On Top of PR with Jason Mudd

On Top of PR with Jason Mudd

Let us show you how to use the power of PR to build a strong brand and great reputation for your company to attract more leads and earn more customers.

Episodes

September 20, 2022 33 min

In this episode, Michael Port, CEO of Heroic Public Speaking, joins host Jason Mudd to discuss the art of public speaking. Tune in to learn how to express yourself on stage, the different types of speaking events, the four categories of a keynote speaker, how to prepare a speech, and much more!

Five things you’ll learn from this episode:

  • How to express yourself fully when speaking
  • What to think about before hiring a PR agency to book ...
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    Our episode guest is Matt Hurst, vice president of communications at Nielsen. Matt started his career as a sports writer then transitioned to communications by working on the Amazon Web Services PR team.

    Five things you’ll learn from this episode:

  • Matt Hurst’s efforts on Andy Jassy’s three-hour-long keynote
  • Advice for working with busy executives
  • Current corporate challenges for Nielsen
  • Corporate crisis tips
  • What to read to stay on top o...
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    Our episode guest is Matt Hurst, vice president of communications at Nielsen. Matt started his career as a sports writer then transitioned to communications by working on the Amazon Web Services PR team.

    Five things you’ll learn from this episode:

  • Matt Hurst’s efforts on Andy Jassy’s three-hour-long keynote
  • Advice for working with busy executives
  • Current corporate challenges for Nielsen
  • Corporate crisis tips
  • What to read to stay on top o...
  • Share
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    Our episode guest is Allison Fitzpatrick, partner at Davis+Gilbert, a law firm that specializes in the advertising, marketing, and public relations space. She serves as an adviser in all aspects of marketing and advertising and brings her clients through understanding the power of social media, influencer marketing, native advertising, and other forms of emerging media.

    Five things you’ll learn from this episode:

  •  What NFTs are a...
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    Our solocast is with host Jason Mudd, CEO at Axia PR. 

    Five things you’ll learn from this episode:

  • A brief history of PR
  • What PR is
  • Why the modern PR industry is a train wreck
  • How to elevate your career in PR
  • How PR pros should be measuring PR
  • Quotables

  • “They ran it verbatim, which to me is the ultimate compliment. That means you wrote a news release in a great way and you wrote it so well that the news outlet thought it was written perfec...
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    Our episode guest is Ric Bachrach, CEO of Celebrity Focus. His background as an athlete and  collegiate coach led to a career as an agent, commercial agent, and vice president of marketing for a major sports agency and a consultant at the other. 

    Five things you’ll learn from this episode: 

  • Common misperceptions about working with celebrity talent
  • The difference between celebrities and influencers
  • How to protect yourself when approachi...
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    Our episode guest is Rob Biesenbach, keynote speaker, author, and retired actor. He worked in corporate communications by day and began a secondary career of acting at night. From there, he launched his keynote speaking business and has been teaching people the lessons he learned from acting and improv and how to implement them into corporate communications and business. 

    Five things you’ll learn from this episode:

  • The power behind s...
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    Our episode guest is David Meerman Scott, author of “Fanocracy” and the “New Rules of Marketing and PR” series. David is passionate about the band the Grateful Dead, surfing, and a few other things, as well as sharing research and advice to improve companies’ marketing strategies.

    Five things you’ll learn from this episode:

  • How to build fans and customers
  • The science behind why free things make loyal customers
  • Why we are fans of things
  • ...
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    Our episode guest is Mark McClennan, founder, CEO, and host of EthicalVoices and GM of C+C in Boston, a purpose-driven firm. He was also the 2016 PRSA National Chair.

    Five things you’ll learn from this episode:

  •  Why ethical failures happen 
  • How to deal with ethical dilemmas 
  • How to have conversations with people making unethical decisions 
  • How to encourage ethical responsibility within your company 
  • Current ethical failures in the PR...
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    Jason Mudd tells how to use bundling and referral services, budget depending on PR needs, and more.

