On Top of PR

On Top of PR

Let us show you how to use the power of PR to build a strong brand and great reputation for your company to attract more leads and earn more customers.... Show More

Episodes

February 23, 2021 32 min

Learn why the word “storytellers” can have a negative connotation for PR pros with our guest Chris Chiames of Carnival Cruise Line.

Five things you’ll learn from this episode:

  • Why Chris Chiames thinks PR pros shouldn’t be storytellers 
  • Why measurement is just one important factor in demonstrating PR effectiveness  
  • The value of observation before making suggestions
  • The importance of asking “why” as communicators
  • How the travel industry p...
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    Learn how newsrooms post stories and content on their websites and what to expect when your story goes live with our host, Jason Mudd, managing partner of Axia Public Relations.

    Five things you’ll learn from this episode:

  • If a TV newsroom always posts an online article in addition to the aired news story
  • How you can get a copy of an aired TV news story video 
  • Beware of copyright when posting TV news stories on your website
  • If a news sto...
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    Learn how to tell your company’s story by involving employees with our guest Alejandro Barbero, director of strategic development and communications at Rayonier. He makes the complex simple and is constantly taking on new challenges. During his 25 years of global experience, he has taken businesses and teams to places they’ve never been.

    Five things you’ll learn from this episode:

  • The value of putting your employees’ happiness first
  • W...
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    Learn how to avoid copyright infringement when using stock photography with our guest Jamie Lieberman, owner and founder of Hashtag Legal. Jamie has been a practicing lawyer for 15 years. Today, she partners with clients across verticals including influencer marketing, creative services, and e-commerce.

    Five things you’ll learn from this episode:

  • Understanding what a license to use a photo is
  • The pitfalls of using stock photography
  • Ho...
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    Our episode guest is Katie Delahaye Paine, aka The Measurement Queen, a pioneer in the measurement field for three decades. Her latest company, Paine Publishing, is the first educational publishing firm entirely dedicated to making more Measurement Mavens.

    Five things you’ll learn from this episode:

  • The power of PR measurement
  • Why PR measurement is important
  • How to start measuring PR
  • The future of PR measurement
  • The role of measurement ...
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    Our episode guest is Jeffrey J. Fox, founder of Fox & Company Marketing Consultants and author of 11 bestselling books. For more than 25 years, Jeffrey has been helping clients grow revenues and increase gross margins.

    Five things you’ll learn from this episode:

  • Some of the mistakes top marketers make
  • How to improve your marketing, storytelling, and communication skills
  • The four factors to sustain business success
  • Why customers are ...
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    Learn what makes a story newsworthy with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

    Five things you’ll learn from this episode:

  • What the 10 elements of news are 
  • How you can proactively address the timeliness of your news 
  • What consequences could be considered newsworthy  
  • Why human interest is almost always local 
  • How the 10 elements of news can apply to other communications 
  • Quotables

  • “The more legitima...
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    Our episode guest is Ken Jacobs PCC, CPC, owner and principal of Jacobs Consulting & Executive Coaching. Ken is an experienced certified coach who helps corporate (and agency) leaders, senior executives, and managers in public relations, marketing, advertising, and/or related communications functions. He focuses on helping others achieve and surpass their organizational, career, and personal goals.

    Five things you’ll learn from ...

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    Our episode guest is Colin Wylie, assistant director for marketing and assessment at the University of Wisconsin Oshkosh, Reeve Union. Colin also serves on the board of directors for PRSA Northeast Wisconsin.

    Five things you’ll learn from this episode: 

  • How to transition from being a PR student to a PR professional 
  • Understanding the PR industry as a recent graduate
  • The importance of relationships, networks, and professional associatio...
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    December 22, 2020 32 min

     Our episode guest is Jack Vincent, Strategic Poet. Jack helps companies sell more effectively, from tactical questioning to killer stories.

