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July 6, 2021 23 min

Learn the ins and outs of starting your own podcast with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

Five things you’ll learn from this episode:

  • The four questions to ask yourself before you start your own podcast
  • The steps to building your own podcast
  • The three steps to launching your podcast
  • How to monetize your podcast
  • 10 podcast pro tips to those just starting out
  • Quotables

  • “Podcasting builds awareness, understanding, trust, and decision.” -@jasonmudd9
  • “To monetize your podcast, there are three steps. The first one is promotions and conversions. The second one is guest relations, and the third is sponsorships.” -@jasonmudd9
  • “Consciously or subconsciously, people know that if a podcast has not produced 10 episodes, it might not make it, or it might already be dead upon arrival.” -@jasonmudd9
  • If you enjoyed this episode, would you please share it with others and leave us a review?

    About Jason Mudd

    Jason Mudd, APR, is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in July 2002.

    Clients love Jason’s passion, innovation, candor, commitment, and award-winning team. In an increasingly tech-forward world, Jason’s grasp of technological demands on companies provides his clients in multiple sectors a unique advantage toward reaching their top audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, SEO, and social media, inspiring tech giants like Yahoo.

    At Axia, Jason attracts, develops, retains, innovates, and leads top PR talent and clients. He oversees strategic communications for the firm’s national clients and provides high-level consultations to client leadership teams at billion-dollar global brands, both business-to-business and business-to-consumer, including spokesperson training, crisis communications management, analytics, social media, online reputation management, and more. He also speaks frequently to corporations and industry groups and writes about public relations trends and best practices for American City Business Journals and other national businesses.

    Contact info and resources:

  • Twitter: @jasonmudd9
  • LinkedIn:
  • Website:
  • Have a question for Jason?  Email:
  • Additional Resources:

  • PodcastValet
  • Three steps when starting your podcast: Build, launch, and monetize
  • Sponsored by:

  • We are thrilled to have Burrelles sponsor our solocast episodes. Thanks to Burrelles for its support. Burrelles has a special offer exclusively for On Top of PR fans. Check it out at
  • On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies for 2021. Axia is an expert PR firm for national brands.
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