    Five things you’ll learn from this episode:

  •  The pros of bundling PR services
  •  Long-term ways that you can save money with your PR agency
  •  How to determine whether you want to spend money on PR software
  •  How to make crisis management cheaper 
  •  Why you should cut your advertising budget and increase your PR budget
  • Quotable

  • “If you’re only eng...
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     Bryce Austin is a foremost expert, author, keynote speaker and adviser on cybersecurity. As the CEO of TCE Strategy, he is a leading voice on emerging technology and cybersecurity issues. He actively advises the boards of companies in industries as diverse as financial services, retail, health care, technology, e-commerce, and manufacturing. 

    Five things you’ll learn from this episode:

  • Why you should prioritize cybersecurity
  • How to p...
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    Our episode guest is Jonathan Osborne, business shareholder and co-chair of White Collar Defense and Investigations with Gunster law firm. Jonathan  tells what to do after alleged or confirmed illegal activity in your organization.

    Five things you’ll learn from this episode:

  • The first step you need to take when you are aware of the investigation
  • The difference between a subpoena and a search warrant and what you're allowed to know
  • ...
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    Our episode guest is Steve Boehler, Founder of Mercer Island Group. He’s worked with well-known brands such as Tide, Pringles and Jif.

    Five things you’ll learn from this episode:

  • Why delegation is important for a CMO.
  • What to do before you cut the cord on an old agency or hire a new one.
  • How to manage an already small budget for the best results.
  • How to be ready for the role of CMO.
  • Habits to establish in order to be a successful CMO.
  • Quo...

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    Our episode guest is Scott Miller, Special Advisor on Thought Leadership for the Franklin Covey Company and host of their weekly podcast series, On Leadership with Scott Miller. Scott is also the author of several books. 

    Five things you’ll learn from this episode:

  • How to focus on the customer and not just your company's values, goals, missions, etc.
  • Since everyone is an ambassador to your firm, you need individuals to understand ...
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    In this solocast episode, host Jason Mudd describes how to build a brand and reputation for staffing and human resources companies using ADP monthly job reports.

    Five things you’ll learn from this episode:

  • Build your brand and reputation by providing commentary for the monthly ADP employment reports for a TV station, magazine, newspaper, etc.
  • Get these opportunities by building a relationship with a newsroom reporter or news contact....
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    Alison Taylor of Ethical Systems and Jason Mudd discuss how to tackle ESG (Environment, Social, and Governance) in the corporate communications world. 

    Guest:

    Alison Taylor is the Executive Director of Ethical Systems, a research collaboration based at NYU Stern School of Business. She is also a professor at Stern and is writing a book for Harvard Business Review Press on how companies can do the right thing in a turbulent world. It ...

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    Drew and Susan discuss their findings from the eighth annual Agency Edge Research Series, using input from approximately 1,200 clients in the U.S. spanning multiple industries. This study explores how clients feel about their organization’s ability to endure the recession, the actions they’ve already taken, and how likely they are to make changes that could either positively or negatively affect their agencies.

    Guests:

    Susan Baier is...

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    Our episode guest is Thomas Julin, First Amendment attorney, business litigator, and shareholder at Gunster Law Firm. Thomas has more than 30 years of experience advising companies and the media on free speech issues and libel claims.  

    Topic:

    In this episode, Gunster’s Thomas Julin and host Jason Mudd share how brands can react to unfair news treatment and important federal statutes that come into play. 

    Five things you’ll learn from...

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    Our episode guest is Christopher Britton, chief operating officer of RockDove Solutions. He has decades of executive leadership experience and is known for creating and improving successful public and private companies, such as AT&T and Rosetta Stone. 

    Topic:

    Christopher Britton and Jason Mudd discuss best practices for organizations to consider when preparing for inevitable crises. These involve leveraging technology, forming re...

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    Five things you’ll learn from this episode:

  • The role of trust in a relationship with a PR agency
  • The importance of enjoying who you work with
  • How to verify that an agency can do what needs to be done
  • Why you should pay attention to what an agency talks about on their website
  • How to determine where you fit in on a list of clients
  • Quotables

  • “You have to wonder, is this company in a position to grow with us or grow into us, or are we better ...
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