Learn HARO and ProfNet best practices and how to give your query the best chance at a response with our guest Allison Richard, opportunities manager of members and content at Cision. Allison has been in the industry since 2003 and started as the media research supervisor for Cision.
Five things you’ll learn from this episode:
- How to use HARO and ProfNet more efficiently
- The difference between HARO and ProfNet
- How to carefully read HARO and ProfNet queries
- How you should respond to a reporter on HARO and ProfNet
- How to build relationships with a reporter through HARO and ProfNet
Quotables
- “HARO: It’s an immensely popular platform, and we love the love that people have for the service.” — Allison Richard, @helpareporter
- “Don’t give up on a failed first pitch.” — Allison Richard, @helpareporter
If you enjoyed this episode, would you please share it with others and leave us a review?
About Allison Richard
Allison Richard is the opportunities manager of members and content at Cision. She helps oversee the company’s HARO and ProfNet platforms, providing product knowledge and promoting each platform’s value to clients. She loves hearing success stories from clients who’ve found or served as experts in content due to these services.
Guest’s contact info and resources:
Additional Resources:
- HARO: Take your pitch to the next level
- info@helpareporterout.com
- Listen to our episode with HARO’s founder Peter Shankman
Sponsored by:
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
About your host, Jason Mudd
On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza H
Buzzsprout - Let's get your podcast launched!Start for FREE
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.