.
That was probably exactly whatit was Like.

(47:07):
The short of it is like I moved.
I was making two or $3,000 amonth.
I moved into a house with a fewof my friends and we were all
doing the same amount of money,but then one of us had our first
$10,000 a month and then it waslike very easy to see they.
And then I went to my firstmastermind.
I met somebody doing $100,000 amonth, right, and then I went
to a dinner and I met somebodydoing a million dollars a month.

(47:27):
And then recently I had dinnerwith someone doing a billion
dollars.
And so, like all of a sudden,you sit down next to this guy or
this girl and you have thisconversation with them and
you're like in my mind, I'm likethis person is literally no
smarter than I am.
And that's not an insult tothat person.
This person's not a unicorn,they're not magic, they're not
this unbelievable thing.
So, as soon as you can see it,I think I was reading this study

(47:49):
and it was like in in, like uh,in certain neighborhoods, like
crime-ridden neighborhoods, um,if there was a doctor and a
lawyer that lived on that street, they had like a 30 higher
chance of those people, uh,graduating college than if there
wasn't a doctor and lawyerliving on the street, because
they got exposed to people thatwere doing that kind of stuff.
So, on a basic level, I thinkthat was exactly that's a good

(48:11):
answer.

Speaker 1 (48:11):
Yeah, all right.
Can we get a roadmap real quick?
Yeah, let's roadmap to 100kmonth.

Speaker 2 (48:16):
Okay yeah, so, uh, what give me the baseline,
though, are we, do we havecontent?
Do we have a product?
Where are we at?

Speaker 1 (48:21):
well, let's kind of stay where we are.
So we got content, okay.
Okay, so I'm a content creator,podcaster, whatever.
So we got a membership site.
We just made a digital product,right.
So we have something.
You know, they're too lowticket products, right.
So now what do we need to do toget us to the 100K?

Speaker 2 (48:39):
And do we just keep those too low ticket?
Can we add any high ticket?
No, we add it, we can add it.
Yeah, how we did it fast, okay,cool, so the fastest way that I
would do it.
Personally, I'm an ads personand ads is always the way to go.
Mostly the reason why you'renot making more money is because
not enough people know who youare.
I said that at the verybeginning of this, and so I
would definitely allocate somekind of budget every single

(49:00):
month to just getting new peopleto hear about my podcast, to
get new people to hear about myYouTube channel.
So we spend about $2,000 a dayjust getting people to see my
YouTube channel that have neverheard me in the past, so you
need more eyes.
You need more eyes top of funnel, no matter how good of a
content creator, there's morepeople that don't know who you
are, and what is going to happenis that a lot of times, when
content creators, podcastersthey engage into this business
mode, the ball of the contentcreation, getting more people,

(49:23):
which is totally fine.
But you need to make sure thatyou're filling up that bucket
every single month because ifnot, then you could have an up
month and a down month.
It's going to be impossible toscale.
So I like ads because you canput your trading time or you're
trading money for time, so youcan put a budget $100 a day, $50
a day, $1,000 a day, whateveryou're comfortable with.
And I would just focus ongetting more people to whatever

(49:45):
my main content channel was.
So could be instagram, could befacebook, could be youtube,
could be awareness ad awarenessads top of funnel, discovery ads
like.
They're not even conversion ads.
You're not even saying like buymy stuff, just look at me.
just look at me, hear me, ifyour content's that good, right,
um, then just look at mycontent and let the content do
the talking, right?
So we run two thousand dollarsa day to top of funnel just to
get people in there.

(50:06):
Then, in my content, as I wascreating it, if I already had
this low ticket product andmembership site, I would start
putting subtle calls to actionsinside of there.
So I would start intentionallyfiguring out how do I drive
people to there, because if youjust put it in the show notes or
in the YouTube description,whatever else it is, you'll
definitely have some people doit.
But you do need to have alittle bit more aggressive calls
to action.
So, but you can be super slywith it.

(50:28):
So, like I said earlier, youcould be like at the end of this
podcast, you'd be like, hey, ifyou want this thing, it's
inside this community, right.
I would even maybe shoot thepodcast in the middle of it.
I would cut to me sitting hereby myself and be like, hey, I
have this membership site.
I'm going to have this thingwith Revy in there in case
people don't stay all the way tothe end.
So I would start weaving incalls to action into my content

(50:48):
that I was creating, sendingpeople to the membership side,
and I would probably have thatset up and then I would focus on
inside the membership siteobviously making sure it's
valuable People are staying, I'mengaging with them.
I would get that settled andbaseline until I was probably at
like, let's say, five to$15,000 a month in recurring
revenue from the membership.

Speaker 1 (51:07):
So that's about like 50 to 150 people, exactly If
it's like 97, if it's about $97a month.

