On Top of PR with Jason Mudd

On Top of PR with Jason Mudd

Let us show you how to use the power of PR to build a strong brand and great reputation for your company to attract more leads and earn more customers.

Episodes

July 20, 2021 33 min

Vance Meyer used to be a corporate communication executive. He is now promoting and advocating for mental wellness and acquiring skills to be of service to others in the future.

Five things you’ll learn from this episode:

  • What marketing communication leaders need to think about in terms of guiding their team on how to communicate, externally and internally
  • The strategy and tactics that corporate marketing professionals can begin to ta...
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    Kate Yandoh Harris is a born storyteller who helps businesses realize results by creating compelling content. She an optimist, island lover, and “word person”.

    Five things you’ll learn from this episode:

  • How to get started in PR and marketing without a PR or marketing degree
  • Why hospitality might be a great starting point for marketing and PR professionals
  • How you can learn the most from less desired positions 
  • How to educate your audie...
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    Learn the ins and outs of starting your own podcast with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

    Five things you’ll learn from this episode:

  • The four questions to ask yourself before you start your own podcast
  • The steps to building your own podcast
  • The three steps to launching your podcast
  • How to monetize your podcast
  • 10 podcast pro tips to those just starting out
  • Quotables

  • “Podcasting builds awareness...
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    Learn how your brand can achieve competitive separation with our guest, Stan Phelps, founder of PurpleGoldfish.com. He is a Forbes Contributor, IBM Futurist, and a keynote speaker.

    Five things you’ll learn from this episode:

  • Why only 3% of people and brands are able to think and operate their business differently
  • The two main ways you can stand out and achieve competitive separation  
  • Why you need to be very clear with who your company...
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    Learn why following up is your most powerful tool when pitching news reporters with our guest, Marjorie Comer, news consultant for Axia Public Relations. Marjorie is an award-winning public relations professional. Clients love Marjorie’s work ethic, speed, and diligence.

    Five things you’ll learn from this episode:

  • The power of following up to get more media coverage for your brand
  • How to use follow-ups to get in front of media, client...
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    Our episode guest is Tru Pettigrew. He connects brands with consumers and builds bridges across generations. Tru has also established a strong reputation for helping organizations build bridges across racial, cultural, social, and relational lines.

    Five things you’ll learn from this episode:

  • The difference between diversity, equity, and inclusion
  • The difference between equity and equality
  • How to set up your team for success by figuring...
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    Our episode guest is Adam O’Daniel, director of marketing and communications at Movement Mortgage. He leads marketing, communications, public relations and corporate events.

    Five things you’ll learn from this episode:

  • How to use social media and web content to directly reach your audience
  • How to stop relying on only news coverage for PR
  • How to attract the best audience relevant to your company
  • How to make your social media more engaging
  • ...
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    Learn how to effectively work with influencers with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

    Five things you’ll learn from this episode:

  • Mistakes companies make when working with influencers
  • The difference between an influencer and a spokesperson 
  • The slippery slope of working with influencers who buy followers
  • Why influencers are relevant to B2B brands
  • The value of micro influencers
  • Quotables

  • “Every ma...
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    Learn how to build a team that will improve a brand’s damaged reputation with our guest Mark Sherwood, Deputy Executive Director of Marketing at Detroit Public Schools Community. He develops and manages annual marketing and communication strategies, staff, budgets, research, competitive analysis and surveys.

    Five things you’ll learn from this episode:

  • Why outsourcing work can be more efficient for your marketing department 
  • What it’s ...
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    Learn how communicators can be a trusted advisor to their company’s executive team with our guest John Herbkersman. John is a semi-retired senior communications executive who has served as a senior counselor for numerous Fortune 500 executives/companies.

     Five things you’ll learn from this episode:

  • How Jack Welch changed business operations and transparency 
  • Why communications has evolved to be so prominent in the workplace
  • Why transpa...
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    Learn how you can build and maintain a relationship with a PR agency with our guest Shannyn Lee,  director of coaching at Win Without Pitching. Shannyn spent a decade in senior marketing and communication roles in Fortune 500 companies before moving to a business development leadership role.

    Five things you’ll learn from this episode:

  • What clients need to know when hiring the right agency
  • How you can be a good partner to your PR agenc...
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    Our episode guest is Kate Warnock, Director of Communications and Brand Strategy at Forcura. She manages all communications and brand efforts for Forcura, a leading SaaS technology company in the post-acute health industry.

    Five things you’ll learn from this episode:

  • The benefits of having a company podcast 
  • The challenges of starting a podcast
  • How to promote your podcast
  • If a video or audio-only podcast will work better for you
  • The most...
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    Learn the benefits of using commercial newswires and the mistakes companies make when posting their news releases with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

    Five things you’ll learn from this episode:

  • How commercial newswires work 
  • The benefits of using commercial newswires 
  • When to use a commercial newswire 
  • Why publicly companies need to use commercial newswires 
  • Mistakes companies make when usin...
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    Learn 10 tips on how you can spring clean your website to get ready for summer with our guest Clarissa Schearer, PR Strategist at Axia Public Relations. Clarissa builds and maintains client relationships, shares client messages across news media, and builds brands through web media.

    Five things you’ll learn from this episode:

  • How you can improve your company website 
  • How every part of your website reflects back on SEO
  • Why website SEO i...
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    Learn how your company can improve its social media presence with our guest Emily Barrett of Axia Public Relations. Her role is to monitor social media channels and develop unique, innovative, and engaging content.

    Five things you’ll learn from this episode:

  • Social media best practices 
  • How companies can improve their social media presence
  • What it means to post natively on a social media platform
  • The importance of boosting and sponsorin...
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    Learn why corporate communicators should collaborate with a PR agency to better share brand messages with Dawn Buzynski, Director of Strategic Communications at Hy-Vee. She oversees the communications initiatives designed to promote and elevate the brand.

    Five things you’ll learn from this episode:

  • The benefits of the having a PR agency mindset while working in corporate communications 
  • How to highlight employees at your company  
  • The ...
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    Our episode guest is Gideon Fidelzeid, managing editor at PRWeek. Gideon’s covered the PR industry for two decades, and his insights into the industry have been informed through his leadership on projects like the annual PRWeek Awards, Best Place to Work, and Salary Survey.

    Five things you’ll learn from this episode:

  • What are PR industry trends?
  • What might the future look like for the PR profession?
  • How has COVID-19 changed the PR indu...
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    Learn how to improve your company’s online reputation with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

    Five things you’ll learn from this episode:

  • How online reviews compare to your online reputation  
  • Steps to auditing your company’s online reputation 
  • The importance of domain authority 
  • What you can do offline to improve your online reputation 
  • How to find the right agency to help improve your company’...
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    Learn HARO and ProfNet best practices and how to give your query the best chance at a response with our guest Allison Richard,  opportunities manager of members and content at Cision. Allison has been in the industry since 2003 and started as the media research supervisor for Cision.

    Five things you’ll learn from this episode:

  • How to use HARO and ProfNet more efficiently  
  • The difference between HARO and ProfNet 
  • How to carefully read ...
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    Our episode guest is Darryl Salerno, president and CEO of Second Quadrant Solutions. He works with professional service companies to boost their market efficiency, competitiveness, processes, and management training programs.

    Five things you’ll learn from this episode:

  • How to use human motivation to boost sales, increase margins, and improve employee satisfaction?
  • What a decoy is and how it works
  • The psychology of pricing and buying
  • Wha...
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