Tips on how to develop a PR presence without a degree with Kate Yandoh Harris

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Kate Yandoh Harris is a born storyteller who helps businesses realize results by creating compelling content. She an optimist, island lover, and “word person”.

Five things you’ll learn from this episode:

1. How to get started in PR and marketing without a PR or marketing degree
2. Why hospitality might be a great starting point for marketing and PR professionals
3. How you can learn the most from less desired positions 
4. How to educate your audience instead of just selling them your product or service
5. How to pivot and be creative in your PR efforts 

Quotables

• “In order to connect with your audience, you have to quickly jump in and live in their world for a little bit.” -Kate Yandoh Harris
• “The experiences that I’ve had that helped me get better have been the jobs that nobody really wants.” -Kate Yandoh Harris

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Guest’s contact info and resources:

• Kate Yandoh Harris on LinkedIn
• Stan’s website: https://stanphelps.com/

Sponsored by:

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
• Burrelles has a special offer for On Top of PR fans. Check it out at burrelles.com/ontopofpr.

About your host, Jason Mudd

On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies.

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.