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May 24, 2021 21 min

Learn how to build a team that will improve a brand’s damaged reputation with our guest Mark Sherwood, Deputy Executive Director of Marketing at Detroit Public Schools Community. He develops and manages annual marketing and communication strategies, staff, budgets, research, competitive analysis and surveys.

Five things you’ll learn from this episode:

  • Why outsourcing work can be more efficient for your marketing department 
  • What it’s like to market a public school district in Detroit 
  • The value of marketing partnerships 
  • How to adapt to several different audiences 
  • The challenge of building a brand  
  • Quotables

  • “As a marketer, if someone tells you they're gonna give you the worst brand possible to turn around and you don't think that that's a challenge that you would want to undertake then, you're probably in the wrong field.” — Mark Sherwood
  • “One of the things that I've learned over the years is how to surround myself with key individuals that have unique talents or skill sets.” — Mark Sherwood
  • If you enjoyed this episode, would you please share it with others and leave us a review?

    About Mark Sherwood

    Mark Sherwood is a Senior Marketing Executive who brings over twenty years to the table, performed and served both B2B and B2C industries, and has been tasked with establishing in-house agency services in each role throughout his career. Mark believes every decision boils down to creating, establishing, growing, and protecting the brand. When not deep in a "how can I make it better" mindset, Mark enjoys spending time with his wife, enjoying his daughter's artwork as she pursues her degree at NYU, golfing whenever he can, and is still a closet gamer nerd.

    Guest’s contact info and resources:

  • Mark Sherwood on LinkedIn
  • Sponsored by:

  • On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies for 2021. Axia is an expert PR firm for national brands.
  • On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
  • Burrelles has a special offer for On Top of PR fans. Check it out at
  • About your host, Jason Mudd

    On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies for 2021.

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