On Top of PR with Jason Mudd

On Top of PR with Jason Mudd

Let us show you how to use the power of PR to build a strong brand and great reputation for your company to attract more leads and earn more customers.

Episodes

October 12, 2021 29 min

Learn how to get and keep a seat at the table by being brave and proactive with management with FanDuel’s Chris Jones, Vice President of Corporate Communications at FanDuel. With more than 25 years of diverse experience in the communications field, Chris has a unique view on what it takes to be successful. 

Five things you’ll learn from this episode:

  • How being “at the table” from the beginning leads to dominating the marketplace
  • How o...
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    Our episode guest is Diane Schwartz, the CEO of Ragan Communications. Diane is a powerhouse in the communications sector with more than 20 years of experience as a trusted leader and creator. 

    Five things you’ll learn from this episode:

  • The key day-to-day roles of communicators
  • If and how brands should take a stand on social issues
  • The most important skills that communicators need today
  • How PR professionals can reduce stress 
  • The importa...
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    Dan Jasper is director of public relations at Mall of America in Bloomington, Minn.

    Five things you’ll learn from this episode:

  • How Mall of America, as a major retail destination consistently providing first-class experiences, dealt with different challenges brought by COVID-19 and went beyond the extra mile by over-communicating what is happening at Mall of America, and what you can expect when you come here so that you can plan ahe...
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    Tim Pollard founded Oratium in 2011. As CEO, he leads the ongoing development of Oratium’s intellectual property as well as leading all major client relationships. Tim has developed a remarkable insight into the science of designing and delivering extraordinary sales messaging.

    Five things you’ll learn from this episode:

  • The most destructive problems that sales messages suffer from, the amplifying effects of the virtual environment o...
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    This is a solo episode that talks about how providing scholarships can give you a competitive advantage. Did you know that it's a stepping stone for you to build a strong brand and reputation?

    Five things you’ll learn from this episode:

  • Understand why many companies are actively offering scholarships, how it positions you as a thought leader, and how it helps significantly with reputation management. 
  • The importance of not only pr...
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    Our episode guest is Deb Boelkes, Founder at Business World Rising. Deb is on a tear, transforming the business world into one you'll love and never want to leave.

    Five things you’ll learn from this episode:

  • The value of creating the best workplace, striving to have a WOW brand that customers love, and wouldn't ever want to buy from somebody else.
  • Building a workplace culture where you enjoy getting up every day, where work is...
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    Learn how your brand can start marketing within the gaming and esports community with our guest John Higgins. 

    John currently heads up OS Studios - a live production and creative agency that specializes in video gaming and esports. Before working in video gaming, John was an award-winning creative director recognized globally for his work in television commercials and live broadcasts.

    Five things you’ll learn from this episode:

  • How yo...
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    Vance Meyer used to be a corporate communication executive. He is now promoting and advocating for mental wellness and acquiring skills to be of service to others in the future.

    Five things you’ll learn from this episode:

  • What marketing communication leaders need to think about in terms of guiding their team on how to communicate, externally and internally
  • The strategy and tactics that corporate marketing professionals can begin to ta...
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    Kate Yandoh Harris is a born storyteller who helps businesses realize results by creating compelling content. She an optimist, island lover, and “word person”.

    Five things you’ll learn from this episode:

  • How to get started in PR and marketing without a PR or marketing degree
  • Why hospitality might be a great starting point for marketing and PR professionals
  • How you can learn the most from less desired positions 
  • How to educate your audie...
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    Learn the ins and outs of starting your own podcast with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

    Five things you’ll learn from this episode:

  • The four questions to ask yourself before you start your own podcast
  • The steps to building your own podcast
  • The three steps to launching your podcast
  • How to monetize your podcast
  • 10 podcast pro tips to those just starting out
  • Quotables

  • “Podcasting builds awareness...
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    Learn how your brand can achieve competitive separation with our guest, Stan Phelps, founder of PurpleGoldfish.com. He is a Forbes Contributor, IBM Futurist, and a keynote speaker.

    Five things you’ll learn from this episode:

  • Why only 3% of people and brands are able to think and operate their business differently
  • The two main ways you can stand out and achieve competitive separation  
  • Why you need to be very clear with who your company...
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    Learn why following up is your most powerful tool when pitching news reporters with our guest, Marjorie Comer, news consultant for Axia Public Relations. Marjorie is an award-winning public relations professional. Clients love Marjorie’s work ethic, speed, and diligence.

    Five things you’ll learn from this episode:

  • The power of following up to get more media coverage for your brand
  • How to use follow-ups to get in front of media, client...
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    Our episode guest is Tru Pettigrew. He connects brands with consumers and builds bridges across generations. Tru has also established a strong reputation for helping organizations build bridges across racial, cultural, social, and relational lines.

    Five things you’ll learn from this episode:

  • The difference between diversity, equity, and inclusion
  • The difference between equity and equality
  • How to set up your team for success by figuring...
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    Our episode guest is Adam O’Daniel, director of marketing and communications at Movement Mortgage. He leads marketing, communications, public relations and corporate events.

    Five things you’ll learn from this episode:

  • How to use social media and web content to directly reach your audience
  • How to stop relying on only news coverage for PR
  • How to attract the best audience relevant to your company
  • How to make your social media more engaging
  • ...
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    Learn how to effectively work with influencers with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

    Five things you’ll learn from this episode:

  • Mistakes companies make when working with influencers
  • The difference between an influencer and a spokesperson 
  • The slippery slope of working with influencers who buy followers
  • Why influencers are relevant to B2B brands
  • The value of micro influencers
  • Quotables

  • “Every ma...
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    Learn how to build a team that will improve a brand’s damaged reputation with our guest Mark Sherwood, Deputy Executive Director of Marketing at Detroit Public Schools Community. He develops and manages annual marketing and communication strategies, staff, budgets, research, competitive analysis and surveys.

    Five things you’ll learn from this episode:

  • Why outsourcing work can be more efficient for your marketing department 
  • What it’s ...
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    Learn how communicators can be a trusted advisor to their company’s executive team with our guest John Herbkersman. John is a semi-retired senior communications executive who has served as a senior counselor for numerous Fortune 500 executives/companies.

     Five things you’ll learn from this episode:

  • How Jack Welch changed business operations and transparency 
  • Why communications has evolved to be so prominent in the workplace
  • Why transpa...
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    Learn how you can build and maintain a relationship with a PR agency with our guest Shannyn Lee,  director of coaching at Win Without Pitching. Shannyn spent a decade in senior marketing and communication roles in Fortune 500 companies before moving to a business development leadership role.

    Five things you’ll learn from this episode:

  • What clients need to know when hiring the right agency
  • How you can be a good partner to your PR agenc...
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    Our episode guest is Kate Warnock, Director of Communications and Brand Strategy at Forcura. She manages all communications and brand efforts for Forcura, a leading SaaS technology company in the post-acute health industry.

    Five things you’ll learn from this episode:

  • The benefits of having a company podcast 
  • The challenges of starting a podcast
  • How to promote your podcast
  • If a video or audio-only podcast will work better for you
  • The most...
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    Learn the benefits of using commercial newswires and the mistakes companies make when posting their news releases with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

    Five things you’ll learn from this episode:

  • How commercial newswires work 
  • The benefits of using commercial newswires 
  • When to use a commercial newswire 
  • Why publicly companies need to use commercial newswires 
  • Mistakes companies make when usin...
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