Speaker 2 (51:13):
Yeah.
So that cause.
That's good because that givesyou enough money that you can
spend a little bit more money onads.
You can maybe hire a teammember if you need to.
Like you have enough of abaseline.
A lot, a lot of people want toget to 100K a month so they do
every single step from the verybeginning and then everything
suffers.
So I do think there's an orderof operations.
So let's say you're at 5 to 15Ka month right now.
It's recurring, you have alittle bit of churn, but you're

(51:33):
profitable.
The content you're creating,you know, is working.
You could technically at thispoint stop and just put more
money into ads and that shouldjust keep on.
That.
You could eventually get to100k a month, just right there.
But at 97 a month it would bepretty difficult.

Speaker 1 (51:46):
It's not difficult it would just take a while to get
to a hundred thousand people?

Speaker 2 (51:50):
yeah, roughly yeah to get to if it's 97 a month.
So in order to do that, like Ithink that at this point it
makes sense to start looking athow can I sell something that's
a little bit more expensive,right?
How?
How do I create this?
I guess I I skipped the veryfirst step, which should have
been the product suites.
So now I know, okay, my freecontent, I'm covering this thing
.
They don't get any support bymembership site.

(52:11):
I'm giving them a little bitmore and they get a little bit
of support, but what is thething that I can sell for five,
10, $15,000, that I canliterally just make a direct
calls to action inside mymembership site for people to
book a call with me, one-on-one,speak with me and I can sell
this high ticket thing.
So, like I said before, itshould be better, it should be
faster, it should be cheaper, itshould be more support.
So, instead of giving them,like these two dozen videos of

(52:35):
you and I sitting down for 30minutes, maybe the one-off thing
could be a high ticketmastermind where they're able to
.
Maybe it's an in-personmastermind, like you had said,
an event, it's a mastermindwhere they can hang out with you
more or something like that,and then you don't even you
don't have to be salesy with itIf you've done this correctly at
this point.
A lot of people throw shade atpersonal brands but, like, the

(52:56):
good thing about personal brandis people will get on a sales
call with you just to speak withyou, because they've watched
your content.
They're on your membership site.
You're a little bit of a minicelebrity to them.
So then you can offer a salescall with them, get in a call
and then offer them thishigh-tech thing for $5,000,
$10,000, $15,000.
And that's when you reallythrow gas in the fire.
That's when you can reallystart cashing it in.
I mean, at $10,000, you justneed 10 clients to come in and

(53:18):
if you have, let's say, 500 orwe'd say 150 people inside of
there, to get 10% of thosepeople to become a high ticket
client, that's not hard at all.
We usually see five to 10%ascension rate from a low ticket
to a high ticket product.
So like you can do thosenumbers to figure it out.
I know you said that you like toshow people the reverse.
So like five to 10% ascensionat this amount of amount of for

(53:39):
a high ticket product.
What would that be?
The, the for the a hundredthousand dollars a month, and
then that's it.
And then all you do is takethat.
Let's say you just sold 10 highticket clients, you made
$100,000 a month.
What do you do?
You don't sit there and go buya motorcycle or a plane like
Revy, does.
You take that $90,000 of profitthat you have and you probably
put let's say, you put $30,000aside for the taxes because you
got to pay Uncle Sam, but thenthe rest of it you throw right

(54:01):
back into the top of funnel ads,and a lot of people missed that
part there.
And so now what you're doing isnow you're speeding up the
amount of people that are comingin, that are paying your
membership site.
That's giving you more monthlyrecurring revenue and that's
going to also increase theamount of people that are coming
in in your high ticket thingback there, and that you could
follow that exact framework togo from zero to new to 10k a

(54:29):
month.

Speaker 1 (54:30):
Yeah, so, uh, a couple quick questions I have
for you and uh, thank, thank youfor that, man.
Yeah, of course, um, and theseare things you already talked
about, but, uh, I just want youto share them on here so you can
go as deep or as shallow as youwant.
I know, um, you know we'repressed for a little bit of time
, sure, so so we talked about,like, calling it selling before
selling earlier.
Can you talk about that?
The 7114?

Speaker 2 (54:52):
rule.
Yeah, so the 7114 rules studythat Google did after analyzing
billions of data points, andessentially they figured out
that on average, it takes sevenhours of content exposure across
11 different touch points infour different locations to turn
a stranger to a buyer.
So seven hours of content couldbe consuming YouTube videos of
you across the four differentlocations to turn a stranger to
a buyer.
So seven hours of content couldbe consuming YouTube videos of
you across 11 different touchpoints could be multiple YouTube

(55:14):
videos of you and then in fourdifferent locations, could be
like watching a YouTube videofrom you, then watching a video,
a podcast of you that you didon somebody else's channel, then
it could be reading about youon Trustpilot and then it could
be seeing something of you onInstagram.
And so this combination of allthese things properties that you
own, properties that other,what properties other people own

(55:34):
all those together kind ofcombine into that person having
enough trust with you to be ableto buy your product or service.

Speaker 1 (55:40):
What about new marketing?
Right, Because I heard you talka lot about the content being
like the new sales Sure Right.
So what about that?

