On Top of PR

On Top of PR

Let us show you how to use the power of PR to build a strong brand and great reputation for your company to attract more leads and earn more customers.... Show More

Episodes

October 27, 2020 30 min

Learn how the decay of civil public discourse is hurting our democracy with our guest, Anthony D’Angelo.

Guest:

Our episode guest is Anthony D’Angelo, professor of practice at Syracuse University's Newhouse School of Public Communications. Anthony has more than 30 years of agency and corporate communications experience and is a co-chair of the Public Relations Society of America’s Commission on Public Relations Education.

Five th...

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Find out what lessons Firehouse Subs learned from the COVID-19 pandemic and how you can implement these solutions at your company with our guest Kristen Majdanics, vice president of marketing at Firehouse Subs.

Five things you’ll learn from this episode:

  • How did Firehouse Subs prepare for the COVID-19 pandemic?
  • What lessons did Firehouse Subs learn from the COVID-19 pandemic, and how can you implement these solutions to your company? 
  • ...
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    Jason Mudd is an expert in earned media and media relations. Learn Axia Public Relations’ earned media process and how your company can replicate the steps.

    Five things you’ll learn from this episode:

  • How can I improve and increase my earned media coverage? 
  • How can I better understand how to work with the media? 
  • What types of stories should I share with the media? 
  • What are the most important steps of the earned media process? 
  • Why sh...
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    Guest:

    Our episode guest is Drew McLellan, CEO at the Agency Management Institute. For almost 30+ years, McLellan has been in the advertising industry and advised hundreds of small to mid-sized agencies on how to grow and become more profitable.

    Five things you’ll learn from this episode:

  • Why are marketing managers scaling down their outside agency resources? 
  • Can a PR agency be a full-service integrated advertising agency? 
  • What ma...
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    Learn how to hire the best individual for your company, lead them to their highest potential, and remotely manage them during the pandemic all through personality analytics. Dolly Penland is the CEO of a talent optimization consultancy and has had years of experience helping companies scale.

    Topic: 

    Use personality assessments to build the best team for your company and optimize them to their highest potential

    Five things you’ll learn...

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    Learn how you can transition a career in journalism to PR with our guest David DeCamp, corporate communications manager at Crowley.

    Guest:

    Our episode guest is David DeCamp, corporate communications manager at Crowley. DeCamp oversees all aspects of company content strategy and publication and directs internal communications, employer brand activities, and personnel.

    Topic: 

    The one with David DeCamp on how you can transition from a c...

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    Learn the production process for Undercover Boss and what it’s like to be on the show with our guest Mike Cotton. Cotton is an executive producer for Undercover Boss on CBS.

    Guest:

    Our episode guest is Mike Cotton, executive producer of Undercover Boss on CBS. Cotton has 20 years of experience working in British and American broadcast television specializing in Factual Entertainment. 

    Topic:

    Learn what to expect when you go on Undercov...

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    Learn how to challenge the rules of your industry and keep your team creative, imaginative, curious, and intuitive with our guest, Duncan Wardle. Wardle is the former head of innovation and creativity at Disney. He now brings his Disney experience to audiences around the world, helping people capture unlikely connections that lead to both disruptive thinking and revolutionary ideas.    

    Guest:

    Our episode guest is Duncan Wardle, the ...

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    Learn to acquire and utilize your customers’ reviews to improve your business’ ranking and visibility with our guest, Garrett Sussman, from ReviewMaxer. He is a thought leader and expert in online-review management.    

    Guest: 

    Our episode guest is Garrett Sussman from ReviewMaxer. He is an expert in online-review management.

    Topic: 

    Managing and acquiring online reviews to get higher search-engine rankings.

    Five things you’ll learn fro...

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    Learn about when, how, and what to disclose as a social media influencer with our guest Paavana Kumar. Kumar is the Advertising, Marketing, and Promotions Attorney for Davis & Gilbert Law Firm. 

    Guest:

    Our guest is Paavana Kumar, a marketing, media, advertising, and promotions attorney from Davis & Gilbert Law Firm.

    Topic: 

    Learning more about disclosing brands/products for social media influencers

    Five things you’ll learn from ...

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    September 9, 2020 40 min

    Learn how you should be measuring your PR campaigns and what the current PR measurement trends are with our guest Johna Burke. Burke is the Global Managing Director at the International Association for the Measurement and Evaluation of Communication with more than 20 years of experience and proven results in B2B and B2C marketing and public relations.  

    Guest:

    Our episode guest is Johna Burke, global managing director at the Internat...

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    Learn about effective media monitoring in 2020 with our guest Cathy Del Colle. Del Colle is the president of Burrelles and has an extensive working knowledge of media monitoring.

    Guest: 

    Our episode guest is Cathy Del Colle, president of Burrelles. She began her career with Burrelles in 1987 and has extensive experience in effective media monitoring. 

    Topic: 

    Media monitoring in 2020 and beyond

    Five things you’ll learn from this episode...

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    Learn how to pitch to the media with our guest Jeff Haden. He is a contributing editor for Inc. Magazine, which averages 2.5 million readers a month. He’s also a LinkedIn influencer, bestselling author, and keynote speaker.   

    Guest:

    Our episode guest is Jeff Haden, Inc. Magazine contributing editor, which averages 2.5 million readers a month. He’s also a LinkedIn influencer, bestselling author, and keynote speaker.

    Topic: 

    There is a ...

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    Jason helps companies get their bosses on Undercover Boss. Learn what it takes to get your company on Undercover Boss and why your company should consider it. Jason is the managing partner of Axia Public Relations.
       
    Guest:

    Jason Mudd, On Top of PR host, helps companies get on Undercover Boss. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines...

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    Learn how you can be a trusted adviser to your team and clients with our guest Del Galloway, vice president of communications at Wells Fargo. Galloway’s 35-year career includes practice in agency, corporate, and nonprofit sectors. He’s also served as a public relations educator.

    Guest: 

    Our episode guest is Del Galloway, vice president of communications at Wells Fargo. Galloway’s 35-year career includes practice in agency, corporate,...

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    Learn about earned media attribution technology, quantifying ROI for your PR, and making better business decisions with our guest Mark Weiner. Mark is the chief insights officer at Cision. He is a member of the Arthur Page Society and a board member for the Institute for Public Relations.

    Guest:

    Our episode guest is Mark Weiner, the chief insights officer at Cision. He is a member of the Arthur Page Society and a board member for the...

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    Learn about your host Jason Mudd and his more than 20 years of PR experience. Jason is the managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most-admired brands.   

    Guest:

    Jason Mudd, APR is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, H...

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