Be a trusted advisor to your executive team with John Herbkersman

Learn how communicators can be a trusted advisor to their company’s executive team with our guest John Herbkersman. John is a semi-retired senior communications executive who has served as a senior counselor for numerous Fortune 500 executives/companies.

 Five things you’ll learn from this episode:

How Jack Welch changed business operations and transparency 

Why communications has evolved to be so prominent in the workplace

Why transparency with employees creates a better work environment for everyone 

How to properly use a communicators’ toolbox 

Being a trusted advisor to leadership as a communicator  

Quotables

“Communications has been prominent at most companies because communicating information to employees allows them to become active in the communities they serve.” — @JohnHerbkersman

“Communicators have a toolbox of things, but before we take action we need to understand what's the goal, what's the objective? What do we want to accomplish?” — @JohnHerbkersman

“Always be prepared. Understand what the short term business goals are for your company and the financials.” — @JohnHerbkersman

“Prepare yourself and write down the 10 to 15, most likely crisis scenarios that can occur at your business. Have talking points ready.” — @JohnHerbkersman

“If you have an opportunity to meet with your CEO, make sure it's a good meeting.” — @JohnHerbkersman

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About John Herbkersman

John is a strategic communications and marketing leader with demonstrated, results-driven experience in all facets of corporate communications and strategic planning - including public relations, media relations, reputation management, crisis communications, social media, investor relations, marketing communications, event planning, public affairs, government affairs, community affairs, and more.

Guest’s contact info and resources:

John Herbkersman on Twitter

John Herbkersman on Linkedin

Additional Resources:

Fortune The Greatest Business Decisions of All Time: How Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business 

Jack: Straight from the Gut

Sponsored by:

On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies for 2021. Axia is an expert PR firm for national brands.

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On Top of PR hostJason Mudd is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies for 2021.

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