    Five things you’ll learn from this episode:

  • How a sale is a love affair 
  • The five phases you need to pull a buyer through in their purchase 
  • Tactical tools help your sales team sell more effectively 
  • The killer question for closing and bringing the sale to conclusion 
  • How marketing leaders can guid...
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    Learn the role of content strategy and why a solid content strategy is important to your marketing and PR efforts with our guest Sherry Sanderford, public relations manager at the Wounded Warrior Project.  Sherry is a strategic communications leader with extensive experience in corporate, health care, and health technology communications.

    Five things you’ll learn from this episode:

  • What is the role of content in today’s PR environmen...
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    Learn what five questions you should ask yourself and your team before sending any corporate communications to your audience with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

    Five things you’ll learn from this episode:

  • The five questions you should ask yourself before you send out any corporate communications
  • Why your audience isn’t “everyone” 
  • Why it’s ok if your audience doesn’t know about your brand ...
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    Learn the three ways brands are responding to the current economic climate and why you shouldn’t ditch your marketing efforts during a recession with Susan Baier, president of Audience Audit and Drew McLellan, CEO of Agency Management Institute.

    Five things you’ll learn from this episode:

  • What three ways brands are responding to the economic climate
  • Why brands who are actively building attention and being aggressive in their marketing...
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    Learn how you can improve yourself and your relationship with the media and your customers with our guest, Peter Shankman, who is an entrepreneur, author, keynote speaker, and Pelton enthusiast.

    Five things you’ll learn from this episode:

  • Why companies should use neurodiverse marketing  
  • Common mistakes marketing and PR professionals make when approaching the media
  • How to build relationships with the media
  • Learning how your brain works...
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    Our episode guest is Nicole Balsam, former management consultant at Capstone Hill Search. Balsam has more than six years of experience placing director-level and above candidates in the PR, communications, and marketing space.

    Five things you’ll learn from this episode:

  • How can I get a job?
  • What does the current PR job market look like?
  • What mistakes are candidates making in their resumes and job search approaches? 
  • How do I find someon...
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    Our episode guest is Susan Baier, president of Audience Audit. Susan has been a marketing strategist and researcher for more than 30 years and specializes in analyzing audiences.

    Five things you’ll learn from this episode:

  • What are the three types of PR agency clients?
  • Why doesn’t hiring an agency based on size or spend guarantee it will meet your needs as a client?
  • When is the best time to initiate the conversation about campaign rese...
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    Learn the true cost of employing PR professionals inside of your organization with our host Jason Mudd. Jason is the managing partner of Axia Public Relations.

    Five things you’ll learn from this episode:

  • What’s the true cost of employing PR professionals inside your organization?
  • How does hiring an in-house PR professional compare to hiring a PR agency?
  • What tool can I use to figure out these costs?
  • Why does hiring a PR professional for...
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    Our episode guest is Richard Hadden. Richard is an author, speaker, and workplace expert who helps leaders connect people practices with profit performance.

    Five things you’ll learn from this episode:

  • How do you create a great place to work? 
  • What are people practices and profit performance?
  • How can I improve my workplace’s culture? 
  • What can I do as a manager to be a great boss when I have a small team and budget? 
  • What is the future of...
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    Our episode guest is Laura Ries, president at Ries & Ries. Laura is a branding guru and the bestselling author of “The Fall of Advertising & the Rise of PR.”

    Five things you’ll learn from this episode:

  • Why should I lead with PR before advertising when launching a campaign or brand?
  • What is the importance of brand positioning?
  • Why should companies try to go “all in” when launching a brand? 
  • What are some brand hits and misses whe...
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    Learn how the decay of civil public discourse is hurting our democracy with our guest, Anthony D’Angelo.

    Guest:

    Our episode guest is Anthony D’Angelo, professor of practice at Syracuse University's Newhouse School of Public Communications. Anthony has more than 30 years of agency and corporate communications experience and is a co-chair of the Public Relations Society of America’s Commission on Public Relations Education.

    Five th...

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