Speaker 2 (55:49):
Yeah, so I said this about a year ago, but we've
turned YouTube really into beinglike my entire marketing
department, so I used to have asix-person marketing department.
Now I have a one-personmarketing department and that
person's you.
No, I have a Transparentlyspeaking, I help that person, so
it's probably two people, but,transparently speaking, I help
them that person, so I it's it'sprobably two people.
But I have a full timemarketing person and they all
run the entire department, butit's they're.

(56:10):
They're not so much focused onlike conversions and ads and and
uh and calls and all this stuff.
We're just focused on gettingmore people to watch our youtube
videos.
If we can get more people towatch our youtube videos, then
we're gonna make more money.
Simple as that yeah, that's,that's huge, because I feel like
, I mean, in my opinion, I feellike everyone needs a channel a
hundred percent if you're abusiness there's, because if you
don't have a channel, yourcompetitor is going to and then

(56:32):
they're going to.
Another interesting study saidthat 70 of b2b buyers have made
the decision of who they want towork with before they book the
sales call.
The problem is, most peoplekeep all their best content and
all their best information aboutwho they are, what they do,
what makes them different, untilafter somebody books a sales
call.
So you have this hugediscrepancy here and so, in
reality, you need to puteverything that makes you

(56:53):
amazing and great and all thestuff that you can deliver on
ahead of the sales call, so morepeople will make the mind that
they want to work with you, andthen the sales call is just like
.
Let me figure out the specificsand make sure this works in my
exact scenario.

Speaker 1 (57:06):
So you have a lot of success and you're doing like
over seven figures a month rightnow.
What's like the next thing foryou?

Speaker 2 (57:13):
Yeah, so in full transparency, I dabbled into
portfolio companies about a yearand a half ago, so like we're
doing over seven figures a monthwith a blend of our portfolio
companies.
But I've kind of let we eithereither killed off a few or
potentially going to exit one ofthem soon.
Because, like, what I'verealized is that I don't think
that I have the skill set yet tobe running multiple companies

(57:33):
like it's hard enough to run onecompany, and so I thought that
I kind of had a little bithubris.
I thought I could, because Iwas so good at running my
business and other people'sbusinesses that I could
definitely scale these companiesonline.
So I thought that that wasgoing to be the play that I did.
It may be the play that I dolater on, but in full
transparency.
Since I launched the membershipsite, I've never felt more
confident in the amount of moneythat scaling with systems

(57:54):
itself can generate, because nowwe're getting I mean, within 90
days we're almost at $100,000 amonth MRR inside of our
membership site and I'm justputting every single dollar we
make from that I put right backinto ads, because I still have
my high ticket sales coming inand that's really the profit and
that's what I'm paying the teamwith.
And all that stuff, all thatother stuff just goes right back
into ads, got you?
So our goal is to get to $100million company in the next

(58:17):
three years, and so I didn'tknow if that was possible, just
doing high ticket.
But now that I have thismonthly recurring revenue coming
in, I think that's the nextstep for us.
And then I'm playing theinfinite game.
So I'd like to be a billionaireat some point in my life.
But if it happens, it does.
If it doesn't, I really couldcare less.

Speaker 1 (58:33):
You're doing activities I can get you there.

Speaker 2 (58:34):
That's what I'm saying.
I'm just focused on the thingsI love to do and then if that
ends up with that, that's great.
But I'm never gonna I'm nevergonna sacrifice what I enjoy, my
character.
I don't want to continuouslysacrifice today for some future
tomorrow, like I want to startenjoying my life now.
So if it happens, that'samazing.
I'm going to put myself onopportunities for it to happen,
but I'm not going to sacrificethings or too many things.

Speaker 1 (58:52):
Man, listen, this has been great.
I got so much out of it.
I know you guys got a lot outof it.
I hope you're going to actuallydo the things that that Robbie
talked about, Cause he literallyjust broke down how you can get
to a million dollars 100K amonth with low ticket products
and then just adding a highticket product.
Man, so anything else that youwant to share with the people,
how can they get in contact withyou?
And I know you got that.

(59:12):
You have the crazy membership.

Speaker 2 (59:15):
Yeah, I appreciate that.
So thanks for having me on.
First of all, this was awesome,great questions.
If you guys are listening andyou want to learn a little bit
more about me, obviously Italked a lot about my YouTube
here, so I would check on myYouTube channel.
It's at Ravi Buvala,r-a-v-i-a-b-u-v-a-l-a.
I'm also pretty active on myInstagram.
Same thing.
And then, if you want to lookat our membership site, like you
said, it's like everythingwe've learned going from zero to

(59:49):
get a bike again.

Speaker 1 (59:51):
I'm moving out to Miami in a couple of months, so
I guess I need a bike man.
But yo, this has been great.
Make sure you guys share thispodcast out with at least three
people.
Leave a comment below what isone thing that you got from this
that maybe sparked something oryou're definitely going to
implement?
Leave that comment below andwe'll see you guys.
On the episode peace, outroMusic.