Learn how communicators can be a trusted advisor to their company’s executive team with our guest John Herbkersman. John is a semi-retired senior communications executive who has served as a senior counselor for numerous Fortune 500 executives/companies.
Five things you’ll learn from this episode:
- How Jack Welch changed business operations and transparency
- Why communications has evolved to be so prominent in the workplace
- Why transparency with employees creates a better work environment for everyone
- How to properly use a communicators’ toolbox
- Being a trusted advisor to leadership as a communicator
Quotables
- “Communications has been prominent at most companies because communicating information to employees allows them to become active in the communities they serve.” — @JohnHerbkersman
- “Communicators have a toolbox of things, but before we take action we need to understand what's the goal, what's the objective? What do we want to accomplish?” — @JohnHerbkersman
- “Always be prepared. Understand what the short term business goals are for your company and the financials.” — @JohnHerbkersman
- “Prepare yourself and write down the 10 to 15, most likely crisis scenarios that can occur at your business. Have talking points ready.” — @JohnHerbkersman
- “If you have an opportunity to meet with your CEO, make sure it's a good meeting.” — @JohnHerbkersman
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About John Herbkersman
John is a strategic communications and marketing leader with demonstrated, results-driven experience in all facets of corporate communications and strategic planning - including public relations, media relations, reputation management, crisis communications, social media, investor relations, marketing communications, event planning, public affairs, government affairs, community affairs, and more.
Guest’s contact info and resources:
- John Herbkersman on Twitter
- John Herbkersman on Linkedin
Additional Resources:
- Fortune The Greatest Business Decisions of All Time: How Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business
- Jack: Straight from the Gut
Sponsored by:
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
- Burrelles has a special offer for On Top of PR fans. Check
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
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