Learn how you can build and maintain a relationship with a PR agency with our guest Shannyn Lee, director of coaching at Win Without Pitching. Shannyn spent a decade in senior marketing and communication roles in Fortune 500 companies before moving to a business development leadership role.
Five things you’ll learn from this episode:
- What clients need to know when hiring the right agency
- How you can be a good partner to your PR agency
- When to walk away from a potential PR agency
- How to avoid the procurement when hiring a PR agency
- How to have a candid conversation about agency budgets
Quotables
- “You as the client have so much pressure on you during the day that hiring of a firm to help you with a problem is one of a million things on your plate.” — Shannyn Lee, @WWPitching
- “Employ any and all social capital you have within your organization to avoid procurement when hiring an agency. If you have good relationships with senior executives go make your case for why you don't wanna run this through procurement.” -Shannyn Lee, @WWPitching
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About Shannyn Lee
Shannyn spent a decade in senior marketing and communication roles in Fortune 500 companies before moving to a business development leadership role at a well-regarded Seattle design firm. She also spent four years at Catapult New Business where she worked with agencies of various disciplines and size, building and leading their business development programs. Her time on the front lines of agency business development coupled with many informative years on the client side, has given Shannyn a unique perspective into what marketers are looking for in agencies and what agencies must be doing in order to compete and win.
Guest’s contact info and resources:
Sponsored by:
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
- Burrelles has a special offer for On Top of PR fans. Check it out at burrelles.com/ontopofpr.
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
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