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April 13, 2021 22 min

Learn how your company can improve its social media presence with our guest Emily Barrett of Axia Public Relations. Her role is to monitor social media channels and develop unique, innovative, and engaging content.

Five things you’ll learn from this episode:

  • Social media best practices 
  • How companies can improve their social media presence
  • What it means to post natively on a social media platform
  • The importance of boosting and sponsoring your social media posts
  • How you should manage your social media budget
  • Quotables

  • “Every company is going to have a different social media platform that works best for them.” -Emily Barrett
  • “When someone asks you to post natively to a platform, it means your content is posted directly on to the social media page and it matches the content that’s on that platform.” -Emily Barrett
  • “Creating social media groups can help you build a community and connect with people on a personal level.” -Emily Barrett
  • If you enjoyed this episode, would you please share it with others and leave us a review?

    About Emily Barrett

    Emily is a social media specialist at Axia Public Relations. Her role is to monitor social media channels and develop unique, innovative, and engaging content. Emily earned social media marketing certification from HubSpot while studying communications and environmental science at the University of North Florida. Born and raised in West Palm Beach, she has always had a passion for writing and the environment.

    Emily’s contact info and resources:

  • Emily on LinkedIn
  • Axia Public Relations website
  • Additional Resources:

  • The 2%: You’re talking to yourself and why no one likes your social media posts
  • Social media checklist 
  • Sponsored by:

  • On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies for 2021. Axia is an expert PR firm for national brands.
  • On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
  • Burrelles has a special offer for On Top of PR fans. Check it out at
  • About your host, Jason Mudd

    On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies for 2021.

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